Puure®, a water filtration brand focused on everyday tap water, has introduced a new approach to cleaner drinking water as households across Europe increasingly reassess how they consume and filter water at home.
Across many European markets, concerns around plastic waste, bottled water consumption and the presence of chemical residues in municipal water supplies have contributed to a shift in how consumers think about water quality.
While tap water generally meets regulatory standards, growing awareness of contaminants such as PFAS, pesticides and industrial by products has led many households to seek additional filtration solutions at the point of use.
Puure’s approach centres on a compact, tap mounted filtration system designed to operate directly at the tap. Rather than relying on bottled water, plastic filter jugs or under sink installations, the system filters water instantly as it flows, allowing filtered water to be used for drinking and cooking without altering existing plumbing. Unlike traditional plastic filtration products, the Puure system is housed in a stainless steel casing.
The filtration process combines fine filtration with activated carbon, aiming to improve taste and clarity while preserving naturally occurring minerals found in tap water. By operating at the point of use, the system is designed to integrate seamlessly into daily household routines.
Public awareness around substances such as PFAS, often referred to as “forever chemicals,” has increased significantly in recent years. Alongside agricultural pesticides and other chemical residues, these contaminants have become part of a broader public conversation about water quality across Europe.
While regulatory approaches vary by country, interest in household level filtration has continued to grow. Puure positions its stainless steel tap mounted system as an alternative to both bottled water and disposable plastic filtration products.
By filtering water directly from the tap, the system is intended to reduce reliance on single use plastic bottles and refill based filter jugs, which often require frequent replacement and generate additional waste. Durability and long term use were central considerations in the system’s design.
The stainless steel construction is intended to offer a longer product lifespan compared with plastic alternatives, while replaceable internal cartridges allow filtration performance to be maintained over time without replacing the entire unit.
Installation requires no tools or permanent plumbing changes, making the system accessible to a wide range of households, including renters. Puure is currently expanding its availability across multiple European markets as demand grows for practical, technology led household water filtration solutions. More details can be found at puurefilters.com.
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Puure Filters
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