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Suzano Selects Avondale Global Gateway as Gulf Coast Hub, Bringing Regular Wood Pulp Imports Back to Louisiana for First Time in More Than 30 Years
Avondale Global Gateway (AGG) and Suzano today announced a five-year terminal services agreement that will bring regular wood pulp imports back to Louisiana for the first time in more than 30 years.
Under the agreement, AGG will serve as one of Suzano’s terminals in the Central Gulf Coast for their wood pulp shipments arriving from Brazil, to be distributed across North America by rail. The first vessel is scheduled to arrive at AGG in the first week of May this year.
The agreement marks a significant milestone for both Louisiana and Suzano, the world’s largest pulp supplier and one of Brazil’s biggest exporters which has been present in the American market for over 40 years. Suzano’s decision also aligns with its continued expansion in the region, including its 2024 acquisition of mills in Arkansas and North Carolina from Pactiv Evergreen. As part of its North American growth strategy, Suzano selected Avondale following a two-year evaluation process focused on logistics efficiency, infrastructure, and long-term scalability. The Avondale operation will support this strategy by creating a more centralized and efficient logistics footprint on the Gulf Coast.
“An efficient and resilient supply chain is essential to our business, and Avondale offers the combination of river access, rail connectivity, port infrastructure, and operational flexibility we were looking for,” said Juliana Vizintim, Operations Executive Manager at Suzano. “This partnership strengthens our Gulf Coast logistics platform and enhances supply assurance and efficiency for our customers across North America. At Suzano, we believe it is only good for us if it is good for the world, and we view this milestone as a foundation for long-term value creation — benefiting the local community, our business partners, and our customers. Suzano and Avondale share a common vision focused on collaboration, growth, and building a sustainable future together.”
To support the new operation, AGG has completed major upgrades to 245,000 square feet of warehouse space, including new concrete flooring, five additional loading doors, loading platforms, overhead awnings, and a laser fire detection and suppression system. These improvements were made specifically to meet Suzano’s operational requirements.
In parallel, a $13 million rail expansion is underway at Avondale, funded in part through Louisiana Economic Development’s FastSites program. Together with other site improvements, total investment tied to the Suzano operation is expected to exceed $20 million over time. The project is also expected to support 50 full-time jobs.
“Bringing wood pulp back to Louisiana is a major milestone,” said Adam Anderson, Chairman and CEO of T. Parker Host, parent company of Avondale Global Gateway. “This is new activity for the state, new jobs, and meaningful investment at Avondale. It reflects the kind of long-term industrial growth we believed this site could support and shows what’s possible when the right partner, infrastructure, and location come together.”
Rail service will play a central role in the operation, allowing cargo to move efficiently from vessel to warehouse to inland destinations across the United States. AGG worked closely with Union Pacific to align infrastructure and service capacity ahead of launch.
Since T. Parker Host acquired the former Avondale Shipyard in 2018, the 275-acre site has been steadily redeveloped into a multimodal logistics hub. Today, Avondale supports more than 600 workers across site operations, tenants, and active construction.
About Avondale Global Gateway
Avondale Global Gateway is a multimodal logistics and terminal facility located on the Mississippi River in Jefferson Parish, Louisiana. Operated by T. Parker Host, the site offers deep water dock access, large-scale warehousing, and Class I rail connectivity, supporting bulk and breakbulk cargo flows across North America. Learn more at www.avondaleglobalgateway.com.
About Suzano
Suzano is the world’s largest pulp supplier, a major paper and packaging producer in the Americas, and one of Brazil’s largest employers. Driven by a deep commitment to sustainability and innovation, Suzano produces responsibly grown raw materials that are exported to more than 100 countries, meeting global demand for bio-based solutions. These materials are used in everyday products that reach more than two billion people, including tissue, packaging, printing and writing paper, personal hygiene products, and textiles. Founded in Brazil more than 100 years ago, Suzano operates across Latin America, North America, Europe, and Asia. The company’s shares are listed on B3 in São Paulo (SUZB3) and the New York Stock Exchange (SUZ). Learn more at www.suzano.com.br/en.
Media Contact
Greer Stewart
Senior Marketing Manager, T. Parker Host
marketing@tparkerhost.com
+1 504-655-1144
Hawthorn Advisors
Suzano
suzano@hawthornadvisors.com



Nathan Sumekh Exits Legal Soft, Launches Disbo to Modernize Legal Payments
Nathan Sumekh, co-founder of Legal Soft, has completed an exit, divesting his majority ownership interest in the company he helped build to a high eight-figure ARR and into one of the legal industry’s leading remote staffing providers. He now turns his focus to Disbo, a compliance platform supporting bank-to-bank disbursement infrastructure built specifically for plaintiff law firms, set to launch later in 2026.
In a recent documentary chronicling his journey, Sumekh reflected:
“The relationship I have with my team is actually what I’m most proud of. With each team member or staff that we hired, I was always focused on getting to know the staff, personal growth, and even when we brought in friends or family. All these people greatly contributed to the person I am today.”
Sumekh will retain a minority stake and continue to support Legal Soft in a strategic advisory capacity while shifting his primary focus to a new venture aimed at addressing long-standing operational and infrastructure gaps within the legal industry.
Since its founding, Legal Soft has supported more than 1,000 law firms and deployed over 3,000 highly trained remote legal professionals across 14+ practice areas, including Personal Injury, Immigration, Lemon Law, Employment, Bankruptcy, and more.
“Building Legal Soft was a global project that allowed me to connect with incredible professionals and support law firms and medical practices worldwide. I made lifelong friends, and I’m proud of what we built. Now I’m excited to build AI that automates the compliance and operational tasks we used to staff for so talented people can focus on work that requires human judgment,” added Sumekh.
Watch the documentary on Nathan Sumekh’s journey building Legal Soft and his exit.
A New Chapter: Building Disbo
After more than a decade building operational infrastructure for law firms, Sumekh identified a process that has gone largely unchanged since the 1950s: how personal injury firms pay medical providers. Most personal injury firms still mail checks to doctors for liens and medical records, a process that requires cutting checks, obtaining signatures, tracking delivery, and manual reconciliation. Disbo eliminates the check entirely: firms search a verified provider directory, initiate payment from their trust account, and funds move bank-to-bank with automated client notifications and three-way reconciliation built in.
The platform makes compliance, speed, and cost reduction structural advantages instead of operational trade-offs, replacing a manual process with a financial infrastructure built for modern legal practice.
Background: Legal Soft
Under Sumekh’s leadership, Legal Soft built the infrastructure to deploy over 3,000 specialized legal professionals across eight global offices. The company developed training systems specific to legal workflows and workforce redundancy models that guaranteed coverage during high-volume periods or unexpected turnover, enabling firms to reduce staffing costs by up to 70% while maintaining quality standards that resulted in sub-5% monthly client churn.
“Out of all the partners that I’ve had over the last 25 years in my legal practice, Nathan [Sumekh] is among the top three most reliable, honest, and competent. He has done more in the last five years than most professionals I know have done in the last twenty,” said Sumekh’s business partner, Alex Tofer, attorney and founder of Tofer & Associates.
Sumekh retains a minority stake in Legal Soft and will continue in a strategic advisory capacity. Legal Soft’s leadership, operations, and client relationships remain fully intact.
About Disbo
Disbo is a bank-to-bank disbursement infrastructure connecting personal injury law firms directly to medical providers. The platform replaces manual check-based payments with instant, compliant, fully reconciled transfers, eliminating one of the last major administrative bottlenecks in legal practice management. For more information, visit disbo.com.
About Nathan Sumekh
Nathan Sumekh is a legal industry operator and entrepreneur who spent over a decade building the infrastructure that powers how modern law firms run. At Legal Soft, he architected the systems behind a 3,000-person global workforce, spanning eight offices, and developed training programs, quality assurance models, and compliance-first staffing operations that served over 1,000 law firms nationwide across 14+ practice areas. His work sits at the intersection of legal operations, workforce infrastructure, and regulatory compliance, giving him a ground-level understanding of where law firms lose time, money, and staff to broken processes. Disbo, his next venture launching later this year, applies that operational lens to one of the most persistent bottlenecks in personal injury practice: getting money from a trust account to a medical provider without a paper check. For more information, follow on LinkedIn.
Media Contact
Nathan Sumekh
nathan@disbo.com
+1 213-886-5443



Fix The World: Global Non-Profit Rebrands to Advance Biological Solution to Human Condition
Fix The World, an international nonprofit, today announced its rebranding from the World Transformation Movement, citing the need for a more focused approach to global reform. Leadership said the new name better aligns with the organization’s mission to promote Australian biologist Jeremy Griffith’s scientific work on the human condition.
The organization said its previous title emphasized long-term change but lacked the urgency demanded by current global crises. Escalating threats — from political polarization and mental health epidemics to environmental devastation — are viewed by the organization as evidence that traditional reforms fail to address the biological cause of our species’ troubled and destructive behavior.
Among those who have recognized the significance of Griffith’s work is Professor Harry Prosen, former President of the Canadian Psychiatric Association, who described it as the “11th-hour breakthrough biological explanation of the human condition necessary for the psychological rehabilitation and transformation of our species.”
Key Points
- Rebranding to Fix The World reflects escalating global crises
- Fix The World advances biologist Jeremy Griffith’s ‘instinct versus intellect’ explanation of the human condition
- Understanding this internal conflict is presented as key to addressing the world’s crises
The Paradox of the Human Condition
Despite our species’ extraordinary capacity for empathy, cooperation, creativity, and love, human history is inseparable from violence and cruelty. Alongside scientific breakthroughs, artistic achievement, and acts of compassion lies an unspeakable record of troubled and destructive behaviour. No other species exhibits such a profound contradiction between sensitivity and brutality.
Within evolutionary biology, the need to understand this contradiction has long been recognized as foundational. Harvard biologist E. O. Wilson framed it starkly: “There is no grail more elusive or precious in the life of the mind than the key to understanding the human condition.”
But while the problem itself has long been recognized, science has not settled on an explanation. It is this monumental deficiency in understanding that Griffith addresses with his explanation of the human condition, a theory prompting striking responses including comparisons to a “Darwin II” moment.
Griffith’s Biological Explanation
At the heart of Griffith’s treatise is the distinction between instinct and intellect. He argues that when a fully conscious mind emerged approximately two million years ago — associated in the fossil record with significant cranial expansion — it inevitably came into conflict with pre-existing instinctive orientations shaped by genetic selection.
While instincts can automatically orient behavior, a conscious, nerve-based intellect requires understanding. As the emerging intellect began experimenting in self-management, those instinctive orientations effectively ‘criticized’ and resisted these deviating experiments.
Griffith maintains that this unavoidable conflict produced an undeserved sense of guilt and insecurity, leading humans to become psychologically defensive — attacking, trying to prove wrong and blocking out the instincts’ ‘criticism’, which is our present, angry, egocentric, and alienated human condition.
Griffith further argues that once the origin of this conflict is understood, the need for such defensiveness is removed, making possible our species’ psychological rehabilitation. As he says, “It brings about the real repair, in fact, the transformation of ourselves and our planet. It fixes the world!”
Scholarly Responses to the Griffith’s Treatise
Griffith’s explanation of the human condition, presented most fully in his book "FREEDOM: The End of the Human Condition," has drawn praise from scientists, mental health experts, and public figures, in addition to the earlier-cited commendation from Professor Harry Prosen.
Professor David Chivers, former President of the Primate Society of Great Britain, described the work as providing “the necessary breakthrough in the critical issue of needing to understand ourselves.”
Spanish nuclear physicist and former Vice-President of the European Parliament, Professor Alejo Vidal-Quadras said, “FREEDOM is a really significant contribution to science, providing fundamental answers.”
Professor Stuart Hurlbert, Professor Emeritus of Biology at San Diego State University, described Griffith’s work as “a most phenomenal scientific achievement”, writing, “I am stunned and honored to have lived to see the coming of ‘Darwin II’.”
Additional assessments of Griffith’s work can be found at www.humancondition.com/reviews-commendations.
About Fix The World
Fix The World is dedicated to advancing the biological explanation of the human condition developed by Jeremy Griffith. With an active global community, it supports more than 80 volunteer-led centers across 30 countries. Fix The World continues to operate www.humancondition.com as its primary educational platform, from which it distributes its books, essays, and video presentations globally free of charge.
Media Contact
Damon Isherwood
damon@humancondition.com



D’Alessio Law Celebrates 12th Anniversary with Marco Fabián as FIFA World Cup Anticipation Builds
D’Alessio Law marked its 12th anniversary with an exclusive celebration at the iconic Magic Castle, bringing together leaders across entertainment, business, and sport. The evening was highlighted by the presence of two-time World Cup champion Marco Fabián. Founded by Forbes-published attorney Lorraine D’Alessio, the firm has become known for representing high-level clients across industries, including artists, athletes, entrepreneurs, and corporations with global reach. Headquartered in Los Angeles with an additional presence in Dallas, D’Alessio Law operates at the center of influential international networks.
Fabián’s appearance comes as anticipation builds for the upcoming FIFA World Cup, expected to be the largest ever staged. With approximately 7 million tickets projected across North America and unprecedented attendance on the horizon, Los Angeles is preparing to play a major role as a host city in the coming months.
The event also placed a spotlight on the charitable initiatives D’Alessio supports, as the firm was joined at the red carpet and celebration by several organizations as both guests and sponsors, with representatives from major charities including We 2 Matter, the Mike Tyson Foundation, Artists for Change, and The Trick. Celebrating the firm’s commitment to charity, Marco Fabián will sign a replica World Cup trophy in Mexico City for a charity raffle benefiting several charities and their causes.
Lorraine D’Alessio arrived on the red carpet in a GLAUDI by Johana Hernandez dress, setting the tone for an evening defined by both style and substance. The guest list included Filippo Puglisi-Alibrandi, President of the Italian Los Angeles Film Festival and 2026 Golden Globes accountant; Morgan Jacquat of Business France; and Julia Verdin, filmmaker and Artist for Change founder currently producing a film called, "The Killing Machine," about addiction and the fentanyl epidemic. Entertainment and music were represented by The Voice finalist Lila Forde and veteran producer Jay Firestone, while attendees connected to major esports organizations and Texas-based investors highlighted the firm’s cross-industry influence.
For twelve years, D’Alessio Law has built a legacy rooted in advocacy, influence, and global reach. The anniversary celebration served not only as a milestone moment, but also as a reflection of Los Angeles’ growing role in shaping the cultural and international landscape surrounding the FIFA World Cup.
Media Contact
Zack Teperman
zack@ztpr.net



WuXi AppTec Presents Oncology Drug Discovery Advances at AACR 2026
WuXi AppTec, a leading global contract research, development, and manufacturing organization (CRDMO) presented 13 scientific posters at the 2026 Annual Meeting of the American Association for Cancer Research (AACR), held April 17–22 in San Diego, CA. The company demonstrated how its integrated discovery platform helps partners accelerate drug development across multiple modalities and therapeutic targets. The research covered three areas: integrated high-throughput drug discovery, R&D of emerging modalities, including targeted protein degradation (TPD) and mRNA-LNP delivery, and cancer resistance mechanisms and overcoming strategies.
Can WuXi AppTec's Integrated Discovery Platform Power Oncology?
WuXi AppTec's integrated platform combines high-authority screening, pharmacology, and early assessment in a single end-to-end system.
At AACR, WuXi AppTec demonstrated this integration through a study combining high-throughput screening with early therapeutic index determination and safety profiling. This approach enables simultaneous assessment of efficacy and multi organ toxicity, addressing major drivers of late-stage failure and thereby accelerating go/no go decisions. WuXi AppTec's platform also supports parallel evaluation across multiple modalities and targets within a single discovery stage. In one example, WuXi AppTec deployed an integrated high-throughput screening system that combines both cell-free and cell-based assays to evaluate inhibitory activities of small molecules, peptides, antibodies, and ADCs against multiple RGD binding integrins, boosting screening throughput while improving predictive accuracy for downstream activity.
Together, these capabilities show how WuXi AppTec's integrated platform drives progression, accelerates timelines, and improves the decision-making precision of early discovery.
WuXi AppTec's Capabilities in Targeted Protein Degradation (TPD), mRNA-LNP, and Emerging Oncology Modalities
WuXi AppTec's integrated platform supports a broad range of emerging modalities, including targeted protein degradation (TPD), oligonucleotide therapeutics, and immune-based strategies.
In TPD, WuXi AppTec integrated focused library design, targeted assays, structural biology, and direct-to-biology (D2B) high-throughput optimization to enable the exploration of novel E3 ligases beyond classical E3 ligases. Research presented at AACR 2026 demonstrated this approach applies to GID4, a non-classical E3 ligase, expanding the range of druggable targets and opening new therapeutic opportunities.
In mRNA-LNP delivery, WuXi AppTec developed a selective organ-targeting lipid nanoparticle (SORT LNP) and formulated mRNA encoding a T-cell-engaging bispecific antibody. The construct binds the T-cell marker and bivalently targets epithelial cell adhesion molecule (EpCAM), demonstrating more than a tenfold increase in T-cell activation in vitro. In vivo, it significantly reversed tumor growth within four days, with no apparent adverse effects observed. These results highlight its potential application value in solid tumors.
WuXi AppTec also presented data on combination immunotherapy strategies, showing that pairing T-cell engagers with immune checkpoint inhibitors increased anti-tumor efficacy by up to more than sevenfold in humanized small cell lung cancer (SCLC) models.
How WuXi AppTec Addresses Cancer Drug Resistance: ADCs, BTK Degraders, BCL-2 Inhibitors, and KRAS
Cancer drug resistance remains a major barrier to durable treatment outcomes. WuXi AppTec's platform integrates disease-relevant tumor models with therapeutic validation to identify resistance mechanisms and develop new strategies to overcome it.
Studies presented at AACR covered resistance across four drug classes:
- ADCs — Profiling of ADC-resistant cancer models reveals both target-driven resistance mechanisms, including HER2 downregulation, and diverse resistance mechanisms across different ADCs and tumor models.
- BTK Inhibitors — In B-cell malignancies, evaluation has been conducted in the efficacy of the novel CRBN E3 ligase mediated BTK degrader, suggesting the targeted protein degraders can eliminate mutant BTK proteins associated with resistance to covalent inhibitors.
- BCL-2 Inhibitors — In acute myeloid leukemia, resistance to BCL-2 inhibitors is linked to alternative survival pathways such as MCL-1, and combination strategies have demonstrated the potential to restore sensitivity.
- KRAS G12D Inhibitors — Integrated analyses reveal diverse resistance mechanism to KRAS G12D inhibition including secondary mutations, signaling rewiring, and metabolic adaptation, providing a foundation for biomarker development and rational combination therapies.
WuXi AppTec at AACR 2026: Key Findings
The research presented at AACR 2026 highlights a consistent theme: integration is a prerequisite for modern oncology drug discovery, not just an operational advantage. By connecting discovery, evaluation, and translational insight within one platform, WuXi AppTec enables partners to move forward with greater speed, clarity, and confidence — so that "every drug can be made, and every disease can be treated."
About WuXi AppTec
WuXi AppTec is a trusted partner and contributor to the pharmaceutical and life sciences industries, providing R&D and manufacturing services that help advance healthcare innovation. With operations across Asia, Europe, and North America, we offer integrated, end-to-end services through our unique CRDMO (contract research, development, and manufacturing organization) platform. We are privileged to work alongside partners across 30-plus countries, supporting their efforts to bring breakthrough treatments to patients. Guided by our vision that every drug can be made and every disease can be treated, we are committed to advancing breakthroughs for patients — one collaboration at a time. Learn more at www.wuxiapptec.com.
Media Contact
Media Contact
mediainquiries@wuxiapptec.com



TakeProfit Targets Institutional-Speed Trading for Retail Crypto Users via 70-Exchange Update
TakeProfit Inc., operator of the cloud trading platform TakeProfit.com, today announced a significant expansion of its high-performance trading infrastructure, extending sub-100 millisecond Market Depth capabilities to more than 70 cryptocurrency exchanges. The update also introduces the Order Flow Bubbles visualization tool, signaling a structural shift in how retail participants monitor market liquidity and real-time trade flows across the fragmented digital asset ecosystem.
Retail traders have long been structurally disadvantaged by the inherent latency of standard web-based trading applications. While institutional desks operate on specialized hardware with microsecond precision, the majority of retail users rely on legacy web architectures that frequently result in 300 to 500 millisecond data delays. As leading exchanges like Binance report processing an all-time high of 4.44 million requests per second, these delays expose active traders to severe slippage and an inability to track resting liquidity. The latest deployment by TakeProfit effectively bridges this gap, providing retail users with the execution speed and data fidelity previously reserved for proprietary trading firms.
TakeProfit’s push for sub-100 millisecond latency mirrors the infrastructure arms race that has long shaped execution quality in traditional FX and CFD markets. In institutional forex and index CFD venues, ultra-low latency and predictable fill behaviors have been the baseline for years. By rolling out this level of structural efficiency and order book transparency across the fragmented crypto ecosystem, TakeProfit highlights how digital asset platforms are converging toward the same rigorous performance standards seen in established TradFi markets. This convergence is particularly relevant as professional traders increasingly migrate between asset classes, demanding consistent execution quality whether they are trading currency pairs or digital assets.
The scale of this update is a response to the increasing demand for advanced order flow analysis. The Market Depth engine now covers more than 70 global exchanges with expanded order book depth. To complement this data throughput, the company has released the Order Flow Bubbles module. This advanced visualization tool allows market participants to map live order book depth, track resting liquidity, and monitor real-time trade flows within a single high-performance environment. Understanding the intent of large-scale limit orders and real-time execution clusters is essential for risk management in modern, high-volatility markets.
To achieve this level of performance within a browser environment, TakeProfit has avoided the common industry practice of building on top of standard, high-level web frameworks. Instead, the company is focused on a deep-tech engineering foundation that utilizes low-level systems programming. The core of the platform is a high-load microservice architecture written in Golang, utilizing C and Assembly-level optimizations to bypass traditional browser bottlenecks. This heavy engineering approach is designed to handle massive data throughput at a scale that standard web platforms cannot replicate.
A central element of this technological structure is the development of Indie, the platform proprietary scripting language. Unlike competitors that utilize interpreted languages, TakeProfit has engineered its own custom compiler to ensure that algorithmic strategies and mathematical indicators execute at near-native machine speeds. This focus on compiler engineering and high-performance computing reflects a project built for long-term institutional scalability. The engineering execution is driven by a specialized team of dozens of senior developers with prior experience at industry leaders such as Yandex, Tinkoff, and TradingView.
The company recently raised $9.7 million in venture funding to support this development, though the underlying architecture is designed to support the requirements of a multi-billion dollar financial infrastructure. This includes hardware-accelerated rendering via a WebGL and WebAssembly stack, which offloads complex visual computations directly to the user hardware, ensuring smooth performance even when tracking thousands of concurrent data points.
Alexey Shulzhenko, founder and chief executive officer of TakeProfit, noted, "The industry is at a turning point where retail traders no longer accept technological inferiority. We are seeing a massive migration of sophisticated traders between FX, CFDs, and crypto, and they expect the same seamless execution across all asset classes." He continued, "Building a truly fast terminal in a browser requires more than just a modern user interface; it requires a complete rethink of the execution layer. By moving the heavy lifting to C and Golang and utilizing a custom compiler, TakeProfit provides a computational environment that keeps pace with the fastest exchanges in the world."
The platform also maintains a modular philosophy through its Widgets architecture and centralized Widget Hub. This allows traders to build flexible Workspaces that integrate the new Market Depth tools alongside advanced charting and cloud-based backtesting. To further support global operations, TakeProfit continues to integrate with regulated brokerage infrastructure providers, including Exness and Lime Trading Corp.
About TakeProfit
Operated by TakeProfit Inc., TakeProfit is a deep-tech cloud trading platform for self-directed market participants and quantitative traders. The platform combines hardware-accelerated charting, real-time market depth across 70 plus exchanges, and custom indicator development via its proprietary Indie scripting language and custom compiler. The ecosystem includes strategy backtesting modules, flexible Workspaces, and a Community Feed designed to support independent analysts. The company was founded by Alexey Shulzhenko, former chief marketing officer of TradingView. For more information, visit takeprofit.com.
Media Contact
Pavel Medvedev
Digital Growth Strategist, TakeProfit Inc.
p.medvedev@takeprofit.com
TakeProfit Press Office
hi@takeprofit.com



Warmy Releases New Research Exposing Hidden Email Deliverability Threats from the SURBL Blacklist
Warmy, a leading AI-powered email deliverability platform, has officially released a new research report identifying SURBL (Spam URI Realtime Blocklist) as one of the most overlooked threats to modern business email communication. The report, produced by Warmy's deliverability research team, documents how legitimate businesses can have their emails silently blocked or stripped of all clickable links without ever sending a single spam message — a blind spot that is estimated to affect thousands of domains globally.
The research arrives at a time when email remains mission-critical for B2B revenue, customer engagement, and internal operations. As inbox providers continue to refine their filtering technology, attention is shifting away from who is sending an email and toward what the email links to. This change has elevated SURBL from a niche technical concern into a frontline risk for senders of all sizes.
A Different Kind of Blacklist
Unlike traditional IP-based blocklists such as Spamhaus, SURBL does not evaluate sending infrastructure. It evaluates the domains and URLs inside the body of the email. According to the Warmy research, this means that senders with a clean sending IP and a strong reputation score can still have messages silently blocked, with no visible bounce code and no obvious signal in standard deliverability metrics.
The research identifies five distinct SURBL sub-lists — PH (Phishing), MW (Malware), CR (Cracked Sites), AB (AbuseButler), and the combined Multi list — each with a different trigger and a different remediation path. The CR list, in particular, is flagged as a growing concern for legitimate businesses whose websites have been silently compromised by attackers installing hidden redirect scripts.
Why Legitimate Senders Are Getting Listed
The Warmy report documents several common paths by which well-intentioned senders end up on SURBL, including compromised WordPress or CMS installations, reused affiliate links carrying prior spam reputation, exploited "Tell a Friend" or contact forms, and the practice of linking to newly registered domains with no established reputation. In each case, no actual spam behavior is required on the sender's part in order to be listed.
The research also highlights a critical operational issue: SURBL-driven delivery failures are often silent. Emails may arrive in the inbox with all links disabled, producing a sudden collapse in click-through rates without any explicit error message. This makes the problem difficult to diagnose without purpose-built monitoring.
Innovative Monitoring and Remediation Infrastructure
Warmy's platform combines continuous blacklist monitoring with AI-powered email warmup technology to help senders detect and resolve listing events before they escalate. The Warmy Domain Health Hub allows teams to monitor multiple domains from a single dashboard, tracking SURBL and other major blocklists in real time, while the company's AI-powered warmup builds and sustains sender reputation gradually — reducing the behavioral patterns that can trigger automated blacklist inclusion in the first place.
These capabilities have earned Warmy a growing base of customers across B2B sales, marketing, and enterprise communication teams, and the company's research is frequently cited in industry coverage of email deliverability and authentication standards.
Commitment to Quality and Transparency
With the release of the SURBL research report, Warmy reaffirms its commitment to equipping senders with the technical insight needed to navigate an increasingly complex inbox landscape. The full report is available free of charge on the Warmy blog, alongside ongoing research on Spamhaus, SPF/DKIM/DMARC authentication, and post-listing recovery workflows.
About Warmy
Warmy is an AI-powered email deliverability platform dedicated to helping businesses reliably reach the inbox. Through continuous blacklist monitoring, sender reputation management, and an automated warmup engine, Warmy supports senders ranging from solo founders to enterprise sales organizations. The company's research team publishes authoritative insights on email deliverability, helping the industry stay ahead of emerging threats and shifting inbox provider behavior. For more information, visit www.warmy.io
Media Contact
Daniel Shnaider
hi@warmy.io
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Genki AI Global Debut: Scaling IP Management with Autonomous Operation Technology
Genki AI, developed by a team of AI creative experts and veteran R&D engineers, officially launched its global operations today. As a comprehensive autonomous engine for IP management, Genki AI offers a seamless ecosystem that bridges the gap between creative input and global fulfillment. By automating the transition from IP incubation to market promotion, the platform empowers creators to bypass traditional commercial barriers and scale their original ideas into global brands. Alongside the debut, Genki AI has opened its Global Creator Recruitment Program, offering early-access benefits to its first wave of partners.
Industry Pain Points Highlighted: The Structural Gap in the Creator Economy
While the global creator economy continues its rapid expansion, a significant structural gap persists. Most creators excel at IP incubation but remain constrained by a lack of expertise in product design, supply chain management, and cross-border operations. Consequently, monetization remains tethered to volatile traffic-sharing or advertising models, rather than the creation of enduring commercial assets.
Current market solutions offer only fragmented support — either isolated creative tools or disjointed logistics services. This lack of a holistic, end-to-end infrastructure creates a "value leakage" where platforms and intermediaries capture the majority of the economic upside. For most, the high barriers to global execution remain a critical bottleneck, preventing talented individuals from transforming creative inspiration into a scalable, viable business.
Technological Breakthrough Through Full-Chain Integration: One-Click Realization from Creativity to Global Commerce
Addressing these industry-wide challenges head-on, Genki AI champions the core value proposition: "From Ideas to Income — Instantly." By integrating a proprietary autonomous operation engine, the platform shifts the burden of business execution from the creator to AI, transforming global commerce into a background operation.
The system distills complex commercial cycles into a streamlined, four-step automated workflow triggered by a single creative input. When a creator uploads an image or enters a prompt, Genki AI's engine immediately:
- Develops original IP assets and manufacturing-ready POD (print-on-demand) product mock-ups.
- Generates SEO-optimized product pages and localized metadata for major e-commerce platforms.
- Produces multi-channel marketing kits, including AI-generated social media creatives and promotional videos.
- Syncs with a global fulfillment network to handle logistics and cross-border distribution.
This architecture represents a fundamental departure from existing market offerings. Unlike traditional e-commerce platforms such as Shopify or Shopline, which require users to manually assemble and manage a fragmented stack of design, supply chain, and marketing tools, Genki AI natively integrates the entire value chain into a single autonomous system. Furthermore, compared to standalone AI creative tools, Genki AI goes beyond mere content generation by directly enabling commercialization and global distribution within the same interface. This "one-click" approach allows creators to bypass the technical hurdles of setup and operations, focusing entirely on their creative vision.
Early Validation: Proven Market Traction
Beyond its technical architecture, Genki AI has already demonstrated significant commercial viability through its private beta phase, successfully validating the efficiency of an automated IP ecosystem.
During internal testing, selected creators bypassed traditional three-to-six-month development cycles to launch fully functional global storefronts in under 15 minutes. This rapid speed to market was matched by strong consumer engagement, with top-performing IP collections achieving conversion rates exceeding 3.2% — significantly outperforming standard e-commerce benchmarks — and generating over $3,250 in first-week sales.
More importantly, participants reported a radical reduction in operational complexity, citing a 90% decrease in time spent on backend logistics. By effectively eliminating the overhead of managing fragmented supply chains and cross-border infrastructure, Genki AI has proven it can handle the "heavy lifting" of global commerce, allowing creators to focus entirely on their core competitive advantage: originality.
Global Creator Recruitment Program: Empowering the Next Generation of IP Brands
To mark its global entry, Genki AI has officially launched its Global Creator Recruitment Program, specifically targeting independent digital artists and creators active on platforms such as Instagram, TikTok, and Etsy who are seeking to scale their influence into IP-driven brands. Moving beyond short-term sales, the program is designed to foster long-term equity growth, ensuring creators retain full ownership while leveraging Genki AI's commercial infrastructure.
Selected early partners will receive a comprehensive suite of launch benefits, including priority exposure across the Genki AI global marketplace, dedicated white-glove onboarding support, and exclusive early access to upcoming monetization features. Furthermore, the program introduces preferential revenue-sharing structures for a limited time, directly addressing the "value leakage" common in traditional platforms.
"We are not just looking for short-term sellers; we are seeking partners to co-build enduring IP value," stated a Genki AI spokesperson. "Our goal is to provide the technical and commercial 'heavy lifting' so that talented individuals can transform their creativity into sustainable, global commercial assets." By dismantling the barriers to international trade, Genki AI invites the global creative community to join in forging a more equitable and scalable ecosystem for IP commerce.
Reshaping the Industry's Foundational Logic: Ushering in a New Future for IP Commerce
The global launch of Genki AI signals a fundamental shift in the creator economy's underlying logic, moving the industry's focus from transient traffic competition toward the cultivation of long-term intellectual property value. By positioning product ownership as a creator's primary commercial asset, the platform fundamentally alters the power dynamics between creators and centralized algorithms.
"We believe technological innovation should serve human creativity, not replace it," stated the Genki AI core team, a group of seasoned AI and R&D veterans. "Our goal is to ensure that any creator — regardless of their resource base — can build a diversified, sustainable revenue stream rooted in their own IP, reducing dependence on platform patronage and advertising-only models."
The Genki AI official website is now live, and applications for the Global Creator Recruitment Program are open. Looking ahead, Genki AI will continue to enhance its AI capabilities and refine its global commerce services, providing creators worldwide with more efficient and comprehensive IP business solutions. The company's long-term vision is ambitious yet focused: ensuring every idea, regardless of its origin or the resources behind it, has the potential to achieve global commercial success.
About Genki AI
Genki AI is a comprehensive autonomous operation engine designed to empower the global creator economy. As an integrated commerce infrastructure, the platform seamlessly unifies IP incubation, product development, multi-channel marketing, and global fulfillment into a single AI-driven ecosystem. By bridging the gap between creative inspiration and international commercial execution, Genki AI significantly lowers the barriers to global trade for independent artists and digital creators. Committed to the principles of the "Ownership Economy," Genki AI provides the essential technological tools for creators to build, scale, and retain the long-term value of their original intellectual property across geographical and cultural boundaries. For more information, visit genkios.com.
Media Contact
Amy Ho
support@genkios.com



Lucra and Shoot 360 Partner to Add Rewards to the World's Most Advanced Basketball Training Facilities
Lucra, the leading social competition platform, today announced a partnership with Shoot 360, the world's most advanced technology-driven basketball training facility with over 60 locations worldwide. Launching this summer in the U.S. market, Lucra will power free-to-play competitions for rewards alongside real-money adult tournaments and leagues directly within the Shoot 360 app, turning one of the most data-rich training environments in basketball into a full competitive ecosystem where performance earns real prizes.
Shoot 360 players have always competed. They track every shot through AI-driven analytics, measure arc, depth, and alignment with the proprietary Splash Meter™, and push themselves and each other through drills and leaderboards every session. Bragging rights have always been on the line. Now, real rewards are too. By embedding Lucra’s white-label competition engine into the Shoot 360 app, the partnership adds a tangible rewards layer on top of a training environment that was already built for competition, giving every rep meaning beyond the scoreboard.
"Shoot 360 facilities are already electric. You walk in and everyone is locked in, pushing each other, chasing their best. Basketball players are natural competitors. You don't have to convince them to care about winning, you just have to give them something worth winning," said Dylan Robbins, CEO of Lucra. "Lucra is built for exactly that environment. We're taking the competitive energy that's already there and giving it a destination: real prizes, real tournaments, real stakes that make every session worth showing up for."
The integration will support two distinct competition tracks designed for Shoot 360's broad player base. A free-to-play rewards program will allow players of all ages to compete in challenges tied to their existing training data, earning prizes, recognition, and exclusive Shoot 360 experiences. For younger players in particular, free-to-play challenges provide age-appropriate competitive stakes that keep them engaged and coming back between sessions. For adult members, real-money peer-to-peer challenges and structured tournaments will be available for league nights and standalone competitive sessions, bringing genuine stakes to a facility already built for competition. All compliance, payments, fraud prevention, and settlement are handled automatically by Lucra's plug-and-play SDK.
The business case is as strong as the player experience. Shoot 360 operates across both a subscription membership model and a drop-in format. Competitive programming with Lucra’s gamification engine directly addresses both: subscribers gain an ongoing competitive reason to visit more frequently, while drop-ins gain a network-wide competitive experience that extends their connection to Shoot 360 beyond a single session or location. As Shoot 360's global footprint grows through active franchise expansion, Lucra's competition infrastructure scales with it, ensuring every new location comes online with a full gamification layer already in place.
"Shoot 360 was built on a simple idea: give players the tools to get better faster," said Craig Moody, founder and president of Shoot 360. "Lucra takes that a step further by giving players something to compete for. Whether it's a young athlete chasing a rewards prize on the shooting challenge leaderboard or an adult league player competing for cash on game night, the experience now has stakes that match the effort our players put in every single day. That's going to drive more visits, deeper loyalty, and a more energized community inside our facilities."
The partnership launches this summer across Shoot 360's U.S. locations, with plans to extend Lucra's competition infrastructure across the global network as the franchise continues its international expansion.
About Lucra
Lucra is a plug-and-play SDK that integrates into apps or websites, enabling peer-to-peer competitions with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Puttshack, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra's white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at lucrasports.com.
About Shoot 360
Shoot 360 is the most advanced basketball training facility in the world, combining cutting-edge technology with elite-level coaching to help athletes of all skill levels and ages improve their game. With AI-driven shot analytics, interactive drills, virtual competition, and its proprietary Splash Meter™ tracking technology, Shoot 360 makes skill development smarter, faster, and more fun. With over 60 locations worldwide and an active franchise expansion underway, Shoot 360 is bringing the future of basketball training to players everywhere. Learn more at www.shoot360.com. To learn more about franchise opportunities, visit shoot360franchise.com.
Media Contact
Lindsay Linhart
Brand Strategist, Lucra
lindsay@lucrasports.com



BlueCat Moves Agentic AI from Insight to Action with New AI Integrations
BlueCat Networks, the leader in Intelligent NetOps, today announced new portfolio innovations designed to enable agentic AI in network operations, including a tech preview of its MCP Servers and the expansion of LiveAssist, its virtual engineer, across the BlueCat platform.
As organizations accelerate AI adoption, many have discovered that data silos strangle the potential for a clear return on AI investments. Only 25% of AI initiatives have “delivered expected ROI over the last few years,” according to a 2025 IBM CEO Study, "5 mindshifts to supercharge business growth."
BlueCat solves this challenge by unifying network identity, policy, and telemetry into a unified data foundation. This approach allows agentic AI systems to understand context and take coordinated action across the network.
“We unify multi-vendor network data and give customers control over how and where AI runs, whether that’s multiple deployment models, AI agents, or LLMs,” said Scott Fulton, Chief Product and Technology Officer at BlueCat. “Our Intelligent NetOps foundation lets them put AI into production and see real returns, without putting network reliability and performance at risk.”
Connecting AI to real network intelligence
To extend this foundation throughout the broader AI ecosystem, BlueCat is launching a tech preview of its MCP Servers, which connect BlueCat’s network data and capabilities to a growing range of AI agents and platforms.
These integrations provide secure, structured access to real-time and historical network context, allowing AI tools to query, analyze, and act on network intelligence across integrated development environments, chat interfaces, and enterprise workflows. MCP Servers also include pre-built tools that help NetOps teams accelerate workflow development and improve the efficiency of LLM-driven operations.
From insight to action with LiveAssist
BlueCat is also expanding LiveAssist, its virtual engineer, across its entire product portfolio, documentation, and support knowledge base.
LiveAssist uses BlueCat’s unified data foundation to move beyond basic queries. It helps teams investigate issues, understand root cause, and act through a single, conversational workflow. By combining real-time and historical network telemetry with configuration, DDI, and identity data, LiveAssist ensures a seamless progression from question to insight to execution.
“In complex environments, resilience and clarity aren’t optional. BlueCat delivers both,” said Mark Taylor, Enterprise Team Lead (Finance) at Techary, a U.K.-based technology services partner that delivers end-to-end IT services. “Its flexible architecture and transparent pricing remove friction, and its unified data layer is what allows AI-driven systems to operate with real precision instead of guesswork.”
Availability
MCP Servers integrated with LiveAssist are in tech preview across the BlueCat portfolio. In July, MCP Servers will start to become available via a public registry and included with base product licenses for use with other agentic platforms.
LiveAssist, which is generally available with BlueCat's network observability products, will extend to DDI — starting in July — and run on the BlueCat Horizon SaaS platform with usage-based pricing.
Together, these innovations bring organizations closer to self-healing, intelligent networks that can detect, reason, and respond in real time.
About BlueCat Networks
BlueCat’s Intelligent Network Operations (NetOps) provides the analytics and intelligence needed to change, monitor, secure, automate, and self-heal network infrastructure in support of business goals. The Intelligent NetOps portfolio provides key foundational technologies, including unified core network services, multicloud management, security, and network observability and intelligence solutions with AI-enabled analytics to reduce alert fatigue, help network teams determine root causes, and enable faster decision-making. These solutions can be deployed in hybrid or multicloud environments, in the data center, at remote or branch locations, and via SD-WAN. BlueCat is headquartered in Toronto and New York, with additional offices in the United States, France, Germany, Iceland, Japan, Singapore, Serbia, and the United Kingdom. Learn more at www.bluecatnetworks.com.
Media Contact
Brands2Life For BlueCat
BlueCat@brands2life.com



Blakeley Law Firm Announces BBB Accreditation and A+ Rating to Strengthen Consumer Trust In Florida Injury Cases
Blakeley Law Firm announces BBB accreditation and an A+ rating to strengthen consumer trust in Florida injury cases. The Florida-based personal injury practice said the designation reflects its focus on transparency, responsiveness, and client service as individuals evaluate legal representation after accidents.
Consumers researching firms like Blakeley Car Accident & Personal Injury Lawyers often use third-party directories and accreditation signals during the vetting process. In personal injury cases, where legal and financial outcomes can have long-term effects, many individuals seek independent indicators of credibility before choosing representation.
According to the Better Business Bureau, accredited businesses agree to uphold its Standards for Trust, which emphasize transparency, honest advertising, and responsiveness to customer concerns. The firm’s A+ rating on its BBB profile provides a clear benchmark for consumers to reference when comparing legal options. When you are evaluating attorneys, you may rely on more than a website or advertisement. Look for signals that reflect consistency, accountability, and professional conduct over time.
Firm Background and Practice Areas
Blakeley Law Firm, P.A. is a Florida personal injury practice representing clients in a range of negligence-related matters. According to its BBB business profile, the firm handles cases involving car accidents, motorcycle accidents, truck accidents, rideshare incidents involving Uber and Lyft, and other injury claims.
The firm was founded in 2010 and has been in operation for approximately 15 years. Its listed locations include Fort Lauderdale, Miami, and West Palm Beach, and it serves clients across South Florida. Jarrett Blakeley is identified as the firm’s chief executive officer.
Why BBB Accreditation Matters in Legal Services
In the legal services industry, trust plays a central role in client decision-making. Personal injury cases often involve sensitive information, financial risk, and extended timelines. As a result, individuals may prioritize firms that demonstrate a commitment to clear communication and ethical standards.
BBB accreditation is one form of third-party validation that a business meets expectations for conduct and customer interactions. While it does not guarantee outcomes, it can provide an added layer of reassurance during the selection process.
“When people are dealing with the aftermath of an accident, they are often looking for clarity and reliability,” the firm said in a statement. “Earning recognition from an independent organization reflects our commitment to consistent communication and professional standards.”
For prospective clients, this means you can approach the decision-making process with more information. Accreditation and ratings offer one data point among many, helping you compare firms based on verified criteria.
A Focus on Transparency and Accountability
The firm said its BBB accreditation aligns with an emphasis on maintaining open communication with clients and addressing concerns promptly. In legal matters where expectations can shift, responsiveness and clarity are often key factors in client experience.
The BBB expects accredited businesses to actively respond to customer feedback and settle disputes as promptly as possible. This framework offers a significant degree of accountability for those looking for assistance after an accident.
Market Context and Consumer Takeaways
Blakeley Law Firm’s announcement highlights how third-party accreditation can serve as a reference point for individuals navigating the legal system after an injury. In a competitive Florida personal injury market, verified ratings may help distinguish firms based on transparency and client-focused practices.
About Blakeley Car Accident & Personal Injury Lawyers, P.A..
Blakeley Law Firm, P.A. is a Florida-based personal injury practice representing clients in car accidents, motorcycle accidents, truck accidents, rideshare incidents, and other negligence-related cases. Founded in 2010, the firm serves clients across Fort Lauderdale, Miami, and West Palm Beach. For more information, visit www.floridainjuryadvocate.com.
Disclaimer
This press release is provided for informational purposes only and does not constitute legal advice, an offer of legal services, or a guarantee of case outcomes. Blakeley Law Firm’s Better Business Bureau (BBB) accreditation and A+ rating reflect the BBB’s assessment of business practices and customer interactions based on its own criteria and do not imply endorsement or certification by any government agency. Past performance, ratings, or recognitions are not indicative of future results. Individuals seeking legal representation should conduct their own independent research and consult directly with a qualified attorney regarding their specific situation.
Media Contact
Algy Altas-Articuna
Info@floridainjuryadvocate.com



Help Hope Solutions Announces Release of Its “Entrepreneurs on Fire” Podcast Episode on Autism Care and Early Intervention
Help Hope Solutions announced the release of a new podcast episode featuring its founder, Cristina Busu, on "Entrepreneurs on Fire," where she discusses her clinical journey and approach to supporting children with Autism and other developmental disorders. The episode highlights Busu’s perspective on early intervention, family involvement, and the evolving structure of multidisciplinary care.
Busu explains that her work has been shaped by years of direct experience with families navigating autism and related challenges. “Progress in this field does not happen overnight, but it happens consistently when families and clinicians work together with clarity and patience,” she says. “Long-term commitment is what allows meaningful development to take shape over time.”
Help Hope Solutions operates as a multidisciplinary clinic focused on supporting children and young adults with developmental delays through individualized programs. According to Busu, the organization integrates Applied Behavior Analysis, speech therapy, occupational therapy, and physical therapy to address communication, social engagement, and functional independence. She notes that bringing these services under one structure allows for a more coordinated approach to care, where clinicians can align their strategies and track progress across multiple developmental domains.
From her perspective, one of the early gaps she identified in the field was the limited attention given to social engagement. She explains that early intervention models often prioritize language acquisition without fully addressing how children connect and interact with others.
“Communication is more than words. It is about engagement, initiation, and the ability to connect with people in meaningful ways,” Busu shares, describing how this realization informed the foundation of Help Hope Solutions.
The podcast also reflects on the organization’s structured yet adaptable therapy model. Busu notes that each child begins with a comprehensive assessment, followed by a tailored program designed around individual needs and family goals. These programs are reviewed regularly, with adjustments made as progress develops. She adds that consistent parent involvement remains a central part of the process, with ongoing meetings and guidance designed to extend therapeutic strategies into everyday life.
In discussing the broader context of autism care, Busu explains that families often arrive with urgent expectations and a desire for rapid progress. She emphasizes that part of her role involves helping families understand the pace of development.
“Every milestone matters, even the smallest ones, because they build the foundation for larger progress over time. Incremental improvement is what ultimately shapes meaningful and lasting outcomes,” she says.
Busu also highlights the importance of equipping clinicians with clear systems and training. She explains that Help Hope Solutions has developed its own curriculum over time, shaped by direct interaction with children and families. This framework, she notes, is designed to maintain consistency across the clinical team while still allowing for individualized care. According to her, this balance supports both quality and scalability as the organization grows.
The episode further explores how therapy approaches continue to evolve. Busu shares examples of adapting communication strategies for non-verbal children, including alternative methods that expand beyond traditional tools. She explains that flexibility in teaching methods allows clinicians to respond to each child’s unique strengths and challenges, creating more opportunities for meaningful breakthroughs.
Busu’s long-term vision extends beyond clinical services. She indicates that future plans include expanding access to structured curricula and continuing to refine approaches that support both practitioners and families.
“The goal is to create systems that people can rely on, whether they are clinicians or parents trying to understand how to help their child,” she says. “Practical and accessible solutions are what allow that support to extend beyond a single setting and into everyday life.”
The release of this podcast episode marks a moment of broader visibility for Help Hope Solutions, offering insight into the organization’s philosophy and operational model. Through the discussion, Busu presents a perspective grounded in experience, where progress is viewed as a continuous process shaped by collaboration, structure, and sustained effort.
About Help Hope Solutions
Cristina Busu is the founder of Help Hope Solutions, a multidisciplinary clinic focused on supporting children and young adults with autism and developmental delays. With over two decades of experience, she has developed structured, individualized therapy programs that integrate behavioral, speech, occupational, and physical therapies. Her work emphasizes intervention across the lifespan, family involvement, and consistent care. Through her clinical practice and public conversations, she shares practical insights to help families and professionals better support long-term developmental progress. For more information, visit helphopesolutions.com.
Media Contact
Cristina Busu
cristina@helphopesolutions.com



GoBolt Scales Surcharge-Free Logistics Model Across North America to Counter Record-High Legacy Carrier Fees
GoBolt, the technology-driven logistics provider, today announced the formal expansion of its all-inclusive, fee-free pricing structure across its entire North American fulfillment network. Following a fiscal year marked by the strategic acquisition of Stalco and a landmark partnership with SodaStream, GoBolt is moving to standardize its radical "No-Surcharge" model to provide retailers with an immediate refuge from the multi-layered fee systems utilized by legacy carriers.
The expansion comes at a critical juncture for the retail sector. As legacy carriers like FedEx and UPS continue to adjust fuel and residential surcharges weekly —often compounding delivery costs by more than 15% — GoBolt's model eliminates peak-season fees, fuel surcharges, and hidden handling costs. By codifying this transparent pricing into its core service agreement, GoBolt is transitioning its model from a niche alternative into a primary strategic tool for enterprise retailers facing severe margin compression in the 2026 economy.
"The biggest mistake brands make is thinking of logistics as a cost centre to be minimised, rather than a customer experience lever to be pulled... the 'black box' of third-party logistics is no longer acceptable," said Mark Ang, co-founder and CEO of GoBolt, at Manifest Vegas.
The Surcharge Squeeze: A Mounting Cost for Retailers
GoBolt's expansion directly addresses the "surcharge season" that traditionally erodes retail margins. Beyond the holiday rush, businesses contend with a multi-layered system of additional costs, including fluctuating fuel surcharges, residential delivery fees, and supplemental handling fees for packages deemed large or irregularly shaped.
The frequency of these adjustments adds another layer of complexity. Major carriers often adjust their fuel surcharges weekly, tying the fees to shifts in energy prices and creating budgeting chaos for supply chain managers. This model forces retailers into a reactive position, constantly trying to adapt to costs beyond their control. This financial pressure directly impacts a retailer's bottom line, forcing brands to either absorb losses or pass on increased costs to consumers.
Predictability as a Strategic Advantage
GoBolt's transparent, all-inclusive pricing structure is delivering tangible financial results for its clients. According to industry reviews, businesses partnering with GoBolt have reported significant reductions in shipping and storage expenses.
By providing cost certainty, GoBolt enables retailers to forecast their expenses accurately, protecting their margins and fostering greater financial stability throughout the year. This approach simplifies the complex world of 3PL logistics by providing cost certainty, transforming shipping from a volatile liability into a manageable and strategic component of the business.
Technology and Sustainability as Differentiators
While cost savings are a primary driver, GoBolt's value proposition is enabled by a sophisticated infrastructure. The company operates a suite of proprietary apps developed by its in-house engineering team. This investment in technology allows for greater efficiency, transparency, and control throughout the supply chain, from fulfillment to final-mile delivery.
Further distinguishing itself from incumbents, GoBolt has placed sustainability at the center of its mission. The company is actively building one of North America's largest electric vehicle fleets and is committed to providing carbon-neutral deliveries. This focus appeals directly to a growing number of brands with strong ESG (Environmental, Social, and Governance) goals.
Industry Under Pressure: Can Legacy Carriers Adapt?
The market opening for GoBolt is partly due to the immense operational pressures facing legacy carriers. FedEx, for instance, has faced internal warnings from its pilots' union about potential peak-season performance risks stemming from ongoing operational strain and aging infrastructure.
While the scale of companies like UPS and FedEx remains formidable, the friction and financial uncertainty caused by complex surcharge systems create a significant opportunity for agile competitors. The success of disruptive models like GoBolt's indicates a fundamental change in what businesses expect: a move beyond transactional relationships toward true partnerships built on mutual stability and growth.
About GoBolt
GoBolt is a leading logistics and supply chain company that provides end-to-end solutions for e-commerce and retail brands. By combining proprietary technology with a sustainable, electric vehicle delivery fleet, GoBolt offers a transparent, fee-free model that prioritizes reliability and environmental responsibility. For more information, visit www.gobolt.com.
Media Contact
Mark Ang
mark@gobolt.com



Botanic Tonics Sets New Standard for Consumer Education with Industry-Leading Label Update
Botanic Tonics, the leader in kava-centric botanical supplements, today unveiled an updated label for its flagship tonic, feel free CLASSIC®. The new label reinforces Botanic Tonics’ commitment to transparency, consumer education, and responsible enjoyment.
Rooted in Responsibility
The new feel free CLASSIC label delivers clear, complete product information — including serving sizes, servings per container, and active ingredients — designed to be understood at a glance. Similar to voluntarily raising the age restriction on feel free CLASSIC to 21 years and older, the new label sets a higher benchmark for consumer-first product communications in the category.
Voluntarily exceeding industry standards, the updated label also includes:
- An enhanced front-and-back readability covering ingredients, usage directions, warning language, and a 21+ advisory
- Usage directions with serving lines
- A QR code linking directly to product information
Each enhancement reflects Botanic Tonics’ conviction that informed consumers are the foundation of a responsible, sustainable category.
Beyond Compliance: Raising the Bar for Consumer Clarity
“feel free CLASSIC’s new label is not a one-time effort: it’s part of our ongoing commitment to consumer education and transparency,” said Cameron Korehbandi, CEO of Botanic Tonics. “Compliance is the floor, not the ceiling. Consumer transparency is non-negotiable as we continue to set the standard for the entire category.”
Botanicals Backed by Tradition, Guided by Responsibility
Made with noble kava root and natural whole kratom leaf, feel free CLASSIC contains no synthetic active ingredients, no alcohol, and no chemical extracts. feel free CLASSIC delivers calm, focused energy that supports both productivity and well-being.
feel free CLASSIC is manufactured in the US in an FDA-registered, cGMP-certified facility. Each batch undergoes multiple tests for active ingredient consistency and contaminant safety.
For more information about Botanic Tonics and its commitment to responsible consumption, please visit botanictonics.com.
About Botanic Tonics
Botanic Tonics is a botanical supplement company founded in 2020 and headquartered in Broken Arrow, Oklahoma. The feel free® product line utilizes traditional botanical ingredients to support energy, focus, and mood. The flagship product, feel free CLASSIC®, is a formulation of noble kava root and natural kratom leaf that contains no synthetic ingredients, alcohol, or chemical extracts. Botanic Tonics products are manufactured in an FDA-registered, cGMP-certified facility and undergo third-party testing for consistency and safety. With over 129 million servings sold, the company’s safety protocols are supported by government testing, clinical trials, and medical review. Botanic Tonics provides consumer education regarding the responsible use of botanicals for adults aged 21 and older. Detailed safety data and product information are available at botanictonics.com.
Disclaimer
The statements made in this announcement have not been evaluated by the U.S. Food and Drug Administration. These products are botanical supplements and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. This content is provided for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. feel free CLASSIC contains natural kratom leaf. Like other botanical stimulants, kratom may be habit-forming and carries a risk of dependency if used frequently or in high doses. Individuals with a history of substance use disorder or those currently in recovery should avoid this product. To date, clinical observations of feel free CLASSIC consumed according to recommended serving sizes have not indicated serious physical or social harm; however, individual responses to botanicals vary significantly. Strictly not for sale to or consumption by individuals under 21 years of age. Botanicals may interact with prescription and over-the-counter medications, particularly those metabolized by the liver. Consult a licensed, qualified healthcare professional before use to assess personal risk. Always follow the serving sizes listed on the packaging. For comprehensive safety data, third-party lab results (COAs), and further guidance, visit our Consumer Education page.
Media Contact
Botanic Tonics
media@botanictonics.com



Lawsuit Filed Against Las Vegas Hotels for Allegedly Enabling Sex Trafficking by Nathan Chasing Horse
Andreozzi + Foote and co-counsel The 702 Firm has filed a federal civil lawsuit (Case No. 2:26-cv-01310) in the U.S. District Court for the District of Nevada alleging that two Las Vegas hotel-casinos knowingly benefited from and enabled years of sex trafficking carried out by convicted sex offender Nathan Chasing Horse, who was sentenced to 37 years to life in prison on April 27, 2026.
The lawsuit, filed on behalf of two survivors identified by their initials, names Boyd Gaming Corporation, which owned and operated The Cannery Casino & Hotel; Cannery Hotel and Casino, LLC, which did business as The Cannery Casino & Hotel, and Station Casinos, LLC, which operated the Santa Fe Station Hotel and Casino, as defendants. The lawsuit also names additional unidentified corporate defendants, referred to as “Roe Corporations I–X.”
According to the complaint, the survivors were trafficked at these properties between approximately 2014 and 2022, where they were forced into commercial sex acts.
The lawsuit alleges the hotel ignored clear warning signs and allowed the trafficking to continue by repeatedly renting rooms and enabling the trafficker’s operation.
Allegations Detail Years of Trafficking Inside Las Vegas Hotels
The complaint alleges that Nathan Chasing Horse exploited his position as a self-proclaimed spiritual leader within the Lakota community to manipulate and control victims, using coercion, isolation, and threats of violence to force them into commercial sex acts. It further alleges that victims were visibly branded with a spider tattoo, an identifying mark that would have been observable to hotel staff.
The lawsuit alleges that both victims were trafficked for years inside the hotels, where they were closely controlled by the trafficker and forced to engage in repeated commercial sex acts with multiple buyers. The complaint alleges that hotel staff failed to intervene despite visible signs of distress from the victims.
According to the lawsuit, hotel staff interacted with Chasing Horse and offered him gifts to keep him at their hotel.
Chasing Horse was convicted in January 2026 on charges stemming from sex trafficking and sexual abuse and sentenced on April 27, 2026, to 37 years to life in prison.
The lawsuit is brought under the federal Trafficking Victims Protection Reauthorization Act (TVPRA), which allows survivors to pursue civil claims against entities that knowingly benefit from participation in a trafficking venture. The suit also brings claims of negligence, gross negligence, and recklessness.
“Convicted sex trafficker Nathan Chasing Horse has been held criminally accountable, but this lawsuit focuses on the role that businesses may have played in allowing the trafficking to continue,” Alex Marcinko, the Andreozzi + Foote attorney handling the case, said.
“The complaint alleges that clear and repeated signs of trafficking were present over a period of years,” Marcinko added. “When businesses fail to recognize and act on those warning signs, it can create an environment where exploitation continues unchecked.”
The survivors are seeking accountability from the hotel-casinos that allegedly enabled the trafficking, as well as recognition of the significant physical, emotional, and psychological harm they endured.
Civil litigation plays a critical role in uncovering how trafficking is allowed to persist and in driving meaningful systemic change within industries where it occurs.
About Andreozzi + Foote
Andreozzi + Foote is one of the nation’s leading sexual abuse law firms with a history of representing survivors in cases against large and powerful organizations, including Penn State University, the Boy Scouts of America, and the Catholic Church. The trauma-informed Pennsylvania-based sexual abuse lawyers at Andreozzi + Foote are committed to obtaining life-changing results for victims and their families. For more information, visit www.victimscivilattorneys.com.
Media Contact
Maria Smith
Andreozzi + Foote
marias@vca.law
+1 717-807-5808



PropAccount Launches Equities Trading Capabilities for Prop Firm Operators
PropAccount, the prop firm infrastructure provider powered by FPFX Tech, an award-winning provider of prop trading infrastructure solutions recognized by FinanceFeeds, has expanded its trading offering to include equities — bringing the world’s largest financial market into the retail prop trading space through a fully integrated technology stack.
The announcement marks a significant development for the proprietary trading industry. Until now, prop firms operating on retail-facing platforms have largely concentrated on forex, futures, and crypto. Equities, the asset class that draws the broadest participation from individual traders globally, have remained conspicuously absent from prop firm programs.
That changes with PropAccount’s latest expansion.
Equities Now Part of a Multi-Asset Ecosystem
Operators on the PropAccount network can now deploy equity trading challenges, including both single-session and swing trading formats. The addition joins an existing lineup of forex, futures, and crypto, making PropAccount one of the few prop firm infrastructure providers to support all four major asset classes on a single platform.
The platform currently integrates with DXtrade, Match Trader, cTrader, Rithmic, and Tradovate, a combination that spans forex, crypto, and professional futures environments. Equities fit directly into this existing framework, requiring no new integrations or vendor relationships for operators already using the platform.
For operators new to the industry, PropAccount’s white label models enable a full launch in as little as a week, with equities accessible from day one alongside all other supported markets.
Operators Gain Access to an Untapped Audience
For entrepreneurs, the business implication is clear: a substantial segment of the retail trading population has never been addressed by the prop industry. Equity traders often follow entirely different market structures, news cycles, and trading behaviors compared to forex or futures traders. They represent a distinct trader audience, untapped by the existing prop firm ecosystem.
PropAccount’s infrastructure is specifically designed to accommodate additional asset classes like equities. The platform’s risk monitoring engine, drawdown controls, automated payout systems, KYC processing, affiliate management, and trader dashboards are all designed to work across asset classes. Operators do not need to rebuild any part of their existing setup to add equities to their offering.
“Equities are the largest traded market in the world, and traders have been underserved by the retail prop industry for too long. Adding equities to our tech stack means our operators can now reach this audience directly with the equities they trade, without forcing them to adjust to equity CFDs,” said Justin Hertzberg, CEO of PropAccount.
About PropAccount
PropAccount is a white label prop firm infrastructure provider powered by FPFX Tech. The platform enables entrepreneurs, trading educators, influencers, and introducing brokers to launch fully branded prop firms, using enterprise-grade prop firm technology that covers trading platforms, risk tools, payments, KYC, affiliate systems, trader dashboards, and capital backing. PropAccount currently supports three white label models: White Label I for operators with existing audiences, White Label II for operators who rely on digital marketing to build audiences, and custom plans for firms with bespoke requirements. For more information, visit propaccount.com.
Disclaimer
PropAccount is a technology infrastructure provider, not a broker-dealer, investment advisor, or financial institution. This press release is for informational purposes only and does not constitute financial advice or a solicitation to trade. Trading in equities, forex, futures, and crypto involves substantial risk of loss; past performance does not guarantee future results. PropAccount does not hold client funds or execute trades. All participants are responsible for their own due diligence and compliance with local regulations. Users should consult official documentation or independent legal and financial professionals before engaging in proprietary trading programs, which may involve simulated environments and specific evaluation criteria.
Media Contact
Mina Lackovic
marketing@propaccount.com



LegalBison Partners with Bitcoin.com News to Launch "MiCA Decoded" Research Series as Compliance Deadlines Loom
LegalBison, a licensed corporate service provider and boutique legal and business services firm specializing in regulatory architecture for crypto and fintech projects, has launched a 12-part research series titled "MiCA Decoded." The series is an editorial collaboration with Bitcoin.com News, one of the world's most widely read crypto media platforms.
The series delivers primary data analysis of the EU’s Markets in Crypto-Assets (MiCA) regulation, drawing on public CASP registers, ESMA data, and the firm’s direct licensing experience across EU jurisdictions.
Each installment addresses a specific aspect of MiCA compliance that crypto founders and operators consistently misread from the actual application timeline (not the 25-day statutory figure but the full operational window), to the structure of the CASP register itself, which reveals that of 174 registered entities, only 14 hold authorization to operate a centralized crypto exchange.
"Most founders are working with a version of MiCA that exists in summaries and secondhand commentary, not in the regulation itself," said Aaron Glauberman, Managing Partner at LegalBison. "Every installment in this series starts from primary source data, the actual register, the actual text, the actual deadlines and works outward from there. The gap between what people think MiCA requires and what it actually requires is where licensing applications fail."
The full series covers: the CASP authorization landscape by service category; why the grandfathering deadline has already passed for most crypto service providers; MiCA's crypto asset white paper requirements and the inadequacy of GitHub or PDF formats; and an expert roundtable on jurisdictional strategy across the EU's MiCA-implementing countries.
LegalBison's CASP licensing practice guides crypto companies through the full MiCA authorization process, from jurisdictional selection and operational architecture to application preparation and regulator engagement, with offices in Warsaw, Tallinn, Manama, San José, Panama City, and Kuala Lumpur and operational reach across over 50 jurisdictions.
The "MiCA Decoded" series is available in full at Bitcoin.com News and on the LegalBison blog.
About LegalBison
LegalBison is a global boutique legal and business services firm designing the optimal regulatory, financial, and operational environment for fintech and digital asset projects. As a licensed corporate service provider with offices across key global hubs and operational reach in over 50 jurisdictions, LegalBison combines lawyers, compliance experts, licensing specialists, and go-to-market strategists to guide crypto companies from jurisdictional strategy through licensing and ongoing compliance. Core services include VASP and MiCA licensing (CASP authorization), company formation, fintech and gambling licensing, AML/KYC compliance programs, and bank account opening assistance. For more information, visit legalbison.com.
Media Contact
Aaron Glauberman
Managing Partner
hello@legalbison.com
+65 3159 1377



Taif's Al-Hada Mountain Becomes the Kingdom's Newest Landmark, Earning Guinness World Record for World's Highest-Altitude Permanent Media Facade
The Kingdom of Saudi Arabia has added a new landmark to its fast-growing tourism portfolio. Al-Hada Mountain in Taif, rising 1,737.5 metres (5,700 feet) above sea level, has been officially certified by Guinness World Records as “The Highest Altitude Natural Feature Projection Mapping Display – Permanent,” marking the first permanent digital media installation on a natural mountain anywhere in the world.
The Al-Hada Mountain Media Façade is the result of a strategic partnership between Taif Municipality and South Korean technology firm 3D Factory Korea, delivered through its Saudi subsidiary Vision Plus (Ruyah Faidah). Under a 10-year exclusive operating agreement with the Municipality, the project transforms the iconic Al-Hada summit into a permanent large-format media surface, establishing a new precedent for the integration of natural terrain into permanent urban digital infrastructure.
The achievement was celebrated on Wednesday, April 22, at the InterContinental Hotel Taif Grand Ballroom, with an official launch ceremony attended by the Mayor of Taif, senior officials of the Kingdom's government, representatives of the royal family and private-sector partners — approximately 100 guests in total. The Guinness World Records certificate was formally presented during the ceremony, alongside a live projection onto the mountain façade visible from the venue.
Taif, the highland city adjacent to the Holy City of Makkah, is traversed each year by millions of Muslim pilgrims during the Hajj season and has long served as a cherished summer retreat of the Saudi royal family. The city is now positioning itself as a year-round cultural and tourism destination, in direct alignment with Saudi Vision 2030's emphasis on tourism sector diversification and the growth of the Kingdom's entertainment economy. For GCC visitors and regional media stakeholders, Al-Hada represents a scalable blueprint for destination-building through permanent large-format digital infrastructure.
Abdullah Al-Zaidi, Mayor of Taif, said, “The Al-Hada Mountain Media Façade is a key pillar of Taif's tourism infrastructure upgrade programme. It will establish itself as a signature landmark for Taif and a representative tourism asset of the Kingdom.”
Brian Oh (Byung Kee Oh), Chief Executive Officer of 3D Factory Korea and Vision Plus, said,“This Guinness recognition establishes a new model of urban media — one that converts natural terrain into strategic city infrastructure. By fusing Al-Hada’s natural landscape with Taif’s regional identity, this installation directly supports the tourism and entertainment diversification goals of the Kingdom’s Vision 2030. We look forward to deepening our partnership with Taif Municipality as this landmark grows into a signature destination for Saudi and GCC visitors alike.”
The installation reflects the deepening technology partnership between the Kingdom of Saudi Arabia and the Republic of Korea, particularly in immersive media, smart-city infrastructure, and cultural tourism — sectors identified as priority growth areas under Vision 2030. With operations in Seoul, Riyadh, and Dubai, Vision Plus is positioning itself as a long-term local partner for the Kingdom's digital and tourism transformation agenda.
About 3D Factory Korea and Vision Plus
3D Factory Korea is a South Korea-based specialist in projection mapping, immersive media, 3D hardware and XR content, with a track record of major public-space media installations and international partnerships. Its Saudi subsidiary, Vision Plus (Ruyah Faidah), operates digital out-of-home (DOOH) advertising and large-format media assets across the Gulf region, and is building a regional media ecosystem aligned with the Kingdom's digital and tourism transformation agenda. For more information, visit 3dfglobal.com.
Media Contact
Hyeonbin Jeong
Korea Communications Lead, 3D Factory Korea / Vision Plus
pr@vision-plus.net
+82 10-9653-3390



Istanbul Vita Hair Transplant Clinic Expands International Profile Following European Industry Recognition
Istanbul Vita Hair Transplant Clinic, a doctor-led clinic specializing in hair restoration, expanded its international presence after receiving The European Award 2023 in the "Hair Surgery" category.
The clinic provides hair transplant procedures tailored to individual patient characteristics, including hair type, density, and pattern of hair loss. With more than 15 years of experience in hair restoration, Istanbul Vita serves international patients in a purpose-built medical facility equipped with 25 treatment and operating rooms.
According to the clinic, it operates a limited daily schedule of one to three procedures, allowing for extended consultation times of approximately 40 to 60 minutes per patient. Its staff includes more than 200 personnel, with multilingual support offered in 13 languages.
The clinic is licensed by the Turkish Ministry of Health and holds an International Health Tourism Authorization Certificate, as confirmed by the Ministry’s official registry.
Medical Team and Leadership
Istanbul Vita’s medical team includes four licensed physicians specializing in various hair transplantation techniques: Dr. Harun Eymen Alakaya, Dr. Mustafa Ayhan Balcı, Dr. Tuğçe Yılmaz Arslan, and Dr. Özge Miray Gültekin. Each physician focuses on specific methods, including FUE, DHI, long hair transplantation, and procedures for different hair types, including afro-textured hair.
The clinic states that physicians are involved in key stages of procedures, including channel opening, while trained medical teams assist with extraction and implantation.
Hasan Başol, founder and medical director, has contributed to the development of proprietary techniques used at the clinic, including the “Vita Technique,” which focuses on detailed graft planning and donor area analysis.
Techniques and Treatment Approaches
Istanbul Vita offers a range of hair transplantation methods, including Sapphire FUE, DHI, combined techniques, and long hair transplantation. The clinic also utilizes its proprietary Vita Technique, which incorporates microscopic analysis of donor areas and structured graft placement strategies.
Additional treatments include PRP therapy, mesotherapy, stem cell-based applications, and post-operative care protocols designed to support recovery and graft survival.
The clinic reports particular experience in afro hair transplantation, which requires specialized handling due to follicle structure and curl patterns.
Pricing and Patient Services
The clinic offers all-inclusive treatment packages for international patients, with reported pricing ranging from approximately $3,200 to $9,000 depending on factors such as technique, procedure duration, and medical staffing.
Pre-procedure assessments include medical testing such as blood analysis and EKG screening. Post-operative care includes follow-up support and medical care kits.
Training and Education
In addition to clinical services, Istanbul Vita operates certified training programs for medical professionals, approved by the Turkish Ministry of Health. These programs are designed to support professional development in hair transplantation techniques and clinical decision-making. Istanbul Vita Clinic is not only able to conduct hair transplantations but also participates in educating hair transplant doctors.
About Istanbul Vita Hair Transplant Clinic
Istanbul Vita Hair Transplant Clinic is a Turkey-based medical provider specializing in hair restoration procedures for international patients. The clinic combines clinical practice with training programs and focuses on individualized treatment planning across a range of hair transplant techniques. For more information, visit istanbulvita.com.
Disclaimer
The information provided in this release is for educational and informational purposes only and does not constitute medical advice, diagnosis, or treatment. Hair transplantation is a surgical procedure; results vary based on individual physiological characteristics, donor area health, and adherence to post-operative protocols. Patients are encouraged to consult with a qualified healthcare professional to determine candidacy and discuss potential risks and complications associated with hair restoration surgery.
Media Contact
Hasan Başol
Istanbul Vita Clinic
info@istanbulvita.com
+90 544 478 84 82



GWM President Parker Shi Outlines Safety and Localization Strategy at Auto China 2026
At Auto China 2026, the world’s largest auto show with 380,000 square meters of exhibition space and 1,451 vehicles on display, Great Wall Motors (GWM) International President Parker Shi commented on the current industry trend toward autonomous technology. While most automakers at the dual-venue event, which drew 21 countries, focused on smart cockpits, AI features and fast OTA updates, Shi spoke from the GWM exhibition area, emphasizing safety as non-negotiable and integrity as key to long-term success.
“In the race for innovation, the bottom lines of safety and integrity must be upheld. For GWM, this is not just a philosophy but a principle.” Shi believes that will help the company achieve long-term success in a rapidly changing global market, where trust will ultimately outlast short-term hype, reflects China’s shift to intelligent mobility, with 181 global debuts and a focus on L3 autonomous driving, large-model cockpits and 800V platforms — but Shi reminded audiences that basics cannot be overlooked.
Shi, whose company is a major Chinese automaker expanding globally, challenged the industry’s obsessions. He acknowledged intelligence enhances comfort but rejected it as a replacement for engineering excellence: “Ten years ago, cars had no intelligent features, and people drove just fine. Now intelligence enhances comfort, but it is a plus, not a replacement. The system doesn’t know if you’re falling asleep — only to beep when you’re distracted.”
For Shi, safety is the foundation, with all other features secondary. Inverting this order, he argued, is negligence, a point that resonates as China’s auto industry transitions to an era where intelligence is a competitive prerequisite. Analysts note the show marks a turning point for software, AI and ecosystem integration, but Shi’s focus on safety highlights the divide between short-term spectacle and long-term sustainability.
Beyond safety, Shi discussed brand building in China’s volatile market, where new brands rise and fall quickly. “Brand strategy is critical. Some create too many brands for short-term market share — that’s unsustainable,” he said.
This logic applies to car brands, he explained: premium touchpoints — showrooms, after-sales service, complaint handling — prove commitment. Building a brand is slow, destroying it fast, and lost integrity takes twice as long to rebuild. This focus comes as Chinese automakers expand overseas, with the show serving as a global platform for GWM and others eyeing Europe, where localization is key.
Localization, Shi stressed, is a survival strategy for diverse markets like Europe. “Europe is not one market — it’s many,” he said, noting regional differences: narrow Southern European roads favor cars under 4.5 meters, Northern Europe has 95% BEV penetration, wagons dominate the U.K., and C-segment leads in Eastern Europe. “Sell the same SUV to all, and you will fail,” he warned.
Localization must guide product decisions from the start, aligning with the show’s trend of tailored solutions. BMW and Mercedes launched China-optimized models, while GWM adapts offerings for global audiences, prioritizing local needs over a one-size-fits-all approach.
When asked to define GWM in one word, Shi said “integrity.” “Integrity is not built overnight,” he noted. “It follows a progression: I know you, I believe you, I trust you, I love you. If you don’t trust a brand, you’ll never be loyal.”
This is a system, not sentiment, guiding product decisions, partnerships and service. Every interaction builds or erodes trust, and loyalty comes only from honoring commitments — profitable or not. “Honor the commitment, no matter what,” he said. “Whether you make or lose money, keep your word to build credibility.”
While the event focused on emerging technology, Shi’s presentation emphasized foundational industry elements like safety and reliability. “A car is not a house; it’s transport from A to B, but integrity must hold every kilometer,” he said.
As Auto China 2026 cements its status as the world’s top auto event, showcasing the industry’s shift to intelligence and global competition, Shi’s message is a counterbalance: innovation cannot sacrifice safety and integrity. For GWM, this approach is intended to support the company's long-term market stability by prioritizing consumer trust over current industry trends.
About GWM
GWM is a global intelligent technology company, whose business includes automobile and parts design, R&D, production, sales and service. Our brands include HAVAL, WEY, ORA, TANK and GWM Pickup. To learn more, visit www.gwm-global.com.
Disclaimer
This press release contains forward-looking statements subject to risks and uncertainties that may cause actual results to differ materially. Statements reflect current views and are not guarantees of future performance. Industry data and third-party insights have not been independently verified. This release is for informational purposes only and does not constitute an offer or solicitation. GWM assumes no obligation to update these statements except as required by law.
Media Contact
Carol Wang
globalmarketing@gwm.cn




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