DOSS, the company building an AI-native Operations Cloud for physical-goods companies, today announced it has raised $55 million in Series B funding. The round was co-led by Madrona and Premji Invest. Intuit Ventures joined the round alongside new investors Greyhound Capital and Commerce Ventures, with continued support from Theory Ventures, General Catalyst, Contrary Capital, Mintaka, Pathlight VC, and 47th Street Partners. Madrona Managing Director Karan Mehandru will join the DOSS board.
The company was founded to solve a problem that has frustrated operators for decades across consumer goods, retail, wholesale, and manufacturing: ERP systems take years to deploy and fail to keep pace once live.
Most product companies today manage dozens of sales channels, complex supplier networks, and multiple fulfillment partners. But their applications were designed for a far less complex world. This forces teams into spreadsheets and manual workarounds, or costly re-implementations of their existing systems every time the business changes.
DOSS takes a different approach. Its Operations Cloud is a composable, extensible system built on a unified data model. It is designed so companies can deploy and adjust business modules for procurement, inventory, orders, and fulfillment to match how the company actually works, not the other way around.
Operations Cloud features an Adaptive Resource Platform (ARP) with modules across the value chain, a robust integration layer, a workflow engine, real-time business intelligence, and an AI copilot. This lets users make changes, fix errors, and pull reports through chat, all while keeping existing accounting software in place. As businesses grow, teams can add new channels, products, or processes and reconfigure operations without re-implementation.
“Traditional ERP deployments often take so long that by time they go live, the business has already fundamentally changed,” said Wiley Jones, co-founder and CEO of DOSS. “Worse, they lock teams into a way of working that no longer fits. Where legacy ERP locks in the entire operating model the moment it goes live, DOSS keeps changing. Every customer gets software that keeps rebuilding itself as their business changes.”
Enterprise resource planning systems have gone through three generations since the 1960s: mainframe (Gen1), client-server (Gen2), and cloud (Gen3). Each was defined by how applications were built, deployed, and changed. In every generation, implementation meant assembling the entire system at once. This took months or years of customization, integration, and configuration that locked teams into a rigid operating model.
DOSS inverts that approach with what it calls its Gen 4 architecture. The AI-native platform ingests a company’s business context and operational data. It generates a purpose-built setup and keeps refining it through software rather than professional services. Customers review and validate the setup before launch, but the platform learns from every deployment to continuously improve itself.
In the past 12 months, DOSS has grown its customer base more than tenfold, expanding from consumer goods into retail, wholesale, and manufacturing. Verve Coffee Roasters went live on DOSS in weeks, cutting manually batched orders from 30% to 1% and saving over 20 hours a week. “DOSS solved this without replacing existing tools and gave us fast insights across the entire organization,” said Anthony Fassio, Chief Retail and Operations Officer at Verve. Mezcla, meanwhile, automated order-to-cash across multiple sales channels and doubled purchase order processing speed.
According to Gartner, global IT services spending will reach $1.86 trillion in 2026 — more than five times the size of the software market itself — with much of it tied to implementation, integration, and maintenance. DOSS has created a platform designed to absorb that work.
“ERP is one of the largest software markets in the world, yet customer satisfaction remains remarkably low,” said Karan Mehandru, Managing Director at Madrona. “Markets like this don’t break open often, and when they do, it’s usually because the underlying technology has shifted enough to make the old architecture indefensible. We believe that moment has arrived for operations software, and DOSS has built the right foundation to capitalize on it.”
The company has been making this architectural bet since its founding in late 2022. “We founded DOSS on the conviction that enterprise systems would eventually build themselves. We just assumed it would take a decade to get there,” said Arnav Mishra, co-founder and CTO of DOSS. “Three years in, we’re already starting to deliver it. The platform can generate, validate, and evolve a company’s system instead of relying on manual consultant configuration, and it gets better with every deployment.”
DOSS is seeing massive accelerations in capabilities due to underlying model improvements that will ultimately unlock self-driving implementations in 2026. The company plans to more than double its engineering team by year-end and is hiring across engineering, product, and sales out of San Francisco.
“What stood out to us was how quickly customers are adopting DOSS in environments where operational complexity is the norm,” said Vedant Agrawal, Vice President at Premji Invest. “The team has built strong traction with companies managing real supply chain challenges across retail, manufacturing, and consumer brands.”
About DOSS
DOSS is the AI-native Operations Cloud for the physical economy, connecting the flow of goods, dollars, and data. The platform serves as the operational core around a company’s existing general ledger, managing inventory, orders, procurement, and fulfillment in a single system with real-time visibility, automated workflows, and adaptive operations. For more information, visit www.doss.com.
For media inquiries, please contact press@doss.com.
