Lucra, the leading social competition platform, today announced a partnership with Shoot 360, the world's most advanced technology-driven basketball training facility with over 60 locations worldwide. Launching this summer in the U.S. market, Lucra will power free-to-play competitions for rewards alongside real-money adult tournaments and leagues directly within the Shoot 360 app, turning one of the most data-rich training environments in basketball into a full competitive ecosystem where performance earns real prizes.
Shoot 360 players have always competed. They track every shot through AI-driven analytics, measure arc, depth, and alignment with the proprietary Splash Meter™, and push themselves and each other through drills and leaderboards every session. Bragging rights have always been on the line. Now, real rewards are too. By embedding Lucra’s white-label competition engine into the Shoot 360 app, the partnership adds a tangible rewards layer on top of a training environment that was already built for competition, giving every rep meaning beyond the scoreboard.
"Shoot 360 facilities are already electric. You walk in and everyone is locked in, pushing each other, chasing their best. Basketball players are natural competitors. You don't have to convince them to care about winning, you just have to give them something worth winning," said Dylan Robbins, CEO of Lucra. "Lucra is built for exactly that environment. We're taking the competitive energy that's already there and giving it a destination: real prizes, real tournaments, real stakes that make every session worth showing up for."
The integration will support two distinct competition tracks designed for Shoot 360's broad player base. A free-to-play rewards program will allow players of all ages to compete in challenges tied to their existing training data, earning prizes, recognition, and exclusive Shoot 360 experiences. For younger players in particular, free-to-play challenges provide age-appropriate competitive stakes that keep them engaged and coming back between sessions. For adult members, real-money peer-to-peer challenges and structured tournaments will be available for league nights and standalone competitive sessions, bringing genuine stakes to a facility already built for competition. All compliance, payments, fraud prevention, and settlement are handled automatically by Lucra's plug-and-play SDK.
The business case is as strong as the player experience. Shoot 360 operates across both a subscription membership model and a drop-in format. Competitive programming with Lucra’s gamification engine directly addresses both: subscribers gain an ongoing competitive reason to visit more frequently, while drop-ins gain a network-wide competitive experience that extends their connection to Shoot 360 beyond a single session or location. As Shoot 360's global footprint grows through active franchise expansion, Lucra's competition infrastructure scales with it, ensuring every new location comes online with a full gamification layer already in place.
"Shoot 360 was built on a simple idea: give players the tools to get better faster," said Craig Moody, founder and president of Shoot 360. "Lucra takes that a step further by giving players something to compete for. Whether it's a young athlete chasing a rewards prize on the shooting challenge leaderboard or an adult league player competing for cash on game night, the experience now has stakes that match the effort our players put in every single day. That's going to drive more visits, deeper loyalty, and a more energized community inside our facilities."
The partnership launches this summer across Shoot 360's U.S. locations, with plans to extend Lucra's competition infrastructure across the global network as the franchise continues its international expansion.
About Lucra
Lucra is a plug-and-play SDK that integrates into apps or websites, enabling peer-to-peer competitions with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Puttshack, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra's white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at lucrasports.com.
About Shoot 360
Shoot 360 is the most advanced basketball training facility in the world, combining cutting-edge technology with elite-level coaching to help athletes of all skill levels and ages improve their game. With AI-driven shot analytics, interactive drills, virtual competition, and its proprietary Splash Meter™ tracking technology, Shoot 360 makes skill development smarter, faster, and more fun. With over 60 locations worldwide and an active franchise expansion underway, Shoot 360 is bringing the future of basketball training to players everywhere. Learn more at www.shoot360.com. To learn more about franchise opportunities, visit shoot360franchise.com.
Media Contact
Lindsay Linhart
Brand Strategist, Lucra
lindsay@lucrasports.com
