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March 19, 2025 5:12 PM
EDT
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VILNIUS, Lithuania

Eldorado.gg Integrates Primer to Deliver Seamless Transactions and Enhance User Experience

Eldorado.gg, a leading marketplace for in-game currencies and digital assets, today announced the implementation of Primer as a new payment platform to improve the user experience. This integration enables more seamless transactions for Eldorado's global customer base and reinforces the company’s position as a leader in the digital gaming marketplace. By leveraging Primer’s advanced payment infrastructure, Eldorado's aims to provide quicker, more reliable checkouts while continuing to prioritize security and flexibility in transactions.

Seamless Transactions and Improved User Experience

With Primer integrated into its system, Eldorado offers customers a smoother payment process across a wide range of payment methods. Primer’s technology consolidates multiple payment providers into a single unified platform, reducing friction at checkout. As a result, gamers buying virtual goods on Eldorado —from game accounts to in-game currencies—can complete purchases faster and with greater confidence. The new setup minimizes payment failures and downtime by intelligently routing transactions through multiple providers, ensuring that each purchase is processed even if one network encounters issues.

“Eldorado’s goal is to ensure it's quick, easy and secure for our customers to find the best product for their favorite game, make a payment, receive their order, and get back to playing,” said Arminas Šimkus, Payments Product Owner at Eldorado.gg. “Integrating Primer’s platform helps us deliver on that promise by enabling a seamless payment experience. It builds trust through higher reliability and gives our users more choice in how they pay, all while keeping transactions secure.”

Strengthening Market Leadership in Gaming Commerce

The move to implement Primer not only improves the customer experience but also solidifies Eldorado's standing in the gaming commerce sector. As a marketplace serving millions of gamers worldwide, Eldorado recognizes that a smooth transaction process is critical for maintaining trust between buyers and sellers of digital goods. By adopting innovative payment solutions like Primer, Eldorado differentiates itself as a forward-thinking platform willing to invest in infrastructure that benefits its user community. This enhancement positions Eldorado strongly as the digital asset trading market continues to grow, enabling the company to capture further market share through superior service quality.

Eldorado's marketplace facilitates player-to-player trading of digital assets across numerous popular video games. From World of Warcraft Classic Gold to Fortnite accounts, the platform enables safe transactions for a variety of in-game valuables. The integration of Primer’s payment technology ensures that regardless of the asset being traded or the buyer’s location, the transaction can be completed smoothly. This high level of reliability and ease of use encourages repeat business and attracts new users seeking a trustworthy marketplace.

Expanding Payment Options with Adyen and Stripe

In line with its commitment to payment flexibility, Eldorado is actively working to implement Adyen and Stripe as additional payment gateways. Integrating these global payment processors will offer customers even more ways to pay—from traditional credit cards to region-specific digital wallets—while adding extra layers of redundancy to ensure payments are processed without interruption. By adding Adyen and Stripe, Eldorado aims to broaden its international reach with localized payment choices, all upheld by the platform’s high standards of security and compliance.

Ongoing Commitment to Security and Customer Trust

Eldorado continues to prioritize the security of transactions on its platform alongside expanding its payment features. All payments are protected with industry-standard encryption and fraud prevention measures, safeguarding sensitive data at every step of the purchase. Moreover, the company’s proprietary TradeShield™ system provides an added layer of protection for marketplace trades: it holds the seller’s funds in escrow and guarantees that buyers receive their goods as described or obtain a full refund. This comprehensive approach—combining secure payment processing, robust fraud checks, and an escrow-backed guarantee—underscores Eldorado’s commitment to a safe trading environment for digital assets.

About Eldorado

Founded in 2020, Eldorado.gg is a premier online marketplace, where gamers can securely buy and sell in-game currencies, accounts, items, and other digital assets. As a trusted hub for player-to-player transactions across popular games, we provide a user-friendly platform with competitive pricing, robust security features like the TradeShield™ protection system, and 24/7 customer support. Our mission is to make in-game trading fast, easy, and secure, empowering players to enhance their gaming experiences with confidence. For more information, visit https://www.eldorado.gg.

Media Contact

Support Team
support@eldorado.gg

March 19, 2025 2:01 PM
EDT
•
DAYTON, OH

Unlisted Launches in Washington, D.C. with Melanie Hayes of The Heider Company at TTR Sotheby’s

Unlisted, the AI-powered technology company specializing in off-market residential real estate, today announced Melanie Hayes of The Heider Company at TTR Sotheby’s International Realty is the first agent in the DC metropolitan area to publish an agent profile. Hayes joins her colleagues Joy Denton of Sotheby’s International Realty in Beverly Hills, CA and Brian Caluori of Gibson Sotheby’s International Realty in Boston, MA.

Unlisted technology is designed to allow agents, buyers, and homeowners to see beyond the MLS. Agents have long searched the tax records to identify homes for clients when nothing on the MLS worked. Unlisted elevates that process and makes the data organized and searchable for everyone.

The platform utilizes publicly available real estate data to create a digital property profile for every home in the country. The real estate records can be quickly searched and organized into curated lists of homes that fit a buyer’s criteria. While the buyers and their agents realize the homes are not for sale, it provides a list of properties they may approach about a potential offer.

Unlisted is unveiling a new feature that leverages the expertise of thoughtfully vetted, proven real estate professionals in the local market to support users. Hayes says, “I believe Unlisted will become an invaluable tool for agents and a reference for homeowners and buyers. I want my profile to be visible and to make myself readily available to help a buyer or homeowner exploring a purchase or sale in the 20007 zip code.”

Hayes serves as an advisor to Unlisted and has guided the startup from its infancy to a national presence and seven-figure funding. On account of Hayes the agent profile was designed to highlight a local agent with a track record in that neighborhood and someone with niche expertise that can truly offer guidance.

Unlike other online platforms, the agents for each zip code are vetted and must be able to offer true value to a prospective buyer or seller. The ethos of Unlisted is different from other real estate websites, the platform is designed to offer information and connection.

Hayes brings extensive real estate experience to her role at Unlisted. She has been with TTR Sotheby's International Realty since 2012, focusing primarily on transactions in Northwest Washington, D.C. Her understanding of the Georgetown market makes her the ideal partner for Unlisted. Hayes is an active member of the Georgetown community, where she lives and works. Additionally, Hayes created GeorgetownPropertyListings.com, a website with local listings.

"We are thrilled to launch Unlisted in the Georgetown market with Melanie Hayes as our agent of record. Her reputation for professionalism, discretion, and delivering exceptional results aligns perfectly with our mission to provide an unmatched off-market real estate experience," said Katie Hill, founder and CEO, Unlisted. "With Melanie’s expertise we are confident this partnership will bring incredible opportunities for buyers and homeowners in Georgetown."

To learn more about Unlisted, visit UnlistedHomes.com. For Unlisted for Agents, visit UnlistedHomes.com/Agents.

To learn more about Melanie Hayes visit GeorgetownPropertyListings.com

About Unlisted

Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit https://unlistedhomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

March 19, 2025 8:00 AM
EDT
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EDMONDS, WA

Darwin’s Cats Invites Cat Lovers to Help Decode Feline DNA with a New Breakthrough in Genetics Research

Cats may be cherished companions in nearly 50 million U.S. households, but their genetics remain a mystery. Darwin’s Cats, a pioneering research initiative from the nonprofit Darwin’s Ark, is working to change that and calling on cat lovers everywhere to take part in the largest community-powered feline genetics study to date. With its innovative fur-based DNA sequencing method—a first in pet science—Darwin’s Cats is making it easier than ever to contribute to genetics research to improve the health and well-being of cats everywhere.
 
Unlike traditional DNA collection methods, which require saliva swabs or blood draws, fur-based sequencing offers a stress-free way for thousands of cat owners to take science into their own hands—literally. With just a simple brush of their cat’s coat, an easy process that most cats already enjoy, participants can help build the most comprehensive feline genetic database ever assembled to catalyze important scientific discoveries.

“Cats are one of the least-studied companion animals in genomics, and as a result we are missing out on all that genetics can tell us about their ancestry, behavior, and health,” said Dr. Elinor Karlsson, Chief Scientist at Darwin’s Ark, Associate Professor at UMass Chan Medical School, and Director of the Vertebrate Genomics Group at the Broad Institute of MIT and Harvard. “I’m excited about Darwin’s Cats’ fur-based DNA collection because it is easy on the cat and easy to scale, making it possible for us to level up cat genetics research.”

Breaking Barriers in Feline Genetics with a Simple, Cat-Friendly Approach

Launched last year, Darwin’s Cats is a community science initiative that brings together cat owners, leading researchers, and innovative genomic technologies to solve the mysteries of cat genetics. To advance this research, scientists at Darwin’s Ark developed a novel method for sequencing DNA using fur. This game-changing approach to DNA collection is cat-friendly, cost-effective, and scalable, setting the stage for Darwin’s Cats to advance large-scale genetics research.

By combining genetic data with owner-provided information on appearance, behavior, and health, Darwin’s Cats researchers will be able to investigate:

  • Genetic Diversity: Mapping feline ancestry and genetic variation across breeds and populations.
  • Trait & Behavior Analysis: Understanding how genetics influence behavior, personality traits, and physical characteristics.
  • Health & Well-Being: Identifying genetic risk factors for health conditions like kidney disease, allergies, and cancer.

“This is an exciting opportunity for cat lovers to play a pivotal role in scientific discovery,” said Jill Simmons, Darwin’s Ark CEO. “By harnessing the passion and unmatched expertise of thousands of cat owners, we can transform what we know about cats and help them live healthier, happier lives.”

Inviting Every Cat Lover to Take Part in Scientific Discovery

With 5,000 cats enrolled, Darwin’s Cats is the world’s largest feline community science initiative. And now, thanks to its innovative fur-based approach to DNA sequencing, it is ready for cat lovers everywhere to take part in this groundbreaking study, aiming to enroll 100,000 cats and sequence 5,000 DNA samples in the next year. 

Interested cat owners can become community scientists by registering for free and sharing insights about their cat through research surveys. Those wanting to help expand science’s understanding of feline genetics will receive a DNA kit with a $150 tax-deductible donation that supports the cost of sequencing and analysis. Participants will get regular research updates, and once 1,000 cats are sequenced, they will also receive ancestry and other insights about their cat’s genetics.

Enrollment is now open at darwinsark.org.

About Darwin’s Ark

Darwin’s Ark is a community science nonprofit that catalyzes groundbreaking genetics research by engaging pets and their people in scientific discovery. By uniting pet lovers with leading scientists and cutting-edge genomic technology, Darwin’s Ark explores the genetic foundations of health and behavior—advancing scientific discoveries that improve health and well-being for both pets and their people. Learn more and join the journey of discovery at: https://darwinsark.org.

Media Contact

Hannah Colwell
PR@darwinsark.org

March 19, 2025 8:00 AM
EDT
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ORLANDO, FL

GreenPan Grows Social Ad Performance 5x by Scaling UGC with Statusphere's Software

Statusphere's automated micro-influencer marketing platform continues to innovate in the creator marketing space, most recently through campaigns with GreenPan. The premium cookware brand scaled its UGC using Statusphere’s creator matchmaking technology, resulting in 263 creator posts and 476K+ total views on Instagram. GreenPan also eliminated 286 hours of manual work thanks to the platform’s pre-negotiated collabs with vetted creators.

GreenPan needed a more efficient way to recruit creators and test how UGC impacted paid social campaigns featuring their eco-friendly cookware. The brand wanted to:

  • Hit a higher volume of UGC for social ads
  • Boost brand awareness, measured by ad impressions and engagement
  • Conduct influencer discovery without extensive manual outreach

The Solution

Using 300+ first-party data points, Statusphere’s platform matched GreenPan with micro-influencers whose lifestyles aligned with the brand’s target audience. By tapping into a network of vetted creators passionate about health-conscious products, GreenPan sourced repurporsable content at scale. This resulted in a steady stream of guaranteed creator content, seamless creator collaborations and a growing UGC library for ongoing promotions.

The Results

  • 3–5X ROAS from paid social ads using UGC
  • 263 pieces of rights-ready UGC
  • 476K+ total views
  • 51,793 engagements
  • 286+ hours saved

What GreenPan Had To Say

“We’re seeing a 3–5X ROAS with UGC created through Statusphere’s platform. Our VP, who’s always challenging us to create authentic content that truly resonates with consumers, has been really impressed by the results. The UGC ads from Statusphere are rapidly becoming top performers in our increasingly complex marketing funnel. We’re grateful for the quality and time-saving benefits that Statusphere’s technology provides, enabling us to scale content creation more efficiently," said Nicole Motto, Influencer & Social Media Marketing Manager at GreenPan.

Why Micro-Influencers Are Difference-Makers

Relatable content and recommendations from “small’ creators are more valuable than ever to consumers. Meanwhile, UGC is a proven way to boost paid social performance but acquiring content from creators at scale is an ongoing challenge for brands.

GreenPan’s success highlights how Statusphere’s automated influencer platform removes barriers to creator recruitment and content sourcing, allowing brands to focus on running high-performing campaigns.

Statusphere’s creator matchmaking technology empowers brands like GreenPan to efficiently connect with the right influencers using 300+ targeting parameters. This allows brands to:

  • Align campaigns with creators whose lifestyles reflect their target audience
  • Gain insights into creators’ preferences for more relevant partnerships
  • Scale high-impact campaigns while generating fresh UGC for ads

Book a demo to see how Statusphere can help you scale authentic UGC for your paid social campaigns.

About Statusphere

Statusphere is a leading micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations to thousands in a fraction of the time. Trusted by 700+ companies, the platform combines a recruitment-free matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment while saving hundreds of hours. To learn more, visit https://joinstatus.com.

Media Contact

Samantha Dilday
sam@joinstatus.com

March 19, 2025 7:45 AM
EDT
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NASHVILLE, TN

Spirited Hive Launches Premium Canned Cocktails Line in Florida With Community Activations

Spirited Hive, a premium line of ready-to-drink canned cocktails, is pleased to announce a partnership with Publix Liquors, enabling its immediate expansion into Florida.

To celebrate the growth and expansion, Spirited Hive will host several community events in Tampa, Miami and Orlando through its Hive Community initiative, which connects health-conscious consumers looking for beverage options to complement their balanced lifestyle. Attendees will have an opportunity to taste the better-for-you cocktails firsthand with wellness-oriented activations and exclusive giveaways.

“We continue to see a growing demand for premium ingredients and unique flavor profiles in beverage options among consumers, especially along the coasts,” said Jack Espy, founder and CEO, Spirited Hive. “Only using the most high-quality ingredients possible, our canned spirits are primarily sweetened with organic wildflower honey, giving these classic cocktails a modern twist.”

Fresh off a recent funding round of $3.5 million, Spirited Hive continues to expand into new markets and improve its distribution network given consumer interest in diverse beverage offerings.

Spirited Hive is now available in 355 Publix Liquors stores across Florida and comes in four flavors, along with a Tropical Variety four-pack, priced at $13.99. The RTD cocktails are crafted with premium spirits, sweetened with organic wildflower honey, and are gluten-free.

Spirited Hive is now available in six states including Texas, Tennessee, Georgia, Florida, Michigan, and Connecticut.

About Spirited Hive

Spirited Hive is a premium line of ready-to-drink craft cocktails that redefine the classics. Made with high-quality spirits including gin, tequila, and vodka, Spirited Hive is the only Ready-to-Drink (RTD) cocktail that is fully sweetened by organic wildflower honey in the U.S., providing a better-for-you beverage with no artificial ingredients or synthetic sweeteners. Spirited Hive is a proud partner of Project Apis m., which funds research and efforts to improve honey bee health and vitality. For more information or to find a retailer near you, please visit www.spiritedhive.com or follow @spiritedhive on social media. 

Media Contact

Danielle Nuzzo
press@spiritedhive.com

March 18, 2025 4:30 PM
EDT
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LONDON, United Kingdom

Sis Barseghyan: A Vision Shaping the Future of Technology Investment and Global Finance

In the ever-evolving world of finance, few individuals have successfully balanced sustainability, innovation, and growth as effectively as Sis Barseghyan, Partner and Chairman of Greenverse Partners. His vision has propelled Greenverse to the forefront of responsible investment driving long-term strategies that harness cutting-edge technologies in the oil and gas, medical, and mining sectors, all while embedding ESG principles at the core of innovation and growth.

Leading Global Debt Solutions at VCA

Beyond his role at Greenverse, Barseghyan serves as Managing Director and Partner at Venture Capital Advisors Ltd (VCA), spearheading global debt solutions for banks, corporations, sovereign entities, and supranational institutions. VCA’s expertise spans a broad range of debt products, including single and multi-tranche issuances, private placements, and high-yield transactions.

His strategic approach ensures that VCA delivers tailored, innovative debt solutions that address the evolving needs of both developed and emerging markets. Whether facilitating mergers and acquisitions or raising capital for growth, Barseghyan’s vision has been instrumental in helping clients navigate complex financial landscapes with confidence and precision.

Multifaceted Career in Investment and Venture Capital

Prior to his current roles, Barseghyan was a Managing Director and Partner at Invista Capital Advisers, overseeing substantial portfolios in the European hospitality and real estate sectors. His tenure saw him lead strategic investments, execute complex transactions, and optimize operational efficiencies to maximize investor value. Simultaneously, as a Venture Partner at Covenant Venture Capital, he played a critical role in supporting high-growth startups and fostering disruptive innovations. His combined expertise in private equity, venture capital, and operational strategy established him as a dynamic leader capable of driving long-term value across industries.

Foundation in Global Finance

Barseghyan’s career in finance began at DNB Markets and Barclays Capital, where he refined his expertise in leveraged finance and infrastructure mergers and acquisitions. These formative experiences provided him with a deep understanding of global financial markets, enabling him to execute large-scale transactions and manage complex financial structures effectively.

Commitment to Sustainable Growth

Sis Barseghyan’s career is a testament to the power of combining financial acumen with a commitment to responsible investment. As one of the three partners at Greenverse Partners, he is reshaping the investment landscape by prioritizing sustainability, innovation, and long-term value creation.

His influence across Greenverse and VCA positions him as a forward-thinking leader in global finance, steering industries critical to the future of business toward sustainable success.

Unlocking Market Potential in Eastern Europe

Recognizing the untapped potential of Eastern Europe including the Baltic States, Barseghyan is keen to bring his extensive expertise in finance and sustainable investment to the region. He sees significant opportunities to advance sustainable business practices, drive innovation, and foster international investment across Eastern European markets.

By leveraging his global expertise in debt arrangement, strategic leadership, and investment, Barseghyan aims to position Eastern Europe as a competitive hub for sustainable economic and technological growth. His vision is to help local businesses scale internationally while attracting global capital, ultimately solidifying the region’s place in the future of sustainable finance.

Sis Barseghyan’s vision across multiple financial domains demonstrates his unwavering commitment to innovation, responsible investment, and strategic growth. His work continues to shape the future of global finance, reinforcing the critical role of sustainability and forward-thinking leadership in today’s economic landscape.

About Greenverse Partners

Greenverse Partners is an action-oriented investment and research & development company primarily focused on technological advances in the renewable energy sector. Our mission is twofold: to improve existing energy systems by reshaping them into more environmentally friendly assets and to develop front-line green energy technology. We offer multifaceted environmental solutions that are green, safe, affordable, and straightforward. For more information, visit https://greenversepartners.com.

Media Contact

Lewis Webster
lewis@blackspire.partners

March 18, 2025 4:26 PM
EDT
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LAS VEGAS, NV

CHEQ Unveils Industry-First Triple-Layer Intelligence Engine to Secure the AI-Driven Customer Journey – Live at Adobe Summit

CHEQ, the global leader in Go-to-Market Security, today announced a major advancement in enabling and protecting the future of digital engagement with the debut of its industry-first multi-layered detection engine that combines traffic, threat, and identity intelligence. Building upon CHEQ's recent acquisition of Deduce, a leader in identity intelligence for cyber fraud prevention, the release comes as digital engagement enters an entirely new era, one in which businesses now must interact not only with human customers but also with AI-enabled buyers.

As AI agents, GenAI search, and machine customers increasingly replace engagement that was previously only possible through genuine human interaction—research, discovery, decision-making, and transactions—a new digital engagement paradigm is required to ensure their participation in the customer journey. To do so, businesses must identify, manage, and allow legitimate AI-driven interactions while preventing fraud and abuse in complicated environments where indicators of risk and legitimacy are becoming harder to distinguish. CHEQ’s Traffic, Threat, and Identity Intelligence Engine uniquely combines advanced traffic analysis, threat detection, and identity insights to accurately differentiate legitimate human users, AI agents, and GenAI crawlers from fraudsters, malicious bots, and abusive scripts. CHEQ goes beyond legacy bot and identity solutions with its powerful triple-layer approach, enabling businesses to confidently engage the AI-driven customer journey without sacrificing security or experience.

“We’re at the cusp of a new era where AI is not only prevalent but increasingly influential in the customer journey,” said Guy Tytunovich, co-founder and CEO of CHEQ. “Securing the future of AI-driven digital engagement requires a delicate balance—we must shield businesses from a new generation of threats without ever undermining the revenue opportunities these AI-driven interactions present. At CHEQ, we see it as our responsibility to provide security that supports growth, so companies continue to engage trusted customers with confidence as the digital landscape evolves.”

CHEQ will showcase its AI-Ready Traffic, Threat, and Identity Intelligence at Adobe Summit, March 18–20, in Las Vegas. Attendees can visit booth #279 to see how CHEQ identifies and actions AI agents, AI crawlers, and other traffic types within Adobe Experience Platform, Adobe Analytics, and Marketo Engage.

About CHEQ

CHEQ is the global leader in go-to-market security. More than 15,000 companies, ranging from emerging brands to the Fortune 50, trust CHEQ to protect business-critical digital interactions from human, agent, and machine-driven threats. Powered by its unrivaled, context-specific detection engine, CHEQ offers the most comprehensive set of solutions for securing go-to-market operations from threats to business continuity, brand reputation, privacy compliance, and marketing effectiveness. It’s why CISOs trust CHEQ, marketers love CHEQ, and more businesses choose CHEQ. Founded in 2016, CHEQ is a global organization with offices in New York, London, Tokyo and Tel Aviv. For more information, visit www.cheq.ai.

Media Contact

Amy Holtzman
amy.h@cheq.ai

March 18, 2025 9:00 AM
EDT
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NEW YORK, NY

Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) Partner to Develop the Next Generation of Out of Home Talent

The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will provide emerging professionals with career-building opportunities while offering OAAA members a meaningful way to give back, ensuring a strong and diverse talent pipeline for the industry’s future.

“As the OOH industry continues to grow, it’s critical to invest in the next generation of leaders,” said Jeff Jan, EVP, Strategy & Growth at OAAA. “This partnership strengthens our talent pipeline by breaking down industry barriers and creating meaningful professional development opportunities. Together, we are fostering a diverse and skilled workforce that will ensure a vibrant future for OOH advertising.”

Key aspects of the partnership include:

  • “Big for a Day” Mentorship Market Ride: To pilot the partnership, earlier this month select BBBSA Scholars, Future Leaders, and OAAA members explored the OOH industry firsthand through a guided immersive experience across New York City, gaining perspectives from media owners, agencies, and brands. The day served as a symbol of the laddered mentorship, with OAAA members serving as mentors to the Future Leaders, and Future Leaders serving as mentors to BBBSA Scholars. 
  • Future Leaders Program: Now in its second year, the Future Leaders Program empowers rising OOH professionals with opportunities to learn, connect, and grow. Selected participants will receive an all-expenses-paid trip to the 2025 OOH Media Conference, where they’ll gain industry insights, build connections, and advance their careers. BBBSA representatives will take part in dedicated Future Leaders conference activities, including exclusive mentoring sessions.   
  • BBBSA’s 120th Anniversary: OAAA members will celebrate BBBSA’s legacy with an in-kind OOH media campaign, spotlighting its global impact and milestone anniversary.
  • Talent Pipeline Development: Cultivate a diverse and skilled workforce, equipping skilled and emerging professionals with the knowledge, connections, and opportunities needed to thrive in the evolving OOH industry.

"We’re proud to partner with OAAA to help advance their efforts to introduce the next generation workforce to the out of home advertising industry," said Adam Vasallo, Chief Marketing Officer, Big Brothers Big Sisters of America. “Our shared interest in empowering young people to be successful in school, their careers and in life, will create the meaningful opportunities and access to leaders across the industry that they need to thrive."

This initiative is part of OOH UNITED, OAAA’s industry-wide effort to advance diversity, equity, and inclusion. By expanding access to mentorship and career opportunities, the program helps ensure the OOH industry better reflects the diverse communities it reaches. Participants will play an active role in OOH UNITED’s initiatives throughout the year, furthering efforts to create a more inclusive and representative industry.

“This partnership marks a significant step in demonstrating our industry’s commitment to fostering a diverse talent pipeline, increasing exposure to our industry, and improving the support systems for emerging OOH professionals. It will not only enhance the Future Leaders program by adding an essential component of laddered mentorship to the existing framework but will also cultivate a new generation of diverse and talented professionals that will shape the future of our industry," said OOH UNITED co-chairs Marc Fenty, SVP Director of OOH of Horizon Media, and Candice Simons, President & CEO of Brooklyn Outdoor, in a joint statement.

Additionally, Big Brothers Big Sisters of America will take the stage at OAAA’s 2025 OOH Media Conference in Boston from May 5–7, 2025, to share the transformative power of mentorship and how OOH advertising drives awareness and social impact.

About the Out of Home Advertising Association of America (OAAA)

The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.

About Big Brothers Big Sisters of America (BBBSA)

Founded in 1904, Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states. For more information, visit bbbs.org.

Media Contact

Cassady Nordeen
cassady@purposenorthamerica.com

March 18, 2025 8:30 AM
EDT
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SAN FRANCISCO, CA

Strategikon Launches VISION 4.4 to Enhance Vendor Management in Clinical Outsourcing

Strategikon, a leader in clinical trial outsourcing and vendor management solutions, has announced the launch of VISION 4.4, an advanced upgrade designed to provide biopharma and CROs with greater control, efficiency, and security in clinical trial vendor management. This release introduces enhanced system customization, improved data visualization, and advanced vendor role management, directly addressing key industry challenges such as vendor oversight, trial efficiency, and regulatory compliance.

A recent study by the Tufts Center for the Study of Drug Development found that 75% of biopharma professionals cite data inconsistencies, vendor access issues, and inefficient reporting as major obstacles in clinical outsourcing.

VISION 4.4 tackles these challenges with three significant enhancements:

System & Custom Fields centralizes control over all standard and custom fields, ensuring seamless data consistency across teams. This significantly reduces manual data errors by up to 50%, addressing a key industry pain point where fragmented data across multiple platforms causes delays in decision-making and compliance risks.

Configurable Listings & Views improves trial efficiency through personalized dashboards and customizable views. Users can filter and display only the most relevant vendor data, reducing data retrieval time by 50%. The ability to save preferred views and export reports exactly as displayed eliminates the need for manual adjustments, streamlining vendor oversight and ensuring accurate reporting.

Vendor Role Management focuses on security and compliance upgrade that introduces granular permission controls, ensuring vendors can only access the data relevant to their role. Organizations have reported annual losses of up to $3 million due to unauthorized data access, highlighting the need for stronger oversight. VISION 4.4 also includes bulk role management, enabling faster onboarding and reducing security risks associated with manual permissions updates.

“With VISION 4.4, we are delivering what the industry has been demanding—greater control, visibility, and efficiency in vendor management,” said Anca Copaescu, CEO of Strategikon. “By integrating AI-powered customization, advanced reporting, and enhanced security features, we are empowering biopharma teams to make faster, data-driven decisions while ensuring compliance and operational excellence.”

Strategikon invites industry professionals to experience VISION 4.4 in action:


About Strategikon

Strategikon is dedicated to reducing costs and accelerating the market readiness of medical innovations through tailored, cloud-based solutions for clinical trial planning, outsourcing, and vendor management. Our flagship platforms, Clinical Maestro® and VISION®, replace antiquated manual processes with streamlined, end-to-end management tools designed to enhance operational efficiency while mitigating regulatory risks. For more information, visit strategikon.com.

Media Contact

Karen Wills
kwills@strategikonpharma.com

March 18, 2025 7:43 AM
EDT
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SANTA MONICA, CA

Botanic Tonics, Maker of feel free, Announces Promotion of Chris Elebesunu to Chief Sales Officer

Botanic Tonics, a leading manufacturer of premium plant-based supplements, today announced the recent promotion of Chris Elebesunu to Chief Sales Officer (CSO). In this role, Elebesunu will oversee all aspects of the company's sales operations, distribution strategy and market expansion initiatives.

Prior to his promotion, Elebesunu served as Senior Vice President of Sales at Botanic Tonics, where he led initiatives that resulted in substantial revenue growth and market expansion. His achievements include developing innovative sales programs, strengthening distributor relationships and building high-performing sales teams across multiple regions.

"One of my top priorities when I joined the company was to strengthen our sales leadership. Bringing someone in with Chris's track record and background has helped accelerate our brand growth tremendously," said Cameron Korehbandi, CEO and President of Botanic Tonics. "His deep understanding of sales strategy, market development and team building makes him the ideal person to lead our sales organization as we continue to expand our national footprint."

"I'm honored to take on this new role at such an exciting time in Botanic Tonics' growth," said Elebesunu. "We have an incredible opportunity to continue expanding our market presence while maintaining our commitment to quality and consumer education. I look forward to working with our talented sales team to drive the next phase of our company's growth." 

Elebesunu holds a degree from The Ohio State University and has extensive sales operations and distribution experience in the domestic U.S. market and internationally across Europe.

To learn more about Botanic Tonics, visit www.botanictonics.com.

Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit our Consumer Education page.

About Botanic Tonics

Botanic Tonics is a plant-based herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, it produces kava-forward tonics under its feel free brand. Its signature product, feel free CLASSIC, is crafted with ancient functional plants to provide mood lift, chilled energy, and enhanced focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and actively supports consumer safety regulations through transparent labeling and educational resources. Learn more at https://botanictonics.com.

Media Contact

Botanic Tonics
media@botanictonics.com

March 17, 2025 8:12 PM
EDT
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WILMINGTON, DE

The Rager Foundation Shares Insights Into How Jason Rager Built a Successful Family Office

The Rager Foundation, a Wilmington-based nonprofit dedicated to educational advancement, today shared insights into how Jason Rager, early in his entrepreneurial and executive career, discovered that true business success relies on adhering to traditional values and working alongside liked-minded individuals and organizations. These principles were instrumental in Rager's journey to becoming a highly accomplished executive and investor, earning the admiration of his clients who uphold the same values.

Rager's Rise

Jason Rager's executive career gained momentum even before he earned his bachelor's degree in business administration from Babson College. During this time, he secured funding to acquire eight retail establishments, generating significant profits. Building on these early successes, he became a published author and developed Franchise Analyzer, a software program designed to help potential investors identify optimal investment opportunities.

Rager then broadened his focus by founding several technology companies and exploring ventures in digital marketing and media. This progression ultimately led to the creation of Rager Capital Partners, a private investment firm.

It's All About Grit, Passion, and Belief

Jason Rager acknowledges that he faced more than his fair share of setbacks and challenges throughout his journey. However, he believes that traditional values like resilience and determination have been essential to his remarkable success.

"I think the most important characteristics that define success and overcoming challenges are grit and passion," Rager said. He added that those who achieve ambitious goals are often individuals who have the courage to stand out and remain dedicated to their core mission.

The Rager Family Office

These core principles led Rager to his latest and highly successful venture, the Rager Family Office. This investment firm is not solely focused on generating wealth for its clients and is not open to just any investor. Instead, the Rager Family Office seeks to build partnerships with well-established organizations that share Rager’s deeply held values.

The company collaborates closely with and invests directly for various entities, including family offices, hedge funds, institutional investors, public companies, and private equity firms, to drive long-term growth while ensuring beneficial outcomes for all parties involved. Its relationships are built on trust, business dealings are guided by integrity and ethical principles, and a significant portion of profits is dedicated to making a positive impact on the world.

Rager is deeply committed to philanthropy, recognizing its far-reaching positive impact. The Rager Family Office has supported and established various foundations and organizations in its hometown of Wilmington, Delaware. One initiative particularly close to Rager’s heart is the Rager Foundation. Founded in 2021, the foundation serves the greater Wilmington and Brandywine Valley regions, supporting causes that benefit local communities.

"This has been a truly rewarding experience," Rager shared. "Supporting some of the local foundations has been a truly life-changing experience."

The Next Chapter

Professionally, Rager is excited to see his company grow and hopes the Rager Family Office will continue achieving double-digit growth. On a personal level, however, he is preparing for an even more significant role than that of a business executive—he and his wife, Del, are expecting a baby girl this April.

"I look forward to teaching my daughter the values and principles that will ultimately lead her to success and happiness," Rager said.

About the Rager Foundation

The Rager Foundation is a nonprofit organization dedicated to making a lasting impact in communities by supporting underprivileged individuals, fostering education, and promoting social welfare initiatives. Committed to driving positive change, we focus on providing financial assistance, scholarships, and resources to those in need, empowering them to build brighter futures. Additionally, we support technology advancement within the community to help Delaware and its citizens maintain a competitive edge in the global economy. For more information, visit https://ragerfoundation.org.

Media Contact

Jason Rager
info@ragerfoundation.org

March 17, 2025 2:09 PM
EDT
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TALLINN, Estonia

CoinsPaid Launches ESG Policy To Drive More Sustainable and Trustworthy Crypto Payments

CoinsPaid, an international provider of crypto payment solutions, has officially launched its ESG (Environmental, Social, and Governance) policy, marking a first step in the company’s commitment to responsible business practices.

The newly established framework outlines CoinsPaid’s approach to environmental sustainability, social responsibility, and corporate governance, ensuring that the company payment solution contributes to a more ethical and transparent financial ecosystem.

Maksym Krupyshev, CEO of CoinsPaid, commented: “Crypto Payments must be smarter—and more responsible. Crypto’s next chapter will be defined by trust. The hype cycles are over, and what remains is the need for infrastructure that businesses, regulators, and consumers can rely on. Payments sit at the core of crypto adoption, which means we can’t afford to be passive about sustainability, security, or compliance. СoinsPaid’s ESG policy is our way of saying: we’re not just adapting—we’re leading.”

CoinsPaid's policy, developed in alignment with international ESG standards, focuses on mitigating the environmental impact of blockchain operations through carbon offsetting, while also promoting social responsibility, and enhancing corporate governance within the company. CoinsPaid’s ESG initiative is a strategic move to future-proof the industry’s most essential infrastructure: payments.

“The notion that ESG and crypto are incompatible is outdated. At CoinsPaid, we recognize our responsibility for our environmental footprint, societal impact, and governance. Our ESG policy is the first step of our strategic roadmap meant to gradually integrate sustainability into our core operations while fostering trust among users, employees, partners, and regulators. CoinsPaid is willing to align with ESG standards, proving that responsible crypto payments aren’t just possible—they’re essential for long-term industry growth,” said Violaine Champetier de Ribes, ESG Officer at CoinsPaid.

What’s in our ESG approach?

1. Environmental Stewardship

  • Net-Zero by 2035: We have started policy implementation with our Estonian entity—Dream Finance OÜ, measured its emissions in 2024 with Plan A solution (Total: 2,086.32. tCO₂e. Scope 1=0, Scope 2= 37.1, tCO₂e Scope, 3 = 2,049.22, tCO₂e (97.9%) and will publish our official targets in the coming weeks.
  • Lower Energy Footprint: Our goal is to reduce consumption per transaction by at least 5%—supported by our remote-first model and LEED Gold-certified headquarters in Tallinn.
  • Sustainable Tech Use: We properly dispose of all electronic devices.

 2. Social Commitment

  • Diversity & Inclusion: With 22+ nationalities and near 50/50 gender representation, we’re building a culture that thrives on different perspectives.
  • Professional Growth: We already map 73% of roles with detailed skill sets and aim for 89% by 2026. We also constantly provide internal learning via CoinsPaid Academy.
  • Employees’ Engagement: CoinsPaid aims to increase employees’ awareness on ESG principles, therefore the company launched the first survey on ESG. The survey results highlight a strong foundational awareness of ESG among employees (77%), with a clear interest in learning more about the topic (67%). Over two-thirds of employees want to participate in ESG initiatives (63%). Furthermore, 98% find it important to integrate an ESG policy into the company’s core mission.
  • Community Engagement: From “Children for Children” Charity event supporting Tallinn Children’s Hospital Foundation to Aris FC Kids Academy, Business competition for Ukrainian women in Estonia, and other socially important initiatives, we believe in giving back.

3. Governance Excellence

  • Annual ESG Oversight: Our management board and ESG officer review sustainability goals and risks at least once each year.
  • Robust Compliance: We hold ISO 27001 certification and enforce comprehensive AML/CTF protocols (including Chainalysis and SumSub).
  • MiCA Sustainability Requirements: We are compliant with MiCA sustainability requirements.

Empowering Crypto Payments with Purpose and Impact

Crypto has come a long way from being a niche experiment to a global financial system, but with that growth comes responsibility. With over 600 million transactions processed per month on average and a presence in industries like e-commerce, tourism, and other sectors, CoinsPaid understands that payments are the foundation of mainstream crypto adoption. Therefore, we are working to gradually align with EU legislation, shaping a more responsible future with sustainability requirements, and reinforcing the need for compliance and responsible practices in the crypto industry.

In an era of AML scrutiny, MiCA regulation, and institutional onboarding, CoinsPaid is reinforcing its security infrastructure, enhancing KYT (Know Your Transaction) monitoring, and aligning with global best practices in governance and risk management.

While some crypto companies treat ESG as a checkbox exercise, CoinsPaid is now working on setting concrete actions and will publish regular impact reports.

About CoinsPaid

CoinsPaid is an international crypto payments company, serving businesses across high-growth industries, including but not limited to consultancy, corporate services, e-commerce, and education. With a strong focus on security, compliance, and innovation, we are shaping the future of digital payments while promoting responsible crypto adoption. For more information, visit https://coinspaid.com.

Media Contact

Support Team
info@coinspaid.com

March 17, 2025 11:33 AM
EDT
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LOUISVILLE, KY

Unbridled Charitable Foundation Opens Media Credential Application for 12th Annual Unbridled Eve Derby Gala

Unbridled Charitable Foundation presents the 12th annual Unbridled Eve Derby Gala on Friday, May 2, 2025, at the Galt House Hotel Grand Ballroom in Louisville, KY.
 
This memorable event, with previous headliner performances from such musical giants as Luke Bryan, Robin Thicke, Wynonna Judd, Morris Day & the Time, and REM’s Mike Mills, has emerged as a premier pre-Derby party. More than 1,000 guests, including celebrities and VIPs, will experience the glamorous evening featuring dazzling specialty bars, silent auction bidding on 150 unique and coveted items and once-in-a-lifetime experiences, a Bourbon Pull with 150 bottles, and dinner served in the Grand Ballroom exquisitely decorated by Millennium Events. Always highly anticipated, the night is topped off with multi-genre musical experiences featuring many stars of yesterday and today. This year’s performers will be announced shortly.

The Unbridled Eve Derby Gala, an Official Event of the Kentucky Derby, has a charitable component that benefits numerous charitable causes through the Unbridled Charitable Foundation, Inc. a 501(c)(3).

We are currently accepting media credential requests and invite outlets to submit their requests to cover the Unbridled Eve Derby Gala and red carpet on our website at http://www.unbridledeve.com/news/media.

Confirmation of our receiving your credential request will be sent to you within 72 hours of filling out the form and all media credentials will be confirmed by first week of April.

About Unbridled Charitable Foundation

Unbridled Charitable Foundation is a 501(c)(3) organization founded by Tonya York and Tammy York Day. We support multiple charities, including Blessings in a Backpack, which provides food to school children on the weekends. We also connect sponsors and attendees directly with Unbridled Eve charities they have an interest in supporting. In 2023, we donated to 15 charities including Alley Cat Advocates, APRON, Inc., ElderServe, Feeding Tampa Bay, Hildegard House, KY Humane Society, KY State Police Trooper Island Camp, Medella House, Inc., Miracle League of Louisville, Roo’s Wish, Second Stride, Inc., Super Student Athletes, Sycamore Farm KY, Inc., Winter HAYven, and our primary beneficiary, Blessings in a Backpack.

For more information, visit unbridledeve.com.

Media Contact

Soozie Eastman
media@unbridledeve.com

March 17, 2025 9:00 AM
EDT
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İSTANBUL, Türkiye

EasyCep's Samet Ensar Sarı Recognized Among Türkiye’s 50 Most Influential CMOs

EasyCep, Türkiye's largest and most recognized refurbished electronics brand, proudly announces that its chief marketing officer Samet Ensar Sarı has been honored as one of Türkiye's 50 most influential CMOs, earning the prestigious Golden Leader 2024 Award.

Samet Ensar Sarı has consistently demonstrated outstanding leadership in high-growth companies. Over the past four years, he has served as CMO for two brands recognized on the Deloitte Fast 50 list of Türkiye's fastest-growing companies, ranking in the top 10. His strategic vision and marketing expertise have significantly impacted the scaling of these organizations.

The Golden Leader Awards recognize exceptional marketing leaders who demonstrate innovation, strategic vision, and effective leadership in Türkiye's dynamic business landscape. Aysun Zaman, a LEAD Network Türkiye board member, presented the award in recognition of Sarı's significant contribution to EasyCep's rapid market growth and brand visibility.

“I am deeply honored by this recognition,” said Sarı. “This award reflects not only my efforts but the dedication and creativity of our entire EasyCep team, who constantly strive to redefine sustainable technology consumption in Türkiye.”

Under Sarı's leadership, EasyCep was ranked among Forbes' top 50 startups, while Fast Company also recognized Sarı as one of the top 50 CMOs nationwide.

About Samet Ensar Sarı

Samet Ensar Sarı is a seasoned marketing executive with extensive experience in executing successful brand strategies in technology and consumer electronics. Known for his innovative approaches to consumer engagement and digital marketing, he has been instrumental in positioning EasyCep as the market leader in refurbished electronics.

Sarı is a highly successful entrepreneur, marketer, and lecturer. With an extensive background in marketing, he founded Dekatlon Buzz, Türkiye's first social media-focused marketing agency, in 2009. Under his leadership, the agency grew by an impressive 1900% and won several international awards, including the Cannes Lions.

In 2016, Dekatlon Buzz was majority-owned by Altavia, Europe's largest retail-focused marketing group. Samet then became Managing Director of Altavia Dekatlon, the next-generation marketing agency formed by the merger of Altavia Türkiye and Dekatlon, and a senior advisor to the European Steering Committee. After leaving Altavia for good, he spent a year in charge of Yolcu360's marketing and was named one of Türkiye's fastest-growing technology companies by Deloitte. He also co-founded That's Me, Türkiye's first personal branding agency.

He has also been recognized for his entrepreneurial achievements, including being named a “Talent Champion” by the Adecco Group and being listed among the “Top CEE Entrepreneurs” in 2019. Samet is a sought-after speaker and has delivered keynote addresses at events such as TEDx and the Global Entrepreneurship Congress.

Under his leadership, EasyCep has significantly expanded its customer base and increased brand loyalty through pioneering sustainability-focused campaigns and potent digital transformation initiatives. An active participant in global technology forums, Sarı, represented EasyCep at the Consumer Electronics Show (CES), the world's largest technology exhibition held annually in Las Vegas. His participation at CES underscores his commitment to keeping EasyCep at the forefront of technological innovation and sustainable business practices. Sarı's insights from CES helped EasyCep implement cutting-edge marketing and product development strategies, further enhancing the company's competitiveness in Türkiye and beyond.

Visit https://www.sametensarsari.com and connect with Sari on LinkedIn to explore his vision and impactful work in marketing leadership further.

About EasyCep

EasyCep is Türkiye's largest and most recognized refurbished electronics brand. Our marketplace allows consumers to buy and sell used devices in order to reduce electronic waste and to build a new economy based on recycled high-quality, safe, and reliable electronic devices. For more information about EasyCep and its range of refurbished electronic products, visit EasyCep.com.

Media Contact

Cigdem Oztabak
cigdem@pirix.co

March 17, 2025 8:11 AM
EDT
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GOOSE CREEK, SC

HireQuest Expands Internationally, Opening U.S. Market to UK Recruiters

HireQuest (NASDAQ: HQI), a global leader in staffing and recruiting, is eliminating international hiring barriers with the launch of HireQuest International—a new division that provides UK-based recruitment firms with direct access to the U.S. market.

This initiative is a joint effort between HireQuest and HQR International Limited—led by experienced industry leaders Stephen Sweeney and Mike Ryall along with HireQuest franchise owners under the HireQuest umbrella. By leveraging HireQuest’s established infrastructure, technology, and extensive client network, UK recruitment firms can now enter the world’s largest hiring market with minimal risk and cost.

"This isn’t just an expansion—it’s a game-changer for UK recruiters," said Rick Hermanns, CEO of HireQuest. "The U.S. labor market presents massive opportunities, but navigating its complexities can be daunting. With our proven platform, we eliminate those obstacles—allowing UK firms to place talent in the U.S. immediately, with full operational support."

With the global recruitment industry projected to grow significantly, the launch of HireQuest International comes at a pivotal time. The $212 billion U.S. staffing market faces ongoing talent shortages in key industries such as healthcare, finance, and technology—creating a demand surge that UK recruiters can now capitalize on without the usual barriers to entry.

Both Stephen Sweeney and Mike Ryall, Managing Partners of HireQuest International, shared their enthusiasm for the venture: "The U.S. market presents a massive opportunity for UK recruiters, but navigating the complexities can be a challenge. HireQuest International removes those obstacles—allowing firms to focus on what they do best: placing top talent. We look forward to welcoming UK recruitment businesses ready to take their growth to the next level." In addition they commented, "This is more than just access—it’s a strategic advantage. By partnering with HireQuest, UK recruiters gain a ready-made infrastructure and client base in the U.S., removing the usual barriers to expansion. We’re excited to help firms unlock their full potential on a global scale."

Meet HireQuest International at the Recruitment Agency Expo in London

HireQuest International will be attending the Recruitment Agency Expo in London on March 18–19. Interested recruitment firms are encouraged to visit Booth SUZ117 to learn how they can start placing talent in the U.S. immediately.

For More Information


About HireQuest

HireQuest is a franchisor of staffing solutions with a presence across the U.S. and international markets. Through its divisions—HireQuest Direct, HireQuest Health, MRINetwork, Snelling, and TradeCorp—the company provides temporary, direct-hire, and contract staffing solutions across industries, including construction, light industrial, healthcare, finance, manufacturing, cybersecurity, and engineering. HireQuest's global sales and staffing solutions allow clients to seamlessly work across divisions with a single point of contact—delivering workforce solutions that impact businesses and change lives. For more information, visit https://hirequest.com.

Media Contact

Kristin Wooten
kristin@babbitbodner.com

March 17, 2025 6:30 AM
EDT
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STUTTGART, Germany

Workforce in Crisis: 72% of Managers Fear Productivity Collapse as Mass Retirement Strips Critical Skills

A mass retirement wave in retail, manufacturing and other key frontline sectors is threatening to drain industries of critical expertise. New global research from Flip, the frontline employee super-app, in partnership with Workplace Intelligence, reveals that 59% of frontline workers over the age of 55 are planning to leave the workforce in the next five years.

Almost three quarters (72%) of managers across retail and manufacturing are not confident their companies will be able to retain the knowledge and expertise lost when experienced workers retire.

At the same time, younger workers feel undervalued and disconnected, with 48% of Gen Z employees considering leaving frontline industries entirely due to poor onboarding, lack of training, and limited career progression opportunities.

The landmark study surveyed 1,500 frontline managers and employees, offering a critical insight into the scale of the workforce crisis. It uncovered that this coming retirement wave could mean severe brain drain, as experienced workers leave en masse, taking valuable knowledge with them.

The productivity of the current workforce is already suffering, particularly due to widening skills shortages in manufacturing and retail. Frontline employees spend an average of 14 hours per week, per month—equivalent to 4.5 months annually—helping colleagues compensate for knowledge gaps, instead of focusing on their own tasks. This inefficiency translates to a substantial financial loss, costing the US economy $177.8 billion in the retail sector alone.

A workforce at a breaking point:

  • 90% of frontline managers miss performance targets each year due to a lack of skills on their team.
  • Frontline managers are struggling to onboard and upskill their teams, with 96% reporting skill gaps in their workplace.
  • Training failures are driving talent away, with one in three (30%) frontline workers saying their company lacks the right technology to support new hires. Gen Z is in the firing line once again, with 89% of managers saying they lack the technical skills required.
  • Meanwhile, Gen Z feels undervalued—while managers question their skills, 50% of Gen Z employees say their work is overlooked because of their age.

Compounding the issue, Gallup research shows that employee engagement in the U.S. has plummeted to its lowest level in a decade, with only 31% of employees engaged in 2024—matching figures last seen in 2014. Meanwhile, 17% of employees are actively disengaged, further exacerbating workplace productivity challenges. This decline highlights a growing disconnect between workers and employers, making it even harder to retain and develop talent in industries already facing critical skill shortages.

"Industries that power our economies are facing a critical skills cliff edge," said Benedikt Brand, co-founder and CEO of Flip. "In frontline sectors, expertise is often passed down verbally or stored on paper—unlike office roles, where digital records create a natural knowledge trail. When experienced workers retire, this knowledge risks disappearing entirely. Businesses must act now to capture and digitize critical expertise, ensuring a smooth transfer to the next generation. Without it, productivity will stall, and these industries will struggle to stay competitive."

Dan Schawbel, Managing Partner at Workplace Intelligence, added: “The new generation gap isn’t just about age—it’s about who has essential work skills and who doesn’t. The research shows many employers aren’t doing enough to transfer knowledge to younger workers before older employees retire.” 

“There’s a lot of goodwill, with experienced workers wanting to support new hires, but no one has the time or tools they need to train effectively,” Schawbel concluded.

Without immediate action, industries risk a dual-generation talent vacuum, further deepening economic instability. For further insights and the full research findings, click here.

Flip partnered with research firm Workplace Intelligence to survey 1,500 global frontline managers and employees in the US, UK, and Germany in January 2025.

About Flip

Flip is an award-winning employee experience platform designed for enterprises with hard-to-reach workforces. Its secure and easy-to-use app acts as a single digital interface between a business and its employees, helping them streamline everything from internal communication to onboarding to shift planning and task management—at scale.    
 
From the moment employees are hired, they have what they need to be happier and more productive at work. Flip was founded in 2018 in Germany and featured by Gartner and Wired. Top companies like Bosch, Porsche, Rossmann and McDonald's Germany use Flip to reach, engage, and transform their workforces in over 72 countries.

Visit www.getflip.com to learn more.
 
About Workplace Intelligence

Workplace Intelligence is an award-winning thought leadership and research agency focused on the world of work. We help companies and their executives tell their workplace stories in a meaningful, relevant, and impactful way through primary data, insights, and interviews. For more information, visit http://workplaceintelligence.com and subscribe to the Workplace Intelligence Insider Newsletter.

Media Contact

Charlotte George
charlotte.george@publicispro.com

March 15, 2025 4:39 PM
EDT
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KYOTO, Japan

Torinokoku Bar Time to Drink, a Hidden Gem Cocktail Bar from Bartender Takeshi Nakayama, Opens in Kyoto

Torinokoku Bar Time to Drink, a speakeasy cocktail bar specializing in Japanese spirits and bringing a unique experience to Kyoto's cocktail scene, today officially announced its opening in central Kyoto. Owned and operated by bartender Takeshi Nakayama, Bar Time to Drink has quickly become a destination among the local community and visitors from across the globe, already earning an impressive 100% five-star rating on Google with nearly 70 reviews.

Rare Whiskeys and Craft Gins from Japan

At the heart of its whiskey offerings are rare and sought-after selections from Japan’s 114 distilleries (as of 2024). Alongside iconic names like Yamazaki, Hibiki, Yoichi, and Ichiro’s Malt, Bar Time to Drink proudly showcases limited-edition single malts from distilleries such as Akkeshi and Kanosuke—gems that have captivated whiskey enthusiasts worldwide. Every visit is a treasure hunt, offering a chance to discover bottles that are rarely found elsewhere.

A carefully curated selection of domestic craft gin, born from Japan’s rich climate and natural botanicals, offers a delicate and mellow profile unlike any other. To showcase the depth and character of these exceptional spirits, Nakayama crafts original cocktails that harmonize the unique botanical aromas of each gin. Whether you prefer the crisp freshness of a Gin and Tonic, the bold complexity of a Negroni, or the refined elegance of a Martini, his bespoke creations are designed to highlight the true essence of Japanese gin. Guests are invited to personalize their experience by selecting their preferred gin and complementary flavors, ensuring each cocktail is a tailored expression of taste.

Ambience of Bar Time to Drink

Nestled in the heart of Kyoto at 424 Ebisucho Nakagyoku, Bar Time to Drink offers an intimate ambiance where Nakayama's expertise informs each cocktail handcrafted based on each guest's preferences. Tucked away just off the main street, an enchanting hideaway awaits those seeking an escape from the ordinary. Behind a heavy iron door lies a world where time slows, and the warmth of history embraces every guest. This secret speakeasy, a perfect blend of nostalgia and refinement, invites patrons into a sanctuary of aged iron, rich wood, and luminous stained glass—each element telling a story of nature’s quiet elegance.

At the heart of the space stands an exquisite bar counter, the stage where masterful bartenders showcase their craft. Every drink is carefully curated, blending tradition with innovation to create an experience that lingers long after the last sip. Paired with warm, personalized hospitality, each visit promises a moment of genuine connection and indulgence.

One of the bar’s most captivating features is its stained glass, designed with a theme of water and time—both essential elements in the art of aging spirits. As the light shifts throughout the evening, intricate patterns dance across the space, mirroring the ever-changing yet eternal rhythms of nature.

More than just a bar, this is a living space—one that reveals something new with every visit. Whether you are a traveler in search of Kyoto’s hidden treasures or a local seeking a tranquil retreat, let this speakeasy become a part of your journey. Savor an unforgettable drink, embrace the harmony of nature, and inscribe this moment into the story of your travels.

The opening of Bar Time to Drink is a welcomed addition to Kyoto's vibrant bar scene. Nakayama's extensive background in mixology has created its personalized cocktail experience, enabling it to become a must-see destination for cocktail enthusiasts seeking something truly memorable.

Meaning of the Name

In the timeless rhythm of the day, the 24 hours are intricately woven with the 12 Chinese zodiac signs. The hour of the Rooster—spanning from 5 p.m. to 7 p.m.—marks the transition from labor to leisure, a sacred moment when the world slows, and the first sip of an evening drink is savored.

Deeply rooted in this tradition, the Japanese character for “sake” (酒) finds its origin in the Rooster (酉), enriched by the water element (氵) to symbolize the essence of the drink itself. Thus, the time when the day’s work concludes and the evening’s indulgence begins has long been known as “Rooster Hour”—the perfect moment to unwind, reflect, and raise a glass.

In English, this tradition is beautifully captured as “Time to Drink”—an invitation to embrace the heritage of mindful drinking, where every pour carries the weight of history and the promise of new memories.

Location and Contact Information

  • Address: 〒604-8005 Kyoto, Nakagyo Ward, Ebisucho, 424 (for Google Maps, click here)
  • Phone: +81 75-748-1445
  • Hours: Every day (Monday to Sunday) from 2 p.m. to midnight

About Torinokoku Bar Time to Drink

Torinokoku Bar Time to Drink is a distinguished nine-seat bar located in Kyoto, specializing in handcrafted cocktails and a curated selection of Japanese whiskeys and gins. Owned and operated by renowned bartender Takeshi Nakayama with an emphasis on classic drinks and Japan's unique spirits, our establishment is dedicated to providing an extraordinary experience for every guest. At Bar Time to Drink, we celebrate the essence of the cocktail culture without the confines of a traditional menu, allowing for a truly bespoke and intimate experience. For more information, please visit https://time-to-drink.com and check out our Instagram.

Media Contact

Takeshi Nakayama
takeshinakayama1985@gmail.com

March 14, 2025 7:09 PM
EDT
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RICHMOND, VA

From Care Provider to Trusted Partner: World Pediatrics' Vision for Sustainable Pediatric Health Transformation

World Pediatrics, led by an international team and board that is passionate and committed to its purpose, is materializing a transformative era in global pediatric healthcare. With operations in 14 countries and services in 27 nations across the Caribbean, Latin America, Africa, Southeast Asia, and the United States, the organization has successfully delivered care to over 25,000 children in its soon-to-be 25 years of operation. Today, its vision looks much further than direct care delivery—World Pediatrics aims to become a trusted partner in the evolving, systemic, and sustainable transformation of pediatric health systems. 

“The sustainable transformation of pediatric health is not going to be heralded by simply being a service provider,” says World Pediatrics CEO Vafa Akhavan. “Real change comes when you are rooted in and partnering with the community to work within the system, empowering and transforming it for the future.”

World Pediatrics operates with a three-pillar approach to well-rounded, long-term, and sustainable care for underserved children: Deliver, Empower, and Transform. The first pillar focuses on direct surgical intervention, including secondary and complex tertiary surgeries that address the most critical medical needs of children. It spans 15 specialties to provide long-term, multi-intervention care from childhood to adulthood. The second pillar, Empower, revolves around training and capacity-building through partnerships with local pediatricians and health systems, ensuring that care extends beyond the operating room.

The third pillar, Transform, signifies the organization’s evolution into a trusted partner within the broader healthcare system. More than 450 million children under the age of five lack access to surgical care, with an estimated 17 million dying as a result. The absence of basic surgical care contributes to a death toll five times greater than that of HIV/AIDS, tuberculosis, and malaria combined—equivalent to more than 200 Boeing 737s crashing every day. Beyond the human toll, inadequate medical care in low- and middle-income countries results in an estimated $12.3 trillion in lost GDP. The high cost-effectiveness of many pediatric surgical interventions underscores the lost potential of providing decades of disability-adjusted life years to children and the economic value such care could bring to their nations.

That is why World Pediatrics has been expanding its efforts to transform care and drive systemic change from within the medical system over the past five years. By building infrastructure, supporting existing hospitals, and bringing together key stakeholders—including medical professionals, medical supply corporations, hospitals, NGOs, hospitality and travel organizations, and governments—World Pediatrics aims to strengthen pediatric healthcare and reduce infant mortality across the regions it serves. 

“We are strengthening the system from within,” Akhavan explains. “When we partner with hospitals or governments, we’re there for the long haul by supporting their vision and enabling them to better serve the children.”

The cornerstone of the organization’s transformational impact is moving from being a service provider to a trusted partner with the healthcare sector, a philosophy that Akhavan brought from his extensive experience in the corporate and consulting worlds. “In business, you’re either a vendor or a partner. We could simply deliver a service, or as a partner, could create value. For us, trust is built when we prioritize the best interests of the partner instead of our own.”

One crucial example of this approach is World Pediatrics’ work with Hospital Maria in Tegucigalpa, Honduras, a state-of-the-art pediatric hospital that was experiencing underutilized capacity. World Pediatrics partnered with the hospital, working in collaboration with them for a year to develop a comprehensive five-year plan to increase its utilization up to 85%. With that partnership, Hospital Maria’s plan was approved and two (out of three) phases were financed by the government.

By realizing the hospital’s full potential at no cost, World Pediatrics built organic trust between the two. As Akhavan shares, “The relationship becomes an investment for the children. We’re not there to extract value, we’re there to make life better for children, their families, and therefore, their communities. That’s what makes us a partner and not just another provider.”

Although World Pediatrics’ mission is laser-focused on collaboration, Akhavan acknowledges the challenges of the underlying competition within the nonprofit sector. Nevertheless, the organization sees an opportunity to create a much greater impact when bypassing the territorial streak in the sector by scaling up. Drawing from his for-profit background, Akhavan believes that partnerships and roll-ups can generate exponential impact. When organizations work together, as partners or post-merger, there is greater strength and resources to serve the children. 

“Too many small organizations are doing wonderful, life-changing work that lacks the scope to achieve systemic change,” he says. “When we joined forces with another organization a couple of years ago, the conversation was simple: How can we help more children together? That’s the only question needed to drive real change.”

As other members of the World Pediatrics team can attest, such as Managing Director of Emerging Opportunities Ross Silkman, the organization has fostered an environment built on trust and collaboration—both among institutional partners and donors. “I’ve seen the effects of our commitment to collaboration in action. By coming into a partnership without preconceived notions of its benefits to either party, we’re able to build and develop real trust. It’s those partnerships that create shared value,” says Silkman. “Bring the right people together in the right environment, and truly great things will emerge.”

World Pediatrics extends this philosophy to their donors as well, moving beyond traditional corporate social responsibility and redefining their relationships with major stakeholders. “When donors see that their investment is driving systemic change, it’s no longer a donation, it’s a partnership,” Silkman adds.

World Pediatrics’ trajectory from a service provider to a trusted partner cutting across multiple regions marks a new height in their effort towards transforming care. By working with and within systems, building capacities, and developing additional infrastructure, the organization is bringing pediatric healthcare to a new epoch of sustainable, long-lasting, equitable, and quality care for all children.

Akhavan concludes, “Our mission is to ensure that every child has access to the care they need. Not just today, but throughout their lifetime and for generations to come. Children are 30% of the population but 100% of our future. The children of today grow up to be the decision-makers of tomorrow. Invest in children and we’ll change the future of humanity.”

About World Pediatrics

World Pediatrics is a 501(c)(3) tax exempt nonprofit organization with a mission to heal critically ill children and build healthcare capacity in the world. We partner with governments, health workers, and organizations to ensure that children in lower-resource settings have access to safe, timely surgical care. When children are healed, the social and emotional health of families is restored, and the economic productivity of communities is strengthened. For more information, visit https://worldpediatrics.org.

Media Contact

Romina Newman
rnewman@worldpediatrics.org

March 14, 2025 10:00 AM
EDT
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NEW YORK, NY

Fiver Children’s Foundation Celebrates 25 Years of Transforming Lives at Annual Benefit

The Fiver Children’s Foundation is thrilled to announce its 25th Anniversary Benefit, a milestone celebration honoring a quarter-century of empowering youths across New York. This year’s event will bring together supporters, alumni, and community leaders to celebrate Fiver’s transformative ten-year commitment to youth development and raise critical funds for its year-round and summer programs.

Fiver’s unique model provides children with a decade-long journey of mentorship, educational support, leadership development, and the unforgettable experience of Camp Fiver. Through this long-term engagement, Fiver equips young people with the tools to make ethical and healthy life choices, graduate high school and college, and become engaged, impactful citizens.

This year, Fiver is proud to recognize the exceptional contributions of distinguished honorees with the Richard Adams Leadership Award:

  • Eric and Kyuri Weng
  • Erika Weinberg on behalf of Latham & Watkins LLP
  • Fiver’s Emeritus Board of Directors

Additionally, the Thomas and Heather Tucker Visionary Award will be presented to Fiver alumnus and Board Member Jonathan Jean-Pierre, celebrating his extraordinary achievements and dedication to Fiver’s mission.

“The 25th Anniversary Benefit is not only a celebration of our past achievements but also a powerful reminder of the thousands of lives transformed by Fiver’s commitment to youth development,” said Executive Director Christie Ko. “With the continued support of our community, we are excited to expand our reach and deepen our impact for the next generation of Fiver leaders.”

The benefit will take place on June 3 at 583 Park Avenue, offering an evening of inspiration, recognition, and philanthropy. All proceeds will directly support Fiver’s programs, ensuring that young people continue to receive the resources and opportunities they need to thrive.

For tickets, sponsorship opportunities, and additional information, please visit www.fiver.org.

About Fiver Children’s Foundation

The Fiver Children’s Foundation is a comprehensive youth development organization that makes a ten-year commitment to children from underserved communities in New York City and Central New York. Through year-round programming and a transformative summer camp experience, Fiver empowers young people to make positive life choices, pursue their educational and career aspirations, and become leaders in their communities. Since its founding in 1998, Fiver has impacted thousands of young lives, equipping them with the skills, confidence, and support to build bright futures. For more information, https://www.fiver.org.

Media Contact

Dio Ndiaye
dio@fiver.org

March 13, 2025 10:40 AM
EDT
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MIAMI, FL

CalendarBridge Unveils New Scheduling SDK and API for React Developers

CalendarBridge, the leader in calendar synchronization and scheduling solutions, today announced the launch of its Scheduling API, designed specifically for React application developers. The lightweight SDK and API enable developers to effortlessly embed a robust scheduling system with seamless Google and Outlook calendar integration into their React applications. 

The CalendarBridge Scheduling API offers a streamlined solution for developers aiming to incorporate advanced scheduling functionalities without the complexities of building from scratch. Key features include real-time calendar synchronization, customizable scheduling pages, and comprehensive support for multiple calendar platforms. These capabilities ensure that end users can manage their schedules efficiently, prevent double bookings, and maintain privacy across various calendar systems. 

With a focus on enhancing user experience and developer convenience, the Scheduling SDK and API provide detailed documentation and support to facilitate smooth integration. Developers can now leverage CalendarBridge's expertise in calendar management to deliver seamless scheduling experiences within their own React applications.

For more information about the CalendarBridge Scheduling API and to access the developer documentation, please visit https://calendarbridge.com/developers/scheduling-api/.

About CalendarBridge

CalendarBridge specializes in providing innovative solutions for calendar synchronization and scheduling. By providing tools that seamlessly integrate with Google, Outlook, and iCloud calendars, we aim to eliminate scheduling conflicts and boost productivity for both individuals and organizations. For more information, visit calendarbridge.com.

Media Contact

Chad Gilles
marketing@calendarbridge.com

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