BERLIN, Germany, September 4, 2026 (EZ Newswire) -- At IFA 2026 in Berlin, consumer electronics brands are placing greater emphasis on products that combine performance with more flexible everyday use, as mobile technology becomes increasingly integrated into the ways people pursue their interests, express themselves and experience everyday life. TORRAS is presenting its Q3 Air Pro at Hall 5.2, Booth 151, as part of that broader shift, using hands-on demonstrations to show how smartphone accessories are evolving beyond basic protection and becoming part of more adaptable technology lifestyles.
Making its first major international exhibition showcase at IFA, the Q3 Air Pro demonstrates how phone cases can support more everyday scenarios. Rather than presenting the case only as a protective product, TORRAS is using the Berlin event to demonstrate how engineering, materials and design can work together to improve how people carry, mount, view and film with their devices. The approach reflects a market in which consumers increasingly expect accessories to be durable, visually considered and useful across different settings.
At the TORRAS booth, visitors explored the “Free Your Hands to Create” concept through hands-on demonstrations of the Ostand lineup. The experience showed how the built-in magnetic stand can support hands-free viewing, quick filming, desk and travel placement, and other everyday scenarios. Through the “Ostand Shot” concept, TORRAS presented the magnetic stand not only as a structural feature, but also as a tool that helps people watch, capture and create with greater flexibility.
As the new flagship in the Ostand magnetic stand case lineup, the Q3 Air Pro centers on TORRAS’ AIR DUET™ Sealed Dual-Layer Airbag System. The system combines a clear outer airbag with an inner matte TPU structure to help intercept and disperse impact, offering a new approach to phone protection without adding unnecessary bulk. The case also integrates a 360-degree rotatable hidden kickstand and an 18N magnetic hold system, extending the protection-focused design into hands-free viewing, filming and everyday use.
At IFA, TORRAS connected this product approach with a broader vision for technology lifestyles: mobile accessories can provide protection while also giving people more flexible ways to view, mount, capture and create in everyday life. Through the Ostand concept, the brand is exploring how a built-in magnetic stand can become part of the way people use their phones across different interests and routines.
TORRAS said its development approach is informed by consumer demand for products that balance durability, design and practical use. The company has reached more than 100 million users across 148 regions, a scale it is using to expand from protective accessories into broader technology lifestyle categories. In the context of IFA, this broader strategy helps frame the company's effort to connect functional device protection with cultural and lifestyle use cases.
About TORRAS
Founded in 2012, TORRAS is an innovative consumer electronics brand dedicated to creating high-quality products and tech-driven lifestyle experiences. Its product portfolio spans mobile accessories, charging solutions, and smart lifestyle products designed to bring greater freedom and creativity to everyday life. TORRAS products and services have reached more than 100 million users across over 148 countries and regions. For more information, visit torraslife.com.
Media Contact
Claudia Peng
TORRAS Europe Regional Marketing Manager, Lechuang Tiancheng Technology (HK) Co., Limited
marketing@torras-eu.com
