As millions of Americans take part in Dry January, VIVAZEN® is encouraging people to rethink the month not as a restriction, but as an opportunity to feel sharper, more energized, and more present in daily life.
Interest in Dry January continues to grow as people become more mindful of how alcohol can affect sleep, next-day energy, and productivity. Public health guidance from the Centers for Disease Control and Prevention continues to emphasize moderation and intentional consumption as part of an overall wellness approach
“Dry January doesn’t have to be about deprivation,” said Bryan Derr, COO of VIVAZEN. “For a lot of people, it’s simply a chance to notice how much better they can feel when they start their day clear-headed, focused, and ready to go.”
As people step away from alcohol, many look for alternatives that support energy and concentration during busy workdays and demanding schedules. VIVAZEN Energy & Focus products are designed for adults who want steady energy and clarity without the highs and lows that can come from alcohol-centered routines
“We hear it all the time,” Derr added. “People tell us they’re more productive at work, more engaged at home, and just feel more like themselves when they take a break from drinking. Dry January gives them permission to try something different — and sometimes that experiment sticks.”
Why Dry January appeals to so many people:
- Many participants report better sleep and more consistent energy
- Reduced alcohol intake can support focus and mental clarity
- A short reset often helps people make more intentional choices long-term
“Dry January isn’t about making a big statement,” said Derr. “It’s about small changes that add up: choosing clarity over fog, energy over sluggishness, and habits that help you feel your best moving forward.”
VIVAZEN encourages adults to approach Dry January as a personal reset, one that supports productivity, focus, and everyday performance well beyond the first month of the year.
About VIVAZEN
For over a decade, VIVAZEN has delivered trusted, high-quality botanical supplements that provide people with functional wellness without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live — and feel — on their own terms. Join the millions who trust VIVAZEN to Feel Great™ naturally. For more information, visit feelgreatbotanics.com.
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