Ruyah Faidah (Vision Plus), the Saudi Arabian subsidiary of 3D Factory Korea, announced on Monday it has received official pre-approval from Guinness World Records for the "World’s Highest Mountain Media Facade."
Located at an altitude of 1,738 meters atop Al-Hada Mountain, this installation serves as a strategic digital landmark for the route to Makkah. The project is a landmark achievement under Saudi Vision 2030, it is a digital landmark that welcomes pilgrims, provides information, and respects local values through advanced infrastructure.
Business Highlights and Technological Innovation
The project was realized through a 10-year exclusive contract with the Taif Municipality, ensuring long-term operational stability and market leadership in the region. To ensure maximum safety on the winding roads, Ruyah Faidah deployed precision-engineered laser systems and anti-glare mountain media facades, offering a seamless digital display that prioritizes road safety and visual comfort for all travelers.
“This record-breaking achievement is not merely about reaching new heights; it is a powerful testament to our world-class technological capabilities and our unwavering commitment to advancing Saudi Arabia’s digital future. I extend my sincere gratitude to the Saudi Government and the visionary leadership of Taif Municipality for their trust and support. This landmark project will stand as a source of pride for Taif, elevating its global profile, strengthening tourism, and generating meaningful, long-term economic growth,” said Mr. Brian Oh, chairman and CEO of Ruyah Faidah and 3D Factory Korea.
Financial Outlook and Strategic Partnerships
The venture has secured significant local backing and commercial interest:
- Initial investment: The $6.5 million first phase was over 50% funded by Saudi-based Zetta Technology.
- Commercial launch: Full operations are set for April. The company has already secured contracts with global companies, with all content curated to meet local and cultural standards.
- Phase 2 expansion: Following a VIP and Guinness event in March, the company plans to double its investment.
- Long-term yields: The company aims to reach an operating profit of $150 million by 2034.
About 3D Factory Korea
3D Factory is a global leader in advanced digital technology, specializing in digital signage, XR, holograms, and metaverse solutions. Since its inception, the company has pioneered visual innovation, securing a top-tier position in the global tech landscape. Its excellence is backed by prestigious accolades, including the ITU Telecom World Recognition of Excellence (2016).
In 2021, the company was selected as a Global ICT Future Unicorn by the Korean Ministry of Science and ICT (MSIT) and won the Minister’s Grand Prize at the 5th 4th Industrial Revolution Awards.
3D Factory has consistently achieved “world-first” milestones. In 2011, it became the fourth company globally to launch “glasses-free 3D DOOH” advertising. In 2016, it was the third globally to host a hologram performance featuring a legendary deceased singer. In 2017, it became the third globally to commercialize VR LBE (location-based entertainment). In 2022, it launched the Real Madrid CF Metaverse, providing fans with an unprecedented immersive experience.
In 2024, the company accelerated its Middle Eastern expansion by signing a strategic outdoor advertising agreement with the Saudi Taif Municipality, leading to the establishment of Ruyah Faidah, its Saudi Arabian subsidiary. Ruyah Faidah is dedicated to transforming Saudi Arabia’s urban and natural landscapes into interactive digital landmarks, supporting the Kingdom’s Vision 2030 by merging futuristic technology with local heritage.
3D Factory Korea continues to redefine digital interaction, bridging reality and the virtual world across the globe.
For more information, visit 3dfglobal.com.
Media Contact
Mr. Salman Al-Humayani
COO, Ruyah Faidah
pr@vision-plus.net
+966 56 198 7001
