Botanic Tonics, the leader in kava-centric botanical supplements, today unveiled an updated label for its flagship tonic, feel free CLASSIC®. The new label reinforces Botanic Tonics’ commitment to transparency, consumer education, and responsible enjoyment.
Rooted in Responsibility
The new feel free CLASSIC label delivers clear, complete product information — including serving sizes, servings per container, and active ingredients — designed to be understood at a glance. Similar to voluntarily raising the age restriction on feel free CLASSIC to 21 years and older, the new label sets a higher benchmark for consumer-first product communications in the category.
Voluntarily exceeding industry standards, the updated label also includes:
- An enhanced front-and-back readability covering ingredients, usage directions, warning language, and a 21+ advisory
- Usage directions with serving lines
- A QR code linking directly to product information
Each enhancement reflects Botanic Tonics’ conviction that informed consumers are the foundation of a responsible, sustainable category.
Beyond Compliance: Raising the Bar for Consumer Clarity
“feel free CLASSIC’s new label is not a one-time effort: it’s part of our ongoing commitment to consumer education and transparency,” said Cameron Korehbandi, CEO of Botanic Tonics. “Compliance is the floor, not the ceiling. Consumer transparency is non-negotiable as we continue to set the standard for the entire category.”
Botanicals Backed by Tradition, Guided by Responsibility
Made with noble kava root and natural whole kratom leaf, feel free CLASSIC contains no synthetic active ingredients, no alcohol, and no chemical extracts. feel free CLASSIC delivers calm, focused energy that supports both productivity and well-being.
feel free CLASSIC is manufactured in the US in an FDA-registered, cGMP-certified facility. Each batch undergoes multiple tests for active ingredient consistency and contaminant safety.
For more information about Botanic Tonics and its commitment to responsible consumption, please visit botanictonics.com.
About Botanic Tonics
Botanic Tonics is a botanical supplement company founded in 2020 and headquartered in Broken Arrow, Oklahoma. The feel free® product line utilizes traditional botanical ingredients to support energy, focus, and mood. The flagship product, feel free CLASSIC®, is a formulation of noble kava root and natural kratom leaf that contains no synthetic ingredients, alcohol, or chemical extracts. Botanic Tonics products are manufactured in an FDA-registered, cGMP-certified facility and undergo third-party testing for consistency and safety. With over 129 million servings sold, the company’s safety protocols are supported by government testing, clinical trials, and medical review. Botanic Tonics provides consumer education regarding the responsible use of botanicals for adults aged 21 and older. Detailed safety data and product information are available at botanictonics.com.
Disclaimer
The statements made in this announcement have not been evaluated by the U.S. Food and Drug Administration. These products are botanical supplements and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. This content is provided for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. feel free CLASSIC contains natural kratom leaf. Like other botanical stimulants, kratom may be habit-forming and carries a risk of dependency if used frequently or in high doses. Individuals with a history of substance use disorder or those currently in recovery should avoid this product. To date, clinical observations of feel free CLASSIC consumed according to recommended serving sizes have not indicated serious physical or social harm; however, individual responses to botanicals vary significantly. Strictly not for sale to or consumption by individuals under 21 years of age. Botanicals may interact with prescription and over-the-counter medications, particularly those metabolized by the liver. Consult a licensed, qualified healthcare professional before use to assess personal risk. Always follow the serving sizes listed on the packaging. For comprehensive safety data, third-party lab results (COAs), and further guidance, visit our Consumer Education page.
Media Contact
Botanic Tonics
media@botanictonics.com
