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The Netty Awards, a leading global program recognizing excellence in the digital age, announced Celtra as the winner of "Best Marketing Automation Software in Tech." The award reflects a broad industry shift toward solving the creative supply bottleneck that has constrained digital marketing for years. While media automation has accelerated rapidly, creative production has struggled to keep pace, leaving brands unable to fully capitalize on their media investments. Celtra’s win signals a new market expectation; creative production must scale with media for performance to follow.

A Turning Point for Creative Production

Celtra’s recognition underscores a fundamental change in how modern brands operate. Traditional methods of scaling creative output — larger teams, more manual versioning, or fragmented workflows — are no longer viable in an environment that demands constant personalization and global consistency. Celtra has proven that creative automation is the only approach capable of meeting these demands at enterprise scale. By closing the gap between creative and media, the platform enables marketers to move faster, reduce waste, and unlock performance opportunities that manual workflows cannot reach.

Innovation That Redefines the Creative Lifecycle

Celtra’s Creative Automation platform modernizes the entire creative lifecycle, enabling teams to develop modular assets, generate automated variations, and optimize concepts using AI-driven capabilities. A standout example is Celtra’s predictive creative scoring to identify which concepts are most likely to perform. This predictive layer ensures teams focus production on assets with the strongest impact potential — eliminating unnecessary work and preventing underperforming creative from entering the market. By bringing intelligence to every step of production, Celtra transforms creative and media operations into a smarter, data-backed system that consistently delivers measurable business results.

Proven Results for Leading Global Brands

Some of the world’s largest advertisers rely on Celtra to scale creativity while improving efficiency. Nike used Celtra to produce more than 17,000 localized assets with a 19.5x increase in production efficiency. Spotify generated over 14,000 brand-safe creatives across 111 markets and improved workflow performance by more than 25%. Lyft achieved a 10x efficiency gain and a 45% CPA reduction by using Celtra to produce personalized video ads in multiple languages. These results highlight how creative automation strengthens both storytelling and performance at scale.

A Word From Celtra

“Creative automation has moved from a nice-to-have to an operational necessity for global brands, and we’re proud that the Netty Awards recognized the scale and performance impact our platform delivers. This award reflects our belief that creative must keep pace with media if brands want to unlock their full potential,” said Miha Mikek, CEO at Celtra.

Industry Leadership and Expanding Influence

Celtra’s platform now supports more than 400 enterprise brands, producing over 16 million ads annually and powering more than 119 billion impressions across the global digital ecosystem. With integrations spanning over 100 ad servers and media platforms, as well as connections to tools like Figma, Adobe Workfront, Slack, and Photoshop, Celtra embeds directly into the workflows that large teams already rely on. The company has also earned recognition from the MarTech Awards and Digiday, further cementing its position as a leader shaping the future of creative automation.

About Celtra

Celtra is a global leader and pioneer in creative automation, helping the world’s biggest brands transform how they produce, deliver, and optimize digital advertising. Its cloud-based platform enables marketing, creative, and media teams to drive efficiency and performance across every channel. Trusted by enterprise leaders like Spotify, adidas, and Unilever, Celtra empowers organizations to scale creative excellence and accelerate marketing impact like never before. To learn more, visit celtra.com.

Approximately 90% of total U.S. healthcare costs are associated with chronic and mental health conditions. According to Peter Kallestrup, co-founder and CEO of i-Function, when care arrives late, outcomes narrow and opportunities shrink. Emergency rooms may see increased demand, disease complexity may replace prevention simplicity, and clinicians may spend more time managing escalation than enabling stability. 

Value-based care is a healthcare payment and delivery model that focuses on improving patient outcomes and reducing costs. It shifts the focus from the volume of services provided to the quality and value of care delivered. Kallestrup says, “When intervention starts too late, costs climb, pathways shrink, and outcomes suffer.”

This situation, Kallestrup explains, is exactly where value-based care can find room to grow. Unlike volume-based care, it rewards earlier engagement, prevention, measurable improvement in patient well-being, and reduced costs. 

Value-based care can also align incentives across the system. “It’s one of the rare constructs where the model can align incentives across stakeholders,” Kallestrup notes. “Patients can stay healthier for longer, clinicians can intervene with purpose, and systems can reduce the spiral of avoidable late-stage care with associated growing costs.”

But value is only real if it is practical. According to Kallestrup, clinicians don’t need more traditional dashboards or parallel platforms. They need tools that quietly embed into existing workflows, preserving time and cognitive bandwidth. Early insight also has to reach people where they live their everyday lives, not only in clinical settings.

“Even the most advanced innovations may fall short if they don’t integrate into well-established clinical routines,” Kallestrup says. “Adoption scales when it fits naturally into their day, not when they are asked to step outside it.”

Two tools designed around this constraint are LASSI-D™ and FUNSAT™. LASSI-D, a cognitive assessment built to be delivered through existing clinical systems, supports early identification of potential signals of Alzheimer's disease that might otherwise surface much later. FUNSAT focuses on real-world functional skills such as medication organization, label comprehension, navigating digital tasks, and other daily living components that predict the individual’s ability to navigate important activities of daily living.

“The treatment plan can be perfect on paper,” Kallestrup notes. “But if someone can’t understand the medication label, organize a week's worth of medication, or feel confident about managing important daily tasks, care delivery breaks down before it even begins. These are the human inflection points that value-based models are designed to notice earlier.”

In LASSI-D, an AI-enabled facilitator supports portions of the experience, widening access while maintaining quality. The design intent, however, remains firmly human. “The use of AI is about delivering non-judgmental, broad, and affordable access as well as timely insight sooner rather than later,” he emphasizes.

According to Kallestrup, early engagement also carries compounding public value. Every month gained before escalation into complex care pathways can translate into meaningful preservation of independence, reduced caregiver strain, and fewer avoidable transitions into higher-cost support settings. “Six months of stable condition is not just a calendar win,” Kallestrup explains. “It’s six months of preserved quality of life and reduced system load, all at once.”

This cumulative impact, Kallestrup explains, is why value-based care continues to grow, not because it promises perfection, but because it rewards earlier progress. It shifts the question from ‘How do we treat the problem later?’ to ‘How do we support the person now?’ That subtle change reframes the entire care conversation.

“When prevention works, it looks like nothing happened,” Kallestrup says. “That’s the paradox of early care. Success in early care often goes unnoticed, yet its impact is significant.” The healthcare models that gain the most traction in the next decade might have one trait in common: they make early support easier than late rescue. 

“We tend to celebrate the rescue,” Kallestrup says, “but the real breakthrough is when the rescue never becomes necessary in the first place.”

Media Contact

Peter Kallestrup
pkallestrup@i-function.com

After operating in stealth with almost no public footprint, AIUSD has stepped into the open with metrics most startups dream about years after launch: $1 trillion in annualized trading volume and a fully functional AI system capable of moving, routing, and trading assets across the entire crypto and stablecoin landscape. AIUSD’s nearly eight-figure pre-seed round marked an early milestone, and the company says it is now seeing strong inbound interest as it prepares to close its seed round.

The company has positioned itself as the creator of Agentic Money, a new category of AI-native financial infrastructure that allows both humans and AI agents to manage assets simply by issuing natural language instructions. Rather than navigating fragmented chains, incompatible exchanges, or clunky brokerage APIs, the company says AIUSD users interact with a single intelligent system that handles everything behind the scenes.

“We’re building an AI-first financial layer on top of a highly fragmented system,” said Bill Sun, co-founder of AIUSD and a former DeepMind researcher and Millenium WorldQuant portfolio manager. “Cross-chain execution and routing should be as simple as a function call — and now they are.”

One AI Layer for All Assets

At the heart of AIUSD is an AI engine that treats the entire blockchain ecosystem as one unified liquidity environment. Whether assets sit on Ethereum, Solana, Binance Smart Chain, centralized exchanges, or tokenized brokerage platforms, the system can execute sophisticated strategies autonomously.

According to co-founder Yao Meng, a well-known algorithmic trading pioneer, the vision is simple: “Users and AI agents should have one balance that works everywhere. That’s what native interoperability really means.”

In stealth, AIUSD’s yield and execution platform ran algorithmic trading strategies with zero monthly drawdowns for 2.5 years, with $1 trillion in annualized transaction volume.

Money Built for AI, Backed by Top AI and Crypto Investors

As AI agents proliferate, AIUSD believes the financial system must evolve alongside them. The company is betting that the next era of global commerce will be powered not by humans typing into trading terminals, but by autonomous AI executing millions of micro-decisions per second.

AIUSD’s nearly eight-figure pre-seed financing round was just the beginning, as the company reports very strong inbound interest ahead of closing its seed round. Early investors in AIUSD include investors who backed Anthropic, Perplexity, TradingView, Sequoia US Scout Fund, a16z Scout Fund, Tesla FSD AI leadership, and category-defining founders such as William Freiberg (Crux), Tim Shi (Cresta AI), and Brad Bao (Lime). Two multibillion-dollar private equity funds also participated.

“AI agents are about to become major economic actors, and they need financial infrastructure built for how they operate,” said William Freiberg, co-founder of Crux and an early investor in AIUSD. “What impressed us is that AIUSD isn’t another trading tool — it’s a foundational layer that makes global execution and settlement callable by both humans and machines.”

Founded by Veterans of AI Research and Crypto Markets

AIUSD was founded by Yao Meng and Bill Sun, two figures with long and respected track records across crypto trading and artificial intelligence research.

Meng entered the crypto sector in 2011 while still in college, initially through mining before moving into early blockchain projects and exchange operations. Over the past decade he has survived in several of the industry’s major stress events — including the Mt. Gox bankruptcy process, the FTX collapse, and the recent 10/11 liquidation cycle — while running arbitrage, high-frequency trading, and quantitative strategies across major tokens and exchanges. He has managed large proprietary positions during periods of heavy market volatility, including at one point holding roughly one-fifth of all circulating Dogecoin as part of a delta-neutral strategy.

Sun, a mathematician with a Stanford PhD, previously worked at Google Brain (now DeepMind) during early research that preceded the formalization of “Transformer” architectures. Sun has held roles in quantitative finance at Citadel, Point72 Cubist, and Millennium’s WorldQuant, where he managed an equity quantitative portfolio of significant size. His academic work focuses on the mathematical foundations and structural behavior of deep-learning models, and he is co-advised by two distinguished leaders in the field: Stephen Boyd, a member of the U.S. National Academy of Engineering and head of BlackRock’s AI Lab, as well as David Donoho, a laureate of the Gauss, Wiener, and Shaw Prizes and a member of the U.S. National Academy of Sciences, previously research staff at Renaissance Technologies. In parallel, Sun contributed to cryptocurrency research spanning Bitcoin, smart-contract platforms, and early real-world-asset-backed stablecoin design. He also co-founded PIN AI, a decentralized protocol for personalized AI agent network and economy, where he is serving as chief scientist.

The pair say AIUSD draws on their combined experience across AI, crypto markets, and quantitative trading to build infrastructure they believe can support both human and machine-driven financial transactions.

AIUSD’s Long-Term Vision for an AI-Driven Financial System

AIUSD’s founders describe their product as the first step toward building what they call a financial operating system for both humans and autonomous AI agents. The company is developing interfaces ranging from consumer-facing conversational wallets to developer tools such as agent-compatible SDKs. Behind those interfaces, its roadmap includes a unified execution layer intended to manage account abstraction, cross-chain routing, best execution, and risk controls across different markets.

Over time, AIUSD plans to incorporate traditional assets, real-world assets, and tokenized equities into the same programmable account structure, with continuous settlement and built-in compliance. The founders say they expect financial activity to shift toward machine-to-machine transactions as AI models begin to pay for compute, data, and services without human input. In that scenario, AIUSD sees themselves as operating both as an intent-based financial interface for consumers and as a programmable settlement layer for autonomous systems.

Learn more at aiusd.ai.

Media Contact

AIUSD PR Team
tech@galpha.ai

Businesses continue to seek services that reduce complexity, improve efficiency, and support growth across transport, travel, healthcare, and infrastructure. StartupMafia has selected a list of companies offering practical solutions that address these needs with clear value and operational reliability.

8Rental

8Rental provides professional group transportation services, offering private cars, minibuses, and coaches for corporate travel, tourism, and long-distance routes. The company operates across major travel regions and focuses on structured service delivery for airport transfers, event mobility, and tailored itineraries.

It stands out for its emphasis on safety, punctuality, and transparent pricing. Its fleet is modern and well-maintained, and drivers undergo professional training. This combination of customer-first practices and operational reliability makes 8Rental a trusted mobility provider for both businesses and individual travelers.

Rent From Locals

Rent From Locals brings verified Albanian and Greek car-rental providers into one platform where travelers compare real pricing, deposits, and insurance before booking. The system standardizes check-in and check-out with guided, time-stamped photo uploads to protect both renters and providers.

Its distinguishing features include no credit card requirement, transparent third-party insurance options, and an AI-supported help desk that answers routine questions instantly. Human agents remain available for complex requests. This design keeps the experience simple, fast, and aligned with what modern travelers expect.

12 Knots

12 Knots provides access to more than 22,000 professionally managed yachts and catamarans available for charter across the Caribbean, Mediterranean, and Southeast Asia. Travelers can compare prices, real-time availability, and choose from bareboat, skippered, or fully crewed options.

By-the-cabin charters are available for newcomers, while private charters accommodate experienced sailors. The platform also offers sample itineraries and expert guidance to help make planning a sailing holiday smooth, trustworthy, and inspiring.

BookingAuto

BookingAuto is a global platform that compares car-rental offers from leading providers in 186 countries. Travelers can filter vehicle types, review clear pricing, and reserve online with free cancellation up to 48 hours before pickup.

The service stands out for 24/7 multilingual support and simple booking flows designed to minimize uncertainty. Its international scope allows users to access consistent information across regions, which helps travelers avoid hidden charges and secure rentals based on transparent criteria.

Excurzilla

Excurzilla aggregates guided tours, museum tickets, and attraction experiences from major operators in more than 120 countries. Its multilingual interface allows travelers to compare tour formats, durations, and prices in a single place.

The platform’s value lies in its broad inventory and consistent presentation of options. Users can switch between cities and categories without navigating multiple provider websites. This meta-search approach brings clarity to a fragmented tours market and simplifies the process of selecting reliable local experiences.

OKDERMO

OKDERMO is an online retailer specializing in dermatologist-approved skincare, including retinoids, peels, and targeted serums. It sources professional-grade formulations globally and provides clear guidance to support informed use.

The store distinguishes itself by curating evidence-based products and offering worldwide shipping. Its catalog includes multiple strengths and formats of retinol and tretinoin creams, enabling customers to select treatments suited to their routines. The focus on transparency and ingredient quality helps users build consistent, results-driven skincare plans.

You Glow Aesthetics

You Glow Aesthetics operates a fast-growing network of clinics across Canada and the United States, offering non-invasive aesthetic treatments supported by modern equipment. Each location focuses on safety, standardized protocols, and personalized care planning.

The network’s strength is its combination of geographic scale and individualized service. Trained clinicians conduct assessments and tailor treatments while ensuring consistent outcomes across all locations. This balance of technology, accessibility, and clinical oversight positions the brand as a notable provider in the aesthetics sector.

Ingrained Recovery

Ingrained Recovery provides medical detox and inpatient rehabilitation programs on a 50-acre wooded campus in Middle Georgia. The facility incorporates equine therapy, walking trails, and on-site amenities designed to support recovery in a private, structured environment.

Its distinguishing feature is the integration of therapeutic activities within a peaceful natural setting. The center’s multidisciplinary team combines medical oversight with experiential therapy, offering a holistic approach that appeals to clients seeking privacy and individualized care.

BelimRohr24

BelimRohr24 provides same-day drain and pipe cleaning services across Berlin, operating 24/7 with certified technicians. The company handles blocked sinks, toilets, and sewer lines with rapid response times and straightforward service terms.

Its competitive edge lies in transparency and speed. With more than 12 years of experience, the team offers two-hour response windows and clear pricing with no hidden fees. Regular maintenance options further reduce the risk of future plumbing issues for households and businesses.

WasteDoor.com

WasteDoor.com is an international marketplace for residential and commercial waste-management services across North America, the UK, Australia, and New Zealand. It compares pricing for dumpsters, construction debris removal, e-waste recycling, septic pumping, portable restrooms, and more.

The platform distinguishes itself by combining instant price comparison with region-specific regulatory guides. This helps customers reduce service costs and ensure compliance with local rules. Its data-driven approach supports informed decision-making in a sector that often lacks transparency.

These 10 companies reflect key business priorities for 2025: operational clarity, transparent pricing, and service models that simplify complex tasks. Their solutions show how technology and customer-centered design continue to shape mobility, travel, healthcare, and infrastructure. Together, they illustrate how companies across diverse sectors are meeting rising expectations for reliability and efficiency.

About StartupMafia

StartupMafia is a technology-focused media outlet covering emerging companies, market trends, and innovations shaping the global startup landscape. The publication highlights practical solutions, sector insights, and business developments relevant to founders, operators, and investors. For more information, visit startupmafia.eu.

Media Contact

StartupMafia.eu Press Department
press@startupmafia.eu

India’s motor insurance market is shifting gears — and fast. With over 50 million cars on the road and digital adoption at an all-time high, insurers are redefining how protection of the vehicle with insurance works. This change also marks the rise of usage-based insurance (UBI). It indicates a new era where premiums depend on how, when, and how much you drive.

Key Drivers for Digital Inflection in India’s Motor Insurance Market

The four pointers below elaborate on the trends that drove India’s motor insurance market towards digital inflection:

1. Changing consumer preferences

In 2023, the digital insurance market in India was valued at approximately $12 billion. It is predicted to grow at a 25% CAGR and reach $50 billion by 2030. This growth is also driven by the tech-savvy customer base, especially millennials and Gen Z. They demand online car insurance service with greater transparency, flexibility, and personalised experiences.

This flexibility is the reason why UBI is gaining popularity. Policies such as pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) offer customers cost-effective alternatives for safe, low-mileage drivers. This also aligns with their actual usage and behaviour, which traditional models fail to do. 

2. Technological innovation

The integration of technologies, such as telematics, artificial intelligence (AI), and Internet of Things (IoT), is central to the digital shift. The Indian government recently invested ₹10,300 crore in 2024 in AI to strengthen its capabilities. This technological advancement also contributes to its integration in the Indian motor insurance market.

These technologies collect real-time data on driving behaviours, enabling precise risk assessment and personalised premium calculations. Thus, the adoption of these technologies accelerates India’s progress toward reaching a digital inflection point.

3. Regulatory support

The support from Indian regulatory bodies has also led India’s motor insurance market to reach a digital inflection point. The Insurance Regulatory and Development Authority of India (IRDAI) has encouraged innovation through several initiatives.

For instance, the Bima Sugam initiative aims to promote digital insurance adoption and add to customer savings. The purpose of this initiative is also to boost digital adoption further.

4. AI operational efficiency

Insurers are using AI-powered automation to simplify underwriting and claims processing. It has been found that the use of AI approximately reduces 1.3 hours of work daily. This contributes to increased efficiency in insurance companies, leading to higher employee productivity.

The output of this also affects the quality of service companies provide to their customers. Moreover, the digitalisation of work in insurance companies extends to the services they provide, thereby transforming India’s motor insurance market.

How are Motor Insurance Companies Responding to Digital Inflection?

Leading private players are actively responding to the change through these adoptions:

• Digital services: Insurers are developing user-friendly online portals and mobile applications. It allows customers to easily purchase/renew policies, file claims, track their status, and more without human intervention.
• Usage-based models: Insurers are moving away from the ‘one-size-fits-all’ model to offer policies, such as PAYD and PHYD. These models use telematics and data-driven tools to decide on the car insurance premiums of the customers.
• AI-powered operations: AI-powered chatbots, virtual assistants, image recognition, and video analysis enable insurance to operate with high efficiency. It not only helps in instant customer support but also eases the claims process.

What are the Challenges Ahead for India’s Motor Insurance Market?

The digital landscape offers growth but also poses specific challenges for the motor insurance market in India. These challenges that the market needs to overcome are as follows:

• Data privacy concerns: The digital landscape brings with it issues relating to data privacy. In 2024, there were 22.68 lakh cybersecurity incidents in India. This is a challenge that India’s motor insurance market needs to address. Currently, insurers use firewalls and blockchain for their data security.
• Need for enhanced telematics infrastructure: Moreover, India also needs its digital infrastructure to be highly developed. This development should reflect in all of India and not just the urban regions. This digital infrastructure development is another challenge for the insurers to address.
• Improved knowledge and awareness: Finally, India’s non-life insurance penetration rate in 2024 was just 1%. This includes the car insurance sector as well. This reflects the lack of awareness and responsibility in Indian individuals. Recovering from this and then promoting digital solutions will also be a challenge for the motor insurance industry.

Overall, the Indian motor insurance landscape is rapidly transforming. This transformation comes with the adoption of UBI models set to become mainstream. They offer a fairer, data-driven, and personalised approach to insurance that benefits both insurers and policyholders.

Media Contact

Acko Technology and Services Private Limited
hello@acko.com

Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, formed a strategic partnership with RetailNext to expand enterprise-grade retail analytics and AI-powered insights throughout Dubai and the UAE. This collaboration addresses the need for data-driven strategies as UAE retailers navigate rapid digital transformation, evolving consumer expectations, and increasingly competitive omnichannel environments.

Founded in 2008 in California, RetailNext is a global leader in retail intelligence and a pioneer in retail analytics. Today, it powers more than 560 retailers from all over the world with a unified intelligence platform. RetailNext’s cloud system combines in-store traffic analytics, shopper journey mapping, and point-of-sale integration to process data from across more than 100,000 sensors. These real-time insights increase conversion rates, optimise labour allocation, and drive measurable improvements in merchandising effectiveness and customer experience.

By being part of Seed Group’s partner ecosystem, RetailNext will benefit from its two decades of expertise, regional network, and ties with the royal family of Dubai. The Group provides the innovative firm a launchpad to amplify its positioning in the fast-evolving retail market valued at over AED 300 billion.

“RetailNext brings with it solutions that add new depth to how retailers understand and serve their customers. With its ability to monitor real-time traffic, measure shopper journeys, and optimize in-store layouts, the company offers insights that can directly improve efficiency and profitability for businesses. We believe their technology has the potential to support businesses in the UAE as they work to enhance efficiency and better meet evolving customer expectations,” remarked Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.

“The UAE represents one of the world’s most dynamic retail markets, where sophisticated consumers demand world-class experiences. Our partnership with Seed Group enables us to further expand our proven retail intelligence to a region that’s rapidly becoming a hub for retail innovation. UAE retailers understand that in today’s competitive environment, intuition alone isn’t enough — data-driven decision-making is the difference between market leadership and irrelevance,” said Alexei Agratchev, CEO and co-founder of RetailNext. 

The strategic engagement between Seed Group and RetailNext is designed to pave the way for more intelligent and customer-centric business models. It will further reinforce the UAE’s prominence as a capital of modern retail while supporting broader industry innovation in the MENA region.

About Seed Group

For over 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region, helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit seedgroup.com.

About RetailNext

RetailNext, the first retail vertical IoT platform to bring e-commerce-style shopper analytics to brick-and-mortar stores, brands, and malls, is a pioneer in optimizing the shopper experience. The platform automatically collects and analyses shopper behaviour data through its centralized SaaS solution, enabling retailers to enhance real-time experiences and drive better outcomes.

RetailNext is trusted by more than 560 retailers in over 100 countries. The company helps businesses better understand the shopper journey to increase same-store sales, enhance security, and eliminate unnecessary costs. RetailNext is headquartered in Campbell, California. Learn more at retailnext.net.

A truly safe online casino earns trust through action, not appearance, by protecting data, guaranteeing fair play, and handling every transaction with total transparency. Slick websites can hide weak security and empty promises, so real safety comes from proof, not polish. This checklist cuts through the noise to show exactly what makes a casino genuinely secure and accountable.

Verified Licensing and Regulation

Licensing is the starting point of every safe casino. A license proves that the operator follows strict standards on player protection, game fairness, and financial transparency. Without it, there is no legal guarantee that money or data are safe.

Every trustworthy casino displays its license number and regulatory authority on the homepage or footer. Players can cross-check these details directly on the regulator’s website. A missing or fake license logo should be treated as a serious warning. Unregulated operators face no penalties for misconduct, leaving players without any legal recourse.

Encrypted Transactions and Secure Technology

Security technology is the invisible layer protecting everything shared on the site. A safe casino uses SSL encryption to shield personal data and financial details from theft. The “HTTPS” in the address bar, along with a padlock icon, signals that the site encrypts all communication.

Modern platforms also rely on two-factor authentication for logins and 3D Secure 2 for payment verification. These extra layers make unauthorized access nearly impossible. Any casino that skips encryption or hides its security credentials should be avoided immediately. If the website itself is not secure, nothing else truly is.

Transparent Payment and Withdrawal Rules

Fair and open payment policies are essential for trust. A secure casino provides full details about transaction limits, accepted currencies, and withdrawal times before any deposit is made. Money transactions should be smooth and reliable, using familiar payment options such as Brite, Zimpler, or Trustly (source: kasinoranking.com).

Players deserve fast, free, and clearly stated withdrawal processes without hidden fees or vague timeframes. Any delay or unclear payment rule can indicate poor management or risk. Transparency around payment methods and processing speed is one of the strongest signs of a safe and reliable gaming site.

Independent Game Testing and Fair RNGs

A casino’s integrity depends on its games. Safe operators use certified random number generators, known as RNGs, to guarantee random results on every spin or deal. Independent testing agencies regularly audit these systems to confirm that outcomes cannot be manipulated.

Audit seals from recognized labs show that the games meet fairness standards. Players should always look for certificates from reputable firms and avoid sites that refuse to publish testing results. Fair RNGs ensure that every player has the same chance of winning, a principle that separates legitimate gaming from exploitation.

Responsible Gambling and Player Control Tools

Genuine safety extends beyond security to player wellbeing. Ethical casinos provide responsible gambling tools that help players stay in control. Features like deposit caps, cooling-off periods, and self-exclusion programs allow people to play within healthy limits.

Casinos that avoid offering these tools or bury them deep in settings often prioritize profit over protection. Transparency around responsible gambling reflects integrity. When a platform encourages self-awareness instead of endless spending, it shows real commitment to long-term trust.

Transparent Ownership and Public Reputation

A company that operates safely has nothing to hide. Safe casinos share details about their ownership, registration, and corporate background. Transparent business information creates accountability and lets players verify the people behind the site.

When those details are missing, it is wise to investigate further. Searching the company’s name can reveal how long it has operated and whether users report fair treatment. A strong reputation is earned through consistency, not marketing. Listening to real player feedback can reveal far more than any promotional claim.

Reliable Customer Support and Real Communication

Reliable communication is a practical measure of safety. Reputable casinos maintain 24/7 customer support via live chat, email, and sometimes telephone. Their responses should be timely, direct, and professional, not robotic or evasive.

Good support teams resolve issues clearly and document conversations when needed. Poor or nonexistent support often signals a lack of organization or accountability. In emergencies, such as payment delays or verification problems, quick communication can make all the difference.

Clear Privacy Policy and Data Protection Standards

Data protection is both a legal and moral obligation. A safe casino explains how it stores, shares, and secures player information. A clear privacy policy should outline data retention periods, cookie usage, and third-party sharing practices.

If the language sounds vague or copied, it is likely the operator has not implemented proper safeguards. Responsible platforms comply with data protection laws such as the General Data Protection Regulation (GDPR) and never sell user data. A transparent privacy policy is more than a document, it is proof of respect for players’ digital rights.

Honest Bonus Terms and Fair Wagering Conditions

Bonuses can be rewarding, but only when the terms are fair. Safe casinos clearly list their wagering requirements, time limits, and eligible games. Honest terms usually fall within realistic limits and avoid confusing restrictions.

When a bonus sounds excessive or the fine print feels complicated, caution is needed. Hidden clauses can make withdrawals impossible or reset balances unfairly. Fair casinos keep promotions straightforward because transparency encourages trust and returning players.

Slotozilla is an iGaming resource focused on practical reviews, free slot demos, and curated bonus listings that are designed for maximum utility. Today marks a milestone toward achieving this purpose with the announcement of our Q3 2025 achievements. We’re proud to highlight our expanded partnerships agreed upon during SBC Summit Lisbon, as well as a robust lineup of regional bonuses added to the existing catalogue on the platform.

Across Q3, we finalised new affiliate agreements and tightened existing ones, producing 139 new bonuses with 87 exclusives earmarked for high-interest jurisdictions. The UK, Canada, Germany, Austria, Switzerland, Italy, New Zealand, and Poland all feature prominently on this list. Each offer leverages the strengths of our affiliates to deliver the best value for our diverse user base.

Among the headline contributors, Xmark Affiliates delivered 42 bonuses, balancing coverage across English-speaking markets and Central Europe. Their offers include welcome packages, free spins, and no deposit codes, all designed with straightforward redemption processes.

Luck Partners added 21 bonuses, continuing their mobile-first approach and guaranteeing further attention to the UK and Oceanian audiences. Affision contributed 17 bonuses, delivering casino and sports betting promotions for Canada and Germany, while WePay Affiliates strengthened French- and German-speaking coverage with 15 bonuses. Top Casino Partners also introduced nine bonuses, notable for their exclusive codes and simplified verification process.

Additional partners such as AffGems, Run4Win Partners, and Beep Beep Casino expanded Slotozilla’s reach into Poland, New Zealand, and the UK. Collectively, these collaborations have created a holistic catalogue that reflects local preferences and ensures greater satisfaction for players. At present, 139 new bonuses are live on-site, including a dedicated no deposit section, with the collection’s total now rising to 195 bonuses.

The value in our new partnerships will be tangibly felt by our players worldwide. Canadian users can now access 38 bonuses, including 27 exclusives. Our German audience will enjoy 35 valuable bonuses with 20 welcome offers, while the UK catalogue features 32 bonuses, including an exclusive no-wager promo.

New Zealand players stand to benefit significantly from 23 bonuses, 15 of which are exclusive. Italy and Poland also saw notable growth, with 15 and 16 bonuses respectively, tailored to local regulations and preferences.

The Slotozilla team treated SBC Summit Lisbon as a working forum, and the strength of our results reflects that. Key outcomes are now visible on-site: 195 total bonuses are live today, with more to come as we continue to pursue our value-driven approach to iGaming service delivery.

About Slotozilla

Slotozilla is dedicated to helping players understand casinos, slots, and bonuses. Since 2013, we have compiled hundreds of reviews and bonus offers for our 1 million-plus user base. We also boast over 3,800 slot demos to boot. Our rating framework focuses on clarity and fairness, and our content promotes informed gameplay. For more information, visit www.slotozilla.com.

Media Contact

Astrid Holm
astrid@slotozilla.info

Tim Cline
info@slotozilla.com

Sport has forever been one of the biggest pastimes around the world with billions of people playing and watching their favorite games regularly throughout the year. From the Premier League, MLS and World Cup in soccer to the NFL, NBA and Major League Baseball, millions of fans attend live games at stadiums all over the globe. Many also enjoy predicting the outcome of games in order to an add extra thrill to the action taking place on the field or court.

If you are a relative novice when it comes to sports betting, the vast number of teams, tournaments and odds could prove daunting. However, by developing and following strategies, you can swiftly make sense of what is required when wagering on sports.

Find a Platform to Suit You

Before diving straight into predicting soccer matches or NBA encounters, it is imperative you find a platform to match your betting needs and preferences. Over time, you will develop a particular wagering style and this can be defined by the operator you choose to game with. Therefore, it is crucial you compare and assess the best betting apps in order to pick from the most trusted and popular online.

Reading trusted reviews is a wise move as this will allow you to read up on the main plus points of each site before making a decision on where to play. Check out the sites and see the ways in which they could bolster your experience, from offers and promotions which could enhance your gameplay to platforms offering strong customer support and security features. 

Become an Expert

When it comes to wagering on sport, you must boast supreme knowledge in order to position yourself as an authority on games. Only when you know the ins and outs of each pursuit can you be sure to make smart and informed decisions around picking out possible scorelines and results. 

It's vital you gather a strong understanding around each team, player and match. So, if you are focusing on Major League Baseball, for example, focus on the various encounters set to take place throughout the campaign while also looking at stats and figures around player performances. Only then when you have developed this level of detail will you be able to make educated guesses based on solid information as opposed to taking a blind punt based merely on who the favorite is.

Follow the Form

Ahead of every sporting fixture, you should always look at the form as this will give you a key indication around the state of play for the two teams or individuals going head to head. Now, a league table will tell you the story of the season so far but to make the best judgements from results, it's smart to focus on the most recent over the last couple of weeks or months.

By looking at scorelines recorded recently, you will be able to assess whether a team is struggling to earn wins or actually on a strong run and playing with confidence. This is key as looking at recent results will help you to compare the two teams or players in question.

What's more, recent results will also alert you to any changes to form or narratives. So, for instance, a team in Serie A could be bottom of the league standings but could have actually changed managers and won the last three matches. It's for this reason you should always follow the stories that emerge from each sport during the seasons.

Pay Attention to Team News

Coaches and managers in top level sport often keep their cards close to their chest and will never share their starting team heading into a game. However, as a sports enthusiast betting on matches, there are clues to be gathered into the lead up to every big match. That's because coaches will speak to the media in a press conference and confirm which players are set to be sidelined due to injury or suspension. With this information, you can start making choices around the side.

Learning injury details from managers means you can assess squad lists and work out which individuals are most likely to deputise. From there, it is then possible to weigh up how weak or strong is heading into the game. Imagine the amount of times you could be tripped up wagering if you chose not to pay attention to team news updates which can be tracked with great ease via your smartphone.

Gain Insights on Social Media

Another strategy for wagering on sports is to broaden your perspective by reading the views of fellow fans online. Social media sites like X and Facebook are home to huge communities following all of the latest NBA action, Premier League games and countless other pursuits.

When it comes to betting you should always follow your gut but listening to supporters, pundits and even ex-pros can help you see different situations on the field from alternate angles which over time can help you to shape more well-rounded opinions which could serve you well when making your predictions.

Overall, it is important to conduct thorough research and develop strategies when getting started in sports betting. Build your knowledge base so that you are always in a position to make a prediction from a place of knowing as opposed to taking a guess while in the dark.

For decades, women's health apparel has existed in the margins of both the fashion and healthcare industries. Functional in intent, but often uninspired in execution. Now, as femtech gains momentum, one innovator is reshaping expectations of what post-surgery garments can and should deliver. MAS Femography, the women's health apparel manufacturer backed by global apparel-tech giant MAS Holdings, is setting new standards with its Post Surgery Everyday Bra, designed and manufactured for brands looking to offer better products to women navigating life after breast cancer surgery.

A Silent Gap in Care

Breast cancer remains the most commonly diagnosed cancer among women worldwide. According to the World Health Organization, more than 2.3 million women are diagnosed annually, with millions more living in survivorship. For those who undergo mastectomies, lumpectomies, or reconstructive procedures, recovery is about more than the clinical outcome. It is about rediscovering comfort, mobility, and identity at a time when physical and emotional vulnerability is at its peak.

Historically, apparel designed for this stage has been limited in its options. Garments that served basic medical functions without addressing the lived experiences of patients. Many women describe post-surgery bras as restrictive, unappealing, or even painful.

MAS Femography's new approach as a femtech apparel manufacturer directly responds to this gap. The Post Surgery Everyday Bra is not only built for recovery but designed with comfort  in mind. By integrating medical insight with advanced apparel engineering, MAS Femography is taking this innovation to brands, aiming to ensure that women no longer have to choose between healing and feeling human.

Design Rooted in Empathy

At the heart of the innovation is collaboration. MAS Femography worked closely with breast cancer survivors, healthcare professionals, and mastectomy specialists to understand the day-to-day challenges women face during recovery. Their feedback shaped every element of the bra's design.

The result is a garment that features soft seams to reduce irritation, wire-free support to prevent pressure on sensitive areas, and front-opening closures that accommodate limited arm mobility. Built with molded bra cups, it masks uneven breasts or asymmetries caused by breast conservation surgeries to provide a more natural appearance. Breathable, moisture-wicking fabrics promote comfort during long wear, while discreet inner pockets allow for prosthetics or inserts, offering flexibility for women with different surgical outcomes.

Unlike traditional medical garments, the Post Surgery Everyday Bra prioritizes aesthetic as well as function. Subtle design elements and carefully chosen fabrics ensure the bra looks and feels like a piece of everyday apparel, rather than a clinical necessity. For women navigating recovery, this blending of style and sensitivity can be a critical step toward regaining confidence.

Beyond Function: Restoring Confidence

Breast cancer treatment often involves profound changes to body image. For many women, the choice of clothing, especially intimate apparel, becomes a reflection of how they feel about themselves. Recognizing this, MAS Femography positions its Post Surgery Everyday Bra not simply as a supportive product but as an enabler of dignity, self-expression, and confidence.

"The vision is simple but powerful," Pilar Diaz, CEO of MAS Femography explains. "Women deserve post-surgery solutions that are supportive, comfortable, and beautiful. Recovery is not just about healing, it is about regaining a sense of self. Working with subject specialists, design experts, and professionals, we are driving the conversation openly with global brands, offering them our vast experience in manufacturing and cutting-edge innovation as we ensure survivors are met with functional solutions without overlooking such unheard, unseen issues"

This philosophy aligns with MAS Femography's broader mission as a manufacturer: to redefine how apparel can support women through every stage of life, from periods and pregnancy to menopause and post-surgery. In doing so, the brand is helping to destigmatize conversations around women's health while expanding the possibilities of what clothing can achieve.

The Power of FemTech Apparel

MAS Femography is not working in isolation. Backed by MAS Holdings, the largest apparel tech company in South Asia, the manufacturer has access to a global scale of resources, advanced textile technologies, and sustainable manufacturing processes. This infrastructure allows MAS Femography to translate concepts born in healthcare collaboration into scalable, accessible products that can reach women worldwide.

The Post Surgery Everyday Bra represents what industry analysts are increasingly calling femtech apparel. Garments that integrate scientific research, medical collaboration, and design innovation to address underserved areas of women's health. From cooling fabrics for menopause to leak-proof menstrual underwear, femtech apparel is forecast to become one of the fastest-growing niches in both fashion and healthcare.

A Future Where Apparel Supports Health 

With the Post Surgery Everyday Bra, MAS Femography signals that breast cancer survivors deserve more than the compromises historically offered to them. By uniting clinical functionality with thoughtful design, the manufacturer is establishing a benchmark that could influence the wider industry.

The bra represents more than a single product. It reflects a changing philosophy in apparel — one that acknowledges clothing is not only worn but lived in, especially during moments of vulnerability.

As MAS Femography expands its role in femtech manufacturing, it is helping to shape a future where women's health apparel is no longer an afterthought but a recognized pillar of care, recovery, and empowerment.

For the millions of women navigating breast cancer surgery and its aftermath, that shift has the power to redefine not only comfort but also confidence. By turning garments into instruments of care, MAS Femography is steadily reshaping the standards of both fashion and healthcare, one innovation at a time.

British Gambler, a leading U.K. casino comparison and consumer-information website, said on Thursday that new rules announced by the U.K. Gambling Commission (UKGC) on bonus promotions will improve transparency for players and lead to a more sustainable online gambling market.

The UKGC this week confirmed reforms that will ban “mixed-product” bonuses requiring customers to gamble on multiple products, such as sports betting and online slots, to unlock a promotion. The new rules also introduce a 10x cap on wagering requirements for online casino bonuses and will revise wording in the Licence Conditions and Codes of Practice (LCCP).

The measures take effect from Dec. 19, 2025, while updated LCCP guidance will apply from Jan. 19, 2026, as part of a wider update to gambling regulations linked to the government's 2023 White Paper on gambling reform.

In a statement, British Gambler said the changes address long-standing consumer concerns about complex bonus offers and unclear terms.

“Players have repeatedly told us that high wagering requirements and cross-product promotions are difficult to understand and often misleading,” the company said. “A mandatory 10x wagering cap brings clarity and gives customers a realistic chance of evaluating and using a bonus responsibly.”

The UKGC said the ban on mixed-product promotions follows evidence that players who gamble across several product types face higher potential risks. The regulator cited research from its “Patterns of Play” study, which found that multi-product play can correlate with faster and riskier gambling behaviours.

British Gambler said the new rules will also require operators to compete more on product quality rather than headline promotions. “With every brand required to simplify bonus terms, operators will need to differentiate through user experience, fast withdrawals, and safer-gambling tools rather than escalating bonus sizes,” the company said.

The company added that it does not expect the new regulations to reduce affiliate commissions. “Acquisition remains critical in the licensed U.K. market. If bonuses become simpler and more transparent, conversion rates are likely to improve, not fall,” British Gambler said. “We do not expect operators to cut rates for affiliates as a result of these changes.”

Gambling operators and industry trade groups had raised concerns during the consultation that the ban on mixed-product offers would reduce marketing flexibility and remove popular promotions. Some licence holders also questioned whether a 10x cap was commercially workable or whether it would lead to reduced choice for consumers.

The UKGC said the reforms aim to reduce harm, increase fairness, and strengthen trust between customers and operators. “These changes will better protect consumers from gambling harm and give much better clarity on offers before they decide to sign up,” said Tim Miller, UKGC executive director for research and policy.

British Gambler said it supports the regulator’s view that simplified rules will benefit the market in the long term. “The U.K. has one of the most tightly regulated gambling sectors in the world, and these measures further strengthen its position,” the company said.

About British Gambler

British Gambler is an independent comparison website offering reviews, consumer information, and responsible-gambling guidance on licensed U.K. online casinos, betting sites and gaming operators. The platform provides bonus comparisons, safer-gambling resources and market insights for U.K. players. For more information, visit britishgambler.co.uk.

As the holiday season kicks off, iSpring Water Systems — one of America's leading water filtration brands — announces its Black Friday Event, running from November 18 to December 1 across major U.S. retail platforms including Amazon, Home Depot, Lowe's, and Walmart, as well as Amazon's international marketplaces in Canada, the U.K., Germany, France, Italy, Spain, and Mexico, and additional partners such as OTTO.de, Costco.ca, Rona, Walmart.ca. Costco, RONA, and Walmart.

Shoppers can enjoy special seasonal discounts — ranging from 15% to 38% — on iSpring’s most advanced and newly released filtration systems, designed to remove PFAS, chlorine, lead, and over 1,000 other contaminants. From whole-house solutions to under-sink and smart filtration innovations, iSpring makes it easier than ever for households around the world to enjoy cleaner, safer, and better-tasting water.

Top-Selling Systems on Sale: “Water’s good. iSpring makes it better.”

WGB32B-PFKS — Whole House Water Filtration System with PFAS Removal

Built on iSpring’s decades of water filtration expertise, the newly launched WGB32B-PFKS offers comprehensive whole-house protection with upgraded SGS-tested media that reduces up to 99 % of PFAS, including PFOA and PFOS. Combining high-capacity PP and carbon filters, it effectively removes sediment, chlorine, and other common contaminants while maintaining strong flow and durability. Introduced this fall, it has quickly gained popularity among homeowners, offering a reliable, future-ready solution for safer water at every tap.

WSP50ARJ-BP — Smart Jumbo Auto-Flush Spin-Down Sediment Filter with Bypass

Certified to NSF/ANSI 372 for material safety, the WSP50ARJ-BP jumbo spin-down sediment filter delivers high-capacity pre-filtration with smart convenience and reliable performance. Its built-in 4-way bypass valve allows effortless switching between filtration, backwash, and service modes, while the touch-screen auto-flushing module automatically cleans the filter on schedule to minimize maintenance. Featuring a 316L stainless-steel mesh and a pressure-resistant transparent housing, it removes up to 99 % of sand, rust, and debris—ensuring long-lasting strength, clarity, and peace of mind for every home.

CKC1-PF — Countertop Water Filter for PFAS and Chlorine Reduction

Compact yet powerful, the CKC1-PF countertop water filter offers advanced protection against PFAS, chlorine, and unpleasant tastes or odors—PFAS reduction verified by SGS-tested media . Its simple, tool-free installation fits most standard faucets, making it ideal for apartments, rentals, or travel. With durable construction and smooth water flow, it delivers cleaner, safer, and better-tasting water right from your tap.

RO5004F-AK — Next-Gen Tankless Alkaline Reverse Osmosis System

Combining advanced filtration with sleek design, the RO5004F-AK tankless reverse osmosis system delivers up to 500 GPD of purified water while saving valuable under-sink space. Its UV light and high-performance RO membrane eliminate over 99% of 1,000+ contaminants, including PFAS, lead, and chlorine, while the alkaline remineralization stage restores healthy minerals for a crisp, natural taste. Designed for modern living, it features a built-in pump, smart filter-life monitoring, and top-mounted faucet installation, ensuring fast flow, quiet operation, and effortless maintenance for years of reliable use.

CRO1000 — Commercial-Grade Reverse Osmosis System

The iSpring CRO1000 is a 4-stage tankless commercial reverse osmosis system engineered for high-demand applications such as restaurants, offices, and large households. Powered entirely by water pressure, it delivers up to 1,000 gallons per day of purified water without electricity—making it an energy-efficient solution for continuous use. Its high-performance RO membrane removes up to 99% of over 1,000 contaminants, including PFAS, lead, fluoride, arsenic, and chlorine, providing clean and great-tasting water on demand. Built on a freestanding metal frame with smooth-rolling wheels and locking brakes, the CRO1000 is easy to move, monitor, and maintain, offering long-lasting reliability and peace of mind.

Trusted U.S. Brand with 20 Years of Expertise

Headquartered in Atlanta, Georgia, iSpring Water Systems has helped hundreds of thousands of families worldwide enjoy safer, cleaner water. With U.S.-based lifetime customer support and strict quality standards, iSpring continues to set the benchmark for reliable water filtration.

Black Friday Promotion Dates: November 18 – December 1, 2025 (PDT)

Looking for more Black Friday lead-in deals from iSpring?

Search “iSpring” on Amazon or visit iSpring’s retail partners worldwide to discover exclusive Black Friday deals on under-sink, whole-house, and countertop systems for every home.

For media inquiries, images, or product information, please contact: support@ispringfilter.com

About iSpring Water Systems

Headquartered in Atlanta, Georgia, iSpring Water Systems has helped hundreds of thousands of families worldwide enjoy safer, cleaner water. With U.S.-based lifetime customer support and strict quality standards, iSpring continues to set the benchmark for reliable water filtration. For more information, visit www.ispringfilter.com.

Media Contact

Nick Lawson
support@ispringfilter.com

Branded By Story™, the South Carolina–based storytelling studio redefining how trust is built between communities and the businesses that serve them, has been awarded both the BBB Business of the Year and the BBB Torch Award for Ethics by BBB Serving South Carolina. The recognition honors the studio’s unwavering commitment to integrity, transparency, and its industry-shifting Billion-Dollar Framework™ — a system designed to help local businesses rise as the undisputed leaders of their towns.

Founded by Justus Calkins, founder and brand strategist, Austin Barnhill, creative director and partner, and supported by Scarlett, director of digital experience and partner, Branded By Story has quickly emerged as one of the most trusted branding studios in the Southeast.

A New Category for Modern Businesses: The Billion-Dollar Framework

Branded By Story created its own category, a cinematic storytelling studio built on five core engines:

• Signature Production System™ — 28 deliverables in 4 weeks
• Community-Approved™ Model — One business per industry per town
• Regional Lifestyle Storytelling™ — Story over sales
• Brand Story Capital™ — Proof over promise
• Media & Thought Leadership Engine™ — Building local icons

A Family-Rooted Mission That Fuels the Framework

“We wanted to prove that business can still be built on trust, not tactics.”

“When we started Branded By Story, we didn’t want to be another marketing company. We wanted to prove that business can still be built on trust, not tactics."

“We’re honored to shine a light on ethical businesses.”

“It’s an honor to win the Torch Award for Ethics."

“At Branded By Story, we don’t just build brands. We build belief in people, in community, and in the idea that truth still matters."

About Branded By Story

Branded By Story™ is a luxury storytelling studio based in Charleston and Seneca, South Carolina. Through its Billion-Dollar Framework™, the studio helps trustworthy businesses rise as the definitive leaders of their market through cinematic brand films, high-end identity systems, and community-driven storytelling. For more information, visit www.brandedbystory.com.

Media Contact

Justus Calkins
Branded By Story
justus@brandedbystory.com
+1 832-530-2479

Media Relations
Branded By Story
buildmybrand@brandedbystory.com

In an environment where "no-logs" has become a baseline marketing promise, SafePaper’s 2025 audit examines whether ten major VPN providers — both free and paid — actually uphold privacy under legal scrutiny. The report evaluates each service across jurisdiction, audit history, infrastructure design, transparency reporting, and privacy policy specificity to determine real-world no-logs compliance.

Read the full audit and VPN-by-VPN breakdown on SafePaper: "Decipher 10 No-Logs VPNs Policies & Practices (Free & Paid)"

What “No-Logs” Really Means in 2025

For something so widely claimed, “no-logs” remains widely misunderstood. At its core, the term suggests that a VPN provider does not record or store any data that could identify what a user did online, or when, or from where. But in reality, not all logs are equal — and not all “no-logs” claims mean the same thing.

VPNs inevitably collect some information to operate. This might include aggregate server load, bandwidth usage, or crash diagnostics. These are functional, non-identifiable metrics. The concern arises when providers store real IP addresses or DNS querie. Those are identifiers — and they’re exactly what a true no-logs VPN must avoid retaining.

In today’s climate of subpoenas, data-sharing alliances, and court-mandated compliance, understanding what “no-logs” actually entails is the first step. The second is knowing how to verify it — something the next section breaks down in five testable criteria.

The Five Criteria for Verifying a No-Logs VPN

Marketing slogans are easy to write. Verifiable privacy is not. To move beyond blanket claims, SafePaper’s 2025 audit evaluates each VPN against five independent dimensions. Together, they form a framework that any user can use to assess whether a provider’s “no-logs” promise is structurally sound — or built on ambiguity.

1. Jurisdiction: The legal layer that overrides everything

Where a VPN is incorporated matters as much as how it’s built. Countries that are part of intelligence-sharing agreements — such as the Five Eyes (U.S., U.K., Canada, Australia, New Zealand) — may compel providers to collect and disclose user data, often under gag orders. By contrast, countries like Panama, Switzerland, and Singapore offer legal environments that make user data requests less likely and easier to resist.

A VPN headquartered in a high-risk jurisdiction cannot guarantee user privacy, regardless of its infrastructure. In several cases, SafePaper notes, providers located in the U.S. or EU have complied with subpoenas despite advertising no-logs policies.

2. Infrastructure: RAM-only servers and private DNS

Legal resilience is one half of the equation; infrastructure is the other. RAM-only servers — those that store all data in volatile memory — are wiped clean with every reboot. This minimizes the chance that session data lingers or can be forensically recovered. Similarly, running private DNS resolvers prevents DNS queries from leaking to third parties like ISPs or public DNS services.

SafePaper flags providers who still rely on disk-based servers or use third-party DNS resolvers as structurally weaker — even if their privacy policies claim otherwise.

3. Third-party audits: Proof, not promises

Independent audits conducted by firms like Deloitte, Cure53, or KPMG provide external validation of a VPN provider’s systems. These audits often examine backend logging systems, access controls, and whether servers are configured to retain any identifying data. While one audit is useful, recurring audits over multiple years show ongoing accountability.

4. Transparency reporting: A record of resistance

Transparency reports document how often providers receive data requests from authorities and whether they comply. Providers that routinely publish these reports — and maintain a record of zero user data disclosures — demonstrate both legal resolve and technical safeguards.

Conversely, the absence of a report may signal that a provider is unable or unwilling to show its record of resistance.

5. Privacy policy specificity: Clarity vs. convenience

A “we log nothing” policy may sound reassuring, but it’s often too vague to be meaningful. The most credible providers break down exactly what data they collect, why, and under what technical or legal conditions. Policies that explicitly state what is not logged — such as IP addresses, DNS queries, session metadata — offer more confidence than blanket statements or legalese.

SafePaper’s audit highlights that overly generic or overly absolute privacy policies often mask exceptions — and that fine print matters.

Paid VPNs: More Expensive, Not Always More Secure

When it comes to premium VPNs, many users assume that paying for a service guarantees superior privacy. However, SafePaper’s 2025 audit uncovers a nuanced truth: while some premium providers have impressive technical measures, their legal vulnerabilities — especially in certain jurisdictions — can compromise their no-logs claims.

If you're hesitant to commit to a long-term subscription but still want strong privacy protection, consider monthly VPN plans that offer flexibility without compromising on security.

NordVPN, ExpressVPN: Strong Privacy, Stronger Jurisdiction

Premium VPNs like NordVPN, and ExpressVPN generally receive high marks for their privacy infrastructure. Both of them have implemented cutting-edge technologies like RAM-only servers and private DNS systems, which drastically reduce the risk of data retention.

NordVPN

Based in Panama, which has no mandatory data retention laws and is not part of the Five Eyes alliance. This provides a safer legal framework, making NordVPN one of the most secure options in SafePaper’s audit. 

ExpressVPN

Based in the British Virgin Islands, also benefits from a strong privacy jurisdiction. Both providers regularly update their transparency reports and undergo frequent third-party audits, confirming their commitment to a no-logs policy.

Mullvad, Norton and IPVanish: Legal Exposure Overrides Technology

While all three VPNs: Mullvad, Norton, and IPVanish — boast strong technical features, they share a common vulnerability: their location in jurisdictions with high data retention obligations.

Mullvad

Despite being one of the most privacy-conscious providers with RAM-only servers and a clear no-logs policy, is based in Sweden, a member of the 14 Eyes intelligence-sharing alliance. This poses a potential risk because Swedish authorities could, in theory, demand data from Mullvad under the alliance’s surveillance agreements. In 2023, Mullvad’s infrastructure was put to the test during a police raid, and it was confirmed that no user data was found. While this proves the effectiveness of its no-logs systems, Sweden's jurisdiction remains a risk for privacy-focused users.

Norton and IPVanish

Both headquartered in the U.S. (a member of the Five Eyes), face a more immediate risk. The U.S. government can legally compel these providers to collect and hand over user data. Norton, though it employs RAM-only servers, still operates under U.S. jurisdiction, which inherently introduces a level of exposure. Similarly, IPVanish faced a significant breach of trust in 2016, when it was revealed that the VPN provider had provided connection logs to the U.S. Department of Homeland Security during a criminal investigation. While IPVanish has since implemented RAM-only servers and continues to improve its security, this past incident remains a critical cautionary tale.

Free VPNs: When Legal Foundations Beat Marketing

The general belief is that "free" VPNs come with hidden risks, often tied to data collection or selling user information. While some free providers rely on advertising revenue or data sales to sustain their service, SafePaper’s 2025 audit finds that reliable free VPNs can still offer robust privacy protection — when backed by a solid legal foundation and strong technical implementation.

ProtonVPN, Hide.me, and X-VPN: Strong Legal Foundations, Effective Tech

Among the free VPNs analyzed, ProtonVPN, Hide.me, and X-VPN stand out as exceptions to the general rule. These services may not charge a fee, but their privacy practices are built on rock-solid legal and technical foundations.

ProtonVPN

Based in Switzerland, a country known for its strong privacy laws, operates without mandatory data retention requirements. SafePaper’s audit confirms that ProtonVPN adheres to a strict no-logs policy, while also undergoing annual third-party audits for transparency. Despite not using RAM-only servers, ProtonVPN’s fully encrypted disk storage offers an alternative safeguard, ensuring that no logs are retained after use.

Hide.me

Based in Malaysia, another non-member of intelligence-sharing alliances, employs RAM-only servers across its entire network. With a track record of publishing transparency reports since 2013, Hide.me has demonstrated its commitment to no-logs privacy. While Malaysia’s privacy laws are less well-known compared to Switzerland’s, the lack of data retention requirements gives Hide.me a stronger legal standing than many other free providers.

X-VPN

Headquartered in Singapore, also benefits from a favorable legal environment, operating outside the reach of Five Eyes or similar alliances. X-VPN uses RAM-only servers and private DNS, offering the same technical protections as its paid counterparts. It also maintains a history of transparency reports dating back to 2017, proving its accountability over time. Although it is still undergoing its first third-party audit, SafePaper’s review indicates that X-VPN’s commitment to privacy is credible.

TunnelBear and Windscribe: Solid Tech, Risky Jurisdictions

Not all free VPNs can claim the same level of privacy protection. TunnelBear and Windscribe, both based in Canada (a Five Eyes member), face a much higher level of legal risk despite implementing solid technical measures like private DNS servers and RAM-only architecture.

TunnelBear

Acquired by McAfee in 2018, has long been known for its strong security features. However, its Canadian headquarters places it within the Five Eyes jurisdiction, subjecting it to legal requests for data. Although it has passed several independent audits for app security, its lack of transparency regarding no-logs compliance raises concerns for users prioritizing jurisdictional safety.

Windscribe

Another free provider with strong technical capabilities, including RAM-only servers and private DNS resolvers. However, it operates out of Canada, which means it is vulnerable to legal requests from government agencies. Windscribe does regularly publish transparency reports, but its jurisdictional risk remains a concern.

Takeaways for Users: How to Vet a VPN Yourself

After reviewing 10 leading VPNs through the lens of five key criteria, SafePaper’s 2025 audit provides essential insights into what users should prioritize when selecting a VPN. Whether you’re paying for a premium service or opting for a free VPN, these three core questions can help you assess a provider’s true commitment to privacy:

1. Where is the VPN based?

Jurisdiction is the single most important factor when it comes to privacy. If a VPN is based in a country that is part of an intelligence-sharing alliance (like the Five Eyes), it is subject to laws that could force it to collect and share user data with authorities. Look for VPNs headquartered in countries with no mandatory data retention laws and those outside surveillance alliances — such as Panama, the British Virgin Islands, Singapore and Switzerland. These jurisdictions offer the best legal protections for user privacy.

2. What technical measures does the VPN implement?

The right infrastructure can make a significant difference. VPNs that use RAM-only servers ensure that no data is stored long-term, reducing the risk of logs being accessed. Private DNS servers further protect against leaks, preventing your browsing behavior from being exposed to third-party entities. Ensure the provider uses strong encryption, regular server audits, and has transparent privacy policies that are easy to understand.

3. Has the VPN been independently audited?

A third-party audit is one of the most reliable ways to verify a VPN’s no-logs claims. These audits examine the provider’s backend systems and security infrastructure to confirm that they’re following their public privacy policies. It’s a good sign if the VPN has undergone regular audits over multiple years. If a VPN hasn’t been audited, or only conducted an audit once with no follow-up, that should raise a red flag.

The Bottom Line: Don’t Settle for Promises — Demand Proof

In 2025, privacy demands proof — not promises. The VPN industry is flooded with marketing slogans and vague claims, but real privacy protection requires more than flashy ads. For users who prioritize privacy, it’s not enough to simply trust a VPN’s claim of “no-logs.” Demand the evidence, and make your choice accordingly.

About SafePaper

SafePaper is an independent digital privacy publication based in the U.S., focused on trustworthy, no-fluff guides for everyday internet users. Its team of researchers manually tests VPNs, browsers, and privacy tools to help users stay safe, stay informed, stay free. To learn more, visit safepaper.io.

Media Contact

Paige West
support@safepaper.io

Serenity, a leading provider of secure data infrastructure, biometric authentication systems, and real-world tokenization services, announces that the white paper for its ecosystem token, $SERSH, has been duly notified under the E.U. Markets in Crypto-Assets Regulation (MiCA) through its affiliated issuer Quant ID Systems Inc., supervised by the Malta Financial Services Authority (MFSA). The white paper is now published in the ESMA Interim MiCA Register, permitting the lawful offering and marketing of $SERSH across all E.U. Member States.

With its MiCA-compliant white paper duly notified and published, Serenity’s $SERSH token can now be lawfully offered across all E.U. Member States under a single harmonized framework. Following MiCA’s full application across the E.U., Serenity stands among the first issuers already operating under the harmonized European regime

Unlike purely financial tokens, $SERSH functions as a utility token serving as the access key to Serenity’s full ecosystem, which comprises sAxess and sAxess-Pro biometric hardware, the S-Box secure module, the patent-pending DeDaSP survivability protocol, the RWS tokenization engine, and DePIN-based private-cloud infrastructure. Together, these components form a vertically integrated system for governments, enterprises, banks, and Web3 companies seeking secure digital asset infrastructure.

“MiCA establishes the first truly harmonized crypto regulation globally,” said Venket Naga, co-founder and CEO of Serenity. “For Serenity, MiCA compliance is more than a legal requirement — it is a competitive advantage. It allows us to deliver secure biometric access, tokenization services, and survivability protocols across Europe with full regulatory clarity. It is a milestone moment for Serenity in its $SERSH journey.”

A Rare Position in the Global Market

Operating under MiCA, the EU’s new framework for digital assets, $SERSH powers Serenity’s broader ecosystem. By being among the first projects to complete MiCA compliance, Serenity stands out as one of the early adopters of Europe’s push for greater transparency, user protection, and responsible asset governance. This achievement mirrors the position of early financial institutions that embraced EU regulatory change ahead of their peers — much like the first movers under PSD2 in the payments sector.

About Serenity

Serenity is a next-generation data-infrastructure company developing secure digital-asset access, biometric authentication systems, real-world tokenization frameworks, and privacy-preserving storage solutions. Its patented survivability protocol (US20240249276A1) enables secure recovery, inheritance, and transfer of digital assets through cryptographic and biometric methods. Serenity’s ecosystem serves enterprises, financial institutions, governments, and blockchain networks seeking compliant, secure, and scalable digital-asset infrastructure. Users can learn more at s.technology.

Media Contact

Sagar Bansal
SB@s.technology

Disclaimer

This communication constitutes a marketing communication under Regulation (EU) 2023/1114 (MiCA). It does not constitute investment advice or an offer to sell financial instruments. Offers of $SERSH within the EU are made exclusively pursuant to the MiCA-compliant white paper published by the responsible issuer, Quant ID Systems Inc., under the supervision of the Malta Financial Services Authority (MFSA). Availability remains subject to applicable EU and national laws.

Freedom Bank in Kazakhstan has implemented artificial intelligence (AI) into its business services. Within its super app, the bank has launched a voice-based AI assistant that performs financial operations on behalf of entrepreneurs.

Thanks to this innovation, businesses have gained access to a new level of automation. Now routine banking tasks can simply be voiced to the AI assistant, saving time on repetitive actions. The intelligent assistant automatically pays taxes, processes payroll, executes account-to-account transfers, deposits and withdraws funds, pays fines, and much more.

In total, the AI assistant performs around 119 different commands, freeing entrepreneurs from manual input and saving time on banking operations. To implement this project, Freedom Bank digitalized its key business processes using artificial intelligence technology. The bank has also provided all entrepreneurs in Kazakhstan with free access to the GPT-5 chat.

This is not Freedom Bank’s first experience in integrating generative intelligence into its processes. Currently, the bank uses AI for compliance checks. AI compliance enables deep analysis of client transactions, identification of hidden patterns, and prevention of regulatory circumvention. The system automatically processes data within minutes, cross-referencing external and internal sources. This reduces employee workload and increases the accuracy of risk detection and assessment.

Among the bank’s advanced innovations is its own investment currency — Freedom, accrued in ETN (exchange-traded notes). This is a unique form of cashback that allows customers to receive a share of Freedom Holding Corp. stock, listed on the Nasdaq Capital Market, for every purchase made. As a result, every bank client becomes an investor who earns from the growth of the company’s stock value on the exchange. Over the past year, the number of such clients has exceeded 3 million. During the same period, the FRHC share price increased 2.5 times — from $67 to $170. (That means if a client initially received 20,000 ETN at the rate of 1 ETN = $0.0067, the value of their assets amounted to $134; today, considering the growth of 1 ETN to $0.017, the amount has reached $340.)

By using such tools, Freedom Bank helps Kazakhstan citizens shift from consumer-oriented behavior toward saving and investing, fostering a culture of financial literacy.

It is worth noting that Freedom Bank has become one of the leaders in digital transformation in Central Asia. The bank introduced digital mortgage lending — the first product in the region where the entire process, from application to property registration, takes place online. In the first seven months since its launch, Freedom Bank captured 62% of the market under the state mortgage program. Later, the bank introduced digital car loans and online business loans, reducing the processing period from 30 days to 1 day. Such projects became possible due to the development of the GovTech sector in Kazakhstan, which ranks 28th among 193 countries in the UN Global E-Government Development Index.

The bank focuses not only on technological development but also strives to provide its clients with customized solutions. For example, SuperCard payment cards come in various designs featuring themes and characters from the DC Universe, Rick and Morty, Naruto, The Lord of the Rings, and Game of Thrones. To use these images, the bank entered into licensing agreements with Warner Bros. Discovery Global Consumer Products and TV Tokyo. Recently, the bank also announced cards featuring the world-famous singer Dimash Kudaibergen.

Freedom Bank is a financial institution in Kazakhstan that is part of Freedom Holding Corp.

About Freedom Bank

Freedom Bank Kazakhstan is an innovative financial institution offering advanced digital banking solutions. The bank is part of Freedom Holding Corp., a diversified financial group engaged in retail brokerage, securities trading, investment banking, and underwriting services. Freedom Holding Corp.’s shares are publicly traded on the Nasdaq Capital Market. For more information, visit bankffin.kz.

Media Contact

Rakhilya Mirzalimova
Chief PR & Communications Advisor
rm@freedombank.kz
+7 701 768 0566

Tough Leaf, a leader in subcontractor sourcing and certified-vendor compliance, today announced the launch of ClearSource, a new platform that simplifies how general contractors find, verify, and track small and certified subcontractors (MBE, WBE, DBE, SBE, VBE, SDVOB, etc.) before bid submission.

ClearSource combines subcontractor discovery, documentation verification, outreach, and participation tracking in one system — replacing spreadsheets, directories, and manual follow-ups with a single workflow.

“General contractors need a simpler way to find qualified subcontractors and maintain accurate compliance records,” said Wissam Akra, CEO of Tough Leaf. “ClearSource unifies those steps in one platform, and with ClearComply, we’re extending that same visibility into the construction phase.”

ClearSource Key Capabilities

• Find qualified subs in seconds by trade, location, and past experience
• Automatically verify certifications, insurance, union status, and past performance
• Integrations with existing procurement tools
• Track outreach and participation 
• Generate clear, one-click solicitation and good-faith reports

Integrated Platform Expansion

Alongside ClearSource, Tough Leaf introduced ClearComply, expanding the company’s capabilities into during-construction compliance. The module manages documentation workflows, mid-project participation updates, reporting for owners, and payment compliance support throughout project delivery.

These launches are part of Tough Leaf’s broader strategy to provide an end-to-end compliance platform supporting teams from bid through closeout. The full suite now includes:

• ClearSource: Subcontractor sourcing, targeted outreach, documentation verification, and participation tracking in one place.
• ClearSpend: Spending and participation tracking to help teams understand where dollars are going and how they align with project goals.
• ClearComply: During-construction compliance, including documentation workflows, mid-project participation updates, owner and agency reporting, and field-level support.
• Managed-Service: Full-service subcontractor sourcing, validation, and outreach executed by the Tough Leaf team.

Early Access Pricing

Tough Leaf is extending early access pricing to the next 10 general contractors who join before December 31, 2025. Interested firms can connect with our team through the early adopter form for details.

About Tough Leaf

Tough Leaf helps clients meet participation goals by finding, verifying, and managing certified subcontractors. The company’s platform replaces manual sourcing and compliance tracking with automated workflows, improving accuracy and visibility across teams. For more information, visit toughleaf.com.

Media Contact

Stephanie Seril
VP of Growth, Tough Leaf
stephanie@toughleaf.com
+1 650-776-2074

Unlisted, the innovative digital real estate community focused on the 98% of homes that are not yet on the market, announced today that Michelle Kalina has joined the platform as a Local Expert across Arizona and Minnesota.

Michelle represents Russ Lyon Sotheby’s International Realty in Arizona and Lakes Sotheby’s International Realty in Minnesota. She will serve as the Local Expert for buyers and homeowners throughout North Scottsdale, specializing in the exclusive community of Desert Mountain, as well as the surrounding communities and Paradise Valley. Her coverage includes ZIP codes 85253, 85254, 85255, 85258, 85259, 85260, 85262, 85331, and 85377. She will also represent the Rochester, Minnesota area, including ZIP code 55902.

Michelle brings a strategic marketing background, a luxury service approach, and deep insight into both markets. Her dual-market presence strengthens Unlisted’s mission to connect homeowners and buyers well before a home comes to market.

Unlisted’s technology is designed to open new possibilities for buyers, homeowners, and agents. Buyers can discover homes that fit their criteria beyond what is listed on the MLS. Homeowners gain tools to understand interest in their property and connect with potential buyers. Real estate professionals gain a platform that elevates their expertise and expands opportunities for their clients.

Using publicly available data, Unlisted creates a digital property profile for every home in the country. Users can search and organize these homes into curated lists that match a buyer’s needs. Even when a home is not for sale, buyers can join a Waitlist for their favorite properties, creating valuable touchpoints and giving homeowners new options to consider.

Each vetted real estate professional partnered with Unlisted receives an agent profile connected to every home in their assigned ZIP code. Only one agent is selected per ZIP, highlighting their credibility and deep understanding of the local market. As Unlisted continues to grow nationwide, its mission remains centered on connection, expertise, and meaningful insights.

Kalina brings a distinctive dual-market presence, pairing her deep Scottsdale expertise with extensive experience representing clients in Rochester, Minnesota. As a Global Real Estate Advisor, she combines local knowledge, national reach, and a global network, delivering concierge-level service to buyers and sellers. Known for her negotiation skills, elevated marketing, and unwavering dedication to her clients, she provides results-driven representation rooted in professionalism and care.

Michelle holds the Certified Luxury Home Marketing Specialist (CLHMS) and Graduate, REALTOR® Institute (GRI) designations — credentials that reflect her depth of knowledge in the luxury sector and her commitment to excellence. With a client-centered approach that blends creativity, advocacy, and strategic insight, she ensures that every client receives personalized guidance and white-glove service, whether purchasing their dream home or preparing a prized property for the market.

“I’m committed to giving my clients every advantage,” said Kalina. “Unlisted provides a modern way to explore possibilities, understand interest, and connect with the right opportunities — whether you’re actively searching or simply curious. I’m excited to be a resource for buyers and homeowners across these ZIP codes and to bring innovative tools to the communities I serve.”

“Michelle’s dual-market perspective and dedication to delivering elevated, tech-forward service align perfectly with what we’re building at Unlisted. We’re thrilled to welcome her to our growing nationwide network,” said Katie Hill, founder and CEO of Unlisted.

To learn more about Unlisted, visit UnlistedHomes.com. For Unlisted for Agents, visit UnlistedHomes.com/Agents.

To learn more about Michelle Kalina, visit her Unlisted Profile or her website.

About Unlisted

Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected to TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that aren’t for sale — yet, today announced that Mia Trudeau, one of Los Angeles’s most respected luxury real estate professionals, has joined the platform. As the exclusive local expert for buyers and homeowners in ZIP codes 90049, 90077, 91403, and 91423, Trudeau will represent communities across Bel Air, Brentwood, and Sherman Oaks. She joins several other Sotheby’s International Realty agents who have recently partnered with Unlisted across the country.

Unlisted’s platform is designed to bring visibility and opportunity to all sides of the real estate ecosystem. Buyers can discover homes they love beyond what’s listed on the MLS. Homeowners gain new tools to see real interest in their property and explore their options. Agents gain a powerful way to expand their expertise and make meaningful connections with both buyers and sellers in their market

Using publicly available data, Unlisted creates a digital property profile for every home in the country. These searchable records allow buyers and agents to build curated lists of homes that match their criteria — even if they aren’t on the market. Buyers can then join a Waitlist for the homes they love, signaling real interest and creating a new channel of communication between homeowners and agents.

Each Local Expert selected by Unlisted receives an agent profile linked to every home in their ZIP code. Only one agent is chosen per ZIP, spotlighting their market knowledge and credibility. As Unlisted expands its national network, its mission remains clear: to empower buyers, homeowners, and agents through transparency, connection, and possibility.

With over 22 years of experience representing elite clientele in Los Angeles’s most exclusive neighborhoods, Mia Trudeau has established herself as a trusted authority in high-end residential real estate. Specializing in luxury estates across Beverly Hills, Bel Air, Brentwood, and beyond, Mia is known for her strategic negotiation skills, design insight, and unwavering client-first approach. In addition to her brokerage expertise, she brings a multifaceted perspective as a homeowner, investor, and founder of Plank & Stone — an architectural surface brand that reflects her deep understanding of craftsmanship and aesthetics. Her unique combination of business acumen, creativity, and discretion allows her to guide clients seamlessly through every stage of ownership.

“In Los Angeles, timing and relationships make all the difference,” said Trudeau. “I want to better help clients discover hidden opportunities and connect with buyers who value the art of the deal long before a home ever hits the market.”

“Mia represents everything we look for in a Local Expert — trusted, visionary, and deeply connected to her community,” said Katie Hill, founder and CEO of Unlisted. “Her experience and eye for potential perfectly embody Unlisted’s mission to make every home discoverable and every connection meaningful.”

To learn more about Unlisted, visit UnlistedHomes.com or UnlistedHomes.com/Agents.

To learn more about Mia Trudeau, visit her Unlisted Profile or Sotheby's International Realty.

About Unlisted

Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected to TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

The College of Charleston is combining the power of philanthropy and the strength of the university’s financial aid resources to launch the South Carolina Talent Initiative (SCTI). The initiative’s slogan, “Stay Local, Go Far” reflects the college’s aim to foster high academic achievement to promising state resident students in need of financial assistance.

Beginning with the fall semester 2026, SCTI commitments and scholarships will make the cost of a College of Charleston education more manageable for 100% of South Carolina high school graduates in financial need, while also demonstrating the institution’s commitment to retaining the state’s best students and strengthening the state’s economy.

"As South Carolina’s oldest institution of higher education, the College of Charleston has a proud, centuries-old tradition of educating the state’s best and brightest,” said President Andrew T. Hsu. “Our ongoing commitment to making a College of Charleston education more attainable and affordable for South Carolina students and their families is a natural extension of that legacy, ensuring that future generations of students have the same opportunities to learn a wide range of subjects, develop new skills and lead tomorrow’s workforce,” he added.

Here’s how it works: apply, be admitted, submit a FAFSA by the priority deadline and receive a compelling financial aid offer that meets, at minimum, 65% of a qualified student’s financial need. By taking both merit and need into consideration, this initiative ensures that all South Carolina students with any financial need can benefit from the program.

Information on how SCTI financial aid will impact students can be found on the SCTI webpage.

Erica Harrison-Jones, director of scholarships at the College of Charleston, says deciding where to enroll for a post-secondary education is up there with one of the biggest decisions in a student’s life. “That’s what makes this initiative so important. The SCTI offers something for nearly every student — real, tangible opportunities to pursue their goals at an extraordinary institution. It’s our way of bringing transparency to the process and showing what’s truly available to South Carolina residents who want to stay local and go far.”

While SCTI is a bold new effort to expand opportunities and empower the next generation of South Carolinians based around seven strategic commitments, some students have already benefited from a foundational element of the initiative. Eric Santiago Velasco, a senior international business major, was able to continue his studies at the college using financial aid from the Meeting Street Charleston Compact. “It not only supported me financially at the College of Charleston but also encouraged me to keep going when things felt difficult,” he said, adding, “I’m deeply thankful for the chance to finish strong and pursue my dreams.”

What Others are Saying About SCTI 

“The South Carolina Talent Initiative represents an unparalleled opportunity for the College of Charleston to not only recruit and retain the best and brightest in the state, but also to give back to the local and state economy. I applaud this effort,” said State Representative and College of Charleston alumnus Leonidas E. “Leon” Stavrinakis.

“SCTI will help expand opportunities for regional partnerships, ensuring that the Charleston Metro Chamber’s work remains responsive to the needs of the business community. We support this alignment with our mission that will positively impact the economic vitality of Charleston and the state,” said Kevin Sheilley, president of Charleston Metro Chamber of Commerce.

“SCTI aligns closely with the Charleston Regional Development Alliance and the strong momentum propelling our region forward.  Its emphasis on people and partnerships will be key to sustainable growth and economic vitality,” said David T. Ginn, president of Charleston Regional Development Alliance.

For more information and to explore SCTI options, please visit go.charleston.edu/scti.

About College of Charleston

Located in the heart of historic Charleston, South Carolina, the College of Charleston is a nationally recognized, public liberal arts and sciences university. Founded in 1770, the College is among the nation’s top universities for quality education, student life and affordability. Its beautiful and historic campus, combined with contemporary facilities, cutting-edge programs and accessible faculty, attracts students from across the U.S. and around the world. Learn more at www.charleston.edu.

Media Contact

Christine Mahoney
Director of Public Information, College of Charleston
mahoneyc3@cofc.edu
+1 843-953-5667