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Electricians in the UK are enabling households to adopt renewable energy systems, combining safety with sustainability to meet modern energy and safety challenges. Their work reduces fire risks and allows households to transition to systems like solar installations and electric vehicle (EV) charging stations. This combination of safety and sustainability is shaping modern living.

Since the introduction of the Electrical Safety Standards in the Private Rented Sector (England) Regulations in 2020, rental properties have been required to undergo electrical safety checks. These inspections focus on wiring, outlets, and appliance safety, addressing issues like outdated wiring and overloaded outlets to reduce fire risks.

Certified electricians, such as those registered with the National Inspection Council for Electrical Installation Contracting (NICEIC), uphold strict safety standards during mandatory checks. These accredited professionals ensure compliance, making homes safer and legally sound. Efficient Home Energy, one of London’s largest providers of electrical certificates, has played an essential role in helping properties meet these critical standards.

Beyond safety, electricians are championing the adoption of sustainable energy solutions. With the rising demand for solar power and EV infrastructure, skilled professionals are equipping homes with systems that combine efficiency, practicality, and environmental responsibility. Through the integration of solar panels with EV charging technology, electricians provide workable solutions for using renewable energy at home.

By installing and integrating these systems, electricians allow households to transition to renewable energy, reducing their carbon footprints and energy costs. Modern installations often include intelligent systems that pair solar energy with EV charging technology, providing practical and efficient solutions for everyday use.

Proper electrical maintenance can make a difference in both safety and energy efficiency. The expertise of registered electricians extends beyond installation to include the services necessary to prevent issues before they escalate. From basic wiring to advanced renewable setups, their work supports the growing demand for modern, energy-efficient solutions while ensuring homes meet the latest safety codes.

Mandatory electrical checks have notably reduced fire-related incidents by 23% between 2022 and 2023. This measurable impact highlights the role certified electricians contribute to safeguarding households. By ensuring safety and driving sustainability, their efforts directly impact the quality and security of life for homeowners and tenants across the UK. As the demand for energy-efficient solutions grows, electricians remain essential to ensuring homes meet safety codes and environmental goals.

About Efficient Home Energy

Efficient Home Energy provides expert electrical services across London, specialising in repairs, safety certifications, solar energy solutions, and EV charging installations. By combining technical expertise with a focus on safety and energy efficiency, the company helps create secure, sustainable homes for its clients. For inquiries, please visit www.efficienthomeenergy.uk.

Strategikon, a leader in clinical outsourcing solutions, is honored to be named one of the “Innovators of the Year 2024” by The CEO Views. This prestigious recognition highlights the company’s groundbreaking efforts in revolutionizing clinical trials through advanced operational and clinical outsourcing solutions.

Strategikon’s journey began with a mission to tackle the complexities of clinical trial management, offering streamlined solutions for budgeting, proposal and vendor management, and operational workflows. Its flagship product, Clinical Maestro, has set a new benchmark for end-to-end clinical trial business operations, ensuring greater accuracy and efficiency for pharmaceutical and biotech companies worldwide.

“Our vision has always been to empower clinical teams by simplifying complex processes,” said Anca Copaescu, CEO of Strategikon. “We are honored by this recognition, as it underscores our commitment to driving innovation and delivering transformative solutions. Strategikon was built on the belief that technology can bridge operational gaps, improve decision-making, and ultimately contribute to faster, more cost-effective clinical trials. This award inspires us to continue pushing the boundaries of what’s possible in clinical operations.”

Anca further emphasized Strategikon’s collaborative approach, stating: “Our success is deeply rooted in partnerships with our clients. By listening to their needs and addressing the evolving challenges of the industry, we’ve developed tools that align with their goals and deliver real results. With the power of artificial intelligence (AI), we’ve elevated what’s possible, creating smarter, faster, and more precise solutions that transform healthcare outcomes. Clinical Maestro is not just a product—it’s a commitment to excellence, adaptability, and innovation.”

About Strategikon

Strategikon is at the forefront of clinical outsourcing innovation, offering integrated solutions designed to optimize budgeting, vendor management, and business operational processes for clinical trials. Its flagship platform, Clinical Maestro, empowers life sciences companies with unmatched clarity, efficiency, and flexibility to meet the demands of modern clinical research. For more information, visit https://strategikonpharma.com.

About The CEO Views

Published from Farmington Hills, The CEO Views is prestigious print and digital magazine that aims to provide the perfect platform for entrepreneurs to connect with industry peers while exploring and understanding innovations that are changing the technology landscape of today and moving towards a newer world. To learn more, visit https://theceoviews.com.

On November 21, two of the world's largest 400,000-ton ore carriers—Vale’s Ore Tianjin and Aconcagua—simultaneously docked and unloaded at the Shulanghu Ore Transfer Terminal on Shulanghu Island, Zhoushan, Zhejiang Province. This historic event marks the first time globally that such an operation has been successfully executed, positioning Ningbo-Zhoushan Port as the world's first port capable of simultaneously accommodating and unloading two vessels of this magnitude.

The extension project for the unloading berth at the Shulanghu Ore Transfer Terminal commenced construction at the end of 2021. In March this year, it was approved for international operations, officially launching the terminal into its “dual 400,000-ton” era. According to Ren Guoqing, Chairman of Zhoushan Shulanghu Terminal Co., Ltd., under current market freight rates, a 400,000-ton ore carrier incurs approximately USD 45,000 in daily logistics costs while waiting to berth. The ability to simultaneously dock two carriers can save up to two days of waiting time, translating to a reduction of approximately USD 90,000 in costs for shipowners.

Currently, over 37 million tons of ore are transshipped globally through this terminal each year. From an operational perspective, the introduction of “dual docking” capability is projected to increase the terminal’s annual unloading capacity to over 50 million tons, a significant 30% improvement from its previous capacity.

By Chen Yao, Shen Lei, and Zhang Lei

A new platform, Emirates.Estate, has been introduced in the UAE, designed to provide investors with comprehensive property details, market analysis, and the ability to close lucrative deals efficiently.

Emirates.Estate offers powerful tools for searching for residential and commercial properties across the United Arab Emirates (UAE). The platform helps users select top options for living and investment from the market’s available listings, enabling purchases from anywhere in the world.

"The portal allows users to compare properties based on key features such as area, price, and location. This empowers buyers to make informed decisions. They can quickly find and select a property without the hassle of consulting multiple agencies or visiting sellers in person," said Nikolay Zaytsev, Head of Sales for Eurasia and North America at World Real Estate, which includes the portal.

The database of Dubai properties for sale is updated daily, with data sourced directly from partners—developers and agencies with reliable reputations, including the UAE’s largest developers. Around 180 real estate agencies are directly partnered with the portal, and the project's partner pool continues to grow.

Employees answer clients’ questions around the clock and are always ready to discuss the specifics of a particular location, the pros and cons of specific properties, and the purchase procedure.

Currently, the UAE's most in-demand emirates for property purchases are Dubai, Abu Dhabi, Ras Al Khaimah, and Sharjah. In the capital, foreigners are attracted to communities such as Al Reem Island, Saadiyat Island, and Yas Island. Among popular locations of Dubai investment properties for sale are:

• Business Bay
• Palm Jumeirah
• Downtown Dubai
• Dubai Marina

All these and many other areas are presented on the portal. The search system allows users to find properties in a specific city, district, community, or complex. Offers can be filtered by type, price, number of bedrooms and bathrooms, additional amenities, and views from the windows.

“We provide support at all stages of the transaction. Our specialists handle legal assistance, document verification, mortgage arrangement, and deal support. This helps the buyer feel more comfortable and confident,” said Nikolay Zaytsev.

Emirates.Estate provides analytics on the real estate market: price dynamics, sales statistics in various areas, forecasts, and information on the specifics of the visa policy. This helps buyers understand current trends and make informed investment decisions.

The database properties are accompanied by detailed descriptions that include:

• Project name
• Area
• Layout
• Completion date
• Location (marked on the map)
• Distance to the sea and city centre
• Availability of finishing and furnishings
• Information about the complex's infrastructure (availability of a pool, gym, playground, security, CCTV, cable TV, Wi-Fi)

Prices are available in five currencies: USD, EUR, GBP, RUB, and AED.

Both primary and secondary market options are available. Clients wishing to invest in off-plan projects can find offers directly from developers. Specific types of commercial properties—office spaces, cafes, shops, and hotels—can be selected. Land plots of various sizes and purposes are also available, with utilities, access roads, and construction permits.

Address: 27 level, Al Saqr Business Tower, Sheikh Zayed Road, Dubai

UAE License Number: 1046723

About Emirates.Estate

The aggregator attracts 190,000 visitors per month and ranks in the top 5 in the region by traffic. The portal includes 1,594 sections and features more than 20 types of properties: villas, apartments, townhouses, penthouses, duplexes, land plots, and commercial spaces. The database contains over 66,000 properties in total.

To learn more, visit the project’s website: https://emirates.estate.

Clue, the most trusted, data-driven period and reproductive health tracking app, has released findings from a survey on first period experiences and menstrual education across generations. The survey highlights that despite some progress, significant gaps remain especially in preparing young people for menstruation, with 43% of respondents reporting they felt unprepared or uninformed before their first period.

The survey, which was taken by 2,000 members of the Clue community worldwide, found that more than half (51%) of respondents were not comfortable speaking about their period or seeking advice when they first started menstruating, highlighting the continued nature of period taboo.

Key findings from the survey include:

• Most people experience their first period between ages 11-14, with 52% starting between ages 11-12 and 32% between ages 13-14
• Mothers remain the primary source of menstrual education (71%), followed by school (52%) and peers (39%). Dads as main sources were only at 1.8%
• Digital resources play an increasing role, with 21% turning to online searches and 11% to social media for information
• Healthcare providers are surprisingly underutilized, with only 4% citing them as a primary source of period education

"While we're seeing positive shifts across generations, there's still significant work to be done to ensure everyone feels informed and supported during this crucial life transition. And as studies are finding many children are showing signs of puberty earlier than the generations before them, it’s more important than ever to start a conversation around improving early menstrual health education,” said Dr. Cornelia Hainer, Head of Science at Clue. "We're committed to providing the resources to help foster more informed, positive conversations about menstruation across generations."

The survey also revealed encouraging generational progress:

• People with Gen X mothers (born 1965-1980) reported the highest comfort levels discussing periods with their mothers
• 55% of those with Gen X mothers (born 1965-1980) reported positive influences on their period perception, compared to 42% with Boomer mothers (born 1946-1964)
• Similar positive trends continue for those with Millennial mothers (born 1981-1996), with 53% reporting positive influences

For parents wondering how to have the conversation with their children about their first period, the experts at Clue recommend:

• Start early and keep the conversation ongoing. Clue recommends starting the conversation well before puberty starts, which can be as early as 8-10 years old. 
• Make it an ongoing, open dialogue rather than a single “big talk”. Parents and caregivers should emphasize that periods are a sign of a healthy body, not something to hide.
• Go through Clue’s Puberty 101: The Clue guide to getting your period together. It might feel awkward at first, but we can normalize periods by speaking about them matter-of-factly, like any other bodily function.
• Get personal and talk about what it was like to get your first period, what products you used when you first started your period, and how you learned about the menstrual cycle.
• Involve the whole family. Dads and brothers can be part of the conversation as well. This can go a long way toward helping to foster understanding and empathy around periods.  
• Discuss symptoms beyond bleeding (cramps, mood changes, fatigue, breast tenderness, etc.). Explain what's typical and when it’s time to seek medical advice.
• Go to the store together to create ‘period kits’ with a variety of products that can be kept at home, at school or in the car. 
• Be patient and maintain an open-door policy for questions. Every child is different and may need different approaches, so remember to focus on building confidence and body literacy.

More information on the survey can be found here.

About Clue

Clue is the top women-led menstrual and reproductive health app, loved by over 10 million users around the world. With a science-driven approach, Clue enables members to create a powerful personal health record that uses each cycle as a tool to uncover insight into their overall health. From general cycle health education to fertility, pregnancy, menopausal stages, and all changes and choices in between, the Clue app is CE-marked as a Class 1 medical-grade device. Clue regularly partners with researchers from top institutions and universities to help close the data gap and move female health forward. Based in Berlin, Germany, Clue data is protected by the world's strictest data laws (the EU's GDPR) and by Clue's absolute commitment to standing up for the privacy of its users, no matter where they are. For more, visit helloclue.com.

The Global Kratom Coalition (GKC) commends the University of Florida for its new course offering, Kratom as a popular product for self-treatment: An overview for pharmacists. The self-paced, fully online program, approved by the Florida Board of Pharmacy, details the plant’s properties, use patterns, and distinctions between products, providing pharmacists the tools to counsel consumers on safe, appropriate use.

“This is exactly the sort of programming needed to educate pharmacy medical professionals on kratom,” Matthew Lowe, Executive Director of the GKC, said. “By reflecting the latest science, along with the realities of kratom use in the U.S. and product differences, this course will benefit pharmacists, and consumers of kratom generally.”

Products derived from the leaves of the kratom tree (Mitragyna speciosa) have gained popularity in the U.S., where an estimated 24 million people regularly consume them—often in combination with other supplements, over-the-counter meds, and prescription drugs. The products are most often used for relaxation and mood elevation.

“Most health practitioners, pharmacists included, are not knowledgeable about kratom products, and are not well equipped to counsel individuals of kratom use,” Oliver Grundmann, Ph.D. and clinical professor at the University of Florida, said. “This course will benefit pharmacists nationwide and the people they serve, which there are more of every day, given kratom’s rapid growth and innovation in the marketplace.”

Participants who complete the course will be able to:

• Describe the diverse pharmacology of kratom and its active ingredients
• Assess the quality of available kratom products and the potential for drug interactions
• Evaluate appropriate use of kratom for different populations
• Identify the uses of kratom and limitations of use

Registration costs $65. The course counts for 4 contact hours toward consultant re-certification or general hours of ACPE continuing education for pharmacists.

About the Global Kratom Coalition

The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting and expanding access to kratom worldwide. The coalition focuses on advancing scientific research, driving consumer education, and developing robust regulations that protect consumers.

LEASING101, a leading provider of leasing consulting and education for bank lessors, has announced the launch of a new training program aimed at enhancing the leasing knowledge of entire teams. This program, developed by Bill Bosco, CEO of LEASING101, offers lessors, business schools, CPA organizations, and CFOs a cost-effective way to provide comprehensive lease and finance training to all their staff for a single price on an annual subscription basis.

For a one-time fee of $5,000, organizations can grant unlimited access to the training materials for all team members, available 24/7, 365 days a year (366 days in leap years). This all-inclusive subscription eliminates the typical barriers associated with training budgets, making it easier for companies to deliver consistent, high-quality education without the concern of individual training costs.

The training package includes 11 narrated PowerPoint presentations crafted over the course of Bill Bosco's 50-year career in the industry. Additionally, it features six scripted sales call role plays, 28 insightful articles, sample pitch books, and proposal letters. The content caters to both foundational industry knowledge and advanced topics, focusing on mid-to large-ticket sales and structuring. New hires, management, experienced staff, faculty and students will all benefit from this training. The materials are available for online viewing, listening, and reading, although downloading is prohibited to protect the integrity of the content.

Bill Bosco also revitalized the LEASING101 website, which now offers a wealth of free industry resources and information. These resources include articles, downloadable Excel tools for common lease calculations, a free HP12C app, and links to valuable resources such as the Big Four audit firms' lease interpretation guides. These tools are essential for addressing complex lease accounting and structuring questions.

For more information, visit: https://leasing-101.net

Preview the training program via this video: https://youtu.be/aEn30K6rr8Y

About LEASING101

Founded by Bill Bosco, LEASING101 is a premier provider of lease training, consulting, structuring, sales, and marketing for leasing professionals. With over 50 years of experience in the industry (including 30 years with a large international bank), LEASING101 is dedicated to delivering high-quality, accessible training materials that support individual and organizational growth in the leasing and finance sector. For more information, visit https://leasing-101.net.

Valencia-Taghavi LLP is honored to announce its ongoing support and patronage of Inclusion Matters by Shane’s Inspiration through their sponsorship of the Heart to Heart Gala, an annual event hosted by the charity. Scheduled to take place on Saturday, February 15, 2025, at the elegant Taglyan Complex in Hollywood, this event celebrates 27 years of fostering inclusivity for children of all abilities.

A highlight of this year’s involvement is the continued leadership of Benjamin Valencia, Partner at Valencia-Taghavi LLP, who serves on the Board of Directors of Inclusion Matters by Shane’s Inspiration. Mr. Valencia also lent his expertise to the Gala Honorary Committee for Autism Speaks this year, further underscoring his commitment to advocating for children and families with disabilities.

“We are deeply committed to Inclusion Matters and its mission of creating equitable play environments and educational opportunities for children with disabilities,” said Roxana Taghavi, Partner at Valencia-Taghavi LLP. “This gala is not just a celebration but a call to action to continue supporting a world where every child is included.”

The Heart to Heart Gala will welcome over 400 influential guests from the entertainment industry, political offices, and community organizations. Attendees will participate in a night of dining, auctions, and celebration, with proceeds funding critical programs, including the development of inclusive playgrounds and educational initiatives that eliminate biases against children with disabilities.

Inclusion Matters by Shane’s Inspiration has already made a profound global impact, with 80 inclusive playgrounds spanning five continents, reaching over 60,000 children annually in Los Angeles and across 67 countries.

Valencia-Taghavi LLP is proud to stand alongside other sponsors in supporting this impactful event and invites others to join in creating a more inclusive future.

About Valencia-Taghavi LLP

Valencia-Taghavi LLP is a top-rated family law firm in Los Angeles specializing in high asset, high net worth individuals. With a comprehensive understanding of the legal issues that affect families, we advocate for and collaborate with our clients to achieve favorable outcomes based on our extensive experience litigating and negotiating complicated custody and financial disputes. For more information, visit https://vtfamlaw.com.

Waring Vision Institute, a leader in vision correction, is proud to announce the debut of the highly anticipated VISUMAX® 800 with SMILE® Pro technology from ZEISS. This state-of-the-art advancement, recently FDA-approved, represents the future of vision correction and will now be available to residents of the Low Country for the first time. With this introduction, Waring Vision Institute is once again setting a new standard in laser vision correction, offering patients an unparalleled combination of speed, precision, and comfort.

The VISUMAX® 800 with SMILE® Pro is a sophisticated, minimally invasive solution for correcting nearsightedness with or without astigmatism. With its unprecedented ability to treat in less than 10 seconds, this innovative technology offers a faster, more precise, and ultimately more comfortable experience than ever before. By dramatically reducing treatment times while enhancing the accuracy and precision of the procedure, the VISUMAX® 800 sets a new benchmark for laser eye surgery.

The SMILE procedure, which has already transformed the lives of millions worldwide, is distinguished by its gentle approach to vision correction. Unlike traditional LASIK, SMILE does not require the creation of a corneal flap. Patients benefit from faster recovery, less discomfort, and the freedom to return to their everyday activities more quickly—while enjoying life with clear, natural vision.

“We are thrilled to be the first to bring the VISUMAX® 800 and the revolutionary SMILE procedure to South Carolina and the Low Country,” said Dr. George Waring, Founder and Chief Surgeon at Waring Vision Institute. “This technology represents a milestone in vision correction. Our patients can expect the highest level of care, comfort, and precision available today. We are committed to providing the most advanced and innovative solutions in eye care, and the VISUMAX® 800 ensures that every patient who chooses SMILE will experience an unmatched standard of excellence.”

Dr. Michael DeCourcey, a corneal and lens refractive surgeon at the Waring Vision Institute, and the only fellowship-trained SMILE surgeon in South Carolina, is excited to help bring SMILE to the area. “SMILE is rapidly gaining popularity worldwide as a premier option for vision correction, and for good reason,” DeCourcey says. “I have had the privilege to help many patients achieve perfect vision through this life-changing procedure. I am so excited to help bring it to South Carolina and the patients at Waring Vision Institute.”

With the introduction of VISUMAX® 800, Waring Vision Institute continues to expand its reputation as a leader in advanced eye care. As the first practice in South Carolina to offer the SMILE® Pro procedure using this groundbreaking technology, Waring Vision Institute is excited to help patients achieve crystal-clear vision and the freedom from glasses or contact lenses they’ve always desired.

For those seeking a luxurious, innovative, and life-changing solution to their vision needs, there has never been a better time to explore the possibilities with SMILE. If you’re considering vision correction for the first time, Waring Vision Institute is here to guide you through your journey toward clearer vision.

To schedule a consultation or learn more about the VISUMAX® 800 and SMILE, visit waringvision.com or call 843-216-2020.

About Waring Vision Institute

Waring Vision Institute, based in Mt Pleasant, SC, is a leader in advanced vision correction and comprehensive eye care. Headed by renowned ophthalmologist George O. Waring IV, MD FACS, the institute is at the forefront of implementing groundbreaking technologies and treatments in the field. With a mission centered on enhancing patients' quality of life through improved vision, Waring Vision Institute boasts an impressive track record of firsts, including the introduction of the nation's first TENEO excimer laser and South Carolina's first VISUMAX® 800 femtosecond laser. For more information, please visit our website at https://waringvision.com.

Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of growth for the medium.

"We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today's media landscape,” said Anna Bager, President and CEO, OAAA. “With digital OOH driving significant gains and urban formats reflecting return to office trends, we're seeing OOH's unique ability to adapt and thrive in changing environments. Increased investment from top brands and tech leaders across diverse industries further cement OOH's position as a critical component of modern marketing strategies. As we look ahead, the industry's momentum and broad-based growth signal exciting opportunities for advertisers to connect with audiences in impactful, innovative ways."

Key findings for the third quarter are noted below.

Digital OOH Key Growth Driver

Digital OOH, which accounted for 33.2% of quarterly sales, increased 7.3% from a year ago.

Urban Formats Mirror Increased Return to Office Mandates

The Transit category generated the greatest growth compared to the third quarter of 2023, increasing by 8.3%, followed closely by Street Furniture at 7.3% growth.

OOH Growth Across Diverse Industries Reflects Broad Appeal 

Four of the top ten product industries generated double-digit growth: Automotive Dealers & Services +18%, Retail +17.7%, Local Services & Amusements +13.4%, and Government, Politics & Organizations +11%.

Computer Software Leads Product Category Growth

With a remarkable 50% increase compared to the same period last year, the Computer Software category spearheaded the charge. Chain Food Stores & Supermarkets, Architects, Contractors & Engineers, and Legal Services also posted impressive double-digit growth compared to a year ago, growing 23.8%, 18.1%, and 17.7%, respectively.

The top 10 OOH product categories in volume for the third quarter were:

• Legal Services
• Hospitals, Clinics & Medical Centers
• Consumer Banking 
• Domestic Hotels & Resorts
• Quick Serve Restaurants
• Local Government
• Colleges & Universities
• Chain Food Stores & Supermarkets
• Computer Software 
• Architects, Contractors & Engineers 

Record Political Media Spend Also Seen in OOH

OOH political spend increased 31.6% compared to the third quarter of the last presidential cycle in 2020. Campaigns for ballot issues, U.S. House and Senate races, and the presidential race all grew significantly, increasing 60.7%, 184.3%, and 4075.8%, respectively. 

Top Brands Investing in OOH 

Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonald’s, Apple, Verizon, Amazon, Anheuser-Busch, Morgan & Morgan Attorneys, Heineken, Coca-Cola, Universal Pictures, and T-Mobile.

StackAdapt, which was number 11 on the top brands list, drove the Computer Software category growth with a quarterly increase of over $4.5 million in OOH spend.

"Digital out of home advertising continues to gain momentum as advertisers increasingly seek precision targeting and scalable solutions. Programmatic DOOH empowers brands to execute real-time, impactful campaigns that connect physical and digital experiences seamlessly," said Greg Joseph, VP of Inventory Development at StackAdapt. "With advertisers recognizing its potential for driving measurable outcomes, DOOH has seen a surge in demand, highlighting its role as a critical component of modern marketing strategies.”

Among the top 100 OOH advertisers, over half increased their OOH spend from Q3 2023, and 17 more than doubled their spend including (listed by spend % increase): Party City, Smart & Final, Johnson & Johnson, Nestle, GlaxoSmithKline, Walmart, ABC, David Yurman, Nike, StackAdapt, Verizon, Total Wine & More, Meta, Sixt, Heineken, Max and 7-Eleven.

Technology and DTC Brand Adoption

Over one-fifth of the top 100 OOH spenders were technology or direct-to-consumer brands, including these eleven brands which finished among the top 30 (according to spend): Apple, Verizon, Amazon, T-Mobile, StackAdapt, Uber, Paramount+, Samsung, Netflix, Comcast, and Hulu.  

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and MediaRadar/Vivvix (which is not adjusted to reflect changes in data sources), and member company affidavits. Cinema September data was not included in the quarterly analysis because it was unavailable from Vivvix. Revenue estimates include digital and static billboard, street furniture, transit, place-based, and cinema advertising.

For more information about specific category spend, please contact Steve Nicklin at snicklin@oaaa.org or (202) 833-5566.

About the Out of Home Advertising Association of America (OAAA)

The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.

LifeRx.md, a leader in health and wellness solutions, is taking patient engagement to the next level with a groundbreaking daily TikTok livestream. The live stream features an authentic conversation between Liferx.md staff, Real customers, and notable influencers from online GLP-1 communities.

Real Patients, Real Stories

Viewers will hear firsthand from patients like Ashley, who successfully achieved normal cholesterol levels and reversed her fatty liver condition through LifeRx.md’s innovative health programs. These live testimonials provide an authentic look into why people are choosing LifeRx.md and how the process has positively impacted their lives.

Interactive Support and No Commitment Required

During the livestream, potential patients can interact with staff to ask questions, gain insights into the program, and understand what sets LifeRx.md apart—especially the company’s commitment to transparency. With LifeRx.md, there are no membership fees, no contracts, and no commitments. Patients only pay for what they need, receiving fast, personalized service from sign-up to doorstep delivery of GLP/GIP treatments.

Exceptional Patient Experience

LifeRx.md’s focus on patient support is unparalleled. With over 600 glowing reviews, the company prides itself on providing 24/7 patient care and ensuring a smooth, fast process from the moment someone joins the program. Whether it’s answering questions or delivering medications quickly to a patient’s door, LifeRx.md puts the patient first every step of the way.

Join the Conversation

Follow our livestream dedicated account (@liferxmedlive) to stay updated on our current daily live streams schedule.

Visit LifeRx.md to get started on your own health journey today.

About LifeRx.md

LifeRx.md is dedicated to providing personalized, expert care tailored to each patient’s unique needs. With a range of health and wellness services, LifeRx.md empowers patients to take control of their well-being, offering flexible payment solutions that make healthcare more accessible. To learn more, visit LifeRx.md.

Kattly has conducted a new analysis based on data from the European Pet Food Industry Federation (FEDIAF) to map the proportion of households in various European countries that own at least one cat or dog. The results reveal fascinating differences in pet ownership between cats and dogs, as well as between different countries and regions.

Cats dominate over dogs in Europe

The analysis shows that cats are generally more popular than dogs in Europe. On average, 27% of households own at least one cat, compared to 25% that have at least one dog. However, the variations between countries are significant, with some nations showing a clear preference for one pet over the other.

Romania—Europe's most cat-loving country

The analysis identifies Romania as the country in Europe with the highest proportion of cat owners. An impressive 48% of Romanian households have at least one cat, making it the most cat-loving nation in Europe. Poland ranks second with 41%, followed by Latvia in third place with 37%. This highlights a strong tradition of cat ownership, particularly in Eastern Europe. Conversely, Greece has the lowest percentage of cat owners, with only 13% of households owning a cat, followed by Türkiye at 14%.

Hungary and Poland—leaders in dog ownership

When it comes to dogs, Hungary tops the list, with 50% of households owning at least one dog. Poland follows closely with 49%, trailed by Romania (45%) and the Czech Republic (42%). These countries show a clear dedication to dogs as family members.

Pet-loving nations

Romania and Poland stand out as Europe’s most pet-loving nations, excelling in both cat and dog ownership. Romania leads for cats and takes third place for dogs, while Poland secures second place for both types of pets.

Türkiye and Switzerland—low interest in pets

At the other end of the spectrum, Türkiye has the lowest rate of dog ownership, with only 5% of households owning a dog. Coupled with its low percentage of cat owners, Türkiye emerges as Europe’s least pet-loving country. Switzerland also has a low rate of dog ownership, with only 12% of households owning at least one dog, placing it second to last on that list.

Major differences between cats and dogs in some countries

Some countries display notable differences between the number of cats and dogs. In Switzerland and Türkiye, cats are over three times more common than dogs. In contrast, Croatia and Slovakia show a strong preference for dogs, with 69% and 68% more dogs than cats, respectively.

Belgium and the Netherlands—cultural differences between neighbours

Despite their geographic proximity, Belgium and the Netherlands demonstrate striking differences in pet ownership. In Belgium, 33% of households own a cat, and 30% own a dog. In the Netherlands, these figures are much lower: 23% for cats and 18% for dogs. This suggests a stronger pet culture in Belgium compared to its Dutch neighbour.

More cats than dogs per household

Among households that own pets, it is generally more common to have more cats than dogs. In total, there are over 129 million cats in Europe, compared to approximately 106 million dogs. These numbers are spread across 27% of households for cats and 25% for dogs. Countries like Italy, Slovenia, and Finland stand out with notably high numbers of cats per household. In Italy, for instance, there are 10.2 million cats and 8.8 million dogs, even though only 22% of households own a cat compared to 28% that own a dog.

About the survey

The data on cat and dog ownership in European countries pertains to 2022 and was published in a report by the European Pet Food Industry Federation (FEDIAF) in 2024. The analysis is presented on Kattly here.

About Kattly

Kattly, created by cat lovers for cat lovers, is the leading Swedish resource for cat enthusiasts. Born out of our founders Andrew de Lisle, Joakim Flisberg, and Weronica Bartoszek's shared passion for cats, Kattly gathers thorough and accessible resources about cats—from breeds and behaviour to products and health—to provide cat lovers with comprehensive information in one place. Currently live in Sweden, Kattly will be launched in more countries throughout Europe in 2025. For more information, visit https://kattly.se.

As biopharmaceutical sponsors face increasing challenges in securing investigative sites for their clinical trials, the ability to reduce administrative burden on these critical sites can provide a significant competitive advantage. Children's Wisconsin, in collaboration with Simplified Clinical Data Systems, has successfully implemented a groundbreaking automated EHR integration that addresses this need, marking a significant leap forward in improving the efficiency and accuracy of healthcare research.

This innovative solution, which will go live in Q4 2024, addresses the long-standing challenge of manual data entry in clinical research and quality improvement initiatives. By automating the clinical data management process, Children's Wisconsin has demonstrated how EHR integration can revolutionize data capture, saving hundreds of hours and improving accuracy.

For biopharmaceutical sponsors, this breakthrough showcases the profound impact EHR integration can have in reducing the burden on investigative sites—a critical factor in an increasingly competitive landscape for securing high-performing research partners. As the industry continues to face the challenge of site selection, the Children's Wisconsin example serves as a powerful proof point for the value of streamlining clinical data management through cutting-edge technological integration.

The new system, developed using Simplified Clinical's Universal Data Integration Gateway (UDIG), enables direct transfer of patient data from the Electronic Health Record (EHR) to the Advanced Cardiac Therapies Improving Outcomes Learning Network (ACTION) database. This groundbreaking integration eliminates the need for manual data abstraction, a process that has traditionally been time-consuming, costly, and prone to errors.

Dr. Robert A. Niebler, who spearheaded the implementation at Children's Wisconsin, commented on the project's impact: "This automated system has transformed our clinical data management process. By eliminating manual data entry, we've not only saved hundreds of hours of clinician and research assistant time but also ensured 100% accuracy in data transfer from our Epic EHR to the ACTION database. This allows our staff to focus more on patient care, which is our ultimate goal."

The implementation process involved creating custom data abstraction forms within the Epic EHR system to mirror the fields required by the ACTION database. Secure data transmission protocols were established, leveraging existing data use agreements to facilitate the electronic transfer of information without requiring direct external access to the EHR.

John Schwope, CEO of Simplified Clinical Data Systems, emphasized the broader implications of this technology: "Our UDIG system represents a paradigm shift in clinical data management. By automating the data transfer process, we're doing our part in addressing worldwide health worker challenges; we're opening up new possibilities for research and quality improvement across the healthcare sector. This solution is scalable and can be applied to virtually any registry or research project currently relying on manual data abstraction. Children's Wisconsin and Simplified Clinical Data Systems are at the forefront of this transformation, and are setting a new standard for clinical data management in the healthcare industry.”

Key benefits of the new system include:

• Significant time savings for healthcare professionals
• 100% data accuracy in reflecting EHR data
• Improved efficiency in data collection and management
• Increased focus on patient care

The success of this implementation at Children's Wisconsin serves as a model for other healthcare institutions looking to streamline their clinical data management processes. The ACTION registry forms and fields developed for this project are directly transferrable to any organization using Epic as their EHR vendor, potentially benefiting numerous healthcare providers across the country.

Dr. Niebler added, "The scalability of this solution is particularly exciting. We've already identified several other registries and research projects within our institution that could benefit from this automated approach. The potential for improving research outcomes and, ultimately, patient care is immense."

For more information about this innovative system or to explore implementation possibilities, healthcare institutions are encouraged to contact Simplified Clinical Data Systems.

About Children's Wisconsin

Children's Wisconsin is the region's only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wisconsin, is recognized as one of the leading pediatric health care centers in the United States. To learn more, visit https://childrenswi.org.

About Simplified Clinical Data Systems

Simplified Clinical Data Systems is a leading provider of innovative healthcare technology solutions, specializing in data integration and management for clinical research and quality improvement initiatives. For more information, visit https://www.simplifiedclinical.com.

Historic Neir’s Tavern, NYC’s oldest continuously operating tavern, is teaming up with the award-winning LIJ Forest Hills Hospital to host a free flu shot pop-up event on Wednesday, November 20 from 6 p.m. to 8 p.m. This event not only prioritizes public health but also supports local food relief efforts during the holiday season.

The first 30 participants to register at bit.ly/flushottogiveback will receive $5 off their tab, and Neir’s Tavern will donate $2 per participant to Queens Together, a local organization dedicated to food relief efforts.

Flu season can be severe, with the CDC reporting 2023–24 influenza season in the U.S. resulted in an estimated 15 million medical visits, 380,000 hospitalizations, and 17,000 deaths. This initiative emphasizes the importance of getting vaccinated ahead of the holiday gatherings.

“As the holidays are fast approaching and more people gather, this partnership with LIJ Forest Hills Hospital is critical in offering opportunities to the community to guard against the inevitable uptick in infections during the holiday season,” said Loycent Gordon, owner and CEO of Neir’s Tavern.

"At Long Island Jewish Forest Hills, we're thrilled to team up with historic Neir’s Tavern to bring flu shots right to the heart of our community. It’s all about making healthcare accessible in places that feel like home, and there’s no better spot than Neir’s to bring people together for a healthier season," said Stancy Saji, Program Manager at LIJ Forest Hills Hospital.

Expanding the Partnership Beyond Flu Season

In January, Neir’s Tavern plans to launch a food and non-alcoholic cocktail and beer program for residents participating in Dry January and seeking healthier dining options in the new year. This program reflects the tavern’s ongoing commitment to creating meaningful partnerships that benefit the community.

About Neir’s Tavern

Founded in 1829, Neir’s Tavern is NYC’s oldest continuously operating tavern, known for its nostalgic dining ambiance and role in iconic films, American history, and community-driven programs. It offers award-winning burgers, classic cocktails in a welcoming atmosphere as it marches toward its 200th anniversary in 2029. For more information, visit https://neirstavern.com.

About LIJ Forest Hills Hospital

Located at 102-01 66th Road in Forest Hills, New York, LIJ Forest Hills Hospital is part of Long Island Jewish Medical Center and is nationally recognized in nine specialties by U.S. News & World Report’s 2024–25 Best Hospital rankings. It is the only hospital in Queens and NYC to achieve Pathway designation, under the leadership of Executive Director Lorraine Chambers Lewis. To learn more, visit https://foresthills.northwell.edu.

About Queens Together

Queens Together is a restaurant-driven food relief organization that has partnered with Neir’s Tavern during its 195th anniversary year (2024–25) to ensure that local communities receive essential food relief during critical times. To learn more, visit https://queenstogether.org.

Panini America, the world’s largest sports and entertainment collectibles company, announced today an exclusive, multi-year agreement with the University of Connecticut’s Paige Bueckers for autographed trading cards.

Bueckers, a two-time first team All-American and the 2021 collegiate Player of the Year, joins Angel Reese and Caitlin Clark as women’s basketball stars who have partnered exclusively with Panini.

A senior, Bueckers will be featured across Panini’s collegiate products, including Panini’s Instant Card platform, as well as several unique Panini marketing activations, including a product line specifically focused on the pioneers of the women’s game who have inspired Paige and integration into a full team set of the 2024-25 UConn Women’s Basketball team. Bueckers’ initial Panini Instant Card will be available at www.paniniamerica.net.

“Paige is an incredible talent and one of the most accomplished, and influential players in the country, and we are excited to welcome her to the Panini family,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “Our partnership with her is an exciting addition to our team of elite athletes, and we look forward to offering fans her products for years to come.”

Bueckers, a 6-0 guard, averaged a career-high 21.9 points and 5.2 rebounds last season in leading UConn to a 33-6 record and an appearance in their 23rd NCAA Final Four. So far this season, Bueckers is averaging a team-high 21.3 points per game and shooting 65% from the floor for the Huskies, who are 3-0 and ranked second in the country.

The partnership with Bueckers is the latest extension of Panini’s commanding presence in the collegiate NIL space. Panini recently introduced Panini College, a dedicated NIL platform that enables all athletes at a partner university to have their own Panini trading card under the Panini NIL brand. The platform has initially launched with football and volleyball athletes at Ohio State University, the University of Nebraska and the University of Texas, and will be expanding to additional partner schools and sports over the next few months. Panini and the University of Connecticut recently renewed their long-term relationship.

“Growing up I used to collect cards of all my favorite players, to know that my teammates and I will have our own Panini trading cards and that fans are going to go collect it is really special,” said Paige Bueckers. “I can’t wait to collaborate on projects that give collectors and fans more ways to celebrate our game.”

In addition to Bueckers, Panini also currently has exclusive partnerships with multiple collegiate athletes, including V.J. Edgecombe, Tre Johnson, Quinn Ewers, Jalen Milroe, Dylan Raiola, Arch Manning, Lexi Rodriguez, Julian Sayin and Zachariah Branch.

About Panini America

Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, LIV Golf, WWE, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or

http://blog.paniniamerica.net. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.

Leading smart home technology company 3i is making its debut in the U.S. market with the launch of the 3i S10 Ultra, an advanced robot vacuum  designed to transform home cleaning. Officially launch on Amazon this November, the S10 Ultra introduces breakthrough features like the WaterRecycle™ System, UltraReach™ Roller Mop, and AI-powered DirtScan™ technology. As 3i expands into the American market, the S10 Ultra aims to set a new standard for smart cleaning by offering unparalleled convenience, efficiency, and innovation.

The 3i S10 Ultra goes beyond simply automating cleaning tasks—it redefines them. With cutting-edge technology and intelligent design, it delivers a level of performance so seamless and efficient, it feels as though it’s running itself. This is more than a robot vacuum; it’s a game-changing innovation that transforms the way you approach home care.

The Core of 3i S10 Ultra: Technology Meets Convenience

Smart cleaning devices should save you time and eliminate hassle, not add to it. The S10 Ultra is designed around this very principle. Here are the core features that set it apart:

• WaterRecycle™ System—Redefining Hands-Free Cleaning: The patented WaterRecycle™ System in the S10 Ultra represents a groundbreaking advancement in smart cleaning technology. Designed to address user frustrations with frequent water changes and complicated installations, this innovative system ensures continuous cleaning without interruptions. Using sub-boiling distillation, the system separates wastewater into wet and dry components through precise heating. As moisture evaporates, solid waste is collected in a dust bag for easy disposal, while the condensed moisture is transformed into purified water for reuse. This eliminates the need for drainage or manual water replacement, offering unparalleled convenience and flexibility in placement anywhere in the home. With the S10 Ultra, 3i becomes the first in the industry to integrate such cutting-edge technology into home cleaning solutions.
  
  
• UltraReach™ Roller Mop—Precision Cleaning for Complex Spaces: The UltraReach™ Roller Mop is engineered to excel in areas where traditional robot vacuums fall short. With its precision design, it effortlessly reaches baseboards, corners, and spaces under furniture, ensuring thorough cleaning even in the most hard-to-access areas. Its adaptability across multiple surfaces—including hardwood, tile, and other flooring types—delivers consistent and professional results throughout the home. The advanced self-cleaning system features 12 precision spray holes that ensure optimal water flow and reach, while an integrated scraper keeps the roller mop spotless and free of residue.
  
  
• DirtScan™ Technology—Intelligent Cleaning with Purpose: The DirtScan™ Technology leverages advanced AI to elevate the efficiency and precision of the cleaning process. By mapping and analyzing high-traffic and heavily soiled areas, DirtScan™ ensures the S10 Ultra focuses its efforts where they are needed most. This targeted cleaning approach eliminates inefficiencies, maximizing cleaning effectiveness while minimizing operational time.

Real-Life Impact: The S10 Ultra for Every Lifestyle

• Busy Families: Between work, school, and family activities, cleaning can feel impossible to keep up with. The S10 Ultra’s WaterRecycle™ System and UltraReach™ Roller Mop keep floors clean with almost zero supervision. Set it, let it run, and come home to a spotless floor—even after a hectic day.
• Tech Enthusiasts: If you love integrating high-tech solutions into your home, the S10 Ultra’s AI-powered features, like DirtScan™ and real-time monitoring, bring next-level functionality. It’s not just a robot; it’s a connected, responsive cleaning companion that adapts to your needs.

Limited-Time Discount Code

The 3i S10 Ultra is available for order on Amazon now!  To celebrate the launch, 3i is offering exclusive deals to early adopters, including:

• Special Launch Pricing: Head over to our Amazon to claim a $200 coupon, and use the discount code 3IS10ULTRA at checkout for an extra 5% off to save $95!

These limited-time deals are perfect for anyone wanting to experience smart cleaning without breaking the bank. With bonuses, there’s no better time to see what 3i’s tech can do.

Elevating Home Cleaning to a Professional Standard with the 3i S10 Ultra

Renowned for its cutting-edge innovation and superior craftsmanship, the 3i S10 Ultra is redefining the standards of home cleaning. This flagship product combines advanced technology and thoughtful design to deliver a seamless cleaning experience. From maintaining consistently fresh water to intelligently adapting to the unique layout of your home, the S10 Ultra ensures no detail is overlooked. Its precision and performance transform routine cleaning into a highly efficient, effortless process.

This isn’t just about simplifying cleaning—it’s about redefining convenience, freeing you to focus on what truly matters. As a trusted name in smart home technology, 3i has created a product that represents the next level of cleaning excellence.

Be Part of the Revolution

Take the opportunity to join the new era of intelligent living and experience the unparalleled professionalism of the S10 Ultra. Don’t miss out—this exclusive launch is available for a limited time, offering you the chance to elevate the home care experience with one of the most advanced cleaning solutions on the market.

About 3i

3i, a pioneer in smart home technology, stands for Imagination, Innovation, and Intelligence. Our team of exceptional engineers embodies a culture of craftsmanship, committed to precision and excellence. With a vision to reach the pinnacle of the smart home industry, 3i is dedicated to delivering first-ever products that enhance everyday life and shape a limitless future. To learn more, visit https://us.3itech.com.

The latest fDi Tourism Investment Report 2024: Global greenfield investment trends in tourism, released by the Financial Times in collaboration with UN Tourism and with the support of the Diriyah Gate Company, offers an in-depth look at global greenfield investment trends in tourism, emphasizing recovery from the pandemic and outlining current developments.

According to the report, the tourism sector (international tourist arrivals and receipts) showed strong growth in 2023, with international tourism receipts already +3% up compared with the level of 2019 (a record high for the sector).

Foreign investors announced a total of 1,943 FDI projects in the tourism cluster between 2019 and 2023 according to fDi Markets, the greenfield investment monitor of the Financial Times. These projects garnered an estimated $106.7 billion in capital investment and created an estimated 259,800 jobs. Even though tourism investments have not fully returned to pre-pandemic levels, the future of the sector looks positive.

Regional Highlights and Trends

The fDi Tourism Investment Report underscores the regional differences in FDI recovery within the tourism sector:

• Europe: Leading in global tourism FDI projects, Europe attracted 867 projects between 2019 and 2023, accounting for 44.6% of total global investment, highlighting its resilience in a cautious investment climate.
  
  
• Asia-Pacific: The number of tourism FDI projects in the region grew by 59.5% between 2022 and 2023, from 42 to 67, with capital investment rising by 125.3%, a positive sign taking into account that the Asia and the Pacific Region has just received 65.4% of the international tourist arrivals registered in 2019.
  
  
• Latin America and the Caribbean: The Latin America and the Caribbean region attracted 221 tourism FDI projects between 2019 and 2023. This resulted in $20.5 billion in capital investment and approximately 73,400 jobs. As the region has already surpassed 2019 international tourist arrives levels, this gives a positive investor confidence in the region’s tourism sector’s long term profitability.
  
  
• Middle East and Africa: Between 2019 and 2023, the Middle East and Africa recorded 314 tourism FDI projects, totaling an estimated $18.1 billion in capital investment and creating approximately 40,700 jobs. The number of tourism FDI projects in the region increased by 16.1% between 2022 and 2023, from 62 to 72, with capital investment growing by 12.2%.

Sustainability and Innovation in Focus

The report identifies an increasing focus on sustainable tourism investments, as destinations leverage innovation and technology, including AI and blockchain, to reduce environmental impact while enhancing visitor experiences, and the growing involvement and appetite of sovereign wealth funds, as they believe that the long term future of the tourism sector looks positive and profitable.

A Call for Sustainable Growth

In light of the industry’s complex recovery, the fDi Tourism Investment Report 2024 advocates for quality over quantity in tourism. It suggests that diversification of destinations, implementation of eco-friendly policies, and advancements in sustainable infrastructure are essential for ensuring long-term growth in global tourism.

Jacopo Dettoni, Editor-in-Chief at fDi Intelligence, emphasized the significance of sustainable tourism, noting, “The world we live in has changed, and so must our approach to tourism. Climate change and resource management are reshaping how and where people travel, which calls for a responsible shift toward sustainable investments.”

UN Tourism Secretary-General Zurab Pololikashvili said: “The rise of new technologies and the need for greater sustainability are constantly impacting the tourism sector, presenting both opportunities and challenges that call for innovative approaches. More and better-targeted investment will be key to transforming the tourism sector, creating jobs, and driving inclusive and sustainable growth.”

UN Tourism Executive Director Natalia Bayona adds: "This report offers a comprehensive, data-backed perspective on the state of play in greenfield tourism investments, enabling policymakers and industry leaders to make sound, future-oriented decisions for sustainable growth. Investing in people, particularly younger generations, is key as the tourism industry employs more than 50% of the global workforce under the age of 25. As we move forward, our focus on innovation and strategic investments will adapt to the evolving needs of travellers, support community wellbeing, and ensure the sustainability of the sector and our planet.”

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. For more information, visit https://www.unwto.org.

Statusphere, a leading micro-influencer marketing platform, has released its first annual The State of Micro-Influencer Marketing Report, offering benchmarks and data-driven strategies to optimize brands' creator partnerships in 2025. The report draws from 34,896 influencer posts across 974 campaigns run through the Statusphere platform between January 2022 and August 2024.

“Success in influencer marketing isn’t about massive followings—it’s about authentic engagement,” said Kristen Wiley, Founder & CEO of Statusphere. “This report provides brands with data-driven insights about creator partnerships that drive real results.”

Report Highlights and Key Findings

• Campaign Benchmarks: Average engagement rates, top content types, and actionable metrics to refine creator strategies
• Top Industries: Discover how sectors like Beauty, CPG, and Health & Wellness maximize micro-influencer results
• Emerging Trends: Predictions for leveraging micro-influencer content effectively in 2025 and beyond
• Success Metrics: 81% of brands report micro-influencers exceed expectations, with short-form videos averaging 11.9% engagement

The key takeaway: Statusphere's report confirms the impact micro-influencers have in scaling brand engagement. Micro-influencers are a highly effective marketing channel for B2C brands, because they generate authentic user-generated content (UGC) on behalf of brands, drive engagement to their ads consistently, and ultimately increase brand awareness.

Download the Full Report

To access the full report with insights and benchmarks to elevate your 2025 marketing strategy, click here.

The report data is powered by Statusphere’s proprietary matchmaking technology, aligning brands with vetted influencers based on 250 unique targeting parameters to optimize campaign success.

About Statusphere

Statusphere is a micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations in a fraction of the time. Trusted by 400+ companies, the platform combines a recruitment-free creator matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment. To learn more, visit https://joinstatus.com.

In a significant move to revolutionize podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape by integrating NumberEight's sophisticated audience intelligence with Barometer's extensive contextual and brand safety data.

By leveraging state-of-the-art AI, this partnership is crafted to enhance the targeting and effectiveness of podcast ads, ensuring that they are not only precisely targeted but also strategically placed within the content that resonates with specific brand values and audience preferences. This innovative approach promises to significantly influence the industry by providing more effective and relevant advertising solutions and enhancing targeting, planning, and measurement strategies. The combination of both approaches allows for the discovery of the most relevant podcasts for advertisers seeking to align with suitable content, as well as the identification of podcast lookalikes, optimizing ad placement and audience engagement.

Innovative Approach to Podcast Advertising

The core of this partnership lies in the integration of NumberEight's technology, which utilizes anonymized publisher data and contextual information from RSS feeds, enabling the prediction of audience demographics without relying on traditional, privacy-invasive methods. This privacy-first approach uses machine learning to safeguard user privacy while providing accurate insights, allowing advertisers to effectively connect with the right audiences globally without geographical limitations.

Barometer's contextual engine complements this by offering real-time, AI-driven analysis of content suitability across multiple channels, ensuring that ads are not only effectively targeted but also placed within suitable and safe content environments. This dual approach ensures that podcast advertising is both impactful and aligned with brand values and audience preferences.

Key Benefits of the Partnership 

This collaboration enables advertisers to transcend traditional guesswork in media planning by providing precise contexts for their campaigns, aligning perfectly with audience interests and the content themes to drive higher ROI from premium, open-internet content. Publishers will benefit from access to nuanced data about their inventory, enhancing decision-making and monetization strategies while empowering sales teams and clients with valuable content insights. Platforms are invited to join in setting new standards for programmatic omnichannel advertising, leveraging our partnership’s advances in AI to significantly enhance advertising effectiveness across diverse media channels.

Dr. Tamara Zubatiy Nelson, CEO of Barometer, comments on the partnership: "By aligning Barometer’s robust contextual insights with NumberEight’s audience intelligence, we are setting a new standard in podcast advertising that prioritizes user privacy and brand safety. This marks a major step towards advertiser confidence and is truly a game-changer for the industry."

Abhishek Sen, CEO of NumberEight, adds: "Podcast advertising is all set to receive a turbo boost as we combine NumberEight’s ID-less data with Barometer’s  state-of-the-art contextual capabilities, thus empowering advertisers to create highly personalized ad experiences in previously challenging environments."

This collaboration enhances advertising by allowing brands to more effectively plan, target, and measure campaigns, aligning with privacy and safety standards to improve the experience for all parties involved and promising a transformation in podcast advertising through ethically sound solutions.

About Barometer

Barometer is an omni-channel, AI-powered contextual engine with best-in-class brand suitability and contextual targeting solutions in audio. They help the largest brands in the world responsibly activate at scale in impactful channels like podcasts. Their patent-pending AI Brand Integrity Cloud uses natural language processing to analyze podcasts based on industry standard taxonomies including the IAB Content taxonomy 3.0 for contextual targeting and the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework. Their solutions drive radical transparency across the entire ad ecosystem building trust between the buy and sell sides to usher in a new era of scale and contextual understanding. Through their investment in ensuring diverse voices & news content are not blocked inappropriately, Barometer helps brands ensure their brand standards don’t come at the expense of their brand values.

For more information, visit http://www.thebarometer.co.

About NumberEight

NumberEight is a pioneering behavioral intelligence company that has reimagined identity without the use of identifiers. Their innovative on-device AI products empower publishers and ad platforms to enrich their ads with intelligent, ID-less data, enabling advertisers to reach target audiences in a future-proof, privacy-first manner, without compromising effectiveness. To learn more, visit https://numbereight.ai.

Pronto Translations, a leading translation service in New York, has been integrating generative AI technology such as ChatGPT into its workflows for the past 18 months to support its translation processes. 

Following the initial report issued last April, which detailed common AI errors, continuous enhancements in deploying AI have necessitated an update due to the emergence of further drawbacks that impact AI translation processes. Despite ongoing improvements to AI engines, experiences at Pronto Translations confirm that while AI technologies like ChatGPT can assist with translation efforts, they are not capable of replacing human translators. Effective translation requires a collaborative approach between AI tools and skilled linguists. Below are the 10 most critical reasons identified by Pronto Translations:

1. Mistranslation Risks: ChatGPT generally excels more than many other machine translation tools in identifying the correct contexts for meanings. However, significant errors have been observed, such as confusing “nuts” meant for vehicle assembly with edible nuts, or misidentifying a washer as a laundry appliance in a car maintenance manual. These errors underscore the risks involved in relying solely on AI for translation.
   
   
2. Fabrication of Information: ChatGPT can occasionally generate inaccurate content, especially when dealing with less familiar or obscure terms and concepts. While it handles well-known information from its training data competently, it struggles in areas where the data is scant or the terms are not widely recognized. In such instances, ChatGPT may make educated guesses, leading to translations that are not only imprecise but also potentially misleading. This is particularly problematic in technical or specialized texts where each term has specific and significant implications.
   
   
3. Difficulty with Proper Names: Proper nouns, including company names, individual names, and titles, pose a major challenge for AI translation tools. Errors in translating company names or executive names can be particularly severe, especially when dealing with languages that use different alphabets, such as Chinese versus English. Mistranslating a company’s name or an executive’s name on a press release that goes out on the wires with the error intact could lead to severe repercussions for a translation agency.
   
   
4. Failure to Identify Obvious Errors in Original Text: Occasionally, documents sent for translation include errors so evident that any human translator would likely spot and report them to the client. However, ChatGPT may fail to recognize these mistakes, leading to inaccurate translations. This oversight can perpetuate and even amplify the original errors, potentially compromising the integrity of the entire translated document.
   
   
5. Overuse of Modern Jargon: ChatGPT often defaults to using trendy terminology due to recent updates in its data. For instance, terms like “pivotal” and “foundational” are overused where synonyms such as “critical,” “necessary,” “key,” “fundamental,” or “essential” could provide variety. In translating technology-related texts, the frequent use of “innovative” becomes monotonous. Using alternatives like “recent,” “sophisticated,” “state-of-the-art,” “original,” or “novel” could enhance the translation.
   
   
6. Omission of Content in Long Documents: In lengthy texts, AI may omit significant information, particularly towards the end, which can compromise the overall accuracy of the message. This issue is particularly critical in the translation of lengthy legal documents, where essential terms or conditions at the end of the document may be overlooked, potentially altering its legal meaning.
   
   
7. Overly Literal Translations: Striving for the "perfect" translation can lead AI to produce word-for-word interpretations, which miss the subtleties and adaptability necessary for genuine communication. For example, the phrase "break a leg" could be inaccurately translated into another language as a literal command to injure oneself, rather than as an expression of good luck.
   
   
8. Challenges in Resolving Ambiguity in Source Texts: AI often encounters difficulties in translating texts that lack clarity or contain ambiguous phrasing, impacting the accuracy and quality of translations. For instance, when the original text refers to "the bank" without additional context, AI might struggle to discern whether it pertains to a riverbank or a financial institution, leading to potential inaccuracies.
   
   
9. Introduction of Extraneous Content: Although this issue has been somewhat mitigated of late, it remains a substantial risk. ChatGPT can sometimes "hallucinate," inaccurately generating sections that were not present in the original text. For instance, when tasked with translating an article about a Nigerian artist in Italy, the AI included several paragraphs detailing multiple Nigerian artists residing in Italy, which were not mentioned in the original document.
   
   
10. Misunderstanding of Contextual and Cultural Subtleties: AI can sometimes misread or ignore subtle contextual and cultural aspects of language, particularly in professional or semi-formal settings. An example is the use of "abrazos" in Spanish or "abraços" in Portuguese, commonly used to conclude informal business communications. While translating these as "hugs" might be technically correct, it does not reflect the intended tone or cultural significance—a friendly yet professional farewell. To an English-speaking audience, ending a professional note with "hugs" might seem odd.

The above is just a partial list. To read the full report, visit: Why Chat GPT Isn’t Enough: 17 Crucial Points for Translation Tasks

These challenges are not unique to ChatGPT but are common issues found with all recently AI-enhanced machine translators, including those from Google, DeepL, and Microsoft, as well as ChatGPT’s rivals like Google’s Gemini and Baidu’s ERNIE. When you or your organization have important documents to translate, involving professional translators is essential to eliminate risk and maintain your reputation.

About Pronto Translations

In business for 25 years, Pronto Translations is a tightly run international organization, with offices in New York, Nîmes (France), Nanjing (China), Seoul, and Osaka, providing high-quality interpretation, translation and localization services.

Pronto’s team includes more than 1,000 translators covering 122 languages, each selected for their specific industry expertise. The translators, many of whom hold degrees from leading universities or certifications from professional associations, work through a secure portal to ensure quality and confidentiality. The operation’s 24/7 availability allows for quick turnaround on urgent projects, even during weekends and holidays.

With more than two decades of experience in transforming corporate messaging into the world’s most spoken and lesser spoken languages, Pronto Translations is the go-to service and solution for the marketing and public relations needs of any firm wishing to communicate with the world’s audiences in their own languages.

To learn more, visit https://prontotranslations.com.