Zoomlion Heavy Industry Science & Technology Co., Ltd. (Zoomlion) is presenting its latest construction machinery adapted for North American working conditions at CONEXPO-CON/AGG 2026, demonstrating the company's expanding footprint and long-term strategy in the Americas.
The exhibition, held at the Las Vegas Convention Center from March 3–7, features Zoomlion's diverse portfolio of high-end intelligent products including engineering cranes, concrete machinery, earthmoving equipment, mining machinery, and construction hoisting machinery, as well as digital construction solutions.
Tan Ruxu, deputy general manager of Zoomlion's overseas company and head of the Americas region, said the company is seeing recovering market confidence and growing acceptance of Chinese-branded equipment among North American customers, particularly in new energy and intelligent machinery segments.
Zoomlion is pursuing a differentiated approach in the mature North American market through its end-to-end direct sales model, with local subsidiaries established in key countries. The company operates assembly facilities in Wisconsin, as well as manufacturing plants in Brazil and Mexico, supported by its North American R&D center and Milwaukee operations base.
"Entering a mature market requires patience and long-term strategic commitment," Tan said. "Our goal is to build localized service networks and provide complete solutions that meet diverse regional needs, from Canada's harsh winters to varied mining applications across the Americas."
Zoomlion has participated in CONEXPO for seven consecutive editions, using the platform to reinforce its commitment to the Americas through localized operations and comprehensive service offerings. The company expects the region to become a significant revenue driver in the coming years as its investments mature.
Headquartered in Changsha, China, Zoomlion is one of the world's leading construction machinery manufacturers, with products sold in over 170 countries and regions.
