Blomma, a new AI career coaching platform built for the realities of modern work, is launching today with more than $5 million in seed funding led by Viviana Faga, general partner at Felicis. The company is betting that as careers become more complex, nonlinear, and AI-driven, the next critical layer of workplace technology won’t be productivity tools; it will be personalized career growth.
Blomma enters the market at a moment when careers are evolving faster than the systems designed to support them. The World Economic Forum projects that by 2030, 22% of jobs will be disrupted and 39% of core skills will change, yet access to structured career support remains uneven and often reserved for senior leaders. A 2025 Hoover Institution survey found that 95% of CEOs rely on professional coaches or trusted advisors, while most of the workforce operates without comparable support. Blomma is built to extend that advantage, bringing structured guidance to a broader population navigating increasingly complex career ladders, workplace dynamics and generational shifts.
Founded by former Pinterest and Canva executive Silvia Oviedo López and Button co-founder and engineering leader Siddhartha Dabral, Blomma is designed to close the access gap. The platform offers a private, personalized AI career coach that helps users navigate the moments that most shape performance — feedback, high-stakes conversations, shifting priorities, and leadership transitions — with greater clarity, accountability, and consistency over time.
“Modern work asks people to adapt faster, influence earlier, and perform in more complexity than ever before, but the support model hasn’t changed,” said Silvia Oviedo López, founder and CEO of Blomma. “Coaching should not be an executive privilege. It should be accessible to everyone.”
Unlike general-purpose AI tools, Blomma is built as a proactive coaching and accountability system rather than a reactive assistant. The platform incorporates goals, insights, memory and contextual inputs, such as calendars, notes, resumes, and performance reviews, to provide ongoing guidance and generate practical outputs like performance review drafts, personal “read me” documents, and communication frameworks that improve collaboration and decision-making, and ultimately drive impact.
The company’s thesis reflects a broader shift underway in workplace technology. While the last decade focused on efficiency and output, the next wave is centered on enabling human performance and growth while leveraging the latest technology. Blomma positions AI career coaching not as a replacement for human coaches, but as a way to scale access to the reflection, growth, feedback, and accountability that have historically been limited to executives and that has a clear impact on output.
Co-founder and CTO Siddhartha Dabral brings a systems perspective to the problem, having built infrastructure across scaled and emerging technology environments. Together, Dabral and Oviedo López are positioning Blomma as a foundational layer of the modern workplace, one that helps individuals turn reflection into better decisions, stronger habits, and measurable impact over time.
The company is backed by a group of operators and leaders with deep experience in scaling products and organizations, including Felicis Ventures, Evan Sharp (co-founder of Pinterest), Jonathan Shottan (CPO at Tonal), Tanya Raheja (former strategy at Canva and Stitchfix), Kunal Gupta (founder), Suman Chagarlamudi (Pinterest), Joe Hyrkin (former CEO of Issuu), and Malik Ducard (chief content officer at Pinterest, former YouTube executive), and coaching advisors like Marshall Goldsmith and Rachel Lockett.
Download the Blomma app: https://apps.apple.com/us/app/blomma/id6759347683
Press Assets
App Store: Blomma – AI Career Coach https://apps.apple.com/us/app/blomma/id6759347683
Blomma Resources: Canva | Product Shots | Founder Bios and Headshots
About Blomma
Blomma is an AI career coach built to help people grow with more clarity, accountability, and insight over time. Founded by Silvia Oviedo López and Siddhartha Dabral, Blomma combines coaching frameworks, goals, memory, context, and insights over time to help professionals navigate work with stronger habits, better communication, and greater confidence through change. Learn more at www.blomma.com.
Media Contact
Meredith Klein
mereditheklein@gmail.com
