The live event ticket resale marketplace introduces a conversational experience designed to help fans search and compare World Cup 2026 ticket listings through ChatGPT.

Seatpin, a live event ticket resale marketplace, today announced the launch of a ChatGPT-based ticket search experience that allows fans to look for World Cup 2026 ticket listings through a conversational interface. The new experience is designed to help users search for tickets by match, team, host city, or tournament stage without relying only on traditional event pages and manual filters. Through the Seatpin experience inside ChatGPT, fans can ask questions in natural language and receive relevant ticket options based on availability, pricing, seating areas, and event-specific delivery details.
World Cup 2026 is expected to create strong international demand, with fans planning travel around matches across different host cities. For many supporters, ticket search involves several variables at once, including location, timing, seat category, budget, and delivery requirements. Seatpin said its ChatGPT-based experience is intended to make that process easier to navigate by allowing users to describe what they are looking for directly.
“Large language models are changing how people discover and purchase online services, and live event tickets are a natural part of that shift,” said Galin Ananiev, CEO of Seatpin. “For major tournaments like the World Cup, fans often need to compare matches, cities, prices, seating areas and delivery conditions at the same time. A conversational interface can make that process more direct and easier to understand.”
Seatpin operates as a resale marketplace for live event tickets, including football, basketball, concerts and other major events. The company said the ChatGPT-based experience is part of its broader effort to make ticket discovery more intuitive for users who prefer asking direct questions instead of browsing through multiple pages.
The launch reflects a wider shift in digital commerce, where AI assistants are increasingly being used as discovery layers for shopping, travel, entertainment, and event planning. In ticketing, conversational search may be particularly useful for high-demand events where availability and prices can change frequently.
For World Cup 2026, fans may need to compare ticket listings across different matches, cities, and tournament stages while also considering travel plans and event timing. Seatpin’s new experience brings those search steps into a conversational flow, allowing users to begin the process with questions such as which matches are available, what ticket options exist for a specific city, or how listings differ by seating area.
Seatpin said ticket availability and pricing may vary depending on match demand, location, seating category, and timing. The company also noted that it operates as a resale marketplace and is not an official organizer of the World Cup or an official primary ticket seller for the tournament.
About Seatpin
Seatpin is a live event ticket resale marketplace that helps users discover, buy, and sell tickets for football, basketball, concerts, and other live events. The platform provides access to ticket listings across multiple markets and event categories. For more information, visit www.seatpin.com.
Media Contact
Ismet Akcha
ismet@seatpin.com