On May 27, 2025, marking its 10th anniversary, global menswear leader COOFANDY announced a landmark collaboration with NASCAR powerhouse Joe Gibbs Racing (JGR) and star driver Christopher Bell. This partnership—COOFANDY’s first foray into motorsports—amplifies the brand’s commitment to empowering male confidence and excellence through its revitalized tagline, “Dress the Journey,” and campaign slogan, “Dress the Win.”
A Union of Speed, Legacy, and Sartorial Mastery
Joe Gibbs Racing (JGR), one of NASCAR’s most dominant teams with over 400 victories, five Cup Series championships, and four Daytona 500 titles, joins forces with COOFANDY as an official partner. The brand will sponsor Christopher Bell’s pivotal race at Martinsville Speedway on October 26 and appoint him as its global ambassador.
Joe Gibbs, founder and owner of JGR, remarked: “We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans. They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.”
Christopher Bell stated, “I'm excited for our partnership with the COOFANDY brand," driver of the Joe Gibbs Racing No. 20 Toyota. "Being confident is definitely an important part of being successful on the racetrack and COOFANDY's Dress The Win campaign encourages confidence in men for every one of life's important moments."
Dual Mantras: From Podium to Personal Triumphs
COOFANDY’s 10th-anniversary campaign centers on two interconnected pillars:
“Dress the Journey”: Celebrating life’s milestones, from career ascents to fatherhood, COOFANDY’s tailored designs empower men to transition seamlessly through life’s roles with timeless elegance.
“Dress the Win”: Honoring victories both monumental and mundane, the campaign encourages men to express their ambition through clothing that blends individuality with understated luxury.
A Decade of Redefining Menswear
Since 2015, COOFANDY has anchored its mission in “elevating men’s most pivotal moments through impeccable craftsmanship.” From boardroom suits to ceremonial tuxedos, the brand merges premium fabrics, three-dimensional tailoring, and accessible sophistication to redefine the modern gentleman’s wardrobe.
COOFANDY CMO Sidney Sun elaborated: "I'm very proud to stand here today with JGR. COOFANDY and JGR share the same values — passion, performance, and a drive for excellence. This partnership is more than just fashion meeting racing; it's about inspiring confidence and helping men look and feel their best, every day. Through our long-term collaboration, we will create something truly unique for our customers as we keep pushing forward — with style, speed, and spirit."
Vision for the Future: Accelerating Global Influence
This alliance with JGR and Bell marks a pivotal step in COOFANDY’s global expansion. By aligning with motorsports’ thrilling ethos, the brand aims to resonate with fashion-conscious consumers worldwide while pioneering innovations at the intersection of racing culture and menswear.
“Ten years is a milestone, but our journey has just begun. COOFANDY will continue to empower men to embrace every moment with confidence—whether they’re crossing a finish line or redefining personal success.”
About COOFANDY
Founded in 2015, COOFANDY is a global menswear brand dedicated to crafting timeless, confidence-inspiring apparel for life’s defining moments. With a focus on premium materials and tailored elegance, COOFANDY bridges classic sophistication and contemporary style. For more information, please visit the COOFANDY website or connect with COOFANDY on Facebook and Instagram.
About Joe Gibbs Racing (JGR)
Joe Gibbs Racing (JGR), based in Huntersville, North Carolina, is one of the premier organizations in NASCAR. It fields four teams in the NASCAR Cup Series, four in the NASCAR Xfinity Series, one in the ARCA Series and operates a driver development program.
The team is owned by Joe Gibbs, a 2020 inductee into the NASCAR Hall of Fame. Gibbs is also a member of the Pro Football Hall of Fame and was named one of the NFL’s top 10 coaches of all time, having won three Super Bowls as head coach of Washington’s franchise.
Joe Gibbs Racing has competed in NASCAR since 1992 and has earned more than 400 victories across the sport’s national series — the most combined wins in NASCAR history. The team has won five Cup Series championships, four Xfinity Series driver championships, six Xfinity Series owner championships and four Daytona 500 titles — considered to be NASCAR's premier event.
For more information, visit www.joegibbsracing.com.
