Today, BuildForever launches Extra, a new email app for iOS and web that organizes your inbox around your life, not around subject lines and folders.
“Email quietly became the operating system of our lives, but the interface never evolved," said Naveen Gavini, CEO of BuildForever and former Chief Product Officer of Pinterest. "Your life runs through email — flights, birthday parties, school updates, appointments, packages — yet you're still expected to do all the work: sorting, searching, triaging, hoping you didn't miss something. Extra changes that. Unlike most email apps, Extra isn’t about replying faster, it’s about knowing what’s going on in your life.”
Built for real people and everyday lives
Extra is designed for the billions of people who use email every day but have often been overlooked by email innovation. Most recent email tools focus on power users and enterprises, adding AI agents, prompts, and workflows to help people get to inbox zero. Extra goes in a different direction entirely. Extra is built for personal email; for the people who open their inbox to check their flight status, track a package, make an appointment, and stay on top of their life.
Your day at a glance, your life organized
Extra puts your life at the center of your inbox, not the other way around.
- Today view: Extra summarizes everything important into a daily, actionable overview that updates in real time so your day is always current.
- Designed around your life: Extra automatically organizes emails into custom categories that represent what matters to you - categories like trips, newsletters, my family, and finances.
- Proactive by design: Extra doesn't just surface what needs action; it's already working before you open the app: drafting replies, flagging events, tracking expenses, and more.
- Talk to your inbox: Extra’s built-in assistant helps you find anything instantly, unsubscribe in seconds, and reply using your voice. Just ask, and Extra helps.
- Designed to feel good: The goal isn't just fewer clicks; Extra is personal, warm and visually beautiful.
“We’ve spent our careers building products for hundreds of millions of people,” said Albert Pereta, co-founder and former Executive Creative Director of Pinterest. “With Extra, we’re not trying to ship another productivity tool or a slightly faster email client. We’re bringing the same craft, empathy, and ambition that defined Pinterest to make email feel magical again.”
From anxiety to a sense of control
Email overwhelm is nearly universal. The average person receives between 150 and 500 emails per week, yet most messages never get opened.
In Extra’s beta, users have experienced a shift:
- Beta users have collectively unsubscribed from over 2 million emails a year
- Extra’s Today view has processed over 4 million emails into simple daily summaries
- The average email session lasts just 23 seconds. Extra users are spending significantly more time in their inbox because, for the first time, they actually want to be there.
“One of my favorite pieces of feedback from beta was simple: ‘I don’t feel anxious opening my inbox anymore,’” said Steven Ramkumar, co-founder of BuildForever and former Distinguished Engineer at Pinterest. “We’re not just trying to make sending email faster. We are trying to make email more joyful and less anxiety-inducing.”
Built by a team obsessed with everyday software
Extra is the first product from BuildForever, a consumer technology company founded by Naveen Gavini, Steven Ramkumar, and Albert Pereta, who collectively spent over a decade at Pinterest helping grow the platform to more than 500 million users. The founding team includes engineers and designers who have worked at OpenAI, Snapchat, Apple, and Pinterest. They started BuildForever with a single belief: everyday software should feel personal, magical, and deeply human.
BuildForever is backed by Felicis Ventures, Abstract VC, Elad Gil, A-Star Co, and SV Angel. Angel investors include Paul Buchheit, the creator of Gmail, Pinterest co-founders Evan Sharp and Ben Silbermann, as well as Fidji Simo, Gokul Rajaram, Scott Belsky, Guillermo Rauch, Shishir Mehrotra, Michael Ovitz, and Shreya Murthy. BuildForever is assembling a team to define a new era of consumer products that people feel deeply connected to.
Availability
Extra is available today on iOS and web, invite-only. Users can join the waitlist and learn more at extra.email. Extra is available in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Spain, Taiwan, Denmark, Switzerland, Sweden, Norway, Iceland, Finland, the Netherlands, India, Japan, and Mexico.
About BuildForever
BuildForever is a consumer technology company building products that feel personal, magical, and deeply human. Founded by former Pinterest leaders Naveen Gavini, Steven Ramkumar, and Albert Pereta, BuildForever brings together deep expertise in design, engineering, and creativity to rethink the everyday software people rely on, starting with email. Their debut app, Extra, is live on iOS and web. For more information, visit www.buildforever.com.
Media Contact
Naveen Gavini
Co-founder, CEO, BuildForever
naveen@buildforever.com
