LIMASSOL, Cyprus, September 10, 2026 (EZ Newswire) -- Sergey Portnov is stepping beyond Parimatch, the global iGaming brand that defined the first chapter of his career, and launching SP Ventures — a platform built to invest in, advise, and grow the next generation of companies.
As part of this transition, Portnov is stepping back from operational management of Parimatch, while deals with local operating partners are being finalized and the business moves into its next phase.
“For more than a decade, Parimatch has been the defining work of my career and has grown into something far larger than I imagined when I started. I’ll always be proud of it,” said Portnov. “But my interests have grown beyond a single industry and the management of one business, however large. I’m not stepping away because that work mattered any less — I’m stepping toward what comes next.”
That next chapter is SP Ventures, an investment and advisory firm built to back the next generation of technology companies with more than capital. It will combine investment, hands-on strategic advisory, and access to a community of entrepreneurs who have built and scaled companies before, earning its stake through the work, not just the check.
“The hardest part of building a company is rarely the money,” said Portnov. “It's everything money can't buy: judgment you only earn by making real mistakes, the network that opens the right doors, a partner who has already walked the road ahead. That's what I want SP Ventures to give the founders.”
The firm intends to back companies across technology, education, and other fields shaping the future — early or established, united less by stage than by ambition, and the conviction to build something lasting.
For Portnov, the ambition is personal: not to build one more company himself, but to stand behind the next generation of founders — the long-term legacy he strives for the most.
“Every great story has a sequel,” he added. “Mine is about enabling other founders to write theirs.”
Sergey Portnov will lead SP Ventures as founder and chairman. The firm's portfolio already features its first investment project, Cyprus-based Trinity Private School, focusing on education as one of its core future-oriented pillars. SP Ventures is also reviewing opportunities and expects to announce its next investments in the coming months.
About SP Ventures
SP Ventures is a venture investment and advisory platform that partners with founders building the next generation of technology companies. The platform combines capital, strategic advisory, and access to a community of entrepreneurs, working inside the businesses it backs and tying its success to the outcomes of its portfolio. SP Ventures backs companies by conviction: shared values, a shared vision, and real disruptive potential. The firm was founded by entrepreneur and investor Sergey Portnov, its founder and chairman. For more information, visit sp.ventures.
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