Bayezon AI Helps Beauty Brand grace & stella Achieve 3.8x Higher Purchase Rate With Agentic Commerce

INDIANAPOLIS, IN, October 15, 2026 (EZ Newswire) -- Bayezon AI, the company behind the patent-pending Agentic Storefront™, today announced results from its work with viral beauty and skincare brand grace & stella, where Bayezon AI’s Agentic Commerce technology is helping the company capture more of the consumer demand it generates and convert that demand on its own direct-to-consumer storefront.

For grace & stella, the challenge wasn’t generating consumer interest. The brand had already built significant awareness and demand through social media, marketplaces, and wholesale distribution. The challenge was converting more of that demand into profitable, direct customer relationships.

When consumers discovered grace & stella through viral social content or paid advertising, much of that demand could ultimately flow toward marketplaces rather than the brand’s own storefront. Even when campaigns successfully brought shoppers directly to grace & stella, they could arrive at a largely static e-commerce experience with little understanding of what brought them there or what they actually wanted.

The emergence of AI-driven product discovery introduced another challenge. Consumers can now have detailed conversations with external AI tools about what they need, but when they move from that conversation to a conventional e-commerce storefront, much of the context and intent behind their journey can disappear.

Bayezon AI built Dewie, grace & stella’s agentic commerce experience, to address these challenges by connecting acquisition, intent, product intelligence, and conversational commerce within the brand-owned customer journey.

3.8x Higher Purchase Rate Among Customers Using Dewie

The commercial results provide an early indication of the potential impact.

According to grace & stella, customers who used Dewie recorded a 5.4% purchase rate compared with 1.4% among other customers, making customers engaging with Dewie 3.8x more likely to purchase.

But the numbers tell only part of the story. The way customers are choosing to interact with Dewie is also changing grace & stella’s understanding of what an AI-powered storefront can become.

"What surprises us most about Dewie is how customers actually use it," said Sonal Patel senior E-commerce manager of grace & stella. "Nearly nine in ten type a real question in their own words rather than clicking a suggested prompt. They’re not browsing a menu; they’re asking an expert. That changes what we thought we were building. And the commercial signal is hard to ignore: customers who used Dewie were 3.8x more likely to purchase, a 5.4% purchase rate against 1.4% for everyone else."

Nearly nine in ten customers using Dewie choose to type a real question rather than select a suggested prompt. Instead of simply navigating the website, they are describing what they need and using the experience to help them make a more informed purchase decision.

The figures demonstrate a strong association between Dewie engagement and purchase behavior, although they do not establish that Dewie alone caused the entire difference. Customers choosing to engage with an AI shopping experience may also have different levels of purchase intent.

Natural-Language Conversations Turned Into First-Party Customer Intelligence

For grace & stella, however, the value of those conversations extends beyond conversion.

Every natural-language interaction can reveal information that traditional e-commerce analytics may struggle to capture: what customers are worried about, what they’re shopping for, who they’re buying for, which product attributes matter to them and how they describe their needs in their own words.

At scale, those conversations create a valuable source of first-party customer intelligence.

"The most valuable thing Dewie gives us isn’t the conversion lift, it’s the questions," said Caroline Finn, CMO of grace & stella. "Thousands of customers telling us in their own words what they’re worried about, what they’re shopping for, and who they’re buying for — that’s insight we've previously paid for and waited months to get. We’re increasingly treating AI as a listening tool first and a sales tool second. Get the listening right and the growth follows."

For a brand that has historically generated significant sales through marketplaces and wholesale channels, that direct customer dialogue is particularly valuable. Instead of learning about consumers primarily through transactions, analytics, and periodic research, grace & stella can gain insight directly from the conversations occurring during the purchase journey.

The Agentic Storefront therefore becomes more than a place to transact. It becomes a continuously evolving source of customer understanding that can potentially inform merchandising, marketing, product development, and the broader customer experience.

Higher Conversion Through More Confident Customer Purchase Decisions

The behavior behind the results also highlights a fundamental difference between traditional e-commerce and Agentic Commerce.

Traditional e-commerce often requires customers to translate their needs into keywords, categories, and filters, then compare multiple products themselves. Dewie allows shoppers to explain what they need naturally and receive recommendations based on the intent behind their request.

This is particularly important in categories such as beauty and skincare, where customers may be considering several factors simultaneously. Rather than simply returning products matching a keyword, an agentic experience can reason across customer needs and product intelligence to help explain which products are relevant and why.

The objective is not simply to shorten the path to a product. It is to help customers make more confident purchase decisions by giving them a shopping experience that understands what they are trying to accomplish.

Higher ROAS From Social Campaigns and Paid Advertising

For a viral brand investing significantly in social campaigns and paid customer acquisition, generating a click is only valuable if the experience that follows can turn that interest into revenue.

Dewie enables grace & stella to create a more intelligent transition between advertising and commerce. When a shopper arrives through a campaign, the experience can understand the source and campaign context that brought the customer to the storefront. Rather than dropping every shopper onto the same static page and expecting them to start searching, Dewie can use that context alongside grace & stella’s product intelligence to present products relevant to the reason they arrived.

This allows the brand to make more effective use of the demand it has already paid to generate. The ad click becomes the beginning of an intent-led shopping journey rather than simply another website visit, creating an opportunity to convert more paid traffic directly and improve return on advertising spend.

AI-Driven Product Discovery Converted Into DTC Revenue

Consumers are increasingly using external AI tools such as ChatGPT to research products, compare options, and determine what might best meet their needs. During those conversations, shoppers can reveal valuable information about the problems they are trying to solve, their preferences, concerns, budget, intended use, and who they are buying for.

The problem for retailers is what happens next. When a customer moves from an external AI experience to a conventional e-commerce site, the storefront may have little understanding of the conversation that led them there. The shopper effectively has to start again, and valuable purchase intent can be lost at the point where the brand has its best opportunity to convert it.

Dewie is designed to bridge that gap. When conversational context from an external AI journey is available to the storefront, Dewie can continue the experience with a richer understanding of the shopper’s intent, and reason across grace & stella’s product intelligence to recommend relevant products and explain why those products fit the customer’s needs.

For grace & stella, this creates an opportunity to turn AI-driven product discovery into brand-owned DTC revenue, while creating a more continuous journey from external discovery to purchase.

Greater Ownership of the Customer Journey and Customer Relationship

The bigger opportunity for grace & stella is greater ownership of the entire customer journey.

The brand already knows how to generate attention. The challenge is ensuring that the value created by that attention doesn’t end up elsewhere.

Bayezon’s patent-pending Agentic Storefront™ is designed to connect the different stages of that journey: from social campaigns and paid advertising, through external AI discovery, to intent-led product recommendations, purchase, and ongoing customer intelligence.

By bringing more of that journey into the brand-owned experience, grace & stella has the opportunity to capture more DTC revenue, improve the economics of customer acquisition, and develop a deeper understanding of the people buying its products.

"Brands are spending enormous amounts of money creating demand, but too much of the intelligence behind that demand disappears when the customer reaches the storefront," said Raj Balasundaram, CEO of Bayezon AI. "Our goal with Agentic Commerce is to preserve that intent and connect it with product intelligence. grace & stella already had tremendous consumer interest. Dewie gives them a way to understand that demand, convert more of it directly, and learn from every conversation."

For grace & stella, winning the DTC race isn’t simply about moving transactions from marketplaces to its own website. It’s about connecting discovery, intent, product intelligence, and conversion so that the brand can own more of the customer journey — and build a stronger direct relationship with the customer in the process.

About Bayezon AI

Bayezon AI is an Agentic Commerce Platform transforming e-commerce with autonomous AI agents that understand shopper intent and deliver effortless, real-time recommendations. Guided by the philosophy “No Clicks, No Searches. Just Talk & Buy,” Bayezon unifies advanced AI tools to drive higher conversions, measurable ROI, and scalable, intelligence-powered shopping experiences. For more information, visit bayezon.ai.

Media Contact

Raj Balasundaram
raj@bayezon.ai