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Unusual Group, a collective of specialist agencies focused on helping founders build exit-ready businesses, today announced that its founder, Luke Tobin, has signed with Pan Macmillan to publish his first book on performance in high-pressure environments in the second quarter of next year. Aimed at anyone who wants to push to their next level in demanding situations, the book will draw on Tobin’s experience in fast-growth businesses and boardrooms and complements the support Unusual Group and Tobin Capital provide to founders.

Luke Tobin is a British entrepreneur, investor, and three-time-exited founder. He is best known for scaling Digital Ethos into one of the United Kingdom’s fastest-growing digital agencies before its multimillion-pound sale. Across his career, he has built and exited businesses with a combined exit value of more than £20 million. Through Unusual Group and Tobin Capital, he now focuses on helping founders build businesses that are both healthier to run and more attractive to buy. With content reaching tens of millions of people each month, Tobin has become one of the most-followed and trusted voices on business growth, leadership, and the realities of building companies that last. His straight-talking style and track record as a three-time exited founder have positioned him as a key figure for leaders who want practical insight rather than hype..

Performance in High-Pressure Environments

The forthcoming Pan Macmillan book marks Tobin’s first major publishing project and will distil lessons from his experience building and exiting multiple businesses, as well as his work with founders and leadership teams across the Unusual Group portfolio and wider network.

Rather than offering a step-by-step formula, the book will explore what happens to people when the stakes feel high, and what often separates those who stay stuck from those who keep progressing. It will examine how ambition, pressure, and opportunity collide in modern work and leadership, and what that means for anyone trying to move forward.

“Most people who want to achieve more in their work or business are already under a lot of pressure, whether that is from investors, clients, teams or their own expectations,” Tobin said. “This book is about helping them see that pressure more clearly and understand the patterns it creates, so they can keep moving towards what they want instead of being quietly held back by it.”

The book is intended for a broad readership of people responsible for results who want to move to the next level, including founders, executives, and senior operators across sectors.

A Challenging Landscape for Agencies and Services Businesses

The announcement comes at a time when Tobin believes the operating environment for agencies and other service businesses is becoming more complex.

On the surface, conditions for growth appear favourable. Capital is available, technology is more accessible than ever, and there are numerous playbooks for scaling. In practice, Tobin argues, many founders are feeling the strain.

Artificial intelligence and automation are transforming clients' expectations of agencies and professional services firms. Standardised tasks are easier to automate or outsource, which can push fees down while salaries, office costs, and compliance costs rise. Clients expect more value, faster delivery and clearer accountability. Many of the retainers that drive agency revenue were scoped for a different era.

Inside the business, founders are carrying a heavy mental and operational load. Many agencies are busy but not bankable. They show growth on a revenue chart, while the underlying margin remains thin and dependent on a handful of key clients or key people.

“I speak to founders who have built impressive revenue numbers yet feel further away from a real exit than ever,” Tobin said. “They have a job, not an asset. They have activity, not a system. And they are tired. You cannot spreadsheet your way out of a broken model.”

“There has never been more advice for founders, but very little of it comes from people who have actually built and sold businesses,” he added. “That is the gap we are trying to close.”

Connecting Capital, Infrastructure and Human Performance

After exiting his own businesses, Tobin found himself in regular conversations with founders who were wrestling with similar challenges: strong top-line growth but weak margins, overreliance on key individuals, and limited visibility into how to build a company buyers would value.

Unusual Group was created to address those issues. It is a collective of agency owners and operators who have built, scaled and exited businesses. The group focuses on three core areas: back-office infrastructure, practical growth support and peer learning between founders.

On the infrastructure side, Unusual Group helps agencies strengthen their finance, legal, technology and operational governance so they can withstand scrutiny from buyers and investors. On the growth side, it supports founders with pricing, new business systems, service design, productisation and the intelligent use of AI inside delivery teams. On the human side, it provides decision support and a network of peers who understand the pressures of agency leadership.

“Founders need people around them who understand their model and share what has really worked, not just theory,” Tobin said. “Our role is to bring capital, infrastructure and lived experience together so they can build businesses that are both resilient and valuable.”

Backing Mission-Led Founders Through Tobin Capital

Alongside Unusual Group sits Tobin Capital, Tobin’s investment vehicle for backing visionary, mission-led founders across sectors. Tobin Capital combines founder-friendly capital with operator insight, supporting businesses with proven momentum, clear differentiation and leaders committed to pushing the boundaries of innovation.

“We champion visionary founders who are driven by a distinct mission and dedicated to pushing the boundaries of innovation,” Tobin said. “The role of capital is not just to accelerate growth, but to help founders build something that lasts.”

Tobin noted that regardless of sector, the foundations of sustainable growth remain consistent. These include building for real profitability, creating repeatable operating systems, strengthening leadership depth early and protecting the decision quality of the founder as the business scales.

“A company cannot stay strong if the person leading it is burned out or paralysed by doubt,” he said. “Founders are often treated as if they are indestructible. In reality, they are usually the most fragile part of the system.”

Extending the Message Through Publishing

For Tobin, the forthcoming Pan Macmillan book is a way to extend the message he has been delivering in boardrooms and founder sessions to a wider audience.

“My work now is about helping founders and leaders build organisations that buyers want, without losing themselves along the way,” he said. “Publishing this book is one way to make that support available beyond the founders we work with directly.”

Unusual Group will continue to expand its collective of agencies and shared infrastructure, while Tobin Capital focuses on backing services businesses that want to combine ambitious growth with discipline and resilience. The book, scheduled for publication in the second quarter of next year, is intended to complement that work by offering readers a different way to think about performance in high-pressure environments and what is possible for them.

Founders and leaders can learn more at luketobin.com or explore partnership opportunities via unusualgroup.com.

Read more about Unusual Group: "From founder to exit partner: How Luke Tobin is backing the next generation of agency leaders"

About Unusual Group

Unusual Group is a collective of specialist agencies helping ambitious brands achieve sustainable, exit-ready growth. The group brings together creative, strategic and digital expertise under one ecosystem, providing investment, shared infrastructure and strategic support to agency founders. Founded by Luke Tobin, Unusual Group continues to expand across the UK and Europe, building a network of high-growth agencies that combine human-led innovation with commercial discipline. To learn more, visit unusualgroup.com.

Green Energy Origin (GEO), a thriving force in the field of electrolyte manufacturing and a leading developer of next-generation battery materials, today announced that it will acquire electrolyte manufacturing assets from subsidiaries of Mitsubishi Chemical Corporation (MCC) in the United States and the United Kingdom. As demand for electrolytes continues to surge amid the rapid growth of electric vehicles (EVs) and energy storage systems (ESS), GEO’s expanded production footprint is expected to reshape the competitive landscape in the field.

GEO shared it has signed a definitive agreement to acquire MCC’s electrolyte production facilities in both countries. The deal follows the completion and startup in 2024 of GEO’s 200,000-ton-per-year electrolyte plant in the Czech Republic, and will enable the company to immediately provide additional production capacity and supply redundancies across North America and Western Europe and further strengthen global R&D and patent collaboration, contributing jointly to a low-carbon future.

The Memphis, TN facility acquired from MCC will allow GEO to immediately begin supplying product in the U.S. Midwest, where many battery customers are located, effectively accelerating GEO’s market expansion into the U.S. by two to three years. The Billingham plant in the U.K. — the U.K.’s only electrolyte production facility — provides GEO with a strategically important manufacturing foothold in Western Europe. This secures key capacity in Western Europe and enables GEO to deliver its products to customers within 4–6 hours.

The transaction reflects the mutual long-term perspective shared by MCC and GEO, strengthening not only their strategic alignment but also their partnership outlook.0

“By acquiring MCC’s manufacturing facilities, GEO will further enhance their ability to deliver rapid and reliable supply across North America and Europe,” said Tony Ma, CEO of GEO. “Additionally, GEO will deepen its partnerships with strategic customers by developing regionally integrated supply chains for electrolyte raw materials and remain committed to delivering the best products and services to our customers while contributing to a low-carbon future.”

About Green Energy Origin (GEO)

Headquartered in Luxembourg, Green Energy Origin is backed by leading global investors including Sofina, BlueCrest Capital Management, HSG, and Temasek. Driven by the mission of continuous innovation powering green energy transition, GEO aims to build a global, reliable new energy integrated raw materials and technology innovation platform. GEO’s core businesses include high-performance electrolytes and CNT slurry. The company is set to further develop low‑carbon, green chemical parks in Spain and the United States. It already serves customers that include the world’s leading electric vehicle and battery manufacturers. Adopting a highly open collaboration model, GEO steadfastly upholds a long‑term orientation, guided by the principle that helping others succeed is helping ourselves. We are committed to joining hands with global strategic partners to achieve win‑win cooperation. For more information, visit www.geosi.com.

Media Contact

Freya Huang
Marketing Director, Green Energy Origin
freya@geosi.com

Jewels of the East, a New York–based online boutique founded in 2013, is presenting its latest collection of Baltic amber jewelry, handcrafted earrings, necklaces, bracelets, and artisanal Kashmiri shawls at the Downtown White Plains Holiday Market, running from December 5 to December 14, 2025, at the City Center, 230 Main Street, White Plains, NY. The indoor holiday bazaar features more than 35 local artisans and vendors in the former Barnes & Noble space, creating a curated holiday shopping destination in the heart of downtown.

“I started this business because I wanted to bring pieces of art, something truly different and not easily available, to my clients,” says Farrukh Ahsan, founder of Jewels of the East. “I wanted to work with color and craftsmanship that spark joy, and with jewelry that means something to people, not just something they wear once and forget.”

After earning an MBA in marketing and taking time away from the corporate world to raise her family, Ahsan decided to build a brand around unique, globally sourced accessories. She began with shawls from Pakistan and India, designed and crafted by women artisans, and later fell in love with amber, a material she had never worn before but found deeply moving once she began working with it.

“Many of my clients have a family connection to Europe and a warm, almost nostalgic feeling toward amber,” Ahsan explains. “They talk about their grandmothers’ pieces, heirloom necklaces, and what was passed down from great-grandmothers. My jewelry often reconnects them with those memories.” She added, "The handmade jewelry market is projected to grow at around 11–13% CAGR over the next decade, significantly faster than the overall jewelry market, as consumers seek more personal, unique, and small-batch pieces" (source: Global Insight Services).

Jewelry That Tells a Story: Holiday Bestsellers at Jewels of the East

Jewelry consistently ranks among the top holiday gift categories: in recent U.S. surveys, apparel, accessories, and jewelry together are chosen by around half of holiday shoppers as a go-to gift category. At the White Plains Holiday Market, Jewels of the East is highlighting a curated selection of handmade, story-rich pieces designed for holiday gifting and year-round wear.

Key customer favorites include:

• Baltic Amber Earrings: Lightweight, warm-toned earrings in classic drops and modern settings — ideal for clients who want a subtle yet striking way to wear amber every day.
• Amber Statement Necklaces: One-of-a-kind necklaces that echo European heirloom styles while feeling modern enough for New York. These are often conversation starters at the booth.
• Amber Rings & Cuffs: Sculptural rings and bracelets that showcase the natural inclusions and glow of amber, appealing to collectors and first-time buyers alike.
• Kashmiri Shawls & Scarves: Handwoven by women artisans in Kashmir, Pakistan, and India, these silk, wool, and cashmere shawls add color and elegance to neutral outfits and are wearable across all seasons.
• Colored Stone Jewelry & Royal Collection Pieces: Carefully curated colored stones and special “Royal Collection” designs for clients seeking bolder, more ornate pieces with a strong cultural aesthetic.

All items are available across different price points, making it possible for students, young professionals, and seasoned collectors to all enjoy handcrafted, art-driven jewelry and textiles. This accessibility has been one of Ahsan’s core priorities from the beginning.

Memories, Heritage, and Emotional Connection

Over the years, Jewels of the East has grown not just through sales, but through long-term relationships with clients. Farrukh Ahsan often meets customers who return years later wearing pieces they purchased in 2013 or 2014.

“They come back and say, ‘Remember, I bought this from you, and I’ve loved wearing it ever since,’” she says. “That is the most special feeling in this business,  knowing that what you sell becomes part of someone’s life story.”

The brand’s products often trigger deeply personal memories, Amber jewelry reminding people of Polish or Baltic grandmothers’ jewelry boxes. Shawls calling to mind wedding gifts and heirloom textiles passed down through generations.

These emotional connections are central to Jewels of the East’s identity, the brand does not simply sell jewelry and accessories; it offers bridges back to ancestral homelands, family stories, and cultural roots.

The Downtown White Plains Holiday Market is an established seasonal event, now held indoors, featuring over 35 artisanal vendors, Candy Cane Mini Golf, family photo stations, visits from Santa, and a full calendar of holiday activities running daily from 11 a.m. to 7 p.m.

For Jewels of the East, the Market is an opportunity to introduce New Yorkers and Westchester residents to handcrafted Baltic amber jewelry, Kashmiri shawls, and one-of-a-kind accessories they are unlikely to find in mainstream retail.

“I love meeting people at markets like this,” Ahsan says. “Sometimes it almost doesn’t matter whether they buy or not. When I see that spark in their eyes,  that recognition, that excitement, it brings me so much joy. That’s what keeps me going.”

As an online retailer and regular presence at select shows, she is now looking to bring her distinctive jewelry collections into boutiques across New York and welcomes partnership inquiries from retailers who want to grow together.

About Jewels of the East

Founded in 2013, Jewels of the East is a New York–based online boutique offering Baltic amber jewelry, handcrafted earrings, necklaces, rings, bracelets, shawls, scarves, and home décor sourced from artisans worldwide. The brand works closely with women artisans and women-owned businesses, focusing on heritage, craftsmanship, and emotional storytelling. Its collections include the Amber Collection, Colored Stone Collection, Royal Collection, and a range of artisanal accessories and home textiles, many of them handmade and one-of-a-kind.

Jewels of the East aims to make artful, meaningful jewelry and textiles accessible to clients across generations,  from teens buying their first amber piece to collectors expanding their heirloom collections.

For more information, visit jewelsoftheeast.com, follow on Instagram, or email contact@jewelsoftheeast.com.

FastNetMon, a leading provider of network security solutions, reports that record-breaking distributed denial-of-service (DDoS) attacks in 2025 are powered by Aisuru, a rapidly evolving global botnet. Leveraging an army of compromised devices — from routers to cameras — Aisuru has executed some of the largest attacks ever recorded, creating new challenges for internet stability.

“Hyper-scale attacks like those powered by Aisuru aren’t just isolated incidents anymore. They’re a warning that the internet’s resilience is being tested on a daily basis, and it affects every service we rely on — from email and entertainment to finance and healthcare,” said Pavel Odintsov, founder of FastNetMon.

Unlike earlier attacks, which were slow and small, these assaults are fast, intense, and enormous in scale. One recent incident generated enough traffic to stream tens of millions of high-definition movies at once, illustrating the extraordinary strain super-botnets can place on networks worldwide. 

DDoS Attacks Are Growing Exponentially

DDoS attacks have evolved dramatically over the past two decades. Early attacks in the 2000s, measured in megabits or gigabits per second, could disrupt a single website temporarily. By 2015–2020, terabit-level floodsappeared, challenging even the largest providers.

Now, multi-terabit assaults are becoming frequent. FastNetMon’s data shows that attack volumes are rising faster than many defenses can adapt, creating persistent risks for everyday internet users and businesses alike.

The Hidden Ripple Effect

Attacks orchestrated by super-botnets like Aisuru originate from a large pool of compromised devices, creating massive traffic surges that ripple across the internet. This is especially critical in regions like Latin America, where international network capacity is limited. When a multi-terabit attack crosses overseas links, it can slow services for everyone — not just the intended target —affecting streaming, banking, and business operations.

“The internet is a shared ecosystem. Protecting it isn’t just a technical challenge — it’s essential to ensuring that the services people depend on every day remain reliable,” added Odintsov.

Rapid detection and mitigation solutions, such as FastNetMon, are now critical for networks to detect attacks in real time and prevent disruptions from spilling across networks. Protecting digital operations now requires global visibility, rapid response, and collaboration across providers and regions, ensuring that the internet remains collectively resilient even in the face of record-breaking attacks.

About FastNetMon

FastNetMon Ltd. is a leading provider of network security solutions, offering advanced DDoS detection and mitigation. With real-time analytics and rapid response capabilities, FastNetMon helps organisations protect their infrastructure from evolving cyber threats. For more information, visit fastnetmon.com.

Media Contact

Outi Maria Pietilanaho
Head of Marketing, FastNetMon Ltd.
outi@fastnetmon.com
+44 7784 612491

Fhenix, the company pioneering encrypted smart contracts with fully homomorphic encryption (FHE), reaches out to Web3 builders to discuss Privacy Stages, the first comprehensive framework for evaluating onchain privacy. Alongside the announcement, the company showcases Fhenix402, a one-day experimental build that became the first-ever private implementation of Base’s new x402 payment standard — proving how global, encrypted-by-default privacy can unlock the future of digital payments.

These two announcements together highlight a turning point for Web3 privacy infrastructure: the need for a universally accepted taxonomy and the emergence of practical, real-world applications built on advanced cryptography.

Why Privacy Standards Matter Now

As Ethereum scaling matures and transaction costs fall, the industry’s bottleneck has shifted from throughput to privacy. Enterprises across payments, healthcare, AI, and finance require encrypted computation and confidential settlement — yet the ecosystem still lacks a clear way to assess competing solutions.

Borrowing from the impact of rollup stages on Layer-2 development, Fhenix’s Privacy Stages framework introduces a shared vocabulary and testable methodology to answer one core question: Who can decrypt your data?

“Progress accelerates when we share benchmarks,” said Guy Zyskind, MIT PhD in cryptography and founder of Fhenix. “Privacy Stages give developers, enterprises, and regulators the first objective way to evaluate blockchain privacy — and a roadmap to achieve true global confidentiality.”

The Four Privacy Stages

The framework categorizes privacy systems according to their cryptographic guarantees and real-world resilience:

• Stage 0: TEE-Only (“Trust the Box”)
  Fast, but privacy collapses if the enclave is compromised.
• Stage 1: Pure Cryptography with Training Wheels
  FHE/MPC improves security, but trust assumptions remain fragile without decentralized operators or additional safeguards.
• Stage 2: Blocking Quorum and Defense-in-Depth
  The practical gold standard: distributed key generation, independent operators, optional TEEs, permissionless participation, and economic incentives. Breaking privacy requires either major cryptographic failure or massive collusion.
• Stage ℵ (Aleph): Indistinguishable Obfuscation
  A theoretical end-state where programs themselves become vaults. Not yet practical, but a north star for the industry.

This classification provides measurable criteria for builders, investors, and enterprises evaluating privacy tech — a step toward aligning ecosystem development and raising the bar for security.

Fhenix402: A Private Version of x402 Built in Just One Day

To test the boundaries of its CoFHE technology and FHERC20 token standard, Fhenix’s engineering team built Fhenix402 — a private version of Base’s emerging x402 micropayment protocol.

x402 introduces a long-awaited web primitive: HTTP 402 “Payment Required” as a real, universal micropayment layer. But in its current form, every payment is public. Using CoFHE, Fhenix added privacy.

In just one day, the team deployed Fhenix402 on Base Sepolia, demonstrating payments where no one — not users, not block explorers — can see the real transaction amounts. Only encrypted values appear onchain, while wallets show directional updates without revealing specifics.

Two real transactions ($0.10 and $4.02) appear identical on Base Sepolia — indistinguishable to observers.

“You can’t tell which is which — and that’s exactly the point,” said Zyskind. “We built something that wasn’t supposed to be possible yet: private payments that are fast, composable, and intuitive.”

What Private Micropayments Unlock

The impact extends far beyond content access:

• Confidential subscriptions
• Private tip jars and donations
• Sealed-bid auctions
• Anonymous pay-per-use APIs
• Enterprise-grade private business intelligence
• Fraud detection on encrypted data
• Privacy-preserving AI and agentic workflows

This combination — programmability (Ethereum), access (Base), and confidentiality (FHE) — represents the missing layer of Web3 payments.

A Glimpse Into the Future of Encrypted Finance

The Fhenix402 experiment revealed gaps in today’s privacy infrastructure, including encrypted approvals, gas-efficient FHE operations, and user-friendly interfaces. Fhenix is actively addressing these gaps inside its CoFHE sandbox, building tools and standards to operationalize private onchain computation at scale.

“We’re at a true inflection point,” said Zyskind. “Circle, Stripe, and global enterprises are moving into blockchain payments. Privacy isn’t optional anymore — it’s the requirement that will make open payments viable.”

About Fhenix

Fhenix is a research and development company pioneering encrypted smart contracts with fully homomorphic encryption (FHE). Starting with a laser focus on Private DeFi, Fhenix is building the infrastructure to bring FHE everywhere — empowering developers, institutions, and users to create and use financial applications without sacrificing confidentiality or composability. For more information, visit www.fhenix.io.

Media Contact

Anzhelika Hrokholska
Head of Marketing, Fhenix
press@fhenix.io

Businesses across industries continue to adopt solutions that reduce inefficiencies, improve workforce conditions, and strengthen resilience. To help executives navigate shifting priorities, StartupMafia selected seven companies that demonstrate how innovation is evolving in 2025.

1. Silentbox Office Booth

Silentbox Office Booth develops acoustic booths that support employee wellbeing in open-plan offices. These enclosed spaces reduce noise distractions and allow staff to conduct calls, interviews, and deep-focus work in privacy. By lowering stress levels and improving concentration, Silentbox responds to HR leaders seeking more balanced and productive environments.

The company stands out for its emphasis on health-oriented workspace design. It addresses burnout prevention, hybrid-office flexibility, and the growing need for adaptable infrastructure. Silentbox’s model demonstrates how simple architectural solutions can materially improve employee experience and organizational performance.

2. Voyagers Travel

Voyagers Travel is expanding its expedition portfolio with new 2026–2027 departures across Antarctica and the Galápagos. The company increases small-ship capacity, adds wildlife-focused itineraries, and strengthens premium exploration offerings for travelers seeking highly curated experiences. Early booking options are already available for upcoming seasons.

The firm distinguishes itself through deep regional expertise and a strategy centered on immersive, environmentally attentive voyages. Its focus on small vessels and specialized itineraries reflects a broader shift toward sustainable, knowledge-driven travel that appeals to discerning global audiences.

3. Rent From Locals

Rent From Locals operates a car rental platform connecting travelers with verified local providers across Greece. The service centralizes pricing, deposits, and insurance information, enabling travelers to book vehicles online with transparent terms and minimal prepayment. The company also simplifies check-in and check-out through guided photo uploads that record vehicle condition for both sides.

The platform differentiates itself through digital-first processes and consumer clarity. With AI-driven support and optional independent insurance shown upfront, Rent From Locals reduces friction often associated with traditional rental counters and makes car access more predictable for international travelers.

4. Quickvee

Quickvee provides a cloud-based POS system designed for age-restricted retail and local merchants. Its software unifies in-store and online sales, helping businesses manage inventory, payments, and daily operations from a single interface. It also enables merchants to add pickup and delivery services and integrate rewards programs.

The platform is recognized for compliance automation and operational streamlining. By guiding staff through ID checks, product categorization, and regulatory steps, Quickvee reduces errors and improves consistency. Its accessible pricing, rapid setup, and 24/7 support make advanced POS capabilities attainable for small and mid-sized retailers.

5. American Quality Remodeling

American Quality Remodeling is a New Jersey-based contractor specializing in roof leak detection and emergency repair. The company offers 24/7 response, two-hour on-site arrival times, and both temporary and permanent remediation services. Using thermal imaging and moisture detection tools, the team identifies leak sources with high accuracy.

Its competitive advantage stems from its certifications, warranties, and structured service model. As a GAF Master Elite contractor, it provides strong material protections and documented estimates. A combination of emergency readiness and broad home-improvement capabilities positions the company as a reliable partner for homeowners managing unexpected structural issues.

6. AGM Global Vision

AGM Global Vision produces night vision and thermal imaging devices used by professionals, security teams, and outdoor specialists. The company draws on more than six decades of combined engineering experience and contributes to advancements in optical and detection technologies.

AGM distinguishes itself through product durability, optical clarity, and a portfolio that spans both consumer and tactical applications. Its engineering heritage and ongoing R&D investment allow it to deliver systems that perform across demanding environments, reinforcing its reputation among global users who require high-reliability imaging tools.

7. Amphasis Design

Amphasis Design is a Singapore-based corporate gifts and branding supplier with nearly two decades of industry experience. The company provides apparel customization, lifestyle goods, promotional merchandise, and sourcing services for organizations managing marketing and corporate gifting programs.

Amphasis is notable for its integrated design-to-delivery model and wide supplier network. From uniforms and embroidered apparel to premium branded accessories, the company supports clients seeking both quality materials and scalable production. Its ability to meet tight timelines and maintain consistent branding standards reinforces its role in Asia’s corporate gifting ecosystem.

StartupMafia’s selection highlights how companies across manufacturing, travel, retail technology, home services, optical innovation, and branding are reshaping their sectors. Their solutions reflect 2025 priorities: employee wellbeing, digital transparency, operational efficiency, and resilient service delivery. Together, these organizations illustrate where business investment and customer expectations continue to move.

About StartupMafia

StartupMafia is a technology-focused media outlet covering emerging companies, market trends, and innovations shaping the global startup landscape. The publication highlights practical solutions, sector insights, and business developments relevant to founders, operators, and investors. For more information, visit startupmafia.eu.

Media Contact

StartupMafia.eu Press Department
press@startupmafia.eu

Superbet Group, a leading company in the global technology and entertainment space, announces its rebrand as Super Technologies. The new identity, which will be simply known as Super, reflects the company’s evolution, its expanded vision for the future, and its commitment to building innovative solutions for a rapidly changing world.

At the same time, the company will continue to operate its commercial brands across existing territories, with successful B2C markets in Brazil, Romania, Poland, Belgium and Serbia, while also pursuing further opportunities for global expansion. Customers, partners and affiliates will continue to interact with the same products they know and trust.

“Super represents the natural step from a leading global sports betting and gaming operator to a company that is building the technology platform that will champion the future of play," said Hans-Holger Albrecht, chairman of the board, Super. This rebrand signals our determination to shape the future of fan-centric entertainment, creating lasting value for our customers, partners, and communities.”

The change also reflects the company’s broadened focus. Originally founded to create and operate widely adopted betting and gaming apps, Super has grown into a diversified organization active in the technology and product space, pioneering the next era of digital entertainment. The rebrand captures this transformation and positions the company for its next chapter of growth.

“As we continue to grow and expand into new areas, our brand reflects both our heritage and our ambition," said Sacha Dragic, founder and CEO, Super. "The playstack developed by Super will be much more than a tech foundation, it will constitute our growth engine. It will power faster brand launches, stronger partner ecosystems, and deeper, more meaningful fan connections. With this core strategy, we will build a globally leading play-technology platform that will power the new generation of immersive entertainment ecosystems.​”

“We are on a mission to build the technology that will power the next generation of sports, gaming and fan experiences," said Albert Simsensohn, deputy CEO of Super. "Participation drives value and we want to reward this by turning everyday interactions into loyalty, and loyalty into deeper engagement.​ Super will create a platform broader in scope, a platform designed for players, partners, and fans. From product solutions to original content, our ambition is to own the full experience.”

With this rebrand and group repositioning, Super is setting the stage for its next phase of global growth, by uniting its proven track record in sports betting and gaming with a bold vision for the future of technology-driven entertainment. Powered by innovation, responsibility, and customer-centricity, the company is committed to delivering a world-class entertainment ecosystem that will strengthen leadership positions across its markets, create long-term value for stakeholders, and shape the future of play at a global scale.

For more information about Super's rebrand and new strategic direction, visit www.super.xyz.

Prisma Photonics, a leading provider of advanced optical fiber sensing technology, today announced a trial deployment with Pacific Gas and Electric Company (PG&E), the nation's largest combined natural gas and electric utility serving over 16 million people, to deploy cutting-edge grid monitoring solutions traversing some of California's most challenging geographic areas in San Luis Obispo and Humboldt counties. 

This comes as California's electrical grid faces surging data center demand, extreme weather events, and aging infrastructure challenges that require immediate solutions without the massive costs and complexity of traditional sensor installations.

The project transforms PG&E's existing fiber optic cables into a comprehensive grid monitoring system, providing real-time visibility into line performance across three transmission corridors from the coastline to harsh mountain terrain. It aims to demonstrate Prisma Photonics' Dynamic Line Rating (DLR) and asset health management capabilities while addressing a growing industry challenge: how to enhance grid reliability and capacity without the massive costs and complexity of traditional sensor installations.

Turning Existing Assets Into Grid Intelligence

Rather than installing expensive monitoring equipment across challenging terrain, Prisma Photonics' technology converts PG&E's existing optical fiber infrastructure, which is already part of the power network, into an advanced sensing solution. The approach eliminates the need for costly and long new sensor deployment projects while providing utilities with both dynamic line rating capabilities and comprehensive transmission monitoring through a single system.

Addressing Critical Grid Challenges

The deployment covers transmission lines that traverse some of California's most challenging geographic areas, where installing traditional monitoring equipment would be prohibitively complex and costly. The system provides real-time data on line temperature, strain, and environmental factors that affect capacity — delivering both accurate dynamic line rating and critical grid intelligence as utilities work to accommodate growing electricity demand while maintaining reliability.

California's grid faces mounting pressure from multiple directions: data center expansion, extreme weather events, and the need to maximize capacity from existing infrastructure. Traditional solutions often require years of planning, complex installations, and ongoing maintenance across remote locations.

Industry-Wide Implications

The 18-month trial deployment reflects a broader industry shift toward solutions that extract maximum value from existing infrastructure investments while maintaining cost-effective operations for customers. As utilities nationwide grapple with similar challenges, aging assets, increasing demand, and budget constraints, approaches that consolidate multiple technologies into current infrastructure become increasingly valuable.

"Prisma Photonics serves as the Swiss Army knife for grid challenges, providing the right tools for a variety of circumstances, from dynamic line rating to resiliency to extreme weather monitoring," said Dr. Eran Inbar, CEO of Prisma Photonics. "Our partnership with PG&E demonstrates how utilities can gain comprehensive grid monitoring capabilities while avoiding the traditional complexity and costs of sensor-based solutions."

Technical Implementation

The technology leverages existing infrastructure, requiring only the installation of optical interrogation equipment at substations. This dramatically reduces deployment complexity and timeline compared to traditional monitoring approaches that require equipment installation at multiple tower locations.

The system delivers precise location information down to individual towers, enabling maintenance teams to respond more efficiently to potential issues. The comprehensive monitoring data will support PG&E's operational decision-making across the covered corridors.

About Prisma Photonics

Prisma Photonics revolutionizes infrastructure monitoring by using optical fibers to monitor critical large-scale infrastructure like power grids and oil and gas pipelines for thousands of kilometers, eliminating the need for sensors. Combining Hyperscan Fiber-Sensing™ technology with machine learning allows utility operators to reach environmental and renewable energy goals while maintaining operational excellence in their journey to net-zero emissions. Founded in 2017, with offices in the U.S., Europe, and Israel (HQ), Prisma Photonics is led by an expert team with a proven track record in building and scaling successful companies within the lasers and deep-tech sectors. For more information, visit www.prismaphotonics.com.

Media Contact

Emily Torrans
emilyt@mahoneycommunications.com

Serval, the AI-native IT service management (ITSM) platform, today announced it has raised $75 million in Series B funding, attaining a $1 billion valuation. The round was led by Sequoia, with participation from Redpoint, Meritech, First Round, General Catalyst, Evantic, and others. This brings Serval’s total funding to $127 million, just three months after its $47 million Series A this past August.

Serval was founded in 2024 to deploy AI agents for IT teams and has expanded into a full system of record for enterprise service management, using AI to make automations effortless.

Companies like Mercor, Perplexity, Clay, and Together AI rely on Serval's platform to automate over 50% of IT tickets, resolving help desk requests, provisioning access to applications, on/offboarding employees, and more. Usage has skyrocketed as other teams adopt Serval’s workflow automation technology. For example:

• HR: Companies are using Serval to fully automate employee lifecycle changes, automate PTO requests, make benefits changes, and update employee data in HRIS systems.
• Finance: Employees can request virtual credit cards and limit increases that are automatically fulfilled. Some are overhauling their procurement software entirely, now running all vendor intake and approval through Serval workflows.
• Legal: With Serval, employees can kick off NDAs and other contract workflows straight from Slack.

“We built Serval from the ground up to be a full enterprise ITSM with frictionless, AI-powered automation as our core differentiator. We’re seeing that thesis play out as customers rip and replace incumbent systems of record,” says Jake Stauch, CEO of Serval.

“Empowering IT teams is one of the most elegant and scalable ways to deliver AI enterprise automation. We were impressed hearing from Serval’s customers how the product delivers the best system of automation through AI agents for IT, while already becoming their ITSM system of record and enabling automation across departments beyond IT,” said Anas Biad, partner at Sequoia. “The last time we heard customer feedback this strong — and the thesis of ‘IT system of record with horizontal automation’ — was sixteen years ago when we partnered with ServiceNow. That’s why we pre-empted Serval’s Series B, and why we’re excited to partner with Jake, Alex and the team on the next era of AI-powered enterprise automation.”

Since their Series A, which closed this past August, Serval has grown revenue 500% and more than tripled its headcount. With the new funding, the company is dramatically accelerating hiring across GTM and engineering, with key product launches planned for 2026 aimed at large enterprise adoption.

For more information, please visit www.serval.com.

About Serval

Serval is the platform for modern IT teams, combining AI-native ITSM, access management, and workflow automation in a single system. By deploying AI agents that resolve requests in seconds, Serval frees employees from the help desk and gets them back to the work they enjoy. Founded in 2024, the company is backed by Sequoia, Redpoint Ventures, First Round, General Catalyst, Box Group, Bessemer Venture Partners, Chemistry, ALT Capital and others, and is trusted by forward-thinking organizations including Mercor, Clay, Perplexity, Together AI, BILT, and Verkada. For more information, visit www.serval.com. 

Media Contact

Six Eastern
serval@sixeastern.com

John J. Malm & Associates announced today that the firm reached a $500,000 settlement on behalf of an Illinois resident who was seriously injured when a neighbor’s pit bull escaped its handler’s control and violently attacked her and her small dog. The out-of-court settlement resolved multiple legal claims arising from the attack, which left the plaintiff with a severe left forearm fracture, extensive soft-tissue injuries, permanent scarring, and ongoing physical therapy needs.

Key facts in the case are undisputed and captured on the plaintiff’s home video system: on the morning of the attack, the plaintiff was in her front yard preparing to leave for work with her Dachshund when her next-door neighbor, who had recently acquired the pit bull through a rescue, walked the dog nearby. Without warning, the pit bull escaped from its leash, charged the plaintiff and her small dog, and began attacking. The plaintiff was able to pick up her dog up and tried to retreat to the safety of her home. As she attempted to open the front door, but the pit bull repeatedly jumped on her and bit both forearms. The dog then latched onto the plaintiff’s left forearm, biting down multiple times, causing a comminuted displaced fracture with possible extension into the ulnocarpal joint. The plaintiff’s husband, who had been asleep inside the home, rushed outside and fought the dog off before the neighbor finally retrieved the animal and returned to her home.

The plaintiff was transported by ambulance to the local emergency room, where imaging revealed a distal left ulnar comminuted displaced fracture, soft tissue swelling, and air pockets within the soft tissue of the distal left forearm. She underwent emergency surgery for surgical wound washout and closure and splinting of the distal left ulnar fracture. She remained hospitalized for three days. The attack left the plaintiff with significant scarring to both forearms and ongoing physical consequences.

“Nothing prepares someone for the fear and physical devastation of being attacked by a neighbor’s dog while trying to protect their own pet,” said dog bite attorney, Marilynn Frangella of John J. Malm & Associates. “In this case, the video evidence and medical records documented a brutal, unprovoked attack that left our client with a broken arm, permanent scarring, and severe trauma. We pursued a fair settlement to cover her past and future medical needs and to hold the responsible party accountable. We hope this result will encourage safer practices for owners of pit bulls and greater accountability when an attack occurs in our community.”

Case Overview and Investigation

From the outset of this matter, the firm employed a comprehensive investigative approach. The plaintiff’s Ring camera footage provided clear, compelling visual evidence of the events as they unfolded, including the dog escaping its leash, the attack itself, and the neighbor’s delayed retrieval of the animal. Medical records documented the extent of the injuries, the emergency surgical intervention, and the need for subsequent rehabilitation.

In addition to securing and reviewing all medical documentation, the firm obtained contemporaneous photographs of the injuries and the scene, documented witness accounts from the plaintiff’s husband and other nearby observers, and reviewed local animal control records. All of this evidence was essential in establishing liability and calculating damages.

Injury, Treatment and Long-Term Impact

The attack caused severe and lasting harm. The plaintiff suffered a significant fracture to her left forearm, multiple bite-related wounds to both arms, and substantial soft-tissue trauma. She also sustained permanent scarring to both forearms.

Emergency physicians and orthopedic surgeons performed same-day surgical care and wound closure, followed by several days of inpatient monitoring. She later engaged in outpatient physical therapy to restore function, reduce stiffness, and work toward resuming normal activities.

The injuries continue to affect the plaintiff’s daily life, including limitations with lifting and carrying, diminished strength in the injured arm, ongoing medical follow-up needs, and the emotional trauma associated with the incident. These ongoing needs and losses were central to the settlement negotiations.

Liability and Legal Issues

Dog bite and dangerous animal claims frequently turn on issues of foreseeability and the owner’s duty to control a known dangerous propensity in the animal. In this case, the facts showed the pit bull escaped its leash without provocation and proceeded to attack a woman lawfully on her own property. The plaintiff’s recorded evidence, medical documentation, and credible eyewitness testimony made liability clear and supported claims for negligence and for damages resulting from a dog attack.

Like many dog-bite matters, this case required careful attention to both immediate damage, medical bills, hospital care, surgery, and therapy, and long-term damages, including pain and suffering, disfigurement, and loss of enjoyment of life. In consultation with medical experts, the firm calculated both present and anticipated future needs to arrive at a settlement value that fairly compensated the plaintiff for the full extent of her losses.

Damages Recovered Through Settlement

The $500,000 settlement reflects the seriousness of the injuries, the clear evidence of liability, and the plaintiff’s continuing medical needs. Negotiations conducted by Marilynn Frangella involved presenting a comprehensive demand package to the insurer, including medical records, surgical reports, rehabilitation records, Ring camera footage, testimony summaries, and expert opinions regarding prognosis and future care needs.

The firm’s goal in pursuing a negotiated settlement in serious dog bite cases like this one is always calculated to secure a recovery of and amount of damages that recognizes the client’s past and future economic losses (emergency care, hospitalization, surgical costs, pain management, and physical therapy), as well as certain non-economic losses, such as pain and suffering and permanent scarring. Settlements in serious dog attacks must also account for the trauma of the attack and the long-term impact on the plaintiff’s quality of life.

“This settlement helps our client receive deserved justice and compensation for the devastating injuries suffered in what was a wholly preventable and terrifying attack,” said Illinois pit bull attack lawyer, John J. Malm. “No one should face such violence in their own front yard. Our clients put their trust in neighbors and in the community; when that trust is broken by careless behavior or a failure to control a dangerous animal, the law provides a path to hold those responsible accountable. We are grateful to have secured needed compensation that will assist our client with medical expenses, future care needs, and the life-long consequences of this unprovoked attack.”

Community Safety and Prevention

While this settlement provides compensation for the plaintiff’s injuries, the firm emphasizes that financial recovery alone does not undo the trauma or eliminate the risk to others. John J. Malm & Associates hopes that the publicity surrounding this case will raise awareness about responsible animal ownership, leash compliance, secure fencing, proper training for rescue animals, and prompt reporting of dangerous animal behavior to local authorities.

Dog attacks involving powerful breeds like pit bulls are particularly dangerous because of their strength and ability to cause significant harm. Community education, combined with enforcement of leash laws and responsible rehoming practices, is essential to reduce the risk of similar tragedies.

“When an owner obtains an animal, they accept the responsibility to keep it under control and to ensure that it is safe around other people and animals,” said Malm. “Communities must work together to protect residents and prevent attacks that cause permanent harm.”

About John J. Malm & Associates Personal Injury Lawyers

John J. Malm & Associates is an Illinois personal injury firm that serves clients throughout the Chicagoland area and its western suburbs with offices in Naperville and St. Charles. Our top-rated personal injury lawyers represent injured victims of automobile accidents, medical malpractice, product liability, work injuries, nursing home abuse and neglect, dog attacks, slip & fall/premises liability, wrongful death, and other accident and injury claims. For more information, visit www.malmlegal.com.

Media Contact

John Malm
John J. Malm & Associates
marketing@malmlegal.com
+1 630-527-4177

MAGFAST, the magnetic wireless charging innovator backed by over 6,000 individual investors, will showcase its highly anticipated Gen2 product lineup at CES 2026, introducing two power banks that redefine portable charging through magnetic precision engineering and advanced battery technology.

The company will debut the 5K compact power bank and 27K executive power bank inside Iontra's private executive suite during CES week (January 6 to 9, 2026). Both products will also be featured on STMicroelectronics' prestigious Wall of Fame, recognizing their advanced semiconductor integration and engineering innovation.

"For too long, charging has been treated as a commodity — a race to the bottom on price with products that feel soulless," said Seymour Segnit, founder and CEO of MAGFAST. "We're proving that people will choose products that are delightful, durable, and beautifully engineered. Charging should feel like magic, not a chore."

The British engineer-turned-Silicon Valley founder has spent the better part of a decade obsessing over a question most of us never think to ask: Why does the most-touched category in modern electronics charging feel so soulless?

His answer? MAGFAST. A charging company that behaves less like a tech manufacturer and more like a luxury design house with a mischievous streak. And this January at CES, tucked inside a private suite rather than screaming from a massive booth, MAGFAST is about to show two products that might just make you rethink what a power bank can be.

Why magnets? Why now?

Seymour didn’t set out to build “better chargers.” He set out to fix an experience that’s been broken since the first smartphone hit our pockets. His philosophy? Charging shouldn’t feel like a chore; it should feel like magic. That’s where the magnets come in.

MAGFAST’s entire system is built around magnetic precision — the satisfying snap when your device locks into place, the way everything aligns perfectly without fumbling in the dark, the tactile pleasure of something that just works. It’s the kind of detail that makes you smile the first time, and the hundredth time.

Their flagship Air Pro wasn’t just another wireless charger. It was a statement piece: three full-power Qi2 magnetic zones, 140W of total power, wrapped in zinc-alloy that felt substantial in your hands. The kind of object you’d leave on your desk, not despite its looks, but because of them. But Air Pro was just the warmup.

5K: Tiny, Clever, Stackable

The first surprise MAGFAST is bringing to CES is codenamed 5K, a compact 5,000mAh power bank that looks adorable and hides some genuinely clever tricks.

Here’s what makes it different: Most pocket power banks can charge your phone magnetically, sure. But when they need juice? You’re back to cables, not 5K. It charges wirelessly and recharges wirelessly. Snap it onto any MAGFAST base, and it powers up. No ports, no cables, no nonsense.

But wait, there’s more fun to be had — stack them. Yes, you read that right. Multiple 5Ks magnetically snap together to create a modular power pack that grows with your needs. Heading out for a quick coffee? Grab one. Weekend camping trip? Stack three. It’s like LEGO, but for staying alive in the digital age.

The engineering team spent months perfecting the magnetic alignment so the stack feels stable, not precarious. The result is something that’s genuinely playful, a rarity in a category that usually takes itself far too seriously.

27K Is the One to Watch for

Now, if 5K is the charming sidekick, 27k is the sophisticated lead character. This is MAGFAST’s 27,000mAh executive power bank, the maximum capacity you can legally carry on a plane without getting into a philosophical debate with TSA. But here’s where it gets interesting: instead of the usual chunky brick that screams “I’m a tech person,” Slate slides into your bag like a slim portfolio. Elegant. Understated. The kind of thing you’d pull out in a first-class lounge without feeling like you’re unpacking a toolbox.

The Party Tricks

Two wireless charging zones. Charge two phones at once. Or a phone and a 5K. Or use it as your hotel-room charging station. Slate doesn’t care; it’s flexible.

The Iontra secret sauce. This is where things get technical (but stay with me, because it’s cool). Slate is the first commercial product in the world with Iontra’s technology. Translation? When you’re in a rush, it can recharge itself quickly. When you’re not, it automatically switches to a gentler mode that can extend the battery’s life by 2 to 4 times. It’s like having a power bank that knows when to sprint and when to take a leisurely stroll.

A display that doesn’t insult your intelligence. Slate shows you what’s happening: charge mode, capacity, status without looking like a spaceship dashboard. Just the information you need, presented beautifully.

Built for real work. High-power USB-C that can drive your laptop. Multiple ports for when you’re juggling devices. This isn’t just for keeping your phone alive during a commute; it’s for creative professionals, remote workers, and anyone who’s ever thought, “I wish I had a power outlet right now.”

Playing It Smart at CES

Here’s what I love about MAGFAST’s CES approach: They’re not renting a massive booth with dancers and fog machines. They’re showcasing inside Iontra’s executive suite, a private, invitation-focused space where the story matters more than the spectacle.

Their prototypes will appear on STMicroelectronics’ Wall of Fame, positioned alongside serious semiconductor technology. It’s the equivalent of being name-checked by the cool kids in engineering class.

This makes sense when you know MAGFAST’s origin story. This isn’t a company built by venture capital looking for a quick exit. It’s funded by more than 6,000 individual investors and tens of thousands of supporters who have believed in Seymour’s vision since 2017. People who are tired of disposable tech and hungry for products with soul.

The Bigger Picture Here

There are 7.5 billion smartphone users on this planet. Every single one of us has experienced that stomach-drop moment when the battery icon turns red at the worst possible time. Low battery anxiety is real, universal, and utterly preventable.

Yet the charging industry has spent decades treating power as a commodity — a race to the bottom on price, with products that feel like they were designed by accountants, not dreamers.

MAGFAST is betting on something different: that people will pay for products that are delightful, durable, and beautifully engineered. That charging can be something you actually enjoy rather than merely tolerate. It’s a rebellious idea in a category that’s forgotten how to have fun.

So what happens next?

When CES opens in January, and the crowds swarm toward the biggest, loudest, flashiest booths, a quieter story will be unfolding in a private suite. A British engineer with a magnetic obsession. Two products that challenge what power banks should feel like. And a community of believers betting that the future of charging doesn’t have to be boring.

Will it work? That’s the adventure. But if you find yourself at CES with a dying phone and a sense of irony, you know where to look.

Media Contact

Rex Northen
rex.northen@magfast.com

Located along Ankara’s rapidly developing northern corridor, China Town Ankara introduces a unique concept to Türkiye with its newly designated site. Designed as the country’s first and only China-themed shopping and trade center, the project features 47,000 m² of construction area, 360 retail units, and a tenant mix consisting entirely of Chinese suppliers. With this structure, China Town Ankara aims to become the new focal point of international trade in the region.

The construction phase of the project will be carried out through a joint consortium composed of China’s leading and globally recognized construction companies. The internationally proven engineering strength of the Chinese construction sector — renowned for its durability, structural integrity, speed, and advanced expertise — will be directly reflected in the development of China Town Ankara. This approach ensures that the project will stand not only as a commercial hub but also as an exemplary model of engineering and construction quality in the region.

Strategic Location at the Intersection of Three Major Advantages

Proximity to Esenboğa International Airport: Situated only a few minutes from Ankara Esenboğa Airport, the project offers fast and convenient access for international visitors and business travelers. This makes China Town Ankara one of the most accessible commercial destinations in the region.

Directly Across from the International Fair Center: Facing the newly completed International Fair Center, the project benefits from year-round national and international exhibition traffic. This strategic proximity significantly enhances the commercial value and visitor potential of China Town Ankara.

Adjacent to the Planned Esenboğa Metro Line (Fair Station): The Fair Station of the planned Esenboğa Airport Metro Line — implemented by the Ministry of Transport and Infrastructure — will be located directly beside the project. Once the metro line is operational, China Town Ankara will be seamlessly connected to both the city center and the airport through a fast public transportation network.

A First in Türkiye: A China-Themed Trade Center with 360 Retail Units

China Town Ankara introduces a new generation of commercial experience with its wide spectrum of Chinese manufacturers and suppliers. Product categories such as electronics, home décor, textiles, and lifestyle items will be directly sourced from China and brought to Türkiye.

The project will:

• Minimize intermediary costs
• Create new procurement channels for Turkish businesses
• Provide a centralized meeting point for companies sourcing products from China
• Contribute to expanding the Türkiye-China trade volume with renewed momentum

A Modern 47,000 m² Trade and Lifestyle Complex

Beyond retail spaces, China Town Ankara offers a socially engaging environment that promotes cultural interaction. The architectural design uniquely blends Chinese and Turkish cultural elements with a modern aesthetic.

Key project components include:

• 360 independent retail units
• Modern storage and logistics facilities
• Thematic architectural elements
• Restaurants, cafés, and social spaces
• Open areas suitable for year-round cultural and commercial events

A New Bridge in Türkiye-China Trade

The project not only facilitates the market entry of Chinese brands into Türkiye but also provides Turkish entrepreneurs and businesses with direct supply advantages. China Town Ankara is positioned as a strategic center designed to strengthen economic relations and expand trade cooperation between the two nations.

China Town Ankara, with its location, thematic design, and international trade vision, stands out as one of the most exciting and forward-looking developments in Türkiye. Located at the intersection of the airport, fair center, and metro line, this next-generation commercial complex is poised to reshape the economic and cultural landscape of the region.

For more information about China Town Ankara, visit chinatowntr.com.

To learn more about Emrina, visit www.emrina.com.

Media Contact

Emrah Inanc
Emrina Inc.
emrah@emrina.com

Paintit.ai, a technology company specializing in generative AI solutions for the real estate and design sectors, today announced the strategic expansion of its platform capabilities. By integrating a proprietary "Type, See, Tweak, Buy" workflow, the company is addressing the fragmentation currently plaguing the digital design market. This announcement marks a shift from static AI image generation to a comprehensive, commercially integrated ecosystem designed to serve both individual homeowners and enterprise-level real estate developers.

The Industry Challenge: Fragmentation and Friction

The current landscape of architectural visualization and interior design technology is characterized by disconnected tools. Users typically rely on one platform for inspiration, another for rendering, and a third for procurement. This fragmentation creates significant friction, turning what should be a creative process into a logistical bottleneck. Legacy platforms often fail to interpret nuanced prompts, requiring users to act as prompt engineers rather than designers. Furthermore, traditional tools frequently produce hallucinated furniture-items that look appealing but do not exist in the real world-thereby severing the link between visualization and execution.

Paintit.ai addresses these structural inefficiencies through its core philosophy of "EIS" — empathy, intuitiveness, and seamlessness. The platform's latest update introduces a unified canvas where AI visualization and commerce converge, eliminating the need for tool-switching and context loss.

The "EIS" Methodology: A Human-Centric Approach to AI

At the heart of the Paintit.ai platform is a deviation from standard black box AI. The company has structured its product architecture around three pillars designed to mimic the workflow of a human designer:

• Empathy: The AI system is engineered to understand personal and cultural nuances in user prompts. Rather than simply executing a command, the AI acts as a guide, offering personalized guidance and feeling like a human partner in the design process. This empathetic approach allows the AI to interpret complex, emotionally resonant requests beyond simple 3 to 5 word search terms.
• Intuitiveness: Paintit.ai prioritizes a zero guesswork interface. The workspace is designed to minimize friction with context-aware toolbars and prompt-driven edits. This ensures that the technology remains accessible to users regardless of their technical expertise, democratizing professional-grade visualization.
• Seamlessness: The platform creates a single flow from inspiration to purchase. By integrating furniture suggestions directly into the visualization loop, Paintit.ai transforms abstract ideas into actionable reality, ensuring that the design process is continuous and uninterrupted.

Technological Innovations: The Unified Design Ecosystem

The newly expanded platform capabilities are built upon a sophisticated product architecture that distinguishes Paintit.ai from legacy rendering tools. Key technological advancements include:

1. Automatic Model Selection

Paintit.ai has implemented an intelligent routing system that automatically selects the best underlying AI model for a specific task. Whether the user is requesting a photorealistic rendering of a living room or a conceptual sketch of an exterior landscape, the system optimizes the backend processing without requiring the user to manage model parameters manually. This ensures consistent quality and relevance across diverse design scenarios.

2. Whole-Image Transforms and Targeted Refinements

The platform supports a dual-layer editing capability. Users can perform whole-image transforms for global redesigns, such as virtual staging or changing the architectural style of an entire room. Simultaneously, the system allows for targeted refinements, enabling object-level edits like removing, replacing, or adding specific items within a scene. This granular control is managed through on-image tools and direct manipulation, placing editing power directly on the canvas rather than in complex sidebars.

3. Real-Time Generation and Conversational Iteration

Moving beyond the "render and wait" model, Paintit.ai facilitates a real-time, conversational iteration process. This "Now Gen" approach allows users to converse with the design, making adjustments on the fly and maintaining a flow state where the loop of prompting, visualizing, and refining is uninterrupted.

Bridging Visualization and Commerce

A critical differentiator for Paintit.ai in the competitive landscape is its focus on real furniture recommendations with commerce intent. While many generative AI tools create fictional items, Paintit.ai's algorithms are trained to suggest furniture and decor that align with real-world inventory.

This capability transforms the platform from a visualization toy into a strategic business tool. By providing a path to purchase, the platform moves from generating ideas to delivering actionable solutions, including palettes and furniture purchase next steps. This feature is particularly vital for the platform's signature use cases, which include mood boards-to-cart workflows and full-room redesigns where the ultimate goal is a physical transformation of space.

Strategic Market Positioning: B2B and B2C Applications

Paintit.ai's unified ecosystem is designed to serve two distinct but overlapping market segments, leveraging its adaptive scenarios to meet the needs of both homeowners and professionals.

For the B2B Sector (Real Estate and Design Professionals)

For real estate developers, interior designers, and marketplaces, Paintit.ai offers an enterprise-grade solution to reduce sales cycles. The platform's ability to rapidly virtually stage empty properties or redesign outdated interiors allows professionals to present compelling visions to clients instantly. The directional roadmap for B2B includes the exploration of API integrations, white-label flows, and bulk workflows, signaling Paintit.ai's commitment to becoming the infrastructure layer for the digital design economy. The focus is on actionable ROI, enabling businesses to scale their visualization capabilities without scaling headcount.

For the B2C Sector (Homeowners and DIY)

For individual users, the platform lowers the barrier to entry for high-quality design. Renters and homeowners seeking quick transformations can utilize the platform to experiment with styles and layouts before committing to physical purchases. The "Type, See, Tweak, Buy" loop empowers users to validate their ideas instantly, turning home design into a risk-free form of personal expression.

Pricing and Accessibility

In line with its mission to make aesthetic exploration accessible, Paintit.ai has adopted a transparent, subscription-based pricing model. The structure is designed to accommodate different user rhythms:

• Weekly Plan ($6.99): Positioned as "Try a Week, Feel the Rhythm," this tier allows users to test the platform's capabilities for short-term projects.
• Monthly Plan ($24.99): Positioned as "Go Monthly, Keep the Flow," this tier is designed for sustained use and ongoing design iteration. Both tiers include a money-back guarantee (3-day for weekly, 7-day for monthly), underscoring the company's confidence in its value proposition.

Executive Vision

"Our goal is not just to create pretty images, but to fundamentally change the economics of design," said Yulii Cherevko, CEO and co-founder of Paintit.ai. "Design should care about the user. It should be an empathetic process that understands the difference between a house and a home. With Paintit.ai, we are moving beyond the 'wow factor' of AI to the 'utility factor,' ensuring that every pixel generated serves a purpose, whether it is helping a family visualize their future living room or assisting a developer in selling a property faster. We are building a relationship, not just a renderer."

About Paintit.ai

Paintit.ai is a London-based AI technology company redefining the boundaries of interior and exterior design. Guided by the manifesto "Design that cares. Spaces that matter," the company is dedicated to making professional-grade design tools accessible to everyone. The platform leverages advanced machine learning to provide a unified, intuitive, and seamless design experience, connecting the dots between imagination and reality. The company's tone-quietly confident, inspiring, and human-reflects its commitment to a user-centric technology philosophy. Paintit.ai continues to expand its capabilities, exploring new frontiers in object editing, API connectivity, and commerce integration to support the evolving needs of the global design market. For more information, visit paintit.ai

Media Contact

Yulii Cherevko
Co-founder, Paintit.ai Ltd.
hi@paintit.ai
+44 7366 359241

BLS Car Rental, a rapidly growing mobility provider in the Central European market, today announced a significant expansion of its operational footprint and fleet capabilities across Poland. This strategic move is designed to address the evolving needs of the corporate sector and the booming international business travel market. Capitalizing on a robust period of growth within the Polish automotive rental sector, BLS is redefining the traditional rental experience with the launch of high-flexibility subscription services and a "deposit-free" rental tier for qualified clients.

As the Polish economy solidifies its status as a European business hub, the demand for agile, premium transportation solutions has outpaced traditional leasing models. BLS Car Rental's latest initiative focuses on bridging the gap between short-term car hire and long-term leasing, offering a hybrid model that caters to the dynamic schedules of modern executives, expatriates, and multinational corporations operating in cities such as Warsaw, Krakow, and Rzeszow.

Capitalizing on a Billion-Dollar Market Transformation

The expansion comes at a pivotal moment for the industry. According to recent data from Verified Market Research, the Poland car rental market was valued at approximately $1.15 billion in 2024 and is projected to nearly double by 2032. This trajectory is driven largely by a resurgence in business travel, which contributed an estimated $4.5 billion to the local economy last year.

However, the nature of this demand is shifting. Corporate clients are increasingly moving away from rigid, multi-year leasing contracts in favor of more adaptable solutions. Industry reports indicate that the long-term rental sector in Poland grew by 8.9% year-on-year in Q3 2025, signaling a definitive market preference for Mobility-as-a-Service (MaaS) models.

"The traditional definitions of car ownership and rental are blurring," stated the regional director of operations at BLS Car Rental Poland. "Our expansion is not just about adding more vehicles to our fleet; it is about deploying a smarter, technology-driven infrastructure that allows a business traveler to land at Warsaw Chopin Airport and be on the road in a premium vehicle within minutes, without the bureaucratic friction that has historically plagued the industry."

Redefining Business Mobility: The BLS Advantage

At the core of this expansion is the introduction of a modernized fleet and customer-centric policies designed to remove friction from the rental process.

1. The "Auto-Subscription" Innovation

BLS has introduced a novel "Auto-Subscription" service, specifically engineered for the modern nomad and project-based executive. This service allows clients to rent a vehicle for a total of 100 days distributed throughout the year for a fixed annual fee. This flexibility addresses a critical pain point for consultants and auditors who require reliable mobility in Poland intermittently but find daily rental rates inefficient and traditional leasing too restrictive.

2. Premium Fleet Diversification

To meet the standards of Fortune 500 clientele and high-net-worth individuals, BLS has significantly upgraded its vehicle portfolio. The fleet now includes the latest models from top-tier manufacturers, ensuring that no vehicle is older than three years.

• Business Class: Featuring the Toyota Corolla Touring Sports Hybrid and Skoda Octavia, offering a balance of efficiency and executive comfort.
• SUV and Crossover: Including the Hyundai Kona 4x4 and Ford Focus Combi, designed for superior handling in diverse Polish weather conditions.
• VIP Segment: A curated selection of high-performance vehicles for C-suite executives requiring prestige and power.

3. Frictionless "No Deposit" Rentals

Breaking away from industry norms that often require substantial credit holds, BLS offers a transparent "No Deposit" rental option for fully insured clients. This policy is particularly advantageous for international travelers who wish to maintain liquidity on their payment cards while traveling. Combined with full CASCO and OC insurance coverage, this initiative positions BLS as a leader in financial transparency and customer trust.

Strategic Location Strategy and Digital Integration

BLS Car Rental has optimized its physical presence to align with Poland's key economic arteries. The company now operates fully staffed hubs in major metropolitan areas and transport nodes, including:

• Warsaw (HQ and Chopin Airport): Serving the capital's diplomatic and financial districts.
• Krakow: Catering to the vibrant tech and outsourcing hubs in southern Poland.
• Rzeszow, Lublin, and Radom: Supporting the growing industrial and logistical importance of eastern Poland.

Supporting this physical network is a revamped digital platform. Recognizing that mobile bookings now account for nearly 47% of rental transactions in the region, BLS has streamlined its online booking engine. The interface allows for real-time inventory checks, instant confirmation, and paperless processing, ensuring that the "digital-first" expectation of modern travelers is met with precision.

Commitment to Safety and 24/7 Support

In an era where reliability is paramount, BLS has standardized a rigorous safety protocol. Every vehicle undergoes a multi-point inspection between rentals. Furthermore, the company guarantees 24/7 road assistance across Poland. Whether a client faces a mechanical issue in the bustling streets of Warsaw or requires support on a remote route in Mazovia, the BLS support team is accessible around the clock, ensuring uninterrupted business continuity for its clients.

"Our goal is to be the silent partner in our client's success," added the Marketing Director. "When a CEO rents from BLS, they aren't just paying for a car; they are investing in punctuality, safety, and the peace of mind that comes from knowing their mobility is guaranteed by professionals."

About BLS Car Rental

BLS Car Rental is a premier mobility provider operating in Poland, specializing in short-term car rental, long-term fleet management, and chauffeur services. With a commitment to European-level service standards, BLS offers a diverse fleet of modern vehicles, transparent pricing models, and innovative subscription services. The company serves a wide range of clients, from individual tourists to large multinational corporations, providing bespoke solutions that prioritize comfort, safety, and efficiency. For more information, visit blsrentcar.pl.

Media Contact

Public Relations Department
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PRNEWS announced that in the second half of 2025 (Q3–Q4) the U.S. share of company revenue increased to 22%, up from 16% before the relocation of its U.S. headquarters to downtown Miami. The shift underscores more substantial traction in the American market and supports the company’s strategy to meet rising demand from U.S. businesses for transparent, performance-driven media coverage.

Founded in Europe, PRNEWS provides businesses of all sizes with access to worldwide editorial and sponsored media coverage on predictable, cost-effective terms. The company’s flagship platforms, PRNEWS.IO and Medialister, deliver data-driven tools designed to streamline and accelerate media outreach.

PRNEWS.IO leverages big data to help forecast campaign outcomes across a network of more than 105,000 media outlets in 142 countries, while Medialister enables marketers to publish sponsored articles directly in local and international publications — reducing friction associated with traditional PR gatekeeping.

“Relocating the U.S. headquarters to Miami was a strategic step to be closer to the market, and the momentum in Q3–Q4 2025 validates that decision,” said Alex Nihmatulin, board director of PRNEWS. “The increase in the U.S. revenue share from 16% to 22% reflects strong market alignment with speed, transparency, and measurable ROI.”

The Miami office supports North American operations, focusing on sales, marketing, customer success, and strategic partnerships. PRNEWS expects continued growth in the region as small and mid-sized businesses, as well as larger corporations, increasingly seek performance-oriented media solutions that combine transparency with operational efficiency.

By enabling brands and agencies to plan and execute media placements more directly, PRNEWS continues to reshape how companies approach media relations and content distribution — further reinforcing Miami’s position as a gateway for global innovation and international business expansion.

About PRNEWS

PRNEWS is a European PR-tech company building data-driven platforms that help brands and agencies plan, forecast, and secure editorial and sponsored media coverage worldwide. Its products, PRNEWS.IO and Medialister, support predictable, transparent media placements across a global network of outlets. For more information, visit prnews.io.

Media Contact

Alex Nigmatulin
alex@prnews.io

Medialister, the platform that connects brands with media outlets for editorial advertisement, has officially launched its affiliate program — giving marketers, agencies, and PR professionals a new way to earn by referring clients.

The program is designed for brand managers, media buyers, content strategists, and public relations firms who want to monetize their business relationship by promoting Medialister’s guaranteed media placements. Affiliates will earn a fixed commission on every successful placement made by a referred client — for up to 100 transactions within the first 12 months of that client’s signup.

Tapfiliate, a trusted affiliate marketing software, powers tracking. With a 30-day cookie window, affiliates get credit even if a user signs up weeks after clicking their referral link.

“Editorial advertising is still full of manual processes and inefficiencies,” said Alexander Storozhuk, founder of Medialister. “We built Medialister to simplify the way brands buy media placements. Now, with our affiliate program, we’re inviting professionals to join that transformation — and profit from it.”

Founded in 2024, Medialister is a self-serve platform that enables brands to discover, purchase, and manage editorial advertising in a transparent, scalable way. With over 100,000 offers across top-tier and niche media outlets, the platform specializes in non-programmatic formats, including sponsored articles, branded interviews, and native advertorials.

Medialister provides a reliable way to build “machine-readable credibility,” as AI-driven search becomes a primary way people find service providers. Medialister simplifies this by structuring, predicting, and scaling editorial media buying and placements — helping brands earn legitimate visibility in the sources that influence both human decision-makers and AI/LLM-generated results.

The affiliate model creates win-win opportunities: marketers are rewarded for spreading the word, and Medialister gains access to new audiences through personal recommendations — a scalable alternative to traditional paid ads.

The new affiliate program is part of the company’s broader vision to build a collaborative ecosystem around content-led marketing, enabling industry professionals to tap into new revenue streams while driving more effective brand storytelling.

About Medialister

Medialister is an editorial advertisement platform that connects brands with news media outlets to facilitate branded content. With access to over 100,000 media outlets, Medialister delivers extensive reach and data-driven insights, enabling brands to easily manage and measure paid media and optimize their investment in sponsored content. For more information, visit medialister.com.

Media Contact

Alexander Storozhuk
press@medialister.com

As more organizations standardize operations around Atlassian’s platform, a growing shift is reshaping how companies think about customer-relationship management. With Jira now serving not only engineering and product groups but also support, success, and customer-facing teams, businesses are questioning whether CRM systems should continue to live outside their core operational environment. In this context, Mria CRM for Jira is rapidly emerging as a preferred solution for teams that want customer lifecycle data to exist where work actually happens.

Jira Becomes the Operational Hub for the Modern Enterprise

Across industries, Jira has evolved from a departmental project tracker into a company-wide operational backbone. As more teams adopt Jira and Jira Service Management for daily workflows, expectations for CRM systems have changed accordingly. Companies increasingly want tools that respect Jira’s structure, workflows, and permission logic — something traditional CRMs were not built to match.

This shift is occurring at the same time the CRM market is consolidating. Organizations are moving away from multi-system architectures that split sales, support, and delivery data across disconnected tools. Instead, they are prioritizing platforms that unify customer information with operational execution. For companies running on Atlassian, a Jira-native CRM is becoming not just appealing, but necessary.

Why Mria CRM Is Becoming the Preferred Choice

Mria CRM for Jira is built on a straightforward premise: CRM should feel like part of Jira, not a separate application. Its architectural alignment with Atlassian’s environment is what resonates most with teams:

• Customer and operational data live inside the Atlassian ecosystem
• Permissions follow the same logic users already understand
• Workflows reflect Jira’s native interaction model
• Customer context becomes available at the point of execution

Rather than forcing teams to bridge two systems, Mria CRM brings customer lifecycle management into the platform they already use every day. It is designed around Jira’s UX and operational philosophy, making adoption easier for cross-functional teams and reducing the friction of tool switching.

Supported by Atlassian’s Platform Direction

Several developments across Atlassian’s ecosystem have created ideal conditions for a Jira-native CRM:

• Forge now supports enterprise-grade application architecture
• Cloud-fortified standards elevate expectations for reliability and governance
• Jira Service Management anchors customer interactions within Atlassian
• AI-driven initiatives require unified operational and customer data

For organizations that treat Jira as their operational nucleus, integrating CRM directly into the platform is a natural extension of this evolution.

Why Teams Choose Mria CRM Over External CRMs

Mria CRM: CRM for Jira Teams manages leads, deals, companies, contacts, and activity history directly inside Jira — not through integration, but through native design. Teams consistently point to several advantages:

• The customer lifecycle data becomes part of the same system where work is delivered.
• The CRM matches Jira’s workflow logic, UX, and security posture.
• Adoption is fast because the tool feels familiar from day one.
• Fragmented customer information is eliminated.
• Cloud-fortified and runs on Atlassian certifications provide assurance of enterprise-level reliability.

Mria CRM addresses a structural challenge: the disconnect between customer commitments and customer delivery. By bringing both into one system, organizations improve alignment and reduce operational friction.

“Teams that rely on Atlassian products already think in terms of issues, workflows, and relationships between work,” said Anton Storozhuk, CEO and founder of Mria Labs Inc. “A CRM designed for this ecosystem has to respect that logic. Our goal with Mria CRM is to provide a CRM that feels native to Jira, not layered on top of it.”

A New Category Emerges: CRM Inside the Operational Platform

Companies adopting Mria CRM report improved collaboration between sales, support, and delivery. Customer context appears directly on Jira issues and JSM requests, embedding CRM insights into everyday operational decisions.

While Mria CRM is not positioned to replace every enterprise CRM, it serves the substantial and growing segment of organizations that run their business on Atlassian tools. For them, CRM inside Jira is not simply an integration — it is the logical next step in platform consolidation.

Availability

Mria CRM for Jira is available now on the Atlassian Marketplace. Organizations can install Mria CRM directly into their Jira Cloud environment and begin managing the full customer lifecycle within the system they already rely on.

About Mria Labs

Mria Labs Inc. builds modern, cloud-native applications for the Atlassian ecosystem. The company specializes in extending Jira beyond project delivery into broader business operations. Mria CRM for Jira is its flagship product, designed to unify customer lifecycle management with the workflows and systems enterprises use every day. For more information, visit mriacrm.com and follow on LinkedIn.

Media Contact

Anton Storozhuk
hello@mriacorp.com

DataFlair.ai, a decision-intelligence platform built for the iGaming sector, has officially expanded its operations to the United States. The company enters the market with a mission to solve one of the industry’s most persistent problems: despite the abundance of performance metrics such as clicks, NDPs, and revenue, most teams still rely on guesswork to understand what players truly want, what drives trust, and what undermines long-term value.

“Everyone in iGaming tracks clicks, NDPs, and revenue,” says DataFlair.ai Founder Mex Emini. “DataFlair explains the story around those numbers, why players click, why they stay, how they convert, and what they really feel along the way.”

Over more than a decade of observing product, marketing, and growth teams lose both money and credibility by optimizing for surface-level metrics, DataFlair.ai has developed a platform that explains not just what players do, but why they do it.

Moving Beyond Search Intent Toward Real Player Sentiment

Across the industry, search intent has been treated as a proxy for player motivation. But keywords reveal only what players think they want before they experience a brand — and they often conceal ambiguity, fear, and expectations that shape whether players stay, convert, or churn.

DataFlair.ai addresses this gap by modeling real player sentiment. The platform ingests large volumes of authentic conversations from diverse sources, identifies the emotions, trust signals, and concerns embedded in player discussions, and quantifies what truly influences decisions throughout the player lifecycle. This sentiment layer enables affiliates, operators, and suppliers to align products, journeys, and communication with what players actually care about — not just what they type into a search bar.

Turning Noisy Conversations into Decision-Ready Insight

Online discourse is notoriously noisy. DataFlair.ai uses AI-driven classification and deep industry knowledge to separate signal from noise by:

• Filtering out bots, spam, promos, and fabricated content
• Grouping conversations by topic, emotion, and risk
• Normalizing insights across markets, verticals, and player segments

The outcome is a structured intelligence layer that highlights what players praise or criticize most by region and vertical. On top of this, the platform consolidates commercial assets — partners, customer segments, commercial terms, creative campaigns, recommendation lists — so teams can understand how each decision manifests in real player behavior.

“We’re not in the business of adding more dashboards,” Mex explains. “DataFlair is a recommendations engine, it tells you where you’re leaking trust, where promises break, and where there’s real upside in specific markets or segments.”

Segmentation, Contextualization, and Better Decisions

DataFlair.ai converts raw behavioral and conversational data into actionable motivation-based segments. When clients connect their own data, the platform benchmarks which types of players they attract, which profiles drive sustainable value, and where in the journey friction or churn occurs.

This process — called contextualization — places sentiment and behavior within the proper market, segment, and journey stage. It allows operators to design differentiated experiences, allocate resources to the issues that matter most, and negotiate commercial relationships with clarity about what their audience values.

With granular insight into how player motivations differ across countries and products, teams can shift from reactive debates to confident, data-grounded decisions.

Data Privacy, Security, and the AI-Training Question

As AI adoption accelerates, DataFlair.ai prioritizes privacy, security, and transparency. The platform runs on a multi-tenant architecture with strict tenant isolation, encryption in transit and at rest, and role-based access control. It can also be deployed in a client’s own environment.

By default, DataFlair.ai does not use client data to train models. If a client opts in, only aggregated, anonymized metrics — such as average deposit size or segment-level retention — are included in the shared intelligence layer. Raw user-level data is never used.

The company’s approach ensures that clients retain control over their data while benefiting from richer contextual insight when they choose to contribute.

Built for iGaming, Designed to Scale Across Industries

Today, DataFlair.ai is focused on iGaming — online casinos, sportsbooks, and adjacent verticals — where acquisition costs are high and player emotions are deeply intertwined with decision-making. However, the underlying decision-intelligence engine is industry-agnostic. Any business dependent on high-stakes acquisition performance can benefit from linking sentiment, behavior, and revenue in a single decision framework.

DataFlair.ai is now deploying its platform across the sector to prove its value where founder-level expertise runs deepest. But the long-term vision is broader: to shift businesses from opinion-driven debates to recommendation-driven clarity, enabling leaders to know when to double down, pivot, or stop — without feeling like they are gambling on outcomes.

About DataFlair.ai

DataFlair.ai is a decision-intelligence platform designed to help iGaming operators, affiliates, and suppliers turn player behavior and sentiment into actionable insights. By analyzing large volumes of authentic player interactions and linking emotions, trust signals, and engagement patterns to outcomes, the platform enables teams to optimize product offerings, journeys, and communication for long-term player value. Founded by Mex Emini, DataFlair.ai combines industry expertise with AI-driven analytics to move organizations from guesswork to evidence-based decision-making, while prioritizing data privacy, security, and contextual intelligence. For more information, visit dataflair.ai.

Media Contact

Mex Emini
mex@dataflair.ai

Julius Ritter from the creative collective Titanic’s End today announced the launch of The Resonance Sessions, a four-day immersive artist residency scheduled for April 8–12, 2026, in a secluded recording studio located in the California desert. The event will bring together a curated cohort of professional musicians, producers, and vocal artists to collaborate, record, and explore a newly defined musical aesthetic termed “Anthemica.”

The residency aims to combine the emotional depth of singer-songwriting with the expansive textures and production possibilities of modern electronic music. Participants will be provided on-site accommodation, meals, full studio access, collaborative creation sessions, structured workshops, and dedicated video documentation throughout the event.

Unlike traditional music retreats or commercial festivals, The Resonance Sessions is designed as a creative laboratory — prioritizing artistic quality, collaborative output, and the formation of a long-term creative network. The emphasis is on serious musicianship and meaningful artistic exchange rather than spectacle or conventional performance.

“Musicians today often lack environments where vulnerability, craft, and collaboration converge under focused, intentional conditions,” said a Titanic's End organizing representative. “With The Resonance Sessions, we’re creating a space where artists can reconnect with their creative core, experiment deeply, and produce work that reflects shared presence and artistic integrity.”

Organizers have confirmed participation from a range of established and emerging talents across electronic, vocal, and production sectors. Each participant will have the opportunity to contribute to a collaborative EP reflective of Electric Anthemica, and a professional film crew will capture the creative process and final performances.

Learn more about it here at theresonancesessions.com.

About Titanic’s End

Titanics End is a creative collective rooted in immersive arts and alternative performance culture, with a history of producing legendary music events at Burning Man. The collective has previously supported performances by major artists such as Diplo, Fisher, and John Summit. The Resonance Sessions marks their first collaboration on a residency initiative aimed at fostering sustained artistic collaboration, cross-genre innovation, and a new paradigm of musician-led creative community. For more information, visit www.titanicsend.com.

Media Contact

Julius Ritter
julius@ritterschaft.co

In 2025, digital becomes the primary field of competition: more than 75% of global advertising budgets are allocated to online channels, while the digital advertising market is projected to reach $709.7 billion. Against this backdrop, analytics and PR emerge as critical drivers of brand visibility and trust. StartupMafia has compiled a selection of five essential tools designed to help marketers operate effectively in a saturated digital environment, make data-driven decisions, and strengthen their communication strategies.

1. PRNEWS.IO

PRNEWS.IO is a native PR platform that simplifies media access for brands and enables guaranteed article placements at fixed prices without negotiations with editors. The service aggregates thousands of media outlets worldwide, allowing marketers to select publications by topic, audience, traffic, and region — making PR planning predictable and transparent. Publishing through PRNEWS.IO strengthens a brand’s digital footprint and supports SEO through authoritative sources and high-quality backlinks.

The platform also enhances brand visibility across artificial intelligence systems and search algorithms: regularly published media content increases the likelihood that AI models and search engines recognize a company as a trusted source. PRNEWS.IO empowers marketers to boost brand awareness, build reputation, and scale content strategies by simplifying the launch of PR campaigns, expanding publication volumes, and testing new markets in a highly competitive environment.

2. Ahrefs Brand Radar

Ahrefs Brand Radar is a visibility and discovery analytics tool that shows how a brand appears across modern search and content environments, including AI-generated answers, video platforms, and the broader web. The platform aggregates data from several large indexes and millions of prompts, giving marketers a unified view of brand exposure, search demand, and key visibility trends. It highlights when and where a brand is mentioned, how often users search for it, and how its presence compares to competitors over time.

Brand Radar also helps marketers identify emerging topics, spot visibility gaps, and understand how content across YouTube, TikTok, or community discussions contributes to overall brand perception. By clustering queries and uncovering new content opportunities, the tool supports strategic decision-making and helps brands strengthen discoverability where audiences increasingly look for information. This allows marketing teams to refine messaging, prioritize growth areas, and stay competitive as search behavior continues to evolve.

3. Semrush

Semrush is a comprehensive marketing platform combining tools for SEO, content marketing, keyword research, position tracking, and advertising campaign management. Covering billions of search queries, it provides detailed competitive insights, allowing marketers to understand demand trends, monitor SERP changes, and identify growth opportunities. With its broad functionality, Semrush supports website optimization and helps create content aligned with real user intent.

The platform also enhances operational control by integrating analytics from both organic and paid channels. Semrush enables marketers to optimize budgets, choose the most effective keywords, evaluate campaign performance, and measure the contribution of various tactics to overall traffic. This allows marketing teams to make more precise decisions, improve ROI, and maintain stable brand visibility amid increasing competition and constantly changing search algorithms.

4. Similarweb

Similarweb is an advanced digital analytics tool that provides marketers with traffic insights across millions of websites and mobile applications. The platform displays channel distribution, traffic sources, audience engagement, and shifts in demand, helping teams evaluate performance and understand user behavior trends. It also offers detailed competitive comparisons, including key channels, top pages, and growth strategies, creating a transparent view of the digital landscape.

For marketers, Similarweb is a cornerstone of competitive intelligence and strategic planning. It helps identify growth opportunities, assess market size and seasonality, understand successful competitor tactics, and set realistic KPIs. Marketing teams use Similarweb data to optimize budget allocation, choose effective promotion channels, and validate campaign results in an increasingly competitive market that relies heavily on accurate digital insights.

5. n8n

n8n is a powerful workflow automation platform that allows marketing teams to connect tools, automate routine tasks, and streamline data flows without requiring engineering resources. The platform supports thousands of integrations, enabling marketers to link CRM systems, analytics platforms, email tools, advertising accounts, and internal databases into unified automated processes. With its visual editor, n8n simplifies the creation of workflows for lead routing, campaign reporting, audience segmentation, and data enrichment — significantly reducing manual work and operational overhead.

For marketers, n8n becomes a foundation for scalable and efficient operations: the platform helps automate repetitive tasks, ensure data consistency across channels, and accelerate campaign execution. By enabling teams to build custom automations tailored to their marketing stack, n8n improves response times, enhances personalization, and provides deeper visibility into performance metrics. This allows marketing teams to operate faster, maintain accuracy, and focus on high-impact strategic work in an increasingly data-driven environment.

StartupMafia emphasizes that in 2025 marketers must combine PR, analytics, and workflows to build a sustainable digital presence. Companies that successfully integrate these capabilities will strengthen their market position and remain competitive in an evolving digital landscape.

About StartupMafia

StartupMafia is a technology-focused media outlet covering emerging companies, market trends, and innovations shaping the global startup landscape. The publication highlights practical solutions, sector insights, and business developments relevant to founders, operators, and investors. For more information, visit startupmafia.eu.

Media Contact

StartupMafia.eu Press Department
press@startupmafia.eu