Nulo, the premium pet food brand dedicated to fueling healthier, happier lives for pets and the people who love them, today announced the addition of acclaimed chef, James Beard-nominated cookbook author, and television personality Richard Blais and his cat Bowie to its ambassador roster, further strengthening the brand’s connection to the culinary world alongside chef and longtime brand partner Katie Lee Biegel.
With a career defined by innovation in the kitchen and a deep understanding of the role high-quality ingredients play in overall wellness, Blais brings a unique perspective to Nulo’s mission to fuel the inner athlete in every pet.
“Having Richard join Team Nulo alongside Katie Lee Biegel is a really exciting step for our brand as we expand our network of culinary experts who share our passion for high-quality nutrition in flavors and form factors that pets love,” said Michael Landa, Nulo founder and CEO. “Chefs understand better than anyone that what you put into your body directly impacts energy, performance, and overall well-being. That same philosophy applies to our pets, and Richard’s approach to food makes him a natural fit with Nulo.”
Blais, a graduate of the Culinary Institute of America in New York who trained at renowned restaurants around the globe, is an influential voice in modern cuisine through his acclaimed restaurants, cookbooks, and podcasts. He is also a familiar face to television audiences through his winning run on "Top Chef: All-Stars" and co-hosting of FOX's current culinary competition hit "Next Level Chef." He views the partnership as an authentic extension of his personal values and relationship with his cat, Bowie.
“Great food starts with great ingredients, and that philosophy applies just as much to Bowie as it does in my kitchen,” Blais said. “I’m intentional about what goes into his bowl every day, and Nulo delivers the kind of great taste and high-quality nutrition I look for to keep him happy, healthy, and thriving.”
Together with Katie Lee Biegel, Blais will help anchor Nulo’s growing roster of chef ambassadors, bringing further culinary credibility to the brand’s focus on providing pets with premium nutrition. Across original content, storytelling moments, and real-life routines with their pets, the chefs will highlight how thoughtful ingredients support our pets' overall health and happiness, reinforcing that what we feed our four-legged companions matters just as much as what we put on our own plates.
For more on Team Nulo, visit nulo.com/be-inspired or follow on Instagram.
About Nulo
Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine's "Most Innovative Brands at Retail," Nulo's offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit nulo.com.
Media Contact
Taylor Strategy
nulo@taylorstrategy.com
