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August 2, 2022 7:00 AM
EDT
Washington, DC

Born Free USA Partners With ZooDraws

Born Free USA, working in partnership with comic artist Brian Ahearn of ZooDraws, has today launched a series of compelling comic strips that tell the stories of individual animals sold into the wildlife trade. While Ahearn's work is known for its tongue-in-cheek humor, there is little to laugh about in the stories told by his most recent creations.

Ahearn said: "Millions of wild animals are sold into the U.S. pet trade every year, and the impact is significant. Not only do the individual animals suffer compromised welfare, but they pose a very real risk to public safety, and the trade causes lasting damage to wild populations. Overall, the trade in wildlife is a disaster for animals, for humans, and for the environment. This is what we hope these powerful comics will help to portray."

The five comics are drawn in Ahearn's distinctive style and capture the viewer's attention immediately. The hope is that they will reach new audiences for the non-profit, whose work centers on the protection of wild animals in captivity and in their natural habitat.

Vervet monkey: An estimated 15,000 individual primates are currently suffering as pets in the United States. Denied the ability to meet their physical, social, and emotional needs, many "pet" monkeys develop stereotypic stress behaviors. Others, like Alex the vervet monkey in this comic, become aggressive as they reach adolescence and attack their owners. A few very lucky ones are rehomed to sanctuaries, but even they struggle to overcome their past trauma. The introduction of the Captive Primate Safety Act, which would prohibit the private keeping of, and interstate trade in, non-human primates would end this cruel trade if successfully passed by Congress.

Tiger: There are estimated to be more tigers kept privately in Texas (5,000) than exist in the wild. Tigers do not make good pets. Not only does the tiger suffer immensely as none of their welfare needs are fully met, but they pose serious risk to their owner and, in the event of escape, the wider public. If a pet big cat escapes, the fallout often falls to first responders, who are not trained to deal with a tiger or lion on the loose. The introduction of the Big Cat Public Safety Act, which bans the private keeping of, and interstate trade in, big cats, would end this cruel trade and protect the public and first responders from harm. The bill passed out of committee in June 2022.

African Gray Parrot: Parrots are one of the animals most regularly trafficked to the United States. After enduring long journeys, often stuffed in tiny spaces to avoid detection, or crammed into crates with no room to move, those who survive are sold into the pet trade. Caging a bird is one of the cruelest things with can do – as doing so denies them practically every natural instinct and need that they have. Parrots live surprisingly long lives – sometimes living into their sixties – so many of them kept as pets will be passed from home to home as their owners grow tired of them, or even pass away. All of this adds up to a miserable life in which stressed birds suffer. Many captive parrots pluck their own feathers – sometimes until they are completely bald.

Chameleon: Stuffed inside a box and sent through the mail: this is how many thousands of animals, and reptiles in particular, are transported each year to be sold into the pet trade. Some are transported from within the United States and others from other countries. Animal deaths in transit are so common that many sellers have replacement policies if the animal arrives dead, or they offer insurance policies to cover the monetary loss to the buyer if their animal dies in the mail. Considered disposable and replaceable, reptiles struggle to adapt to life in tanks and reported mortality rates are high. While stress behaviors (stereotypies), such as pacing, are largely attributed to mammals in captivity, reptiles suffer the same outcomes. One prevalent stereotypy in reptiles as Interaction with Transparent Boundaries (ITB), behavior in which reptiles appear to repeatedly try to "climb" the glass of their tank, before circling away, then returning over and over again.

Asian Giant Softshell Turtle: While many exotic pets in the United States are bred for sale by breeders in-country, some animals are transported long distances from the wild. The demand for the global pet trade can have devastating impacts on both the individuals themselves, and the survival of the species to which they belong. Species such as the Asian giant softshell turtle (Pelochelys cantorii) are endangered in their natural habitat yet still traded as pets.

Said Born Free USA CEO Angela Grimes: "These comics communicate vital messages about the protection of wild animals in a way that is accessible to all. We often think of wildlife trade as something that happens in far-flung places, but the United States is one of the largest importers and sellers of wild animals in the world. We have work to do, and that starts with being properly informed. We hope that these comics will reach far beyond our usual audience and encourage people to think in new ways about the protection – and exploitation of – wild animals."

The comics are available for view at https://www.bornfreeusa.org/zoodraws and readers are encouraged to share them widely.

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August 2, 2022 5:00 AM
EDT
Yakima, DC

Pink Lady® Apples are a 2022 Good Housekeeping Healthy Snack Award Winner

Consumers have yet another reason to choose the Pink Lady® brand when shopping for apples. For the first time in the global brand's history, the beloved fruit was named Best Apple in the 2022 Healthy Snack Awards from Good Housekeeping in the Powerhouse Produce category. The awards are based on a lengthy testing process in which the registered dieticians and culinary pros at the Good Housekeeping Nutrition Lab pore over the nutrition facts, ingredient lists and flavor profiles of hundreds of snacks. All products must meet specific criteria to qualify and are subject to additional consumer testing and real-life analysis. The result is this article of 2022 winners, where Good Housekeeping notes that testers found the flavor of Pink Lady® "superior to that of other apples, saying it was 'crisp, refreshing and incredibly tasty."

Stefani Sassos, MS, RDN CDN and Deputy Nutrition Director for Good Housekeeping said, "The incredible flavor profile and impressive nutrition of Pink Lady® apples were some of the many reasons why the fruit stood out to our testers and judges. They make for an easy, nutrient dense snack at any time of day that provides a family-friendly snacking solution too."

To celebrate earning this impressive accolade, Pink Lady® apples are serving up new snack-spiration this month with recipes developed in partnership with lifestyle experts. The recipes will be shared with the growing community of Pink Lady® apple fans that are connected to the brand through its digital platforms.

"As a marketer and a shopper, it's incredible to know that over 5,300 product samples and nearly 50,000 data points were analyzed for the Good Housekeeping Nutrition Lab to choose the Healthy Snack Award winners," said Kathryn Grandy, Chief Marketing Officer of Pink Lady® America. "With so many options available, this annual roundup is hugely valuable for consumers looking for brands they can trust," she added. "We are ecstatic that Pink Lady® apples are a 2022 winner and are honored to see our brand next to the market's most innovative and delicious snacks."

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August 1, 2022 4:51 PM
EDT
New York, NY

Height Magazine to Resume Event During 2023 New York Fashion Week

HEIGHT Magazine, a premier publication for women, today announced that it will resume its ready-to-wear show in January 2023 during New York Fashion Week, one of the world's premier fashion events. HEIGHT Magazine has partnered with leading cosmetics retailer Glamazon Beauty for the event, which will feature a line-up of online and small boutiques offering clothing, accessories, and footwear for men and women.


"We're excited to be returning to the runway during the fashion industry's premier global event. We're spotlighting some very incredible boutiques and online shops for our return and hope to serve customers with a wide array of options," said Height Magazine's CEO Rae Ashe.


For more information, visit: www.heightmag.com.

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August 1, 2022 4:34 PM
EDT
Dorothy, NJ

Luna of Willow Haven Launches as a Metaphysical Health and Wellness Resource and Online Store

Luna of Willow Haven launches as a metaphysical health and wellness resource and online store to support women's metaphysical health and wellness through education and high quality, ethically sourced products.

“A few years ago I stumbled upon a routine that helped me find my way back to myself. As I researched and investigated the different parts of this routine, I found myself drawn to the broader ranges of total self-health,” said Linda Conner, the founder of Luna of Willow Haven.

Aimed at helping individuals find their total mind, body, and spirit wellness, Luna of Willow Haven will offer a range of crystals, ritual oils, candles, wands, and other gifts for self-care. For more information, please visit: www.LunaofWillowHaven.com.

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August 1, 2022 4:02 PM
EDT
Denver, CO

Calling All Witches: WitchFest 2022 Announced in Denver, Colorado

Join thousands of others ready to get into the Halloween spirit with Colorado's WitchFest. The event will be taking place October 21-22nd at Elitch Gardens. Tickets are available now for purchase.

WitchFest is the largest event of its kind featuring live on-stage rituals, a Mystical Market, Reader's Alley, and real Magic. Performances by Nordic Daughter and DJ Howl on the main stage both nights.

The Mystical Market features Magic-makers from far and wide. They will offer their wares, including metaphysical stores, handcrafted wands, apothecaries, brooms, custom jewelry, runes, and any magical tool you desire. You can find it all in the Mystical Market.

Reader's Alley will feature tarot and oracle readers as conduits to your soul's calling.

Sacred rituals to honor the dead will be held live on stage each evening with High Priests & High Priestesses from across the country. At a time when the veil is thinning, we will take you between the worlds on a journey unlike you've seen or felt before. This is Magic in its purest form.

Attendees will have the opportunity to participate in rituals to honor ancestors. All lineages and paths are welcome.

Included in your ticket are all the activities of Fright Fest at Elitch Gardens (haunted houses, roller coasters, mayhem, and more).

Click here to purchase tickets and learn more about Moon Temple Mystery School and www.MoonTempleSchool.com.

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August 1, 2022 12:42 PM
EDT
Dandridge Tennessee, Dandridge Tennessee

Finding Unique and Fun Small-Town Destinations for the Whole Family

When heading out on family vacations, many think of the big-ticket destinations such as sprawling amusement parks and the bright lights of Broadway, but what about those unique small-town sites? The United States has much to offer in the way of unexpected, adventurous places to discover! There are a vast array of destinations that offer the same exciting attractions as larger cities but with that small-town feel.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9065651-bushs-visitor-center-museum-unique-fun-small-town-destinations/

Travel Filmmaker and Host Juliana Broste shares some of her top 'off the beaten path' domestic destinations that should not be missed. Some of her out-of-the ordinary experiences include the Chattanooga Choo-Choo, Lookout Mountain and the newly re-opened Bush's Visitor Center Museum in Tennessee.

  • Chattanooga Choo-Choo – Opened in 1909 as Terminal Station, the train depot welcomed thousands of travelers during the golden age of railroads. Today, Terminal Station stands as part of the famous Chattanooga Choo Choo Hotel with a complex that boasts on-site dining, retail shops, tranquil rose gardens and more.
  • Lookout Mountain – Home to three top-rated attractions that each showcase the natural and historic beauty of the area with breathtaking views of the Tennessee Valley. Discover the tallest and deepest underground waterfall open to the public in the United States at Ruby Falls, trek through Rock City's wonders and "See Seven States" views. Ride the Incline Railway, one of the world's steepest passenger railways
  • Bush's Visitor Center Museum - Did you know there's an entire museum dedicated to beans? The revitalized Bush's Visitor Center Museum is nestled in the foothills of the Great Smoky Mountains, where travelers can easily take a break from the sights to enjoy a bean-tastic experience, at the museum which features free admission, the general store for shopping and a café filled with southern comfort food, including their famous Pinto Bean Pie, which is actually delicious.

For more information please visit: www.bushbeans.com

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August 1, 2022 11:00 AM
EDT
BELLEVUE, DC

An Iconic Week of Fashion and Fundraising Returns to Bellevue This Fall

"At The Bellevue Collection, we believe fashion should be an inspirational reflection of individual style," said VP of Marketing for The Bellevue Collection, Jennifer Leavitt. "Our hope is that through our workshops and events, guests feel empowered to embrace their unique selves and develop their own one-of-kind look."

For 16 years, The Bellevue Collection has donated over $1M to community partners by gifting 100% of every Fashion Week ticket sale. And this year is no exception, as ticket sales from the Posh Party Trend Show will benefit Treehouse and The Collective Runway Show will benefit Dress For Success Seattle.

The premier runway shows include:

  • Posh Party Trend Show (Friday, Oct. 7, 6:30 p.m. at Hyatt Regency Bellevue)
    An evening of must-have runway trends and a night out for celebrating all the best in fall fashion and beauty for 2022! Watch The Bellevue Collection's Fall Look Book come alive on the runway and try beauty touch ups, fun photo booths, hors d'oeuvres, drinks and desserts. The night includes a fashionable gift and a $20 Bellevue Collection promo card. Premier tickets are $125 and General Admission tickets are $100 with 100% of ticket sales benefitting Treehouse.
  • The Collective Runway Show (Saturday, Oct. 8, 6:30 p.m. at Hyatt Regency Bellevue)
    Inspired by Fashion Week runway shows around the world, see the latest looks presented with a PNW twist at The Collective Runway Show. Watch premier brands showcasing their fall looks on the runway. Dress up and raise a glass to a stylish night. Be treated to hors d'oeuvres and desserts and leave with a premium gift along with a Bellevue Collection promo card. Premier tickets are $175 (include a $50 promo card) and General Admission tickets are $125 (include a $25 promo card) with 100% of ticket sales benefitting Dress For Success Seattle.

About the Beneficiaries:

Treehouse
Treehouse's mission is to give kids in foster care a childhood and a future. They provide a combination of programs that meet basic material needs, fund extracurricular and school activities, and provide support for academic success and the transition to adult independence.

Dress For Success Seattle
Dress For Success Seattle is the Washington affiliate of the global nonprofit empowering women to achieve financial independence by providing a network of support, development tools, and professional attire to thrive in work and in life. These funds support expanding their always FREE workforce development programs.

For more Fashion Week programming details and to purchase tickets, visit fashionweekbellevue.com or follow The Bellevue Collection on Facebook, Instagram or Twitter.

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August 1, 2022 10:30 AM
EDT
Atlanta, GA

RxSpark Partners with Marley Drug to Integrate Mail Order Pharmacy to its Next Generation Discounts Program

RxSpark, a technology company focused on revolutionizing the online health space, is excited to announce its partnership with Marley Drug, integrating mail order pharmacy into the RxSpark pharmacy discounts platform.

Marley Drug, a subsidiary of the pharmaceutical company, Medicure Inc., is a full-service pharmacy based in North Carolina licensed to dispense and ship medications to all 50 states. Once a small local pharmacy, Marley Drug has evolved into a sophisticated online platform.

Through this strategic partnership with Marley Drug, RxSpark enables users to check medication prices online alongside those at their local pharmacies, and order online for delivery straight to their door.

In addition to standard refills, Marley Drug offers extended supply fills for 6-12 months and includes over 100 chronic care medications on its Wholesale Price List, priced at $37 for a 6-month supply, or $70 for 12 months, with free delivery anywhere in the United States and to most U.S. territories.

Marley Drug's competitive pricing, expansive range of low-cost generic medication, and unique Wholesale Price List concept fits perfectly with RxSpark's commitment to helping Americans reduce the cost of their medication and bringing more transparency to prescription prices.

"In light of seismic changes to the health arena and the shift to online services, we are excited to partner with Marley Drug, offering mail order to our members" commented RxSpark Founder, John Casson. "Our goal is always to improve access to affordable prescription medications, encouraging adherence to treatment plans to achieve a healthier America. The Marley Drug partnership adds an affordable mail order option to our prescription savings program."

"Marley Drug is pleased to partner with RxSpark and to serve as the sole mail order pharmacy on their platform. Many Americans don't realize that prescription pricing can significantly vary between pharmacies, and even from day to day. However, having Marley Drug as a consistent option on the RxSpark platform for affordable medication accessible by all Americans, regardless of where they live, will provide a reasonable option for medication disparities," says Albert D. Friesen, PhD, CEO of Medicure and Chair of its Board of Directors.

This exciting partnership marks the latest phase in RxSpark's growth strategy, leveraging the technology behind its pharmacy discounts program with further platform developments and integrations. The disruptive new unified health platform will feature health products, lab testing, and various health services.

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August 1, 2022 10:25 AM
EDT
Incline Village, NV

Kleiner Device Labs Completes First Surgery with KG2 Surge Flow-Thru Interbody System

Kleiner Device Labs today announced that its new KG™2 Surge™ flow-thru interbody system was used in its first surgical procedure. Dr. Anders Cohen performed a single-level TLIF, fusing L5-S1 at The Brooklyn Hospital Center on July 19, 2022. Utilizing the new device, bone graft delivered through the KG 2 conduit was more than three times the volume of the void of the collapsed disk space.

Noted Dr. Cohen post-surgery, "I was honored to perform the inaugural KG 2 Surge spinal fusion procedure. The system worked flawlessly, allowing precision placement of the interbody cage and fusion graft in a seamless sequential manner. The integrated fusion delivery system enabled a quick, maximum delivery of the graft material to the re-expanded disc space. The system is intuitive and reduces the number of steps usually needed to perform this procedure. There is minimal learning curve for the physician and our team."

The KG2 Surge flow-thru interbody system is a single-patient-use bone graft delivery tool coupled with a 3D-printed titanium I-Beam fusion implant. The implant has no lateral walls and serves as a conduit for unimpeded flow of a broad spectrum of bone graft materials through the pre-attached, rectangular insertion tool. The rectangular cannula maximizes the cross-sectional area available for graft material flow and eliminates the challenge of trying to apply bone graft after cage insertion. Since the system comes pre-assembled and sterilized in a single use tray, there is minimal scrub tech training and no implant tray re-processing/sterilization -- an ideal system for an ASC or hospital. Also, the implant is directly inserted—it is not touched or pre-packed. The KG2 system allows for a single insertion process to take the place of the multi-step, multi-instrument pass practice that is typical of current spinal fusion procedures. The surgical procedure with KG2 Surge spares contusion of delicate nerve tissue and reduces the risk of surgical site infection. Because the system comes pre-sterilized and pre-assembled, it also eliminates the back table "fiddle factor."

For KG2 videos, technical specifications, instructions for use, or clinical efficacy information, please go to the company's web site.

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August 1, 2022 10:17 AM
EDT
LOGANVILLE, GA

Apparel Company Omari Launches Sales Promotion

Omari, an online retailer of high-fashion hoodies, today announced a sales promotion on their 100% cotton pullover hoodies, including their sought-after black 24K gold Omari logo product. Proceeds from sales will go toward helping people with blindness and other visual impairments.


"My own personal experience with a visual disorder motivated me to create a brand where the sales can be donated to others facing similar circumstances. That is why our motto is 'Wear what makes a difference'," said founder Stephen Grant.


The promotion will run for a limited time until August 22nd on the company's website: www.omariapparel.com.

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August 1, 2022 10:11 AM
EDT
Park City, UT

Motherly Named to Best Companies for Women to Advance List from Parity.org

Motherly, a digital media brand empowering its 40+ million monthly audience to thrive, today announced it has been named to the Parity.Org Best Companies for Women to Advance™ List for 2022. The ParityLIST™ recognizes organizations that are creating a culture and conditions in which women can rise through recruiting, promotion, and compensation practices, leadership representation, and benefits and policies that collectively help companies achieve gender parity.

“At Motherly, we take motherhood seriously because when mothers thrive, families and communities thrive. We launched Motherly in 2015 as a company built by moms, for moms. We feel very honored to be acknowledged as a 'best company for women to advance' because we believe advancing women in the workforce is smart business and critical to creating strong families,” said Jill Koziol, CEO and co-founder of Motherly.

“We continually assess our policies and procedures to ensure we are supporting the advancement of all of our employees. We take a flexible and holistic approach in the creation of our policies and benefit offerings including: flexible work schedules, remote work locations, unlimited PTO, professional development funding, compensation equality, paid parental leave, and health and well being programs for employees and their families,” said Tonika Starks, Director of People Operations at Motherly.

The 2022 ParityLIST honorees had a number of policies and practices in common, such as:

  • Flexible working hours (98%)
  • Paid sick leave for both full-time (100%) and part-time (79%) employees
  • Equal family leave for both men and women (84%)
  • A culture of encouraging men to take their full family leave (95%)

“The parity problem is complex—but it’s not insurmountable,” said Cathrin Stickney, Party.org's founder and CEO. “The extraordinary performance of this year’s honorees proves that a genuine commitment and focus, coupled with the right tools, measures, and practices, will absolutely move the needle toward fairness.”For more details, visit: www.parity.org/best-companies.

About Motherly

Motherly is a wellbeing brand empowering mothers to thrive. As a woman-centered, evidence based, and non-judgemental platform, Motherly supports its 40+ million monthly audience along their entire parenthood journey with expert information, an inspiring community, and online educational classes about parenting. For more information, visit www.mother.ly and follow us on LinkedIn, Facebook, Instagram and Twitter.

About Parity.org

Parity.org is a 501(c)(3) not-for-profit organization dedicated to closing the gender and racial gap in corporate leadership, where the gap is the widest. We take a pragmatic and research-based approach, offering a range of proven best practices and industry-leading tools for not only reaching—but sustaining—parity in leadership. Learn more at www.parity.org and follow us on Facebook, LinkedIn, Twitter, and Instagram.

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August 1, 2022 10:00 AM
EDT
King of Prussia, PA

Tavanta Therapeutics Announces Completion of Enrollment in Pivotal Phase 3 Trial of TAVT-45 for the Treatment of Metastatic Prostate Cancer

Tavanta Therapeutics, a clinical-stage specialty pharmaceutical company developing a diverse pipeline of specialty drugs that bring clinically meaningful benefits to patients with serious or debilitating diseases, today announced the completion of patient enrollment in the Company's pivotal Phase 3 study for TAVT-45 (abiraterone acetate) Granules for Oral Suspension ("TAVT-45"). TAVT45CO2 is a global Phase 3 clinical trial evaluating TAVT-45 in patients with metastatic castrate-sensitive prostate cancer (mCSPC) and metastatic castrate-resistant prostate cancer (mCRPC). The primary objective of the study is to establish therapeutic equivalence between TAVT-45 and Zytiga® tablets.

TAVT-45 is designed to provide an easy-to-consume oral suspension of abiraterone acetate, reconstituted in water or juice, for patients with difficulty taking large tablets. Approximately 20 to 30 percent of cancer patients have difficulty swallowing pills and capsules (dysphagia) and may benefit from an alternate formulation. The prevalence of dysphagia also increases with age and is an issue for many patients with prostate cancer, whom have a median age of over 65 years old at time of diagnosis.

"The current standard of care treatment for metastatic prostate cancer requires patients to ingest multiple large tablets, and under strict fasting conditions due to the risk of increased and highly variable abiraterone exposures with food," said Kenneth M. Kernen, M.D., study investigator and partner in the Michigan Institute of Urology. "Dysphagia is an issue for many – and it occurs more frequently in elderly patients. If TAVT-45 proves successful in this trial, clinicians may soon have access to an alternative, easy-to-drink formulation of abiraterone acetate with improved bioavailability and reduced systemic variability, which may ultimately help patients achieve better clinical outcomes."

This Phase 3 registrational trial (NCT04887506) is a global, randomized, multi-center, open-label trial designed to evaluate the pharmacodynamic effect and safety profile of TAVT-45 Granules compared to Zytiga® tablets, in combination with prednisone, in patients with mCSPC and mCRPC. In addition to establishing therapeutic equivalence between TAVT-45 Granules and Zytiga® tablets, the study aims to characterize the multiple-dose pharmacokinetic profile of TAVT-45 Granules. Topline results for the trial are expected by the end of this year.

"On behalf of Tavanta, we would like to thank the clinical study site investigators and the patients who are participating in and supporting this pivotal trial, especially in light of the ongoing challenges of the COVID-19 pandemic. We look forward to completing the dosing and follow-up phases of the study," said Lynne Powell, chief executive officer of Tavanta Therapeutics. "As we work to complete this registrational trial for TAVT-45, we will begin preparing for the submission of our New Drug Application (NDA) to the U.S. Food and Drug Administration (FDA) in the third quarter of 2023, while also evaluating strategic options for commercialization of TAVT-45."

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August 1, 2022 10:00 AM
EDT
Hopkins, MN

Save Money and Time Using Sanitizing Minerals & 5 More Ways to Optimize Chlorine Efficiency in Pools

From the grocery store to the gas station, pool and hot tub store, the cost of goods is volatile.

Pool and hot tub owners have felt the pinch; fires destroyed manufacturing plants in 2021. This year chlorine is increasingly expensive.

One of the easiest, but least known, ways pool and hot tub owners can save money and optimize chlorine efficiency is to use sanitizing minerals.

Sanitizing minerals are different than other minerals because they are proven to kill bacteria. They must be used with chlorine – but a much lower level of chlorine. Here's the math:

  • Industry standards are to keep pool chlorine levels between 1.0 – 4.0 ppm
  • Using sanitizing minerals, pool chlorine levels only need to be between 0.5 – 1.0 ppm

The result: cleaner, crystal clear water that's softer feeling, with no fading swimsuits or smelly odors.

Only a couple of products offer sanitizing minerals. Only one offers a complete system that dispenses a low level of chlorine and sanitizing minerals - FROG products.

Here are 5 more ways to help optimize chlorine:

1. Use a non-chlorine shock weekly

It's fast-acting and keeps natural and organic contaminants - dirt, leaves, sweat and body oils - at bay. Regular use helps make sanitizers much more effective and helps avoid issues like cloudy water and algae.

2. Keep algae away

Many choices abound but using a 90-day algaecide means less work than adding algaecide throughout the pool season. FROG BAM guarantees no algae for 90 days so chlorine doesn't have to attack it, thus, it helps chlorine last longer.

3. Keep it clean

Debris in the pool makes chlorine work harder. The result: more chlorine use. A cleaning routine helps maximize chlorine efficiency.

Remove debris like leaves immediately. Brush or vacuum regularly, keep debris out of the pump and filter and run them daily. A clean pool allows chlorine to do what it does best: kill bacteria

4. Keep pool water balanced

Test pool water regularly to ensure that all levels are in the ideal range, so chlorine is most efficient. Guidelines:

  • pH: 7.4 – 7.6
  • Total Alkalinity: 80–120 ppm
  • Total Hardness: 200 – 400

5. Use an app

A free Water Care App makes water testing easier, helps locate retailers, diagnose pool problems and offers how-to videos.

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August 1, 2022 9:32 AM
EDT
Tulsa, OK

New Digital Solutions Company to Open in Tulsa

P Leverich Products and Marketing today announced its upcoming launch this August. The company's main goal is to help local businesses be found easier online through SEO, while offering thousands of digital solutions at negotiable pricings.


“I have been trying to build a business of my own since I can remember. Digital content is widespread in today’s world, so what better way than opening my own digital solutions agency,” said founder Paul Leverich. “I have robust partnerships that will be able to assist my clients move forward with their businesses.”

P Leverich Products and Marketing will also be offering website building and hosting, social media management, email marketing and blogging content.

For more information about this new business, please visit: https://p-5.smblogin.com/public/store/J46J/default.

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August 1, 2022 9:30 AM
EDT
BEACHWOOD, OH

ARC Health Announces Hire of Veteran CEO

ARC Health, a Thurston Group portfolio company based in Beachwood, OH, is proud to announce the appointment of Vincent Morra as Chief Executive Officer. Formed in 2021, the mental health focused management services organization supports psychiatry, psychology and therapy providers in multiple locations throughout the United States.

"I am honored to lead this innovative partner-centric community of mental health providers, as ARC Health's partnership model is a tremendous value-add for providers," said Mr. Morra, who brings decades of experience in C-level healthcare leadership to the table. "Our providers deliver premier mental health services, and it's exciting to support them with an equally high-caliber corporate organization."

Mr. Morra has over 35 years of healthcare experience. Before joining ARC Health, he served as President of the North Division at Alteon Healthcare for more than 11 years, leading a team of over 800 physicians and 400 advanced practice providers. Prior to Alteon Healthcare, Mr. Morra spent 24 years with NES Healthcare Group in various leadership positions, including serving as CEO for over 10 years.

Dan Davis, Managing Director of Thurston Group, stated "Vince's leadership and industry experience has propelled him to lead multiple initiatives in business development, customer retention, mergers and acquisitions and revenue cycle management in both hospital and community-based practices.  We are humbled and honored that he has agreed to lead our exciting partnership in mental health."

The doctor-partner model of ARC Health, first pioneered by Thurston Group companies in other sub-specialties of healthcare, emphasizes local autonomy on the clinical side combined with the competitive advantage of size and expertise on the business side. "Our mission is clearcut: Give each of our provider partners the freedom to practice their way with the power of a team behind them," stated Drs. Boris Royak and Amit Mohan, Founding Doctor Partners of ARC Health.

ARC Health is expanding rapidly throughout the country, partnering with leading mental health providers in attractive geographies.

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August 1, 2022 9:25 AM
EDT
New York, NY

Height Magazine and CEO Rae Ashe Launch Short Documentary Series Honoring African American History and Innovation

HEIGHT Magazine, a premier publication for women, today announced that, in partnership with CEO Rae Ashe, the company will release a short series of educational documentaries highlighting previously unrecorded events in the history of African Americans.


"Over time, African Americans have made vast contributions to the very things that make this country great and what it is. There are so many innovations I believe we have lost credit for. I hope this series will provoke healthy conversation while adding acknowledgment and validity to our culture and history," said Ashe.


The three-part documentary series is expected to premiere February 2023 to customers across New York.

For more information, visit: www.heightmag.com.

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August 1, 2022 9:21 AM
EDT
Washington, DC

REX NFT Launches First Renewal Energy Credit NFT

REX NFT has created the first renewable energy credit NFT collection, also called REX NFT. Each REX NFT is a renewable energy credit and represents 1,000 kWh of renewable energy. Purchasing REX NFT helps fund renewable energy with the goal to reduce the reliance on fossil fuels and minimize carbon footprint. To bring the product to market, REX NFT has partnered with renewable energy credit suppliers including Terrapass.

Relatedly, REX NFT is also launching REX Club, an exclusive online club and metaverse for all REX NFT holders. Additionally, the REX NFT team plans to launch REX Coin, a token on Polygon, that will be used in the REX NFT ecosystem and will be electronically sent to REX NFT holders on a weekly basis.

For more information, please visit: www.rexcreditnft.io.


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August 1, 2022 9:20 AM
EDT
New York, NY

Jonathan Koon and Highstreet Team Up for a First of its Kind Partnership that Transforms Retail Shopping into a Metaverse Onboarding Experience

Jonathan Koon, entrepreneur, artist, and founder of luxury fashion brand Mostly Heard Rarely Seen 8-Bit teamed up with Highstreet, the leading retail-focused web3 metaverse, to launch a one-of-a-kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse.

This partnership between Highstreet and Jonathan Koon will act as a bridge that aims to achieve a holy grail in the metaverse world: to seamlessly guide the crypto-unfamiliar customer base of the world's leading fashion retailers into the web3 metaverse.

Every Mostly Heard Rarely Seen 8-Bit physical garment in its latest collection is embedded with a redeemable NFT.  To redeem the NFT, Highstreet infused a key into every 8-Bit garment in this drop via a QR code sewn into the garment.  By scanning this code, the user is taken through a few steps that in minutes will digitally clone the shopper along with their purchased 8-Bit apparel into the Highstreet metaverse.

Once in Highstreet, users will be granted $HIGH tokens, the native currency of the Highstreet metaverse, to hit the ground running so they can start to explore the exclusive experiences in the digital world. Shoppers can also establish a permanent record of their ownership of this drop by minting their apparel into NFT's, establishing a provenance behind this drop, and giving access to resale markets in the digital world from OpenSea to LooksRare.

Mostly Heard Rarely Seen 8-Bit X Highstreet: 8 STEPS INTO THE METAVERSE HERE

"Just like how Supreme is a lifestyle brand that represents the perspective of a skateboarder from downtown New York; 8-Bit is a lifestyle brand that represents the perspective of a modern day tech kid." - Jonathan Koon

"With this launch, we aim to welcome more traditional, non-blockchain consumers to the web3 world. To allow consumers to experience the energy and new possibilities in web3 culture, without needing to already possess the complex knowledge of navigating web3 tech. Today, department stores around the world become the key that opens the doors to the Highstreet metaverse. Every step of the process is based on something we all already do: buying physical products we already love." - Jenny Guo (Co-founder of Highstreet)

The 8-Bit "phygital" experience will launch at top department stores and designer boutiques worldwide such as Sak's 5th Ave, Neiman Marcus, Selfridges, Harvey Nichols, Beymen, and more who will all carry the line in-stores and on e-commerce.  This initial unique offering will single-handedly channel thousands of traditional fashion consumers directly into the Metaverse.  The apparel is priced between $120 - $275, and will soon launch limited edition collaborations with other brands, celebrities, and cult following NFT creators.

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August 1, 2022 9:16 AM
EDT
Fayetteville, GA

SumFoods Announces Partnership with Leading U.S. Grocery Retailer

SumFoods, a Black woman-owned leading supplier of premium diabetic and keto-friendly foods, based in Georgia, today announced a partnership with the 21st largest grocery retailer in the U.S. with over $19.5 billion in annual sales. Starting this fall, SumFood's healthy sweeteners will soon be sold at over 258 stores under the brands SumSweet and SumSweet+.

"This will be SumFoods' first agreement with a major U.S. grocer and will help put us on track for rapid growth and distribution,” said TL Matthew, CEO of SumFoods.


SumSweet and SumSweet+ are natural zero-calorie sweeteners that can easily substitute for table sugar in food and beverage recipes. Unlike monk fruit, xylitol, and erythritol, SumSweet is made with allulose—an actual sugar that is chemically similar to table sugar but only 70% as sweet. SumSweet+ is a fusion of allulose and a proprietary blend of stevia extracts, providing a naturally pure sweetness similar to table sugar without sugar's negative health consequences. SumSweet and SumSweet+ also measure, brown, and caramelize just like sugar, making them easy to use for baking needs.


Added Matthew, "I was prediabetic and grew up in a diabetic family. I saw many of my loved ones lose their lives due to complications of diabetes brought on by a diet high in sugar and carbohydrates. It brings new great joy to bring a healthier alternative to sugar to market and help others in my community and beyond live longer and healthier lives."


For more information, visit: www.sumsweet.com.

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August 1, 2022 9:00 AM
EDT
New York, NY

SIA Scotch Whisky to Support Entrepreneurs of Color in the Food, Beverage & Hospitality Industry with the Return of the Entrepreneurial Spirit Fund

SIA Scotch Whisky, an award-winning spirits brand founded by first-generation Hispanic entrepreneur Carin Luna-Ostaseski, is bringing back The Entrepreneurial Spirit Fund by SIA Scotch for the second consecutive year. The groundbreaking initiative provides entrepreneurs of color with access to the capital and mentorship that will help them take action, build stronger companies and have a positive impact on their communities.

This year, the grant program will focus on growing businesses specifically within the brand's own world – the food, beverage, and hospitality sector. This space has been disproportionately impacted by COVID-19, and its small business owners continue to face massive barriers, such as adapting to consumers' ever-evolving preferences and spending behaviors, adjusting to increased at-home demand, and facing supply chain disruptions. As a brand built from the ground up, SIA Scotch Whisky truly understands the importance of supporting these often-overlooked small business owners along their entrepreneurial journeys.    

"As an entrepreneur from a historically underrepresented and underserved community, gaining access to funding and mentorship during my startup journey was always an uphill battle," said founder Luna-Ostaseski. "The food, beverage and hospitality space is very competitive, and I know from firsthand experience how game-changing support can be. SIA Scotch Whisky was born out of my perseverance and passion, and to this day our purpose is to inspire other entrepreneurs of color to achieve the unexpected – just like I did. I am so proud of The Entrepreneurial Spirit Fund and its continued commitment to paying it forward."

However, success is not easy to come by. Entrepreneurs of color tend to face more obstacles when it comes to raising capital and are far more likely to get shut out of financing completely. Despite approximately 18.7% of all U.S. businesses being minority-owned, representing over 50% of new businesses started and creating 4.7 million new jobs, this group is still largely excluded in funding – receiving only a 2% share of venture capital annually over the last decade.

The Entrepreneurial Spirit Fund by SIA Scotch is inspired by Carin Luna-Ostaseski's entrepreneurial journey and launches in partnership with Hello Alice, a free online platform that connects its community of nearly one million small business owners with the capital, tools and education they need to grow their businesses.

"Entrepreneurs of color are an economic force in the U.S and recognizing their impact in our communities is of great importance," said Elizabeth Gore, co-founder and President, Hello Alice. "In our most recent survey, 89% of small business owners claim access to capital is limiting their business growth potential. Along with our partner SIA Scotch Whisky, we are excited to continue this groundbreaking grant program to help support this underserved community and provide the resources, tools and additional exposure that these businesses need to succeed."

The Entrepreneurial Spirit Fund by SIA Scotch will award $10,000 grants to 11 qualifying entrepreneurs who self-identify as people of color, for a total of $110,000. To apply, visit https://hialice.co/siascotchfund now through Sept. 26, 2022. To be eligible, business owners must be 25 years of age or older (as of November 1, 2022) and a legal U.S. resident. Businesses must be owned 51%+ by person(s) of color, a for-profit business producing less than $5M in annual gross revenue, not be an alcohol beverage wholesale or retail license holder or a business which makes/distributes/imports alcohol, and must operate and/or conduct business in at least one of the following states: CA, CO, CT, FL, GA, IL, MA, MN, NJ, NV, NY, RI and/or TX. For complete eligibility criteria and important restrictions, visit the application site and terms & conditions. The final grant recipients will be announced on Nov. 1, 2022, kicking off National Entrepreneur Month.

The Entrepreneurial Spirit Fund is a continuation of SIA Scotch Whisky's nearly decade-long commitment to donating a portion of sales to organizations that help support underrepresented entrepreneurs – the dreamers, movers and shakers who are shaping the future. When getting into the entrepreneurial spirit or when sipping on actual spirits, SIA encourages consumers of legal drinking age to drink responsibly.

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