Smartling Reports 218% Growth in AI Translation in 2025

Smartling, the LanguageAI™ translation company, today announced that its AI and AI-human translation increased 218% in 2025 compared to 2024, as enterprises moved from AI experimentation to production deployment, making it one of the fastest growing translation companies in the world.

The company spent 2025 building infrastructure that allows customers to deploy AI at scale. Throughout the year, Smartling released:

• AI Hub: Allows customers to choose their AI provider. The Hub includes prompt tooling with retrieval-augmented generation functionality, enabling LLMs to dynamically retrieve the most relevant linguistic assets at the moment of translation.
• AI Post-Editing Agent: Automatically checks grammar, tone, and semantic accuracy, enriches translations with linguistic assets, and uses AI-Enhanced Glossary Term Insertion to ensure grammatically correct term usage.
• Automatic hallucination detection: Automatically flags potential LLM hallucinations and mitigates risk by routing impacted content to an alternative translation workflow.
• MCP server integration: Connects Smartling to AI assistants, enabling engineers to access translation capabilities within their existing developer environments or chat tool interfaces.
• Expanded AI Translation solutions: Complete suite of AI translation solutions to meet the turnaround time, quality, and budget needs for all use cases.

These updates reflect a shift in AI deployment from pilots to production, as organizations focus on integrating LLMs into existing stacks and establishing governance around AI usage.

To build on this momentum, in April 2026 Smartling will launch LQA Agent, delivering instant quality evaluations across more content, faster, and aligned with human judgment to enable AI translation at scale. By lowering the cost and manual effort required for LQA, the solution makes quality review more accessible and reduces the burden on human reviewers.

"2025 was the year enterprises moved past testing AI and started deploying it in production," said Bryan Murphy, CEO of Smartling. "As a result, our customers were able to triple their output, for 60% less cost and 6x faster. The 218% growth in translation we saw reflects a fundamental shift: companies need AI translation infrastructure that integrates with their existing tools, delivers on their quality requirements, and scales across their business. We're focused on helping customers grow faster globally by orchestrating localization across their entire operation with the most powerful AI Translation Tools available.”

Smartling is the platform of choice for hundreds of B2B and B2C brands, including IHG Hotels & Resorts, Shopify, Pinterest, State Farm, British Airways, and Lyft. LLM token consumption by Smartling customers also increased significantly throughout 2025, reflecting broader enterprise adoption of AI translation capabilities.

About Smartling

Smartling’s LanguageAI™ platform is revolutionizing digital content translation and localization. Recognized as the top translation management system by CSA Research and G2 users, Smartling uses AI and machine learning to eliminate manual tasks, integrate with existing techstacks, and deliver translation quality at scale—all at a fraction of the cost and turnaround time of traditional translation. For more information, visit www.smartling.com.

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