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Graphixa™, the world’s only subscription agency offering unlimited design, web development, and hosting under one plan, announced that it will officially launch on Oct. 1, 2025, redefining how businesses access affordable creative and web services.

Unlike traditional agencies with high retainers and slow turnaround times, Graphixa offers an all-in-one subscription model for a single flat monthly fee. This streamlined approach helps businesses cut costs, boost conversions, and keep their brands evolving without friction.

“Agencies overpromise, freelancers miss deadlines, and hiring in-house drains budgets. We built Graphixa to end that cycle,” said Noor Alvi, founder of Graphixa. “One flat subscription replaces the downsides of hiring and managing multiple vendors.”

Graphixa’s service is designed with simplicity and scalability in mind. Clients can submit unlimited requests through their dedicated Trello board and expect rapid turnarounds for design and website requests. By combining creative expertise with a transparent pricing structure, Graphixa aims to become the go-to creative engine for startups and entrepreneurs worldwide.

The launch on Oct. 1 marks the company’s official entry into the market, following months of preparation and early feedback from pilot users. “We’ve tested and refined our process with real businesses through a '1 design request for $7' trial system to ensure that Graphixa produces design that drives results,” Noor added. Early users are already seeing increased engagement, conversions, and reduced creative costs by over 60%.

The pricing speaks for itself: A traditional creative + web stack costs $15,660 to more than $18,000 per month for businesses. That means paying for a senior designer, web developer, hosting, domains, SSL, maintenance, project management tools, and stock assets — just to stay afloat. Graphixa flips the model: Everything you need, bundled into one simple subscription. Four tiers. One flat rate. From $999 to $3,999 per month.

For more information, visit graphixa.net or contact the team at hello@graphixa.net.

About Graphixa

Graphixa™ is a subscription-based creative agency that empowers businesses and founders with unlimited design + web development (Framer) + hosting services for a flat and affordable monthly fee. Designed for startups, agencies, and SMEs, Graphixa removes the inefficiencies and high costs of freelancers, agencies, and in-house hires, helping companies focus on growth, not management. For more information, visit graphixa.net.

Media Contact

Noor Alvi
hello@graphixa.net

Have you ever imagined receiving a call from your beloved pet while working late at night or on a business trip abroad — and being able to instantly respond with your voice or play music to convey your love? This is no longer a sci-fi fantasy. It’s now a reality.

GlocalMe, a leading global mobile connectivity brand of uCloudlink Group (NASDAQ:UCL), hosted the launch event for the PetPhone, the innovative smartphone for pets, at The Mills, a renowned art, cultural, and pet-friendly landmark in Hong Kong. Representatives from CSL Mobile Limited, a mobile communications brand under parent company Hong Kong Telecom (HKT), were also in attendance. The event successfully demonstrated the integration of technological innovation and pet care, allowing attendees to personally experience the future of smart pet connectivity.

Representatives from uCloudlink Group and CSL jointly inaugurated the product sales launch.

The event specially invited renowned Hong Kong actress and brand guest Priscilla Wong, industry guests, local pet community Pet-A-Hood, and popular local pet influencers.

In a pet tech market dominated by location and monitoring devices, PetPhone stands out as the world’s innovative smart device enabling real-time two-way call and care in anywhere, between pets and owners. It breaks through the limitations of traditional wearables, leading the way into a new era of emotional communication between owners and their pets.

Unlike products focused solely on outdoor tracking or static health monitoring, PetPhone transcends scenario restrictions. It delivers stable positioning and instant two-way calling even in high-mobility situations like walks, travel, and outings. Leveraging its six-layered accurate positioning and AI behavior recognition technology, it maintains high-precision tracking of moving pets and even allows them to actively call their owners through task-specific actions — achieving true real-time two-way voice calling.

Particularly noteworthy is that while AI-powered human-pet interaction in the industry remains largely conceptual or rudimentary, GlocalMe has already made it a reality. PetPhone not only hears pets’ sounds but also responds to them. With its built-in global mobile communication module, it enables genuine interactive calls between pets and owners. This breakthrough marks the world’s first entry into a true era of vocal connection between human and pets. Coupled with its stream soothing music function, PetPhone lays the foundation for transitioning pet tech from functional devices to emotional companions. Its launch signals a new era in pet technology—from mere "guardianship" to "mobile companionship and communication."

At the event, renowned actress and special guest Priscilla Wong shared her experience using PetPhone: "Now, when I travel or am away from my dog, I use PetPhone’s two-way calling function to comfort him. It helps him relax, and I can use health data to check if his anxiety levels are too high. This warm, black-tech experience makes me understand that true companionship means providing a sense of security even when you’re not physically present."

A live interaction session by a dog trainer allowed guests to witness a dog initiating a call firsthand, experiencing the power of connection through barks.

The atmosphere was electric, with a long queue of pet owners actively inquiring about the product's features and completing on-site registration, eager to embark on a new era of tech-enabled pet parenting.

A Revolutionary Technological Leap: Redefining Two-Way Human-Pet Relationships

Powered by GlocalMe’s globally leading mobile connectivity and digital technology, PetPhone introduces new scenarios for emotional connection. When owners are away for extended periods, pets can initiate calls through trained actions, reducing loneliness and anxiety for pets home alone. Owners can not only directly communicate affection through voice calls but also send calming sounds via the app — such as playing a familiar nickname or pre-recorded soft music — all helping to ease pets’ stress or anxiety. This mutually interactive design shatters the cold, one-sided monitoring model of traditional devices, allowing love and reassurance to be transmitted instantly.

AI Wellness Breaks Through Health Monitoring Barriers

PetPhone provides scientific, visible health guardianship through real-time activity tracking and behavioral trend analysis, solving the challenge of monitoring pets who "can’t speak." Using high-precision motion sensors, it can monitor and analyze pet activity, while forming a habit pattern to help owners predict obesity or emotional/depression issues caused by separation or loneliness. This ensures that even health impacts caused by emotional stress receive timely attention and care.

PetPhone also helps owners understand their pets’ social lives, ensuring love is always present and opening new frontiers in social ecosystems. Through its family-sharing community, owners can define playmates (like a neighbor’s corgi named Pudding) in the app. The uninterrupted six-layer accurate positioning technology and AI wellness monitoring system record their movement trajectories and proximity during interactions in real time. This allows owners to gain data-driven insights into their pets' lifestyles, making new pet-to-pet relationships perceivable.

The development of the global pet community meets pet owners’ need for social companionship. It connects through shared moments, and grow with unwavering support — in a community fueled by pet passion. This pet-as-a-bridge social ecosystem allows tech products to connect not only humans and pets but also like-minded pet communities. PetPhone also invites all Hong Kong pet lovers to join this community, creating their own local pet culture and sharing it with the world.

When Love Becomes a Necessity: Breaking the Boundaries of Pet Tech

In recent years, the global pet industry has continued to expand, with increasing pet ownership rates. Pets are now regarded as important family members, leading to significantly upgraded demands for emotional interaction, safety assurance, and health management.

However, the issue of lost pets remains unresolved globally, characterized by high incidence and low recovery rates. On average, one out of every 6 to 7 pets goes missing (14% of dogs and 15% of cats), and 60% of lost pets are never reunited with their owners.

To address the common risk of pets getting lost in urban settings, PetPhone incorporates uninterrupted six-layer accurate positioning technology to accurately locate pets, achieving evolved omnidirectional protection. It maintains high-precision tracking even when pets are on the move. When curiosity leads them off-trail, or they dash outdoors unseen — pinpoint tracking and geofence alerts, bring them safely back where they belong. Combined with the device’s call, voice message, or built-in micro buzzer features, owners can remotely remind their pets to return to safety. This predictive protection mechanism offers owners peace of mind, ensuring their pets’ safety.

Style Meets Comfort: Wearable Love, Silent and Strong

PetPhone can be paired with trendy pet outfits and offers diverse wearing options for improved pet comfort. Its IP67 waterproof rating handles splashes, rain, and outdoor adventures. The magnetic charging interface eliminates plugging woes — simply detach and touch to charge—solving traditional issues like dust accumulation and water ingress in charging ports.

The pet hardware market opportunity and iterative AI technology are driving the development of more advanced pet tech products. However, because pets embody growing emotional attachment, success lies not in technical specifications alone but in heartfelt design. PetPhone is designed for pets to live healthy, happy lives. It is a black-tech product enabling two-way emotional communication, a durable and anxiety-alleviating guardian equipped with safety positioning technology that turns separation into a secure connection.

As Jeff Chen, co-founder and CEO of uCloudlink Group, stated, "The original intent behind developing PetPhone was to bridge the digital gap between humans and pets, making technology a true bridge for emotions. We want pets not only to be seen but also to be heard and understood."

Media Contact

Albee Yang
albee.yang@ucloudlink.com

Amid a shifting global economy, the China International Import Expo (CIIE) continues to provide a vital gateway for global enterprises. With preparations for the 8th CIIE well underway, the expo is set to once again showcase innovation, foster cooperation, and expand access to the Chinese dynamic market.

Leveraging the vital platform for global enterprises to access the Chinese massive market, many exhibitors have grown from participants into investors, while numerous exhibits have been transformed into marketable goods. Novartis, for instance, debuted Radioligand Therapy (RLT) at the 4th CIIE. Benefiting from CIIE’s spillover effect, it signed strategic pacts with three Chinese partners — GE Healthcare China, Shanghai Pharmaceutical Holding and Chongqing Pharmaceutical Holding — at the 7th CIIE to speed up RLT’s launch and expansion in China.

At the supply-demand matchmaking event of the 8th CIIE, companies showcased 22 “CIIE Babies” — products that have successfully entered the market after their debut at previous expos, including two making their first post-launch appearance, underscoring the CIIE’s role in turning exhibits into goods. Medical innovations have also gained ground in China. Novartis built on its RLT debut last year by partnering with GE Healthcare China and others to create an RLT ecosystem. Meanwhile, Boston Scientific saw several products move from expo floor to market after the 7th CIIE. Johnson & Johnson, expanding its booth to 700 square meters this year, will feature the MONARCH surgical robot and the lung cancer therapy Rukobia®.

In parallel with the 8th CIIE, this year's Hongqiao International Economic Forum (HQF) unveiled its theme “Opening Up for New Opportunities, Collaborating for a Shared Future.” As a premier platform for global economic dialogue, the 8th HQF will feature more than 20 sessions on opening up for cooperation, innovation, development and sharing. Preparations are in full swing, with active participation from international bodies like UNICEF and UNIDO, alongside government officials and industry leaders. The release of the "World Openness Report 2025" will be a spotlight of the 8th HQF, underscoring its role as a key platform for global dialogue and collaboration.

Don’t miss the chance to be part of this global event. The 8th CIIE offers unparalleled opportunities for businesses to connect, innovate, and grow. Visit www.ciie.org/zbh/en/ for the latest updates and participation details.

About China International Import Expo (CIIE)

The China International Import Expo (CIIE) is a trade fair held in autumn annually since 2018 in Shanghai, China. It is the world's first import-themed national-level expo, featuring exhibitions of multiple countries and businesses and the Hongqiao International Economic and Trade Forum. The expo is co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. Its partners include World Trade Organization, United Nations Conference on Trade and Development and United Nations Industrial Development Organization. For more information, visit www.ciie.org/zbh/en/.

Media Contact

Cui Yan
cuiyan@sinoexpo.cc

In an exclusive interview with The European’s Juliette Foster, Curium Group CEO Renaud Dehareng outlines his plan to treat up to 80% of cancers within the next few decades, explains how theranostics is reshaping oncology, and shares why the Boston-based company is now ready to step into the global spotlight

Curium Group has set one of the most ambitious goals in modern oncology: to treat up to 80% of cancers within the next 10 to 15 years.

In an exclusive interview with The European, its CEO Renaud Dehareng said the target reflects both confidence in the company’s science and a determination to change the way cancer is treated worldwide.

Until now, Curium’s name has been largely unknown outside specialist medical circles. Founded in 2017 but built on decades of expertise, the company operates across 70 countries, treating around 35,000 patients a day.

Its end-to-end “proton to patient” model spans isotope production, tracer development, manufacturing, logistics and patient-ready therapies — a level of integration rare in the field.

Dehareng explains how Curium is using theranostics, which combines diagnosis and treatment in one targeted process, to change the way cancer is fought. Specialised tracers bind only to cancer cells, carrying radioactive isotopes that destroy tumours from within while sparing healthy tissue.

The approach has already improved outcomes for patients with neuroendocrine tumours and advanced prostate cancer.

Kidney and pancreatic cancer therapies are now in development, chosen because the company’s tracers work effectively against them. “It’s about scientific viability, not market size,” Dehareng told us.

Boston, home to Curium’s global headquarters, offers proximity to the world’s largest radioligand therapy market and leading research institutions including Harvard and MIT.

Industry forecasts suggest nuclear medicine could grow from $5 billion to over $35 billion by 2033, and Dehareng believes that is just the beginning.

“Cancer doesn’t care who it attacks,” he says. “Our technology can find and kill it, even when it has spread to the smallest corners of the body. That’s why we believe it will become one of the dominant treatments for decades to come.”

Curium was the cover story of The European’s summer edition. You can read the full feature, "The Nuclear Medicine Breakthrough Transforming Cancer Care," here.

Watch the full conversation with Curium Group CEO Renaud Dehareng on The European’s YouTube channel.

About CP Media Global Limited

The European is a quarterly business publication by CP Media Global Ltd, based in London and established in 2008. Available in both print and digital formats, the magazine is distributed globally at major events, trade fairs, and airports, reaching a wide network of decision-makers across Europe, MENA, Latin America, North America, and Asia. Covering a broad spectrum of topics — including Banking & Finance, Foreign Direct Investment, Sustainability, ESG, Energy, Shipping, Aviation, Technology, Real Estate, and Business Travel — The European delivers in-depth reporting and analysis on key trends shaping the global business landscape. With a commitment to thought-provoking and objective journalism, the magazine offers expert insight, success stories, and strategic perspectives to help leaders navigate the evolving economic, political, and cultural environment. For more information, visit the-european.eu.

Media Contact

Jonathan Edwards
enquiries@cpmediaglobal.com

FanCode, India's premier digital sports destination, has partnered with Visionular to transform how hundreds of millions of sports fans experience video-on-demand (VOD) content.

Key Highlights

• Nearly 40% reduction in data usage while delivering better picture quality
• Fans now watch 1080p content using the same bandwidth previously required for 720p
• AI-powered, standard-aligned encoding optimized specifically for fast-motion sports content
• Cloud-native platform integrates seamlessly with existing workflows without disruption
• Longer watch times for viewers on limited data plans across India

The collaboration leverages Visionular's AI-powered video encoding technology to deliver significantly better picture quality while reducing data consumption by up to 40%, a game-changer for India's mobile-first sports audience.

Addressing India's Unique Streaming Challenges

FanCode serves over 160 million sports enthusiasts across India, where network conditions vary dramatically and data costs remain a primary concern for viewers. The platform is home to multiple sports, including Formula 1, cricket, football, golf, requiring crystal-clear video quality for fast-motion sports content while accommodating users on limited data plans.

"Traditional encoding simply wasn't cutting it for our audience," explains FanCode. "Indian sports fans are passionate, but they're also practical about data usage. We needed a solution that could deliver broadcast-quality video without burning through their monthly data allowance."

The Technology Behind Better Sports Streaming

Visionular's AuroraCloud platform combines standards-compliant AI-driven encoding with cloud-native scalability, analyzing each frame of sports content in real-time while maintaining full compatibility with existing video workflows.

This standards-aligned approach applies intelligent compression that preserves critical visual details — the spin of a cricket ball, the precise moment of a goal, the intensity of a Formula 1 overtake — without requiring any changes to FanCode's existing infrastructure.

The AuroraCloud deployment has enabled FanCode to achieve remarkable results: audiences who previously watched in 720p can now enjoy 1080p quality using the same bandwidth. With 30–40% bitrate reduction, viewers with limited data plans can watch significantly longer, leading to increased engagement and, ultimately, more advertising revenue opportunities for FanCode.

Real Impact for Sports Fans

The partnership addresses a fundamental challenge in video-on-demand sports streaming: delivering the visual clarity that fast-action content demands while respecting the data constraints of everyday users. Whether it's the precise camera work during a cricket boundary or the high-speed action of motorsports highlights, fans now get the full experience without compromise.

"We've seen our viewers' watch times increase substantially since implementing Visionular's technology. Fans are getting the quality they expect from premium sports content, but they're not worrying about their data plans anymore. That's exactly what we wanted to achieve," said Amit Mirchandani, CTO of FanCode.

"Sports content is among the hardest to compress. You can't afford to lose detail in those defining moments that fans live for. Our standards-compliant AuroraCloud platform ensures full compatibility with existing workflows while delivering superior compression," said Zoe Liu, CEO of Visionular. "FanCode deployed our cloud solution seamlessly without disrupting their operations, proving that advanced AI encoding and cloud scalability can work within any standard tech stack."

Setting New Standards for Sports Streaming

This partnership represents more than a technology upgrade, it demonstrates how cloud-native, standards-compliant solutions can harness advanced AI technologies to serve diverse audiences without sacrificing quality or accessibility.

As FanCode continues expanding its sports portfolio and reaching new markets across India, Visionular's AuroraCloud platform provides the foundation for delivering exceptional viewing experiences regardless of network conditions or device capabilities.

Together, FanCode and Visionular are redefining what's possible in sports streaming, proving that cutting-edge technology and fan-first thinking can create solutions that work for everyone, from the cricket-obsessed viewer in Mumbai on a high-speed WiFi to the Formula 1 fan in Chennai on 4G.

About Visionular

Visionular is a Silicon Valley-based video technology company specializing in standards-compliant, AI-powered video compression, enhancement, understanding, and cloud streaming solutions. Visionular's AuroraCloud platform enables media and sports companies worldwide to deliver broadcast-quality experiences at scale with significant bandwidth savings, while maintaining full compatibility with existing video workflows and infrastructure. For more information, visit visionular.ai.

About FanCode

FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others. Dream Sports, India’s leading sports technology company, is the parent company of FanCode, with brands such as Dream11, and DreamSetGo in its portfolio. To learn more, visit www.fancode.com.

Media Contact

David Lea
david@visionular.com

Monitoring your financial health is essential for making informed decisions and achieving long-term stability. While income and savings matter, they provide only part of the picture. A comprehensive evaluation examines measurable indicators that reveal how effectively you manage resources, control debt, and prepare for the future. These metrics are not just numbers; they are tools for guiding your decisions and identifying areas that need improvement.

Regularly reviewing them enables you to identify trends, address issues promptly, and implement changes that strengthen your position over time. By tracking multiple areas, from debt to liquidity, you can create a balanced view that supports smarter choices today and helps you build a secure financial future.

Measure Net Worth Progress

Your net worth shows the difference between what you own and what you owe. List assets like cash, investments, and property. List liabilities like mortgages, student loans, and card balances. Subtract liabilities from assets to get the number. Track it quarterly to avoid chasing market noise.

An increasing net worth reflects stronger financial health and greater flexibility, while a decline signals the need to review spending habits and debt strategies. Build assets through consistent contributions and smart allocation, and reduce expensive balances with a manageable, long-term repayment plan.

Include retirement accounts and equity values at reasonable estimates. Use conservative values for assets that fluctuate in price. Record each debt’s rate alongside its balance for clarity. That detail helps guide faster repayment decisions and smarter prioritization. Keeping your data current and organized strengthens your financial health.

Track Debt-to-Income Ratio

The debt-to-income ratio compares monthly debt to gross monthly income. It offers a clear snapshot of how well your earnings balance against repayment obligations, making it a vital number for lenders and for your own financial planning.

Understanding the debt-to-income ratio formula makes tracking progress much easier. Start by listing every required monthly payment, then divide that total by gross monthly income and express it as a percent. Keep the result low to support financial health and easier approvals.

Target a ratio below thirty six percent for added flexibility, and adjust your borrowing or repayment strategy if the figure begins to rise.

Build Adequate Emergency Savings

An emergency fund protects progress when life brings surprise costs. Save a base target of three to six months of core expenses. Begin with one month if resources are tight today. Add small, automatic transfers after each paycheck.

Store the money in a high-yield savings account for quick access. Check your financial health monthly, and raise the target during uncertain periods. Use the fund only for true emergencies, then refill it quickly. This safety buffer reduces strain on the budget during shocks.

Keep a checklist of events that qualify so the rules stay consistent. Set a separate account nickname to avoid confusion with daily spending. Round up transfers to build momentum without strain.

Optimize Savings and Investing

Your savings rate shapes future independence and choice. Fidelity Investments advises “Aim to save at least 15 percent of your income annually for retirement.” That figure includes any employer match on retirement plans.

Increasing Your Savings Rate Over Time

Increase the rate when raises arrive or debt drops. Use tax-advantaged accounts to improve after-tax results over time. Measure progress with a growth target that matches your personal timeline. Direct a portion of every raise into long-term accounts first.

Building and Maintaining a Diversified Portfolio

Keep investments broadly diversified to smooth returns across many markets. Rebalance on a set date rather than chasing headlines. Choose low-cost funds to keep more of every earned dollar. Consider a broad market index for the core of the portfolio. Clear written rules reduce second-guessing during market swings.

Evaluate Credit and Expenses

A strong credit score lowers borrowing costs and expands options. Experian notes “The average FICO Score in the United States was 715 in 2024.” Use that as a reference point, not a finish line.

Pay on time, keep utilization low, and review reports often. Dispute errors quickly to protect financial health and access.

When reviewing your expense-to-income ratio, aim to keep fixed costs near half of gross income. Consider these actionable steps:

• Pay bills before the due date each month,
• Keep credit utilization under 30 percent,
• Review subscriptions and cancel unused ones,
• Compare insurance quotes annually

By building healthy habits and staying proactive, you can strengthen your financial foundation and keep more options open for the future.

Test Liquidity and Flexibility

Your liquidity ratio shows how well you can handle short-term needs. Divide liquid assets by current bills due within one year. A result above one suggests solid near-term coverage. A result below one signals pressure and calls for action.

Build liquidity by growing cash reserves and reducing short-term balances. Consider a small safety line of credit only as a last resort. Review this metric during tax season and midyear. Strong liquidity strengthens overall financial health during uncertain periods.

Align Metrics With Realistic Milestones

Metrics guide better choices when anchored to clear milestones. Set a target for net worth growth each year. Choose a debt-to-income range that supports your goals.

Define an emergency fund level that matches your job stability. Pick a savings rate that reaches your retirement income needs.

Place those markers on a single sheet for monthly review. Add brief notes on actions taken during the month. Keep each note specific and achievable within seven days.

Turn Your Numbers Into Next Steps

Numbers matter only when they inform action plans that you will follow. Build a simple dashboard with net worth and debt-to-income. Add savings rate, credit score, and liquidity ratio. Add your emergency fund balance and monthly expense share for context.

Update the dashboard on the first weekend of each month. Color code results for quick review and motivation. Tie each flag to one clear step you can finish this week. Small moves compound into strong financial health and durable progress.

Media Contact

James Clifford
j.clifford@Imperium-comms.com

The Tour Championship returns to East Lake, bringing golf’s elite to Atlanta for the season’s defining week. The city welcomes the world’s best for four days that decide an entire year. Dates are set, storylines are rich, and expectations keep rising. East Lake offers a classic stage with modern refinements.

Fans will see a decisive test without gimmicks. The result will crown a champion and close a compelling campaign. The atmosphere promises focus, pride, and a distinct Atlanta energy that fits this moment. The finish belongs here, and the spotlight only grows brighter.

East Lake’s Championship Profile Is Tournament Ready

East Lake stands five miles from downtown and has shaped American golf history. The club hosts again from Aug. 21 to 24, a familiar anchor for the finale.

The course plays to par 71 with tournament yardage listed at 7,440. Subtle restoration work preserved the Ross spirit and sharpened shot values. Recent tweaks lengthened select holes and elevated strategic choices across the routing.

Local coverage noted the shift back to par 71 from 70 for championship play. That detail matches the event’s intent to reward control and precision. The setting suits a finish that must feel earned and emphatic.

Path to the FedEx Cup and the Stakes In Play

The journey runs through Memphis, then Maryland, before Atlanta decides everything. The FedEx St. Jude narrowed the season’s best to 50. The BMW trims again to the final 30 who reach East Lake.

Those players will enter the finale with season-long bonuses already in motion. The Tour confirmed a $100 million bonus fund distributed in staged payments. A share already went to the top ten after the Wyndham finish. Additional distributions follow deeper into the postseason framework.

That structure rewards full-season excellence while spotlighting the finale. It also balances volatility now that scores start even in Atlanta. The pathway, the payments, and the pressure create a complete postseason.

Format Changes Focus the Competition

This year’s event removes the staggered start and returns to pure stroke play. All 30 qualifiers begin at even par and chase the same target.

PGA Tour leadership framed the move as a fan-driven adjustment. “Our Fan Forward Initiative has helped us evaluate each part of the PGA Tour season,” commissioner Jay Monahan said, adding that the announcement marks “an important first step in the evolution of our postseason.”

Players echoed the goal of clarity and fairness. Scottie Scheffler called the switch “a more straight-up format” that “brings out the best competition.” The winner after 72 holes captures the FedEx Cup and its privileges.

Storylines That May Define the Finale

The field will include established winners, steady climbers, and timely hot hands. With scores level on Thursday, momentum will matter from the first swing.

Emerging Contenders With Momentum

Players like Cameron Young bring urgency to the finale. He is fresh off his first PGA Tour win at the Wyndham Championship. Young has momentum and confidence through his ball‑striking that cannot be ignored.

J.J. Spaun also enters with rhythm. He claimed the U.S. Open and followed it with a runner-up at the Players Championship, crediting “mental resilience” for his breakthrough.

Veterans Chasing Another Title

On the other end, established figures like Scottie Scheffler remain central. He leads the world and recently added his third and fourth majors to his name, offering a commanding platform in any stroke‑play setup.

Rory McIlroy also headlines the veteran pack. His win at The Masters completed a career Grand Slam and brought the kind of experience and temperament that East Lake rewards.

Broadcast Reach and Event Logistics for Fans

The championship sits on a national platform across the week. Coverage spans network windows, cable analysis, and streaming access.

On-site organizers lean into reliable operations that support large crowds. Wayfinding, concessions, and transport are central to the plan. The course footprint channels spectators toward impactful vantage points. East Lake’s finishing stretch concentrates late-round drama near grandstands. Volunteers and staff align tee times with efficient traffic flow.

Beyond the physical event, fans have more resources than ever to stay connected, from interactive scoring apps to curated highlight reels. Many broadcasters pair live coverage with segments dedicated to the latest PGA news, giving viewers context on form, rankings, and season-long narratives that shape the championship.

Fan Engagement Beyond the Ropes

For spectators on site, the championship delivers more than just what unfolds on the fairways. Hospitality zones, merchandise stands, and interactive experiences bring the event to life in new ways. Fans can follow every group on massive leaderboards and track scoring trends from multiple vantage points.

Those watching remotely enjoy an equally immersive experience. Live broadcasts now pair crisp visuals with in-depth data analysis, while social platforms offer behind-the-scenes glimpses and real-time commentary.

With the rise of legal sports betting in many regions, golf tournaments have embraced a broader conversation around wagering. Coverage often highlights popular markets such as outright winners, top-five finishes, PGA parlay odds, head-to-head matchups, and round-by-round scoring props. This blends the drama of live play with the strategy of predicting outcomes across different parts of the field.

Economic Lift and Community Resonance

Marquee sports bring commerce, visibility, and repeat visitation. Hotels fill, restaurants buzz, and vendors benefit from steady foot traffic.

Corporate partners activate suites and community programs during tournament week. The city’s tourism voice points to global broadcast impressions that linger. Neighborhood initiatives tied to the club elevate the event’s purpose. Key areas of impact include:

• Increased hotel occupancy and dining revenue,
• Boost in local vendor sales,
• Corporate sponsorship activations,
• Community programs tied to East Lake

East Lake’s legacy includes investment that reaches beyond the ropes. The tournament aligns prestige with place-based impact year after year. That blend strengthens loyalty among fans and residents alike with civic confidence.

A Finish That Fits the City and the Stage

This finale marries heritage and modern sport in a single venue. East Lake offers history and a layout tuned for today’s game. The refined format centers pure competition. The calendar places Atlanta at the heart of a decisive month. The champion will lift the FedEx Cup after four earned rounds.

The city will then own another chapter in a proud run of hosts. The week should feel focused, fair, and unmistakably big time.

Media Contact

James Clifford
j.clifford@Imperium-comms.com

Progressive jackpot games have long captured the imagination of casino players worldwide. These games combine the excitement of traditional slots and table games with the possibility of winning life-changing sums of money.

In recent years, the popularity of progressive jackpots has surged, fueled by technological innovation, wider accessibility through online casinos, and the appeal of ever-growing prize pools.

Understanding Progressive Jackpot Games

A progressive jackpot works differently from a standard casino game. Instead of a fixed prize, the jackpot increases each time a player places a bet. A small portion of each wager contributes to the total pool, allowing the jackpot to climb until someone eventually hits the winning combination.

Depending on the game, progressive jackpots can be local—linked to a single machine or site—or networked, with multiple casinos pooling contributions to create multi-million-dollar prizes. This system allows jackpots to grow rapidly, often reaching astronomical amounts.

For example, popular online slot games such as Mega Moolah and Mega Fortune have awarded single wins worth tens of millions of dollars, cementing their reputation as “millionaire makers.”

The Rise of Online Casinos and Digital Growth

The growth of progressive jackpots is closely tied to the rise of online casinos. In the past, only land-based slot machines offered progressive jackpots, and prize pools were limited to the volume of players at one venue. With the shift online, progressive jackpots could now be linked across networks of casinos, vastly increasing both the number of participants and the size of the jackpots.

Today, players from different countries can contribute to the same progressive pool, meaning jackpots grow faster than ever before. The digital era has also enabled more transparency and accessibility. Players can see jackpot amounts rise in real time and choose games based on the size of the potential payout. This visibility fuels excitement and draws in more participants, creating a cycle of growth that sustains itself.

Game Variety and Appeal

While progressive jackpots are most commonly associated with slot machines, their reach has expanded into other casino games. Progressive versions of poker, roulette, and even blackjack now exist, giving players a wider variety of options to chase big wins.

For instance, progressive Caribbean Stud Poker often offers jackpots in the millions, rewarding players who hit a rare hand like a royal flush. This diversity has helped broaden the audience, attracting not just slot enthusiasts but also fans of traditional table games.

Why Progressive Jackpots Continue to Grow

There are several reasons why progressive jackpot games continue to expand in popularity and size.

First, the psychological appeal of chasing a life-changing win is undeniable. The mere possibility of turning a small wager into a multi-million-dollar prize creates excitement and keeps players coming back.

Second, advances in technology have made these games more engaging. High-quality graphics, immersive themes, and interactive features make progressive jackpots more entertaining than ever. Many games are designed with storylines, bonus rounds, and special symbols, which add layers of excitement beyond the jackpot itself.

Finally, marketing and promotions by online casinos play a huge role. Casinos often highlight the latest jackpot winners, showcasing stories of ordinary people becoming millionaires overnight. This publicity attracts new players eager to test their luck.

Record-Breaking Wins

Progressive jackpots have made headlines with record-breaking payouts that rival lottery prizes. For example, Microgaming’s Mega Moolah holds the record for one of the largest online slot wins, awarding a staggering €19 million to a lucky player.

These huge wins generate media attention and reinforce the appeal of progressive games. Each time a new record is set, it creates renewed interest and draws in waves of new players hoping to be the next big winner.

The Future of Progressive Jackpot Games

Looking ahead, progressive jackpots are expected to grow even further as new technologies such as mobile gaming, blockchain, and virtual reality continue to reshape the casino industry.

Mobile devices already account for a large share of casino play, meaning more people have access to progressive games anytime, anywhere. Blockchain technology could introduce provably fair systems and transparent jackpot tracking, while virtual reality casinos may create immersive environments where players can chase jackpots in entirely new ways. Additionally, with global player networks expanding, jackpots are likely to grow at faster rates, leading to even more frequent multi-million-dollar payouts.

Conclusion

Progressive jackpot games have evolved from simple slot machines in physical casinos to global, networked games capable of delivering life-changing prizes. Their growth has been fueled by the rise of online gambling, technological innovation, and the timeless allure of striking it rich with a single spin or hand.

As the industry continues to expand and adapt to new technologies, progressive jackpots are likely to remain one of the most popular and exciting features in the gaming world. For players, the dream of becoming an instant millionaire ensures these games will never lose their appeal.

Media Contact

James Clifford
j.clifford@Imperium-comms.com

Leading Chinese herbal tea maker Guangzhou Wanglaoji Health Industry Co.'s WALOVI — ranked No. 1 in global herbal beverage sales for five consecutive years — officially launched its international brand in the heart of New York City on Aug. 22. Introducing its innovative “Iced Chinese Style” concept, the company unveiled a four-flavor, four-color canned product line that quickly made a striking cultural presence on the streets.

Watch WALOVI's New York City launch video on YouTube.

This marked a strategic transformation for WALOVI — from its deep-rooted Chinese heritage to a bold global expression.

Against the backdrop of the global plant-based beverage market surpassing $100 billion (U.S.), the launch of WALOVI’s international canned line stands as a visual declaration of Eastern wellness philosophy. Ye Jizeng, deputy general manager of Guangzhou Wanglaoji Health Industry Co., stated: “WALOVI has always been both a guardian and pioneer of Eastern health wisdom.”

The enthusiastic response from the New York market affirms the foresight of this strategic move. From NBA star Stephon Marbury’s spontaneous endorsement, to food truck vendors calling it “the perfect match for spicy food,” and non-Asian consumers expressing surprise at the herbal aftertaste, it is clear that the principles of Eastern wellness are now resonating far beyond their traditional cultural boundaries.

Huaqing Huang, chairman of the board of the Chinese American Hotel Association and a longtime New York resident, was particularly moved by WALOVI’s global debut: “Seeing a Chinese brand in Times Square fills me with pride as a Chinese American.”

His sentiment echoes the voices of many Chinese living in the U.S. One customer, who purchased several cases of WALOVI at a local supermarket, shared: “In the summer, we always serve WALOVI when hosting guests — whether it’s for BBQ or hot pot. I even recommend it to my American friends.”

As health becomes the world’s common language, WALOVI is writing a new chapter at global cultural crossroads like New York — blending a century-old formula with contemporary innovation. This is more than just a brand going global. As New York City Council Member Christopher Marte remarked: “New York could very well become WALOVI’s second home. I’m confident it will gain popularity here.”

Through every can of its natural herbal beverage, WALOVI is delivering the essence of Eastern wellness to every corner of the world. It is no longer just a drink — it is a lifestyle advocate, a cultural ambassador, and a leader in wellness values.

When Gen Z consumers around the globe snap selfies with the brand’s vibrant, colorful cans, they’re not just enjoying a refreshing drink — they’re embracing a natural, herbal way of life. This marks WALOVI’s transformation from a best-selling beverage into a true cultural icon.

It also stands as one of the most vivid examples of Chinese brand globalization — helping the world fall in love with the taste of China, and more importantly, understand the culture behind it.

About Guangzhou Wanglaoji Great Health Industry Co.

Founded in 1828, Guangzhou Wanglaoji Great Health Industry Co., Ltd., is a pioneer of herbal tea with a rich heritage and a strong global reputation. It is a subsidiary of Guangzhou Pharmaceuticals Corporation, a Fortune Global 500 company and a leading state-owned enterprise in Guangzhou. With a team of over 10,000 employees, 11 subsidiaries, and production bases in Ya'an, Meizhou, Nansha, and Lanzhou, the company holds a 70% market share in the herbal tea industry, generating annual sales exceeding 20 billion yuan.

In 2023, the company unveiled its new brand identity, WALOVI, marking an exciting new phase in its global expansion and mission to deliver a refreshing, stylish, and delightful beverage experience and inspiring the world to fall in love with healthy, natural plant-based drinks from China.

For more information, visit www.wljhealth.com.

Media Contact

Yingshi Chen
xiangmei@wljhealth.com

Still tossing and turning through sweaty nights? You’re not alone — overheating is one of the top reasons people can’t stay asleep. The new SweetNight CoolNest™ Mattress solves this with breakthrough cooling technology that keeps you up to 8 degrees cooler. It also provides five-zone ergonomic support for healthier rest. And at just $500, CoolNest brings luxury-level comfort to more households than ever before.

Cooling System: The Best Cooling Mattress of 2025

Unlike traditional mattresses that trap heat, the CoolNest is built with the CoolNest System — a multi-layer approach to cooling that works from the surface down:

• 3D-knitted cooling cover: With thousands of tiny ventilation pores, airflow is boosted by 35%, keeping the mattress fresh and breathable all night. In simple terms, it’s a soft, airy cover that helps heat escape, so you don’t wake up sweaty.
• PCMflux™ high-resilience foam: Infused with phase-change materials (PCM), this smart foam adapts in real time to your body temperature. It absorbs heat when you’re warm and releases it when you’re cool, keeping you balanced for up to 8 hours.
• Gel-infused memory foam: With 30% more cooling gel, evenly distributed for maximum efficiency, this layer cushions pressure points while drawing heat away — offering both comfort and coolness at once.

Together, these layers create a refreshing, cool-to-the-touch surface with 3× better airflow than conventional foams

5-Zone Ergo Design: An Ergonomic Mattress for Back Pain

CoolNest isn’t just about cooling — the CoolNest also is certified by the American Chiropractic Association. The group says it focuses on “products that are of the highest quality and have a chiropractic-related benefit for consumers and doctors of chiropractic.”

The 5-Zone Ergo Support system targets key areas of the body:

• Shoulders and legs – Gentle cushioning
• Lumbar region – Firm support to maintain spinal alignment
• Hips – Adaptive contouring to prevent sinking
• Full body – Balanced relief from head to feet

The result? Less back pain, improved posture, and deeper, restorative sleep. It’s not just a cooling mattress — it’s also one of the best ergonomic mattresses for back pain relief.

Who It’s For

CoolNest is built for:

• Hot sleepers who struggle with night sweats
• Back and side sleepers needing full-body support
• Back pain sufferers seeking pressure relief
• Couples who want motion isolation for undisturbed rest
• Budget-conscious families looking for premium sleep at an honest price

Affordable Luxury: The Best Value Cooling Mattress

At just $500, CoolNest offers the same cooling and ergonomic benefits as premium $2,000 mattresses. It’s certified safe (OEKO-TEX and CertiPUR-US) and backed by a 10-year warranty, making it one of the most cost-effective options on the market.

“With CoolNest, we’re not just selling a mattress — we’re offering a healthier, more refreshing way to sleep,” said SweetNight's CEO. “Hot sleepers, couples, and families finally have a professional-grade solution that keeps them cool and supported, all night long.”

Customer-First Benefits

• Risk-free 100-night trial
• Free nationwide shipping, mattress-in-a-box convenience

CoolNest is now available nationwide at sweetnight.com, Amazon, Walmart, Wayfair, and Home Depot — delivering affordable luxury sleep to every home.

About SweetNight

Founded in 2011 as an affordable mattress company, SweetNight has grown into a leading innovator in memory foam and hybrid sleep solutions. Through continuous research, development and collaboration with sleep experts, the company has focused on one mission: creating products that truly fit each sleeper. SweetNight is dedicated to delivering comfort, support and innovation at an accessible price point. Its latest advancement combines cooling technology, ergonomic design and luxury-level comfort, making high-tech sleep affordable for everyone. For more information, visit www.sweetnight.com.

Media Contact

Jenelyn Mainar
support@sweetnight.com

The Global Kratom Coalition (GKC) today commended the Orange County Board of Supervisors and specifically Supervisor Janet Nguyen for introducing an ordinance to regulate the sale, distribution, and possession of kratom within Orange County.

The ordinance establishes commonsense measures designed to protect consumers while maintaining access to natural leaf kratom for responsible adult use. Key provisions include:

• A minimum age requirement of 21 for kratom purchase,
• Prohibition of marketing or sales to minors, and
• Strict limits on 7-hydroxymitragynine content, banning synthetically manipulated products containing unnaturally high levels of 7-OH.

The last provision is particularly significant, as it effectively removes dangerous, synthetic, concentrated 7-hydroxymitragynine (7-OH) opioid products from store shelves, protecting consumers from highly potent and addictive substances.

The GKC notes that this ordinance aligns with federal and state public health initiatives. On July 29, 2025, the U.S. Food and Drug Administration (FDA) announced its intention to schedule concentrated synthetic 7-hydroxymitragynine as a controlled substance under the Controlled Substances Act. Following the FDA’s announcement, the state of Florida enacted similar measures to restrict these products, which are often falsely marketed as kratom.

"We applaud Supervisor Nguyen and the Orange County Board of Supervisors for taking proactive steps to protect consumers,” said Matthew Lowe, Executive Director of the Global Kratom Coalition. “This ordinance ensures that natural kratom remains accessible to responsible adults while keeping dangerous concentrated synthetic 7-OH products off the shelves. We urge other municipalities in California and across the U.S. to consider similar measures to safeguard public health."

The Global Kratom Coalition remains committed to supporting policies that distinguish natural leaf kratom from synthetic, concentrated opioid derivatives, ensuring access to safe products while promoting responsible use.

About Global Kratom Coalition

The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting access to kratom while advancing scientific research, driving consumer education, and developing robust regulations to protect consumers. For more information, visit globalkratomcoalition.org.

Media Contact

Patrick George
info@globalkratomcoalition.org
+1 916-202-1982

Strategikon, a leader in clinical trial outsourcing and vendor management solutions, has announced the launch of Clinical Maestro® 5.0, a major upgrade designed to help sponsors and CROs make faster, smarter outsourcing decisions.

This release introduces Maestro AI, an intelligent companion that turns static documents into instant insights — decoding files, summarizing vendor performance, and pulling historical context to cut hours of manual work.

Maestro AI streamlines RFP due diligence and vendor governance: answering questions on proposals/comparisons, summarizing vendor responses and evaluation surveys, and guiding RFP/RFI content creation using templates and industry standards.

A recent industry survey found that over 70% of outsourcing professionals cite fragmented data and slow access to vendor information as top productivity barriers. Clinical Maestro 5.0 addresses this with five powerful advancements:

• AI-powered vendor intelligence – Ask natural language questions and get answers that can intelligently cross-reference sourcing and vendor governance information from across the platform.
• Rate card compliance detection – Automatically flag discrepancies between proposals and negotiated/preferred rate cards, preventing errors and aiding due diligence.
• Third-party costs – Have transparency over the third-party vendors involved in a proposal and avoid the pitfall of labeling everything as "pass-through," which leads to more predictable budgets and reveals hidden costs.
• Change order simplification – Decode complex change orders quickly, improving decision speed by integrated reporting and variance analysis
• New control, approval, and access features for sourcing that provide compliance and security for clinical RFP processes.

“With Clinical Maestro 5.0, we’re embedding intelligence directly into the outsourcing workflow,” said Anca Copaescu, CEO of Strategikon. “Our AI-powered tools turn hours of data digging into instant, actionable insight — something the industry has needed for years.”

Experience Clinical Maestro 5.0

• Live webinar: Sept. 9, 2025 – "Decoding the Complexity of CRO Change Orders"
• DFARM Conference: Sept. 16, 2025 – Strategikon nominated for the DFARM Idol Innovation Award
• Book a demo: Schedule a personalized session at strategikon.com

About Strategikon

Strategikon is dedicated to reducing costs and accelerating the market readiness of medical innovations through tailored, cloud-based solutions for clinical trial planning, outsourcing, and vendor management. Our flagship platforms, Clinical Maestro® and VISION®, replace antiquated manual processes with streamlined, end-to-end management tools designed to enhance operational efficiency while mitigating regulatory risks. For more information, visit strategikon.com.

Media Contact

Ema Hafner
ehafner@strategikonpharma.com

Terraton, a full-stack biochar platform scaling carbon dioxide removal (CDR) in emerging markets, today announced it has raised $11.5 million in seed funding. The round was co-led by Lowercarbon Capital and Gigascale Capital. Participation from leading angel investors included Jeff Dean, Bret Taylor, Pete Koomen, Lars Rasmussen, John Lilly, Tom Stocky, Tim Rann, Ryan Aytay, Matt Portman and Stephanie Hannon. Additional strategic investment came from ANA HOLDINGS INC.'s ANA Future Frontier Fund L.P. and East Japan Railway Company's TAKANAWA GATEWAY Global Co-Benefits Fund L.P. (the general partner of both funds is Global Brain Corporation, a Japanese venture capital firm). The funding will accelerate development and deployment of Terraton’s vertically integrated software platform for biochar production and help expand the company’s generation of high-integrity carbon credits.

Biochar accounts for the majority of carbon removal credits delivered to date and is one of the most scalable, proven methods of durable carbon removal. In 2024 alone, it enabled over 250,000 tonnes of carbon removal, outpacing other approaches thanks to its low cost and co-benefits. For agricultural operations in emerging markets, biochar converts low-value crop waste into stable carbon that improves soil health and generates new income through verified carbon credits. Farmers in these regions face shrinking margins from climate impacts and rising input costs. Biochar helps offset these challenges by turning waste into a valuable resource. However, high upfront costs, operational complexity and limited market access continue to impede broader adoption.

With Terraton, agribusiness operators can get access to financing, technology and the market they need to participate in high-integrity carbon removal, with low upfront investment. This pragmatic approach combines off-the-shelf hardware with proprietary software and systems to quickly scale reliable biochar facilities. Terraton’s first two projects, Three Mountains Cocoa in Ghana has preliminary approval by Puro.earth and EcoFix, a nut processor in Kenya, is under review with Isometric. The two are expected to remove over 20,000 tons of CO₂ annually while benefiting thousands of smallholder farmers through waste payments and improved soil health.

“We’re bridging the divide between high-demand biochar carbon credits and the agribusinesses who produce them, making it easier to bring these valuable credits onto the voluntary carbon market,” said Kevin Gibbs, CEO of Terraton. “By removing upfront costs and complexity, Terraton’s full-stack platform empowers these businesses to diversify revenue streams while meeting growing market demand. This funding will accelerate our ability to scale impact for both farmers and the carbon removal economy.”

Terraton also announced that Kate Maher, a distinguished professor of Earth system science at Stanford University, has joined the company as its first scientific advisor. Professor Maher is a noted expert on biochar, soil science and climate systems. Her expertise will guide Terraton toward achieving the highest scientific rigor as it moves toward full-scale commercialization.

"Scaling biochar gives agricultural producers a new revenue stream while capturing carbon, and Terraton is uniquely positioned to connect these producers to global carbon markets,” said Mike Schroepfer, founder of Gigascale Capital. Led by an exceptional second-time founding team, Terraton brings deep technical expertise, global agricultural sourcing experience and a proven track record building scaled businesses."

In a further vote of confidence, Terraset, a nonprofit climate fund that catalyzes early-stage carbon removal through philanthropic capital, has committed to a six-figure carbon credit pre-purchase from the Three Mountains Cocoa project. The pre-purchase accelerates project commissioning while signaling early demand from a trusted, mission-aligned buyer.

About Terraton

Terraton is accelerating one of the most proven solutions in carbon removal: biochar. Its full-stack platform equips agribusiness operators in emerging markets to launch and run profitable biochar businesses by combining software, hardware, financing and access to global carbon buyers. Founded in 2024 by entrepreneurs with successful exits to Salesforce and IDT Corporation, and with deep experience in global agricultural supply chains through Dandelion Chocolate, Terraton is building carbon removal that is regenerative, equitable and scientifically rigorous. Learn more at terraton.ai.

Media Contact

Patrick Mahoney
press@terraton.ai

American Kratom Association (AKA) today commended Ohio Governor Mike DeWine and the Ohio Board of Pharmacy for their decision to take more time to carefully evaluate the proposed emergency scheduling of all kratom compounds.

“The Governor and Board of Pharmacy made the right call in pausing before taking sweeping action that would have harmed thousands of Ohio consumers who responsibly use kratom,” said Mac Haddow, senior fellow on public policy for the American Kratom Association. “We applaud their commitment to thoughtful consideration and welcome the opportunity to work together on a balanced policy.”

The AKA emphasized that its advocacy is aligned with the recent comments of HHS Secretary Kennedy and FDA Commissioner Makary, who have made clear that the real public health danger comes from 7-hydroxymitragynine (7-OH) — a manipulated designer opioid that does not occur in meaningful amounts in the natural kratom plant.

The Association reiterated its support for:

• Scheduling of 7-OH and other manipulated synthetics that pose a serious risk to consumers.
• Consumer protection regulations to assure that kratom products in Ohio are safely formulated, properly labeled, and subject to strict age restrictions.
• Maintaining consumer access to natural kratom products that have been safely used in the United States for decades.

“Kratom consumers in Ohio and across the country want safe access to products they can trust,” Haddow said. “By focusing on removing dangerous synthetics while regulating natural kratom responsibly, Ohio can set a strong example for other states to follow.”

American Kratom Association expressed its commitment to working with Governor DeWine, the Ohio Board of Pharmacy, and Ohio lawmakers to implement a science-based regulatory framework that both protects consumers and ensures access to safe kratom products.

About American Kratom Association (AKA)

American Kratom Association (AKA) is a consumer-based, nonprofit organization, focused on furthering the latest science as guidance for kratom public policy. AKA works to give a voice to millions of Americans by fighting to protect their rights to access safe and natural kratom. For more information, visit americankratom.org and learn more at kratomanswers.org.

Media Contact

Mac Haddow
press@americankratom.org

about-face, the makeup brand founded by Ashley Frangipane, singer and self-taught makeup artist (professionally known as Halsey), announced its UK retail expansion into leading Space NK stores and on spacenk.com on Aug. 26.

“I’m beyond excited to share that about-face is launching at Space NK!” said Halsey. “Makeup has always been my second language — a way to express the parts of myself I can’t put into words. That’s exactly what about-face is built on: giving boundary-breaking creatives innovative, high-performance products at an accessible price so they can express themselves freely. Seeing our products at Space NK, a destination for discovery and imagination, truly feels like a dream collaboration come to life”

about-face is a high-performance, vegan and clean brand that celebrates artistry, inclusivity, and self-expression. Space NK is the ultimate curator of more than 100 of the most in-demand and highly innovative beauty brands, and the go-to destination for worldwide beauty discovery.

“Loyal UK fans have been calling for greater access to our products and launching with Space NK gives about-face a nationwide presence at the beauty destination for color,” said brand CEO Francesca Raminella. “about-face offers experimental make-up artistry to all and Space NK’s reputation for selective curation of unique, founder-led brands makes this partnership the perfect match for us.”

Shannon Monteith, category director for fragrance and makeup at Space NK, adds, “We’re thrilled to welcome about-face to Space NK. Its bold, expressive approach to beauty perfectly complements our curated makeup offering, and we’re excited for our customers to discover the brand’s artistry and innovation."

The most coveted products from the about-face range are now available at select Space NK locations (139 individual products) and online (202 individual products) at www.spacenk.com.

For more information, visit aboutface.com or follow @aboutfacebeauty on Instagram, TikTok, and other social media platforms.

Media Contact

D. Marquardt
dm@brandsymmetry.co

Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%.

“OOH mirrors the cultural and social moments that shape how people spend their time,” said Anna Bager, President and CEO, OAAA. “Whether it’s on a global stage like the World Cup, national brand campaigns, or in the center of a local community, OOH is where brands show up to connect with audiences at scale. The growth we’re seeing reflects more than revenue, it shows that advertisers trust and rely on OOH to deliver attention, relevance, and impact at the moments that matter most.”

Spending from tech and direct-to-consumer brands remained a powerful growth driver in Q2, spanning categories from streaming and e-commerce to AI-driven software and services. The surge reflects not only ongoing investments from consumer tech and streaming platforms but also the expanding role of AI in driving new engagement opportunities.

The figures point to key revenue trends and category growth areas in the quarter.

Digital OOH Drives Q2 Growth

Digital OOH, which accounted for 36% of quarterly sales, increased 9.2% from a year ago.

Transit and Key Categories Gain in Q2

The Transit category generated the greatest growth against Q2 2024, increasing by 8.9%.

Financial Services (+32.9%), Communications (+30.5%), Insurance & Real Estate (+13.8%), and Local Services & Amusements (+10.4%) were among the strongest performing industries in Q2.

The top 10 OOH product categories in volume for Q2 were:

• Legal Services
• Hospitals, Clinics & Medical Centers
• Consumer Banking
• Domestic Hotels & Resorts
• Local Government
• Colleges & Universities
• Quick Serve Restaurants
• Architects, Contractors, Engineers
• Computer Software (excluding games and education)
• Chain Food Stores & Supermarkets

Six of the 10 product categories experienced growth, including (in order of greatest increase): Consumer Banking, Legal Services, Architects, Contractors, & Engineers, Computer Software, Domestic Hotels & Resorts, and Hospitals, Clinics & Medical Centers.

Top Brands Increasing Spend

Ranked in order of OOH spending, the top 10 advertisers in Q2 were Morgan & Morgan Attorneys, Apple, McDonald’s, Coca-Cola, Verizon, Disney, Universal Pictures, Indeed, T-Mobile, and Comcast.

Among the top 100 OOH advertisers, 65% increased their OOH spend from Q2 2024. Brands more than doubling their spend included FIFA, Rocket Mortgage, Geico, Mastercard, and Kia.

Tech and DTC Brands Expand Presence

Over one-quarter (27) of the top 100 OOH spenders were technology or direct-to-consumer brands. Leading advertisers included Apple, Verizon, Progressive, Amazon, HBO, Turo, and Netflix.

Live Events Continue to Amplify Demand 

Major live events continued to drive OOH spending momentum in Q2. FIFA invested more than $5 million in OOH during the quarter to promote the FIFA Club World Cup. With the 2026 World Cup approaching, global advertisers are increasingly turning to OOH to capture the attention of fans during shared live moments.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and MediaRadar (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboards, street furniture, transit, place-based, and cinema advertising.

For more information about specific category spend, please contact Steve Nicklin at snicklin@oaaa.org or (202) 833-5566.

About Out of Home Advertising Association of America (OAAA)

The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit oaaa.org.

Media Contact

Cassady Nordeen
cassady@purposenorthamerica.com

Emeril Lagasse Foundation has announced its third annual Aarón y Amigos — a two-night celebration of culinary excellence and Latino culture from Sept. 26 to 27, 2025, in Phoenix, Arizona. Presented by Cayman Jack, this signature fundraising weekend benefits the Aarón Sánchez Impact Fund, a program of Emeril Lagasse Foundation, that provides culinary arts scholarships, food access and nutrition education for individuals passionate about uplifting the lives of Latinos.

Held during Hispanic Heritage Month, Aarón y Amigos shines a spotlight on the power of food and culture to bring people together and create meaningful change. The weekend begins Friday, Sept. 26, with an intimate VIP dinner hosted by Chefs Aarón Sánchez and Beau MacMillan at Tell Your Friends, Scottsdale’s premier speakeasy. Capacity is limited, and admission is reserved for Weekend and Sponsorship Package holders.

The celebration continues on Saturday, Sept. 27, at Tía Carmen at the JW Marriott Phoenix Desert Ridge. Chef Aarón Sánchez will be joined by his “amigos” from across the country — including celebrity chefs Amanda Freitag (New York, NY), Angelo Sosa (Phoenix, AZ), Rick Moonen (Las Vegas, NV), Brian Landry (New Orleans, LA), James Porter (Prescott, AZ), Cory Oppold (Scottsdale, AZ) and Angel Aug (Phoenix, AZ). Guests will enjoy a curated tasting menu, an open bar featuring Cayman Jack and premium spirits and wines, live music, and both silent and live auctions — all in support of expanding opportunity and access for individuals passionate about uplifting the lives of Latinos.

“When we invest in young people’s passions and their basic needs, we create real change,” said Brian Kish, President of Emeril Lagasse Foundation. “The Aarón Sánchez Impact Fund does just that — offering tools, support, and opportunities that help young people grow stronger, healthier, and more confident in every part of their lives.”

Created by Chef Aarón Sánchez in partnership with Emeril Lagasse Foundation, the Aarón Sánchez Impact Fund removes barriers and opens doors for young people by providing scholarships and mentorship, and grant funding to organizations committed to nutrition education and equitable food access. Since its inception, the Fund has invested more than $1.6 million in scholarships for aspiring culinary leaders and expanded nutrition education and food access for Latino communities.

“Food has always been a way that I honor my Latino heritage, and it’s also the perfect vehicle for helping others,” said Chef Aarón Sánchez. “This event brings together some of my closest friends and favorite chefs to share that spirit of generosity and to invest in the next generation. Our youth are our most valuable resource!”

Aarón y Amigos is made possible thanks to the support of presenting sponsor Cayman Jack, as well as Aristocrat Gaming, Food & Beverage Magazine and Entravision. Tickets, weekend packages and sponsorships are available now at aaronsanchezimpactfund.com/amigos25.

For more information on Emeril Lagasse Foundation and its programs, visit emeril.org, and follow the Foundation on Facebook, Instagram and LinkedIn.

About Emeril Lagasse Foundation

Founded in 2002 by Chef Emeril Lagasse and his wife Alden, Emeril Lagasse Foundation is a 501(c)(3) public charity headquartered in New Orleans. The Foundation’s mission is to create opportunities to inspire, mentor and enable youth to reach their full potential. Since its inception, Emeril Lagasse Foundation has granted more than $22 million to children’s charities to support culinary, nutrition, and arts programs. The Foundation accomplishes this through three programs. The Community Grants program provides programmatic and capital support to nonprofit organizations across the nation. The signature program, Emeril’s Culinary Garden & Teaching Kitchen, is a national education initiative created to enrich the lives of elementary and middle school children through a fun, fresh perspective on food. The Aarón Sánchez Impact Fund provides culinary arts education and human services programming for Latino youth. To learn more about the Foundation and its beneficiaries, visit emeril.org, or follow on Facebook, LinkedIn, or Instagram.

Media Contact

Ellen Rose
ellen@trio-solutions.com
+1 404-583-8497

The United Kingdom Kava Coalition (UKKC) has officially launched, beginning with a cultural gathering in Hull to connect with the city’s Pacific Island community.

The event brought together Tongan and Fijian rugby players, who shared kava with UKKC members. Former Premiership player Charlie Beech also joined, voicing his support for protecting Pacific Island heritage and ensuring players can enjoy kava together after matches.

Kava has been consumed safely across the Pacific Islands for over 3,000 years. Despite its cultural and social importance, restrictions introduced in 2002 led to a European ban. Scientific reviews have since found those concerns to be unfounded, yet the UK has not revisited its approach since leaving the EU.

The UKKC is working with Pacific Island governments and diplomatic missions to secure legal recognition of kava in the UK. Attendees included Dr. Simon Gellar, Director of UKKC; Mike Salem, UKKC Kava Advocate; and Douglas La Rose, Executive Director of Kava Coalition.

“This is their cultural heritage,” said La Rose. “To celebrate kava openly in the UK is a milestone, not just for the coalition, but for the Pacific communities we serve.”

Viliami Lolohea, First Secretary at the Tonga High Commission in the UK and diplomatic spokesperson, stated:

"Recognising kava in the UK is both an act of respect and a step toward deeper partnership. It shows that the UK government values the cultural traditions of Pacific Islanders while also strengthening the bonds of friendship and cooperation between Tonga, our Pacific neighbours, and the UK as Commonwealth partners.”

The UK is home to more than 12,400 Pacific Islanders, including over 6,700 Fijians, with around 1,500 serving in the British Army. The UKKC will work closely with the High Commissions of Fiji and Tonga and plans to engage with representatives of Papua New Guinea and Vanuatu to expand its reach.

Beyond cultural recognition, kava presents a Commonwealth trade and economic opportunity. For Pacific nations such as Fiji, Tonga, and Vanuatu, kava is a vital export industry. Legal recognition in the UK would not only strengthen community ties but also create sustainable economic links between Britain and its Pacific partners, deepening Commonwealth connections through both heritage and trade.

About United Kingdom Kava Coalition (UKKC)

United Kingdom Kava Coalition (UKKC) works to protect and promote the cultural, social, and economic significance of kava for Pacific Island communities in the UK. Through advocacy, cultural engagement, and government outreach, UKKC aims to secure legal and fair access to kava as a beverage for all who value it.

About Kava Coalition

Kava Coalition is an alliance of kava consumers, experts, and industry leaders committed to advancing kava education, advocacy, and choice. The Kava Coalition aims to empower informed decisions about kava, promoting responsible consumption while understanding the importance of preserving kava’s history and cultural heritage. For more information, visit kavacoalition.org.

Media Contact

Patrick George
info@kavacoalition.org
+1 916-202-1982

From cutting-edge gaming platforms and efficient digital tax services to performance-driven marketing agencies, StartupMafia has identified 10 companies that are reshaping their respective fields.

By focusing on practical, scalable solutions, they are not only addressing real-world challenges but also setting the stage for long-term growth and transformation. These firms are tapping into emerging trends in technology and business, from the rise of immersive gaming experiences to the shift towards remote working solutions. Below is a closer look at the companies that are leading the charge in defining the future of technology.

HTTP (HighwayToTop) is a performance-driven marketing agency based in Ukraine. With a team of over 150 specialists, HTTP focuses on providing businesses with data-driven solutions to improve their digital presence. By prioritizing transparent KPIs and measurable results, HTTP helps clients scale their operations both locally and internationally. The agency’s dedication to delivering consistent results has made it a trusted partner for businesses seeking high ROI from their digital marketing efforts.

Spectrum is an RPC infrastructure provider powering the backbone of blockchain applications. Handling over one billion RPC requests per day across 175+ supported networks, Spectrum ensures fast, reliable access for wallets, decentralized exchanges, NFT marketplaces, and analytics platforms. Unlike many cloud-based providers, it operates a globally distributed network of bare-metal servers, giving direct control over uptime, latency, and performance. With enterprise-grade security, load balancing, and fault tolerance, Spectrum is becoming a key enabler of scalable, multi-chain access for developers and institutions alike.

KIWIPI is a prominent manufacturer of ARM-based hardware solutions, specializing in Rockchip platforms. The company focuses on designing and manufacturing customized single-board computers and tablets, offering end-to-end development and technical support for clients. KIWIPI’s flexible solutions help businesses in sectors like education, healthcare, and retail produce high-performance, cost-effective devices quickly. By adapting to the fast-paced tech environment, KIWIPI supports businesses in bringing competitive, cutting-edge products to market.

IKOL provides an all-in-one platform that streamlines operations for small and medium-sized businesses. Its suite of tools includes website creation, CRM, invoicing, booking, and team management, designed to enhance operational efficiency. The platform’s AI-powered website builder allows businesses to create professional websites in seconds, while built-in features like online booking and AI chat enable better customer interaction. IKOL removes the need for extensive technical resources, allowing businesses to focus on growth while enhancing their digital presence.

UAMASTER is a digital agency known for its performance-first approach to marketing. The agency has completed over 8,000 projects in 65 countries, specializing in paid advertising, SEO, and data analytics. By combining strategy with analytics, UAMASTER helps businesses achieve measurable growth and enhanced brand presence. Its ability to deliver high-impact, data-backed marketing campaigns has made it one of the world’s top 15 agencies, trusted by clients looking to succeed in competitive markets.

Cinema8 empowers businesses to create interactive video content that engages viewers in new ways. The platform allows users to add features like clickable CTAs, quizzes, and lead forms to their videos, enhancing viewer interaction. With powerful analytics such as heatmaps and viewer tracking, Cinema8 helps businesses understand audience behavior and optimize content strategies for better engagement. The platform’s ability to offer complete branding control, privacy safeguards, and monetization options makes it a valuable tool for marketers.

Tips GG provides sports bettors with insights and predictions across a range of sports, from football and basketball to esports. The platform aggregates tips from over 1,000 sources, using its proprietary formula to identify high-value bets. By offering both novice and advanced bettors access to data-driven insights, Tips GG helps them make more informed decisions. Its subscription model also offers exclusive Golden and Silver Bets, giving users a competitive edge in the betting world.

Funded Trader Markets (FTM) offers a unique opportunity for traders to access capital through flexible evaluation and instant funding programs. Known for its fast withdrawals and transparent rules, FTM provides traders with the tools to prove their skills and gain funding without significant upfront capital. This trader-first approach has made FTM a key player in the prop trading industry, helping individuals achieve financial success while minimizing the financial risk typically associated with trading.

Fortune Coins has quickly become a leader in the social casino space, offering a platform for free-to-play slots and sweepstakes-style games. As the top social casino in the U.S. and Canada, it has millions of active players, providing an inclusive and risk-free environment for users to enjoy traditional casino-style gaming. Fortune Coins combines daily bonuses and engaging promotions, encouraging regular interaction without the need for monetary investment, making it an appealing choice for a wide range of players.

Metaspins is developing a new approach to online gaming that emphasizes interactivity and user experience. While specific details are still emerging, the company’s focus on creating highly engaging and immersive experiences has attracted significant attention from the gaming community. Metaspins aims to redefine how players interact with digital entertainment, ensuring a customizable and dynamic gaming environment that caters to individual preferences. The platform promises to raise the bar for online gaming experiences in the years to come.

As we progress through 2025, these companies highlight the power of innovation in addressing industry challenges. From revolutionizing gaming to enhancing digital marketing strategies and simplifying tax compliance, these firms are shaping the future of business and consumer experiences. Their commitment to practical and scalable solutions is contributing to the ongoing digital transformation across various sectors.

About StartupMafia

StartupMafia is an independent media outlet covering startup trends, digital tools, and growth tactics for entrepreneurs and marketers. Known for practical reviews, expert roundups, and founder-driven insights, we help early-stage businesses stay ahead in the fast-paced tech world. For more information, visit startupmafia.eu.

Media Contact

StartupMafia Editorial Team
team@startupmafia.eu

ZX Capital Markets (ZXCM), a fast-growing global brokerage group, marks its two-year milestone with a record of strong expansion and market impact. Founded in 2023 by industry veteran Hadi Zaarour, ZXCM has quickly established itself as one of the most dynamic and client-focused firms in the forex and CFD industry.

Over the past two years, ZXCM has grown substantially — expanding its client base, scaling trading volumes, and unlocking access to new global markets. Guided by its principle of honesty and fairness and its promise of “No games, just trading,” the firm has built a reputation for transparency, professionalism, and a client-first approach.

Leadership and Vision

At the helm of ZXCM is founder and CEO Hadi Zaarour, whose nearly two decades of experience span management, operations, compliance, and senior leadership across global financial services. Before launching ZXCM, Zaarour played instrumental roles as a partner and leader in multiple brokerage ventures. With ZXCM, he set out to rebuild trust in the industry by creating a platform that prioritizes real execution, institutional-grade access, and tailored solutions for retail, professional, and institutional traders alike.

Milestones and Achievements

In its first two years, ZXCM has:

• Strengthened its global client base across key regions, particularly the Middle East.
• Expanded access to deep liquidity and diverse markets, ensuring clients trade with transparency and efficiency.
• Forged strategic industry partnerships that elevate its institutional and retail offerings.

Looking Ahead

As it enters its third year, ZXCM is poised for a new phase of strategic growth. The company is actively pursuing expanded regulatory licenses, deeper institutional connectivity, and innovative solutions tailored for both local and global markets. These initiatives reflect ZXCM’s commitment to scaling intelligently while staying true to its founding ethos of professionalism and fairness.

“We are only at the beginning of what ZXCM is set to achieve,” said Zaarour. “These first two years proved that there is demand for a brokerage built on honesty and fairness. The next chapter will be about scaling our impact, deepening our institutional roots, and continuing to innovate for our clients worldwide.”

About ZX Capital Markets (ZXCM)

ZX Capital Markets (ZXCM) is a dynamic forex and CFD brokerage founded in 2023. With a strong presence in the MENA region and expanding global markets, ZXCM offers institutional-grade solutions for forex, commodities, indices, shares, and cryptocurrencies. Our mission is to revolutionize trading experiences, providing transparency, advanced infrastructure, and localized strategies. Our commitment to setting new industry standards of trust and professionalism is evident in our rapid growth and the accolades we have received. The firm was established by Hadi Zaarour, a seasoned industry leader with nearly two decades of experience, whose focus on clarity and innovation has positioned ZXCM as one of the region’s fastest-growing financial service providers. Learn more at www.zxcm.com.

Media Contact

Ethan Stone
media@zxcm.com