On November 11, 2025, 21 veterans across the United States will receive a gift that goes beyond gratitude: free, safer shower systems designed to restore their independence and dignity. Through Baths for the Brave, home improvement companies nationwide are donating their time, materials, and expertise to transform dangerous bathrooms into safer havens for America's heroes.
Founded by entrepreneur and author Brian Gottlieb in honor of his late father, a veteran, Baths for the Brave addresses a critical safety issue facing many who have served. According to the Department of Veterans Affairs, bathrooms are the most dangerous rooms in the home for those with mobility issues, with 60% of falls happening within the home, often with severe or fatal consequences.
"Many veterans face mobility issues where taking a simple shower becomes a challenge," says Gottlieb, who built his home improvement company from $3,000 on a folding table to nearly a billion in cumulative sales. "Safer shower systems restore their ability to care for themselves with dignity and confidence in their own homes."
A Mission Bigger Than Business
For Gottlieb, success isn't measured by revenue. It's measured by community impact. "It's the idea of when you make a positive impact in the life of one individual, is how to take part in changing the world," he explains. "What I love about the blue-collar industry is that there are so many talented people that are great at working with their hands, and they just rise up when there's an opportunity to make a difference doing that. So they get to do what they love, what they're excellent at, and just really change the life of a veteran. It's great for everybody. It's great for the veteran. It's great for the installer, and it's great for the community."
Transforming Lives, One Shower at a Time
The emotional impact of these installations is profound. "There isn't a dry eye in the house, because so many veterans are so proud, and they don't want the help," Gottlieb shares. "You almost have to talk them into saying it's okay to receive, let us do this for you. And when they finally see that new shower and they realize, 'Oh my gosh, I no longer have to grab onto my shower curtain and step over a bathtub and risk slipping and falling in my own home, I can bathe myself and wash myself with dignity,' there's that feeling of pride that they get. It's a very emotional process. They feel cared for as they should."
There are veterans being honored in Texas, Mississippi, Ohio, Indiana, Michigan, Minnesota, Maryland, Florida, Washington, Arizona, Oregon, Wisconsin, Georgia, and more!
Why This Matters
- Safety crisis: According to the VA, bathrooms are the most dangerous rooms for those with mobility issues. 60% of falls happen at home. Walk-in showers can significantly reduce these risks, the least we can do for those who served.
- Restored independence: "The freedom to care for oneself at home is a privilege our veterans have earned," says Gottlieb. "A safer shower alleviates fears and maintains their independence."
- Community impact: By mobilizing skilled tradespeople across the nation, Baths for the Brave demonstrates how businesses can use their expertise to serve those who served us. They’ve installed about 250 free shower systems, nearly $4 million in free shower projects, in 35 states since inception.
For visual elements, contact us to download assets.
About Baths for the Brave
Baths for the Brave is a nationwide initiative founded by Brian Gottlieb, author of Beyond the Hammer and successful entrepreneur. The program brings together home improvement companies across America to provide free, life-changing bathroom remodels to veterans with mobility issues. Each installation is designed to restore safety, independence, and dignity to those who have sacrificed for our country. To learn more, visit www.bathsforthebrave.com.
About Brian Gottlieb
Brian Gottlieb is an entrepreneur, author, and philanthropist who built his home improvement company from $3,000 to nearly a billion dollars in cumulative sales. He founded Baths for the Brave in honor of his late father, a veteran, believing that true success is measured not by revenue, but by positive community impact.
Brian Gottlieb is available for interviews and can provide access to installation day coverage, veteran testimonials, and before/after transformations. For local markets we can arrange veteran interviews as well as access to installation reveal day with the sponsoring company on November 11.
For more information, visit briangottlieb.com.
Media Contact
Lynn Smith
Lynn Smith Media & Communications
lynn@lynnsmithtv.com
+1 646-717-0354
