Sekai, an AI-native social platform, announces the public launch of its mini-app creation agent, which allows users to build interactive mini-applications through regular prompts.
The platform has scaled to 50,000 daily app creations since launching its no-code mini-app builder on Nov. 20, 2025. In under two months, Sekai users have created more than 1 million apps with the company projecting 2 million apps within three months of the update.
"At the speed we’re currently at, we could match the number of apps on the whole App Store within three months," says Lucky Zhang, founder of Sekai. “That's how fast the world is changing."
Sekai positions itself as a social platform that treats software as the backbone for shareable content with no traditional utility. Users simply describe an idea in plain text, and Sekai’s app maker creates it in seconds. The company deliberately constrains creations to brief, half-minute to one-minute experiences designed for viral distribution instead of full software applications.
Regular use cases on the platform include personalized holiday greeting cards, countdown timers that reveal gift codes, meme generators, and casual mini-games. Users can remix others’ mini-apps with customized controls, similar to how DJs sample and modify tracks. The platform's feed also displays an infinite scroll of interactive posts, surfacing high-performing AI-generated apps while filtering out broken creations.
The platform was developed by a team with deep experience in social products. Zhang previously built a variety of consumer platforms — including a short video app acquired by ByteDance and a music streaming service with 40 million users in Southeast Asia — while the company's head of recommendation spent nine years at TikTok as an early technical lead on its recommendation engine.
The company has built a cumulative user base of 2 million since 2024, initially attracting anime fans and gamers through word-of-mouth before pivoting to mainstream social sharing. Sekai now reaches approximately 50% of the daily creation volume of Lovable, a market leader in the app-building space.
“Our goal is to create the new dominant consumer platform,” Zhang explains, “Something on the scale of TikTok today. We’re building in a path not many people are leveraging.”
About Sekai
Sekai is a social media platform for personal software, where users with no coding knowledge can create interactive mini-apps and share them with others. Founded by Lucky Zhang, a veteran of consumer platforms across different industries, Sekai’s AI app creation platform leverages one of the most advanced LLM models to make app creation accessible. The company operates with a team of over 20 people and maintains a small office in San Francisco. Learn more at sekaiapp.com.
Media Contact
Aaron Zhao
aaron@sekaiapp.com
