Lucra, the leading social competition platform, today announced the strategic appointment of Chris Stango as its new chief experience officer (CXO). Stango, renowned for his transformative product leadership at Barstool Sports and PrizePicks, brings more than 15 years of expertise of delivering best-in-class consumer experiences that leverage the power of gamification and social interaction.
In his new role at Lucra, Stango will spearhead the company’s mission to deliver best-in-class experiences through innovative, interactive products that serve an array of hospitality and entertainment brands. His appointment is a significant move for Lucra as it seeks to expand its footprint into new verticals and elevate its platform’s user experience to unmatched industry standards.
"Chris is a visionary product leader with an extraordinary track record of building and scaling multiple unicorn companies within our target audience," said Michael Madding, COO of Lucra. "His ability to deliver engaging, dynamic, and socially-driven products aligns perfectly with our ambition to define a new standard for competitive play within hospitality, entertainment, and online gaming. We're thrilled to have Chris join our leadership team and contribute significantly to our product, sales, marketing, and engineering efforts."
Stango’s professional journey includes impactful tenures as head of product at Barstool Sports and PrizePicks, where he successfully launched mobile-first, real-time, interactive gaming products that captivated millions of users. His deep understanding of audience behavior, data-driven product enhancements, free-to-play games, and commitment to superior design have consistently resulted in exponential user growth and increased monetization for his teams and partners.
At Lucra, Stango will focus on scaling the company's client and customer experience, optimizing user acquisition and retention, and pioneering new avenues of consumer interaction through digital competition. He will also play a critical role in defining and refining Lucra’s strategic partnerships, leveraging his extensive experience with both direct-to-consumer and B2B2C platforms. Lucra aims to further heighten the appeal of its offerings, especially in the hospitality & entertainment, online gaming, and sports industries, where it already enjoys strong partnerships with leading brands.
"Joining Lucra represents an exciting opportunity to shape the future of digital competition and entertainment," said Chris Stango. "Lucra has established itself as a unique innovator at the intersection of sports, gaming, and consumer engagement. I’m looking forward to accelerating our growth by delivering exceptional products that resonate deeply with users and create meaningful value for our partners."
Stango’s appointment underscores Lucra’s continued commitment to hiring industry-leading talent dedicated to redefining how people interact, compete, and experience entertainment. As Lucra continues its impressive growth trajectory, Stango's proven ability to blend consumer empathy, technical savvy, and strategic foresight positions the company for remarkable future success.
