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Unlisted, the real estate technology company empowering buyers and homeowners to unlock the 98% of homes that aren’t for sale — yet, has been named to the Top 20 in TechCrunch’s 2025 Startup Battlefield 200, earning CEO and Founder Katie Hill a coveted spot to pitch on the main stage at TechCrunch Disrupt 2025 in San Francisco.

Unlisted was selected from thousands of global applicants for the Startup Battlefield 200, TechCrunch’s highly competitive showcase of the world’s 200 most promising early-stage companies. Its advancement into the Top 20 not only solidifies Unlisted as one of the most innovative startups in the world today — it also makes Unlisted the only real estate company to achieve Top 20 recognition in this year’s competition.

Hill, a Chicago Booth MBA and two-time founder, brought Unlisted’s vision for a better real estate experience to TechCrunch’s global audience of investors, journalists, technologists, and industry leaders.

“Traditional real estate platforms limit buyers to viewing the 2% of homes that happen to be on the market at the moment they’re ready to move, and limit owners to approaches from the handful of buyers seeking to purchase when a property hits the MLS,” Hill said. “Unlisted turns that outdated model on its head as the only platform that makes every single home in the United States visible, discoverable, and searchable — with features like the Waitlist that signal interest to owners who may be open to a dialogue.” 

Using sophisticated AI search, Unlisted opens the aperture to display all matching homes within a specific zip code, school district, or criteria set, proactively setting the stage for buyers, owners, and agents to negotiate future transactions.

• Buyers can explore a vastly expanded inventory and gain a “first mover advantage” by joining Waitlists to signal their interest in their favorite homes.
• Owners can proactively merchandise their home on Unlisted, uploading current photos and information to showcase their property in the best light and attract a Waitlist of interested future buyers.
• Real estate professionals serve as local experts on Unlisted, standing by to provide market-specific support across Unlisted’s national footprint. 

“A home is not just a place to build your life — it’s often your largest purchase and greatest financial asset,” Hill said. “Yet it’s a decision often constrained by time. Buyers shouldn’t have to settle for underwhelming inventory, and owners deserve to understand all of their options. With Unlisted, the element of time is working for you, not against you.”

Startup Battlefield has historically served as a proving ground for some of the world’s most exciting category-defining technology companies, such as Dropbox, Mint, and Cloudflare. Unlisted’s recognition in the Top 20 underscores its potential to reshape the $55 trillion real estate market.

“This recognition from TechCrunch validates what we’ve believed from day one: Unlisted is tapping an unmet need within an increasingly restrictive and competitive real estate market,” said Samuel Pro, chief technology officer at Unlisted. “This industry is ripe for innovation, and seeing Unlisted in TechCrunch’s list of the Top 20 most promising early-stage startups is an incredible validation of the platform we’re building.”

Backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted is giving buyers a competitive edge in today’s constrained housing market and opens new opportunities for sellers to understand market appetite in real time. To learn more about Unlisted, visit UnlistedHomes.com.

About Unlisted

Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected to TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

Mississippi’s proposed “Blockchain Basics Act” could redefine how small businesses interact with digital assets. If enacted, the law would establish clearer protections for crypto users, miners, and blockchain developers while reducing regulatory uncertainty for startups. It would also prevent state authorities from restricting everyday crypto transactions or discriminating against blockchain-based businesses. For small enterprises experimenting with tokenization, crypto payments, or smart contracts, that clarity could mean the difference between cautious hesitation and confident innovation.

To illustrate how blockchain adoption already reshapes commercial practices, consider the growing use of crypto payments in iGaming and online services. As outlined in Bitcoin casino options explained by Sofia Rebuck, modern crypto casinos focus on fast deposits and withdrawals, low fees, enhanced privacy, and provably fair gameplay powered by blockchain verification. These features eliminate many of the frictions of traditional banking, allowing users to deposit and withdraw instantly while ensuring fairness through public ledgers. Such systems exemplify how decentralized finance tools, once seen as experimental, are now transforming entire digital ecosystems. If Mississippi’s legislation affirms that these transactions are lawful and self-custody is protected, businesses integrating similar models could do so with greater confidence.

For local retailers and producers, blockchain’s promise lies in traceability and trust. Farmers could use distributed ledgers to certify the origin and freshness of produce, while boutique manufacturers might verify ethical sourcing. With clearer state guidelines, these smaller operations could implement blockchain tracking without fear of falling into regulatory gray areas. Large corporations like IBM and Walmart already use blockchain for supply chain transparency; Mississippi’s local producers could now follow suit on a smaller, affordable scale, especially if compliance costs are eased.

Beyond private enterprise, community organizations and local governments could also benefit from the Blockchain Basics Act. Municipal offices might adopt distributed ledgers for recordkeeping, property titles, or licensing systems to cut paperwork and prevent document tampering. Nonprofits could track donations transparently, giving donors visible proof of how funds are spent. Even local chambers of commerce could use blockchain-based voting tools to verify membership decisions or grant distributions. By legitimizing these applications under state law, Mississippi could set a precedent for practical civic adoption—demonstrating that blockchain isn’t just a speculative technology, but a functional tool for accountability and efficiency in everyday governance.

Tech startups across the state might also find new opportunities. A developer in Jackson could create blockchain-based platforms for real estate tokenization, while another could design tools that allow artists to mint proof-of-authenticity certificates for their work. Under the Blockchain Basics Act, miners and node operators would be classified more like data centers, shielded from excessive zoning or licensing burdens. That distinction encourages technical entrepreneurship by clarifying what is and isn’t permitted, reducing the fear of future legal shifts that could halt operations overnight.

In the financial services space, decentralized ledgers could help Mississippi’s community banks or fintech startups modernize record-keeping and payment verification. Instead of relying solely on centralized processors, small lenders could use blockchain to automate collateral tracking, loan settlements, or cross-institution reporting. This would not only improve transparency but also strengthen fraud prevention through immutable data trails. With a friendlier legal foundation, Mississippi might attract more blockchain infrastructure investments, similar to how Texas and Wyoming have positioned themselves as crypto-friendly innovation hubs.

The iGaming industry provides a glimpse into what this evolution looks like in practice. Blockchain allows for provably fair gaming systems where outcomes are mathematically verifiable, and payments happen in real time. Players don’t need to trust intermediaries; the code itself guarantees integrity. Although the Blockchain Basics Act doesn’t legalize online gambling, it could still influence innovation by ensuring that digital tokens used on legal gaming platforms are recognized under state law. That recognition could make Mississippi an attractive testbed for blockchain-driven entertainment or loyalty applications.

Nevertheless, the benefits come with challenges. Federal agencies like the SEC and IRS may still impose their own interpretations on digital assets, leaving businesses to navigate overlapping jurisdictions. Energy concerns around mining or community resistance to crypto infrastructure could slow adoption at the local level. And while the Act exempts small-value transactions under $200 from some obligations, more complex tokenized models, such as real estate or securities tokens, will remain subject to broader federal oversight.

Looking ahead, for small businesses and entrepreneurs, the message is clear: Mississippi wants to welcome blockchain, not fight it. By codifying the right to hold, trade, and build on digital assets, the Blockchain Basics Act could transform the state into a competitive hub for blockchain experimentation. From small retail shops accepting crypto to developers designing transparent iGaming platforms, a consistent legal framework could unlock innovation and economic growth grounded in digital trust.

HashKey Group, the operator of a fully licensed digital-asset exchange in Hong Kong, is reportedly preparing for an initial public offering that could aim to raise up to about 500 million USD, according to people familiar with the matter cited by Bloomberg. The plan underscores the city’s growing ambition to become a regulated hub for digital finance at a time when much of the global crypto industry remains cautious after recent market turbulence.

As Hong Kong deepens its role in regulated digital finance, crypto’s presence in everyday life is expanding well beyond trading floors. Major payment apps now test blockchain settlements, retailers in Tokyo and Zurich accept digital currencies at checkout, and traditional banks experiment with tokenised deposits. Streaming platforms and travel companies are also exploring crypto-based loyalty systems — subtle signs of how mainstream finance and digital assets are converging.

Within this shift, the best crypto exchanges stand out for providing secure access points that bridge retail use and institutional adoption. Across global markets, major exchanges are refining their services with faster settlement systems, broader asset coverage, and streamlined fiat integrations. Many now introduce trading incentives, lower fees, or loyalty rewards to attract users while reinforcing stricter compliance standards. 

Asian and Western platforms alike emphasise user protection, transparency, and verified reserves — shaping a market that prizes stability and oversight as much as efficiency. Against this backdrop, HashKey’s upcoming IPO represents more than a corporate milestone. It mirrors a broader move toward maturity in the industry — where growth depends on regulation, reliability, and open market confidence.

The move follows HashKey’s earlier 500 million USD digital-treasury initiative, but this time the focus is on public-market credibility rather than private fund management. The firm’s potential listing would make it one of the earlier fully licensed virtual-asset companies in Asia to seek a market debut, reflecting how the region’s regulatory environment has matured since Hong Kong introduced its licensing regime in 2023.

Analysts see the offering as a test case for whether investors are ready to back regulated crypto businesses. HashKey’s exchange has grown steadily since securing its license, with daily trading volumes recently averaging more than 100 million USD. Its leadership argues that transparency, investor protection, and compliance will be the defining edge for digital-asset platforms in the post-crisis landscape.

Hong Kong’s regulators have taken a cautious but supportive stance toward virtual assets, unveiling updated rules for custody, stablecoins, and tokenised securities. The framework is designed to attract global institutions seeking a predictable regulatory environment while distancing the territory from the speculative excesses that have marred other markets.

Market observers say the reported intention by HashKey to go public represents a potential vote of confidence in that approach. A successful IPO could reinforce Hong Kong’s position as a leading Asian gateway for institutional crypto participation and capital formation, according to industry analysts. It may also encourage similar firms, particularly in Singapore and South Korea, to explore listings under local oversight.

Still, the timeline remains uncertain. The company has yet to file a formal prospectus, and final approval will depend on market conditions and investor sentiment. The offering would come amid a fragile recovery in global digital-asset valuations and heightened scrutiny from regulators worldwide.

For Hong Kong, the listing could be more than a corporate milestone. It would serve as a public test of the city’s experiment to balance innovation with control — a signal that its crypto ambitions are evolving from aspiration to execution.

The outcome could also determine whether Hong Kong’s regulatory framework can attract sustained global capital rather than speculative inflows. Success would signal that digital assets are becoming part of the city’s mainstream financial structure — not a fringe experiment, but a regulated market ready for scale.

The commercial real estate industry is entering a pivotal era of technological transformation, and Hutfin is emerging as one of the most disruptive players leading the charge. With its next-generation proptech platform, Hutfin is redefining how properties are listed, financed, and transacted; bringing unprecedented transparency, speed, and accessibility to an industry long overdue for innovation.

The Rise of CRE Tech: Why Hutfin Stands Out in a Crowded Market

The commercial real estate (CRE) industry is in the midst of a transformation that is long overdue. For decades, the sector has relied on traditional networks, opaque negotiations, and time-consuming closings. But technology is now reshaping the way properties are listed, marketed, financed, and sold. At the forefront of this shift is Hutfin, a next-generation commercial proptech platform designed to bring greater transparency, speed, and accessibility to the marketplace.

A Market Ready for Change

The global CRE technology market, valued at more than $13 billion in 2023, is projected to grow rapidly over the next decade. Yet industry participants still face challenges that feel stuck in another era: fragmented data, rising transaction costs, and deals that drag on for months.

“The commercial real estate industry has operated in silos for too long,” says Arun Ghosh, founder and CEO of Hutfin. “Brokers, buyers, and investors often deal with inefficiencies that slow down deals and make transactions unnecessarily expensive.”

Ghosh, a certified commercial real estate expert with a background in investment analysis, cloud architecture, and finance, launched Hutfin to tackle these problems head-on.

Hutfin is more than just another listing platform. It is a commercial real estate marketplace built to make transactions between buyers, sellers, and brokers more efficient. The platform provides a live inventory of commercial properties for sale and lease, along with search and connection tools that help clients find the right real estate agents. Investors can take advantage of detailed insights that make it easier to evaluate listings quickly and accurately, while integrated workflows bring property discovery, deal structuring, and financing together in one place. Intelligent automation gives buyers and sellers the ability to make better decisions, helps brokerages put together stronger packages, and streamlines the due diligence process. By focusing on clarity and speed in an industry often known for complexity, Hutfin offers a true marketplace advantage and a better way to complete commercial real estate transactions.

Why Fractional Ownership Matters for New Investors

For decades, commercial real estate was dominated by institutional capital and ultra-wealthy investors. Hutfin is changing that. Through fractional ownership opportunities, everyday investors can participate in high-value CRE deals at a fraction of the traditional entry cost.

This democratized approach:

• Lowers the entry barrier for first-time investors.
• Allows diversification across multiple properties.
• Opens access to deals once out of reach for individuals.

By bringing new people into the industry, Hutfin is reshaping how investing in commercial real estate is perceived, making it more inclusive, transparent, and aligned with modern investor needs.

Leadership Driving Innovation

Arun Ghosh’s leadership has been pivotal to Hutfin’s trajectory. A former U.S. Army officer with certification in commercial real estate investment analysis, Ghosh combines operational discipline with entrepreneurial vision. His ability to merge traditional brokerage expertise with forward-thinking technology has attracted both seasoned brokers and new investors.

In 2024, Hutfin achieved a key milestone by onboarding a top brokerage and expanding its footprint across Southeast Asia and the Middle East. Its strategy of rewarding partnerships with finder’s fees and advisor shares has accelerated adoption among commercial real estate professionals.

Standing Apart in a Crowded Sector

While many proptech companies focus on niche solutions — whether construction tech (contech), smart building management, or digital leasing — Hutfin distinguishes itself with an integrated ecosystem. Users can find commercial property for sale, analyze financing, connect with agents, and close deals all on one platform.

The addition of fractional ownership further broadens Hutfin’s appeal, bridging the gap between institutional-grade opportunities and individual investors who have historically been excluded.

Arun’s Vision for the Next Decade

Looking forward, Ghosh envisions a paradigm shift in how CRE transactions are initiated and closed. Despite advances, many deals today still drag on with extended negotiations and drawn-out underwriting. In the next decade, he believes this will change dramatically, with transactions executed as seamlessly as a mobile payment.

In this future state:

• Mobile deal reservation: Investors could lock in a property for 30 days with a swipe on their smartphone — securing exclusive rights while they perform due diligence.
• Risk defined by EMD: Exposure would be limited to the earnest money deposit (EMD), giving investors confidence to proceed without fear of complex penalties.
• Packaged deal cards: Brokerages, working with financial institutions, would prepare standardized “deal cards” complete with financing structures, underwriting assumptions, and projected returns.
• Marketplace competition: Multiple brokerages could present competing packages on the same property, creating a dynamic CRE marketplace where the best offer wins.
• Instant exclusivity: Once swiped right, the EMD is automatically secured in escrow and competing offers on that property disappear in real time — similar to a live bid.

HNWI Spotlight: Why Speed and Simplicity Matter

For high-net-worth individuals (HNWIs), time is more valuable than money. Arun’s vision recognizes this reality:

• Speed is leverage: The faster you swipe right, the greater your chance of securing a property before another investor makes the same move.
• No wasted time: With pre-packaged offers, there’s no drawn-out negotiation cycle — investors can make informed decisions immediately.
• Walk-away flexibility: If a deal doesn’t align with their strategy, the only loss is the initial deposit, minimizing risk.

As Ghosh explains: “Commercial real estate is a decades-old industry, but it’s time to bring it to the forefront of technology. In the near future, acquisitions will close faster, brokerages will deliver more value through packaged offerings, and investors, especially high-net-worth individuals; will transact seamlessly from anywhere in the world.”

The Bigger Picture

Industry studies show that nearly 60% of CRE firms plan to expand their technology budgets in the next five years. Digital tools could reduce transaction costs by as much as 20% while accelerating closings. Platforms like Hutfin, with their emphasis on transparency, inclusion, and speed, are positioned to lead this transformation.

By combining fractional ownership for new investors with a bold vision for mobile-first dealmaking, Hutfin is bridging the past and the future of CRE.

Conclusion

The commercial real estate industry is undergoing a once-in-a-generation transformation. For investors, brokers, and institutions, platforms like Hutfin represent the future of the CRE marketplace; where listings, financing, and closing workflows converge in a single digital experience.

With its vision for fractional ownership and seamless mobile transactions, Hutfin isn’t just solving today’s inefficiencies. It is shaping how commercial real estate will be transacted in the next decade.

About Hutfin

Hutfin was designed with a clear mission: to create a streamlined, easy-to-use, and transparent platform for listing commercial real estate. At its core, Hutfin is more than just a listing platform — it’s a space that fosters connections, promotes transparency, and enables seamless transactions for property professionals and investors alike. Here’s what makes Hutfin the standout choice in the commercial real estate market. For more information, visit www.hutfin.com.

Media Contact

Ava Vonfyler
ava@hutfin.com

Businesses looking to improve well-being, home experience and lifestyle quality are turning to new-generation companies offering practical, human-centred solutions. StartupMafia has selected ten standout brands redefining how people live, travel and feel in 2025.

Blue Sky Scrubs

Blue Sky Scrubs designs medical apparel, including scrub caps, that merges comfort, performance, and modern aesthetics. The Austin-based company helps healthcare professionals look and feel their best through flattering fits, durable fabrics and thoughtful details such as custom monogramming.

It stands out by elevating everyday workwear into a form of professional self-expression — combining practicality and design in a field often dominated by function alone.

Bayside Builders Group

Bayside Builders Group is a trusted general contractor serving Alameda and the wider Bay Area, specialising in kitchen renovations and home remodelling. The company is known for transparent communication, precise craftsmanship and reliable project delivery.

Its distinguishing strength lies in end-to-end project handling — from design to completion — backed by a reputation for consistent quality and homeowner trust.

The Steam Team

The Steam Team is Austin’s locally owned cleaning and restoration company, operating 24/7 for water damage emergencies, structural drying, mould remediation and fire or smoke cleanup. It also provides carpet, rug, tile, grout, stone and air-duct cleaning.

What makes The Steam Team unique is its dual expertise: emergency restoration and routine maintenance, delivered with certified technicians and clear communication since 1983.

BumblebeeSmart

BumblebeeSmart creates Montessori-inspired sensory wall panels that encourage fine motor skills, sensory exploration and creativity among children. Made from safe, eco-friendly and durable materials, they are used at home, in schools, cafés, therapy centres and public spaces.

The company’s modular design and educational value make its panels a versatile choice for families and institutions seeking inclusive, engaging play environments.

OKDERMO

OKDERMO curates weight-management products often discussed alongside healthy eating and physical activity. Its catalogue includes GLP-1-based treatments, fat-blocking aids and appetite-control combinations, each backed by medical evidence and global availability.

What sets OKDERMO apart is its clear educational focus — helping consumers understand the realistic, evidence-based approach to weight management while navigating varied international regulations safely.

Mauka Hualalai Rentals

Mauka Hualalai Rentals is a family-run business on Hawai‘i’s Big Island offering luxury cars, convertibles, SUVs and vans for travellers. With five-star reviews and personal service, the company delivers vehicles directly to hotels, airports and resorts.

It distinguishes itself through local hospitality, premium fleets and competitive pricing — turning transportation into an essential part of a memorable island experience.

AirAdvisor

AirAdvisor is a global flight and baggage compensation platform helping passengers claim refunds efficiently. Trusted by more than 500,000 users across 150 countries, the service combines legal expertise with proprietary analytics for fast, fair outcomes.

Its reliability stems from a high success rate, patent-pending technology and strict data privacy standards — including cyber insurance and GDPR-trained teams, backed by an international network of lawyers.

Raw Arctic

Raw Arctic is a Greenlandic adventure company founded by young local entrepreneurs, offering experiences such as fly fishing, sailing among icebergs, whale watching and wilderness camping. Sustainability and community engagement sit at its core.

It stands out by merging environmental responsibility with authentic storytelling — showcasing the spirit of Greenland through small-group adventures that respect nature and local tradition.

BLS Rent Car

BLS Rent Car operates in Poland, offering a modern fleet and transparent pricing for both short- and long-term rentals. The company provides nationwide vehicle delivery and 24/7 professional support.

Its commitment to clarity — no hidden fees, high maintenance standards and flexible terms — makes it a reliable choice for business and leisure travellers seeking comfort and safety.

Live Clean Today

Live Clean Today delivers professional cleaning services using only all-natural, non-toxic products. Its teams remove dirt and allergens without the use of harsh chemicals, plastics or synthetic additives.

The brand stands apart for its “green clean” philosophy — offering a sustainable, health-focused alternative that protects both surfaces and the people living in them.

Together, these companies capture the business priorities of 2025: sustainability, personal well-being, trusted local expertise and seamless experiences. They represent how innovation and responsibility are reshaping the lifestyle and wellness industries for modern consumers.

About StartupMafia

StartupMafia is a European publisher spotlighting innovative companies across technology, sustainability, lifestyle and business. It provides research and editorial coverage for global readers seeking emerging trends and entrepreneurial insights. For more information, visit startupmafia.eu.

Media Contact

StartupMafia.eu Press Department
press@startupmafia.eu

For nearly two decades, Goldstone Financial Group has stood as a trusted partner to individuals navigating the complex world of retirement planning. Founded by Anthony Pellegrino, Goldstone has steadily expanded its reach, serving clients with a mission to help them retire with confidence. As it approaches its 20th anniversary, the company reflects on the evolution of retirement itself, particularly how responsibilities have shifted, risks have grown, and planning has become more essential than ever.

The firm’s mission has always gone beyond traditional wealth management. “We don’t create investment plans. We create financial plans,” Pellegrino explains. “Our work is to help you support yourself, your health, and your family’s future. That’s the measure of true financial planning.” At a time when people shoulder more responsibility for their retirement security, Goldstone has positioned itself as a guide, educator, and safeguard.

Goldstone is known for its proprietary Goldstone Retirement Roadmap™ — income planning, investment management, tax strategies, healthcare planning, and estate and legacy protection. This approach is all about helping clients not just to retire but to stay retired. The firm moves away from fragmented services and emphasizes integration, delivering coordinated strategies across disciplines to reduce risks, preserve wealth, and extend peace of mind.

What sets Goldstone apart is the team behind the plans. Pellegrino built a culture where excellence isn’t optional, bringing together fiduciary advisors, financial planners, financial analysts, public accountants, and agents under one roof. Each specialist focuses on a key area, but together, they provide oversight rarely available outside of elite family offices that typically require hundreds of millions in investable assets.

“One of our goals has always been to bring that family office level of service to clients with $1 million, $5 million, or $10 million in investable assets,” Pellegrino adds. “You shouldn’t need nine figures to experience the confidence of knowing every angle of your plan has been considered.”

To illustrate the difference, Pellegrino often compares working with a single advisor to visiting a general practitioner for a quick check-up. He continues, “Yes, a quick visit to your doctor might give you a clean bill of health. But at a leading hospital, an executive physical is a more in-depth experience that spans more than a day. You’ll meet with specialists like a cardiologist, oncologist, and nutritionist, experts who test and scan for things you may not even know to ask about. That’s the difference. At Goldstone, we examine all five aspects because hidden risks can derail a retirement just as undetected health issues can impact a life.”

That philosophy has attracted top-tier professionals who want to be part of something that makes a tangible impact. The firm has been certified as a Great Place To Work® and repeatedly recognized by Fortune. It’s also one of the fastest-growing companies in the country through multiple Inc. 5000 listings. This recognition is a reflection of the energy Goldstone fosters, a culture that draws talent eager to innovate, serve, and build lasting relationships with clients.

Pellegrino envisions the next chapter of Goldstone as one of continued expansion and innovation. With economic uncertainties and healthcare costs rising, the need for comprehensive, disciplined planning will only grow more urgent. “Retirement isn’t just a finish line anymore,” Pellegrino says. “It’s an evolving journey that requires ongoing guidance. We’ve been doing this for nearly 20 years, but in many ways, we’re just getting started.”

About Goldstone Financial Group

Goldstone Financial Group, founded by Anthony Pellegrino, is a fiduciary firm specializing in retirement planning, income strategies, and asset protection. It offers personalized guidance through its Goldstone Retirement Roadmap to help clients retire with confidence and integrity. To learn more, visit goldstonefinancialgroup.com.

Media Contact

Goldstone Financial Group Team
info@goldstonefinancialgroup.com

A newly released and peer-reviewed study co-authored by the Kava Coalition, College of Pharmacy, Department of Medicinal Chemistry, University of Florida, and others, was published in the Journal of Ethnopharmacology and found that 10.7% of U.S. adults reported using kava in the past year, offering the clearest picture to date of how Americans are integrating kava into their lives in various formats from traditionally prepared aqueous beverages to dietary supplements.

The nationally representative survey that sampled 2,000 respondents found that noble kava is most commonly consumed at home (59.4%) and in kava bars (33.7%). Traditional beverages, capsules, and teas are the most popular forms of kava identified in the study showing its use as a food and a dietary supplement. The most reported perceived effects were happy, relaxed, and friendly, with over 88% rating kava as effective for occasional stress relief and relaxation.

“This study establishes the first national baseline for noble kava use in the United States,” said Douglas La Rose, Executive Director of the Kava Coalition and co-author of the study. “The research will help kava bars and businesses understand their customers’ backgrounds, needs, and interests in consuming kava beverages and dietary supplements. For decades, Pacific Island communities have shared noble kava as part of their cultural heritage and as a natural means of fostering social connection. Similar social connections are rapidly developing across the U.S. among kava bars and consumers. Seeing these traditions translate and take root in the United States on such a wide scale is both historic and instructive. These findings give policymakers and the industry a foundation to build on - ensuring that as kava’s popularity grows, it does so in a way that protects consumers and promotes responsible regulation and market development.”

The research underscores the importance of advocacy and education as the U.S. kava sector expands. The Kava Coalition continues to work with regulators, scientists, vendors, consumers and Pacific Island stakeholders to promote responsible growth of the industry from agricultural production to product development, and greater understanding of noble kava’s role in the U.S. market. 

The Journal of Ethnopharmacology is the official journal of the International Society for Ethnopharmacology. The journal is dedicated to the exchange of information and understanding about people's use of plants, fungi, animals, microorganisms and minerals and their biological and pharmacological. The article, “Prevalence and use patterns of kava (Piper methysticum) in a U.S. nationally representative sample,” is available online.

About Kava Coalition

The Kava Coalition is an alliance of noble kava consumers, experts, and industry leaders committed to advancing kava education, advocacy, and choice. By promoting responsible consumption, market transparency, and cultural respect, the Coalition works to ensure that noble kava is widely recognized, accessible, and valued as a safe, pro-social beverage. For more information, visit www.kavacoalition.org.

Media Contact

Meagan Luevano
info@kavacoalition.org
+1 916-603-1839

The Sellenriek Family of Companies, a trusted leader in utility and infrastructure construction since 1979, is proud to unveil a major rebrand and the launch of four new websites, representing a unified vision, renewed identity, and strengthened commitment to serving broadband, energy, and utility markets across the United States.

A Legacy Built Since 1979

What began as a small utility contractor in 1979, has grown into a powerful collective of companies operating under one name, with one mission: to power the infrastructure that communities rely on most. Through recessions, market shifts, and technology leaps, the Sellenriek family never wavered in their commitment to do the job right.

The new branding and websites reflect this legacy of service and forward-thinking innovation, designed to better connect with clients, partners, and communities while positioning the company for its next era of growth.

See the updates here: https://youtu.be/iKmqoSeObf8

“As we look back on more than 25 years of growth, the Sellenriek Family of Companies has always stayed true to its foundation, hard work, integrity, and a belief in our people,” said Heath Sellenriek, President and COO of Sellenriek Family of Companies.

“Our success has come from investing in our team, expanding our capabilities, and continually raising the standard of underground construction. Just as we invest in our people and our operations, we’re also committed to reinvesting in our image and marketing. We want customers, partners, and communities to recognize the Sellenriek Family of Companies as the premier choice for underground and overhead construction in the United States, and to know they can count on us for exceptional service every time.”

From a Two-Person Team to an Industry Powerhouse

From the earliest fiber builds to today’s complex, multi-state broadband, energy, and utility projects, the Sellenriek Family of Companies has never lost sight of what matters most: safety, trust, and lasting partnerships. 

In the 1980s, Bob Sellenriek invested in his first mechanic to keep the growing fleet operational. By the 1990s, the company expanded to over 100 employees, offering broadband deployment at scale. The early 2000s brought vacuum excavation services, and by 2014, the company was leading utility locating and full design-build projects with advanced GIS and project dashboards.

Today, the family-led business includes: 

• Sellenriek Construction, the group’s original cornerstone and a national leader in broadband and underground utility construction
• Sellenriek Energy, specializing in electrical distribution, grid hardening, and storm restoration services
• Selcon, a scalable infrastructure partner serving broadband, oil & gas, and emerging energy sectors with turnkey solutions
• Anderson Underground, known for its rock-solid reliability and deep experience across Minnesota, the Dakotas, and the northern Midwest. 

Together, these companies operate as one group with many solutions under the Sellenriek Family of Companies banner, which has a dedicated website of its own. The binding throughline between all of the Sellenriek brands is shared leadership, unified standards, and a belief in building things that last. 

New Websites. New Look. Same Trusted Results.

As part of this rebrand, each company within the Sellenriek Family of Companies has launched a newly redesigned website and updated visual identity. These changes offer a more cohesive and modern representation of who they are, what they do, and where they’re headed. Visitors to the site will find a clean, mobile-friendly design, along with detailed service information spanning fiber, electrical, civil, and energy construction. 

While the new look reflects where the company is headed, it’s also a nod to the values that built it: transparent communication, high-touch client service, and accountability at every step of the project.

This refresh is more than just a visual update, it reflects a strategic investment in how the Sellenriek Family of Companies shows up to clients, communities, and partners. It reinforces their reputation as a forward-thinking, reliable infrastructure partner committed to excellence in both operations and communication.

Powered by People. Built for Generations.

Central to the Sellenriek story is a belief that people are the backbone of every project. Field-tested crews, dedicated safety professionals, skilled engineers, and strong leadership have all fueled the company’s rise, and will continue to shape its future.

From day one, the company has prioritized its team, offering extensive training, growth paths, and a workplace culture where many have stayed for decades. Today, several senior leaders began as field crew and worked their way up. 

Whether they’re deploying fiber in a rural community or restoring power after a major storm, the team brings unmatched experience, safety-first execution, and pride in a job done right.

Looking Ahead

With this rebrand and digital relaunch, the Sellenriek Family of Companies is doubling down on its commitment to excellence, growth, and long-term client partnerships. As demand for resilient infrastructure grows across rural broadband, municipal utilities, energy distribution, and large-scale civil projects, the Sellenriek team remains focused on what it does best — combining hard-earned experience with a future-ready mindset.

From the early days of hand-dug trenches to today’s high-tech deployments, one thing hasn’t changed, the people behind the work.

Whether building broadband for rural towns, restoring power after storms, or delivering major civil construction projects, the Sellenriek Family of Companies remains the name clients trust when it matters most.

About Sellenrieck Construction

Sellenriek Construction is an industry leader in underground and aerial fiber construction, delivering turnkey broadband and utility solutions for ISPs, regional utilities, and municipal networks. With a reputation built on expertise, safety, and integrity, Sellenriek Construction powers the future of fiber networks — installing thousands of miles of high-speed broadband and resilient utility infrastructure across the Midwest and beyond. For more information, visit sellenriekconstruction.us.

Media Contact

Joshua Estes
Founder and Partner, Estes Media
info@estesmedia.com

Inception Fertility™ (Inception), the largest provider of comprehensive fertility products and services in North America, announces today that 37 abstracts from its clinical network, The Prelude Network® (Prelude), have been accepted by the American Society for Reproductive Medicine (ASRM) to be presented at the 2025 ASRM Scientific Congress, taking place October 25-29, 2025 in San Antonio, Texas.

ASRM is a professional organization dedicated to advancing the science and practice of reproductive medicine. Its annual Scientific Congress is a gathering of multi-disciplinary professionals who share the latest scientific breakthroughs and discoveries in reproductive endocrinology and infertility.

“Reproductive medicine continues to evolve rapidly, driven by the passion and innovation of physicians dedicated to helping more patients build their families,” said TJ Farnsworth, founder and CEO of Inception Fertility, the parent company of Prelude. “We’re deeply grateful to our researchers and clinicians whose commitment continues to explore what’s possible in reproductive care.”

Physicians from across Prelude's global network, including NYU Langone Fertility Center, Reproductive Medicine Group, Indiana Reproductive Institute, Aspire Houston Fertility Institute, and Regional Fertility Program in Canada, will present abstracts on some of the most pressing topics in reproductive medicine, including mosaic embryos, genetics, LGBTQ+ family building, oncofertility, male factor infertility, among others.

“The ongoing evolution of reproductive medicine is driven by research that directly improves patient outcomes and quality of care for the millions impacted by infertility,” said Dr. Jamie Grifo, Program Director at NYU Langone Fertility Center and Chief Executive Physician at Inception Fertility. “Prelude’s strong presence at the 2025 ASRM Scientific Congress underscores our leadership in advancing the science of reproductive medicine, and I commend my colleagues for their meaningful contributions to this important work.”

For media attending the 2025 ASRM Scientific Congress who would like to connect on-site with Prelude physicians to further discuss their abstracts, or for media interested in reporting in any one of these studies, please contact Mia Humphreys at mhumphreys@kruppagency.com.

About Inception Fertility

Inception Fertility™ (Inception) is a family of fertility brands committed to helping patients build their own families. Built by patients for patients, Inception's purpose is to achieve the highest bar in experience, science and medicine in an effort to enhance each patient's experience and achieve better outcomes. 

Inception's medical experts are leading pioneers in fertility care. Our doctors are some of the first to use breakthrough assisted reproductive technologies (ART) – including in vitro fertilization (IVF), preimplantation genetic testing (PGT) and fertility preservation services – and they continue to lead the industry by building on these technologies by through development, research and thought leadership. 

Through its growing family of national organizations — which includes The Prelude Network®, the fastest-growing network of fertility clinics and largest provider of comprehensive fertility services in North America; MyEggBank®, one of the largest frozen donor egg banks in North America; BUNDL Fertility™, a multi-cycle fertility service bundling program; HavenCryo™, a long-term reproductive preservation and storage solution provider and NutraBloom®, a premium lifestyle brand with expertly formulated supplements to support individuals' health and wellness goals for preconception — Inception is working to deliver on its promise to push the envelope of what is possible for exceeding patient expectations.

To learn more about the Inception Research Institute, please visit inceptionfertility.com/inception-research-institute/. You can see a full of active research studies by visiting fertilitystudies.com.

About The Prelude Network

The Prelude Network® (Prelude), the fastest-growing network of fertility clinics and largest provider of comprehensive fertility services in North America, is the clinic network of Inception Fertility™ — a family of fertility brands that touches every part of the fertility journey, including diagnostics and treatment to financial accessibility.

Each clinic, as part of Prelude, is committed to delivering the highest level of personalized fertility care by the nation's leading reproductive endocrinologists, embryologists and practitioners by focusing on an excellence in science, medicine and the patient experience. The growing Prelude Network has more than 90 total locations nationwide, offering a wide range of fertility services including egg freezing, IVF, genetic testing, LGBTQ+ fertility options, and egg/embryo storage, among others.

Those clinics within Prelude include Aspire Fertility Austin (Texas); Aspire Fertility Dallas (Texas); Aspire Fertility McAllen (Texas); Aspire Fertility San Antonio (Texas); Aspire Houston Fertility Institute (Texas); Advanced Fertility Center of Chicago (Illinois); Center for Reproductive Medicine (Florida); Indiana Fertility Institute (Indiana); IVFMD (Florida); Main Line Fertility (Pennsylvania); NYU Langone Fertility Center (New York); NYU Langone RSNY (New York); Pacific Centre for Reproductive Medicine (Canada); Pacific Fertility Center (California); Regional Fertility Program (Canada); Reproductive Biology Associates (Georgia); Reproductive Science Center of New Jersey (New Jersey); Tennessee Fertility Institute (Tennessee), and The Reproductive Medicine Group (Florida).

Media Contact

Mia Humphreys
mhumphreys@kruppagency.com
+1 239-297-6592

Unlisted, a pioneering digital real estate community focused on the 98% of homes that aren’t for sale—yet, today announced that Arthur Goodrich, founder of The Goodrich Group at Sotheby’s International Realty, has joined as the exclusive Local Expert for buyers and  homeowners across Napa and Sonoma Valley, serving the ZIP codes 94515, 94574, 94599, and 95448. Known for his strategic mindset, market insight, and relationship-driven approach, and recognized as one of the Best Real Estate Agents in the United States by Realtrends.com for three years running, Goodrich brings a unique blend of corporate leadership experience and real estate success to Unlisted’s expanding nationwide network.

Unlisted’s platform is designed to create transparency and opportunity across every side of the real estate experience. Buyers can explore homes that capture their interest beyond what’s  currently listed, homeowners can control their home’s online image and gauge market demand, and agents gain a new way to connect with clients and showcase their expertise.

Using publicly available data, Unlisted builds a digital property profile for every home in the  country. These profiles allow buyers and agents to create tailored lists of homes that fit their  criteria—even if those homes aren’t for sale. Buyers can then join the Waitlist for properties they love, signaling real-time interest and creating meaningful connections between homeowners, agents, and potential buyers.

Each Local Expert on Unlisted receives an agent profile connected to every home in their ZIP code. Only one agent per ZIP is chosen, reflecting their proven market knowledge, reputation, and client trust. As Unlisted continues to grow nationwide, its mission remains the same: to empower buyers, homeowners, and agents through connection, transparency, and possibility.

With over $150 million in career sales, Arthur Goodrich has become one of Napa Valley’s most trusted luxury real estate advisors. After more than 30 years in corporate leadership—where he led national sales teams and major growth initiatives—Goodrich transitioned into real estate, quickly earning a reputation for his precision, discretion, and business acumen. Prior to entering real estate sales, he founded Mayastoga Property Group, a luxury vacation rental and concierge service representing more than 25 homes across the region. Arthur’s deep local ties and firsthand knowledge of Wine Country living uniquely position him to guide clients through high-value, complex transactions.

“Unlisted provides an entirely new avenue for connection and discovery,” said Goodrich.

“Arthur represents the forward-thinking, client-first mindset that defines Unlisted’s network,” said Katie Hill, founder and CEO of Unlisted. “His combination of strategic insight, professionalism, and genuine care for his clients makes him an invaluable resource for homeowners and buyers across Napa and Sonoma Valley.”

To learn more about Unlisted, visit UnlistedHomes.com or UnlistedHomes.com/Agents.

To learn more about Arthur Goodrich, visit his Unlisted profile or The Goodrich Group website. 

About Unlisted

Unlisted focuses on the 98% of homes that aren’t for sale—yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale—in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. For more information, visit UnlistedHomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

Visionary brand leader Hallie Harris today announced the launch of HLoveCo, a new agency network at the intersection of people, purpose, and personal brand power. HLoveCo helps creators, celebrities, and C-suite leaders grow into empire-level brands through heart-led storytelling and business-first strategy.

Its founding client roster includes Rhone co-founders Nate and Ben Checketts, and wellness creator Helen Leland, and others, each reflecting the network’s mission to nurture personal brands into lasting legacies.

“I am here to change the way the world sees personal influence. HLoveCo is rooted in a simple but radical idea: the most powerful brands aren’t built by companies, they’re built by people. Visionary people. Brave people. The kind who move culture forward by showing up fully as themselves,” said Harris. “That’s who we’re here to serve with structure, strategy, and soul.”

With over 20 years of experience scaling creator-first marketing models, Harris previously served as CEO of Village Marketing, where she grew the business to over 9 figures in annual revenue. She led campaigns for brands like Nike, Venmo, Walmart, and The Honest Company, and oversaw Village’s 2022 acquisition by WPP, cementing influencer marketing as a core pillar of global brand strategy.

“We bring together specialized teams, talent, and technology under one collaborative ecosystem,” said Harris. “Our modular model allows us to build tailored teams that scale personal brands into empires, brands that are resilient, relevant, and built to last.”

As the first of its kind, HLoveCo pioneers a new category at the intersection of executive branding, the creator economy and creative storytelling. Beyond client services, HLoveCo is developing a broader platform to support visionaries through venture incubation, IP co-creation, and innovative publishing models that empower individuals to own and expand their influence.

At the center of the company’s approach is its Head + Heart Framework, a methodology that blends qualitative storytelling with AI-powered audience insights, trend mapping, and predictive creative testing. This framework ensures clients show up both authentically and strategically across the right channels at the right time.

The agency network focuses on three core client segments:

• Creator: Building next-gen brands with innovative creators
• Celebrity: Partnering with cultural catalysts to launch high-impact ventures
• C-Suite: Empowering executives and founders, to unlock their influence as strategic brand assets

“Personal brand isn’t just another tactic or channel, it is the brand,” added Harris. “People deserve the same strategic rigor and creative firepower as any legacy brand.”

Harris is joined by senior talent who have worked with agencies like Mekanism, Droga5, EP+Co, Saatchi & Saatchi, VCCP, Goodby Silverstein & Partners, 72andSunny across brands like American Express, ESPN, Google, Linkedin, Michelin, Ray-Ban, Rolex, and more.

The name HLoveCo is a tribute to human connection, heart-led leadership, and the belief that real growth happens when you love what, and who, you build with.

About HLoveCo

HLoveCo is a people-first agency network redefining brand through the power of personal influence. Founded by Hallie Harris, HLoveCo partners with creators, celebrities, and executives to co-build enduring personal brands rooted in purpose, strategy, and storytelling. With proprietary tools, long-term growth models, and a scalable talent network, HLoveCo delivers future-facing brand transformation at the speed of culture. Learn more at www.hloveco.com.

About Hallie Harris

Hallie Harris is a marketing visionary, operator, and cultural strategist who has advised, scaled, and invested in over 40 companies across media, tech, and the creator economy. She previously held leadership roles at Village Marketing, Mekanism, and Iconic Entertainment, working with talent and brands including Jay-Z, Jessie James Decker, Diplo, Amazon, and the Biden for President campaign. Harris also lectures at UNC-Chapel Hill and NYU’s Stern School of Business. Today, she is founder and CEO of HLoveCo.

Media Contact

HLoveCo Media Relations
press@hloveco.com

Heatseeker, the behavioral data platform redefining how companies understand audiences, today announced a strategic investment from HearstLab, Hearst’s mission-focused strategic corporate venture fund.

The investment marks the first close of Heatseeker’s $5 million seed round, following a $2.5 million pre-seed led by Capital F and including investment from Eastend Capital, and Euphemia.

Heatseeker helps marketers close advertising’s “say–do gap” by turning verified behavioral data into predictive insights. Its Market Experiments Engine lets brands see how audiences actually behave on social platforms before they launch.

“We're thrilled to invest in Heatseeker AI and their world-class team,” said Eastin Rossell, venture director at HearstLab. “We see tremendous opportunities to partner with Heatseeker across Hearst's global ecosystem of brands and portfolio companies. We're excited to support Kate, Fiona and Rutger as they continue their impressive growth and evolution.”

“With HearstLab’s investment, we’re expanding access to real behavioral data for brands that want to make smarter, faster creative decisions,” said Kate O’Keeffe, co-founder and CEO of Heatseeker. “Hearst has long been synonymous with trusted storytelling. Together, we’re bringing a new layer of evidence to the art and science of what connects with audiences.”

“From the very beginning, Heatseeker has stood out for its ability to turn complex human behavior into simple, actionable insight,” said Margaret Coblentz, general partner at Capital F, pre-seed lead investor and advisor to Heatseeker. “Kate, Fiona, and the team are building a platform that gives go-to-market teams the confidence to make critical decisions in days, not months, and seamlessly brings customer insights into every step of the business process. This new investment from HearstLab is powerful validation of both their vision and execution.”

From Guesswork to Proof

Heatseeker uses live behavioral data, such as clicks, sign-ups, and engagements, not surveys or intent signals, to simulate real audiences and predict which creative, message, or product will win with up to 90% accuracy. 

To make these simulations more tangible, Heatseeker also visualizes audience behavior through lifelike, behaviorally trained AI avatars—digital representations of real audience segments that move, react, and respond like actual customers. This “customer in the room” experience gives marketers and creative teams a fast, intuitive way to see how campaigns will perform and why certain messages resonate.

Teams can run rapid “what-if” experiments across audiences and regions testing copy, pricing, or positioning and instantly see what drives attention, recall, and conversion. Instead of waiting weeks for research or campaign data, CMOs can get evidence-based answers in minutes.

At SXSW Sydney 2025, Heatseeker and KPMG showcased this capability through four data-trained customer avatars that let executives test ideas in real time, illustrating how AI and behavioral science are transforming decision-making across industries.

About Heatseeker

Heatseeker helps companies see what customers do, not what they say. Its Market Experiments Engine combines live testing with real buyers on social channels and always-on, AI-powered digital audiences trained on verified behavioral data. This approach lets brands simulate customer reactions, run predictive experiments, and surface answers grounded in real behavior, not opinion. Every result is backed by statistical confidence and transparent data provenance, closing the "say–do" gap that wastes time and budget.

Founded in Australia by Kate O’Keeffe, Fiona Triaca, and Rutger Coolen, Heatseeker is a global company with headquarters in Australia and the US, trusted by top Fortune 500 brands to move from research delays to real-time, evidence-based decisions.

Learn more at www.heatseeker.ai.

About HearstLab

HearstLab is a mission-focused strategic corporate venture fund providing cash investments and strategic support to women-led startups. Founded in 2016, HearstLab has invested globally in more than 80 companies with a combined valuation exceeding $2 billion. Portfolio companies benefit from access to resources across Hearst's 360+ businesses and a Scout network of 220+ women leaders who provide expertise and strategic guidance. HearstLab invests from the pre-seed to Series A stages with a mission to close the gender gap in venture capital.

Learn more at www.hearstlab.com.

Media Contact

Lindsey Plocek
Head of Product Marketing, Heatseeker
lindsey@heatseeker.ai

Plushie Dreadfuls, known for its “peculiarly patched friends,” is expanding its collection with a new series of plushies inspired by "The Wizard of Oz" and "The Pied Piper," while also celebrating the recent launch of its Red Riding Hood plushie. The move reflects the brand’s ongoing effort to reinterpret classic tales through its dark-whimsy aesthetic.

The Red Riding Hood model is available now through the Plushie Dreadfuls website: Victorian McGee’s Little Red Riding Hood Rabbit, a 28-centimeter plush figure with design that reimagines the familiar fairy tale in the brand’s signature style, combining softness with unsettling detail.

American McGee, founder of Plushie Dreadfuls, commented on the expansion: “These iconic stories carry shadows as well as hopes. My goal is to let fans hold a fragment of that tension to invite them into a plush form of wonder and unease.”

The upcoming Wizard of Oz line will feature reinterpretations of major characters from L. Frank Baum’s classic, envisioned through the brand’s stitched, slightly haunted lens. The plans include Dorothy, Scarecrow, Tin Man, Cowardly Lion, Wicked Witch, and Flying Monkey, each rendered in the same handcrafted, small-batch manner characteristic of Plushie Dreadfuls.

On the Pied Piper side, the new series promises a darker retelling of the familiar tale. The set includes a Large Rat plushie paired with a Mini Keychain plushie of the Piper, by means of cloth and stitching that imply both music and mischief, in keeping with the brand’s gothic sensibility.

McGee offered a glimpse into the process: “Working with these myths means learning what terrifies and comforts. The challenge is to carry the weight of legend into every seam and expression.”

Since its founding, Plushie Dreadfuls has specialized in small batches of emotionally expressive plush figures, sometimes with mental-health themes. The brand regularly employs crowd design and community feedback for its mental-health lines; designs are created only when team members possess direct experience or when community members with direct experience contribute feedback through the crowd design process.

The launch marks a new chapter for Plushie Dreadfuls, adding narrative depth and lore to its existing catalog of “peculiarly patched friends.” The dual storyline offering: pulling from both Oz mythology and the Pied Piper legend, aims to broaden the brand’s appeal to collectors, fans of dark fantasy, and those drawn to reimagined fairy tales.

Availability and pricing for the Wizard of Oz and Pied Piper series will be announced on Plushie Dreadfuls’ official website. The Red Riding Hood Rabbit is currently in stock.

For more information, visit plushiedreadfuls.com.

Yield.xyz, the leading unified yield API for digital asset platforms, today announced the integration of Maple Finance, expanding access to institutional-grade yields through Zerion, one of the industry’s most popular wallet applications.

This integration allows wallets, fintech apps, and neobanks to seamlessly access Maple Finance’s onchain asset management infrastructure via the Yield.xyz API, gaining exposure to yield opportunities on Circle USD (USDC) and Tether (USDT).

 "Yield.xyz abstracts away all the complexity of yield infrastructure — providing a one-stop solution for Zerion to offer seamless staking and yield opportunities across multiple networks, without managing hundreds of integrations. It’s a powerful layer that just works," said Yassine Abdallaoui, senior product manager at Zerion.

Bringing Institutional Yield to the Retail Experience

Maple Finance is the largest onchain asset manager that generates institutional-grade yields through overcollateralized lending. By integrating Maple Finance via Yield.xyz, Zerion users can now discover, enter, and manage Maple yields directly from the Zerion interface — without navigating complex protocol interactions or custody flows.

“Our goal at Yield.xyz is to make high-quality yield access as simple as possible for wallets, fintechs, and neobanks,” said Serafin Engel, founder of Yield.xyz. “Integrating Maple brings a new class of institutional yield to our API and opens up a powerful opportunity for end users within apps like Zerion.”

A New Standard for Onchain Asset Management

Maple’s integration into the Yield API marks an important step in bridging the gap between institutional and retail onchain credit markets. Through Yield.xyz’s standardized infrastructure, partners can now integrate Maple’s syrupUSDC and syrupUSDT dollar yield assets with minimal engineering overhead while preserving user control and transparency.

"This integration further expands the availability of curated institutional-quality yield,” added Sid Powell, CEO of Maple. “We’re excited to partner with leading apps like Zerion to bring sustainable high yield opportunities to more users across DeFi through Yield.xyz."

About Yield.xyz

Yield.xyz is the leading unified yield infrastructure powering the next generation of fintech and Web3 finance. Through a single API, it enables wallets, neobanks, and fintech platforms to integrate onchain yield from staking, lending, and restaking protocols across more than 75 networks. Trusted by leaders including Ledger, Tangem, Zerion, Utila, and Deblock, Yield.xyz abstracts away blockchain complexity — delivering seamless, compliant, and revenue-driving yield experiences to millions of users worldwide. To learn more, visit yield.xyz.

About Maple Finance

Launched in 2021, Maple is the leading onchain asset manager combining capital markets expertise with DeFi innovation. Maple powers a suite of offerings including secured lending, bitcoin yield, and structured products. As a leader in decentralized finance and institutional crypto markets, Maple has built a global asset management ecosystem focused on innovation, transparency, and accessibility. Learn more at maple.finance.

Media Contact

Apurv Mishra
apurv@yield.xyz

Xmind, a mind mapping software company that has served millions of users for two decades, said on Tuesday it was expanding beyond its mind mapping tool into AI-powered project management, marking the next step in making project planning visual, intelligent, and effortless.

Xmind, a mind mapping software company that has served millions of users for two decades, said on Tuesday it is expanding beyond its core mind mapping tool into AI-powered project management, marking the next step in making project planning visual, intelligent, and effortless.

The company announced a platform redesign featuring what it calls "AI Work Breakdown" technology that automatically converts complex projects into structured tasks, marking a significant shift from its traditional mind mapping focus.

The new features include seamless switching between mind map and Gantt chart views, smart task dependencies, and a streamlined interface designed to reduce complexity typically associated with project management software, the company said.

"We're not just adding features; we're rethinking how people approach projects from conception to completion," chief operating office and co-founder Mango Du said in a statement.

The move positions Xmind to compete in the project management software market, which research firms project will reach $9.81 billion by 2026. Unlike traditional project management tools, Xmind's approach emphasizes simplicity and creative workflow integration.

The platform uses artificial intelligence to automatically break down projects into manageable components, reducing manual planning work while maintaining real-time synchronization across different view formats.

Xmind's transformation comes as software companies increasingly integrate AI capabilities to differentiate their products in competitive markets.

About Xmind

Xmind is a provider of visual thinking and project management software, serving millions of users worldwide. Founded with the mission to make complex thinking accessible and practical, Xmind continues to develop solutions at the intersection of creativity and productivity. For more information, visit xmind.com.

Media Contact

Chang Chen
c@hockeystick.io

Gone are the days when a 9-to-5 job in an office was the pinnacle of aspiration. More and more employees are realizing the detrimental effects of a sedentary lifestyle and constant corporate stress on their energy levels. And the results haven't been long in coming. More and more Brits are making a career shift, opting for a new profession over a promotion. Moreover, active pursuits that keep them from settling down are a priority. In this article, we will examine this trend in detail.

Why Brits Are Leaving Their Offices

There's no definitive answer to this question. Several factors are behind this trend, which, taken together, have led to this result:

• Health care. This includes both physical and mental health. Sitting for long hours at a computer often causes back problems; computers can damage eyesight; and irregular meals can lead to stomach problems. Furthermore, the constant stress of running can be exhausting and lead to burnout.
• Accessibility of retraining. While people previously had no idea how to get started in the fitness industry, personal training courses are now readily available, allowing you to find work almost immediately.
• Visible results of work. While in an office, the role of many employees goes completely unnoticed; in a fitness studio, it's immediately apparent. Seeing clients' happy faces gives a trainer a sense of satisfaction.
• Increased demand for professionals. The pandemic has exposed the consequences of a sedentary lifestyle. Furthermore, modern people understand the importance of maintaining health. Therefore, the demand for good trainers has increased.
• Flexibility and independence. Being a coach allows you to create your own schedule, combine in-person and online sessions, and work in different locations.

All these factors add up to one big picture: fitness is no longer just a hobby but a full-fledged professional field, attractive to people of all ages and professions.

How the Training Works and What to Expect

The professional retraining system is logical and straightforward. Even someone with no fitness experience will find it easy to choose a program. Depending on their starting level, a suitable program can be selected. Together, these steps form a coherent system that provides a clear, logical path from amateur to professional.

Those seeking retraining are most often offered a choice of three programs:

1. A basic qualification, which qualifies them to work in fitness clubs and assist clients in the gym. Students often don't stop there and continue to improve.
2. The next step opens the door to independent work and building their own client base. Graduates of this level can work as full-fledged specialists.
3. An advanced level allows for development in specialized areas, such as rehabilitation, functional training, or working with the elderly.

Most schools offer hybrid training: online theory and in-person practice at their gyms. This is convenient for those who are still working and can't afford full-time employment. The program includes modules on anatomy, exercise technique, customer service, and business skills—after all, trainers today are often both marketers and entrepreneurs.

Figures That Confirm the Trend

The statistics speak for themselves. According to UK Active, there are over 57,000 fitness instructors and trainers working in the country, and this number is growing every year. The personal training market is valued at approximately £630 million, and the number of women training to become trainers has increased by a quarter since 2016. 

At the same time, interest in private studios and mobile trainers is growing, especially among Generations Y and Z, who value a personalized approach and digital solutions. Overall, the figures confirm the obvious: the UK fitness industry is becoming one of the most dynamic areas for retraining and self-employment.

Not Just Pros: What Difficulties Do Beginners Face?

Of course, the path to a new profession isn't without challenges. And if you're viewing the fitness trainer profession through rose-colored glasses, it's time to take them off. The following requirements await you on the path to your desired goal:

• Financial start-up. Courses, insurance, and sports equipment all require investment.
• Competition. In large cities, the market is already saturated, and you can only stand out through the quality of your services and a unique presentation.
• Income instability. At the beginning, the number of clients can fluctuate from month to month.
• Physical activity. The profession requires endurance and constant care for your body.
• Continuous development. New trends, techniques, and safety standards emerge annually, and it's impossible to stay current without training.

Taken together, these factors create a certain barrier to entry, but it is precisely this barrier that weeds out casual applicants and fosters a professional community where knowledge, energy, and responsibility are valued.

Conclusion

The transition from an office desk to a barbell isn't just a metaphor, but a true story told by thousands of people across the UK. They're tired of routine work, endless video calls, and KPIs, and are choosing a profession where they can see results, inspire others, and live a more active life.

Yes, the path isn't always easy. But those who've made it share one thing: physically working with people gives a sense of satisfaction that's hard to find behind an office monitor. And perhaps that's why more and more Brits are changing not just their careers, but their very approach to life.

Media Contact

Steven Dick
steven.dick@thefitnessgrp.co.uk

In partnership with USC Brain Health and the Medical University of South Carolina–Orangeburg, "My Mama Joe, Hope & Help" will be shown in South Carolina as part of an educational outreach event called a Community Engagement Forum. The one-hour documentary film, which streams and broadcasts on the PBS platform, follows the journey of a family caring for their matriarch living with dementia. The film is part of The Mama Joe Project, an initiative focused on supporting caregivers, promoting healthy aging, and improving outcomes for elders living with dementia and their families.

Produced by educator and creative Herb Caldwell, the film raises awareness of the growing issue of family caregiving and dementia by combining personal storytelling with best-practice guidance from experts in the field representing Harvard University, the CDC, the Rosalynn Carter Institute for Caregivers, AARP, Washington University in St. Louis, the Alzheimer’s Association, and more.

The Community Engagement Forum will take place Thursday, Nov. 6, from 6 to 8 p.m. at the Nissan of Orangeburg Movie Theater at Claflin University, and Friday, Nov. 7, from noon to 2 p.m. at the Nickelodeon Theater in Columbia. The event features a post-film discussion with local experts including author and gerontologist Dr. Macie P. Smith and Dr. Julius Fridriksson, vice president for research at USC. It will be hosted by WIS-TV’s Emmy Award–winning journalist Judi Gatson.

“The film screening, along with the mini-fair and expert panel, provides a unique opportunity for the community to engage directly with a concentrated force of information and resources to support their journey,” said Herb Caldwell, producer of "My Mama Joe, Hope & Help."

The Mama Joe Project comes to South Carolina in November, which is recognized as both Alzheimer’s Awareness Month and National Family Caregivers Month. This is a free event appropriate for all ages and audiences, with each attendee receiving a resource guide and a complimentary popcorn-and-soft-drink combo. Registration is open now at www.mamajoeproject.com/southcarolina.

Media coverage and attendance are welcome. The following participants are available for interview:

• Judi Gatson: Event host, journalist, and caregiver
• Dr. Macie P. Smith: Author, gerontologist, and social worker
• Dr. Herb Caldwell: Film’s producer and coordinator of outreach

For information, contact Kristi Walls at info@mamajoeproject.com or (618) 615-7549.

About The Mama Joe Project

The Mama Joe Project is an educational outreach initiative that integrates storytelling via film with evidence-based guidance to support caregivers, promote healthy aging, and support for elders living with dementia and their family. Core to the efforts are Community Engagement Forums, a free outreach event that includes screening the documentary film "My Mama Joe, Hope & Help," coupled with discussion and participation with local experts and organizations. The goal is to better connect individuals and families to information and resources for their health and care journey. To learn more, visit www.mamajoeproject.com.

Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that aren’t for sale—yet, today announced that Betsy Daniel of Briggs Freeman Sotheby’s International Realty has joined as the exclusive Local Expert for buyers and homeowners in ZIP code 75028. Known for her refined blend of strategy, integrity, and personalized service, Daniel brings more than 15 years of high-end sales and executive leadership experience to Unlisted’s expanding nationwide network.

Unlisted’s platform is designed to bring transparency and opportunity to every side of the real estate experience. Buyers can explore homes that capture their interest beyond what’s listed on the market, homeowners can control their home’s online image and gauge buyer demand, and agents gain a new way to connect with clients and showcase their expertise.

Using publicly available data, Unlisted builds a digital property profile for every home in the country. These profiles allow buyers and agents to create tailored lists of homes that fit their needs—even if those homes aren’t currently for sale. Buyers can then join the Waitlist for the properties they love, signaling real-time interest and fostering meaningful connections between homeowners, buyers, and agents.

Each Local Expert chosen by Unlisted receives an agent profile connected to every home in their ZIP code. Only one agent per ZIP is selected, reflecting their proven market knowledge, professionalism, and trusted reputation. As Unlisted continues to grow across the U.S., its mission remains the same: to empower buyers, homeowners, and agents through connection, transparency, and possibility.

Betsy Daniel brings a refined approach to Dallas–Fort Worth real estate, combining her executive background and sharp eye for presentation with a deep understanding of local market dynamics. A Purdue University graduate with over three decades of experience living in the area, Betsy’s career began at Neiman Marcus, where she cultivated her signature focus on quality, service, and design. Her subsequent leadership roles with international jewelry brands further honed her ability to recognize value and deliver exceptional client experiences—skills she now applies to every home she represents.

“I’m excited to be part of a new, growing community of real estate professionals and to serve homeowners and buyers in my ZIP,” said Daniel.

“Betsy’s professionalism, taste, and client-first mindset make her an extraordinary addition to our network,” said Katie Hill, founder and CEO of Unlisted. “Her leadership experience and long-standing connection to the Dallas–Fort Worth community align perfectly with Unlisted’s mission to make real estate more transparent and human.”

To learn more about Unlisted, visit UnlistedHomes.com or UnlistedHomes.com/Agents.

To learn more about Betsy Daniel, visit her Unlisted Profile or Briggs Freeman Sotheby’s International Realty.

About Unlisted

Unlisted focuses on the 98% of homes that aren’t for sale—yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale—in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. For more information, visit UnlistedHomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

Cata-Kor, a U.S.-based supplement company focused on next-generation nutraceutical innovation, has earned the Alkemist Assured™ designation for its NAD+ Advanced product. This designation underscores the brand's ongoing commitment to product quality and transparency in labeling.

The Alkemist Assured program is run by Alkemist Labs, a leading independent testing laboratory in the supplement industry. As an independent third-party verifier, Alkemist is ISO 17025 accredited and specializes in identity, potency, and purity testing of botanical and dietary supplement ingredients. Alkemist Assured designation confirms that NAD+ Advanced meets strict standards for product quality and integrity. It gives consumers, retailers, and partners added confidence that Cata-Kor products, tested under the rigorous standards of Alkemist Labs, are transparent, trustworthy, and free from contaminants.

This latest designation follows the earlier approval of Cata-Kor's NAD+ Core, which contains 250 mg of liposomal NAD+ per serving. In contrast, the NAD+ Advanced formula doubles the dose to 500 mg and includes resveratrol, a well-researched antioxidant often associated with cellular energy support and healthy aging.

"We're proud to continue building trust in the supplement industry by meeting high standards for transparency and testing," said Alex Rahacheuski, quality control specialist at Cata-Kor. "Alkemist's independent verification is widely regarded as a gold standard in supplement quality assurance, and we're honored to meet those requirements. Our customers deserve confidence in what they're taking."

Cata-Kor retains full certificates of analysis (COAs) from Alkemist Labs and provides simplified lab summaries as part of its commitment to transparent communication. Both NAD+ Core and Advanced feature the company's proprietary LipoNAD+ delivery system, which was developed to enhance ingredient stability and absorption.

The Alkemist Assured verification represents another step in Cata-Kor's effort to lead with transparency and validated quality as it grows its portfolio in the NAD+ space.

About Cata-Kor

Cata-Kor is a U.S.-based supplement company developing advanced nutraceutical technologies that target cellular health, healthy aging, and performance optimization. The company’s production and testing are fully located in the United States. Learn more at catakor.com.

About Alkemist Labs

Alkemist Labs is an ISO 17025-accredited contract testing laboratory specializing in plant authentication, botanical ingredient identification, quantitative analytical services, and contaminant screening for the food and beverage, nutraceutical, and cosmeceutical industries. Located in a state-of-the-art facility in Garden Grove, California, Alkemist Labs offers clients a wide range of specialty research services to evaluate the identity, purity, and quality of botanical raw materials, dietary ingredients, and finished products. Alkemist Labs also produces a complete line of Composite Reference Botanicals (CRBs), critical tools for botanical identity verification. Since it was founded in 1997, Alkemist Labs has become the ideal “partner for quality” to companies interested in producing high-quality natural products requiring independent third-party analysis, stability and shelf-life studies, certificates of analysis, and cGMP compliance. To learn more, visit www.alkemist.com.

Media Contact

Alex Rahacheuski
press@catakor.com

Major League Hacking (MLH), the world's largest network of next-gen developers, today announced a three-year, multimillion dollar partnership with Google Cloud’s Gemini to integrate Google’s Gemini models across MLH's network of 4,000+ community chapters, reaching over 1 million developers globally.

The collaboration between MLH and Google Cloud represents a strategic shift in how AI companies approach developer education, targeting tomorrow's software engineers during their formative years. With one in three Computer Science graduates in the U.S. already part of the MLH community, early developer engagement proves crucial for long-term platform adoption.

"This partnership with MLH allows us to reach the next generation of developers when they're forming their foundational skills," said Paige Bailey, director of product management at Google DeepMind. "By integrating Google’s Gemini models into the hands-on learning experiences that MLH provides, we're helping to ensure that tomorrow's software engineers have direct experience with our AI platform."

The collaboration will unfold across three phases over the next three years. Starting immediately in the first phase, Google’s Gemini models will be featured at more than 250 MLH hackathons through dedicated prizes, workshops, and developer resources. Phase two will involve the creation of specialized platforms for amplifying integration of Google’s Gemini models through conferences and custom coding challenges. In the final phase Google’s Gemini models will be embedded into daily programming activities through local chapter meetups and hack nights.

Programming highlights include hands-on workshops, quarterly coding challenges featuring Google’s Gemini models, and a content engine producing educational materials for the broader developer community. MLH is also hosting specialized hands-on training events called the AI roadshow where participants learn practical AI skills and use Google Gemini models. 

Early results demonstrate the strategy's effectiveness. Since launching the "Best Use of Gemini" category at hackathons in March 2025, the use of Google’s Gemini models among student developers has surged. Students have logged over 24,000 impact hours, which are a direct measure of time developers spend building with Google’s Gemini models.

"You can't learn the skills to become a software engineer in a classroom," said Mike Swift, CEO and co-founder of MLH. "Our partnership with Google Cloud recognizes that developers form lasting technology preferences through hands-on experience. Through this collaboration, the largest pipeline of emerging talent in software development can directly access Google’s Gemini models."

As artificial intelligence transforms software development, early exposure to AI platforms during university years increasingly determines which tools developers adopt throughout their careers. MLH's community represents unprecedented diversity in tech education, with nearly 50% identifying as non-male and two-thirds as people of color — significantly more diverse than traditional computer science programs. Members span 93 countries, giving Google’s Gemini models global reach among emerging developers.

The announcement comes as competition intensifies among AI platforms for developer mindshare. Recent MLH data shows Google’s Gemini models experiencing the fastest growth in actual usage among next-gen developers, suggesting hands-on experience drives adoption more effectively than brand awareness alone. Both organizations plan to expand the partnership based on initial results, with potential extensions into graduate programs, coding bootcamps, and professional developer conferences.

About Major League Hacking (MLH)

Major League Hacking (MLH) is building the technical talent pipeline for the modern world. We've built the largest community of early-career developers that now has more than 1 million members who count on us to gain hands-on experience, build their professional networks, and ultimately launch their careers. Through events, fellowships, and software, we collect thousands of data points that we use to help companies like Meta, GitHub, and Adobe identify, train, and hire amazing, diverse technical talent directly from our community. For more information, visit mlh.io.

Media Contact

Kara Silverman
kara@variousand.com