Bond Diamonds NYC Puts Custom Design at the Center of a Changing Diamond Market
Manhattan jeweler says approximately 90% of its sales involve custom-made pieces, drawing on decades of diamond-industry experience and a personal approach to luxury jewelry.
NEW YORK, NY, November 9, 2026 (EZ Newswire) -- As diamond buyers navigate more choices in stones, styles and prices, Bond Diamonds NYC is focusing its business on jewelry made for the individual customer. Operating from a private showroom in Manhattan's Diamond District, the company says approximately 90% of its sales involve custom-made pieces rather than jewelry purchased directly from existing inventory.
Led by longtime friends and business partners Moshe Saadia and Elan Shamsayev, Bond combines experience in wholesale diamond trading, international sourcing and jewelry design. Saadia entered the wholesale diamond business at 19, eventually supplying jewelers across the United States. Shamsayev, the son of a bench jeweler, has more than 22 years of industry experience and is a GIA Diamond Graduate specializing in diamonds and high-end engagement-ring design.
Customers work directly with a jeweler to select stones, settings and metals, review computer-aided design renderings and incorporate personal details, including heirloom stones. The appointment-only setting allows clients to take part in the design process, whether they are creating an engagement ring or another piece of fine jewelry.
The partners have also witnessed significant changes in diamond buying. Through an earlier venture, they were involved in bringing lab-grown diamonds to New York's 47th Street market when the category was still relatively new. Saadia says he is now noticing renewed interest in natural diamonds among some engagement-ring buyers, even as lab-grown stones remain popular for jewelry such as tennis bracelets and diamond studs.
Bond continues to offer both natural and lab-grown diamonds, with the founders drawing on their experience in sourcing and design to help customers choose pieces suited to their preferences and budgets.
For Saadia, however, the relationship with a customer matters just as much after the purchase as it does before.
"Everybody can make a sale. The question is how you are post-sale," Saadia said.
That philosophy guides the company's emphasis on ongoing service and long-term relationships, with the aim of becoming a jeweler customers return to for engagements, anniversaries, gifts and other milestones.
Alongside custom jewelry, Bond offers fine jewelry and luxury timepieces through its Manhattan showroom.
About Bond Diamonds NYC
Bond Diamonds NYC is a New York jewelry retailer specializing in wedding and engagement rings, custom diamond pieces, and fine jewelry for everyday wear and special occasions. Its collection includes engagement rings, wedding bands, earrings, bracelets, necklaces, pendants, and lab-grown diamond designs available in a range of settings and metals. The company’s team includes Moshe Saadia, a partner with nearly 20 years of wholesale and retail diamond experience, and Elan Shamsayev, a GIA Diamond Graduate and Diamond Expert. More information is available at www.bonddiamondsnyc.com.
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