Lazarev.agency Wins Best Visual Design for AI at the 30th Annual Webby Awards, Marking Third Consecutive Year of Webby Recognition for AI Products

Lazarev.agency, an AI-native digital product design agency headquartered in San Francisco, became a winner at the 30th Annual Webby Awards in the AI – Visual Design category for Elva – AI art director, a voice-first AI video editor designed end to end by the agency. The win sits inside the Webbys' newly expanded suite of dedicated AI categories, introduced for the 30th edition to reflect how comprehensively AI has reshaped consumer software since the prior cycle.

Elva - AI art director win is Lazarev.agency's third consecutive year of Webby recognition for AI products. The agency was previously recognized for Accern at the 28th Webbys in 2024 (Features & Design – Best Homepage) and for VT News at the 29th Webbys in 2025 (Responsible Technology – Responsible Information).

"Three Webby cycles in a row. Three different AI products. Three different categories. The Webby Academy and the public have both said the same thing about how we design AI — and that is what we set out to be measured on when we started to design the first AI products in 2017," said Kirill Lazarev, CEO and founder of Lazarev.agency.

Elva is a voice-first AI video editor for mobile. Users speak a request — for example, "make a travel reel from last weekend" — and Elva selects clips from the camera roll, cuts the edit to rhythm, scores it to a mood, and produces a social-ready video. Lazarev.agency delivered the full product system, including brand identity, AI persona, agentic conversation design, voice-first in-app UX, an intelligent in-view finder camera, onboarding and App Store optimization, and a context-aware monetization layer.

Lazarev.agency has been practicing AI product design since 2017, when "AI-native" had not yet entered the industry vocabulary. The agency has shipped over 30 AI products and more than 600 total digital product design engagements across fintech, logistics, media, edtech, and AI / ML, with clients backed by Tribe Capital, Allianz Strategic Ventures, Fusion Fund, Mighty Capital, Plug and Play Ventures, 10X Capital, Viaduct Ventures, TMT Investments, and Evolution Ventures. Named clients include Peel (acquired by Shopify), AspenTech (a part of Emerson Electric; NYSE: EMR), Nimble (a 3PL robotics unicorn), AfroTech (the largest community of Black tech professionals, entrepreneurs, and investors), Blade (a travel-industry unicorn, now: Strata Critical Medical, Inc; NASDAQ: SRTA), Unico Logistics, and more.

About Lazarev.agency

Lazarev.agency is an AI-native digital product design agency headquartered in San Francisco. Since 2015, the agency has shipped more than 600 digital products, including over 30 AI products, for founders and product leaders at venture-backed startups, scaleups, and enterprise platforms. Lazarev.agency has been recognized at three consecutive Webby cycles for AI product design — Accern (2024), VT News (2025), and Elva – AI art director (2026) — with the 2026 win in the AI – Visual Design category at the 30th Annual Webby Awards. Engagements typically run four to eight months, on time-and-materials billing. Service programs include AI product launch, AI and data product UX redesign, AI UX patterns, generative AI design systems, and brand and website demos for AI products. Learn more at lazarev.agency.

About The Webby Awards

The Webby Awards have honored excellence on the internet since 1996, and have been called "the Internet's highest honor" by The New York Times. The International Academy of Digital Arts and Sciences receives more than 13,000 entries each year from more than 70 countries. The 2026 AI category honorees include Anthropic's Claude Code (Best Product or Service, AI Features & Innovation), Google Gemini 3 (Best AI Technical Achievement), Waymo Safety Hub (Best Responsible AI Implementation), Flow (Creative Tools, AI Experiences & Applications), and Lazarev.agency's Elva – AI art director (Best Visual Design for AI). For more information, visit www.webbyawards.com.

Media Contact

Yuliia Holomedova
Head of Content, Lazarev.agency
y.holomedova@lazarev.agency