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Businesses looking to improve well-being, home experience and lifestyle quality are turning to new-generation companies offering practical, human-centred solutions. StartupMafia has selected ten standout brands redefining how people live, travel and feel in 2025.

Blue Sky Scrubs

Blue Sky Scrubs designs medical apparel, including scrub caps, that merges comfort, performance, and modern aesthetics. The Austin-based company helps healthcare professionals look and feel their best through flattering fits, durable fabrics and thoughtful details such as custom monogramming.

It stands out by elevating everyday workwear into a form of professional self-expression — combining practicality and design in a field often dominated by function alone.

Bayside Builders Group

Bayside Builders Group is a trusted general contractor serving Alameda and the wider Bay Area, specialising in kitchen renovations and home remodelling. The company is known for transparent communication, precise craftsmanship and reliable project delivery.

Its distinguishing strength lies in end-to-end project handling — from design to completion — backed by a reputation for consistent quality and homeowner trust.

The Steam Team

The Steam Team is Austin’s locally owned cleaning and restoration company, operating 24/7 for water damage emergencies, structural drying, mould remediation and fire or smoke cleanup. It also provides carpet, rug, tile, grout, stone and air-duct cleaning.

What makes The Steam Team unique is its dual expertise: emergency restoration and routine maintenance, delivered with certified technicians and clear communication since 1983.

BumblebeeSmart

BumblebeeSmart creates Montessori-inspired sensory wall panels that encourage fine motor skills, sensory exploration and creativity among children. Made from safe, eco-friendly and durable materials, they are used at home, in schools, cafés, therapy centres and public spaces.

The company’s modular design and educational value make its panels a versatile choice for families and institutions seeking inclusive, engaging play environments.

OKDERMO

OKDERMO curates weight-management products often discussed alongside healthy eating and physical activity. Its catalogue includes GLP-1-based treatments, fat-blocking aids and appetite-control combinations, each backed by medical evidence and global availability.

What sets OKDERMO apart is its clear educational focus — helping consumers understand the realistic, evidence-based approach to weight management while navigating varied international regulations safely.

Mauka Hualalai Rentals

Mauka Hualalai Rentals is a family-run business on Hawai‘i’s Big Island offering luxury cars, convertibles, SUVs and vans for travellers. With five-star reviews and personal service, the company delivers vehicles directly to hotels, airports and resorts.

It distinguishes itself through local hospitality, premium fleets and competitive pricing — turning transportation into an essential part of a memorable island experience.

AirAdvisor

AirAdvisor is a global flight and baggage compensation platform helping passengers claim refunds efficiently. Trusted by more than 500,000 users across 150 countries, the service combines legal expertise with proprietary analytics for fast, fair outcomes.

Its reliability stems from a high success rate, patent-pending technology and strict data privacy standards — including cyber insurance and GDPR-trained teams, backed by an international network of lawyers.

Raw Arctic

Raw Arctic is a Greenlandic adventure company founded by young local entrepreneurs, offering experiences such as fly fishing, sailing among icebergs, whale watching and wilderness camping. Sustainability and community engagement sit at its core.

It stands out by merging environmental responsibility with authentic storytelling — showcasing the spirit of Greenland through small-group adventures that respect nature and local tradition.

BLS Rent Car

BLS Rent Car operates in Poland, offering a modern fleet and transparent pricing for both short- and long-term rentals. The company provides nationwide vehicle delivery and 24/7 professional support.

Its commitment to clarity — no hidden fees, high maintenance standards and flexible terms — makes it a reliable choice for business and leisure travellers seeking comfort and safety.

Live Clean Today

Live Clean Today delivers professional cleaning services using only all-natural, non-toxic products. Its teams remove dirt and allergens without the use of harsh chemicals, plastics or synthetic additives.

The brand stands apart for its “green clean” philosophy — offering a sustainable, health-focused alternative that protects both surfaces and the people living in them.

Together, these companies capture the business priorities of 2025: sustainability, personal well-being, trusted local expertise and seamless experiences. They represent how innovation and responsibility are reshaping the lifestyle and wellness industries for modern consumers.

About StartupMafia

StartupMafia is a European publisher spotlighting innovative companies across technology, sustainability, lifestyle and business. It provides research and editorial coverage for global readers seeking emerging trends and entrepreneurial insights. For more information, visit startupmafia.eu.

Media Contact

StartupMafia.eu Press Department
press@startupmafia.eu

For nearly two decades, Goldstone Financial Group has stood as a trusted partner to individuals navigating the complex world of retirement planning. Founded by Anthony Pellegrino, Goldstone has steadily expanded its reach, serving clients with a mission to help them retire with confidence. As it approaches its 20th anniversary, the company reflects on the evolution of retirement itself, particularly how responsibilities have shifted, risks have grown, and planning has become more essential than ever.

The firm’s mission has always gone beyond traditional wealth management. “We don’t create investment plans. We create financial plans,” Pellegrino explains. “Our work is to help you support yourself, your health, and your family’s future. That’s the measure of true financial planning.” At a time when people shoulder more responsibility for their retirement security, Goldstone has positioned itself as a guide, educator, and safeguard.

Goldstone is known for its proprietary Goldstone Retirement Roadmap™ — income planning, investment management, tax strategies, healthcare planning, and estate and legacy protection. This approach is all about helping clients not just to retire but to stay retired. The firm moves away from fragmented services and emphasizes integration, delivering coordinated strategies across disciplines to reduce risks, preserve wealth, and extend peace of mind.

What sets Goldstone apart is the team behind the plans. Pellegrino built a culture where excellence isn’t optional, bringing together fiduciary advisors, financial planners, financial analysts, public accountants, and agents under one roof. Each specialist focuses on a key area, but together, they provide oversight rarely available outside of elite family offices that typically require hundreds of millions in investable assets.

“One of our goals has always been to bring that family office level of service to clients with $1 million, $5 million, or $10 million in investable assets,” Pellegrino adds. “You shouldn’t need nine figures to experience the confidence of knowing every angle of your plan has been considered.”

To illustrate the difference, Pellegrino often compares working with a single advisor to visiting a general practitioner for a quick check-up. He continues, “Yes, a quick visit to your doctor might give you a clean bill of health. But at a leading hospital, an executive physical is a more in-depth experience that spans more than a day. You’ll meet with specialists like a cardiologist, oncologist, and nutritionist, experts who test and scan for things you may not even know to ask about. That’s the difference. At Goldstone, we examine all five aspects because hidden risks can derail a retirement just as undetected health issues can impact a life.”

That philosophy has attracted top-tier professionals who want to be part of something that makes a tangible impact. The firm has been certified as a Great Place To Work® and repeatedly recognized by Fortune. It’s also one of the fastest-growing companies in the country through multiple Inc. 5000 listings. This recognition is a reflection of the energy Goldstone fosters, a culture that draws talent eager to innovate, serve, and build lasting relationships with clients.

Pellegrino envisions the next chapter of Goldstone as one of continued expansion and innovation. With economic uncertainties and healthcare costs rising, the need for comprehensive, disciplined planning will only grow more urgent. “Retirement isn’t just a finish line anymore,” Pellegrino says. “It’s an evolving journey that requires ongoing guidance. We’ve been doing this for nearly 20 years, but in many ways, we’re just getting started.”

About Goldstone Financial Group

Goldstone Financial Group, founded by Anthony Pellegrino, is a fiduciary firm specializing in retirement planning, income strategies, and asset protection. It offers personalized guidance through its Goldstone Retirement Roadmap to help clients retire with confidence and integrity. To learn more, visit goldstonefinancialgroup.com.

Media Contact

Goldstone Financial Group Team
info@goldstonefinancialgroup.com

A newly released and peer-reviewed study co-authored by the Kava Coalition, College of Pharmacy, Department of Medicinal Chemistry, University of Florida, and others, was published in the Journal of Ethnopharmacology and found that 10.7% of U.S. adults reported using kava in the past year, offering the clearest picture to date of how Americans are integrating kava into their lives in various formats from traditionally prepared aqueous beverages to dietary supplements.

The nationally representative survey that sampled 2,000 respondents found that noble kava is most commonly consumed at home (59.4%) and in kava bars (33.7%). Traditional beverages, capsules, and teas are the most popular forms of kava identified in the study showing its use as a food and a dietary supplement. The most reported perceived effects were happy, relaxed, and friendly, with over 88% rating kava as effective for occasional stress relief and relaxation.

“This study establishes the first national baseline for noble kava use in the United States,” said Douglas La Rose, Executive Director of the Kava Coalition and co-author of the study. “The research will help kava bars and businesses understand their customers’ backgrounds, needs, and interests in consuming kava beverages and dietary supplements. For decades, Pacific Island communities have shared noble kava as part of their cultural heritage and as a natural means of fostering social connection. Similar social connections are rapidly developing across the U.S. among kava bars and consumers. Seeing these traditions translate and take root in the United States on such a wide scale is both historic and instructive. These findings give policymakers and the industry a foundation to build on - ensuring that as kava’s popularity grows, it does so in a way that protects consumers and promotes responsible regulation and market development.”

The research underscores the importance of advocacy and education as the U.S. kava sector expands. The Kava Coalition continues to work with regulators, scientists, vendors, consumers and Pacific Island stakeholders to promote responsible growth of the industry from agricultural production to product development, and greater understanding of noble kava’s role in the U.S. market. 

The Journal of Ethnopharmacology is the official journal of the International Society for Ethnopharmacology. The journal is dedicated to the exchange of information and understanding about people's use of plants, fungi, animals, microorganisms and minerals and their biological and pharmacological. The article, “Prevalence and use patterns of kava (Piper methysticum) in a U.S. nationally representative sample,” is available online.

About Kava Coalition

The Kava Coalition is an alliance of noble kava consumers, experts, and industry leaders committed to advancing kava education, advocacy, and choice. By promoting responsible consumption, market transparency, and cultural respect, the Coalition works to ensure that noble kava is widely recognized, accessible, and valued as a safe, pro-social beverage. For more information, visit www.kavacoalition.org.

Media Contact

Meagan Luevano
info@kavacoalition.org
+1 916-603-1839

Gambling adverts featuring Formula One driver Lewis Hamilton and Chelsea Football Club have been banned in the UK after the Advertising Standards Authority (ASA) ruled they were likely to appeal to children and young people.

The ASA said the promotions, run by Kwiff and Betway, breached rules introduced to prevent gambling companies from using prominent athletes or football imagery that could attract under-18s. The decision marks another significant moment in the tightening of gambling advertising regulation in British sport.

Fans looking to wager responsibly on upcoming races and fixtures can compare licensed bookmakers on the top 20 UK betting sites, which feature reviews of operators fully compliant with the Gambling Commission’s strict marketing standards.

In one case, Kwiff posted a social media advert featuring Hamilton ahead of the British Grand Prix. The ASA said that although Formula One is primarily an adult sport, Hamilton’s global profile meant he had “strong appeal to under-18s.” The regulator cited his high visibility in mainstream media and on social platforms, where he is followed by more than 150,000 UK users under the age of 18.

“We acknowledged that Sir Lewis Hamilton was primarily famous for his association with an adult-oriented sport,” the ASA said in its ruling. “However, he was very well known to a general UK audience, including to children and young people. We therefore considered that the ad was likely to have strong appeal to under-18s.”

In a separate case, Betway was found to have breached the same code for an advert featuring Chelsea fans wearing club merchandise and waving team scarves at Stamford Bridge. The ASA ruled that the use of the Chelsea badge and branding “went beyond permitted identifying content” and would be of particular appeal to under-18s who supported the Premier League club or followed football more widely.

Both companies have since removed the adverts and pledged to review internal processes to prevent similar breaches. The ASA said the ads “must not appear again in their current form” and reminded operators that gambling marketing must not feature people or content likely to resonate with children or teenagers.

The rulings form part of a broader crackdown on the crossover between sport and gambling marketing, following the introduction of the Committee of Advertising Practice’s “strong appeal” test in 2022. The rule prohibits the use of top-flight footballers, managers, clubs, or other figures with significant youth followings in gambling adverts. Since its introduction, the ASA has taken action against multiple betting brands and sports organisations for similar violations.

In its statement, the ASA said: “Gambling adverts must not feature anyone who is likely to be of strong appeal to under-18s, whether that’s because of their status, popularity or cultural relevance. The responsibility lies with advertisers to ensure that their campaigns comply with both the letter and the spirit of the code.”

The ASA confirmed that the rulings would be used as guidance for future enforcement and as a reminder to other operators that the use of high-profile athletes or football clubs in gambling promotions is unlikely to be acceptable under current regulations.

Carolindica, a North Carolina-based hemp industry leader of high-quality hemp-derived wellness products, has launched Ancient Legends, a mythology-inspired line of premium hemp gummies designed to elevate both functional wellness and recreational enjoyment.

Drawing inspiration from timeless myths and heroes, Ancient Legends blends Carolindica’s signature craftsmanship with imaginative storytelling, to create products that unite natural wellness with legendary experiences. Each product is formulated to embody a unique theme from sleep and calm to focus and recreation, using hemp-derived cannabinoids paired with carefully chosen ingredients.

“Ancient Legends represents the next evolution of our commitment to innovation and craftsmanship,” said Chris Karazin, CEO and founder of Carolindica. “We drew inspiration from the strength, power, and timeless allure of mythological heroes to create a product line that stands apart in both quality and experience. Each formulation reflects our dedication to precision and potency and is crafted with nano THC for faster onset and smoother effects than traditional edibles, delivering an elevated experience that resonates with today’s discerning consumer. This launch marks a defining moment for our brand as we continue to set new standards for premium hemp products.”

The Ancient Legends collection includes:

• Hercules & Hercules Enraged (150 mg, 500 mg) – A tribute to raw strength, these blends combine potent cannabinoids for effects that range from steady endurance to full-force power.
• Hades & Hades Enraged (4 mg THCP, 25 mg THCP) – Inspired by the depths of the underworld, these dark blends deliver immersive, soul-seizing experiences crafted for those drawn to intense strength and control.
• Morpheus (100 mg THC) – A calming blend that guides the mind toward deep rest and lasting tranquility.
• 150D8 THC & 30D9 THC – Modern tributes to Spartan endurance and Greek strategy, these formulations offer lasting relaxation or a clean, confident lift for those who rise against the odds.

“With Ancient Legends, we wanted to channel the intensity and spirit of the heroes and foes that define timeless myth,” said Ellen Marion, creative director of Carolindica. “These formulations are intentionally potent and provide consumers an experience where every high feels like a story written in legend.”

This launch comes as consumer demand continues to grow for products that bridge wellness, lifestyle, and recreation. By tapping into mythology and symbolism, Carolindica aims to provide consumers with products that feel more personal, meaningful, and memorable, transforming everyday routines into legendary experiences.

For more information on Carolindica and its award-winning products, visit carolindica.com.

About Carolindica

Carolindica is a North Carolina-based hemp manufacturer and dispensary founded on a belief in the transformative power of cannabis. Headquartered in Raleigh, the company began as a grassroots operation handcrafting small-batch cannabinoid products and building trust with local customers through transparency, consistency, and care. Today, Carolindica controls every step of its in-house production process to ensure purity, potency, and reliable results. With a focus on education, science-backed formulations, and a personalized customer experience, Carolindica produces lab-tested hemp-derived products that support wellness goals like better sleep, pain relief, and anxiety reduction. The company leads with compliance, advocates for safe, legal access to cannabis, and continues to set the standard for responsible hemp manufacturing in an ever-changing regulatory landscape. For more information, visit carolindica.com.

Media Contact

Kyle Porter
EVP, Virgo PR
carolindica@virgo-pr.com

The Sellenriek Family of Companies, a trusted leader in utility and infrastructure construction since 1979, is proud to unveil a major rebrand and the launch of four new websites, representing a unified vision, renewed identity, and strengthened commitment to serving broadband, energy, and utility markets across the United States.

A Legacy Built Since 1979

What began as a small utility contractor in 1979, has grown into a powerful collective of companies operating under one name, with one mission: to power the infrastructure that communities rely on most. Through recessions, market shifts, and technology leaps, the Sellenriek family never wavered in their commitment to do the job right.

The new branding and websites reflect this legacy of service and forward-thinking innovation, designed to better connect with clients, partners, and communities while positioning the company for its next era of growth.

See the updates here: https://youtu.be/iKmqoSeObf8

“As we look back on more than 25 years of growth, the Sellenriek Family of Companies has always stayed true to its foundation, hard work, integrity, and a belief in our people,” said Heath Sellenriek, President and COO of Sellenriek Family of Companies.

“Our success has come from investing in our team, expanding our capabilities, and continually raising the standard of underground construction. Just as we invest in our people and our operations, we’re also committed to reinvesting in our image and marketing. We want customers, partners, and communities to recognize the Sellenriek Family of Companies as the premier choice for underground and overhead construction in the United States, and to know they can count on us for exceptional service every time.”

From a Two-Person Team to an Industry Powerhouse

From the earliest fiber builds to today’s complex, multi-state broadband, energy, and utility projects, the Sellenriek Family of Companies has never lost sight of what matters most: safety, trust, and lasting partnerships. 

In the 1980s, Bob Sellenriek invested in his first mechanic to keep the growing fleet operational. By the 1990s, the company expanded to over 100 employees, offering broadband deployment at scale. The early 2000s brought vacuum excavation services, and by 2014, the company was leading utility locating and full design-build projects with advanced GIS and project dashboards.

Today, the family-led business includes: 

• Sellenriek Construction, the group’s original cornerstone and a national leader in broadband and underground utility construction
• Sellenriek Energy, specializing in electrical distribution, grid hardening, and storm restoration services
• Selcon, a scalable infrastructure partner serving broadband, oil & gas, and emerging energy sectors with turnkey solutions
• Anderson Underground, known for its rock-solid reliability and deep experience across Minnesota, the Dakotas, and the northern Midwest. 

Together, these companies operate as one group with many solutions under the Sellenriek Family of Companies banner, which has a dedicated website of its own. The binding throughline between all of the Sellenriek brands is shared leadership, unified standards, and a belief in building things that last. 

New Websites. New Look. Same Trusted Results.

As part of this rebrand, each company within the Sellenriek Family of Companies has launched a newly redesigned website and updated visual identity. These changes offer a more cohesive and modern representation of who they are, what they do, and where they’re headed. Visitors to the site will find a clean, mobile-friendly design, along with detailed service information spanning fiber, electrical, civil, and energy construction. 

While the new look reflects where the company is headed, it’s also a nod to the values that built it: transparent communication, high-touch client service, and accountability at every step of the project.

This refresh is more than just a visual update, it reflects a strategic investment in how the Sellenriek Family of Companies shows up to clients, communities, and partners. It reinforces their reputation as a forward-thinking, reliable infrastructure partner committed to excellence in both operations and communication.

Powered by People. Built for Generations.

Central to the Sellenriek story is a belief that people are the backbone of every project. Field-tested crews, dedicated safety professionals, skilled engineers, and strong leadership have all fueled the company’s rise, and will continue to shape its future.

From day one, the company has prioritized its team, offering extensive training, growth paths, and a workplace culture where many have stayed for decades. Today, several senior leaders began as field crew and worked their way up. 

Whether they’re deploying fiber in a rural community or restoring power after a major storm, the team brings unmatched experience, safety-first execution, and pride in a job done right.

Looking Ahead

With this rebrand and digital relaunch, the Sellenriek Family of Companies is doubling down on its commitment to excellence, growth, and long-term client partnerships. As demand for resilient infrastructure grows across rural broadband, municipal utilities, energy distribution, and large-scale civil projects, the Sellenriek team remains focused on what it does best — combining hard-earned experience with a future-ready mindset.

From the early days of hand-dug trenches to today’s high-tech deployments, one thing hasn’t changed, the people behind the work.

Whether building broadband for rural towns, restoring power after storms, or delivering major civil construction projects, the Sellenriek Family of Companies remains the name clients trust when it matters most.

About Sellenrieck Construction

Sellenriek Construction is an industry leader in underground and aerial fiber construction, delivering turnkey broadband and utility solutions for ISPs, regional utilities, and municipal networks. With a reputation built on expertise, safety, and integrity, Sellenriek Construction powers the future of fiber networks — installing thousands of miles of high-speed broadband and resilient utility infrastructure across the Midwest and beyond. For more information, visit sellenriekconstruction.us.

Media Contact

Joshua Estes
Founder and Partner, Estes Media
info@estesmedia.com

Inception Fertility™ (Inception), the largest provider of comprehensive fertility products and services in North America, announces today that 37 abstracts from its clinical network, The Prelude Network® (Prelude), have been accepted by the American Society for Reproductive Medicine (ASRM) to be presented at the 2025 ASRM Scientific Congress, taking place October 25-29, 2025 in San Antonio, Texas.

ASRM is a professional organization dedicated to advancing the science and practice of reproductive medicine. Its annual Scientific Congress is a gathering of multi-disciplinary professionals who share the latest scientific breakthroughs and discoveries in reproductive endocrinology and infertility.

“Reproductive medicine continues to evolve rapidly, driven by the passion and innovation of physicians dedicated to helping more patients build their families,” said TJ Farnsworth, founder and CEO of Inception Fertility, the parent company of Prelude. “We’re deeply grateful to our researchers and clinicians whose commitment continues to explore what’s possible in reproductive care.”

Physicians from across Prelude's global network, including NYU Langone Fertility Center, Reproductive Medicine Group, Indiana Reproductive Institute, Aspire Houston Fertility Institute, and Regional Fertility Program in Canada, will present abstracts on some of the most pressing topics in reproductive medicine, including mosaic embryos, genetics, LGBTQ+ family building, oncofertility, male factor infertility, among others.

“The ongoing evolution of reproductive medicine is driven by research that directly improves patient outcomes and quality of care for the millions impacted by infertility,” said Dr. Jamie Grifo, Program Director at NYU Langone Fertility Center and Chief Executive Physician at Inception Fertility. “Prelude’s strong presence at the 2025 ASRM Scientific Congress underscores our leadership in advancing the science of reproductive medicine, and I commend my colleagues for their meaningful contributions to this important work.”

For media attending the 2025 ASRM Scientific Congress who would like to connect on-site with Prelude physicians to further discuss their abstracts, or for media interested in reporting in any one of these studies, please contact Mia Humphreys at mhumphreys@kruppagency.com.

About Inception Fertility

Inception Fertility™ (Inception) is a family of fertility brands committed to helping patients build their own families. Built by patients for patients, Inception's purpose is to achieve the highest bar in experience, science and medicine in an effort to enhance each patient's experience and achieve better outcomes. 

Inception's medical experts are leading pioneers in fertility care. Our doctors are some of the first to use breakthrough assisted reproductive technologies (ART) – including in vitro fertilization (IVF), preimplantation genetic testing (PGT) and fertility preservation services – and they continue to lead the industry by building on these technologies by through development, research and thought leadership. 

Through its growing family of national organizations — which includes The Prelude Network®, the fastest-growing network of fertility clinics and largest provider of comprehensive fertility services in North America; MyEggBank®, one of the largest frozen donor egg banks in North America; BUNDL Fertility™, a multi-cycle fertility service bundling program; HavenCryo™, a long-term reproductive preservation and storage solution provider and NutraBloom®, a premium lifestyle brand with expertly formulated supplements to support individuals' health and wellness goals for preconception — Inception is working to deliver on its promise to push the envelope of what is possible for exceeding patient expectations.

To learn more about the Inception Research Institute, please visit inceptionfertility.com/inception-research-institute/. You can see a full of active research studies by visiting fertilitystudies.com.

About The Prelude Network

The Prelude Network® (Prelude), the fastest-growing network of fertility clinics and largest provider of comprehensive fertility services in North America, is the clinic network of Inception Fertility™ — a family of fertility brands that touches every part of the fertility journey, including diagnostics and treatment to financial accessibility.

Each clinic, as part of Prelude, is committed to delivering the highest level of personalized fertility care by the nation's leading reproductive endocrinologists, embryologists and practitioners by focusing on an excellence in science, medicine and the patient experience. The growing Prelude Network has more than 90 total locations nationwide, offering a wide range of fertility services including egg freezing, IVF, genetic testing, LGBTQ+ fertility options, and egg/embryo storage, among others.

Those clinics within Prelude include Aspire Fertility Austin (Texas); Aspire Fertility Dallas (Texas); Aspire Fertility McAllen (Texas); Aspire Fertility San Antonio (Texas); Aspire Houston Fertility Institute (Texas); Advanced Fertility Center of Chicago (Illinois); Center for Reproductive Medicine (Florida); Indiana Fertility Institute (Indiana); IVFMD (Florida); Main Line Fertility (Pennsylvania); NYU Langone Fertility Center (New York); NYU Langone RSNY (New York); Pacific Centre for Reproductive Medicine (Canada); Pacific Fertility Center (California); Regional Fertility Program (Canada); Reproductive Biology Associates (Georgia); Reproductive Science Center of New Jersey (New Jersey); Tennessee Fertility Institute (Tennessee), and The Reproductive Medicine Group (Florida).

Media Contact

Mia Humphreys
mhumphreys@kruppagency.com
+1 239-297-6592

Lucra, the leading social competition infrastructure provider, today announced a partnership with PikMe, the innovative gaming platform that allows content creators to turn content into contests. Lucra's white-label mobile SDK, PikMe will enable real-money, peer-to-peer competitions where creators can challenge each other directly on who has the best photo, meme, or artwork, transforming content creation into a rewarding competitive experience.

This collaboration marks Lucra's expansion into the creator economy, bringing social competition to one of the fastest-growing segments of digital media. By integrating Lucra's proven gamification infrastructure with PikMe's unique photo-challenge platform, creators gain a new way to monetize their visual content while building community and engagement around their work.

PikMe's innovative concept initially allows photographers to challenge each other in head-to-head photo competitions across categories like lifestyle, fashion, travel, and food. With Lucra's technology seamlessly embedded, these creative battles can now include real cash stakes, exclusive rewards, and structured tournament formats that reward both participation and skill.

"PikMe has identified something powerful in the creator economy—the natural competitive spirit that drives great content," said Dylan Robbins, CEO of Lucra. "By adding our real-money competition infrastructure, we're helping creators turn their passion for visual storytelling into meaningful rewards while building authentic community around their work. This partnership shows how competition can elevate and monetize creative expression in entirely new ways."

The integration will feature Lucra's full suite of competition products, including peer-to-peer challenges, group competitions, client-hosted tournaments, and convert-to-credit functionality. Creators can compete in one-on-one photo battles, join larger community tournaments, or create their own competitions with custom stakes and rewards. Winners can cash out their earnings or convert them to credits for platform features and promotional opportunities.

"Lucra is the perfect partner for us because they understand that competition drives engagement, and engagement drives value for creators," said Isaac Laifer, founder of PikMe. "Their technology gives our users the flexibility to compete fairly and monetize efficiently, while ensuring everything is secure, compliant, and rewarding. Together, we're building a home where creators can finally get paid purely for what they do best—creating amazing visual content."

For PikMe's growing creator community, the partnership delivers new monetization opportunities that go beyond traditional sponsored content and creator funds. The platform's competitive structure naturally encourages participation, skill development, and community building while providing creators with direct, immediate compensation for their work.

Key features of the integration include:

• Real-money peer-to-peer photo challenges with customizable stakes
• Group competitions and community tournaments across creative categories
• Convert-to-credit functionality for platform feature access and promotional tools
• Full risk management and compliance infrastructure
• Structured tournaments with unbiased community voting

The partnership officially launches later this year, with expanded competition formats and creator-focused features rolling out throughout 2026.

About Lucra

Lucra is defining modern loyalty through competitive gameplay, offering hospitality, entertainment, and consumer brands the ability to integrate social competition into their digital platforms; clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more trust Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com.

About PikMe

PikMe is the gaming platform where content creators turn posts into profits through competition. By combining creative expression with social gameplay, PikMe provides creators with predictable monetization based on craft and skill—not algorithms and follower counts. Learn more at www.playpikme.com.

Media Contact

Michael Madding
michael@lucrasports.com

Unlisted, a pioneering digital real estate community focused on the 98% of homes that aren’t for sale—yet, today announced that Arthur Goodrich, founder of The Goodrich Group at Sotheby’s International Realty, has joined as the exclusive Local Expert for buyers and  homeowners across Napa and Sonoma Valley, serving the ZIP codes 94515, 94574, 94599, and 95448. Known for his strategic mindset, market insight, and relationship-driven approach, and recognized as one of the Best Real Estate Agents in the United States by Realtrends.com for three years running, Goodrich brings a unique blend of corporate leadership experience and real estate success to Unlisted’s expanding nationwide network.

Unlisted’s platform is designed to create transparency and opportunity across every side of the real estate experience. Buyers can explore homes that capture their interest beyond what’s  currently listed, homeowners can control their home’s online image and gauge market demand, and agents gain a new way to connect with clients and showcase their expertise.

Using publicly available data, Unlisted builds a digital property profile for every home in the  country. These profiles allow buyers and agents to create tailored lists of homes that fit their  criteria—even if those homes aren’t for sale. Buyers can then join the Waitlist for properties they love, signaling real-time interest and creating meaningful connections between homeowners, agents, and potential buyers.

Each Local Expert on Unlisted receives an agent profile connected to every home in their ZIP code. Only one agent per ZIP is chosen, reflecting their proven market knowledge, reputation, and client trust. As Unlisted continues to grow nationwide, its mission remains the same: to empower buyers, homeowners, and agents through connection, transparency, and possibility.

With over $150 million in career sales, Arthur Goodrich has become one of Napa Valley’s most trusted luxury real estate advisors. After more than 30 years in corporate leadership—where he led national sales teams and major growth initiatives—Goodrich transitioned into real estate, quickly earning a reputation for his precision, discretion, and business acumen. Prior to entering real estate sales, he founded Mayastoga Property Group, a luxury vacation rental and concierge service representing more than 25 homes across the region. Arthur’s deep local ties and firsthand knowledge of Wine Country living uniquely position him to guide clients through high-value, complex transactions.

“Unlisted provides an entirely new avenue for connection and discovery,” said Goodrich.

“Arthur represents the forward-thinking, client-first mindset that defines Unlisted’s network,” said Katie Hill, founder and CEO of Unlisted. “His combination of strategic insight, professionalism, and genuine care for his clients makes him an invaluable resource for homeowners and buyers across Napa and Sonoma Valley.”

To learn more about Unlisted, visit UnlistedHomes.com or UnlistedHomes.com/Agents.

To learn more about Arthur Goodrich, visit his Unlisted profile or The Goodrich Group website. 

About Unlisted

Unlisted focuses on the 98% of homes that aren’t for sale—yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale—in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. For more information, visit UnlistedHomes.com.

Media Contact

Sophia Jacomet
sophia@unlistedinc.com

7-HOPE Alliance, (“7-HOPE”), a nonprofit coalition dedicated to protecting legal access to kratom and 7-hydroxymitragynine (7-OH), today announced growing unity between kratom and 7-OH advocates following recent state and local crackdowns.

Key Highlights

• Kratom advocates nationwide are joining 7-HOPE Alliance after witnessing anti-7-OH efforts are fueling bans on all kratom products.
• State and local crackdowns in California, Ohio, and beyond are being driven by misinformation and donor-influenced kratom industry groups.
• 7-HOPE and leading researchers are calling for science-based regulation to preserve safe, legal access to kratom and 7-OH nationwide.
• 7-OH and kratom advocates are united in their concern about the dire consequences banning can have for their millions of US consumers, and call for regulation instead

As bans and embargoes advance in large markets like California and Ohio, as well as smaller towns and counties across the country, many longtime kratom supporters are joining the 7-HOPE movement, realizing that when some industry organizations back anti-7-OH legislation, they fuel a broader national effort that threatens access to all kratom products, and can lead to consumers seeking other solutions in unsafe underground markets.

Advocates say these special interest and corporate kratom groups have supported bills that quietly exclude even natural kratom formulations from store shelves while protecting very specific products manufactured by their largest donors.

“We are all kratom,” said Jackie Subeck, founder of 7-HOPE Alliance. “At CHAMPS in July, before any FDA announcement, we warned that the ongoing misinformation campaign against 7-OH would inevitably create confusion and lead to a broader crackdown across the entire kratom industry. That is exactly what we are seeing happen now. Now and always, we are calling on both kratom and 7-OH advocates from across the spectrum to stand together before it is too late. If we do not act, millions of Americans could lose access to this remarkable plant that gives them hope.”

Since the FDA announcement, state and local governments have begun taking sweeping actions against kratom and 7-OH. In California, the Department of Public Health has declared both substances illegal and is removing products from store shelves statewide, despite no new legislative mandate. Similar proposals are advancing in Ohio, Massachusetts, Connecticut, and other regions across the country. These developments underscore the growing confusion and overreach surrounding kratom policy, highlighting why unity and clear, science-based regulation are more important than ever.

Seeing what is going on, a wide range of respected voices — from physicians to veterans’ advocates — have also warned that banning 7-OH would repeat the failures of the War on Drugs. Organizations including Doctors for Drug Policy Reform, the Grunt Style Foundation, the Consumer Choice Center, and the Reason Foundation have all urged lawmakers to pursue evidence-based regulation and transparency instead of criminalization.

Additionally, major national news outlets including Forbes, Newsmax, USA Today, RealClear Health, and The Matt Gaetz Show have featured experts challenging the FDA’s campaign against 7-OH and kratom, citing scientific data and common-sense policy concerns. These reports echo the growing scientific consensus that responsible regulation — not prohibition — is the only approach that protects consumers and public health.

• Forbes: "The Science Behind The Fight Over 7-OH" – A national feature asking whether science, not panic, should guide U.S. drug policy, highlighting 7-OH’s safety record, potential role in reducing opioid deaths, and growing calls for research over prohibition.
• Newsmax: "D.C.'s War on Some Drugs Short on Sense, Compassion" – Policy strategist Charlie Kolean criticized the FDA’s "crusade" against 7-OH as political theater over science, warning that banning a low-risk, natural alternative will push Americans back toward fentanyl and other deadly opioids.
• OANN / Matt Gaetz Show commentary and interview with Cato Institute’s Dr. Jeffrey Singer: Part 1 and Part 2 – Former Congressman Matt Gaetz argues that the recent push to classify the kratom derivative as a Schedule I controlled substance is about money and power, not safety concerns.
• USA Today: "RFK Jr. wants to ban kratom and its compounds. The consequences could be deadly." – Consumers and researchers weigh in on 7-OH’s role as a harm-reduction alternative.
• RealClear Health: "Sensible Harm Reduction Means Preserving Safer Substitutes" – A national op-ed warning that a federal 7-OH ban would drive the market underground, empower cartels, and make use more dangerous — urging regulation and education over prohibition.

7-HOPE Alliance is calling for immediate collaboration between lawmakers, researchers, and the kratom community to establish clear, science-based regulations that protect consumers while preserving access. The organization urges regulators to reject industry-backed monopolies and instead build a transparent “solutions-based” framework that supports research, product safety, and responsible adult use.

7-HOPE Alliance invites all who value choice, evidence, medical freedom, and harm-reduction to stand with them and ensure this entire plant remains a legal and trusted option for Americans seeking wellness and hope.

“We have open seats at the table for the kratom community as we work to protect and regulate this entire industry, ensuring legal and safe access of kratom/7-OH products for all who rely on it,” added Subeck.

To learn more or join the movement, visit 7hopealliance.org or sign the petition at Save7OH.org.

About 7-HOPE Alliance

7-HOPE Alliance (7-Hydroxy Outreach for Public Education) is a nonprofit organization (501(c)(3) pending) dedicated to advancing public education, user support, and policy advocacy around 7-hydroxymitragynine (7-OH), a naturally occurring alkaloid in the kratom plant. Through a foundation of science, storytelling, and community, 7-HOPE empowers individuals, healthcare professionals, and policymakers with accurate, balanced information on 7-OH and its role in harm reduction, natural wellness, and safe, legal access to alternatives. The organization’s mission centers on four pillars: science, education, advocacy, and user support. By confronting misinformation, promoting responsible use, and providing uplifting real-life testimonials, 7-HOPE aims to ensure 7-OH remains available to the many individuals who find it to be a safe and effective alternative to dangerous painkillers and illegal drugs. For more information or to get involved, visit 7hopealliance.org.

Media Contact

7-HOPE Alliance
info@7hopealliance.org

Visionary brand leader Hallie Harris today announced the launch of HLoveCo, a new agency network at the intersection of people, purpose, and personal brand power. HLoveCo helps creators, celebrities, and C-suite leaders grow into empire-level brands through heart-led storytelling and business-first strategy.

Its founding client roster includes Rhone co-founders Nate and Ben Checketts, and wellness creator Helen Leland, and others, each reflecting the network’s mission to nurture personal brands into lasting legacies.

“I am here to change the way the world sees personal influence. HLoveCo is rooted in a simple but radical idea: the most powerful brands aren’t built by companies, they’re built by people. Visionary people. Brave people. The kind who move culture forward by showing up fully as themselves,” said Harris. “That’s who we’re here to serve with structure, strategy, and soul.”

With over 20 years of experience scaling creator-first marketing models, Harris previously served as CEO of Village Marketing, where she grew the business to over 9 figures in annual revenue. She led campaigns for brands like Nike, Venmo, Walmart, and The Honest Company, and oversaw Village’s 2022 acquisition by WPP, cementing influencer marketing as a core pillar of global brand strategy.

“We bring together specialized teams, talent, and technology under one collaborative ecosystem,” said Harris. “Our modular model allows us to build tailored teams that scale personal brands into empires, brands that are resilient, relevant, and built to last.”

As the first of its kind, HLoveCo pioneers a new category at the intersection of executive branding, the creator economy and creative storytelling. Beyond client services, HLoveCo is developing a broader platform to support visionaries through venture incubation, IP co-creation, and innovative publishing models that empower individuals to own and expand their influence.

At the center of the company’s approach is its Head + Heart Framework, a methodology that blends qualitative storytelling with AI-powered audience insights, trend mapping, and predictive creative testing. This framework ensures clients show up both authentically and strategically across the right channels at the right time.

The agency network focuses on three core client segments:

• Creator: Building next-gen brands with innovative creators
• Celebrity: Partnering with cultural catalysts to launch high-impact ventures
• C-Suite: Empowering executives and founders, to unlock their influence as strategic brand assets

“Personal brand isn’t just another tactic or channel, it is the brand,” added Harris. “People deserve the same strategic rigor and creative firepower as any legacy brand.”

Harris is joined by senior talent who have worked with agencies like Mekanism, Droga5, EP+Co, Saatchi & Saatchi, VCCP, Goodby Silverstein & Partners, 72andSunny across brands like American Express, ESPN, Google, Linkedin, Michelin, Ray-Ban, Rolex, and more.

The name HLoveCo is a tribute to human connection, heart-led leadership, and the belief that real growth happens when you love what, and who, you build with.

About HLoveCo

HLoveCo is a people-first agency network redefining brand through the power of personal influence. Founded by Hallie Harris, HLoveCo partners with creators, celebrities, and executives to co-build enduring personal brands rooted in purpose, strategy, and storytelling. With proprietary tools, long-term growth models, and a scalable talent network, HLoveCo delivers future-facing brand transformation at the speed of culture. Learn more at www.hloveco.com.

About Hallie Harris

Hallie Harris is a marketing visionary, operator, and cultural strategist who has advised, scaled, and invested in over 40 companies across media, tech, and the creator economy. She previously held leadership roles at Village Marketing, Mekanism, and Iconic Entertainment, working with talent and brands including Jay-Z, Jessie James Decker, Diplo, Amazon, and the Biden for President campaign. Harris also lectures at UNC-Chapel Hill and NYU’s Stern School of Business. Today, she is founder and CEO of HLoveCo.

Media Contact

HLoveCo Media Relations
press@hloveco.com

Heatseeker, the behavioral data platform redefining how companies understand audiences, today announced a strategic investment from HearstLab, Hearst’s mission-focused strategic corporate venture fund.

The investment marks the first close of Heatseeker’s $5 million seed round, following a $2.5 million pre-seed led by Capital F and including investment from Eastend Capital, and Euphemia.

Heatseeker helps marketers close advertising’s “say–do gap” by turning verified behavioral data into predictive insights. Its Market Experiments Engine lets brands see how audiences actually behave on social platforms before they launch.

“We're thrilled to invest in Heatseeker AI and their world-class team,” said Eastin Rossell, venture director at HearstLab. “We see tremendous opportunities to partner with Heatseeker across Hearst's global ecosystem of brands and portfolio companies. We're excited to support Kate, Fiona and Rutger as they continue their impressive growth and evolution.”

“With HearstLab’s investment, we’re expanding access to real behavioral data for brands that want to make smarter, faster creative decisions,” said Kate O’Keeffe, co-founder and CEO of Heatseeker. “Hearst has long been synonymous with trusted storytelling. Together, we’re bringing a new layer of evidence to the art and science of what connects with audiences.”

“From the very beginning, Heatseeker has stood out for its ability to turn complex human behavior into simple, actionable insight,” said Margaret Coblentz, general partner at Capital F, pre-seed lead investor and advisor to Heatseeker. “Kate, Fiona, and the team are building a platform that gives go-to-market teams the confidence to make critical decisions in days, not months, and seamlessly brings customer insights into every step of the business process. This new investment from HearstLab is powerful validation of both their vision and execution.”

From Guesswork to Proof

Heatseeker uses live behavioral data, such as clicks, sign-ups, and engagements, not surveys or intent signals, to simulate real audiences and predict which creative, message, or product will win with up to 90% accuracy. 

To make these simulations more tangible, Heatseeker also visualizes audience behavior through lifelike, behaviorally trained AI avatars—digital representations of real audience segments that move, react, and respond like actual customers. This “customer in the room” experience gives marketers and creative teams a fast, intuitive way to see how campaigns will perform and why certain messages resonate.

Teams can run rapid “what-if” experiments across audiences and regions testing copy, pricing, or positioning and instantly see what drives attention, recall, and conversion. Instead of waiting weeks for research or campaign data, CMOs can get evidence-based answers in minutes.

At SXSW Sydney 2025, Heatseeker and KPMG showcased this capability through four data-trained customer avatars that let executives test ideas in real time, illustrating how AI and behavioral science are transforming decision-making across industries.

About Heatseeker

Heatseeker helps companies see what customers do, not what they say. Its Market Experiments Engine combines live testing with real buyers on social channels and always-on, AI-powered digital audiences trained on verified behavioral data. This approach lets brands simulate customer reactions, run predictive experiments, and surface answers grounded in real behavior, not opinion. Every result is backed by statistical confidence and transparent data provenance, closing the "say–do" gap that wastes time and budget.

Founded in Australia by Kate O’Keeffe, Fiona Triaca, and Rutger Coolen, Heatseeker is a global company with headquarters in Australia and the US, trusted by top Fortune 500 brands to move from research delays to real-time, evidence-based decisions.

Learn more at www.heatseeker.ai.

About HearstLab

HearstLab is a mission-focused strategic corporate venture fund providing cash investments and strategic support to women-led startups. Founded in 2016, HearstLab has invested globally in more than 80 companies with a combined valuation exceeding $2 billion. Portfolio companies benefit from access to resources across Hearst's 360+ businesses and a Scout network of 220+ women leaders who provide expertise and strategic guidance. HearstLab invests from the pre-seed to Series A stages with a mission to close the gender gap in venture capital.

Learn more at www.hearstlab.com.

Media Contact

Lindsey Plocek
Head of Product Marketing, Heatseeker
lindsey@heatseeker.ai

In 2025, FOMO is everywhere. The Labubu doll craze is just one way people are blowing their disposable income to purchase an expensive item that has no use, or benefit. The global hair transplant hype, however, is the positive kind of FOMO and benefits its investors in multiple ways. It also benefits Turkey, more than other countries. Turkey’s medical tourism boom has considerable (and growing) economic input for the economy. Turkish residents have been prone to upper double digits of annual inflation between 2022 and 2024, but one sector has been thriving.

Hair transplant services in major cities like Istanbul have quietly become a fuel for Turkish economy. Smaller, more boutique hair transplant clinics are booked out weeks in advance, with patients flying in from Europe, U.S. and even South Africa for high-quality and high-success hair transplants that offer excellent value proposition. But in the middle of this flourishing and controlled landscape, not all hair clinics are the same. The success of the industry has also raised questions about sustainability, ethics, and patient safety.

Heva Clinic, one of the best known names in Istanbul’s hair and dental restoration scene, has opened a brand new eight-floor building in the city’s medical hub. What is seen behind this investment is much bigger of a vision than a flagship clinic.

“We’re investing not just in infrastructure, but in a new standard,” says Dr. Yasin Ilgaz, ISHRS affiliate medical director of Heva Clinic. “Too many clinics rely on one name or face to build rapport, but the reality is that patients need consistency, safety, and systems rather than personality cults. This is why our branding isn’t Dr. Ilgaz Clinic. It’s Heva Clinic, home to many successful surgeons.”

Beyond the Name on the Door: Self-Conflicting One-Man Clinics

Over the past decade, many individual doctors aim to elevate their name on social media and reach out to masses. So much so that some seem to have resumed their medical practice and only create content.

This is similar to doctor-named clinics, those branded around a single medical practitioner. But that model has many cracks in real life.

Many of these one-man clinics rely heavily on the reputation of a particular surgeon who may not even be present for large portions of the procedure. Patients expecting personal attention from the name they booked are often surprised to find that much of the process is actually handled by a team trained by that surgeon. There’s nothing wrong with that as long as it’s transparently explained in advance. Otherwise, it’s like being promised dinner with Oprah but ending up grabbing fast-food lunch with her assistant instead.

“I paid for an all inclusive deal under a well-known name in Turkey,” explains Jacob, a patient from Manchester, UK. “I only saw him for about five minutes during my in-person  consultation where he did explain that my case will be handled by his team. So, during the transplant, he checked in briefly twice. The assistants were great, but I had this feeling like I’d bought into a marketing trap, not a medical procedure.”

In contrast, Heva Clinic takes a protocol based, and openly team-based approach. Because they only work with the best of the best, each patient benefits from systemic quality assurance, regardless of the day or surgeon rotation.

Sedation Safety Is Underrated

One of the most underdiscussed issues in the booming hair transplant market is patient sedation. Many clinics, particularly low-cost ones, leave anesthesia protocols in the hands of general staff rather than certified anesthesia doctors.

At Heva Clinic, an anesthesia specialist is present for every procedure, a practice that is almost unheard of in most transplant centers. As a result, this ethical touch became one of Heva’s competitive edges.

“We treat each hair transplant as a medical procedure, not as a cosmetic touch,” adds Dr. Ilgaz. “Sedation isn't just about pain management, it's about reducing patient stress, while controlling vital signs, and responsiveness. That’s why anesthesia is a specialized field in its own, we wish every clinic respected that.”

In a way, professional and controlled sedation is the most taken-for-granted part of a hair transplant. Patients undergoing procedures under monitored anesthesia report less discomfort, more stable blood pressure and heart rates, and faster recovery windows. Heva Clinic’s system and anesthesia specialists prepare tailored sedation depending on the patient’s age, weight, anxiety levels, blood results, medications, and medical history.

“I’ve had friends who got transplants and described it as a brutal six hour session and others who just passed out the entire time. For a hair transplant session, neither is normal in my opinion,” says Lorenzo, a recent patient from Germany. “Mine felt calm and controlled. I can best describe it as smooth”.

Specializing in Afro Hair

Another one of Heva Clinic’s competitive edges is its record in afro-textured hair transplants. It’s a procedure that requires specialized skills and an in-depth understanding of complicated root curvature and patterns.

“We see a growing demand in this narrow field. We’ve trained specifically for the variations in curl pattern, and graft angles,” explained Dr. Ilgaz. “Afro hair is often mismanaged by generalist clinics, leading to scarring or poor graft survival rates. Easy, it is not. That’s why we are the go-to hair transplant clinic for patients with afro hair.”

Patients from the U.S., Nigeria, South Africa, Dubai, and the UK fly to Istanbul for this very specific purpose. Reviews across platforms hint at Heva’s tailored planning, accurate donor area assessment, and natural outcomes.

The HEVA Clinic Aftercare App

Yes, a mobile app! Another unique element that sets Heva Clinic apart is its custom mobile app specifically developed for hair transplant patients. A first in Turkey’s hair transplant ecosystem, innovation and technology is used beyond the physical clinic to assist patients with aftercare.

HEVA Clinic Aftercare app offers a personalized calendar that tracks key stages of post-op recovery, a visual timeline to compare progress with milestones, an in-app FAQ section, curated blog articles, secure messaging with support staff and more. The app lets Heva Clinic patients to stay in control, ask questions, and avoid confusion.

Who doesn’t like to have a nurse in their pocket, right? Patients can find an article or video explaining about an itch or a flake anytime they’re in doubt.

Emphasis on Transparency and Trust

As the Turkish health sector hosts a growing number of medical tourists every year, ethical conduct is more important than ever.

Turkish Ministry of Health adopted a stricter set of rules and regulations in 2023, specific to cosmetic and hair transplant clinics.

“Clinics must adapt. It isn’t enough to offer competitive pricing. We’re looking at data security, malpractice risks, and post operation care,” says a Turkish Ministry of Health official.

Medical Excellence Means Growth

Turkey’s hair transplant industry is estimated to bring in over $2 billion in annual revenue by the end of 2025. Heva Clinic’s new location represents more than just expansion success; it’s a sign that the market is no longer a teenager.

Industry experts believe clinics that invest in infrastructure, ethical standards, and skilled surgeons will dominate the next phase of medical tourism.

A Patient-First Future

For patients flying in from abroad, Heva Clinic model that brings the best surgeons, patient comfort, technology, and process clarity together, is proof that Turkey’s best clinics are more than just budget options; they’re leading global examples.

The new eight-floor flagship clinic opens its doors with a message; success is not about a single doctor, and the best hair transplant isn’t the one done under a certain face. It’s the one performed under the best system and about delivering excellence every time.

Media Contact

Heva Clinic
consultation@dentalhairclinicturkey.com

A new clinical review by U.S. naturopathic physician Heidi Weinhold, ND, published in the Fall 2025 issue of Homeopathy Today (National Center for Homeopathy), features Encer among evidence-based homeopathic options to help manage cancer treatment–related fatigue (CTRF).

In her professional article, “Integrative Support for Breast Cancer Treatment Plans,” Dr. Weinhold discusses common side effects of breast-cancer therapy — including fatigue, skin irritation, nausea, and joint pain — and presents homeopathic recommendations supported by published research. Within the CTRF section, she explicitly names Encer and describes it as a homeopathic product formulated to relieve fatigue, concentration difficulties, and mental lethargy associated with oncology care:

"Encer, a homeopathic medicine for relieving fatigue symptoms, contains a combination of five remedies: Phosphoric acid 30C, Cadmium sulphuricum 30C, X-ray 6C, Carbo animalis 30C and Radium bromatum 30C. I recommend taking Encer twice daily."

Her review cites supporting clinical evidence from a randomized, double-blind, placebo-controlled trial published in Integrative Cancer Therapies (2021, DOI: 10.1177/15347354211019470). The study, conducted among 77 women receiving adjuvant breast radiotherapy, found that participants taking a homeopathic five-medicine regimen — which included Cadmium sulphuratum, Phosphoricum acidum, Radium bromatum, X-ray and Carcinosinum 30C — maintained attention performance one month after completing treatment, while those receiving a placebo showed a decline. The researchers reported no adverse effects and concluded that the regimen had a measurable late benefit on attention performance, assessed through physiological testing.

Encer incorporates four of those same homeopathic medicines — Cadmium sulphuratum, Phosphoricum acidum, Radium bromatum and X-ray — substituting Carcinosinum with Carbo animalis, another HPUS-recognized ingredient traditionally used in fatigue-related contexts.

“Based on my clinical experience and supported by findings from a randomized, placebo-controlled trial, Encer represents an appropriate supportive therapy for managing cancer-related fatigue,” said Dr. Yakov Freed, developer of Encer and a leader in homeopathic medicine. “The formulation, derived from the same components shown to prevent cognitive and fatigue deterioration in breast cancer patients during radiotherapy, offers a safe and evidence-based option to improve patients’ quality of life.”

Understanding Cancer-Related Fatigue

Cancer-related fatigue is one of the most common side effects of chemotherapy and radiotherapy, affecting up to 60 percent of patients during and after treatment. Symptoms include persistent exhaustion, weakness, and cognitive sluggishness not relieved by rest.

Because few pharmacologic solutions exist, integrative and non-drug approaches — including exercise, mindfulness, and selected homeopathic preparations — are increasingly studied as adjunctive support to conventional care.

About Encer

Encer is committed to helping individuals regain their strength, focus, and vitality during and after cancer treatment. Our homeopathic formula is designed to support recovery, ease exhaustion, and promote long-term wellness throughout every stage of therapy and healing. For more information, visit https://encer.store.

Disclaimer

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Homeopathic medicines are based on traditional homeopathic principles, not accepted medical evidence. Use only as directed. If symptoms persist or worsen, consult a qualified healthcare professional.

Media Contact

Liran Levi
liranpr@encer.store

Plushie Dreadfuls, known for its “peculiarly patched friends,” is expanding its collection with a new series of plushies inspired by "The Wizard of Oz" and "The Pied Piper," while also celebrating the recent launch of its Red Riding Hood plushie. The move reflects the brand’s ongoing effort to reinterpret classic tales through its dark-whimsy aesthetic.

The Red Riding Hood model is available now through the Plushie Dreadfuls website: Victorian McGee’s Little Red Riding Hood Rabbit, a 28-centimeter plush figure with design that reimagines the familiar fairy tale in the brand’s signature style, combining softness with unsettling detail.

American McGee, founder of Plushie Dreadfuls, commented on the expansion: “These iconic stories carry shadows as well as hopes. My goal is to let fans hold a fragment of that tension to invite them into a plush form of wonder and unease.”

The upcoming Wizard of Oz line will feature reinterpretations of major characters from L. Frank Baum’s classic, envisioned through the brand’s stitched, slightly haunted lens. The plans include Dorothy, Scarecrow, Tin Man, Cowardly Lion, Wicked Witch, and Flying Monkey, each rendered in the same handcrafted, small-batch manner characteristic of Plushie Dreadfuls.

On the Pied Piper side, the new series promises a darker retelling of the familiar tale. The set includes a Large Rat plushie paired with a Mini Keychain plushie of the Piper, by means of cloth and stitching that imply both music and mischief, in keeping with the brand’s gothic sensibility.

McGee offered a glimpse into the process: “Working with these myths means learning what terrifies and comforts. The challenge is to carry the weight of legend into every seam and expression.”

Since its founding, Plushie Dreadfuls has specialized in small batches of emotionally expressive plush figures, sometimes with mental-health themes. The brand regularly employs crowd design and community feedback for its mental-health lines; designs are created only when team members possess direct experience or when community members with direct experience contribute feedback through the crowd design process.

The launch marks a new chapter for Plushie Dreadfuls, adding narrative depth and lore to its existing catalog of “peculiarly patched friends.” The dual storyline offering: pulling from both Oz mythology and the Pied Piper legend, aims to broaden the brand’s appeal to collectors, fans of dark fantasy, and those drawn to reimagined fairy tales.

Availability and pricing for the Wizard of Oz and Pied Piper series will be announced on Plushie Dreadfuls’ official website. The Red Riding Hood Rabbit is currently in stock.

For more information, visit plushiedreadfuls.com.

Yield.xyz, the leading unified yield API for digital asset platforms, today announced the integration of Maple Finance, expanding access to institutional-grade yields through Zerion, one of the industry’s most popular wallet applications.

This integration allows wallets, fintech apps, and neobanks to seamlessly access Maple Finance’s onchain asset management infrastructure via the Yield.xyz API, gaining exposure to yield opportunities on Circle USD (USDC) and Tether (USDT).

 "Yield.xyz abstracts away all the complexity of yield infrastructure — providing a one-stop solution for Zerion to offer seamless staking and yield opportunities across multiple networks, without managing hundreds of integrations. It’s a powerful layer that just works," said Yassine Abdallaoui, senior product manager at Zerion.

Bringing Institutional Yield to the Retail Experience

Maple Finance is the largest onchain asset manager that generates institutional-grade yields through overcollateralized lending. By integrating Maple Finance via Yield.xyz, Zerion users can now discover, enter, and manage Maple yields directly from the Zerion interface — without navigating complex protocol interactions or custody flows.

“Our goal at Yield.xyz is to make high-quality yield access as simple as possible for wallets, fintechs, and neobanks,” said Serafin Engel, founder of Yield.xyz. “Integrating Maple brings a new class of institutional yield to our API and opens up a powerful opportunity for end users within apps like Zerion.”

A New Standard for Onchain Asset Management

Maple’s integration into the Yield API marks an important step in bridging the gap between institutional and retail onchain credit markets. Through Yield.xyz’s standardized infrastructure, partners can now integrate Maple’s syrupUSDC and syrupUSDT dollar yield assets with minimal engineering overhead while preserving user control and transparency.

"This integration further expands the availability of curated institutional-quality yield,” added Sid Powell, CEO of Maple. “We’re excited to partner with leading apps like Zerion to bring sustainable high yield opportunities to more users across DeFi through Yield.xyz."

About Yield.xyz

Yield.xyz is the leading unified yield infrastructure powering the next generation of fintech and Web3 finance. Through a single API, it enables wallets, neobanks, and fintech platforms to integrate onchain yield from staking, lending, and restaking protocols across more than 75 networks. Trusted by leaders including Ledger, Tangem, Zerion, Utila, and Deblock, Yield.xyz abstracts away blockchain complexity — delivering seamless, compliant, and revenue-driving yield experiences to millions of users worldwide. To learn more, visit yield.xyz.

About Maple Finance

Launched in 2021, Maple is the leading onchain asset manager combining capital markets expertise with DeFi innovation. Maple powers a suite of offerings including secured lending, bitcoin yield, and structured products. As a leader in decentralized finance and institutional crypto markets, Maple has built a global asset management ecosystem focused on innovation, transparency, and accessibility. Learn more at maple.finance.

Media Contact

Apurv Mishra
apurv@yield.xyz

Xmind, a mind mapping software company that has served millions of users for two decades, said on Tuesday it was expanding beyond its mind mapping tool into AI-powered project management, marking the next step in making project planning visual, intelligent, and effortless.

Xmind, a mind mapping software company that has served millions of users for two decades, said on Tuesday it is expanding beyond its core mind mapping tool into AI-powered project management, marking the next step in making project planning visual, intelligent, and effortless.

The company announced a platform redesign featuring what it calls "AI Work Breakdown" technology that automatically converts complex projects into structured tasks, marking a significant shift from its traditional mind mapping focus.

The new features include seamless switching between mind map and Gantt chart views, smart task dependencies, and a streamlined interface designed to reduce complexity typically associated with project management software, the company said.

"We're not just adding features; we're rethinking how people approach projects from conception to completion," chief operating office and co-founder Mango Du said in a statement.

The move positions Xmind to compete in the project management software market, which research firms project will reach $9.81 billion by 2026. Unlike traditional project management tools, Xmind's approach emphasizes simplicity and creative workflow integration.

The platform uses artificial intelligence to automatically break down projects into manageable components, reducing manual planning work while maintaining real-time synchronization across different view formats.

Xmind's transformation comes as software companies increasingly integrate AI capabilities to differentiate their products in competitive markets.

About Xmind

Xmind is a provider of visual thinking and project management software, serving millions of users worldwide. Founded with the mission to make complex thinking accessible and practical, Xmind continues to develop solutions at the intersection of creativity and productivity. For more information, visit xmind.com.

Media Contact

Chang Chen
c@hockeystick.io

Gone are the days when a 9-to-5 job in an office was the pinnacle of aspiration. More and more employees are realizing the detrimental effects of a sedentary lifestyle and constant corporate stress on their energy levels. And the results haven't been long in coming. More and more Brits are making a career shift, opting for a new profession over a promotion. Moreover, active pursuits that keep them from settling down are a priority. In this article, we will examine this trend in detail.

Why Brits Are Leaving Their Offices

There's no definitive answer to this question. Several factors are behind this trend, which, taken together, have led to this result:

• Health care. This includes both physical and mental health. Sitting for long hours at a computer often causes back problems; computers can damage eyesight; and irregular meals can lead to stomach problems. Furthermore, the constant stress of running can be exhausting and lead to burnout.
• Accessibility of retraining. While people previously had no idea how to get started in the fitness industry, personal training courses are now readily available, allowing you to find work almost immediately.
• Visible results of work. While in an office, the role of many employees goes completely unnoticed; in a fitness studio, it's immediately apparent. Seeing clients' happy faces gives a trainer a sense of satisfaction.
• Increased demand for professionals. The pandemic has exposed the consequences of a sedentary lifestyle. Furthermore, modern people understand the importance of maintaining health. Therefore, the demand for good trainers has increased.
• Flexibility and independence. Being a coach allows you to create your own schedule, combine in-person and online sessions, and work in different locations.

All these factors add up to one big picture: fitness is no longer just a hobby but a full-fledged professional field, attractive to people of all ages and professions.

How the Training Works and What to Expect

The professional retraining system is logical and straightforward. Even someone with no fitness experience will find it easy to choose a program. Depending on their starting level, a suitable program can be selected. Together, these steps form a coherent system that provides a clear, logical path from amateur to professional.

Those seeking retraining are most often offered a choice of three programs:

1. A basic qualification, which qualifies them to work in fitness clubs and assist clients in the gym. Students often don't stop there and continue to improve.
2. The next step opens the door to independent work and building their own client base. Graduates of this level can work as full-fledged specialists.
3. An advanced level allows for development in specialized areas, such as rehabilitation, functional training, or working with the elderly.

Most schools offer hybrid training: online theory and in-person practice at their gyms. This is convenient for those who are still working and can't afford full-time employment. The program includes modules on anatomy, exercise technique, customer service, and business skills—after all, trainers today are often both marketers and entrepreneurs.

Figures That Confirm the Trend

The statistics speak for themselves. According to UK Active, there are over 57,000 fitness instructors and trainers working in the country, and this number is growing every year. The personal training market is valued at approximately £630 million, and the number of women training to become trainers has increased by a quarter since 2016. 

At the same time, interest in private studios and mobile trainers is growing, especially among Generations Y and Z, who value a personalized approach and digital solutions. Overall, the figures confirm the obvious: the UK fitness industry is becoming one of the most dynamic areas for retraining and self-employment.

Not Just Pros: What Difficulties Do Beginners Face?

Of course, the path to a new profession isn't without challenges. And if you're viewing the fitness trainer profession through rose-colored glasses, it's time to take them off. The following requirements await you on the path to your desired goal:

• Financial start-up. Courses, insurance, and sports equipment all require investment.
• Competition. In large cities, the market is already saturated, and you can only stand out through the quality of your services and a unique presentation.
• Income instability. At the beginning, the number of clients can fluctuate from month to month.
• Physical activity. The profession requires endurance and constant care for your body.
• Continuous development. New trends, techniques, and safety standards emerge annually, and it's impossible to stay current without training.

Taken together, these factors create a certain barrier to entry, but it is precisely this barrier that weeds out casual applicants and fosters a professional community where knowledge, energy, and responsibility are valued.

Conclusion

The transition from an office desk to a barbell isn't just a metaphor, but a true story told by thousands of people across the UK. They're tired of routine work, endless video calls, and KPIs, and are choosing a profession where they can see results, inspire others, and live a more active life.

Yes, the path isn't always easy. But those who've made it share one thing: physically working with people gives a sense of satisfaction that's hard to find behind an office monitor. And perhaps that's why more and more Brits are changing not just their careers, but their very approach to life.

Media Contact

Steven Dick
steven.dick@thefitnessgrp.co.uk

In partnership with USC Brain Health and the Medical University of South Carolina–Orangeburg, "My Mama Joe, Hope & Help" will be shown in South Carolina as part of an educational outreach event called a Community Engagement Forum. The one-hour documentary film, which streams and broadcasts on the PBS platform, follows the journey of a family caring for their matriarch living with dementia. The film is part of The Mama Joe Project, an initiative focused on supporting caregivers, promoting healthy aging, and improving outcomes for elders living with dementia and their families.

Produced by educator and creative Herb Caldwell, the film raises awareness of the growing issue of family caregiving and dementia by combining personal storytelling with best-practice guidance from experts in the field representing Harvard University, the CDC, the Rosalynn Carter Institute for Caregivers, AARP, Washington University in St. Louis, the Alzheimer’s Association, and more.

The Community Engagement Forum will take place Thursday, Nov. 6, from 6 to 8 p.m. at the Nissan of Orangeburg Movie Theater at Claflin University, and Friday, Nov. 7, from noon to 2 p.m. at the Nickelodeon Theater in Columbia. The event features a post-film discussion with local experts including author and gerontologist Dr. Macie P. Smith and Dr. Julius Fridriksson, vice president for research at USC. It will be hosted by WIS-TV’s Emmy Award–winning journalist Judi Gatson.

“The film screening, along with the mini-fair and expert panel, provides a unique opportunity for the community to engage directly with a concentrated force of information and resources to support their journey,” said Herb Caldwell, producer of "My Mama Joe, Hope & Help."

The Mama Joe Project comes to South Carolina in November, which is recognized as both Alzheimer’s Awareness Month and National Family Caregivers Month. This is a free event appropriate for all ages and audiences, with each attendee receiving a resource guide and a complimentary popcorn-and-soft-drink combo. Registration is open now at www.mamajoeproject.com/southcarolina.

Media coverage and attendance are welcome. The following participants are available for interview:

• Judi Gatson: Event host, journalist, and caregiver
• Dr. Macie P. Smith: Author, gerontologist, and social worker
• Dr. Herb Caldwell: Film’s producer and coordinator of outreach

For information, contact Kristi Walls at info@mamajoeproject.com or (618) 615-7549.

About The Mama Joe Project

The Mama Joe Project is an educational outreach initiative that integrates storytelling via film with evidence-based guidance to support caregivers, promote healthy aging, and support for elders living with dementia and their family. Core to the efforts are Community Engagement Forums, a free outreach event that includes screening the documentary film "My Mama Joe, Hope & Help," coupled with discussion and participation with local experts and organizations. The goal is to better connect individuals and families to information and resources for their health and care journey. To learn more, visit www.mamajoeproject.com.

U.S. government agencies, major financial institutions, and top universities are increasingly abandoning traditional fax machines in favor of encrypted, cloud-based digital fax services, a move driven by heightened cybersecurity risks and stringent data protection regulations that have rendered legacy systems a significant liability. The transition reflects a wider, urgent push for digital modernization within both public and private sectors, as organizations handling sensitive information seek to close security gaps inherent in older communication technologies. Companies like iFax, which provides services to the U.S. government, Citibank, and Harvard University, are at the forefront of this shift, offering platforms that meet rigorous compliance standards like the Health Insurance Portability and Accountability Act or HIPAA and Gramm-Leach-Bliley Act or GLBA.

Global Pressure on Data Security

The migration comes as governments worldwide confront the consequences of outdated IT infrastructure, where the average cost of a public sector data breach reached $2.86 million in 2023. The UK government, for instance, has been urged to go further and faster on information security improvements following a 2023 internal review that identified multiple data breaches across departments (Gov.uk, 2022). Similarly, Canada's Shared Services agency reports have flagged unhealthy IT applications and supply chain vulnerabilities as key risks to government operations (Government of Canada, n.d.). Cybersecurity experts argue that traditional faxing, which often transmits data over unencrypted phone lines and exposes physical documents, is fundamentally incompatible with modern security requirements, as these systems typically lack the robust audit trails, access controls, and encryption necessary to protect sensitive data.

Compliance Drives Cloud Adoption

For organizations in regulated industries, the move is less a choice than a necessity. In the United States, HIPAA mandates strict privacy and security rules for patient health information (United States Department of Health and Human Services, n.d.). Likewise, the GLBA requires financial institutions to explain their information-sharing processes and to safeguard sensitive data (Federal Trade Commission, n.d.). Encrypted cloud fax solutions address these requirements directly by utilizing 256-bit SSL encryption for data in transit and at rest, creating a secure channel for communication. According to information published by iFax, its service is built to be HIPAA and GLBA compliant, providing features like secure storage, detailed activity logs, and user authentication that are now considered standard for enterprise-grade data handling.

The core vulnerability of legacy systems is the lack of a verifiable, secure chain of custody for sensitive information, said a technology analyst familiar with enterprise communication trends. "Cloud-based platforms solve this by centralizing control and creating an immutable record of every transaction, which is essential for both security and regulatory audits. The adoption of these platforms is a direct response to the escalating regulatory and threat landscape where non-compliance is not an option. This is why verifiable compliance is the main purchasing driver for organizations in healthcare and finance, far outweighing cost or convenience alone."

A Shift in Infrastructure

Beyond security, the operational benefits are accelerating adoption, eliminating costs associated with hardware maintenance, dedicated phone lines, paper, and toner. The scale of this migration away from physical hardware is significant; according to company figures, iFax has served over 5 million users across 20,000 companies since its founding in 2008. This move to a software-as-a-service (SaaS) model allows organizations to integrate online fax directly into existing digital workflows, including email platforms and electronic health records (EHR). This improves efficiency for employees who can send and receive sensitive documents from any authorized device without being associated with a physical location, contributing to the broader growth of the cloud communications market.

Media Contact

Vic Duran
vic@amplify.xyz