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Foxtrot, a leading Ukrainian retailer of home appliances and electronics, has officially launched a pioneering accessibility project, becoming one of the first in its sector to create a barrier-free shopping environment for people with hearing impairments.
The initiative — titled "Barrier-Free Foxtrot" — focuses on creating equal customer service opportunities for the deaf and hard of hearing. As part of the project, Foxtrot has integrated remote sign language interpretation services in its stores and online, ensuring accessible communication for all.
"Our goal is to make the Foxtrot experience inclusive for everyone, regardless of physical limitations," said Oleksandr Fredir, a representative of the company's CSR team. "Accessibility is not a trend — it's a necessity."
Project Highlights
Launched: June 2023 (pilot); scaled in 2023–2024.
Launched: June 2023 (pilot); scaled in 2023–2024.
Coverage:
- Offline: 30 stores in 14 cities now equipped with interpretation service points.
- Online: Sign language interpretation fully integrated into the e-commerce platform.
Impact:
- Over 200 offline and 100+ online consultations provided monthly.
- Trained staff on inclusive communication and customer care.
In addition to communication tools, Foxtrot began redesigning store spaces in 2024 to improve physical accessibility. New service hubs have been adapted for wheelchair users, and tactile navigation systems have been installed. These features are already in place in stores located in Odesa, Bila Tserkva, Ivano-Frankivsk, and Zaporizhzhia.
Recognition:
The project has already received several national and international awards, including:
The project has already received several national and international awards, including:
- Silver: Best Inclusive Approach, UCXE Awards 2024 (Ukraine);
- Silver: Society Category, Partnership for Sustainability Award 2024 (UN Global Compact Network Ukraine);
- Gold: Diversity & Inclusion, HR Brand Ukraine 2024;
- Special Distinction: Business Without Barriers community, under the initiative of First Lady Olena Zelenska.
Foxtrot plans to continue expanding its barrier-free efforts across Ukraine, aiming to set a new national standard for inclusivity in retail.
About Foxtrot
Foxtrot is one of Ukraine’s leading retail chains for electronics and home appliances, operating both online and offline. In 2024, the company celebrated its 30th anniversary, having started its journey with the opening of its first store in Kharkiv in 1994. In 1997, the brand became an official retail chain and opened its first supermarket in Kyiv, located at 48 Degtyarivska Street.
About Foxtrot
Foxtrot is one of Ukraine’s leading retail chains for electronics and home appliances, operating both online and offline. In 2024, the company celebrated its 30th anniversary, having started its journey with the opening of its first store in Kharkiv in 1994. In 1997, the brand became an official retail chain and opened its first supermarket in Kyiv, located at 48 Degtyarivska Street.
As of April 2025, Foxtrot comprises 125 stores in 67 cities across Ukraine, including front-line cities such as Sloviansk, Kramatorsk, and Kherson. The company also operates an online store, Foxtrot.ua, and a mobile application. Foxtrot is a member of Euronics, the largest electronics purchasing alliance in Europe.
Service centers operate in more than 60 cities, including 3 under the proprietary brand “Nash Servis.” Recognized for its resilience and leadership, Foxtrot was named one of the Top 30 Most Resilient Private Companies in Ukraine by Forbes Ukraine in 2022.
By early 2025, 75% of the store network had been refurbished, with over 20 new stores opened — including five in Chernihiv, Stryi, Kryvyi Rih, Ivano-Frankivsk, and Zaporizhzhia. In Dnipro, the store in the Appolo shopping mall was restored after damage. The retail network adopted a refreshed visual style with ethnic Ukrainian motifs, and a unique Apple brand zone was launched at the Ocean Plaza shopping mall in Kyiv.
In 2024, Foxtrot introduced the “HOCHU!” concept — a convenient shopping format that helps customers quickly find products that match their preferences. Items marked with “HOCHU!” are selected based on high-quality standards, user popularity, and favorable purchase conditions: competitive pricing, cashback options, delivery, and installment plans.
In 2024, Foxtrot introduced the “HOCHU!” concept — a convenient shopping format that helps customers quickly find products that match their preferences. Items marked with “HOCHU!” are selected based on high-quality standards, user popularity, and favorable purchase conditions: competitive pricing, cashback options, delivery, and installment plans.
For more information, visit: https://www.foxtrot.ua
