NOWPayments, a crypto payment gateway supporting over 350 digital assets, today announced two major product enhancements designed to help merchants increase revenue and expand their customer reach: a performance-based affiliate program upgrade and the integration of global fiat-to-crypto provider Banxa.
Both updates are aimed at improving merchant acquisition and conversion efficiency within the crypto payments ecosystem.
Performance-Based Affiliate Model Drives Merchant Growth
NOWPayments has introduced a tiered affiliate structure that enables partners to earn higher commission rates based on the number of referred merchants and the transaction volume those merchants generate. The upgraded model aligns incentives with long-term performance, allowing high-performing affiliates to scale earnings proportionally to the value they bring to the ecosystem.
By strengthening its affiliate infrastructure, NOWPayments aims to accelerate merchant acquisition while rewarding sustained contribution to platform growth.
Banxa Integration Expands Checkout Conversion
In parallel, NOWPayments has integrated Banxa, a global fiat-to-crypto infrastructure provider, enabling end users to purchase cryptocurrency directly at checkout.
With this integration:
- Customers can pay using fiat even if they do not already hold crypto.
- Merchants continue receiving cryptocurrency directly into their wallets.
This removes friction for first-time crypto users while preserving the non-custodial settlement model preferred by many digital businesses. The addition of a seamless fiat on-ramp is expected to improve checkout conversion rates and broaden access to crypto payments across new user segments.
About NOWPayments
NOWPayments is a crypto payment gateway that enables businesses worldwide to accept digital assets through API-first infrastructure. The platform offers multi-chain support, recurring billing, mass payouts, and conversion tools tailored to online businesses operating in Web3 and digital commerce environments. For more information, visit nowpayments.io.
