Unlisted, a real estate technology company focused on the 98% of homes that aren’t for sale—yet, today announced its selection to TechCrunch’s 2025 Startup Battlefield 200, the highly competitive showcase of the world’s most promising early-stage companies.
Chosen from thousands of applicants across the globe, only 200 startups earned a place in this year’s cohort—recognized by TechCrunch as “THE cohort to watch.” Unlisted will be featured alongside other groundbreaking ventures at TechCrunch Disrupt 2025 in San Francisco.
Most real estate companies showcase homes that are listed for sale, which typically represent approximately 2% of all homes. Unlike these traditional approaches and even unlike private-exclusive listings or “coming soon” listings, Unlisted is the first real estate platform to make every home discoverable regardless of its for-sale status. The platform empowers buyers and homeowners (and their agents) to connect with each other even when a home is not for sale. As a result, Unlisted surfaces interest, unlocks opportunities, and proactively sets the stage for future transactions.
Backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. Buyers can find ideal properties that aren’t for sale, explore vastly expanded inventory, and signal interest early by joining Waitlists for their favorite homes. At the same time, homeowners, who are increasingly seeing their days on market tick up, gain a list of interested buyers and insight into how their property resonates, shedding new light on their real estate options before they decide to sell. Real estate professionals serve as local experts on Unlisted, standing by to provide market-specific support across Unlisted’s national footprint.
“Being named to Startup Battlefield 200 is both an honor and a powerful validation of the solution we’re building,” said Katie Hill, founder and CEO of Unlisted. “Real estate has not meaningfully changed in decades. Who isn’t craving a better real estate experience? Unlisted is a $31 trillion real estate market-maker focused on the 98% of homes that aren't for sale—yet. We’re primed to increase information, remove friction, and create all-new opportunities for buyers, homeowners, agents, and more. We’re thrilled to bring our vision to the global stage at TechCrunch Disrupt.”
Startup Battlefield alumni include category-defining companies such as Dropbox, Mint, and Cloudflare. This year’s cohort continues the tradition of highlighting ventures with the potential to reshape industries.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale—yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale—in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. For more information, visit UnlistedHomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com
