WUHU, China, August 19, 2026 (EZ Newswire) -- Since July 2026, LEPAS, Chery Auto's all-new NEV brand, has launched three core models in Southeast Asia: the LEPAS L6 EV in Thailand, the LEPAS L8 PHEV at the Indonesia Brand Night, and the LEPAS L4 EV at the 2026 Indonesia International Auto Show with its official pricing announced. The three-model rollout marks steady progress for the brand while bringing more diverse green mobility options to Southeast Asian consumers.
As global NEV adoption continues to rise, LEPAS's accelerated rollout in Southeast Asia goes beyond a series of product launches, marking a new execution stage in its global NEV strategy. Building on this high-growth market, LEPAS is strengthening its NEV product and services to support further expansion across global markets.
As one of the fastest-growing NEV markets in the world, Southeast Asia is emerging as a key market for global NEV brands, driven by favorable policies and growing consumer demand. LEPAS's entry comes at a time when the region's energy transition is accelerating, driven by rapid urbanization, growing demand for alternatives to ICE vehicles, and rising consumer expectations toward higher-quality, more intelligent experiences. These trends are driving demand for greener NEV solutions better suited to local needs.
LEPAS addresses these needs with a localized NEV portfolio built around its Elegant Technology, covering multiple powertrains and diverse mobility scenarios. In addition to BEV and PHEV options, the lineup has been locally tuned for Southeast Asia's humid tropical climate, complex road conditions, and driving habits. This ensures that NEV technology truly serves people, effectively addressing real-world mobility needs and delivering an elegant driving experience.
As Southeast Asian markets tighten vehicle import policies and accelerate localization, conventional sales models alone can no longer meet evolving market requirements. Leveraging Chery Auto's global capabilities, LEPAS has established localized operations and compliance systems, and works closely with local partners across R&D and manufacturing, parts supply, sales and service, and the aftermarket. LEPAS is also supporting the development of charging networks, intelligent maintenance, and green industrial chain synergies — not only providing a replicable model for regional energy transition, but also creating long-term value by sharing the benefits of green mobility with Southeast Asia.
About LEPAS
LEPAS is Chery Auto’s mid-to-premium NEV brand, dedicated to creating elegant mobility experiences for users worldwide. Committed to becoming the Preferred Brand for Elegant Mobility Life, LEPAS brings together Leopard Aesthetics, Elegant Technology, and Exquisite Space — transforming elegance into a driving experience you can see, feel, and trust. Supported by a growing global dealer network of more than 500 sales and service outlets, LEPAS is expanding its international footprint through localized operations, delivering products and experiences tailored to users across global markets. For more information, visit lepasinternational.com.
About Chery Auto
Founded in 1997, Chery Auto is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. Chery Auto has remained China’s No. 1 passenger vehicle exporter among Chinese brands for 23 consecutive years. Guided by its global philosophy of "In somewhere, For somewhere, Be somewhere," Chery Auto is committed to advancing sustainable mobility through continuous innovation and global collaboration.
Media Contact
Vincy Wang
LEPAS International
wangxi23@mychery.com
