SEBO Named Newsweek's Best Vacuum for Third Straight Year, with the FELIX Leading in 2026

SEBO, a German-engineered vacuum manufacturer with a nearly fifty-year history of commitment to building the best vacuum possible, has been recognized for the third year in a row in the Newsweek Readers' Choice Awards for Best Vacuum, with the SEBO FELIX taking first place in the 2026 awards.

The recognition reflects a broader shift in consumer priorities toward products that are built to last and designed to perform consistently, year after year.

"Winning this award for the third consecutive year is incredibly meaningful because it reflects the trust consumers place in SEBO," said Adam Riccardi, CEO of SEBO America. "We're proud to build products that deliver exceptional performance, stand the test of time, and continue to earn that trust year after year."

Founded in Germany in 1978, SEBO has earned a reputation for precision engineering and for products designed to be maintained rather than discarded.

The FELIX is engineered as a complete cleaning system rather than a single-feature product. Effective vacuuming depends on more than suction alone; carpet agitation, airflow, filtration, maneuverability, and floor adaptability work together to deliver consistent results across both carpet and hard flooring.

Key features that differentiate the SEBO FELIX include:

• Triple-layer filtration that captures fine dust, allergens, and microscopic particles before they return to the home — an appealing feature for allergy sufferers and pet owners.
• Premium bagged technology offers cleaner disposal, more consistent airflow, and improved long-term reliability, as homeowners rediscover the advantages of a well-designed bagged system.
• Serviceable design with replaceable components and straightforward maintenance, engineered for years of dependable performance and translating into both long-term savings and a more sustainable approach to ownership.

The award reinforces SEBO's position that exceptional products succeed through reliable performance and thoughtful engineering rather than short-lived innovation.

The Newsweek Readers’ Choice™ Awards recognize standout businesses, brands, and products across a wide range of consumer categories. Winners are determined through a public voting process in which readers select the companies and organizations they believe deliver exceptional quality, value, and customer experience.

The 2026 program highlights leading companies and products across numerous categories, including Home Goods.

“Each year, the Readers’ Choice Awards celebrate the best of the best, as chosen by the people who matter most — our readers,” said Newsweek Editor-in-Chief, Jennifer H. Cunningham. “We’re proud to recognize those organizations that continue to raise the bar for quality, innovation, and customer experience.”

About SEBO

Founded in Germany in 1978, SEBO is a leading manufacturer of premium vacuum cleaners known for exceptional performance, innovative engineering, and long-lasting reliability. Designed with durability, advanced filtration, and repairability in mind, SEBO vacuums are built to deliver years of dependable cleaning while supporting healthier indoor environments. With a commitment to quality craftsmanship and customer satisfaction, SEBO continues to set the standard for high-performance home cleaning. Learn more at sebo.us.

About Newsweek

Newsweek is the global digital news organization built around the iconic 93-year-old American magazine. Newsweek reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. For more information, visit www.newsweek.com.

Media Contact

cole@sebo.us