Unlisted, a pioneering digital real estate community focused on the 98% of homes that aren’t for sale—yet, today announced that Arthur Goodrich, founder of The Goodrich Group at Sotheby’s International Realty, has joined as the exclusive Local Expert for buyers and homeowners across Napa and Sonoma Valley, serving the ZIP codes 94515, 94574, 94599, and 95448. Known for his strategic mindset, market insight, and relationship-driven approach, and recognized as one of the Best Real Estate Agents in the United States by Realtrends.com for three years running, Goodrich brings a unique blend of corporate leadership experience and real estate success to Unlisted’s expanding nationwide network.
Unlisted’s platform is designed to create transparency and opportunity across every side of the real estate experience. Buyers can explore homes that capture their interest beyond what’s currently listed, homeowners can control their home’s online image and gauge market demand, and agents gain a new way to connect with clients and showcase their expertise.
Using publicly available data, Unlisted builds a digital property profile for every home in the country. These profiles allow buyers and agents to create tailored lists of homes that fit their criteria—even if those homes aren’t for sale. Buyers can then join the Waitlist for properties they love, signaling real-time interest and creating meaningful connections between homeowners, agents, and potential buyers.
Each Local Expert on Unlisted receives an agent profile connected to every home in their ZIP code. Only one agent per ZIP is chosen, reflecting their proven market knowledge, reputation, and client trust. As Unlisted continues to grow nationwide, its mission remains the same: to empower buyers, homeowners, and agents through connection, transparency, and possibility.
With over $150 million in career sales, Arthur Goodrich has become one of Napa Valley’s most trusted luxury real estate advisors. After more than 30 years in corporate leadership—where he led national sales teams and major growth initiatives—Goodrich transitioned into real estate, quickly earning a reputation for his precision, discretion, and business acumen. Prior to entering real estate sales, he founded Mayastoga Property Group, a luxury vacation rental and concierge service representing more than 25 homes across the region. Arthur’s deep local ties and firsthand knowledge of Wine Country living uniquely position him to guide clients through high-value, complex transactions.
“Unlisted provides an entirely new avenue for connection and discovery,” said Goodrich.
“Arthur represents the forward-thinking, client-first mindset that defines Unlisted’s network,” said Katie Hill, founder and CEO of Unlisted. “His combination of strategic insight, professionalism, and genuine care for his clients makes him an invaluable resource for homeowners and buyers across Napa and Sonoma Valley.”
To learn more about Unlisted, visit UnlistedHomes.com or UnlistedHomes.com/Agents.
To learn more about Arthur Goodrich, visit his Unlisted profile or The Goodrich Group website.
About Unlisted
Unlisted focuses on the 98% of homes that aren’t for sale—yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale—in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. For more information, visit UnlistedHomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com
