What this blog covers
- What Reuters is
- How to publish press releases to Reuters
- Why Reuters is credible with audiences
- How EZ Newswire connects to Reuters
- EZ Newswire’s editorial approach to content integrity
- The disadvantages of legacy newswires
Most businesses think press release distribution means blasting announcements to hundreds of outlets. But volume isn’t the same as impact. If your release is published on Reuters, you don’t need hundreds of placements.
At its core, press release publication on Reuters isn’t just a means of distribution — it’s a means of securing credibility.
Through its industry-leading API, EZ Newswire provides organizations access to Reuters as well as a handful of other reputable premium publishers without requiring the long-term contracts or arbitrary upcharges for word count overages, images, and logos that legacy newswires still institute.
Organizations no longer have to settle for investing copious amounts of time navigating legacy newswire platforms and overspending on arbitrarily-priced line items just to see their news published on numerous low-quality, low-traffic, and spammy-looking sites that drag down the perception of your brand.
What is Reuters.com?
Reuters.com is a global news website operated by Thomson Reuters that provides real-time reporting on business, finance, markets, and world events. It is widely regarded as one of the most authoritative and trusted news sources with a global reach.
Can you publish a press release on Reuters.com?
Yes, you can publish a press release on Reuters through EZ Newswire. EZ Newswire has a dedicated Reuters press release page at reuters.com/press-releases where businesses can have their news published. It is the only press release distribution platform with API integrations with Reuters, enabling direct, targeted placement on one of the world’s most authoritative media properties — something no other newswire can offer.
That said, content accuracy, integrity, and quality are of the utmost importance. All information must be factually accurate, clearly sourced, and verifiable. We require that claims be supported by credible data or authoritative references, and that organizations and individuals referenced in the release can be independently validated. Every release must adhere to our Content Guidelines and is reviewed by a human editor.
How Reuters reinforces credibility
There is a concept in communications that the medium matters just as much as the message — that where something is said communicates as much as what is said.
The Edelman Trust Barometer shows that trust varies significantly across institutions like media and business, reinforcing the importance of publishing on widely recognized, authoritative platforms. Nowhere is this more true than in press release placement.
A press release "published on Reuters" doesn't mean a mention in a Reuters article written by a journalist. It means your press release — your words, your headline, your announcement — appears as content on Reuters.com, one of the most visited and most trusted news domains in the world, reaching an estimated 35 million unique visitors per month.
Premium placements on trusted publications register as credible with:
- Journalist and media contacts: Reporters and editors looking for sources in your space are more likely to notice and follow up on releases in venues they already read and trust.
- Partners and investors: Stakeholders conducting market research are reassured by the implied vetting that comes with a premium placement on a globally recognized publication.
That credibility — earned simply by where the content lives — is something no aggregator site, no regional news portal, and no SEO-optimized "news" directory can replicate. A potential investor who finds your press release on Reuters' global news platform draws a very different conclusion than one who finds it on a content farm built to aggregate wire content and sell banner ads. The publication is part of the message.
Legacy newswire distribution, by contrast, scatters your announcement across a landscape of low-traffic, unheard of sites that, in many cases, actively dilute your brand by associating it with low-quality content environments.
EZ Newswire’s API integration with Reuters
EZ Newswire prioritizes targeted placements on premium venues that include Reuters, Fortune, Yahoo Finance, Business Insider, USA Today, and AP — all of which are available through discountable Premium ($1,500/release), Plus ($1,250/release), and Starter ($750/release) packages. Our publisher-bundle pricing model grants businesses the flexibility to pay for distribution when they have an announcement and pause when they don’t.
EZ Newswire’s direct API integration with Reuters is something no other newswire distribution service has ever built. This isn't a syndication workaround or an informal partnership that routes your content through intermediaries. It's a direct pipeline that enables targeted placement of qualifying press releases directly onto these publisher sites.
To distribute your press release on Reuters through EZ Newswire, the workflow is straightforward:
- Create your account on EZ Newswire — no annual contract required, no subscription commitment.
- Write or upload your press release — EZ Newswire's platform supports images, embedded hyperlinks, and full formatting without per-element fees.
- Configure your distribution — select the publisher-bundle that aligns with your specific publication goals and fits your budget.
- Check out transparently — EZ Newswire's modern checkout is based solely on the publisher-bundle you select regardless of the word count or number of images included in your press release.
- Your release goes live — distributed directly to the premium publishers included in the bundle package selected.
That's it. No guesswork. No surprise line item charges. Just a fast, transparent workflow built to eliminate needless friction, complexity, and time-intensive processes.
The human editorial team
While our API integrations provide the "pipes," our editorial team provides the polish. Every press release submitted through EZ Newswire undergoes a rigorous human editorial review. We don’t just distribute your news blindly; we optimize it for authority and compliance when appropriate.
Our specialized review process ensures your announcement meets the highest standards of professional journalism:
- Structural integrity: We reorganize and refine your copy to follow the standardized press release format, ensuring it is immediately recognizable and actionable for journalists and news crawlers alike.
- Precision and compliance: Our editors meticulously check for grammar, formatting, and compliance with EZ Newswire content guidelines, publisher standards, and search engine policies, boosting your visibility without risking publisher penalties.
- Fact-checking and verification: To maintain the prestige of our partners and publisher policies for content standards, we verify that all press release copy is factual and substantiated, protecting your brand’s reputation as well as ours.
Compliance with Google’s EEAT policy
When Google evaluates whether content deserves to rank and be trusted, it applies a framework called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Originally introduced as EAT and later expanded to include Experience, EEAT has become one of the most important signals Google's quality raters use to assess the credibility of content — and by extension, the credibility of the publishers and organizations behind it.
Here's what each component means in practice:
- Experience refers to whether the content reflects firsthand, real-world knowledge of the subject matter.
- Expertise refers to the depth and accuracy of the information presented — does the author or organization actually know what they're talking about?
- Authoritativeness refers to how well-regarded the source is within its field — are other credible sources linking to, citing, or referencing it?
- Trustworthiness refers to accuracy, transparency, and the overall reliability of the content and the entity behind it.
For press releases, EEAT compliance isn't just a nice-to-have — it’s criteria that, when met, safeguards your organization’s hard-earned reputation. A release that reads as promotional, unverified, or structurally inconsistent with journalistic standards will underperform and fuel skepticism regardless of where it's distributed.
This is where EZ Newswire's human editorial team makes a meaningful difference.
In addition to checking for grammar and verification, our editors evaluate whether your release demonstrates the credibility signals that Google and AI systems reward:
- Experience and expertise signals are reinforced by ensuring your release accurately reflects your organization's authority on the subject. If a funding announcement comes from a fintech company, our editors confirm that the language and context position your team as knowledgeable operators in that space — not just broadcasters of news.
- Authoritativeness is built in at the distribution level. A press release published on Reuters carries the domain authority of those publications. EZ Newswire's editorial review ensures your content meets the quality bar those publishers expect, protecting the integrity of those placements.
- Trustworthiness is addressed through fact-checking, compliance checks, and structural review. Our team verifies that claims are substantiated, that the release follows accepted press release standards, and that it won't trigger publisher penalties or quality flags from search engines.
Where legacy newswire distribution falls short
Legacy newswires like PR Newswire and GlobeNewswire employ clunky, complicated submission processes and rely on incredibly outdated pricing models that often fail to deliver meaningful ROI.
1. Expensive and inflexible pricing
Most legacy newswires charge:
- Annual contracts
- Base distribution fees
- Extra for additional line items including word count, images, and logos
Seemingly reasonable “starting at” prices assume conditions that rarely apply to the needs of companies. By the time a business configures suitable distribution parameters for their news release, total expenses often exceed initially quoted estimates.
2. Low-quality distribution
Legacy wires distribute press releases to hundreds or thousands of newsroom outlets — but most are:
- Low-traffic aggregators
- Regional portals
- Syndication sites with minimal visibility
These placements generate volume, not impact.
3. Limited visibility and longevity
Many placements:
- Quietly expire after ~30 days
- Get buried in archives
- Lose relevance quickly with limited opportunity for continued discovery
The EZ way or the hard way
If you have a press release to distribute and you want it to drive meaningful outcomes for your business — to be seen by real audiences, picked up by active media contacts, and earn credibility for your brand — the path is clear.
EZ Newswire is the only press release distribution platform with an API integration enabling direct placement on Reuters. There's no annual contract to sign, no inflated add-on fees to consider, and no placement mystique. You select your publishers, you see your price, and your press release goes live where you choose — effectively removing the cost and time barriers that prevent startups from gaining meaningful media coverage from day one.
For publicly traded companies and Fortune 500 organizations that have spent years paying legacy newswires for distribution that doesn't deliver justifiable ROI, EZ Newswire represents what press release distribution should be for verified news: premium placement, transparent pricing, and discoverable value.
Your press release on Reuters isn't just content. It's a statement about the kind of company you are — and it makes that statement before anyone reads a single word.
Release your announcement on EZ Newswire today or reach out directly at hello@eznewswire.com to learn how we can help amplify your next press release.
Frequently asked questions (FAQs)
What is EZ Newswire?
EZ Newswire is the newswire built for AI performance with a premium distribution network, real-time reporting, and AI citation tracking and insights on a single platform. From startup to scale-up to S&P 500, the most influential agencies and organizations rely on EZ Newswire to shape digital and AI presence. Learn more at eznewswire.com or contact hello@eznewswire.com.
What is press release distribution?
Press release distribution is the process of publishing a news release across media outlets, journalists, and online platforms to increase visibility. Today, targeted distribution to premium placements like Reuters is the most effective method for informing your target audience, as opposed to mass syndication or spray-and-pray tactics.
How much does it cost to distribute a press release?
It varies significantly. Depending on length, number of media assets, and preferred geographic distribution — alongside an annual membership contract — legacy newswire services can charge anywhere from $900 to $5,700 or more per press release. By contrast, EZ Newswire offers discountable Premium, Plus, and Starter publisher-bundle packages for premium placements that range from $750–$1,500 per release without requiring long-term contracts or charging extra for word count, images, or logos.
What’s the difference between wire distribution and targeted placement?
Wire services distribute your release broadly but don’t guarantee pickup and can be costly with unclear ROI. Targeted placement (like through EZ Newswire) ensures publication on premium publisher sites, transparent pricing, and post-publish reporting features.
Can a small business or startup get published on Reuters?
Yes. EZ Newswire does not require a minimum company size, revenue threshold, or existing media presence to distribute a press release on Reuters. Any business with a qualifying press release can purchase placement directly through EZ Newswire's publisher-bundle pricing model — no annual contract, no minimum spend. This makes it easy to optimize your PR workflow from day one, giving startups and growth-stage companies access to premium placements.
Is a press release on Reuters the same as being covered by a Reuters journalist?
No, and the distinction matters. A press release published on Reuters.com through EZ Newswire means your release — your headline and your words — appears as content on Reuters.com. It is not a news story written by a Reuters journalist. However, placement on Reuters is a credibility signal of itself, elevating the perception of your brand among the relevant parties you’re trying to inform. It also puts your announcement in front of the media contacts, journalists, and investors in your space who already trust and visit the site frequently.
How long does a press release stay live on Reuters?
Press releases distributed through EZ Newswire's API integration with Reuters published as permanent content — they do not expire or quietly disappear after 30 days the way many legacy newswire placements do.
What types of announcements qualify for Reuters placement?
Most standard business announcements qualify, including product launches, funding rounds, executive appointments, partnerships, acquisitions, new market entries, and award recognitions. EZ Newswire's streamlined workflow supports full formatting, images, and embedded media with no per-element charges — so you can optimize every press release for impact without worrying about surprise fees. Placements on Reuters also attract the attention of active media contacts looking for credible sources in your space.
What types of organizations use EZ Newswire?
EZ Newswire serves a wide range of organizations. Enterprise companies like Priceline, Visa, 3M, ByteDance, Saudi Aramco, AB InBev, and Newsweek rely on the platform to distribute high-stakes announcements with precision. Startup companies like CHEQ, Mixpanel, Smartling, Barry's, and Campfire use it to access the same premium publisher network to build credibility. PR agencies, including Weber Shandwick, Proof PR, and Mahoney Communications Group, have integrated EZ Newswire into their client workflows for its transparent pricing, flexible distribution controls, and performance tracking. Whether you're managing investor relations for a public company, building brand awareness for a startup, or juggling multiple client campaigns, EZ Newswire is built to scale with you.
