Mirage, the AI video company used by more than 20 million creators, small businesses, and enterprises worldwide, today announced $75 million in growth financing from General Catalyst’s Customer Value Fund (CVF), bringing its total funding to more than $175 million.
To date, more than 250 million videos have been created on Mirage's platform by individual creators and enterprises including HubSpot, CoreWeave, and King.
Building on this momentum, the company will use the capital to accelerate its growth engine with key products and regions. Specifically, Mirage plans to further expand in high-growth Asian markets.
CVF provides growth capital to companies like Mirage that have demonstrated strong unit economics and efficient, scalable acquisition strategies — enabling accelerated growth without additional equity dilution.
“AI makes it dramatically faster to build products, eroding traditional software moats and shifting the real advantage to companies that have efficient capital allocation and scaled distribution,” said Gaurav Misra, CEO of Mirage. “This partnership enables us to expand aggressively in new markets while continuing to invest deeply in product innovation and foundation model development.”
“Gaurav, Dwight and the Mirage team have built a powerful customer acquisition engine around a category-defining AI product. We’re proud to partner with Mirage as they accelerate growth and double down on their ambitious product roadmap," said Andrew Ziperski, Partner at General Catalyst, Customer Value Fund.
Agentic end-to-end video creation
Captions, Mirage's hero product, handles the content creation workflow from start to finish. It brings the judgment of a video editor to every project, while letting anyone refine their vision through simple text prompts. From generating to editing to refinement, Captions understands intent and executes with taste, so that users, regardless of technical skill, can produce polished videos.
With General Catalyst’s support, Mirage is entering its next chapter — accelerating global expansion while pushing the frontier of agentic video creation.
About Mirage
Mirage is an AI video company that enables professional-quality video creation and editing through natural language. Its flagship product, Captions, is available on iOS and web and is used by millions of creators, small businesses, and enterprises worldwide. The company is headquartered in New York City, recognized by Forbes AI 50, and backed by leading investors including General Catalyst, Index Ventures, Kleiner Perkins, Andreessen Horowitz, Sequoia Capital, HubSpot Ventures, and Adobe Ventures. For more information, visit mirage.app.
Media Contact
Callie Costello
press@mirage.app
