StreetTeam.net today announced the launch of its first gamified cause marketing campaign, partnering with Humane World for Animals (formerly called the Humane Society of the United States and Humane Society International) to expand public awareness of animal welfare issues.
The campaign introduces audiences to Humane World for Animals' decades-long work through digital card packs. They are free to claim daily, with additional packs available for purchase which feature information on Humane World for Animals’ 70 years of changing the world for animals, key milestones, and impact metrics covering the many ways donor support makes a difference for animals around the world, tackling cruelties like animal testing, puppy mills, the dog meat trade, factory farming, fur and more. er informational cards alongside instant-win prizes.
Instant Win cards are randomly inserted in packs and include pet retailer gift cards, Humane World for Animals merchandise, pet cameras, headphones, and a PS5.
"Marketing can be engaging, gamified, and thoughtful while driving real understanding," said StreetTeam CEO Jon Nelson. "Our goal is to turn attention into understanding — and understanding into action."
“Humane World for Animals works to tackle the root causes of animal cruelty and to inspire meaningful change to make the world a more humane place,” says Kevin Biondi, SVP of marketing and growth for Humane World for Animals. “This partnership allows us to meet new audiences where they are through interactive, gamified storytelling that makes learning about animal welfare more accessible and engaging. By combining education with participation, we can deepen understanding of the critical issues animals face and strengthen public support for lasting protections for animals.”
Campaign kicks off on April 30, 2026 at market.streetteam.net.
About StreetTeam
StreetTeam.net builds gamified marketing campaigns that transform awareness into measurable audience engagement. Originally known for grassroots promotions and viral campaigns for artists and brands, StreetTeam has evolved into a platform where participation drives real-world action.
