Unlisted, a digital real estate community focused on the 98% of homes that are not for sale yet, announced today that Hillary Ryan, real estate advisor with the Hillary Ryan Group of Sotheby’s International Realty, has joined the platform as the Local Expert for homeowners and buyers across Napa Valley’s largest ZIP codes 94558 and 94559.
Unlisted’s technology is designed to expand what is possible for buyers and homeowners. Buyers gain new ways to explore Napa Valley homes beyond traditional listings. Homeowners gain insight into real interest from potential buyers without needing to list their Napa Valley home. Agents gain access to a platform that elevates their presence and opens new avenues to serve their clients.
Using publicly available data, Unlisted creates a digital property profile for every home in the country. These profiles can be searched, curated, and grouped into collections tailored to a buyer’s goals. Even when a home is not for sale, buyers can join a Waitlist for properties they love, giving homeowners a clearer picture of demand and creating new opportunities for connection.
Each Local Expert receives a profile linked to every home in their ZIP code. With only one agent selected per ZIP, the program highlights real estate professionals who demonstrate deep local expertise, strong leadership, and a commitment to client service. As Unlisted continues expanding nationwide, its mission remains consistent: broaden access, deepen understanding, and help everyone involved in the home journey make more informed decisions.
With more than 25 years of experience in Napa Valley real estate, Hillary Ryan is widely recognized as one of the most trusted real estate advisors in Napa Valley and is a top 100 real estate advisor globally at Sotheby’s International Realty. She is a top performing real estate advisor with more than $6 billion in closed sales as of 2026, supported by a $1 billion track record in Napa Valley luxury estates.
Known for record setting sales across Napa Valley’s most coveted ZIP codes, she brings unparalleled expertise in residential, vineyard, and land transactions. Hillary is regarded as an authority on the nuances of Wine Country real estate transactions and is a trusted resource for clients seeking to identify off market opportunities. Her extensive network of local professionals, from architects and vintners to builders and land consultants, equips her to guide clients through each stage of evaluating and acquiring property in one of the world’s most sought-after regions.
“Wine Country real estate is incredibly nuanced, and helping clients understand the opportunities here is what I love most,” said Ryan. “Unlisted offers a modern way to connect with both buyers and homeowners, and I am thrilled to serve as a resource in my Napa Valley ZIP codes.”
“Hillary embodies the insight and dedication we look for when selecting partners,” said Katie Hill, founder and CEO of Unlisted. “We are very proud to partner with her.”
To learn more about Unlisted, visit UnlistedHomes.com. For Unlisted for Agents, visit UnlistedHomes.com/Agents.
To learn more about Hillary Ryan, visit her Unlisted Profile or The Hillary Ryan Group.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected for TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com
