As part of its mission to raise standards and ensure the long-term success of the kava industry, the Kava Coalition released its inaugural quarterly market survey report, "Q1 2025 Quarterly Report on Commercially Available Kava Products," this week. This initiative marks an important step toward self-regulation and reflects the industry’s commitment to transparency, consumer confidence, and product quality.
This is the first report of 2025, with additional assessments planned throughout the year. By continuing these market evaluations, the Kava Coalition aims to support a strong, responsible, and sustainable kava industry—one that protects consumers, producers, and vendors alike from the potential consequences of poor-quality products entering the market.
A total of 41 commercial kava products from 17 different brands were analyzed by Cambium Analytica, an independent laboratory accredited to international standards. Each product was tested for key active kavalactones as well as important safety parameters, including heavy metals, microbial content, moisture, pesticide residues, and mycotoxins. All products tested showed the chemical profile of authentic noble kava, known for its desirable effects and the presence of kavain and dihydrokavain.
“The Kava Coalition and the kava industry at large are working together to build a marketplace that consumers can trust,” said Douglas La Rose, executive director of the Kava Coalition. “This report represents a milestone in our effort to create a culture of quality, accountability, and shared responsibility across the value chain—from farm to shell.”
The Kava Coalition will continue to lead efforts that promote best practices across the supply chain and align with international standards such as the Harmonized Multinational Kava Standard. Ongoing testing, education, and collaboration will be central to protecting the integrity of kava and supporting the communities who depend on it.
The Kava Coalition remains firmly committed to advancing product quality and consumer protection. It continues to support compliance with the Harmonized Multinational Kava Standard and promotes best practices throughout the kava supply chain. Kava Coalition’s harmonized standards are based on international guidelines related to other botanicals and can be viewed in this standards document.
To review the "Q1 2025 Quarterly Report on Commercially Available Kava Products," read the full report.
About Kava Coalition
Kava Coalition is an alliance of kava consumers, experts, and industry leaders committed to advancing kava education, advocacy, and choice. The Kava Coalition aims to empower informed decisions about kava, promoting responsible consumption while understanding the importance of preserving kava’s history and cultural heritage. For more information, visit kavacoalition.org.
Media Contact
Patrick George
info@kavacoalition.org
+1 916-202-1982
