CHEQ, the global leader in Go-to-Market Security, today announced a major advancement in enabling and protecting the future of digital engagement with the debut of its industry-first multi-layered detection engine that combines traffic, threat, and identity intelligence. Building upon CHEQ's recent acquisition of Deduce, a leader in identity intelligence for cyber fraud prevention, the release comes as digital engagement enters an entirely new era, one in which businesses now must interact not only with human customers but also with AI-enabled buyers.
As AI agents, GenAI search, and machine customers increasingly replace engagement that was previously only possible through genuine human interaction—research, discovery, decision-making, and transactions—a new digital engagement paradigm is required to ensure their participation in the customer journey. To do so, businesses must identify, manage, and allow legitimate AI-driven interactions while preventing fraud and abuse in complicated environments where indicators of risk and legitimacy are becoming harder to distinguish. CHEQ’s Traffic, Threat, and Identity Intelligence Engine uniquely combines advanced traffic analysis, threat detection, and identity insights to accurately differentiate legitimate human users, AI agents, and GenAI crawlers from fraudsters, malicious bots, and abusive scripts. CHEQ goes beyond legacy bot and identity solutions with its powerful triple-layer approach, enabling businesses to confidently engage the AI-driven customer journey without sacrificing security or experience.
“We’re at the cusp of a new era where AI is not only prevalent but increasingly influential in the customer journey,” said Guy Tytunovich, co-founder and CEO of CHEQ. “Securing the future of AI-driven digital engagement requires a delicate balance—we must shield businesses from a new generation of threats without ever undermining the revenue opportunities these AI-driven interactions present. At CHEQ, we see it as our responsibility to provide security that supports growth, so companies continue to engage trusted customers with confidence as the digital landscape evolves.”
As AI agents, GenAI search, and machine customers increasingly replace engagement that was previously only possible through genuine human interaction—research, discovery, decision-making, and transactions—a new digital engagement paradigm is required to ensure their participation in the customer journey. To do so, businesses must identify, manage, and allow legitimate AI-driven interactions while preventing fraud and abuse in complicated environments where indicators of risk and legitimacy are becoming harder to distinguish. CHEQ’s Traffic, Threat, and Identity Intelligence Engine uniquely combines advanced traffic analysis, threat detection, and identity insights to accurately differentiate legitimate human users, AI agents, and GenAI crawlers from fraudsters, malicious bots, and abusive scripts. CHEQ goes beyond legacy bot and identity solutions with its powerful triple-layer approach, enabling businesses to confidently engage the AI-driven customer journey without sacrificing security or experience.
“We’re at the cusp of a new era where AI is not only prevalent but increasingly influential in the customer journey,” said Guy Tytunovich, co-founder and CEO of CHEQ. “Securing the future of AI-driven digital engagement requires a delicate balance—we must shield businesses from a new generation of threats without ever undermining the revenue opportunities these AI-driven interactions present. At CHEQ, we see it as our responsibility to provide security that supports growth, so companies continue to engage trusted customers with confidence as the digital landscape evolves.”
CHEQ will showcase its AI-Ready Traffic, Threat, and Identity Intelligence at Adobe Summit, March 18–20, in Las Vegas. Attendees can visit booth #279 to see how CHEQ identifies and actions AI agents, AI crawlers, and other traffic types within Adobe Experience Platform, Adobe Analytics, and Marketo Engage.
About CHEQ
CHEQ is the global leader in go-to-market security. More than 15,000 companies, ranging from emerging brands to the Fortune 50, trust CHEQ to protect business-critical digital interactions from human, agent, and machine-driven threats. Powered by its unrivaled, context-specific detection engine, CHEQ offers the most comprehensive set of solutions for securing go-to-market operations from threats to business continuity, brand reputation, privacy compliance, and marketing effectiveness. It’s why CISOs trust CHEQ, marketers love CHEQ, and more businesses choose CHEQ. Founded in 2016, CHEQ is a global organization with offices in New York, London, Tokyo and Tel Aviv. For more information, visit www.cheq.ai.
