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Platform technology company, Looped Solutions™ (formerly OhanaLink Technologies™), announced today that they have received an investment from Seattle-based venture capital investment firm, Mastersfund™. Headquartered in Western Pennsylvania, the company recently rebranded as Looped Solutions and has been actively engaging investment partners to enable continued expansion into new markets with their proprietary communication and support platform to extend their social impact footprint on a national scale.  

The company launched Looped Fusion Purple™ (formerly OhanaLink Purple™) in May of 2022 as the first to market mobile solution that safely and discreetly connects domestic violence service providers such as agencies and/or shelters to the clients/victims they serve. 

"Meeting victims where they are—on their mobile devices—is absolutely critical," said Kara Wasser, founder and CEO of Looped Solutions. "Looped Fusion Purple is changing traditional services delivery, providing a new level of safety and security that will ultimately get survivors and their families the help they need."

Looped Fusion Purple™ has been adopted by fifty-seven agencies across twelve states, with nearly 1,200 victims/survivors using the disguised access point and enhanced safety features. Looped Solutions continues outreach to secure partnerships with nationally recognized organizations that provide information and resources to domestic violence service providers and individuals in abusive situations seeking assistance. 

Wasser continued, "It has been especially gratifying to introduce Looped Fusion Purple to social care agencies that have been historically underserved with access to technology. Our new partnership with Mastersfund will assist our organization with short term product iteration, operations, and sales initiatives, while also positioning us to engage with other venture firms that share our mission and support tech for good."

"We at Mastersfund are thrilled to provide funding to Looped Solutions to amplify such critical work for the benefit of women’s lives that includes protection and privacy for victims of abuse," said Venture Partner Karen Cone.

About Looped Solutions™

Looped Solutions is a women-led tech company that is designing cross-platform applications—innovating connections surrounding every aspect of our lives—personally, professionally, and in our communities. At the very core of our innovation is Looped Launchpad, our proprietary platform that powers our digital engagement solutions.  Fusion, the Company's central offering, empowers effective communication and collaboration by merging a collection of features specifically designed to ignite connection and engagement. For tailored solutions, our Fusion bundles, such as Fusion Purple for social care and victim services and Fusion White Label for developing branded applications, provide customizable options that close the loop on achieving goals. At Looped Solutions, we are dedicated to delivering flexible solutions to meet individual needs, ensuring seamless connections to who and what matter most.

Discover how our solutions can transform how we live, work, and engage at www.ohanalink.com/loopedsolutions.

About Mastersfund™

Mastersfund is a Seattle-based venture capital investment firm, that capitalizes women-led revenue-positive companies innovating in the future of work and better ways to live. With a mission to support and empower women in entrepreneurial leadership, Mastersfund propels promising businesses forward and fosters sustainable growth and profitability. Formed in 2018 by Gillian Muessig and Anne Kennedy, Mastersfund has made 11 investments in women CEOs from Funds I and II via revenue based funding and follow-on equity. Learn more at https://masters.vc.

Media Contact

Lisa DiMuccio-Zgela

+1 724-856-2251

lisa@loopedsolutions.com

PairUp, the AI-powered workplace knowledge sharing platform, announced today that the company has closed $2.8M in financing led by HearstLab and Hillsven, with participation from  Graham & Walker,  Looking Glass Capital, Honeystone Ventures, MSIV, and Lofty Ventures. PairUp leverages human expertise to efficiently capture, preserve, and access valuable company knowledge. 

PairUp was founded by Dr. Emily Harburg, a former Disney Imagineer whose doctoral research focused on how technology can improve workplace collaboration, and Andy Garvin, a 3-time first engineer whose prior startups include CareSignal (acquired by Lightbeam Health Solutions) and Kaizen Health. They are joined by a team of others including Chief Product Officer Jonathan Geibel, who co-founded PlutoVR and spent over 15 years leading tech teams at Disney Animation. 

“We recognize that the most important company knowledge often lives in people, not in documents,” says Dr. Harburg. “PairUp empowers employees, teams, and organizations by helping staff quickly tap into business-critical information—leveraging both existing central knowledge bases, and institutional wisdom.” 

PairUp’s software enhances a company’s collective intelligence by making it easier to find the right documentation, information, and people. As Garvin shared, “In a short period of time, Retrieval-Augmented Generation (RAG) has changed the way people access information. At PairUp, we are pioneering the next evolution of AI-powered workplace knowledge management software with HAG, Human-Augmented Generation.” 

With this recent funding, PairUp is launching their newest GenAI tool, which maps all knowledge across a company, and makes it accessible on-demand, including documented knowledge in tools like Jira and Slack, and undocumented knowledge in employee's minds.

“We're thrilled to welcome PairUp to the HearstLab family. Their groundbreaking AI platform revolutionizes productivity and connectivity for businesses. Even within HearstLab, it's become indispensable for linking our entrepreneurs with top experts," says Eastin Rossell, HearstLab’s Venture Director, who oversees HearstLab’s pre-seed and seed investments.

Since its founding in 2022, PairUp has had the chance to work with companies, from startups to larger enterprises, navigating the complexities of sharing critical information at work. For example, Turnkey Tech Staffing is leveraging the software with their team of engineers, working in isolation and often “recreating the wheel”. By using PairUp, the Turnkey team can quickly access core documented processes, as well as get connected to other seasoned developers for expert guidance. “PairUp is an amazing tool that helps teams share knowledge and expertise, as well as promotes teamwork,” says Janette Lopez, LATAM Human Resource Manager for Turnkey Labs.

For more information about how PairUp is revolutionizing workplace knowledge sharing, visit www.pairupapp.com.

About PairUp

Workplace knowledge sharing is difficult and costly – the average employee spends 8 hours a week looking for answers to questions. PairUp is a B2B SaaS platform that utilizes AI to accelerate workplace knowledge sharing by mapping employee knowledge and leveraging internal expert networks within each company. PairUp saves organizations thousands of hours by breaking down silos and increasing the cross-pollination of knowledge across teams. PairUp's suite of services integrate seamlessly within a team's current workflow. PairUp has had the opportunity to serve employees at corporations like CVS, Motorola, and beyond. Learn more at pairupapp.com and connect with us on LinkedIn.

Media Contact

Taylor Epstein

taylor@pairupapp.com

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimization and drives relevancy, profitability and revenue. Kai is available as part of the Retail Media Cloud™, the ultimate SaaS platform for building retail media networks with ad serving that maximizes share of advertiser budgets.

The new tools were developed and spearheaded by Kevel's AI/ML research group, chaired by CTO Tim Ewald, Sr. Director of Research and W3C member Paul DeGrandis, Principal Data Scientist Richard Carter, PhD and Retail Media Cloud™ GM and Velocidi founder Paulo Cunha. The group has decades of combined experience in AI, which has led them to develop this powerhouse suite of AI features to power ad serving and audience segmentation for a premium retail media experience.

With Kai, Kevel introduces two new features, Forecast and Custom Relevancy, alongside its existing AI Audience and DecisionAPI products. Kevel Forecast predicts inventory and campaign performance for existing and future campaigns using machine learning simulations to generate insights on both current and future ad flights.

"Forecast is a first of its kind for retail media. Traditional forecasting tools look simply at historical data to predict future campaign performance, whereas Kevel Forecast uses machine learning algorithms to project future campaign performance when considering all contextual and user audience targeting and pacing parameters in conjunction with other running or future ads. This way, advertisers always know exactly what their future performance looks like and retailers can maximize their inventory yield," Paulo Cunha, Retail Media Cloud GM at Kevel explains.

Kevel's Custom Relevancy allows for retailers to input their own AI/ML algorithms into Kevel Ad Server for custom targeting geared towards the individual performance of each network. Functioning as a unique ‘BYOM' (bring your own model), Custom Relevancy helps retailers utilize their own advanced models to determine relevance as part of their ad stack in a safe and secure way.

"Retailers know their customers better than anyone else, but struggle to influence their ad serving with the exceptional AI-driven optimization they use for promoting a customized user experience," commented Tim Ewald, CTO at Kevel. "That all changes with Custom Relevancy, which allows customers to plug their own ML models into our ad decision process to dynamically adjust relevancy and improve ad serving a per-user basis."

Kai encompasses not just new features like Forecast and Custom Relevancy, but existing features like ad decisioning and pacing. Kevel's approach to pacing, delivery and decisioning leans into historical data, events, previous behavior, context of the experience, ads viewed, and relevancy scoring, plus trends and predictions to drive ad performance.

"What excites me about KAI is that it's a set of features that showcases how machine learning can be used to deliver more value to our customers. We've developed these systems from original research using proprietary data sets, harnessing our many years of experience in ad serving," stated Richard Carter, Principal Data Scientist. "We've been working closely with retail customers to prove where the most value sits and it's in decisioning, relevancy and segmentation. KAI is just the start of many more innovative, unique features in our pipeline."

About Kevel

Kevel powers world-class retail media networks with the Retail Media Cloud™. With the combination of Kevel Ad Server and Kevel Audience, multi-brand retailers, marketplaces, and ecommerce companies can launch limitless ad formats and unique targeting segments online and in-store, all with closed-loop attribution. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com.

Media Contact

Jennifer Choo

+1 973-343-8819

jchoo@kevel.com

ARW&CO, a business incubation firm based in Charleston, SC, and Team Phun, a merchandise distributor with locations in San Diego, CA and Charleston, SC, are excited to announce their newly formed partnership, optimizing their capabilities to serve a national client base. This collaboration will expand their existing merchandise programs, offering new solutions to meet a broader range of customer needs.

Together, the two companies will provide turn-key, full-service merchandise management, including design, production, warehousing, and fulfillment. This comprehensive service will also feature private label programs for brands aiming to launch their own apparel lines. The service is a much-needed solution for corporations, media brands, and creatives looking to affordably grow their customer reach.

Additionally, the partnership will offer in-person marketing and promotional services designed for brands seeking to enhance their on-site presence without incurring additional staffing and overhead costs. Initially rolled out on the West Coast, this service is now available in Charleston and the southeastern markets.

"All of us at Team Phun are thrilled to partner with ARW&CO to expand our reach in the Carolinas and beyond," said Jesse Goodwick, founder of Team Phun. "We’ve taken strategic steps to service our merchandise and e-commerce clients in new ways, allowing them to focus on their customers without the burden of managing logistics."

"Team Phun deeply understands the fundamentals of marketing and the needs of modern brands looking to best serve their customer base," said Austin Walker, Principal at ARW&CO. "The turnkey merchandise offerings, combined with the promotional staffing service will further empower our clients to engage experientially with their customers."

To ensure a high-quality, personalized service experience under this new model, the companies will only be accepting a limited number of clients for the remainder of 2024. Brands interested in working with the group can inquire at phun@arw.ltd.

About ARW&CO

ARW&CO is a business strategy and brand activation firm specializing in strategic partnerships and go-to-market activations. Under the guidance of Austin R. Walker, the firm leverages its cross-industry network to innovate brands and bring creative ideas to fruition. For more information, visit arwandco.com.

About Team Phun

Based in San Diego, CA and Charleston, SC, Team Phun is a promotional product distributor, branding expert, creative design powerhouse, and a forward-thinking company. Our team consists of designers, engineers, and product specialists who invest in education, technology, and product trends to deliver the best service and products in the industry. For more information, visit https://teamphun.com.

Media Contact

Austin Walker

+1 843-478-0396

media@arw.ltd

Barometer, a contextual AI engine redefining the legacy of contextual targeting and brand suitability, and Audiohook, the audio industry's leading independent ad platform, present an innovative applied brand suitability framework for audio advertising. This alliance is set to bring clarity and consistency to brand standards in podcasting with the introduction of these brand suitability definitions.

In this collaboration, Barometer and Audiohook present brand suitability definitions that enhance and expand upon the existing GARM categories, ensuring unmatched transparency and accuracy in risk assessment. The Global Alliance for Responsible Media (GARM) originally created the industry-standard definitions, but these were primarily designed for visual, user-generated content, not premium audio, leading to inconsistent interpretation across different vendors. 

The definitions, tailored specifically for audio content, address its unique nuances, including context, content length and alignment with advertiser requirements. Though long-time table stakes in display and CTV media-buying, brand suitability standards have only recently been made actionable in podcast advertising, thanks to Barometer. Last year, Audiohook became the first DSP to integrate Barometer as a pre-bid targeting solution, finally making it possible for advertisers to achieve the workflow they’ve come to expect. 

Designed in collaboration with industry leaders and refined over many years, these definitions are purpose-built for audio, moving beyond the limitations of definitions created for visual short-form user-generated content. Furthermore, through advertiser feedback, the partners have expanded the categories to also include non-GARM defined segments such as Natural Disasters, Gambling, Occult and more. This makes it possible to more finely pinpoint brands’ specific requirements, resulting in including more inventory and excluding less. As the industry wisdom goes, brand suitability should be used as a scalpel not an ax. By adopting these definitions, industry leaders are setting a new, fit-for-purpose benchmark for brand suitability, fostering a consistent and reliable standard across the audio advertising landscape. 

This approach empowers buyers to confidently address brand safety and suitability concerns more efficiently, facilitating responsible investment growth in audio advertising. Despite audio's status as a top ROI channel, leading marketers like Rocket Companies’ Trent Polley have emphasized the need for robust brand safety processes, stating that “without a proper brand safety process, audio's performance is not worth the risk.” Even those who continue to evaluate content manually can leverage these definitions to streamline their assessment process, ensuring a consistent and effective evaluation. The goal here is to make it possible for advertisers to benefit from the incredible power of the podcast advertising medium while still enforcing their brand standards in the way they have come to expect. 

“We are thrilled to partner with Barometer to bring a new level of brand suitability to the podcasting industry,” stated Audiohook CEO, Jordan Bentley. “This refined framework offers advertisers a robust and nuanced approach to evaluating and aligning content with their brand values. By implementing these industry-tailored definitions, we are enhancing transparency and trust across the audio advertising ecosystem. This partnership marks a significant step forward in enabling advertisers to confidently scale their investments in audio, ensuring that brand safety and suitability are upheld to the highest standards."

Tamara (Zubatiy) Nelson, CEO of Barometer adds “As the leader in the podcast brand suitability space, I believe in the importance of brand suitability definitions that can be easily related to the industry-standard definitions available for display and other channels. Clear standards ensure that brands can navigate the podcasting landscape with confidence in the context of their omnichannel buy. It's not just about avoiding controversy; it's about fostering trust and authenticity in every episode - ensuring that every brand's message aligns with its audience. Barometer prides itself on being an “inclusive” brand suitability solution, meaning that we strive to qualify as much content as possible for inclusion through an unprecedented understanding of context.”

This alliance between Barometer and Audiohook is poised to set a new standard in audio advertising, offering unparalleled confidence and clarity for advertisers navigating the ever-evolving world of podcasting.

About Barometer

Barometer is an omnichannel, AI-powered contextual engine with best in class brand suitability and contextual targeting solutions in audio. They help the largest brands in the world responsibly activate at scale in impactful channels like podcasts. Their patent-pending AI Brand Integrity Cloud uses natural language processing to analyze podcasts based on industry standard taxonomies including the IAB Content taxonomy 3.0 for contextual targeting and the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework. Their solutions drive radical transparency across the entire ad ecosystem building trust between the buy and sell sides to usher in a new era of scale and contextual understanding. Through their investment in ensuring diverse voices & news content are not blocked inappropriately, Barometer helps brands ensure their brand standards don’t come at the expense of their brand values. 

Our proprietary, multimodal, contextual (and not keywords-based) technology makes  brand suitability a process of INCLUSION rather than a dreaded block-list generator. Furthermore, through our investment in ensuring diverse voices & news content are not anti-targeted inadvertently, Barometer helps brands ensure their brand standards don’t come at the cost of their brand values. For more information, visit http://www.thebarometer.co.

About AudioHook

Audiohook is a media and technology company built specifically to solve the challenges of the digital audio and podcasting ecosystem. Reaching over 90% of consumers each month, brands and marketers are able to scale campaigns across streaming, digital radio, and podcasts with Audiohook. Moreover, media buyers can leverage innovative audience and contextual targeting, and enable key integrations to facilitate industry-leading brand suitability, attribution, and measurement solutions. Experience the Power of Audio at audiohook.com.

Media Contact

Ella Reznick

ella@thebarometer.co

Copper Property CTL Pass Through Trust (“the Trust”) has filed a Form 8-K containing its monthly report for the period ended June 30, 2024. An aggregate total distribution of $20.95 million or $0.279359 per trust certificate will be paid on July 10, 2024, to certificateholders of record as of July 9, 2024.

Additional information, including the Trust’s Monthly and Quarterly Reports, as well as other filings with the Securities and Exchange Commission (“SEC”) can be accessed via the Trust’s website at www.ctltrust.net.

About Copper Property CTL Pass Through Trust

Copper Property CTL Pass Through Trust (the “Trust”) was established to acquire 160 retail properties and 6 warehouse distribution centers (the “Properties”) from J.C. Penney as part of its Chapter 11 plan of reorganization. The Trust’s operations consist solely of owning, leasing and selling the Properties. The Trust’s objective is to sell the Properties to third-party purchasers as promptly as practicable. The Trustee of the trust is GLAS Trust Company LLC. The Trust is externally managed by an affiliate of Hilco Real Estate LLC. The Trust is intended to be treated, for tax purposes, as a liquidating trust within the meaning of United States Treasury Regulation Section 301.7701-4(d). For more information, please visit https://www.ctltrust.net/.

Forward Looking Statement

This news release contains certain “forward-looking statements”. All statements other than statements of historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “our vision,” “plan,” “potential,” “preliminary,” “predict,” “should,” “will,” or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, the Trust’s expectations or beliefs concerning future events and stock price performance. The Trust has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Trust believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. These factors, including those discussed in the Trust’s Registration Statement on Form 10 filed with the Securities and Exchange Commission (the “SEC”), may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Trust’s filings with the SEC that are available at www.sec.gov. The Trust cautions you that the list of important factors included in the Trust’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this news release may not in fact occur. The Trust undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Media Contact

Jessica Cummins, Investor Relations

+1 847-313-4755

jcummins@hilcoglobal.com

In the evolving landscape of fleet management, effective and well-structured policies are critical to ensuring compliance, efficiency and overall success. To address these needs, NAFA Fleet Management Association (NAFA), the vehicle fleet industry’s largest membership association, announces the development of a Fleet Policy Workshop event for fleet professionals from October 7-9, 2024, in Indianapolis, IN. This interactive workshop is designed to empower fleet professionals with the knowledge and tools to develop, implement and manage comprehensive fleet policies effectively.

“Well-crafted fleet policies are the backbone of successful fleet operations. This workshop is tailored to provide fleet managers with a detailed understanding of policy creation and application, ensuring they are equipped to handle the complexities of modern fleet management,” said Bill Schankel, CAE, CEO of NAFA. “We are thrilled to bring this dynamic program to Indianapolis, providing a platform for learning, collaboration and practical skill development.”

The Fleet Policy Workshop will offer a deep dive into the full cycle of policy strategy, development, implementation and assessment. Participants will gain valuable insights from industry experts and engage in hands-on activities designed to provide practical experience and immediate takeaways.

Sessions at the workshop will cover a range of critical topics, including:

• Fundamentals and Strategies of Policy Writing
• Policy Needs Assessment and Implementation
• Customizing Fleet Policies
• Conducting Policy Audits and Assessments

Registration for the Fleet Policy Workshop is currently open, with early bird pricing available through August 9, 2024. To learn more about the workshop and register, please visit https://www.nafa.org/events/fleet-policy-workshop/.

About NAFA Fleet Management Association

NAFA Fleet Management Association is the membership organization for professionals who manage the mobility requirements of vehicle fleets that include commercial, public safety, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for corporations, governments, universities, utility fleets, and law enforcement in North America and across the globe. NAFA’s members are responsible for the specification, acquisition, maintenance, repair, fueling, risk management, and remarketing of more than 4.8 million vehicles that drive an estimated 84 billion miles each year. NAFA’s members control assets and services well above $122 billion each year.For more information, please visit www.nafa.org, and communicate with NAFA on LinkedIn, Facebook, and X.

Media Contact

Keaveny Hewitt

+1 919-622-5276

khewitt@onwrdupwrd.com

Benchmark International is pleased to announce the transaction between MTS Transportation, Inc. and High Desert Management Group, LLC. The transaction represents a strategic expansion for High Desert Management Group, LLC, as it works to achieve scale through acquisitions and service diversification.

MTS Transportation, a company with a rich history, was established in Amarillo, Texas, in 1982 and incorporated in 1990. It all began with a single tractor and refrigerated trailer to take on servicing the 3PL needs of the Texas Panhandle market. For over four decades, the company has continued to provide 3 PL services, full truck load transportation of refrigerated products, dry freight, flat bed, bulk carbon black, and bulk milk transportation on long or short hauls nationwide.

“Thank you for everything you have contributed to, the timely and knowledgeable direction and for always having the time to help where and when needed. It was so appreciated.” —Tim Merrill, CEO of MTS Transportation.

High Desert Management Group, LLC, a newly formed holding company in Texas, is looking to continue expanding its footprint in the Texas market with its experience in the trucking industry. High Desert Management Group, LLC intends to continue working to streamline its service operations related to dry freight products and refrigerated products in the Texas market.

“It was exciting to get to the finish line with our client and even more exciting to help our client continue onto their next chapter in life, which we hope is filled with even more quality time with their friends and family. The Benchmark team has enjoyed working with MTS Transportation and High Desert Management Group, LLC through this process, and we wish both parties the best of luck in their future endeavors.” —Jeffrey Garza, Deal Associate, Benchmark International.

Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com

Europe: Michael Lawrie at +44 (0) 161 359 4400 / Lawrie@BenchmarkIntl.com

Africa: Anthony McCardle at +27 21 300 2055 / McCardle@BenchmarkIntl.com

About Benchmark International

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $11 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive Privately-held M&A Advisor in the World by Pitchbook and Refinitiv's Global League Tables.

Media Contact

Brittney Zoeller

+1 813-898-2350

zoeller@benchmarkintl.com

For the second year in a row, Benesch, one of the fastest-growing law firms in the country, will be represented on the track at the NASCAR Street Race in downtown Chicago. Thanks to a partnership with Benesch client Kaulig Racing, the No. 13 Benesch-wrapped Chevy Camaro ZL1 will be driven by AJ Allmendinger in the Grant Park 165. Allmendinger has earned three top-10 finishes and led 13 laps so far in the 2024 NASCAR Cup Series season.

"We couldn’t be more excited to partner with Kaulig Racing," said Benesch Managing Partner Gregg Eisenberg. "We are grateful for our long-standing relationship with Kaulig Racing, which has made this continued partnership and the opportunity for such high-profile visibility possible."

At last year’s inaugural Chicago Street Race, the Benesch Chevy cruised to an impressive second-place finish after leading a total of 23 laps in the Grant Park 220, with driver Justin Haley behind the wheel. 

"We’re looking forward to having Benesch on board our Kaulig Racing Chevy for the second year-in-a-row," said Kaulig Racing President Chris Rice. "We hope to put on a good show for our longtime partner at this one-of-a-kind street course."

You can catch the Benesch Chevy and all the race action on Sunday, July 7 at 3:30 p.m. CT / 4:30 p.m. ET on NBC.

About Benesch

Benesch, an AmLaw 200 law firm with more than 400 attorneys and offices in Chicago, Cleveland, Columbus, New York, San Francisco, Shanghai and Wilmington, continues to be recognized by the legal industry. Among the firm’s recent accolades, 40 Benesch attorneys and 15 practice areas were ranked in the 2024 edition of Chambers USA, and the firm was named a 2024 Recommended Firm by Benchmark Litigation. Benesch also continues to receive numerous Best Law Firm® awards, including national first-tier rankings in Health Care Law, Commercial Litigation, Litigation-Construction and Transportation, and being named Transportation Law Firm of the Year six times. Additionally, Benesch was recognized by Chicago Lawyer as the fastest-growing law firm in the city and has quickly risen to the second-largest law firm in Cleveland.

For more information, please visit beneschlaw.com.

Media Contact

Corrina Wright

cwright@beneschlaw.com

Benchmark International is pleased to announce the transaction between Satex Plumbing, Inc. and Bleuwave General Contracting, LLC. The transaction represents a strategic expansion for Bleuwave General Contracting, LLC, as it works to achieve scale through acquisitions and expand into the Texas market.

Satex Plumbing, Inc. was founded in 1983. Initially, the company focused on residential projects, but its founder decided to focus on commercial customers after realizing the potential to specialize in commercial projects. With over two decades of commercial project experience, including repairs, remodels, and new construction, Satex began specializing in medical, retail, and restaurant facilities, with ground-up and finish workspaces. Through the years, Satex has prided itself on doing high-quality jobs at a reasonable price.

"The Benchmark group was a blessing to me. They kept me in touch throughout the process and helped me complete the deal. I recommend them to anyone interested in selling their business." —Joel Stolarski, Founder of Satex Plumbing, Inc.

Based in Arizona, Bleuwave General Contracting, LLC is a powerhouse of commercial, industrial, and retail general contracting expertise. Their team is dedicated to creating strategies that establish lasting value in their working relationships, ensuring their clients' confidence in their capabilities.

"Our team at Benchmark International was thrilled to navigate the conversations with our client and walk them through the M&A process. It was even more exciting to witness the bond form between Satex Plumbing, Inc. and Bleuwave General Contracting, LLC. We are optimistic about the success of both parties as they embark on their next chapters." —Jeffrey Garza, Deal Associate, Benchmark International.

Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com

Europe: Michael Lawrie at +44 (0) 161 359 4400 / Lawrie@BenchmarkIntl.com

Africa: Anthony McCardle at +27 21 300 2055 / McCardle@BenchmarkIntl.com

About Benchmark International

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $11 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive Privately-held M&A Advisor in the World by Pitchbook and Refinitiv's Global League Tables.

Media Contact

Brittney Zoeller

+1 813-898-2350

zoeller@benchmarkintl.com

Cherokee Nation and The University of Tulsa announce the launch of the second cohort of the TU Cherokee Women's AcceleratHER Fellowship, empowered by the ayana Foundation.

Designed to empower and accelerate the growth of venture-scalable businesses led by Cherokee women, the initiative is a transformative 12-week hybrid program tailored to address the unique challenges women face in scaling their business concepts with a particular focus on access to capital and resources. Applications for the fall 2024 program open on June 28, 2024. 

Program Highlights

• Duration: 12 weeks (mid-September to mid-December 2024)
• Direct funding: The Cherokee Nation is providing a $10,000 non-dilutive seed grant to each founder fellow
• Format: Hybrid (live online sessions with an in-person showcase on December 14)
• Participants: 10 selected founder fellows
• Curriculum: Customized, founder-focused, and business-focused
• Support: Assigned accountability partner plus mentor matching
• Networking: Opportunities to connect with a diverse community of founders, funders, and industry experts

The TU Cherokee Women's AcceleratHER Fellowship is made possible through the support and collaboration of the Cherokee Nation, The University of Tulsa’s Collins College of Business, the ayana Foundation, and community sponsors. The collaborative effort aims to uplift Native American women entrepreneurs by providing comprehensive support, from business planning to growth strategies, culminating in an opportunity to pitch their business proposals to potential investors and partners.

Kathy Taylor, program sponsor and former dean of Collins College of Business, emphasized the significance of this program, stating, "Native American women often face unique challenges within the business community, including systemic disparities and lack of resources. We stand ready to change that statistic by providing a supportive platform for these talented entrepreneurs."

Cherokee Nation Principal Chief Chuck Hoskin Jr. highlighted the importance of the initiative, saying, "As we continually explore new ways to further the success of the Cherokee Nation and Oklahoma, our tribe stands at the forefront of supporting small family-owned businesses and creating quality jobs within our tribal communities. Native American women represent the lowest rates of business entrepreneurship across all groups. This fellowship is an excellent means of beginning to address such an unacceptable statistic, while also pursuing the longtime mission of the tribe and its businesses of investing in the success of every Cherokee citizen."

"I believe our success as a tribe can be measured through our citizens and the opportunities available to them," said Cherokee Nation Deputy Chief Bryan Warner. "Programs such as this create excellent opportunities by supporting the creation of Cherokee-owned businesses and paving the way for Cherokee women to help strengthen our communities by becoming business owners, showing their families different ways to live and breaking the cycle of generational traumas faced by many Native families."

"TU is excited to partner with alumna Lesley Robinson and the ayana Foundation to facilitate the AcceleratHER program. Robinson has helped shape award-winning women’s leadership and entrepreneurship programs at universities around the country and help do the same at TU," said Chris Wright, director of TU’s Center for Innovation & Entrepreneurship.

Robinson, director of education at the ayana Foundation, added, "By nurturing a diverse community of talented entrepreneurs, we can drive meaningful impact and innovation in the entrepreneurial landscape. The TU Cherokee Women's AcceleratHER Fellowship is a testament to the commitment to fostering growth and success so that women founders can flourish."

Selected participants will receive a $10,000 seed grant provided by the Cherokee Nation, access to business coaching, networking opportunities and community resources, without ceding any control, ownership, or capital. The program culminates in a showcase event at TU where fellows present their ventures to the community, mentors and potential investors.

Applications for the TU Cherokee Women's AcceleratHER Fellowship are now open. The 2024 program runs from September through December. Interested applicants can find more information and apply by visiting https://www.ayana.com/fellowship or emailing fellowship@ayana.org.

About The University of Tulsa

The University of Tulsa is a Top 100 private research university, ranked No. 79 among best value universities in the United States. Situated on a beautiful, 220-acre residential campus, the university is committed to providing a world-class educational experience through its Collins College of Business and Center for Innovation & Entrepreneurship. For more information, visit https://utulsa.edu.

About the Cherokee Nation

The Cherokee Nation is the federally-recognized government of the Cherokee people and has inherent sovereign status recognized by treaty and law. The seat of tribal government is the W.W. Keeler Complex near Tahlequah, Oklahoma, the capital of the Cherokee Nation. With more than 450,000 citizens, 11,000 employees and a variety of tribal enterprises ranging from aerospace and defense contracts to entertainment venues, Cherokee Nation is one of the largest employers in northeastern Oklahoma and is the largest tribal nation in the United States. For more information, visit https://cherokee.org.

About the ayana Foundation

ayana, a 501(c)(3) foundation, uplifts women founders worldwide through education, community, and enhanced access to funding. To learn more, visit https://ayana.org.

Media Contact

Jaclynn Brennan

press@ayana.org

Spartan Photo Center, a company that specializes in film developing and printing services, announced today the introduction of their new state-of-the-art film developing machine. This machine is capable of developing old or new C41 color film in 35 mm or 120 size formats, with other types and sizes also available. Whether you are a seasoned film photographer or new to film photography, Spartan Photo Center, is equipped to assist you. Despite the current inflation, the company has managed to keep their film developing and printing prices relatively stable over the years. Additionally, they now offer digital delivery options at a cost lower than traditional prints.

The importance of Spartan Photo Center's new film developing machine lies in their commitment to providing high-quality and affordable film developing services to photographers of all levels. By embracing new technology while still offering traditional printing options, the company ensures that customers have access to the best of both worlds.

This announcement underscores Spartan Photo Center's dedication to meeting the evolving needs of the photography community. With the new film developing machine, the company is able to streamline their processes, improve efficiency, and ultimately deliver better results to their customers.

According to Mike Wojcik, owner of Spartan Photo Center, "We are thrilled to introduce our new state-of-the-art film developing machine to our customers. This investment allows us to continue offering top-notch film developing services while also expanding our digital delivery options."

Looking ahead, Spartan Photo Center plans to further enhance their services by exploring new ways to cater to the needs of film photographers. The company remains committed to providing exceptional customer service and top-quality results.

For more information about Spartan Photo Center and their services, visit https://spartanphotocenter.com.

About Spartan Photo Center

Founded in 1985, Spartan Photo Center has grown to become a cornerstone of the photography industry in Spartanburg, SC. Our offerings include a vast selection of new and used cameras, photographic accessories, and a full-service photo lab that caters to every aspect of photo development and printing. As the #LastCameraStoreSC, we are unique in our one-stop-shop approach, providing an unmatched range of products and services under one roof. For more information, please visit our website at https://spartanphotocenter.com, on Instagram at @spartanfilmlab, and on Facebook at @spartanfilmlab.

Media Contact

Mike Wojcik

marketing@spartanphotocenter.com

+1 864-583-6835

The Connecticut Association of Healthcare Executives (CTAHE), the Connecticut chapter of the American College of Healthcare Executives (ACHE), is proud to announce the appointment of Austin B. Potter, MBA, FACHE as its new President. 

Mr. Potter, who serves as Executive Director of the Office of Strategy Management at Yale New Haven Health, brings a wealth of experience and a proven track record of leadership within the healthcare industry. His dedication to improving healthcare delivery and commitment to professional development make him an ideal fit for this prestigious role.

Under his leadership, CTAHE will continue to provide valuable programming, educational opportunities, and networking events to its members, fostering a community of healthcare leaders dedicated to advancing health in Connecticut.

"I am honored to take on the role of President of CTAHE. I look forward to working with our talented board and dedicated members to navigate the complex challenges of healthcare management and to support the professional growth of our members," said Austin Potter, MBA, FACHE.

Michael A. Novak, FACHE, the outgoing President of CTAHE, expressed confidence in his ability to lead the chapter to new heights. "With Austin's leadership, I am certain that CTAHE will continue to make a significant impact on the healthcare landscape in our state.”

The Board of Directors and members of CTAHE extend their warmest welcome to Austin and look forward to a future of continued success and innovation under his guidance.

For more information about CTAHE and its initiatives, please visit www.ctahe.org.

About Connecticut Association of Healthcare Executives (CTAHE)

The Connecticut Association of Healthcare Executives (CTAHE) represents professionals who manage the business affairs of healthcare organizations throughout Connecticut. CTAHE is committed to healthcare leadership and advancing health for all. Our CTAHE membership strives to be inclusive of all healthcare interested parties, including hospitals, health plans, health systems, independent physician associations, industry partners, and our universities that are educating our future healthcare administrators. CTAHE is a chapter of the American College of Healthcare Executives.

For more information about CTAHE, please visit www.ctahe.org.

Media Contact

David Ehrlich

administrator@ctahe.org

+1 978-250-9847

Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers, today announced the strategic acquisition of Docomotion, an automated document generation technology provider. The acquisition of Docomotion is the latest in a series of strategic moves by Novidea in its journey to become an insurtech industry leader. The transaction is set to close within the week.

The acquisition will accelerate product innovation and create unparalleled value to customers, adding new capabilities to Novidea’s award-winning insurance management platform, including automated forms processing, design, management, and e-signatures. Docomotion’s customers will benefit from a broader product suite, increased focus on product development, enhanced customer experience, and global access to professional expertise.

"Docomotion is a leading innovator in automated document management, an essential technology for document-heavy industries. Its unique, cloud-based document generation technology presents major technological synergies between our two companies," said Roi Agababa, CEO of Novidea. "We are proud to welcome Docomotion’s talented team to the Novidea family and look forward to working together, leading successful digital transformation initiatives for our customers."

Digital transformation remains a significant challenge in the insurance space. Novidea’s platform enables customers to improve operational efficiencies, increase business resilience, stay competitive, and provide a better customer experience. Docomotion’s automated document management solution removes the administrative and manual burden of processing complex forms and documents.

"Novidea has experienced unprecedented growth over the last few years, driven by the global trend to modernize customer experience in insurance. We share a similar vision for the evolution of the document generation industry," said Oren Leshem, CEO and founder of Docomotion. "By combining our powers, Docomotion and Novidea can further expand our capabilities and drive even greater value for our customers. Docomotion will continue to serve all its customers in the various verticals. Customers will benefit from access to broader resources and availability of assets as we join forces with Novidea."

Novidea was represented by Yael Shimon-Many, partner at Pearl Cohen law firm. Docomotion was represented by Oded Levy, partner at Arnon, Tadmor-Levy.

The terms of the deal were not disclosed.

About Novidea

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernize and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea's streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. Novidea supports more than 100 customers across 22 countries. For more information, please go to: www.novidea.com.

About Docomotion

Docomotion is an advanced document generation application on Salesforce, offering intuitive and easy-to-use tools for designing and generating complex documents tailored to meet the needs of businesses operating in a document-intensive environment.

Media Contact

Michelle Barry

+1 603-809-2748

michelle.barry@chameleon.co

Leading talent discovery platform Sinecure.ai, announced today the debut of its e-commerce solution, designed to provide seamless, on-demand access to its generative AI and large language model (LLM) systems without the need for long-term contracts. Sinecure.ai has created the flexible pricing structure to allow recruiters to purchase and utilize its state-of-the-art services quickly and efficiently thereby enabling them to find perfectly matched candidates faster than ever before.

"We’ve listened to our customers and understand the challenges they face in today’s fast-paced recruiting environment," said Joel Wright, CEO of Sinecure, Inc., parent company of the Sinecure.ai platform. "By offering our AI-powered products through an e-commerce model, we are providing an accessible, cost-effective solution that caters to the evolving needs of hardworking talent acquisition professionals."

Key features of Sinecure.ai’s e-commerce offering:

• Instant access: Customers can quickly purchase and start using Sinecure.ai’s AI-powered tools without the need for lengthy contract negotiations or commitments.
• Flexibility: Choose from a variety of plans and packages to suit different needs and budgets, ensuring that both large enterprises and small recruiting firms can benefit from the platform’s capabilities.
• Cutting-edge AI: Leverage the power of generative AI and large language models to enhance talent discovery, improve candidate matching, and streamline the recruitment process.
• User-friendly interface: An intuitive platform design that makes it easy for recruiters to navigate and utilize advanced AI features effectively.

Sinecure.ai’s e-commerce platform is now live and available to customers. To learn more about the new offering and explore the various plans and packages, visit sinecure.ai/pricing.

About Sinecure.ai

Sinecure.ai is a pioneering AI-powered talent discovery platform dedicated to revolutionizing the recruitment industry. By harnessing the power of generative AI and large language models, Sinecure.ai empowers recruiters and talent acquisition professionals with the innovation they need to discover, assess, connect with and hire top talent efficiently and effortlessly. To find out how Sinecure.ai delivers candidates you actually want to hire, visit sinecure.ai/how-we-do-it.

About Sinecure, Inc.

Sinecure, Inc. is a breakout talent company for leaders who know that talent is their competitive advantage.​ It is unique in offering a Total Talent Solution through a full suite of wholly-owned products and services that combine the power of AI with the care and insight of trusted advisors. Our 75+ global clients and partners trust Sinecure, Inc. to unleash the opportunities distinctive to technology without losing the assurance of a real world experience as they invest in their most important asset—their people.

Media Contact

John Zeman

john@sinecure.ai

Catalyst Marketing Agency has been selected as one of the prestigious winners of the 2024 Colorado Companies to Watch award. This statewide recognition celebrates Catalyst’s exceptional growth, innovation, and contribution to Colorado's economic landscape.

Colorado Companies to Watch is a distinguished statewide awards program dedicated to honoring companies that are instrumental in fueling the economic vitality of the state. These winners represent Colorado's most innovative, visionary, and impactful second-stage entrepreneurs, actively expanding their businesses and enriching their networks. Being named a Colorado Companies to Watch winner signifies Catalyst's position as one of Colorado's most dynamic and promising businesses.

"We are incredibly honored to be recognized as a 2024 Colorado Companies to Watch winner," said Catalyst’s CMGO, Robin Emiliani. "This award is a testament to our entire team's hard work, dedication, and innovation. We are proud to contribute to Colorado's vibrant business community and look forward to continuing our growth and impact in the years to come."

As a Colorado Companies to Watch Award winner, Catalyst Marketing Agency joins an elite group of innovative entrepreneurs who are actively growing their businesses and expanding their networks. Through its strategic approach, creative solutions, and unwavering commitment to client success, Catalyst has established itself as a trusted partner for businesses seeking to elevate their brand presence and drive tangible results. This recognition highlights Catalyst’s achievements and underscores its potential for continued success and leadership in Colorado and beyond.

Catalyst was officially honored at the 2024 Colorado Companies to Watch Awards Gala, where Robin and Gem (co-founders) had the opportunity to connect with other winners, industry leaders, and Colorado's business community supporters. The award reaffirms Catalyst’s position as a dynamic force in Colorado’s business landscape and sets the stage for even greater achievements in the future.

For more information about Catalyst and its award-winning services/products, please visit https://catalystmarketing.io/.

About Catalyst

Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong marketing strategies and bring unignorable creative concepts to life.

Media Contact

Robin Emiliani

+1 303-842-1189

robin@catalystmarketing.io

Flash, the leading end-to-end parking technology platform, today announced that Chris Donus, the current CFO, has been appointed president of the organization. In the newly established role, Donus will expand his focus on day-to-day operations, working closely with the leadership team to execute transformative strategies that include the expansion of Flash’s burgeoning digital demand network, EV charging and parking platform scale, and driving the company’s regionalized branch organization to deliver unmatched partner experiences. Dan Sharplin will continue in his role as Chairman and CEO, focusing on international growth, strategic transactions, and ecosystem partnerships.

“This promotion reflects Chris’s exceptional leadership and expertise at this time of  tremendous momentum for Flash as we rapidly scale our industry-leading parking and EV charging digital ecosystem,” said Flash CEO Dan Sharplin. “In the next 24 months, we anticipate more transformation in the parking industry than we’ve seen in several decades prior. Chris has the relevant experience to ensure we execute on our priorities that allow us to drive this industry transformation.” 

“We are building a parking and EV charging ecosystem where a seamless driver experience benefits everyone,” said Donus. “There is an incredible amount of innovation and hard work being done across Flash to build the platform and partnerships that further our position as the leader in parking and EV Charging technology. I look forward to ensuring the value we create is incomparable in my role as President of Flash.”

Before Flash, Donus served as COO and CFO at Wheel Health, a venture-backed telehealth platform developer designed to connect companies and clinicians to deliver virtual care. He also served in senior leadership roles at Lyft as VP and Business Unit leader of Express Drive, the customer-facing fleet line of business, generating over $400 million in rental revenue and over $2 billion in Lyft rides. Prior to that, he was president of Silvercar from 2015 to 2018 alongside roles as COO, from 2017 to 2018, and CFO from 2012 to 2015. He has also served in leadership roles at Freescale Semiconductor, Hertz Global Holding, and Lucent Technologies.

About Flash

Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations—connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress. The solution has arrived.

Media Contact

Ray Young

+1 512-694-6097

ray@razorsharppr.com

Rack Room Shoes recently held its annual Dr. Heinz-Horst Deichmann Scholarship Program in partnership with Scholarship America. This program is exclusively for Rack Room Shoes associates, selecting five students who receive a $2,000 renewable scholarship to support their educational goals.

The scholarship recipients for the 2024-2025 academic year are:

• Marwan Abdelgawad – Sr. Sales Associate – Store #618, Morrisville, N.C.
• Bessie Brown – Sales Associate – Store #376, Ashland, Ky.
• Diego Martinez – Assistant Store Manager 2nd – Store #3069, Murfreesboro, Tenn.
• Kayla Rickman – Assistant Store Manager Lead – Store #499, Concord, N.C.
• Tara Shivji – Sr. Sales Associate – Store #73, Knoxville, Tenn.

The exceptional individuals have demonstrated their dedication, commitment and leadership in both their academic studies and their communities. By investing in these young scholars' education, Rack Room Shoes aims to empower and support their valued associates’ personal and professional development.

"Investing in the next generation of talent is essential," said Mark Lardie, president and chief executive officer of Rack Room Shoes. "Congratulations to our scholarship winners and their commitment to furthering their education, we're excited to see what the future holds for these bright minds.”

Additionally, scholarship winners from the previous year were renewed for another year of scholarship support, bringing the total to 10 scholarship recipients awarded for the 2024-2025 school year.

Through initiatives like the Dr. Heinz-Horst Deichmann Scholarship Program, Rack Room Shoes remains committed to fostering a positive work environment and providing opportunities for the growth and success of its associates.

About Rack Room Shoes

Headquartered in Charlotte, N.C., Rack Room Shoes is known as an innovator in the shoe industry for over 100 years. Rack Room Shoes operates more than 520 locations nationwide under the Rack Room Shoes and Off Broadway Shoe Warehouse brands. Both brands offer a great variety of on-trend styles for women, men and children in athletic, comfort and dress categories, while providing a delightful and trusted shopping experience for our valued customers. Through Rack Room Shoes Gives, our ongoing philanthropic program, we provide ways in which customers and employees can seek support for charitable organizations, instilling trust and inspiration in the communities we serve.

Media Contact

Dejah Gilliam

+1 704-501-4567

dejah.gilliam@rackroom.com

Brenda Christmon

+1 704-491-1850

brenda.christmon@rackroom.com

Today, heywell—the women-owned beverage brand on a mission to help people meet the demands of modern life—launches its newest flavor and the perfect summer sip, energy + hydrate sparkling lemon fizz, made with a stack of ingredients to help support balanced energy and hydration. 

Only 10 calories and 1 gram of sugar, heywell’s newest flavor is made with a deep stack of plant-based ingredients including 75 mg of organic caffeine (like a small cup of coffee), l-theanine (an amino acid that helps ensure your energy boost doesn't come with jitters), schisandra (an antioxidant berry that supports stress), pink Himalayan sea salt, potassium and magnesium (to help support hydration). It's delicious, tart yet sweet and a great companion to summer adventures.

Lemon fizz was originally created as a follow-up to heywell’s successful 2023 energy + lift cherry limeade collaboration with retailer Foxtrot Market. However, if you follow CPG pop culture, you can probably guess where this is heading … Foxtrot sadly closed their doors this spring. Like many other suppliers, this abrupt closing put a squeeze on heywell’s summer plans. BUT when life gives you lemons, you make lemonade, or better yet Lemon Fizz. Plans for launching heywell energy + hydrate lemon fizz have pivoted but no less fun or impactful.

• heywell has now launched Lemon Fizz with Amazon just in time for Prime Day, and the new flavor can also be found on the brand's website, livingheywell.com.
• The new flavor is also part of an exciting new variety pack offering on Amazon. heywell’s energy variety pack is made exclusively of heywell's best selling energy SKUs: energy + focus sparkling strawberry lemon, energy + lift sparkling cherry limeade along with the newly launched energy + hydrate lemon fizz. 
• The first batches of Lemon Fizz x Foxtrot labels had already been sent to production before the heywell team received the news about the closing, so heywell seeded those cans among the new Lemon Fizz 12-pack cases on Amazon for a fun Willy Wonka Golden Ticket-style giveaway. 
• Consumers are encouraged to post about their surprise cans with hashtag #makinglemonsoutoflemonade in social, and they'll receive a special gift and discount on their next purchase from the heywell team.

"Our new energy + hydrate lemon fizz covers functional beverages' largest consumer subsegments, energy + hydration. Lemon Fizz is the perfect companion for a hot sunny day," says Ashley Selman, co-founder of heywell. "Every entrepreneur is familiar with a good pivot. We've loved our collaborations with Foxtrot and look forward to their return. While this new extension didn't launch the way we intended—in a partnership with one of our favorite retailers—we know the consumer response will be fabulous and we're looking forward to getting it in everyone's hands this summer."

heywell is sold on Amazon and in notable retailers like Wegmans, Mariano’s, Fresh Thyme, Erewhon, Central Market and Lifetime Fitness, and retails for $3.49 per 12 oz can.

energy + hydrate lemon fizz joins heywell’s other much loved functional sparkling waters: calm + hydrate sparkling lime, calm + restore sparkling blackberry ginger, energy + focus sparkling strawberry lemon, energy + immunity sparkling grapefruit, energy + lift sparkling cherry limeade, and energy + lift sparkling orange mango.

To learn more about heywell, visit https://livingheywell.com or view the press deck here.

About heywell

Ashley Selman and Britt Dougherty met during their time working together at MillerCoors and became fast friends—supporting each other through the busyness of corporate life. They founded heywell on a mission to make wellness more simple and accessible for everyone every day. They found wellness solutions often prioritized function over flavor and wanted to make something that was good for them, delicious, and that helped people meet the demands of modern life. Their line of functional beverages are made with adaptogens, antioxidants, herbs and organic caffeine to help when people want a little extra support for energy, immunity, focus, hydration or help managing stress. Low in calories and sugar, their functional waters are refreshing, tart, and sweet. As part of heywell's mission, they donate 1% of sales to nonprofits advocating inclusion. Follow them at @livingheywell and www.livingheywell.com.

Media Contact

Taylor Foxman

+1 609-432-2237

taylor@theindustrycollective.org

Ashley Selman

+1 303-589-3196

ashley@livingheywell.com

Artist, author, and lecturer Sylvia Hoehns Wright shares her life story and the stories of other women, inviting all to stand on a platform of redemption. Why? In a world often characterized by chaos, lifestyles similar to the biblical character Delilah, Wright’s event identifies a pathway to spiritual renewal and growth.

Why host this event?

Wright’s project, grounded in Christianity, also holds relevance for all Abrahamic religions—Christianity, Judaism, and Islam—as well as other cultural and religious traditions. Drawing from the Women of Faith Study Bible and the Christian-based GriefShare program, her art and booklet demonstrate that true redemption is achieved through spiritual support and sowing seeds of life renewal: faith, confidence, courage, memories, love and hope.

Her art exhibit celebrates biblical women whose strength and honor are exemplified in Proverbs 31:25: “Strength and honor are her clothing; she is confident about the future.”

To schedule an event, contact syhwright@gmail.com or 804-347-9464.

About The Wright Scoop – Sylvia Hoehns Wright

As a child of the ‘tell-instead-of-read-me-a story’ era, Wright urges all to identify, record, and ensure the legacies of their heritage, both community and spiritual. To purchase copies of her books, visit www.lulu.com/spotlight/syhwright. For more information about an exhibit and/or workshop, contact  sylvia@thewrightscoop.com. For details of her other activities, visit www.thewrightscoop.com.

Media Contact

Sylvia Wright

sylvia@thewrightscoop.com