Unlisted, the real estate technology company empowering buyers and homeowners to unlock the 98% of homes that aren’t for sale — yet, has been named to the Top 20 in TechCrunch’s 2025 Startup Battlefield 200, earning CEO and Founder Katie Hill a coveted spot to pitch on the main stage at TechCrunch Disrupt 2025 in San Francisco.
Unlisted was selected from thousands of global applicants for the Startup Battlefield 200, TechCrunch’s highly competitive showcase of the world’s 200 most promising early-stage companies. Its advancement into the Top 20 not only solidifies Unlisted as one of the most innovative startups in the world today — it also makes Unlisted the only real estate company to achieve Top 20 recognition in this year’s competition.
Hill, a Chicago Booth MBA and two-time founder, brought Unlisted’s vision for a better real estate experience to TechCrunch’s global audience of investors, journalists, technologists, and industry leaders.
“Traditional real estate platforms limit buyers to viewing the 2% of homes that happen to be on the market at the moment they’re ready to move, and limit owners to approaches from the handful of buyers seeking to purchase when a property hits the MLS,” Hill said. “Unlisted turns that outdated model on its head as the only platform that makes every single home in the United States visible, discoverable, and searchable — with features like the Waitlist that signal interest to owners who may be open to a dialogue.”
Using sophisticated AI search, Unlisted opens the aperture to display all matching homes within a specific zip code, school district, or criteria set, proactively setting the stage for buyers, owners, and agents to negotiate future transactions.
- Buyers can explore a vastly expanded inventory and gain a “first mover advantage” by joining Waitlists to signal their interest in their favorite homes.
- Owners can proactively merchandise their home on Unlisted, uploading current photos and information to showcase their property in the best light and attract a Waitlist of interested future buyers.
- Real estate professionals serve as local experts on Unlisted, standing by to provide market-specific support across Unlisted’s national footprint.
“A home is not just a place to build your life — it’s often your largest purchase and greatest financial asset,” Hill said. “Yet it’s a decision often constrained by time. Buyers shouldn’t have to settle for underwhelming inventory, and owners deserve to understand all of their options. With Unlisted, the element of time is working for you, not against you.”
Startup Battlefield has historically served as a proving ground for some of the world’s most exciting category-defining technology companies, such as Dropbox, Mint, and Cloudflare. Unlisted’s recognition in the Top 20 underscores its potential to reshape the $55 trillion real estate market.
“This recognition from TechCrunch validates what we’ve believed from day one: Unlisted is tapping an unmet need within an increasingly restrictive and competitive real estate market,” said Samuel Pro, chief technology officer at Unlisted. “This industry is ripe for innovation, and seeing Unlisted in TechCrunch’s list of the Top 20 most promising early-stage startups is an incredible validation of the platform we’re building.”
Backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted is giving buyers a competitive edge in today’s constrained housing market and opens new opportunities for sellers to understand market appetite in real time. To learn more about Unlisted, visit UnlistedHomes.com.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected to TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com
