Snowfire AI, a pioneer in decision intelligence, today announces the public launch of its patent-pending adaptive AI platform, purpose-built for executives in the age of AI. Snowfire’s proprietary platform technology combines and contextualizes intelligence from billions of data points across the entire business landscape to empower global business leaders to take command of internal data and external intelligence as a strategic asset to make faster, informed decisions in real-time.
"Snowfire AI is purpose-built for the next generation of enterprise leadership–executives navigating unprecedented volumes of data and the accelerating demands for AI-driven transformation," said Greg Genung, cybersecurity veteran and founder and CEO of Snowfire. "Snowfire elevates the executive function — deploying in under 24 hours to deliver precision intelligence and empower leaders to shape the future, not just react to it."
According to Gartner, 75% of Global Fortune 500 companies will use decision intelligence practices, such as Snowfire AI, to track and analyze decisions by 2026. Snowfire’s platform empowers executive decision-making at scale by delivering three key capabilities that harness decision intelligence to accelerate growth, margin, and retention:
- Personalized, Tailored AI for Executive Decision Making: Built around each business and executive user profiles, Snowfire AI provides hyper-contextualized adaptive intelligent data processing at scale that produces timely, relevant, and actionable decision intelligence.
- Integrated Business Data, AI Automated Insights at Scale: Connects with nearly 1,000 internal business systems in real-time to turn costly data systems into cross-correlated, synthesized data graphs, identifying timely shifts and critical decisions.
- Synthesized, Real-Time Market-Driven Signals Intelligence: Combines and contextualizes internal data with valuable external market information to deliver military-inspired decision intelligence from relevant news, competitors, suppliers, and trends in real-time.
According to Microsoft's latest Work Trend Index report, 81% of executives anticipate that AI will be fully integrated into their corporate strategies, with 24% already having deployed AI across their entire organizations — signaling a rapid acceleration in adoption. Snowfire AI’s Adaptive Decision Intelligence platform is built to meet this momentum, empowering executives across finance, manufacturing, retail, healthcare, and private equity/venture capital sectors. By dramatically reducing data analysis and reasoning time, Snowfire AI enhances decision accuracy in key areas such as growth, margin optimization, and customer retention, driving superior outcomes for global leadership teams.
In early customer deployments, Snowfire AI transformed billions of internal data points into AI-automated health metrics tailored to each business unit and executive leader. By integrating real-time external market intelligence with personalized AI-driven reasoning, the platform delivered adaptive, actionable decisioning for CEOs, CFOs, CTOs, and CROs/CMOs — all within 24 hours.
"Snowfire AI has created an AI platform and category for executive decision-making that has been a subject of discussion and an industry goal for 20 years. Snowfire AI is enabling executives to get real-time, personalized, on-demand insights for their decisions by asking questions in plain language. Executives using Snowfire AI can now gain predictive insights, it's like they have a crystal ball,” said former Gartner industry analyst Alex Soejarto and Executive Advisor at Third Eye Advisory.
“In this new era of business, the AI age, leaders who move to integrate adaptive AI like Snowfire into every critical decision they make, will not just survive — they will dominate, set new benchmarks, and accelerate out ahead of competitors. Hesitation and indecisiveness will eventually lead to irrelevance, but those who act now will define the future," added Genung.
