Haier launched its Horizon Collection refrigerator on March 18 at Queen's House and the Royal Observatory in Greenwich, unveiling a flagship premium appliance that combines 700 litres of storage, AI-powered food care and advanced preservation technology to help households store more, waste less and manage food more intelligently.
Haier said the launch marks the commercial debut of what it describes as the first refrigerator developed in full alignment with IEC 63169, an international food preservation standard for household cooling and freezing appliances.
“In the iconic setting of the Royal Observatory Greenwich, we unveiled the Horizon Collection — a breakthrough refrigerator range that represents our 'zero point,' a new benchmark in food preservation, designed to slow the effects of time and protect what matters most: taste, texture and nutritional value. This collection reflects our commitment to combining science, proprietary technology and design to elevate everyday life in the kitchen,” said Neil Tunstall, CEO of Haier Europe.
“Haier aims to bring smart home solutions for healthier, more convenient and sustainable living across Europe,” said Wu Yong, Vice President of Haier Group and General Manager of Haier Cooling & Cooking Appliances. “We will continue to innovate and strive to become the leading brand for smart living worldwide.”
In January 2026, Euromonitor International again named Haier the world’s No. 1 major refrigeration appliances brand by sales volume, marking 18 consecutive years at the top. The company operates in more than 200 countries and reported 2024 group revenue of $55.9 billion, with total profit of $4.2 billion. Haier also holds official global partnerships with Liverpool FC and Paris Saint-Germain, both announced in September 2025.
Space Without Compromise
The Horizon Collection offers 700 litres of interior capacity — equivalent to 38 grocery bags or seven shopping trolleys — within a similar external footprint as competing flagship models. Haier says the design allows the weekly family shop, bulk storage for entertaining and meal-prep containers to fit without constant reconfiguration. Independently adjustable cantilever shelves allow users to reorganise storage zones without removing contents, while 180 mm-deep door bins accommodate upright 2-litre bottles.
Four-Dimension Preservation
The Horizon Collection’s preservation system combines four advanced technologies designed to extend freshness and reduce waste. The Active Fresh Zone maintains a constant 90% humidity level, keeping fresh produce crisp and vibrant for significantly longer. Haier’s Nutri Bank drawer uses magnetic-controlled cooling to preserve meat for extended periods while retaining protein content, with VDE Germany verification confirming up to 95% protein retention after 10 days and up to five times longer preservation in meat mode (IDs 40058948 and 40059956).
ABT Pro, Haier’s advanced anti-bacterial system, is integrated within the air circulation pathway. While the cooling system operates, it generates energetic particles (negative oxygen ions) that decompose bacteria and odour molecules into harmless carbon dioxide and water — without any secondary contamination. Highly effective against odours, mould and common bacteria, ABT Pro achieves up to 99.99% bacterial elimination while preventing cross-contamination between compartments and maintaining full effectiveness over time.
Beyond preservation, intelligent features enhance everyday convenience. The AI Food Care system identifies, tracks and monitors food items, sending timely expiry reminders and recommending recipes based on available contents. The PureSpace ice maker is engineered as a fully independent, door-integrated module with its own dedicated cooling circuit — distinct from the main refrigerator and freezer systems — ensuring flavour-pure ice free from any cross-contamination or odour transfer. The Smart Window panel offers an energy-conscious view inside: approaching the door activates a gentle transparency effect, revealing contents at a glance without releasing precious cold air.
Design Language
The Obsidian Steel panel finish is designed to read as considered furniture rather than a standalone appliance. A human-centric breathing light activates on approach, while the seamless U-shaped handle maintains the uninterrupted panel line. The transparent, organised interior allows contents to remain visible without opening the door. Haier describes the design language as suited to contemporary, minimalist and classic high-end home interiors.
The Sustainability Context
The broader consumer relevance centres on food preservation and waste reduction. UNEP’s Food Waste Index states that households generated 631 million tonnes of food waste in 2022, equal to 60% of the global total. Haier positions the Horizon Collection’s preservation system — extending produce freshness, supporting meat preservation, and improving food visibility and management — as a practical household response to that challenge.
Greenwich: Setting Standards
The choice of Greenwich carried symbolic weight. Queen’s House and the Royal Observatory, home of the Prime Meridian, are closely associated with the point from which the world measures time. For Haier, launching the Horizon Collection there underscored its ambition to help shape the standards by which food preservation is measured. Rather than simply following industry direction, the company used the setting to reinforce its position at the forefront of refrigeration innovation.
During the event, Haier signed an official partnership with the Royal Observatory Greenwich and announced a European anti-food-waste initiative in collaboration with The Felix Project and FareShare. As part of this commitment, the company donated 20 freezers to support the charities’ frontline operations, expanding their capacity to store and distribute fresh food to communities in need. Former England and Liverpool defender Glen Johnson also attended the event, reinforcing Haier’s global partnership with Liverpool FC.
The global smart refrigerator market is projected to grow from $4.3 billion in 2025 to $13.1 billion by 2035, according to Future Market Insights.
The Haier Horizon Collection is available now. For product specifications, regional availability, and retail partners, visit www.haier-europe.com.
About Haier
Founded in 1984, Haier is a leading global provider of solutions for better living and digital transformation. Haier Refrigeration has been ranked the world’s No. 1 by sales volume for 18 consecutive years by Euromonitor International. The company serves users in more than 200 countries and regions worldwide and continues to build on its ecosystem brand strategy through innovation across smart home, digital connectivity and user-focused living solutions. For more information, visit www.haier-europe.com.
Media Contact
Zhao Yaxin
zhaoyaxin@haier.com
