Visionary brand leader Hallie Harris today announced the launch of HLoveCo, a new agency network at the intersection of people, purpose, and personal brand power. HLoveCo helps creators, celebrities, and C-suite leaders grow into empire-level brands through heart-led storytelling and business-first strategy.
Its founding client roster includes Rhone co-founders Nate and Ben Checketts, and wellness creator Helen Leland, and others, each reflecting the network’s mission to nurture personal brands into lasting legacies.
“I am here to change the way the world sees personal influence. HLoveCo is rooted in a simple but radical idea: the most powerful brands aren’t built by companies, they’re built by people. Visionary people. Brave people. The kind who move culture forward by showing up fully as themselves,” said Harris. “That’s who we’re here to serve with structure, strategy, and soul.”
With over 20 years of experience scaling creator-first marketing models, Harris previously served as CEO of Village Marketing, where she grew the business to over 9 figures in annual revenue. She led campaigns for brands like Nike, Venmo, Walmart, and The Honest Company, and oversaw Village’s 2022 acquisition by WPP, cementing influencer marketing as a core pillar of global brand strategy.
“We bring together specialized teams, talent, and technology under one collaborative ecosystem,” said Harris. “Our modular model allows us to build tailored teams that scale personal brands into empires, brands that are resilient, relevant, and built to last.”
As the first of its kind, HLoveCo pioneers a new category at the intersection of executive branding, the creator economy and creative storytelling. Beyond client services, HLoveCo is developing a broader platform to support visionaries through venture incubation, IP co-creation, and innovative publishing models that empower individuals to own and expand their influence.
At the center of the company’s approach is its Head + Heart Framework, a methodology that blends qualitative storytelling with AI-powered audience insights, trend mapping, and predictive creative testing. This framework ensures clients show up both authentically and strategically across the right channels at the right time.
The agency network focuses on three core client segments:
- Creator: Building next-gen brands with innovative creators
- Celebrity: Partnering with cultural catalysts to launch high-impact ventures
- C-Suite: Empowering executives and founders, to unlock their influence as strategic brand assets
“Personal brand isn’t just another tactic or channel, it is the brand,” added Harris. “People deserve the same strategic rigor and creative firepower as any legacy brand.”
Harris is joined by senior talent who have worked with agencies like Mekanism, Droga5, EP+Co, Saatchi & Saatchi, VCCP, Goodby Silverstein & Partners, 72andSunny across brands like American Express, ESPN, Google, Linkedin, Michelin, Ray-Ban, Rolex, and more.
The name HLoveCo is a tribute to human connection, heart-led leadership, and the belief that real growth happens when you love what, and who, you build with.
About HLoveCo
HLoveCo is a people-first agency network redefining brand through the power of personal influence. Founded by Hallie Harris, HLoveCo partners with creators, celebrities, and executives to co-build enduring personal brands rooted in purpose, strategy, and storytelling. With proprietary tools, long-term growth models, and a scalable talent network, HLoveCo delivers future-facing brand transformation at the speed of culture. Learn more at www.hloveco.com.
About Hallie Harris
Hallie Harris is a marketing visionary, operator, and cultural strategist who has advised, scaled, and invested in over 40 companies across media, tech, and the creator economy. She previously held leadership roles at Village Marketing, Mekanism, and Iconic Entertainment, working with talent and brands including Jay-Z, Jessie James Decker, Diplo, Amazon, and the Biden for President campaign. Harris also lectures at UNC-Chapel Hill and NYU’s Stern School of Business. Today, she is founder and CEO of HLoveCo.
Media Contact
HLoveCo Media Relations
press@hloveco.com
