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ÆRTHLINGS Game Launches in the U.S.: Collect the Toy, Hatch Your ÆRTHLING, Rebuild the World
ÆRTHLINGS, a mystery-box NFC collectible toy and mobile game from developer Modern Games, today announced its U.S. launch on iOS and Android at PAX East.
ÆRTHLINGS is a mobile RPG adventure where players collect, trade, and evolve characters while rebuilding a shattered planet, ÆRTH. Players collect ÆRTHLINGS FIGs, which are physical, cube-shaped NFC-enabled mystery box toys. Once scanned, a unique version of that character hatches into the game for the player to name, level up, battle with, and trade. The ÆRTHLINGS Genesis Collection launches with 24 character species across varying rarities, each with distinct attacks and abilities.
Players are tasked with rebuilding and repopulating ÆRTH while battling the MOONLINGS whose moon crash destroyed the planet. Along the way they heal the planet's scars, complete quests, earn hearts, and unlock new biomes as the world expands around them. Every ÆRTHLINGS FIG scanned into the game — whether from unboxing or a trade with another player — adds a new character to the world and pushes the rebuild forward. The game is free to play on iOS and Android, and physical FIGS are sold separately.
A Whole New Way to Trade
Trading collectibles has always meant giving something up, but ÆRTHLINGS is built so trading is always a win-win.
When players trade a physical FIG, their digital character stays in their collection permanently. Trades earn MUTÆTION Points, which unlock new skills and upgrades. Every time that FIG trades hands again, the original owner and everyone else in its history earns more rewards through a system called LINEAGES. The more a FIG travels, the more it gives back to the people who have held it, adding a new social twist on collecting and gaming in real life.
Taking Mystery Boxes and Toys to Life to the Next Level
Mystery box collecting is bigger than ever, and ÆRTHLINGS takes it somewhere entirely new. Every FIG is a blind unbox with the same thrill of the rare pull, but once you scan it into the game, that character is yours to play, level up, and trade in a full mobile RPG. Unboxing is the start of the story, not the end of it.
The team at Modern Games has spent over a decade building innovative connected-play products — and building the kind of experience that makes the moment after the unbox as exciting as the unbox itself. Core Modern Games members come from leading roles at Osmo and Sphero, and the studio published Beasts of Balance, a critically acclaimed NFC tabletop game. That experience is baked into every layer of how ÆRTHLINGS is built.
"Mystery boxes are all about the thrill of unboxing, hoping you find the thing you've been chasing, but then the experience is over. Toys-to-life games have this magic moment, where physical meets digital, and their worlds converge. We spent years asking why nobody had built something that did both — so we built it ourselves." said Justin Kifer, CEO and co-founder of Modern Games. “The physical toy, the mobile game, the trading, the Lineages — we designed each piece to make the others better. We've been building toward this for over a decade, and we can't wait to finally get ÆRTHLINGS into players' hands in our home U.S. market."
The ÆRTHLINGS universe also extends beyond the game. A 10-episode animated series on YouTube tells the story of trying to save ÆRTH from the MOONLINGS, and has already crossed 3.5 million views. Watch the ÆRTHLINGS series and the new game explainer video.
To download and play ÆRTHLINGS now, visit aerthlings.com. FIGS are available for purchase online, and will be sold in major U.S. retailers later this year. For players at PAX East, visit Booth #12031 to secure a free FIG.
About Modern Games
Modern Games is an independent game studio that creates immersive, physical-digital connected play experiences. By blending connected objects and mobile devices, the studio creates transcendental game experiences that form unique, immersive worlds and stories. The studio is best known for Beasts of Balance, the award-winning connected tabletop stacking game. For more information, visit moderngames.com.
Media Contact
Kirsten Underwood
kirsten@drdnght.com



SABER Applauds Johns Hopkins Continuing Education Program Advancing Clinical Understanding of Psychedelic Medicine
The Scientific Association of Botanical Education and Research today commended Johns Hopkins University for its leadership in advancing rigorous, evidence-based clinician education through its continuing medical education (CME) program, "Introduction to Psychedelic Medicine and Psilocybin: Understanding the Science and Clinical Practices." Education like this plays a critical role in improving patient outcomes by equipping clinicians with the knowledge to make informed, safe, and effective treatment decisions.
Hosted by the Johns Hopkins Center for Psychedelics and Consciousness Research, this accredited CME course is designed for physicians, advanced practice providers, psychologists, and other healthcare professionals seeking a foundational understanding of psychedelic-assisted therapies. The program provides a structured, science-forward overview of psilocybin and related compounds, including pharmacology, mechanisms of action, therapeutic potential, and current clinical trial data.
The course also addresses key elements of clinical practice, including patient screening, preparation, dosing sessions, and integration, as well as essential safety considerations such as contraindications, adverse event monitoring, and the importance of set and setting. In addition, the curriculum explores the evolving legal and regulatory landscape, equipping clinicians to navigate a rapidly changing field with clarity and responsibility.
“This type of continuing education is critical as interest in psychedelic therapies accelerates,” said Dr. Mary Hardy, MD, member of SABER’s Scientific Steering Committee. “Programs like this ensure that clinicians are not only informed by emerging data, but also grounded in the principles of patient safety, ethical care, and scientific rigor.”
The one-day accredited program offers continuing education credits and is delivered through expert-led lectures from leading researchers and clinicians in the field. Participants gain practical insights into how psychedelic therapies are being studied today and what responsible clinical integration may look like in the future.
SABER emphasized that initiatives like this play an essential role in bridging the gap between research and real-world application. As psychedelic medicine continues to evolve, clinician education will be a key determinant of both patient outcomes and public trust.
“SABER strongly supports efforts that prioritize education over speculation,” Dr. Hardy added. “Johns Hopkins University continues to set the standard for how emerging areas of medicine should be introduced into clinical practice.”
About Scientific Association for Botanical Education and Research (SABER)
The Scientific Association for Botanical Education and Research (SABER) is a nonprofit organization dedicated to the evidence-based study, science-forward regulation, and safe access to botanical compounds. Led by a Scientific Steering Committee of medical professionals and researchers, SABER utilizes research partnerships, policy advocacy, and public education to ensure that natural products are studied responsibly and regulated appropriately. To learn more, visit www.saberscience.org.
Media Contact
Paloma Lehfeldt
info@saberscience.org



Enrollment Opens for Tuition-Free Public Charter Schools Serving Students Across Arizona
Enrollment is now open for the 2026–2027 school year at the following tuition-free public charter schools serving students across Arizona:
- Virtual Preparatory Academy of Arizona (K-12): A statewide online school offering a college-preparatory learning environment with live instruction from certified teachers.
- Academy with Community Partners (ACP) (9-12): A flexible high school program designed for students who benefit from a nontraditional path to earning their diploma.
Both schools provide Arizona families with flexible learning options while maintaining structured instruction and academic support designed to help students succeed.
Virtual Preparatory Academy of Arizona
Virtual Preparatory Academy of Arizona provides students with a rigorous online learning experience that combines the expectations of a prep school with the accessibility of a tuition-free public charter school.
Students benefit from:
- Prep-school expectations with public school access. Students receive rigorous academics in a tuition-free online environment.
- Live instruction from certified teachers. Students participate in structured classes rather than self-paced worksheets.
- Flexible learning without sacrificing quality. Families get the benefits of online education with strong academic accountability.
- Opportunities to accelerate. Students can access advanced coursework and college-credit options.
- A partnership with families. Parents stay connected to their child’s learning while teachers lead instruction.
Families can learn more or apply at arizona.virtualpreparatoryacademy.com/admissions or contact 480-716-4837.
Enrollment is open statewide for Arizona students in grades K-12.
Academy with Community Partners
Academy with Community Partners (ACP) offers a supportive and flexible path to graduation for Arizona high school students who may need a different learning environment.
Students benefit from:
- A flexible path to a high school diploma. ACP is a tuition-free online public charter school serving Arizona students who need a nontraditional learning option.
- Built for students who need a different approach. The program supports students who may struggle in traditional classrooms or need a more personalized learning environment.
- Flexible learning with personalized support. Students learn online while receiving guidance from teachers and staff who help them stay on track toward graduation.
- A smaller school community where students are seen. ACP focuses on individual attention so students don’t fall through the cracks.
- Focused on helping students finish strong. The program helps students earn their high school diploma and move forward toward their goals after graduation.
Families can learn more or apply at acparizona.org/enroll or contact 480-337-6610.
Both online and in-person options are available for students in grades 9-12 who reside in Arizona.
Frequently Asked Questions About Online School
How is online learning different from traditional classroom learning?
Students follow the same curriculum, academic standards, and graduation requirements as those in traditional public schools. The primary difference is that instruction takes place online, allowing families flexibility in how and where learning happens.
Why do families consider online school?
Many families choose online learning because it offers flexibility, safety, personalized support, and a learning environment that can adapt to their child’s needs. It may be especially helpful for students who benefit from a different pace or a schedule that better fits their daily lives.
How can I support my child’s learning?
Parents play an important role in helping students succeed. Supporting consistent routines, recognizing effort, staying connected through the learning platform, and communicating regularly with teachers can help build confidence and independence.
How do students stay motivated?
Students stay engaged through clear expectations, regular check-ins, structured routines, and encouragement. Motivation often grows as students feel supported and begin to see their progress.
What materials or supplies are required?
Families typically need a computer, a dependable internet connection, and a quiet place for students to focus on their coursework. Some schools may offer laptops to families who qualify, so it’s best to contact the school directly for details.
Will my child still have opportunities to socialize?
Yes. Online schools provide ways for students to connect with peers through live virtual classes, group assignments, clubs, and other activities that support both social and academic development.
Can students switch to a different school later if needed?
Because online schools follow state academic standards, students stay on track academically. If your family’s needs change, the school team can help support a transition to another learning environment.
About ACCEL Schools
ACCEL Schools is an educational service provider to more than 100 public charter schools serving K-12 students across the United States. The organization directly manages or supports brick-and-mortar, online, and hybrid schools tailored to the needs of the communities they serve. ACCEL Schools supports a range of innovative educational models, including college prep, career and technical, classical, dropout prevention, and other specialized academic pathways. For more information, visit accelschools.com.
About Virtual Preparatory Academy
Virtual Preparatory Academy is a tuition-free online public charter school that brings college-preparatory learning to families across the country. Students learn through live instruction with certified teachers, high academic expectations, and personalized support. By combining the flexibility of online education with rigorous coursework and college-credit opportunities, Virtual Prep prepares students for success in college and beyond. For more information, visit arizona.virtualpreparatoryacademy.com.
About Academy with Community Partners (ACP)
Academy with Community Partners (ACP) is a tuition-free online public charter school designed for students who need a flexible path to graduation. Through personalized pacing, supportive teachers, and a short-block course model, students can focus on a few classes at a time and build momentum toward earning their diploma. ACP helps students regain confidence, make real academic progress, and move forward with a plan for their future. For more information, visit acparizona.org.
Media Contact
Warren Cohn
warren@rocketshippr.com



Mine Appoints Privacy Veteran Ron De Jesus as Chief Trust Officer and Head of Privacy Strategy
Mine (formerly MineOS), the first autonomous privacy and risk management platform trusted by global enterprises, today announced the appointment of Ron De Jesus as Chief Trust Officer and Head of Privacy Strategy. With nearly two decades of privacy leadership across some of the world's most recognized brands, De Jesus brings a rare combination of operational depth, regulatory expertise, and public-facing credibility to a role purpose-built for a new era of enterprise privacy.
In this newly created position, De Jesus will be responsible for building and deepening trust with Mine prospects, customers, and the broader privacy community. He will develop and drive thought leadership initiatives that speak directly to the needs and concerns of privacy professionals, security leaders, and enterprise decision-makers. Beyond external engagement, De Jesus will shape Mine's privacy strategy narrative, serve as a senior advisor to customers navigating complex regulatory environments, and work cross-functionally to ensure that trust is embedded in every layer of the Mine platform experience.
In this newly created role, De Jesus will focus on turning trust from a talking point into a business outcome. That means developing thought leadership aimed squarely at the privacy and AI governance professionals navigating today's rapidly shifting regulatory landscape — and engaging directly with the regulators and lawmakers shaping it. He'll serve as a senior advisor to customers working through complex compliance challenges, shape MineOS's privacy strategy narrative for the market, and work cross-functionally to ensure trust is engineered into the platform itself, not layered on after the fact.
Mine transforms how enterprises run privacy operations through a network of autonomous AI agents — from data mapping and DSR automation to vendor risk, AI governance, and consent management. Recognized by G2, Gartner, and Forrester as a category leader, MineOS is trusted by global organizations including Wiz, HelloFresh, Miro, SharkNinja, Selfridges, and Ford. His appointment comes as Mine accelerates its mission to replace manual privacy processes with continuous, autonomous compliance — and signals the company's deepening investment in trust as a strategic differentiator.
“Ron represents exactly the kind of leader Mine needs as we expand our enterprise footprint and engage with privacy professionals globally,” said Kobi Nissan, CEO of Mine. “His real-world experience on the front lines of some of the most complex privacy challenges in consumer technology, combined with his passion for community building and education, makes him uniquely positioned to help us earn and sustain the trust of the market. This role is about more than advocacy — it’s about making trust a core part of how Mine operates.”
De Jesus joins Mine with a career that spans nearly two decades of privacy leadership at some of the world’s most prominent organizations. As the former Chief Privacy Officer at Grindr, he pioneered initiatives to safeguard user privacy within one of the largest social networking platforms for the LGBTQ+ community. Prior to Grindr, he led privacy strategy and operations for all North American brands under Match Group, Inc., including Tinder, PlentyOfFish, OKCupid, Match.com, and Hinge. He has also served as Global Privacy Director at Tapestry, Inc., where he built the company’s global privacy program, and as Global Network Services Privacy Director at American Express. Earlier in his career, he advised Fortune 500 clients across multiple industries as a consultant with PwC and Deloitte.
Most recently, De Jesus served as the industry's first-ever Field Chief Privacy Officer at a leading privacy technology company — a groundbreaking role that placed him at the intersection of practitioner expertise and vendor strategy. It's precisely that experience Mine is looking to harness, bringing De Jesus in to lead its trust and privacy strategy into its next phase of growth.
"Trust is the hardest thing to build in this industry and the easiest thing to lose. The only way to build it is to have actually done the work," said De Jesus. "I've spent my career building programs, navigating regulatory complexity, and advising organizations across nearly every sector. That practitioner depth is what I'm bringing to Mine — paired with thought leadership that actually helps privacy professionals think more clearly about regulation, AI governance, and what good privacy operations look like. And every conversation I have with privacy leaders will feed directly back into how Mine evolves, ensuring the platform stays grounded in the realities practitioners face every day. That's how you build something lasting with customers. Not just a vendor relationship. A trusted one."
About Mine
Mine is the first autonomous privacy and risk management platform trusted by global enterprises. Powered by a network of autonomous AI agents, Mine transforms how organizations run privacy operations — from data mapping and DSR automation to vendor risk, AI governance, and consent. Recognized by G2, Gartner, and Forrester as a category leader, Mine enables enterprises to replace manual privacy processes with continuous, agentic compliance — turning regulatory obligations into a business advantage. For more information, visit www.mineos.ai.
Media Contact
Natalie Younger
natalie@youngerpr.com
Lihi Lotker
lihil@mineos.ai



Founded by Ex-Amazon AI Researchers, Theia Insights Raises $8 Million to Map the Unmapped in Financial Markets
Theia Insights, a Cambridge-based deep-tech company whose technology is used by global index providers, asset managers, hedge funds and banks, has raised $8 million in Series A funding. The round was led by MiddleGame Ventures, an early-stage fintech fund, with participation from Further Ventures and Unusual Ventures, bringing total funding to $14.5 million to date.
Named after the Greek goddess of sight, Theia was built on a simple premise: that financial markets cannot allocate capital well if they cannot first see the economy clearly.
The problem Theia solves is deceptively simple. Financial markets do not have a real-time, accurate map of the economy. Every bank, asset manager and index provider relies on static classification systems that assign each company a single industry label. A company like Microsoft is labelled “software.” It stays “software” whether it becomes the backbone of global cloud infrastructure, builds a major AI platform, or operates a large gaming ecosystem. In a world where companies span multiple industries simultaneously — and where that changes with every earnings call, acquisition or product launch — these single-label classifications are dangerously out of date.
This matters more than ever as financial institutions deploy AI across research, portfolio construction, trading and analytics. The AI models powering those systems are only as good as the economic map it uses as input. Without an accurate, common ontology for financial markets, those systems risk producing confident but structurally wrong answers.
Founder and CEO, Dr. Ye Tian, holds a PhD in computational linguistics and previously worked on large-scale language and AI systems at Amazon. Isami Ito, President and Chief Revenue Officer of Theia Insights, previously held go-to-market roles across IHS Markit, GLG, Unqork and Digital Asset. The company’s CTO, Dr. James Thorne, who holds a PhD in computer science from Cambridge, was previously at Amazon and Meta and formerly a professor of AI at KAIST.
Theia's proprietary technology reads a broad range of company information — regulatory filings, earnings transcripts, press releases, financials — and builds a continuously-updated, multidimensional picture of what that company actually does. Instead of one label, a single company might show 30% exposure to semiconductor, 25% to AI, 20% to data centres, 15% to cloud computing, and 10% to autonomous vehicle technologies. For example, when the company makes an acquisition or announces a significant strategic partnership, those weightings update automatically.
Theia’s core products include Dynamic Industry Classification system, which reveals what companies actually do across the economy; Concept2Universe, which translates investment ideas into evidence-backed company universes; Thematic Factor Models, which identify which structural trends are driving stock prices; and Theme Watch Indices, which track the evolution and performance of global industry themes in real time.
The result is what Theia calls a living map of the global economy. One that evolves as the economy evolves, and that both humans and AI systems can reason from consistently.
Theia’s products are already used by leading financial institutions, including a leading global index provider, a major bank, large asset managers and multi-billion-dollar hedge funds to power research, portfolio construction, analytics, and trading workflows. The technology has demonstrated the ability to chart the course of innovation as it happens. Theia tracked space exploration as it evolved from a handful of names into a broad ecosystem spanning aerospace suppliers, specialist engineering firms, semiconductor manufacturers and software providers — with AI and quantum capabilities increasingly co-located as the sector matured. And it captured the weight-loss drug boom as it spread beyond a small group of pharmaceutical innovators into adjacent consumer health and technology businesses building around the same structural trend.
The scale of the opportunity is significant. Theia's research shows that the commercial exposure to AI across public equities expanded from just 63 companies in 2013 to more than 2,900 in 2025 — a shift entirely invisible to static classification systems built for a vertically segmented economy.
The Series A fundraise will drive expansion into new asset classes, beginning with private markets, where no comparable dynamic classification exists, as well as deepening the company's research and engineering capabilities and scaling its global commercial presence.
“Financial markets are ultimately systems of resource allocation," said Dr. Tian. “To allocate well, we must first see the economy clearly, not in fragments but as an interconnected whole. Theia exists to map the unmapped, to make visible the structure of the global economy.”
Isami Ito added: “Across financial information platforms, digital asset infrastructure and enterprise software, I’ve seen how shared definitions unlock network effects. Asset managers, index providers, banks and fintech platforms are increasingly looking for the kind of innovation that Theia provides to solve this structural challenge. The time for a shared ontology in capital markets has arrived.”
Patrick Pinschmidt, Co-Managing Partner of MiddleGame Ventures, adds: “Financial markets still rely on static classification systems that have changed very little over the past several decades. Theia’s approach builds a dynamic, AI-driven map of a company, sector, or investment theme — providing game-changing tools for investors and AI systems to reason from. The strong early engagement from institutional investors — who prize genuine alpha and have little tolerance for innovation theatre — is an encouraging signal as the company accelerates investment in its product roadmap.”
Faisal Al Hammadi, Managing Partner of Further Ventures, said: “Financial markets are entering an era where AI systems will increasingly shape research, portfolio construction and capital allocation. But AI is only as powerful as the data structures it reasons from. Theia is building a foundational layer for financial intelligence — a dynamic map of the global economy that institutions and machines can both rely on. At Further Ventures, we look for infrastructure that improves how markets function at a structural level, and Theia represents exactly that kind of breakthrough.”
Lars Albright, General Partner of Unusual Ventures, added: “We had strong conviction in Theia early on, driven by the strength of their exceptional technical team and their vision for applying advanced AI to financial market intelligence. In a world where companies increasingly span multiple industries and themes, decades-old legacy classification systems are no longer sufficient. Theia is building the foundational AI infrastructure for modern investing — enabling investors to map the real economy, understand the thematic drivers behind market movements, and translate investment ideas into actionable portfolios at scale.”
About Theia Insights
Theia Insights is a deep-tech company building the common ontology for global financial markets. Founded in Cambridge, Theia combines proprietary AI, natural language processing, quantitative modelling and knowledge graph architecture to translate diverse corporate and financial signals into a living map of the economy. Used by global index providers, asset managers, hedge funds, banks and fintech platforms, Theia's structural intelligence layer enables consistent, auditable and economically grounded decision-making across teams, systems and, increasingly, AI workflows. Named after the Greek goddess of sight, Theia reflects its mission: to make visible the underlying structure of the global economy. Learn more at www.theiainsights.com.
About MiddleGame Ventures
MiddleGame Ventures is a fintech-focused investment firm backing ambitious founders building transformative financial infrastructure. With a strong emphasis on network-driven platforms and ecosystem collaboration, MiddleGame supports companies shaping the future of finance, including payments, banking, asset management, compliance, and enterprise financial workflows. Learn more at www.middlegamevc.com.
Media Contact
Ben Heath
ben@mvpr.io



Denovia Announces Independent Verification of 98.3% Purity in Commercial-Scale Textile Recycling
Addressing the global textile waste crisis — which accounts for over 92 million tonnes of landfill contributions annually — Denovia has successfully demonstrated the commercial-scale recovery of high-purity terephthalic acid (PTA) from contaminated textile feedstock. Independent third-party laboratory testing has verified an output purity of 98.3%, achieving a technical specification equivalent to virgin-state petrochemical production.
Scalability Beyond Laboratory Simulations
Unlike traditional mechanical recycling or controlled laboratory trials, this milestone was achieved using heterogeneous, post-consumer textile waste. The feedstock included mixed-fiber blends and soiled materials sourced directly from North American diversion programs—materials that have historically been classified as "unrecyclable" due to complex contamination.
“What we have achieved is not just an incremental improvement; it is a fundamental shift in what textile recycling can deliver,” said Nick Spina, CEO at Denovia. “Our technology handles the complex, blended materials that have historically been extremely difficult to recycle, and it does so with remarkable efficiency and output quality that meets the most demanding industrial quality standards.”
Industrial Utility: A "Drop-In" Substitute
The recovered 98.3% pure terephthalic acid serves as the primary chemical building block for polyester. By achieving this purity level from waste, Denovia’s output can function as a direct, "drop-in" substitute for petroleum-based monomers in existing global supply chains. This allows manufacturers to produce new garments, packaging, and industrial textiles with a significantly reduced reliance on virgin petrochemicals.
Technical Capabilities and Environmental Impact
The Denovia process is engineered for resource efficiency and total waste-stream management:
- 98.3% verified purity: Confirmed by Bureau Veritas to match virgin-grade specifications.
- Low-energy chemical recovery: Operates with a significantly lower carbon footprint compared to the energy-intensive extraction and refining of raw petroleum.
- Closed-loop solvent system: Processing agents are recovered, purified, and reintegrated into the system, minimizing secondary waste.
- Comprehensive material recovery: Beyond polyester, Denovia has secured active deployment pathways for cotton upcycling and dye/colorant recovery, ensuring that residual organic fibers and chemical additives are diverted from landfills and returned to productive use.
Addressing the Infrastructure Gap
In Canada alone, approximately 1.1 million tonnes of apparel are disposed of annually, with nearly 98% of plastic-based textiles ending up in landfills. Globally, less than 0.5% of post-consumer textiles are currently recycled into new products.
Denovia’s ability to recover high-purity monomers from contaminated real-world waste provides the necessary infrastructure for a 100% sustainable circular economy. The company is currently engaged in scaling its operations to meet the requirements of global apparel brands and waste management leaders.
Media Contact
Denovia Labs
media@denovialabs.com



Haier Launches Horizon Collection Refrigerator at Historic Greenwich Event — and Sets a New Global Standard for How We Keep Food Fresh
Haier launched its Horizon Collection refrigerator on March 18 at Queen's House and the Royal Observatory in Greenwich, unveiling a flagship premium appliance that combines 700 litres of storage, AI-powered food care and advanced preservation technology to help households store more, waste less and manage food more intelligently.
Haier said the launch marks the commercial debut of what it describes as the first refrigerator developed in full alignment with IEC 63169, an international food preservation standard for household cooling and freezing appliances.
“In the iconic setting of the Royal Observatory Greenwich, we unveiled the Horizon Collection — a breakthrough refrigerator range that represents our 'zero point,' a new benchmark in food preservation, designed to slow the effects of time and protect what matters most: taste, texture and nutritional value. This collection reflects our commitment to combining science, proprietary technology and design to elevate everyday life in the kitchen,” said Neil Tunstall, CEO of Haier Europe.
“Haier aims to bring smart home solutions for healthier, more convenient and sustainable living across Europe,” said Wu Yong, Vice President of Haier Group and General Manager of Haier Cooling & Cooking Appliances. “We will continue to innovate and strive to become the leading brand for smart living worldwide.”
In January 2026, Euromonitor International again named Haier the world’s No. 1 major refrigeration appliances brand by sales volume, marking 18 consecutive years at the top. The company operates in more than 200 countries and reported 2024 group revenue of $55.9 billion, with total profit of $4.2 billion. Haier also holds official global partnerships with Liverpool FC and Paris Saint-Germain, both announced in September 2025.
Space Without Compromise
The Horizon Collection offers 700 litres of interior capacity — equivalent to 38 grocery bags or seven shopping trolleys — within a similar external footprint as competing flagship models. Haier says the design allows the weekly family shop, bulk storage for entertaining and meal-prep containers to fit without constant reconfiguration. Independently adjustable cantilever shelves allow users to reorganise storage zones without removing contents, while 180 mm-deep door bins accommodate upright 2-litre bottles.
Four-Dimension Preservation
The Horizon Collection’s preservation system combines four advanced technologies designed to extend freshness and reduce waste. The Active Fresh Zone maintains a constant 90% humidity level, keeping fresh produce crisp and vibrant for significantly longer. Haier’s Nutri Bank drawer uses magnetic-controlled cooling to preserve meat for extended periods while retaining protein content, with VDE Germany verification confirming up to 95% protein retention after 10 days and up to five times longer preservation in meat mode (IDs 40058948 and 40059956).
ABT Pro, Haier’s advanced anti-bacterial system, is integrated within the air circulation pathway. While the cooling system operates, it generates energetic particles (negative oxygen ions) that decompose bacteria and odour molecules into harmless carbon dioxide and water — without any secondary contamination. Highly effective against odours, mould and common bacteria, ABT Pro achieves up to 99.99% bacterial elimination while preventing cross-contamination between compartments and maintaining full effectiveness over time.
Beyond preservation, intelligent features enhance everyday convenience. The AI Food Care system identifies, tracks and monitors food items, sending timely expiry reminders and recommending recipes based on available contents. The PureSpace ice maker is engineered as a fully independent, door-integrated module with its own dedicated cooling circuit — distinct from the main refrigerator and freezer systems — ensuring flavour-pure ice free from any cross-contamination or odour transfer. The Smart Window panel offers an energy-conscious view inside: approaching the door activates a gentle transparency effect, revealing contents at a glance without releasing precious cold air.
Design Language
The Obsidian Steel panel finish is designed to read as considered furniture rather than a standalone appliance. A human-centric breathing light activates on approach, while the seamless U-shaped handle maintains the uninterrupted panel line. The transparent, organised interior allows contents to remain visible without opening the door. Haier describes the design language as suited to contemporary, minimalist and classic high-end home interiors.
The Sustainability Context
The broader consumer relevance centres on food preservation and waste reduction. UNEP’s Food Waste Index states that households generated 631 million tonnes of food waste in 2022, equal to 60% of the global total. Haier positions the Horizon Collection’s preservation system — extending produce freshness, supporting meat preservation, and improving food visibility and management — as a practical household response to that challenge.
Greenwich: Setting Standards
The choice of Greenwich carried symbolic weight. Queen’s House and the Royal Observatory, home of the Prime Meridian, are closely associated with the point from which the world measures time. For Haier, launching the Horizon Collection there underscored its ambition to help shape the standards by which food preservation is measured. Rather than simply following industry direction, the company used the setting to reinforce its position at the forefront of refrigeration innovation.
During the event, Haier signed an official partnership with the Royal Observatory Greenwich and announced a European anti-food-waste initiative in collaboration with The Felix Project and FareShare. As part of this commitment, the company donated 20 freezers to support the charities’ frontline operations, expanding their capacity to store and distribute fresh food to communities in need. Former England and Liverpool defender Glen Johnson also attended the event, reinforcing Haier’s global partnership with Liverpool FC.
The global smart refrigerator market is projected to grow from $4.3 billion in 2025 to $13.1 billion by 2035, according to Future Market Insights.
The Haier Horizon Collection is available now. For product specifications, regional availability, and retail partners, visit www.haier-europe.com.
About Haier
Founded in 1984, Haier is a leading global provider of solutions for better living and digital transformation. Haier Refrigeration has been ranked the world’s No. 1 by sales volume for 18 consecutive years by Euromonitor International. The company serves users in more than 200 countries and regions worldwide and continues to build on its ecosystem brand strategy through innovation across smart home, digital connectivity and user-focused living solutions. For more information, visit www.haier-europe.com.
Media Contact
Zhao Yaxin
zhaoyaxin@haier.com



Approaching.ai Brings in Top Scientists to Capture AI’s Inference Boom
Approaching.ai has announced the appointment of two leading figures in computer science to accelerate its growth in high-efficiency AI infrastructure. Academician Wei-Min Zheng has joined as Chief Scientific Advisor, and Professor Yongwei Wu has been appointed Chief Scientist.
This move strengthens the company’s technical leadership and reinforces its long-term competitive moat in AI inference and token production.
World-Class Expertise Reinforcing Technical Moat
Academician Wei-Min Zheng is a globally recognized authority in high-performance computing, distributed systems, and AI. His work on scalable storage architectures and parallel systems has had significant academic and industrial impact, earning multiple national science and technology awards.
Professor Yongwei Wu, an IEEE Fellow and AAIA Fellow, is an internationally recognized expert in parallel and distributed systems, cloud storage, and big data infrastructure, with multiple prestigious awards.
Their addition significantly enhances Approaching.ai’s ability to drive system-level innovation in large-scale AI inference — an area increasingly viewed as the core value layer of the AI industry.
Capturing the Core Value Layer: Inference and Token Production
As large models scale globally, demand for AI tokens is growing exponentially. Inference is rapidly becoming the primary cost center and a key determinant of commercial viability.
Approaching.ai focuses on high-efficiency AI token production, improving token output per unit of compute and reducing deployment costs for enterprises.
Through system-level innovation, the company addresses key industry challenges:
- Fragmented computing resources
- Low inference efficiency
- Lack of standardized infrastructure
Its technologies — such as heterogeneous computing coordination and memory-compute optimization — enable unified execution across diverse hardware and models, creating a scalable and cost-efficient inference layer.
Strong Origin and Execution Capability
Originating from Tsinghua University’s High-Performance Computing Institute, Approaching.ai brings over 20 years of expertise in computing and storage systems, along with proven capability in translating research into industrial deployment.
Capital Validation and Market Confidence
Approaching.ai has attracted strong backing from leading venture capital firms and strategic investors, including GL Ventures, Verity Ventures, Shanghai Guofang Innovation Private Equity Fund Partnership (Limited Partnership), Xinglian Capital, Shangshi Capital, Tsinghua Capital, and other industry partners.
This reflects strong market confidence in the company’s positioning within the rapidly growing AI infrastructure market, particularly in inference optimization.
Looking Ahead
With strengthened scientific leadership, Approaching.ai will continue advancing enterprise-grade inference solutions and scalable AI infrastructure.
By focusing on token production, the company targets one of the highest-leverage segments in the AI value chain and is well positioned to benefit from continued growth in AI adoption.
About Approaching.ai
Approaching.ai is a large-model inference optimization company helping enterprises deploy AI at lower cost and with greater efficiency. The company offers full-stack solutions spanning inference engines, automated model operations, and integrated inference appliances for private AI deployment. Founded in 2023, Approaching.ai focuses on making enterprise-grade AI deployment practical through high-performance system architecture and optimized infrastructure. For more information, visit approaching-ai.com.
Media Contact
Xin Qu
quxin@approaching.ai



XDC Network Expands Exchange Reach With Kraken USDC Listing at Record-Low Fee
XDC today announced that Kraken, one of the world’s longest-standing and most secure crypto platforms globally, has integrated USDC on the XDC Network with a $0.25 withdrawal fee — placing it among the most competitive withdrawal options on the exchange. This adds to a growing list of major exchanges pointing to XDC as a dedicated settlement layer for stablecoin movement.
With users across 190 countries, Kraken's integration of USDC on XDC arrives as low-cost stablecoin transfers become a competitive necessity, not a perk, for exchanges serving traders, arbitrageurs, and cross-border users.
The on-chain activity speaks clearly. USDC holders on XDC Network have doubled year-to-date, growing 10% week-on-week with no signs of slowing. This is not a spike driven by hype or short-term speculation. It is a steady, compounding climb that points to something more durable, users are actively choosing XDC as their preferred home for USDC, and they are using it the way stablecoins were always meant to be used, settling trades, doing cross border payments across borders, and bypassing the friction of traditional banking rails.
XDC's expanding exchange footprint now counts Kraken among its ranks, following integrations with Bybit and MEXC. Since inception, USDC on XDC has facilitated over $12 billion in transfers, with nearly $500 million moved in the last month alone. With 10 million daily USDC mints on the network and a retention rate of nearly 90%, the data points to one conclusion that the new money is coming to XDC and staying there.
"XDC's expanding exchange footprint now counts Kraken among its ranks, following integrations with Bybit, MEXC and others. With USDC transfer volume on the network crossing $12 billion since inception, momentum across exchanges and tokenized-asset platforms is building rapidly," says Amitava Mandal, Director, XDC Tech US, Inc.
High gas fees and network congestion on legacy blockchains have long been a cost burden for traders and institutions moving large volumes between venues. Kraken's listing on XDC sets the withdrawal fee at just $0.25, the lowest on the platform, offering one of the most cost-efficient stablecoin settlement paths available on a major exchange today.
Originally built to modernize global trade finance, XDC Network has steadily grown into a faster and cheaper alternative to older, more expensive blockchains. Its speed and low costs have caught the attention of major exchanges, and Kraken's integration is the latest sign that XDC is moving well beyond its enterprise roots.
The cost advantage of moving USDC on XDC, previously the domain of institutional desks, is now accessible to anyone on one of the world's most widely used exchanges. As capital continues to flow toward faster and cheaper networks, XDC's expanding exchange presence puts it squarely in the conversation.
Stablecoins are no longer a crypto-native tool. They are fast becoming the backbone of global value transfer, from retail payments to institutional settlement. As adoption accelerates and regulatory clarity improves worldwide, the demand for blockchains that can handle stablecoin transactions at speed and scale will only grow. XDC's integration with Kraken positions the network at the center of that future. USDC deposits and withdrawals on XDC Network are live on Kraken effective immediately.
About XDC Network
XDC Network is an open-source, EVM-compatible layer 1 blockchain built for payments, trade finance and real-world assets, offering high throughput, low fees and enterprise-grade security while being ISO 20022-compliant to support interoperability with global financial messaging and payment systems. XDC Network underpins a growing ecosystem of regulated digital money, trade, and settlement solutions across the globe. For more information, visit xdc.org.
About Kraken
Founded in 2011, Kraken is one of the world’s longest-standing and most secure crypto platforms globally. Kraken clients trade more than 600 digital assets, traditional assets such as U.S. futures and U.S.-listed stocks and ETFs, and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Trusted by millions of institutions, professional traders and consumers, Kraken is one of the fastest, most liquid and performant trading platforms available. Kraken’s suite of products and services includes the Kraken App, Kraken Pro, the Kraken App, Kraken Institutional, Kraken’s on-chain offerings and the Ninja Trader retail trading platform. Across these offerings, clients can buy, sell, stake, earn rewards, send and receive assets, custody holdings, and access advanced trading, derivatives, and portfolio management tools. Kraken has set the industry standard for transparency and client trust, and it was the first crypto platform to conduct Proof of Reserves. It complies with regulations and laws applicable to its business, while actively protecting client privacy and maintaining the highest security standards. For more information, visit www.kraken.com.
Media Contact
Ashwini Shinde
ashwini@xinfin.org



Gateway Celebrity Fight Night Delivers an Unforgettable Evening Directly Funding Early-Phase Cancer Research
Dr. Stacie J. Stephenson and Richard J Stephenson, chairman and vice-chair of Gateway for Cancer Research, a nonprofit 501(c)(3) organization committed to funding innovative Phase I and Phase II cancer clinical trials, hosted Arizona’s premier fundraising event of the season, Gateway Celebrity Fight Night, on Saturday, March 21, at the Fairmont Scottsdale Princess in Scottsdale, Arizona. The evening showcased the vibrant energy and dedication of the community coming together for a shared mission: to champion groundbreaking cancer research and highlight the importance of early-phase clinical trials in transforming patient care.
This year’s Gateway Celebrity Fight Night drew entertainers, musicians, philanthropists, and leading medical experts to raise critical funds for early-phase cancer clinical trials, an area often overlooked and underfunded yet essential to advancing the most promising new cancer drugs and therapies.
Bryan Adams, a Grammy Award-winning singer and global rock icon, headlined the event with a dynamic private rock concert and featured renowned 16-time Grammy Award-winning producer David Foster, whose longstanding role as musical director continues to shape the event’s signature sound. The evening was emceed by cancer survivor, actor, and Broadway star Erich Bergen ("Love Story," "Madam Secretary"), whose humor charmed and energized the room, along with powerhouse R&B vocalist Sheléa, and captivating jazz singer Brenna Whitaker, each delivering unforgettable performances that elevated the night’s celebration.
Guests were also introduced to the powerful story of James “Chris” Kirk, a patient impacted by a Gateway-funded clinical trial after being diagnosed with stage 4 pancreatic cancer and a rare FGFR mutation found in only 1% of patients.
Chris is under the care of Dr. Sameek Roychowdhury, a renowned physician at The Ohio State University Comprehensive Cancer Center and head of Gateway for Cancer Research’s Scientific Peer Review. Dr. Roychowdhury is leading an innovative Phase II study that uses telemedicine to deliver pemigatinib to pancreatic cancer patients with FGFR gene alterations. This approach allows patients like Chris to receive groundbreaking treatment from home, with medications shipped and labs handled locally. Early results show promising patient outcomes, giving Chris a renewed sense of hope and more time with his family.
“Gateway for Cancer Research is at the cutting edge of early-phase discovery, where bold ideas are transformed into life-changing possibilities,” shared the evening’s host, Dr. Stacie J. Stephenson, an integrative health expert and bestselling author. “Every breakthrough begins with courageous patients, visionary researchers, and a community of supporters who believe in what’s possible. Together, we are accelerating progress and bringing new hope to those who need it most.”
“Gateway for Cancer Research continues to demonstrate what is possible when purpose and generosity come together,” said Gateway’s founder, Richard J Stephenson. “We are deeply grateful for the extraordinary support of our donors and partners, whose commitment allows us to fund innovative research that has the potential to save lives.”
The black-tie event featured a cocktail reception, elegant dinner, and an exciting live auction, including a one-of-a-kind sapphire and diamond ring, and a brand-new 2026 Toyota Land Cruiser donated by Valley Toyota Dealers.
About Gateway for Cancer Research
Founded in 1991, Gateway for Cancer Research is one of the only nonprofits solely dedicated to funding Phase I and II clinical trials for cancers of all types, urgently bringing breakthroughs to the bedside for courageous patients and their families. For more information, visit www.gatewaycr.org.
About Gateway Celebrity Fight Night
Gateway Celebrity Fight Night helps to advance cancer research by raising money to fund early phase clinical trials that can meaningfully improve patient outcomes. Gateway is dedicated to ensuring that 100% of all proceeds and donations directly fund cancer research. For more information, visit celebrityfightnight.org.
Media Contact
Rachael Stewart
rstewart@kruppagency.com
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UK Kava Coalition and CEBDP Hosted Landmark Kava Symposium in London
Last week, the UK Kava Coalition and CEBDP brought together policymakers, researchers, and cultural leaders in London for its first-ever kava in the U.K. symposium — an effort to advance kava policy in the U.K.
Held at the ORTUS Conferencing and Events Venue in Denmark Hill, the full-day symposium featured a robust agenda of expert presentations and panel discussions exploring kava’s role across public health, international policy, agriculture, and diaspora communities. The event concluded with an evening reception, fostering continued dialogue among stakeholders.
The symposium opened with remarks from Member of Parliament Charlotte Nichols and messages from Pacific Island diplomatic representatives, including the Vanuatu Honorary Consulate and the Fijian and Tongan High Commissions, setting the tone for discussions on balancing public safety with cultural respect. Speakers emphasized the need to reassess misconceptions about kava in light of evolving research and global regulatory changes.
Tex Cavubati, a professional rugby player, delivered a compelling address on kava’s role in fostering calm, healthier social spaces. Drawing from his experience, he noted a growing shift among young players away from alcohol toward kava, highlighting its ability to support reflection, emotional openness, and more constructive forms of connection.
Akuila Dresa, a warrant officer, spoke on the contradiction faced by Fijian servicemen in the U.K., who serve the country yet are denied access to kava, a plant central to their culture. Representing more than 3,000 Fijian soldiers, he framed legalization as an issue of dignity, respect, and cultural recognition within British society.
Tok Aisake and Dr. Viliami Fakava highlighted the importance of kava agriculture in Tonga, emphasizing its role in identity, livelihoods, and community life. They underscored that kava is not just a commodity but a cultural keystone that must be respected in policy discussions.
Dr. Simon Gellar outlined kava’s history and use, while Douglas La Rose shared insights on U.S. regulatory progress and opportunities for alignment. Timmy Davis and Sam Lawes of CEBDP addressed research barriers in the U.K. and emphasized the importance of evidence-based policymaking.
“The UK Kava Symposium represented an important step toward modernizing how policymakers understand and regulate kava across the globe,” said Douglas La Rose, Executive Director of the Kava Coalition in the U.S. “By bringing together voices from research, government, and Pacific communities, we helped ensure that future policy discussions are grounded in science, cultural respect, and real-world experience while addressing misconceptions.”
Participants also emphasized the need to move away from a “medicine-first” regulatory framework, instead recognizing kava as a traditional, single-ingredient food with deep cultural roots. Discussions highlighted how current regulatory barriers have limited research and access in the U.K., while contrasting approaches in other countries have allowed for more balanced oversight.
About Kava Coalition
The Kava Coalition is an alliance of noble kava consumers, experts, and industry leaders committed to advancing kava education, advocacy, and choice. By promoting responsible consumption, market transparency, and cultural respect, the Coalition works to ensure that noble kava is widely recognized, accessible, and valued as a safe, pro-social beverage. For more information, visit www.kavacoalition.org.
About UK Kava Coalition
UK Kava Coalition (UKKC) works to protect and promote the cultural, social, and economic significance of kava for Pacific Island communities in the UK. Through advocacy, cultural engagement, and government outreach, UKKC aims to secure legal and fair access to kava as a beverage for all who value it. For more information, visit www.kavacoalition.uk.
Media Contact
Douglas La Rose
info@kavacoalition.org



CXC Announces Patent Allowance for Chitosan Suspension Technology Unlocking New Potential Across Skincare Industries
CXC™, a Montréal-based technology company focused on providing “Real Solutions to Real Problems,” announces the allowance of its proprietary chitosan suspension technology patent in Canada and Australia, with additional jurisdictions expected to follow. The milestone marks a significant step in the company’s efforts to advance the practical use of chitosan across skincare and other consumer applications through its CXC-SKIN platform technology.
According to François Lamoureux, CEO of CXC, the announcement reflects years of work addressing a longstanding scientific limitation. “For decades, natural biopolymers like chitosan have shown remarkable potential across multiple industries, but their non-solubility in neutral water has limited their real-world use,” he says. “What we have developed is a way to overcome that barrier and unleash chitosan’s documented superpowers, such as exceptional anti-aging properties.”
Lamoureux explains that chitosan, derived from natural sources, has been widely studied for being one of nature’s plastics. “These materials have long been recognized for their potential to displace petrochemicals and replace microplastics, but they have seen limited adoption except when used at very low concentrations. CXC-SKIN technology has solved this problem, and a number of Patent Offices around the world have agreed,” he says.
CXC’s technology is maturing at a perfect time, as evidenced by the recent product launches by a couple of large brands that contain or even feature chitosan. Lamoureux says, “The fact that some very big companies are deciding to use chitosan as a way to increase performance by natural means instead of relying on synthetic chemistry is good news. The great news for CXC-SKIN is that these brands’ new formulations typically contain less than 0.3% of chitosan, as noted in a recent company presentation. We solve a real problem here for the consumer because one doesn’t really see the superpowers of chitosan under concentrations of around 1.5%. We can go to 10% and beyond of chitosan suspended in water.”
He adds that the amount of chitosan in the formulation is key. “Chitosan’s efficacy is well-documented. With the high concentrations that the CXC-SKIN tech allows for, what we are seeing is botox-like results on fine lines and wrinkles, but without the botox. These kinds of results are absolutely consistent with a scientific article in the journal Cosmetics and peer-reviewed papers regarding chitosan, which number over 90,000,” Lamoureux states.
Lamoureux frames the patent allowance announcement as part of a broader trajectory. “This patent allowance is an important step, but it is part of a larger effort to bring practical solutions to industries that have been working around these limitations for years,” he says. “Our goal has always been to translate scientific potential into something that can be used reliably and at scale. Our technology is ready to be deployed and enjoyed by consumers who are tired of not seeing results from skincare products in relation to the price they are paying. Performance matters. CXC-SKIN’s chitosan suspension technology delivers on performance.”
CXC operates as a technology platform that identifies and develops intellectual property solutions to address real-world challenges, working with research institutions and commercial partners to bring innovations to market. With patent allowance now secured in multiple jurisdictions, CXC’s chitosan suspension technology is positioned to move further into commercialization discussions, as the company continues to expand its intellectual property footprint globally.
About CXC
CEO François Lamoureux leads CXC™, a Montréal-based technology company advancing practical applications of natural biopolymers. With a focus on solving long-standing scientific limitations, he has guided the development of CXC-SKIN, a patented chitosan suspension technology designed to improve performance in skincare and consumer products. Lamoureux’s work centers on translating well-documented scientific potential into scalable, real-world solutions, positioning CXC at the intersection of innovation, sustainability, and commercial application. For more information, visit cxcip.ca.
Media Contact
Marisa Kristofiak
marisa@cxcip.ca



Cannabix Technologies and Omega Laboratories Advance Breath-Based THC Detection for Objective Assessment of Recent Marijuana Use
Cannabix Technologies Inc. (CSE: BLO) (OTC: BLOZF), a developer of the Marijuana Breath Test (“MBT”) system for law enforcement and workplace applications, along with Omega Laboratories, announce significant progress in the development and validation of a portable breath-based THC collection and laboratory analysis method for more accurate assessment of recent marijuana use. As laws regarding marijuana shift across North America and beyond, the discussion around ensuring responsible use has moved from “if” to “how.” Yet amid regulatory changes and evolving public attitudes, a critical question remains unresolved: how do we know when someone is actually under the influence?
Current drug testing methods like oral fluid, urine, or hair are not designed to answer this. While they can confirm marijuana use days, weeks, or even months after consumption, they offer no clear picture of impairment in the moment. The only method currently available would be to utilize blood which would be highly invasive. This mismatch poses growing challenges for employers, law enforcement, and public safety policymakers. In a world where cannabis is legal but operating heavy machinery while high is not, the distinction between past use and present influence isn’t just important it’s essential.
The Science of Recency: A Complex Puzzle
Unlike alcohol, which metabolizes in predictable curves, is very volatile, and can be breath-tested with relative precision, tetrahydrocannabinol (THC), the primary psychoactive compound in cannabis behaves differently. It's fat-soluble, meaning it can remain detectable in the body long after its intoxicating effects have worn off. This makes conventional drug tests ill-suited for scenarios where the timing of consumption matters.
“There’s a clear need for tools that don’t just detect marijuana,” says Bryan Loree, CFO and Director at Cannabix Technologies. “We need tools that can detect recent use ideally within a few hours.”
Cannabix has developed a breath-based collection device to be used with laboratory-based mass spectrometry analysis, which aims to address this challenge. By focusing on detecting delta-9 THC specifically within a time window that aligns with psychoactive effects, the company is contributing to a new approach in marijuana testing designed for more relevant assessment of recent use.
From Lab to Real World Device and Results: Engineering a Breath Detection Breakthrough
Solving the recency problem isn’t just a matter of building a new gadget; it requires novel science. The challenge lies in isolating THC in exhaled breath, where concentrations are extremely low measured in picograms (trillionths of a gram) and non-volatile.
This is where Cannabix's long-term investment in R&D sets it apart. The company has spent several years refining its Breath Collection Unit (BCU) and partnering with Omega Laboratories (in May 2024) to develop a laboratory test method for mass spectrometry analysis. Omega Laboratories is a major player in the drug testing services market.
Through this partnership, Cannabix and Omega have successfully:
- Developed a validation packet for delta-9 THC in breath using Cannabix hardware and Omega’s laboratory developed test method
- Established quantification protocols using Cannabix’s breath samples
- Published a study in March 2026 in the Journal of Analytical Toxicology publication, titled: "Simultaneous Analysis of Δ9-THC, Δ8-THC, CBD, and CBN in Breath Aerosols Collected Using Cannabix Technologies Breath Collection Unit." The study is available at doi.org/10.1093/jat/bkag016.
This opens the door to broader cannabinoid profiling, offering more nuance than traditional pass/fail drug tests and enabling better-informed decisions across industries.
Law Enforcement and Employers: A New Tool for a New Era
The real-world applications of a breath-based THC test are expansive. For law enforcement, it could provide objective, post-accident, time of stop evidence during impaired driving investigations, an area currently plagued by subjectivity and legal ambiguity. For employers, it represents a fairer approach to workplace safety, focusing on recent use rather than penalizing legal, off-duty use.
The urgency is rising. As noted in a 2025 New York Times article on cannabis and road safety, roadside cannabis impairment tests are fraught with legal challenges and inconsistent outcomes. A precise, validated breath test would offer a more defensible and socially acceptable solution.
Not Just a Device — A Shift in Paradigm
Cannabix Technologies isn’t alone in pursuing breath-based THC detection, but it’s one of the few with several years of runway and deep technical credibility. The team includes biomedical engineers, medical imaging specialists, and forensic science experts, among them Dr. Raj Attariwala, a dual board-certified radiologist, nuclear medicine physician, and Ph.D. in biomedical engineering. His role in applied physiology, shaping the company’s IP and validation strategy, signals that this is more than a tech startup it’s a science-first innovation venture.
“Breath testing for THC provides the shortest detection time window for recent marijuana use,” stated Rav Mlait, CEO of Cannabix Technologies. “California's Assembly Bill 2188, which took effect in January 2024, prohibits employers from discriminating against employees or job applicants based on non-psychoactive marijuana metabolites, which can linger for days or weeks after use.”
Unlike blood or urine tests, breath analysis offers non-invasive, near-instant results. That aligns with growing demand for portable breath collection tools in criminal justice, workplace compliance, and even healthcare. And with increasing scrutiny of cannabis policies in legalized jurisdictions, the need for breath-based testing, coupled with gold standard mass spectrometry analysis, may soon become a regulatory standard.
Looking Ahead: From Validation to Commercialization
With key validation work now completed, Cannabix is rapidly advancing toward commercial launch of the Marijuana Breath Test. The Company’s ongoing collaboration with Omega Laboratories continues to build strong momentum toward delivering a new era in drug testing — one that better balances evolving marijuana policies with public safety.
Media Contact
Cannabix Technology
info@cannabixtechnologies.com



DOSS Raises $55 Million to Replace Legacy ERP with Self-Implementing Operations Software
DOSS, the company building an AI-native Operations Cloud for physical-goods companies, today announced it has raised $55 million in Series B funding. The round was co-led by Madrona and Premji Invest. Intuit Ventures joined the round alongside new investors Greyhound Capital and Commerce Ventures, with continued support from Theory Ventures, General Catalyst, Contrary Capital, Mintaka, Pathlight VC, and 47th Street Partners. Madrona Managing Director Karan Mehandru will join the DOSS board.
The company was founded to solve a problem that has frustrated operators for decades across consumer goods, retail, wholesale, and manufacturing: ERP systems take years to deploy and fail to keep pace once live.
Most product companies today manage dozens of sales channels, complex supplier networks, and multiple fulfillment partners. But their applications were designed for a far less complex world. This forces teams into spreadsheets and manual workarounds, or costly re-implementations of their existing systems every time the business changes.
DOSS takes a different approach. Its Operations Cloud is a composable, extensible system built on a unified data model. It is designed so companies can deploy and adjust business modules for procurement, inventory, orders, and fulfillment to match how the company actually works, not the other way around.
Operations Cloud features an Adaptive Resource Platform (ARP) with modules across the value chain, a robust integration layer, a workflow engine, real-time business intelligence, and an AI copilot. This lets users make changes, fix errors, and pull reports through chat, all while keeping existing accounting software in place. As businesses grow, teams can add new channels, products, or processes and reconfigure operations without re-implementation.
“Traditional ERP deployments often take so long that by time they go live, the business has already fundamentally changed,” said Wiley Jones, co-founder and CEO of DOSS. “Worse, they lock teams into a way of working that no longer fits. Where legacy ERP locks in the entire operating model the moment it goes live, DOSS keeps changing. Every customer gets software that keeps rebuilding itself as their business changes.”
Enterprise resource planning systems have gone through three generations since the 1960s: mainframe (Gen1), client-server (Gen2), and cloud (Gen3). Each was defined by how applications were built, deployed, and changed. In every generation, implementation meant assembling the entire system at once. This took months or years of customization, integration, and configuration that locked teams into a rigid operating model.
DOSS inverts that approach with what it calls its Gen 4 architecture. The AI-native platform ingests a company’s business context and operational data. It generates a purpose-built setup and keeps refining it through software rather than professional services. Customers review and validate the setup before launch, but the platform learns from every deployment to continuously improve itself.
In the past 12 months, DOSS has grown its customer base more than tenfold, expanding from consumer goods into retail, wholesale, and manufacturing. Verve Coffee Roasters went live on DOSS in weeks, cutting manually batched orders from 30% to 1% and saving over 20 hours a week. “DOSS solved this without replacing existing tools and gave us fast insights across the entire organization,” said Anthony Fassio, Chief Retail and Operations Officer at Verve. Mezcla, meanwhile, automated order-to-cash across multiple sales channels and doubled purchase order processing speed.
According to Gartner, global IT services spending will reach $1.86 trillion in 2026 — more than five times the size of the software market itself — with much of it tied to implementation, integration, and maintenance. DOSS has created a platform designed to absorb that work.
“ERP is one of the largest software markets in the world, yet customer satisfaction remains remarkably low,” said Karan Mehandru, Managing Director at Madrona. “Markets like this don’t break open often, and when they do, it’s usually because the underlying technology has shifted enough to make the old architecture indefensible. We believe that moment has arrived for operations software, and DOSS has built the right foundation to capitalize on it.”
The company has been making this architectural bet since its founding in late 2022. “We founded DOSS on the conviction that enterprise systems would eventually build themselves. We just assumed it would take a decade to get there,” said Arnav Mishra, co-founder and CTO of DOSS. “Three years in, we’re already starting to deliver it. The platform can generate, validate, and evolve a company’s system instead of relying on manual consultant configuration, and it gets better with every deployment.”
DOSS is seeing massive accelerations in capabilities due to underlying model improvements that will ultimately unlock self-driving implementations in 2026. The company plans to more than double its engineering team by year-end and is hiring across engineering, product, and sales out of San Francisco.
“What stood out to us was how quickly customers are adopting DOSS in environments where operational complexity is the norm,” said Vedant Agrawal, Vice President at Premji Invest. “The team has built strong traction with companies managing real supply chain challenges across retail, manufacturing, and consumer brands.”
About DOSS
DOSS is the AI-native Operations Cloud for the physical economy, connecting the flow of goods, dollars, and data. The platform serves as the operational core around a company’s existing general ledger, managing inventory, orders, procurement, and fulfillment in a single system with real-time visibility, automated workflows, and adaptive operations. For more information, visit www.doss.com.
For media inquiries, please contact press@doss.com.



Vishal Group Expands Consumer Distribution Platforms Across Emerging Markets
Vishal Group, a diversified business group headquartered in Nepal, announced the expansion of its consumer distribution platforms and global brand partnerships across South Asia and select emerging markets, including Africa and the Middle East. The initiative aims to improve market access, strengthen supply chain integration, and support multinational fast-moving consumer goods (FMCG), luxury, and consumer lifestyle brands operating in complex emerging economies.
Expansion Focuses on South Asia, Africa, and the Middle East
The expansion comes as global consumer brands increasingly look beyond mature economies for sustained growth. Markets across South Asia, Africa, and the Middle East continue to see rising demand driven by demographic growth, urbanization, and expanding access to modern retail. According to multiple global industry forecasts, emerging markets are expected to account for a significant share of global consumer growth over the next decade. At the same time, these markets present operational complexity that requires strong local execution, regulatory expertise, and reliable infrastructure.
For many international brands, the ability to scale depends on partners that can navigate fragmented distribution networks and adapt global standards to local market realities. Vishal Group addresses these challenges by building consumer access platforms designed for sustained growth and long-term market development.
In South Asia consumer markets, the expansion includes strengthening route-to-market execution across modern retail and general trade channels. Vishal Group aims to improve product availability and distribution coordination while supporting brand rollouts beyond primary metros into secondary cities.
Distribution Investments Support Market Access
Distribution infrastructure plays a central role in enabling brands to operate across emerging economies, where logistics and supply chain coordination directly affect market reach. In West Africa, growing urban populations and expanding retail networks continue to drive FMCG demand, according to a Maersk report on FMCG demand in West Africa, supported by improvements in port connectivity, warehousing, and inland logistics in markets such as Nigeria and Ghana.
Across Africa, the FMCG sector serves a consumer base of more than 1.2 billion people, with the continent’s consumer market projected to reach about USD 2.5 trillion by 2030, according to a AMENA AFRICA report on Africa’s consumer market growth. This growth underscores the need for scalable distribution platforms.
Vishal Group has developed distribution infrastructure designed to support regulatory compliance, supply chain coordination, and localized execution across diverse operating environments. These platforms are designed to improve product availability while supporting efficient supply chain operations across diverse market environments.
Diversified Operating Model Supports Market Execution
Vishal Group operates across multiple sectors, allowing it to support brands through an integrated ecosystem that extends beyond distribution. By aligning distribution, advisory capabilities, and consumer engagement, the company strengthens execution across different stages of market development.
Within this broader structure, FMCG distribution represents one of Vishal Group’s largest and fastest-growing verticals. The company continues to scale operations focused on improving product availability across complex markets. Through its distribution ecosystem, Vishal Group supports product access across multiple markets, operating across markets representing a combined consumer base of more than 2.5 billion people. It also facilitates the movement of billions of product units annually.
These capabilities reflect the group’s focus on building long-term platforms rather than transactional distribution relationships.
Leadership Perspective on Long-Term Growth
Arpit Agrawal, executive director of Vishal Group, said the company views distribution as a strategic capability that supports sustainable expansion across emerging markets.
“Sustainable expansion in emerging markets requires execution models that combine global brand standards with localized infrastructure and regulatory alignment,” Agrawal said. “The focus is on building scalable platforms that allow international brands to operate effectively while responding to evolving consumer demand across diverse markets.” (Learn more about Agrawal and Vishal Group’s execution model in a New Business Age article from 2014.)
Alongside its distribution expansion, Vishal Group continues to invest in experiential retail and hospitality projects that integrate international brand standards with local consumer insights. These initiatives are designed to enhance brand visibility and consumer engagement across emerging markets.
The company continues to work with international brands, investors, and distribution partners seeking reliable platforms for long-term growth across developing economies.
About Vishal Group
Vishal Group is a diversified business conglomerate headquartered in Nepal with operations across manufacturing, financial services, consulting, retail, real estate, CPG distribution, automobiles, infrastructure, and hospitality development. Through its integrated distribution ecosystem and partnership-led approach, the company connects global brands with high growth emerging markets across South Asia and Africa. For more information, visit vishalgroup.com.
Media Contact
Vishal Group
info@vishalgroup.com



Shook & Stone Marks 30-Year Milestone with $50,000 Community Giving Pledge
Shook & Stone, a leading Nevada personal injury and disability law firm, is proud to announce its 30th anniversary of legal service. To commemorate three decades of advocacy, founders John B. Shook and Leonard H. Stone have pledged over $50,000 in community support initiatives throughout the year, reinforcing the firm’s long-standing commitment to the residents of Southern Nevada.
The anniversary comes on the heels of the firm’s recent "Free Gas" event, where Shook & Stone provided $10,000 in fuel assistance to Las Vegas residents. This initiative is a cornerstone of a broader mission to provide practical, immediate support to the community beyond the courtroom.
"Giving back has always been part of who we are," said co-founder John B. Shook. "It’s not something separate from the business; it’s part of the same responsibility we feel toward the people we serve every day. As we reach this 30-year milestone, our focus remains on providing legal support that is both accessible and consistent."
Since its founding, Shook & Stone has specialized in a multi-disciplinary approach to injury law, managing overlapping personal injury, workers’ compensation, and Social Security disability claims within a single organization. This model was designed to streamline the legal experience for clients facing complex, simultaneous challenges.
"Our responsibility doesn’t stop once a case is filed," said co-founder Leonard H. Stone. "It’s about making sure clients understand what’s happening and how to move forward with confidence. We stay engaged throughout the process, ensuring clients feel supported from start to finish."
Key features of the Shook & Stone service model include:
- Contingency-based advocacy: Removing financial barriers by ensuring legal fees are only incurred if a case is successfully resolved.
- Proactive communication: A structured engagement approach that prioritizes regular updates and timely responses to client inquiries.
- Comprehensive representation: Addressing the intersection of workplace injuries and long-term disability to provide a coordinated client experience.
As Shook & Stone enters its fourth decade, the firm continues to prioritize legal excellence alongside its $50,000 annual commitment to local fundraising and community events.
About Shook & Stone
Founders John B. Shook and Leonard H. Stone built Shook & Stone into one of Nevada’s leading personal injury firms through nearly three decades of relentless advocacy for the injured and disabled. Shook is known for multimillion-dollar verdicts and a career devoted to protecting the underdog, while Stone brings deep expertise in catastrophic injury litigation and statewide legal leadership. Together, they emphasize client accessibility, clear communication, and community service, shaping a firm grounded in justice and compassion. For more information, visit www.shookandstone.com.
Media Contact
Scott Eberstein
marketing@shookandstone.com



Mirage Announces $75 Million in Growth Financing from General Catalyst
Mirage, the AI video company used by more than 20 million creators, small businesses, and enterprises worldwide, today announced $75 million in growth financing from General Catalyst’s Customer Value Fund (CVF), bringing its total funding to more than $175 million.
To date, more than 250 million videos have been created on Mirage's platform by individual creators and enterprises including HubSpot, CoreWeave, and King.
Building on this momentum, the company will use the capital to accelerate its growth engine with key products and regions. Specifically, Mirage plans to further expand in high-growth Asian markets.
CVF provides growth capital to companies like Mirage that have demonstrated strong unit economics and efficient, scalable acquisition strategies — enabling accelerated growth without additional equity dilution.
“AI makes it dramatically faster to build products, eroding traditional software moats and shifting the real advantage to companies that have efficient capital allocation and scaled distribution,” said Gaurav Misra, CEO of Mirage. “This partnership enables us to expand aggressively in new markets while continuing to invest deeply in product innovation and foundation model development.”
“Gaurav, Dwight and the Mirage team have built a powerful customer acquisition engine around a category-defining AI product. We’re proud to partner with Mirage as they accelerate growth and double down on their ambitious product roadmap," said Andrew Ziperski, Partner at General Catalyst, Customer Value Fund.
Agentic end-to-end video creation
Captions, Mirage's hero product, handles the content creation workflow from start to finish. It brings the judgment of a video editor to every project, while letting anyone refine their vision through simple text prompts. From generating to editing to refinement, Captions understands intent and executes with taste, so that users, regardless of technical skill, can produce polished videos.
With General Catalyst’s support, Mirage is entering its next chapter — accelerating global expansion while pushing the frontier of agentic video creation.
About Mirage
Mirage is an AI video company that enables professional-quality video creation and editing through natural language. Its flagship product, Captions, is available on iOS and web and is used by millions of creators, small businesses, and enterprises worldwide. The company is headquartered in New York City, recognized by Forbes AI 50, and backed by leading investors including General Catalyst, Index Ventures, Kleiner Perkins, Andreessen Horowitz, Sequoia Capital, HubSpot Ventures, and Adobe Ventures. For more information, visit mirage.app.
Media Contact
Callie Costello
press@mirage.app



Connecting the World, Driving Apex Growth: Apexmind Summit 2026 Successfully Held in Hong Kong
The Apexmind Summit 2026 was successfully held in Hong Kong today, bringing together leading global strategists, scholars, and business and policy leaders. The summit featured high-level dialogue on how emerging strategic opportunities are reshaping the global competitive landscape.
During the event, Apexmind Consulting officially announced the inauguration of its Hong Kong office. In addition, Mr. Yao Rongjun, founder and chairman of Apexmind Consulting, was honored as an Honorary Fellow of the Institute of Management Consultants Hong Kong (IMCHK).
These dual milestones highlight how the Chinese strategic consulting force, represented by Apexmind, is actively fostering a “cultural handshake” with the global business community through Hong Kong. Guided by the vision of “Strategic Co-evolution,” the firm continues to advance its global expansion in a meaningful and tangible way.
Redefining the Logic of Competition and Interpreting the Essence of Strategy in the New Era
Mr. Yao Rongjun delivered a keynote address offering a profound analysis of how competitive dynamics are evolving in the new era. He emphasized:
“Competition is not about meeting demand, but about winning the mind. The purpose of business is not to create customers, but to occupy a position in the mind. Business is not about improving efficiency, but about winning people’s hearts. Decisions should not be made from the inside out, but from the outside in. Strategy is not the sum of parts, but an integrated system.”
In his view, as Chinese enterprises transition from product globalization to brand and model globalization, the global market increasingly requires a strategic language that is both universally applicable and capable of engaging in meaningful dialogue with the world.
Gaining Recognition from International Professional Forces, Co-Building a New Global Consulting Ecosystem
Nicholas Warn, Chair of the International Council of Management Consulting Institutes, delivered a keynote address in which he shared his vision for deepening cooperation with Apexmind. He emphasized the importance of jointly building a global business ecosystem and driving the evolution of the consulting industry.
He noted, “What Chinese consultancies can bring to us — particularly firms like Apexmind — is an enrichment of what we have already.”
This recognition from a leading global consulting body, together with Mr. Yao’s honor as an Honorary Fellow of the Institute of Management Consultants Hong Kong (IMCHK) on the same day, signals a pivotal shift. Chinese strategy consulting is evolving from a recipient of global business wisdom into a co-creator of original strategic thought leadership.
Identifying Seven Strategic Opportunities, Mapping the Growth Blueprint for Chinese Enterprises
Co-President of Apexmind Consulting, Mr. Chen Ji released “Seven Strategic Opportunities for Chinese Enterprises” on site, presenting a structured strategic methodology that provides companies with clear, actionable growth pathways and breakthrough directions. Each opportunity reflects insights refined through real-world strategic engagements with 62 enterprises. These frameworks enable companies to transform external uncertainty into sustainable growth certainty.
From Hong Kong to the World: Powering Shared Growth Across the Greater Bay Area
Distinguished speakers from academia, industry associations, and the business community also shared valuable insights. Professor Shi Weilei of The Chinese University of Hong Kong emphasized from a global perspective that the transnational strategies of Chinese enterprises must strike a balance between localization and global collaboration.
Mr. Yang Yang, Professor at the Hong Kong University of Science and Technology and Director of the HKUST Shanghai Center, highlighted the value created by disruptive innovation in smart city development. He noted that, in the AI era, data and algorithms are opening entirely new competitive arenas for global entrepreneurs.
Daniel Chan, President of the Institute of Management Consultants Hong Kong (IMCHK), noted that Hong Kong is evolving from a “super connector” into a “super value-chain enhancer.” By building a strategic bridge for Chinese enterprises expanding globally and international firms entering new markets through two-way empowerment, Hong Kong continues to demonstrate its unique value as a global hub.
Dr. Huang Weihong, Vice President of The Chinese Manufacturers' Association of Hong Kong, offered a Hong Kong perspective on how brands can achieve strategic breakthroughs in the new wave of consumer demand. He highlighted the importance of leveraging regional advantages and strategic insight to unlock new growth opportunities.
The establishment of Apexmind Consulting’s Hong Kong office, together with the successful conclusion of the summit, marks an important milestone in Apexmind’s global journey. While it represents a modest step for the firm, it signifies a meaningful leap for Chinese strategy consulting toward “cultural handshake” and “strategic co-evolution.”
With a proven track record of enabling 62 enterprises to achieve billion-scale growth, Apexmind Consulting continues to propel the industry forward — from setting local benchmarks to contributing to global standards.
Looking ahead, Apexmind remains committed to an open and collaborative vision, bringing strategy frameworks rooted in China and validated through real-world practice to the global stage. In an increasingly dynamic global business landscape, Apexmind Consulting is well positioned to elevate the Chinese consulting industry to new international heights.



AtomBite.AI Launches M1 Takeout Packing Robot to Solve the “Last Meter” of Commercial Kitchen Automation with Physical AI
AtomBite.AI, a pioneer in software-first embodied intelligence, today announced the launch of its flagship product, the M1 Takeout Packing Robot. This physical AI system is designed to solve one of the most persistent challenges in commercial kitchens: the flexible, error-prone nature of takeout packing. The M1 targets a global market of more than 15 million restaurants, including over 8 million that offer delivery services.
Purpose-built for the chaotic, high-speed environment of modern kitchens, the M1 addresses the critical “last meter” problem where variability in packaging, food containers, and order formats has historically limited the effectiveness of traditional automation. Unlike hardware-heavy systems of the past that relied on rigid, pre-programmed movements, the M1 is powered by AtomBite.AI’s proprietary dual-model architecture. This system combines foundation models to manage complex edge cases with Edge AI systems optimized for high-frequency, real-time execution.
“Takeout packing is the ultimate stress test for robotics,” said Dr. Dong Wang, CEO of AtomBite.AI and former CTO of Meituan Delivery. “The challenge isn’t mechanical precision — it’s intelligence. The M1 is designed to handle real-world variability, from crushed paper bags to leaking containers, in real time. We looked at the history of food robotics and saw a pattern of too much focus on hardware and not enough on intelligence. With the M1, we are building the brain first and enabling existing hardware to perform at a much higher level.”
This software-first approach reflects a broader industry shift toward “Physical AI.” By focusing on the “AtomBite Brain,” the company transforms standard robotic arms into flexible operators capable of navigating the most complex stages of the kitchen workflow. The M1 acts as an intelligent control layer, adapting dynamically to unpredictable conditions while maintaining the speed and reliability required for commercial operations.
To facilitate rapid adoption, the M1 is offered through a Robot-as-a-Service (RaaS) model. This eliminates upfront capital investment and converts automation into a predictable operating expense ranging from $2,200 to $2,900 per month. For a typical North American restaurant processing approximately 100 takeout orders per day, the M1 can replace one full-time packing role and recover up to $2,000 per month in refund losses through AI-powered visual verification. This results in a net monthly benefit of up to $2,825, helping operators address rising labor costs and ongoing staffing challenges.
The M1 was developed by a founding team with deep experience in scaling algorithmic systems for large-scale operations. Led by CEO Dr. Dong Wang, Head of Data Dr. Tao Li, and Head of Commercialization Steven Li, the team brings expertise from Meituan’s high-volume logistics networks to the world of embodied AI. This background informs the M1’s ability to learn from real-world interactions and continuously improve performance in the field.
About AtomBite.AI
AtomBite.AI is an artificial intelligence application company building the "AtomBite Brain" — a foundation model for flexible manipulation in commercial robotics. While the industry focuses on building robotic hands, AtomBite.AI focuses on the cognitive software layer that enables robots to see, reason and act in unstructured environments. Founded by former Meituan executives with deep expertise in large-scale logistics algorithms, the company's first product is the M1 Takeout Packing Robot. Utilizing a proprietary dual-model architecture and a zero-capex robot-as-a-service (RaaS) model, AtomBite.AI automates the chaotic last meter of food delivery fulfillment for the global restaurant industry. For more information, visit atombite.ai.



Life Assure Expands Senior Safety Product Line with GPS-Enabled Medical Alert Devices
Life Assure, a prominent medical alert system provider, recently announced the expansion of its line of senior safety products by introducing GPS-enabled medical equipment. The launch is indicative of growing usage of mobile safety products that are oriented to independent living and can offer the caregiver assurance that they can respond rapidly in case of an emergency.
With the aging population, the issues of elderly safety are becoming more pragmatic. The percentage of Canadians aged 65 and older, as given by Statistics Canada, was estimated at approximately 7.6 million or 18.9% of the total Canadian Population. This ratio is estimated to grow to 21.4–23.4% by 2030.
Simultaneously, there is increasing use of medical alert systems, with Canada having a medical alert system adoption rate of around 15% amongst older people. Such trends prove that there is a shift towards active safety measures, allowing the elderly to be independent without compromising security.
As more older adults choose to remain active within their homes and communities, traditional medical alert systems have struggled to keep pace. Historically limited to in-home use and reliant on landline or short-range connectivity, these devices often leave users without coverage once they step outside — creating critical safety gaps during everyday activities such as walking, shopping, or visiting friends.
To address these limitations, GPS-enabled medical alert devices now provide continuous protection wherever cellular service is available. With the press of a button, users can instantly connect with trained monitoring professionals who assess the situation, pinpoint the user’s location via GPS, and dispatch emergency services when needed. This capability is particularly vital in situations where individuals may be injured, disoriented, or unable to clearly communicate their location.
This advancement underscores Life Assure’s commitment to addressing real-world safety challenges faced by older adults and their families. By integrating GPS tracking into its medical alert platform, the company empowers seniors to maintain active lifestyles while ensuring rapid and accurate emergency response — without adding complexity for users or caregivers.
For caregivers — especially adult children supporting aging loved ones — location-enabled devices offer greater peace of mind. Real-time location insights enable faster, more reliable responses from both family members and emergency services. This is particularly important for individuals living with cognitive conditions such as dementia or Alzheimer’s, where wandering and disorientation can present serious risks.
Adoption of senior safety technology is driven not only by functionality but also by perception. Many older adults are hesitant to use traditional medical devices, often associating them with a loss of independence. Life Assure addresses this concern by positioning its solutions as tools that promote autonomy. With discreet, GPS-enabled protection, users can continue their daily routines and social activities with added confidence, knowing support is always within reach.
The company’s growth aligns with broader trends in healthcare and consumer technology. Advances in cellular connectivity, battery life, and wearable sensors have made GPS-enabled safety solutions more accessible and practical. As awareness grows around the importance of rapid emergency response in improving health outcomes, mobile medical alert systems are increasingly becoming a standard component of senior care planning.
From a broader healthcare perspective, timely intervention through effective alert systems may also help reduce long-term costs by minimizing injury severity, shortening hospital stays, and delaying the need for assisted living or long-term care services — delivering both financial and emotional benefits for families.
At the same time, caregiving continues to place significant emotional and logistical demands on families balancing work and personal responsibilities. Life Assure’s GPS-enabled devices are designed to ease this burden by offering continuous monitoring and reliable emergency access without requiring constant check-ins, allowing seniors to maintain independence while providing caregivers with reassurance.
As demand for mobile, reliable medical alert solutions continues to grow, Life Assure plans to further invest in technologies that integrate seamlessly into everyday life. The introduction of GPS-enabled devices marks a key milestone in the company’s ongoing commitment to innovation, user-centered design, and comprehensive senior safety.
With its expanded product offering, Life Assure continues to deliver solutions that support independent living while ensuring immediate access to help — whenever and wherever it is needed.
For more information, visit Life Assure at www.lifeassure.com.
About Life Assure
Operating for over a decade, Life Assure offers personal emergency response systems that ensure the safety and independence of the elderly. The company provides wearable medical alert products, home solutions, and GPS-based technology with 24/7 professional monitoring. These devices are available to customers across the country, providing the elderly and their caregivers with confidence and tranquility in the face of aging. For more information, visit www.lifeassure.com.




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