Sends Expands Multi-Wallet Payment Ecosystem with Samsung Pay Integration Under Leadership of Alona Shevtsova

Sends has announced the expansion of its digital wallet ecosystem by integrating with Samsung Pay to work toward a more adaptable payments system for consumers and businesses globally. The main goal of the company is to provide a mobile-first checkout experience to users across various devices and also expand its current support for key wallet providers like Apple Pay and Google Pay.

Digital payments are increasingly moving toward faster, device-led interactions, where users expect transactions to be completed with minimal friction. Across global markets, biometric authentication and token-based security have become standard expectations, gradually replacing manual card entry in everyday purchases.

With Samsung Pay now added to the ecosystem, Sends is aiming to widen access for Samsung device users while also improving payment success rates and checkout efficiency for merchants operating across multiple regions.

“Payments today are less about individual methods and more about how everything works together in the background,” said Alona Shevtsova, CEO of Sends. “Our goal is to make that experience feel simple for merchants, regardless of how many payment options are involved.”

Moving Toward a More Unified Payments Layer

Sends is gradually shaping its infrastructure around a more unified model designed to reduce the fragmentation that often exists between different wallet systems.

Instead of requiring separate technical setups for each provider, the platform is moving toward a structure where multiple wallet networks can be accessed through a single integration layer. This approach is intended to simplify operations for merchants while keeping checkout performance consistent across markets and devices.

Important priorities in this direction include:

• Greater compatibility with top mobile wallet ecosystems
• Integration made easier with a single infrastructure layer
• Improved regional consistency in checkout performance
• Decreased complexity of operations for retailers
• Increased dependability in international payment flows

Strategic Direction and Leadership Focus

Under Alona Shevtsova's direction, Sends continues to align itself with the trend toward wallet-driven commerce and embedded financial infrastructure, which is reflected in the expansion.

Sends has shifted its focus from single feature releases to enhancing the interoperability and orchestration-based infrastructure models of various payment systems.

Market Background and Infrastructure Development

As mobile-first payment options gradually replace traditional card-based checkout experiences in many areas, the upgrade coincides with the ongoing global expansion in the popularity of digital wallets.

Sends’ infrastructure strategy also builds on its integration with Corefy, which helps merchants streamline routing and settlement through a unified connection layer.

The company expects demand for connected payment infrastructure to continue rising as businesses expand into increasingly fragmented global payment environments.

About Sends

Sends is a global payments and financial infrastructure platform offering multi-currency accounts, digital wallet support, and cross-border payment solutions for businesses and individuals. The company concentrates on developing scalable infrastructure that uses contemporary financial instruments and unified integration to streamline international transactions. For more information, visit sends.co.

Disclaimer

This communication is for informational purposes only and does not constitute financial, investment, legal, or tax advice. Sends (operating as a trade name of Smartflow Payments Limited) is an authorized Electronic Money Institution (EMI) regulated by the Financial Conduct Authority (FCA). Corporate integration features, payment orchestration capabilities, and third-party infrastructure partnerships—including those involving Corefy, Apple Pay, Google Pay, and Samsung Pay—are described strictly for general informational purposes and do not guarantee specific transactional performance, regional merchant acceptance rates, or processing outcomes.

While information contained herein is derived from sources believed to be reliable, no representation or warranty, express or implied, is made regarding its accuracy, completeness, or timeliness. Readers are encouraged to conduct independent due diligence and consult qualified financial professionals before making corporate operational or infrastructure decisions.

Forward-Looking Statements

This press release contains forward-looking statements concerning the future availability of connected payment infrastructure, expected global demand for multi-wallet payment architectures, and intended technical developments under the leadership of Alona Shevtsova. These statements are based on current management expectations and are subject to inherent risks, shifting regulatory frameworks, and market uncertainties. Sends undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.

Media Contact

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