Krupp Agency Celebrates 30 Years of Helping Visionary Thought Leaders, Authors, Experts, and Purpose-Driven Brands Shape Culture

Krupp Agency, an independent New York-based public relations and communications strategy firm specializing in thought leadership, personal branding, and thought-led brands, today celebrates its 30th anniversary. Founded in 1996 by Heidi Krupp, who got her start at ABC NEWS 20/20 as a production secretary, Krupp Agency was launched with $5,000 and an unshakeable conviction that every expert, author, founder, and visionary brand has a backstory that is the foundation to their brand. The agency has three decades of experience transforming experts into household names and brands into cultural icons.

Over 30 years, Krupp Agency has launched more than 100 bestselling books, engineered culture-shaping campaigns and movements, and built a signature methodology centered on positioning authors, the original influencers, as authorities and businesses as influential brands. That approach has become a blueprint for modern thought leadership, PR, and strategic communications grounded in purpose.

What makes this milestone remarkable is not just its longevity, but the backstory behind it. Heidi Krupp launched her firm from Hoboken, New Jersey, with virtually no capital and no traditional path into publishing or the public relations industry but had an exceptional training ground getting her first publicity credit on Barbara Walters’ Most Fascinating People of the Year. A top literary agent recognized something in Krupp that she didn’t yet see in herself, and that lived experience being seen, elevated, and championed became the agency’s founding philosophy.

Today, helping others realize and recognize limitless potential drives every client engagement by uncovering the authentic human story behind founders, experts, authors, and brands, connecting it to larger cultural conversations, and activating it through the agency’s unrivaled network of conscious connections. Remarkably, the agency’s growth over the past 30 years has been driven entirely through referrals and long-standing client and media relationships, reinforcing its reputation as one of the industry’s most trusted independent PR firms.

“Krupp has never been just a PR agency. From the start, we’ve been producing and sharing purpose-driven stories to help inspire action and change. We look forward to continuing this into the next 30 years,” said Heidi Krupp, founder and CEO. “Throughout our history, we learned from more than 1,200 thought leaders and brands, generated 1 trillion media impressions, helped inspire 75 million readers of books sold and promoted, and represented 100+ best sellers, with 30 landing in the No. 1 slot on the New York Times list. This anniversary is our chance to finally celebrate our own story and to share everything we’ve learned from the extraordinary clients who trusted us to help tell theirs.”

To mark the 30th anniversary, the Krupp Agency is debuting a new commemorative logo and celebrating throughout 2026 by reflecting on the clients, milestones, and insights that have defined three decades of success in independent thought leadership, PR, authentic storytelling, and brand strategy.

The milestone anniversary arrives during a banner year for the firm. In 2026, Krupp Agency and its leadership have secured eight prestigious industry awards and honors recognizing excellence in strategic communications, media innovation, and independent leadership. These include high-profile distinctions from PRovoke Media's 100 Best Agencies in the US, the American Business Awards® (The Stevie® Awards), Campaign US Inspiring Women, PRNEWS Top Women in PR & Communications, the Entreprenista 100, and the Titan Women in Business Awards.

For 30 years, Krupp Agency has helped its clients tell their stories with clarity, purpose, and impact. In its anniversary year, the firm is finally turning that same lens on itself. Coinciding with the milestone, Heidi Krupp recently launched Krupp Connects, a biweekly LinkedIn newsletter focused on mentorship, entrepreneurship, authentic storytelling, brand building, and personal growth. After three decades of elevating other people’s voices, the newsletter serves as a platform for Krupp to share the insights, lessons, and conscious connections she has cultivated throughout her career as an entrepreneur, brand strategist, and thought leadership expert.

True to the agency’s foundational ethos, Krupp is also developing a charitable give-back initiative focused on important causes they work with, as well as mentorship, storytelling, and supporting emerging entrepreneurs, with a full rollout planned for later in 2026. To kick off the campaign, Krupp will donate its 30th anniversary to client charity: water, with a fundraising effort and matching commitment to help ensure people around the world have unconstrained access to life’s most basic need: clean water.   

“Reaching 30 years as an independent agency in today’s rapidly evolving media landscape is an incredible milestone,” said Darren Lisiten, Chief Financial and Operating Officer of Krupp Agency. “Our longevity comes from staying true to our values, remaining agile, and continuously reinvesting in our people, processes, technology, and ultimately, our clients. We’ve intentionally protected our independence so we can focus on work that genuinely creates impact and helps thought-led brands and visionary founders grow with authenticity and purpose.”

To follow Krupp Agency’s 30th anniversary journey, subscribe to the Krupp Connects newsletter and explore thought leadership insights from one of the country’s leading independent PR and brand strategy firms; visit Krupp Agency on LinkedIn and Instagram.

About Krupp Agency

Celebrating its 30th anniversary, Krupp is a premier PR agency for visionary thought leaders and their thought-led brands. Founded in 1996 by former television producer Heidi Krupp, the agency operates at the intersection of public relations and brand strategy. With a legacy of launching more than 100 New York Times bestsellers, Krupp specializes in transforming experts into household names and brands into cultural icons. The agency is built on the core belief that every brand has a transformative story to tell; its mission is to uncover those narratives and activate them through an unparalleled network of "conscious connections" to drive global impact. Recognized by industry leaders such as PRovoke Media, the Stevie Awards, and the Inc. 5000, Krupp remains a leading independent voice in the industry. Founder and CEO Heidi Krupp has received numerous distinctions, including Campaign US's Inspiring Women and PRNEWS' Top Women in PR.

Media Contact

Deborah Sierchio
EVP/Managing Director, Krupp Agency
dsierchio@kruppagency.com
+1 201-240-5440