Rioja Holistic Home Launches Sustainable Luxury Collection Inspired by Spain's Rioja Wine Country
Award-winning Rioja expert Ana Fabiano introduces handcrafted textiles, artisan ceramics, and botanical body oils rooted in the culture, craftsmanship, and heritage of Northern Spain.
Ana Fabiano, internationally recognized Rioja authority, business leader and author, today announced the launch of Rioja Holistic Home, a sustainable lifestyle and home brand inspired by the renowned Rioja region of Spain.
The new collection brings together artisan-crafted textiles, ceramics, and botanical body oils sourced from the same region celebrated worldwide for its exceptional wines. Designed for conscious consumers, boutique hospitality properties, wellness spaces, and luxury homes, Rioja Holistic Home combines heritage and craftsmanship with modern sustainable living.
The launch comes amid growing consumer demand for sustainable and transparent products. According to PwC's 2024 Voice of the Consumer Survey, consumers are willing to pay an average of 9.7% more for sustainably produced goods, reflecting a broader shift toward quality, provenance, and environmental responsibility in purchasing decisions.
The launch introduces three signature collections:
- Textiles: Crafted from 100% extra-fine Merino wool, OEKO-TEX® certified and designed as heirloom-quality pieces.
- Ceramics: Limited-edition, numbered creations produced by a fourth-generation master ceramicist whose work is featured in Michelin-starred restaurants across Northern Spain.
- Essence: Botanical body oils made from 100% botanical ingredients and essential oils and recognized by leading wellness professionals and early customers for their clean scent, rapid absorption, and absence of synthetic fragrances.
The company operates as a fully sustainable, plastic-free brand built around six guiding principles: authenticity, quality, beauty, health, heritage, and environmental stewardship.
Ana Fabiano's connection to Rioja spans decades of professional work and independent research. Since 2008, she has conducted extensive study of the region's wine, culture, architecture, gastronomy, hospitality, and artisan traditions, culminating in the creation of Rioja Holistic Home.
"After years of travel, research, and work throughout Rioja, creating Rioja Holistic Home was a natural evolution," said Fabiano, founder of Rioja Holistic Home. "The values that define Rioja, heritage, quality, sustainability, and pride of place, extend far beyond wine. We emerge at a time when our values and gorgeous pure selections are very relevant for both health and environmental reasons. We created this brand to encourage people to make more intentional choices about what they bring into their homes and lives."
The brand's mission, reflected in its tagline "Raising Consciousness," encourages consumers to better understand where products come from, how they are made, and the impact they have on personal well-being and the environment.
Through carefully curated collections with authentic provenance, Rioja Holistic Home seeks to reconnect consumers with slower, healthier, and more intentional living. Each selection is picked for its craftsmanship, beauty, sustainability, and ability to create meaningful rituals within the home.
Media interviews are available in English and Spanish.
For additional information, visit the official Rioja Holistic Home website or explore The RHH Ledger, the company's editorial platform featuring stories from Rioja's artisans, makers, and cultural traditions.
About Rioja Holistic Home
Rioja Holistic Home is a quiet luxury sustainable lifestyle brand inspired by the Rioja region of Spain. The company offers artisan natural fiber textiles, art quality ceramics, and botanical wellness products that celebrate heritage craftsmanship, conscious living, and environmental responsibility. Rioja Holistic Home is a filed trademark in the United States and Canada, a registered trademark in the United Kingdom, and operates under Sana Group LLC. For more information, visit riojaholistichome.com.
About Ana Fabiano
Ana Fabiano is an internationally recognized authority on the Rioja region of Spain. She is the award-winning author of "The Wine Region of Rioja" and has spent decades researching, teaching, and promoting the culture, wines, gastronomy, and heritage of Spain. For more information, connect via the Ana Fabiano LinkedIn Profile.
Media Contact
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